# Best Loyalty Management Software - Page 8 *By [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh)* Loyalty management software helps businesses create, manage, and analyze customer loyalty programs. These products allow businesses to identify either repeat customers or potential repeat customers, and then send them incentives such as discounts or rewards points so they return to that business. Loyalty management software is primarily leveraged by business-to-consumer (B2C) companies in the retail, e-commerce, travel, and hospitality industries. Marketing teams in these organizations use loyalty management software to boost customer retention, maximize repeat sales, and increase customer lifetime value (CLV). If a business is having difficulty finding its target audience or demographic, loyalty management tools can help a marketing team narrow down the search and test different methods of bringing customers back to the business. This type of software can be implemented as a standalone marketing tool, an API, or an add-on for an all-in-one marketing platform. Many loyalty management tools include features of or integrate with [email marketing software](https://www.g2.com/categories/email-marketing) or [marketing automation software](https://www.g2.com/categories/marketing-automation), making it easy to identify loyal customers and send them promotions or rewards. Loyalty management software also integrates with [e-commerce platforms](https://www.g2.com/categories/e-commerce-platforms) and [POS software](https://www.g2.com/categories/pos). To qualify for inclusion in the Loyalty Management category, a product must: - Enroll valuable, loyal, or interested customers in a loyalty program - Allow for the configuration of one or more loyalty programs such as point-based, spend-based, tiered, paid, etc. - Provide tools to communicate with loyal customers and distribute discounts, cashback, or other rewards - Capture customer data including purchase history, membership status, and engagement with the loyalty program - Integrate with other marketing or commerce software ## Top Loyalty Management Software at a Glance | # | Product | Rating | Best For | What Users Say | |---|---------|--------|----------|----------------| | 1 | [Smile.io](https://www.g2.com/products/smile-io/reviews) | 4.6/5.0 (449 reviews) | Shopify-native points-and-referral loyalty automation | "[Amazing Loyalty Program for Shopify: Referrals, VIP Tiers, and Fast Performance](https://www.g2.com/survey_responses/smile-io-review-13084504)" | | 2 | [LoyaltyLion](https://www.g2.com/products/loyaltylion/reviews) | 4.6/5.0 (603 reviews) | Shopify-native tiered loyalty and retention programs | "[Simple to Navigate, Easy Rewards Page Customisation, Great Support](https://www.g2.com/survey_responses/loyaltylion-review-13070775)" | | 3 | [Okendo](https://www.g2.com/products/okendo/reviews) | 4.7/5.0 (403 reviews) | Shopify-native loyalty with unified review incentivization | "[Okendo: Effortless Photo & Video Reviews That Build Shopper Trust](https://www.g2.com/survey_responses/okendo-review-13049768)" | | 4 | [AdvantageClub.ai](https://www.g2.com/products/advantageclub-ai/reviews) | 4.8/5.0 (851 reviews) | AI-personalized employee rewards redemption and recognition | "[AdvantageClub.ai: A Seamless Corporate “Third Space” with Powerful Rewards and Automation](https://www.g2.com/survey_responses/advantageclub-ai-review-13071508)" | | 5 | [Mastercard Offers](https://www.g2.com/products/mastercard-offers/reviews) | 4.6/5.0 (17 reviews) | Automatic cashback and curated offer redemption | "[Big Savings, Lounge Access, and Hidden Offers](https://www.g2.com/survey_responses/mastercard-offers-review-12818120)" | | 6 | [Yotpo](https://www.g2.com/products/yotpo/reviews) | 4.3/5.0 (255 reviews) | Unified loyalty, reviews, and SMS retention | "[Effortless Setup and Customer Engagement with Yotpo](https://www.g2.com/survey_responses/yotpo-review-12262971)" | | 7 | [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) | 4.3/5.0 (610 reviews) | Omnichannel loyalty automation with AI-driven segmentation | "[Great for Email Campaigns, Needs Better Web Segment Flexibility](https://www.g2.com/survey_responses/sap-engagement-cloud-formerly-sap-emarsys-review-12951146)" | | 8 | [Joy Loyalty](https://www.g2.com/products/joy-loyalty/reviews) | 4.8/5.0 (71 reviews) | Shopify-native tiered loyalty and referral automation | "[Great loyalty app with excellent support.](https://www.g2.com/survey_responses/joy-loyalty-review-12578304)" | | 9 | [Kangaroo Rewards](https://www.g2.com/products/kangaroo-rewards/reviews) | 4.7/5.0 (70 reviews) | Loyalty, SMS, and email campaigns unified | "[Makes Customer Loyalty Easy to Manage](https://www.g2.com/survey_responses/kangaroo-rewards-review-13075399)" | | 10 | [Voyado](https://www.g2.com/products/voyado/reviews) | 4.5/5.0 (80 reviews) | Retail loyalty with omnichannel personalization automation | "[Streamlined GDPR Compliance with Powerful Segmentation](https://www.g2.com/survey_responses/voyado-review-12975624)" | ## G2 Grid® for Loyalty Management Software ![G2 Grid® for Loyalty Management Software plotting products by satisfaction and market presence](https://www.g2.com/categories/loyalty-management/grids.png?focus%5B%5D=4746&focus%5B%5D=73864&focus%5B%5D=58412&focus%5B%5D=158516&focus%5B%5D=1428937&focus%5B%5D=4506&focus%5B%5D=3571&focus%5B%5D=1424044) Highlighted products: Smile.io, LoyaltyLion, Okendo, AdvantageClub.ai, Mastercard Offers, Yotpo, SAP Engagement Cloud (formerly SAP Emarsys), and Joy Loyalty. Underlying data: [Grid® JSON](https://www.g2.com/categories/loyalty-management/grids.json?focus%5B%5D=smile-io&focus%5B%5D=loyaltylion&focus%5B%5D=okendo&focus%5B%5D=advantageclub-ai&focus%5B%5D=mastercard-offers&focus%5B%5D=yotpo&focus%5B%5D=sap-engagement-cloud-formerly-sap-emarsys&focus%5B%5D=joy-loyalty) ## How