What do users say about Sensor Tower?

Sensor Tower is part of my daily UA workflow. Ad Intelligence is the standout. Seeing which creatives competitors run on Meta and TikTok, and for how long, feeds directly into our creative testing. The download and revenue estimates help us size new geos and spot competitor pushes, and the keyword data is handy for Apple Search Ads. Exports to Excel and Tableau are clean, and connecting it to our AI tools has made pulling competitor insights much faster. Review collected by and hosted on G2.com.

Estimates can be off for smaller or niche apps, and in the real money gaming category I sometimes have to cross-check against our MMP data before trusting them. Pricing is on the higher side, with key modules like Ad Intelligence sold separately. Large date ranges or multi-app reports can also load slowly. Clearer accuracy ranges on estimates would make the data easier to act on. Review collected by and hosted on G2.com.

The breadth of data is the biggest strength. I can look up download and revenue estimates for almost any competitor app across markets, which makes benchmarking our performance quick. The ad intelligence section is also really valuable: being able to see which creatives competitors are running, on which networks, and how long they’ve been live helps our team spot trends and plan our own creative strategy. The dashboards are intuitive, so I can pull insights quickly without much setup, and the market and category trend views make it easy to see where a category is heading. Review collected by and hosted on G2.com.

The main drawback is cost. Pricing is on the higher end, and some of the most useful modules sit behind separate or higher-tier plans, which can make it hard to justify for smaller teams or to get full access across the organization. A more flexible pricing structure would make it easier to roll out more widely. Review collected by and hosted on G2.com.

This is the best source for getting app performance metrics data. It provides granular details to help determine and examine an app’s performance, such as active users, downloads, revenue, and more. It also offers market-related information across app categories, which helps me better identify and determine the target market. Review collected by and hosted on G2.com.

Sensor Tower keeps updating its UI a lot, and sometimes it does so without informing users in advance. Because of this, it often happens that something that was available previously can’t be accessed anymore. For example, earlier I was able to download demographic details in a CSV file, but now I can’t. The UI changes also affect the filter options, so we have to spend time navigating around and figuring out how to use the new filters each time. Review collected by and hosted on G2.com.

What I like most about Sensor Tower is the depth of its mobile market and competitive intelligence. Its app store insights, download and revenue estimates, keyword tracking, and ad intelligence are all very useful for understanding market trends and keeping a close eye on competitor activity. I find the ad intelligence especially helpful for seeing which networks competitors are using, as well as the types of creatives they’re running. Review collected by and hosted on G2.com.

Some limitations in the level of detail available in certain metrics, such as separating paid and organic traffic. Since some of the data is estimated, I would also use it more as a directional benchmark rather than treating every figure as exact. Would be good if we have some information on how the data is estimated so we can do further triangulation Review collected by and hosted on G2.com.

I mostly use Pathmatics to analyze digital advertising spend for current or potential clients. This software saves me hours of research and communicating with my clients to create the best marketing strategy for them. The UI is extremely user friendly, and I am able to seamlessly integrate with my CRM and AI tools by pulling a CSV directly from the account. This helps me stay organized and work more efficiently, completely justifying the cost of the service! Using the Sense AI I am able to target categorically, which helps open my mind to new verticals I would not normally find. I have put the software through quite a workload and it handles my request with speed and efficiency. Review collected by and hosted on G2.com.

It sometimes does not identify corporate hierarchies correctly, which can result in finding accounts that are not available to target. Review collected by and hosted on G2.com.

I like how easy it is to navigate the site and quickly pull lists into an Excel format, so I don’t have to waste time searching around. It lets me stay focused on the actual work and research behind the leads. Review collected by and hosted on G2.com.

Sometimes I find the pricing and impressions information isn’t as accurate as I’d like. Review collected by and hosted on G2.com.

I find Sensor Tower very intuitive and easy to use. Once I understand the methodology, it’s clear how to use the insights. I appreciate the data accuracy, especially for downloads, revenue, and ASO metrics, since I need to show data snapshots to my clients. The initial setup was very simple. Review collected by and hosted on G2.com.

I’d like more granular data beyond downloads and revenue, especially engagement details like which features users use most. Retention metrics are quite crucial too, but my company’s package doesn’t include them. Review collected by and hosted on G2.com.

With AppIQ categorization, I can easily find market trends for apps and quickly identify the top competitors by country. On top of that I love the slice and dice filters to help prioritize joint pitches on download/revenue trends with ad spend Review collected by and hosted on G2.com.

Some of UI UX and making peerset comparisons and per country breakdown are there but sometimes I take too much time to find the view again Review collected by and hosted on G2.com.

I like how simple Sensor Tower is to navigate and how it gives me valuable visibility into the mobile games market, which would otherwise be difficult to figure out. Its dashboard is dynamic enough for my needs and has less friction than platforms like Newzoo. I also like being able to pull all-time daily historical app data, rather than being limited to the last 365 days. The initial setup was very easy. Review collected by and hosted on G2.com.

I find it hard to pull exhaustive app performance lists because the Top Apps interface limits me to 10,000 apps at once. I’d like full market title-level data and the option to see overall active user bases by genre, even with a footnote that users may overlap. I also export a lot of data to Excel and Google Sheets. Excel is already streamlined, but a faster way to publish data to Google Sheets would save me time. Review collected by and hosted on G2.com.

It seems pretty easy to read and navigate, especially for a new rep like me, and the built-in support is easy to access when I need it. Overall, it feels very performance-based. Review collected by and hosted on G2.com.

I honestly haven’t found anything I dislike about the Sensor Tower setup so far. Everything has felt straightforward and easy to work with. Review collected by and hosted on G2.com.