G2

Harsh J.

Freelance Consultant

Consulting

Small-Business (50 or fewer emp.)

11/3/2026

"Trackable Short Links and QR Codes That Boosts Performance"

4.5/5

What do you like best about Bitly?

It converts long URLs and random links into short, simple links, which is really useful for sharing with others. One of my clients is in the dropshipping business and often shares product links, so we use it to create short, simple, trackable links.

The best part of bitly, for me, is the ability to track clicks and measure performance. We use this regularly to evaluate our marketing campaigns and figure out the cheapest, best-working approach. For example, one client started a boutique, and we created their portfolio links using bitly, shared them across multiple marketing channels like Instagram and WhatsApp, and then tracked which channel performed best.

I also like the QR code generation feature. We used it for a restaurant client’s menu by placing the QR code on tables and other spots. We also generated QR codes for the boutique and put them on posters.

Its integration with other platforms is very good, and the user interface is simple for creating and generating links and QR codes. Overall, it’s a good value-for-money product for businesses. Review collected by and hosted on G2.com.

What do you dislike about Bitly?

Sometimes, when I share short links instead of the main link, people get suspicious.

It also gets a little expensive when you’re dealing with high volumes. Review collected by and hosted on G2.com.

What problems is Bitly solving and how is that benefiting you?

Earlier, when I shared links with people, tracking wasn’t possible. Now I can track clicks and measure performance, which makes a big difference.

Sometimes a very long URL gets generated when sharing, but Bitly turns it into a short, simple link.

When I use influencers to promote my business with Bitly links, the referral source and tracking make it easy to check the performance of each promotion.

In one case, a restaurant client wasn’t able to get customer reviews. We generated a simple QR code with a “thank you for visiting” message in the restaurant that linked to the review page, and they started getting many reviews.

Handling multiple marketing promotions and tracking everything at the same time used to be tough, but with Bitly it’s manageable. Review collected by and hosted on G2.com.