What are User Research Tools?

User research tools, also known as UX research software, are leveraged by businesses to gather feedback from customers on the overall user experience. User research is conducted for product prototypes, website usability testing and functionality, mobile app functionality, and other customer and user experiences. During these user feedback sessions, businesses gather key insights into where their product is performing well, where there are gaps, and areas for improvement. UX research platforms can provide a few different research methods and feedback tools. Many solutions facilitate customer testing by providing access to a recruitment pool of candidates who are willing to test functionalities throughout the customer journey. Companies select the demographic criteria of the persons they would like to test their product. Test user candidates are selected by age, gender, geographic location, and other criteria. Once a test user candidate is chosen, companies select exactly what functions or features they want the user to test. This ranges from something as simple as how easy it is to check out an item on an online store to how a customer might feel about a new brand marketing campaign. During the research process, the respondent completes a screen-recorded session and provides real-time feedback to the business. User research software allows businesses to conduct these virtual focus groups and gather valuable user insights remotely. As an alternative to live sessions, many user research software solutions allow test users to complete the tasks on their own time and send the completed video recording on a deadline specified by the business sending out the test. Instead of live or pre-recorded feedback sessions, some user research tools allow businesses to intercept active website visitors or app users to capture in-the-moment feedback about the customer journey. These products more commonly offer features for respondents to submit text-based feedback and screenshots when they encounter bugs within a product or areas of frustration.

What are the Common Features of User Research Tools?

User research tools offer a variety of features to help businesses select research participants, collect qualitative and quantitative data, and collaborate on research with different stakeholders within the organization. Participant selection: UX research platforms offer varying methods for recruiting and selecting research participants. Some vendors have a proprietary database or recruitment pool of participants, while others provide features for intercepting users browsing a website or using a mobile application. Usability tests: One of the core features of user research software is the ability to provide live video user testing. This feature allows the business and customer to connect over a live video stream and show the business in real time how the test user navigates a website. During the live session, test users ask the business questions that may help uncover more valuable insights for the business. Video conferencing: User interviews are another core functionality for most user research tools. One-on-one video conferencing allows businesses to speak directly with participants and conduct more in-depth qualitative research. Surveys: Text-based surveys or quizzes can be used to collect both qualitative and quantitative data related to user experiences. With surveys, users may be asked to rate certain features or provide feedback in an open text field. Test plan: Businesses set a plan that they would like the test user to follow throughout the test. This is a set of tasks that a user must complete by the end of the test. This allows businesses to focus on the most relevant user feedback that they’re looking for. Self tests: Self tests are a good option for users that feel more comfortable completing the tests on their own time and not on video. With self-tests, businesses send over a link to the test with instructions and a deadline, and then users complete the test at their comfort. Mobile functionality: Testing mobile applications is equally as important as testing desktop functionality. For this reason, the user research software a company selects must support the types of mobile devices needed. Notes and collaboration tools: Notes and tagging are both important features in user research software that allow users to collaborate with other stakeholders on a team. Within a recorded video, users tag teammates at relevant specified times. If it is a development issue, product managers may tag a developer, or if it’s a marketing issue, product managers can tag a marketing team member. Other features of User Testing Software: In-App Capabilities, On-Site Capabilities, Photo Submission, Video Snippet Submission

What are the Benefits of User Research Tools?

User research platforms allow businesses to better understand how users experience the customer journey. This gives businesses a better context as to how they might improve website design, marketing and branding, and the overall product they’re offering. Unbiased perspective: Most employees at a company understand the basic functionality and usability of their website. Since they use it every day, most functions are second nature to them and they understand how to navigate the site to find what they want. For this reason, a business’s employees are often not the most objective test subjects for understanding how a site or product can be more functional. The best test user is an unfamiliar, unbiased person who navigates a website for the very first time and provides a fresh take on what needs to be improved. Save money: Live, in-person user testing costs businesses a great deal of money. User research solutions provide the same user feedback a company would garner from in-person testing but at a fraction of the cost since the tests are conducted virtually and are generally cheaper to carry out.

Page 4 | Best User Research Tools: User Reviews from November 2026

Great Question

Great Question is the agentic UX research platform, used by teams at Brex and Canva. Recruit participants, run interviews and surveys, test prototypes, and share what you learn as video clips, without paying separately for a recruitment tool, a testing tool, and a repository. Anyone on your team can run a study inside the templates and guardrails you set, so straightforward research doesn't queue behind the research team and the complex work still comes to you. The Great Question MCP puts that in your AI tools. Design a study, build a screener, invite your customers, and synthesize what they told you from Claude, Cursor, or ChatGPT: 115+ actions without opening the platform. Agentic AI moderation can run the interviews themselves. Book a demo today- https://www.greatquestion.com/

Average Rating: 4.7/5.0

Total Reviews: 21

How Do G2 Users Rate Great Question?

Ease of Use: 8.8/10 (Category avg: 9.0/10)
Sorting: 7.6/10 (Category avg: 8.5/10)
In-App: 8.0/10 (Category avg: 8.3/10)
On-Site: 7.6/10 (Category avg: 8.1/10)

Who Is the Company Behind Great Question?

Seller: Great Question
Year Founded: 2021
HQ Location: Oakland, US
LinkedIn® Page: www.linkedin.com
58 employees on LinkedIn®

Who Uses This Product?

Company Size: 57% Medium, 26% Large

What Do G2 Reviewers Say About Great Question?

AI-generated summary from verified user reviews

Pros

Users find Great Question incredibly easy to use, streamlining the entire customer research process effectively.
Users love the all-in-one platform of Great Question, streamlining research and enhancing productivity effortlessly.
Users love the Rewards System of Great Question, simplifying incentive management and enhancing the overall research experience.
Users value the analysis efficiency of Great Question, significantly reducing time and effort in conducting customer research.
Users find Easy Setup with Great Question to be seamless, streamlining the interview process effortlessly.

Cons

Users note the limited opportunities for diverse participant selection, which can slow down finding the right audience.
Users find the limited surveys of Great Question restrict participant engagement and hinder effective data collection.
Users experience challenges in participant management, particularly with transitions between studies and survey logic complexity.
Users feel that the pricing could be more flexible to better suit smaller teams or individual researchers.
Users occasionally experience slow performance when loading large datasets, which hampers their data analysis efficiency.

What Are Recent G2 Reviews of Great Question?

"All customer research tasks in one place- great for product marketing"

Rating: 5.0/5.0 stars

— Thereasa R.

Best User Research Tools - Page 4

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