Many Loyalty Management Software Products Does G2 Track? **Total Products under this Category:** 434 ### Category Stats (Jul 2026) - **Average Rating**: 4.53/5 (↑0.01 vs Jun 2026) The average rating of products in this category, based on all submitted ratings - **Top Trending Product**: Capillary Technologies Loyalty Program Software (+3.56%) - Among all products in this category, Capillary Technologies Loyalty Program Software recorded the largest rating increase compared to last month *Last updated: July 10, 2026* ## How Does G2 Rank Loyalty Management Software Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 15,000+ Authentic Reviews - 434+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## Which Loyalty Management Software Is Best for Your Use Case? - **Leader:** [Smile.io](https://www.g2.com/products/smile-io/reviews) - **Highest Performer:** [TrustWILL](https://www.g2.com/products/trustwill/reviews) - **Easiest to Use:** [Okendo](https://www.g2.com/products/okendo/reviews) - **Top Trending:** [BON Loyalty](https://www.g2.com/products/bon-loyalty/reviews) - **Best Free Software:** [LoyaltyLion](https://www.g2.com/products/loyaltylion/reviews) --- **Sponsored** ### LoyaltyLion LoyaltyLion is a customer loyalty platform specifically designed to assist ecommerce brands in creating and managing rewards programs. The platform is tailored for direct-to-consumer brands, particularly those in the apparel, beauty, health and wellness, and consumer goods sectors, operating on platforms such as Shopify, Shopify Plus, and Shopify POS. By leveraging LoyaltyLion, brands can enhance customer engagement through VIP tiers and referral programs, ultimately increasing repeat purchase rates, reducing reliance on discounts, and boosting customer lifetime value. The platform allows customers to earn points through a variety of activities, including purchases, product reviews, referrals, social media interactions, and even personalized actions. These points can be redeemed for various rewards, such as vouchers, gift cards, free products, shipping options and custom rewards. Unlike traditional loyalty programs that often rely on pop-up widgets, LoyaltyLion provides a seamless and fully embedded experience within the online store. Customers can view their points balance directly on product pages and redeem rewards at checkout, creating a more integrated shopping experience. Key features of LoyaltyLion include customizable points and earning rules, which can be configured out-of-the-box or through custom API-triggered actions. The platform supports multi-level VIP tiers, each offering exclusive perks such as automatic free shipping, percentage discounts, and early access to sales or product launches. Additionally, the referral system includes shareable links with built-in fraud protection, enabling brands to manage their loyalty programs securely and effectively. LoyaltyLion also provides valuable insights through its customer lifetime value (CLV) analytics and segmentation tools. Real-time dashboards track loyalty-attributed revenue and repeat purchase rates, while automated customer segments help brands target their marketing efforts more effectively. The platform supports multichannel loyalty, allowing customers to earn and redeem points both online and in physical store locations through Shopify POS integration. Furthermore, LoyaltyLion integrates with over 50 tools, including email marketing platforms, helpdesk solutions, and workflow automation tools, enabling brands to create comprehensive loyalty strategies. With advanced AI functionality, LoyaltyLion enhances the effectiveness of loyalty campaigns by offering recommendations on promotion timing, reward combinations, and campaign segmentation. The AI features also facilitate quicker translations of loyalty programs into over 130 languages, ensuring that brands can maintain their unique tone of voice across diverse markets. Recognized as the leading product for mid-market brands in the Loyalty Management Software category on G2 from 2024 to 2026, LoyaltyLion has established itself as a trusted partner for over 12 years, collaborating with more than 10,000 ecommerce brands to drive customer loyalty and engagement. [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=1188&secure%5Bchosen_at%5D=2026-07-11T09%3A45%3A32Z&secure%5Bdisplayable_resource_id%5D=1188&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=1188&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=73864&secure%5Bresource_id%5D=1188&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Floyalty-management%3Fpage%3D2&secure%5Btoken%5D=3afb296b76d45a6ffc8d53d38ed8cd6be811f7ef5a0e51332bc48d6a69a5a8be&secure%5Burl%5D=https%3A%2F%2Floyaltylion.com%2Fdemo%3Futm_campaign%3DG2-paid%26utm_source%3DG2%26utm_medium%3Dcpc&secure%5Burl_type%5D=custom_url) --- ## What Are the Top-Rated Loyalty Management Software Products in 2026? ### 1. [Advantage Loyalty](https://www.g2.com/products/advantage-loyalty/reviews) Advantage Loyalty is an AI-powered platform designed to digitize and automate end-to-end loyalty programs for customers, channel partners, banking clients, and influencers. It centralizes engagement and reward management into a single interface, replacing manual processes with data-driven automation and real-time performance tracking to drive long-term retention. • Multi-Sector Versatility: Specialized modules for banking rewards, influencer engagement, channel distribution, and direct-to-consumer loyalty schemes. • AI-Driven Engagement: Uses intelligent nudges and behavior-based triggers to encourage point redemptions and repeat interactions. • Global Reward Marketplace: Provides instant access to a curated digital marketplace featuring travel, gift cards, wellness packages, and lifestyle perks. • Seamless Integration: Connects with existing ERP, CRM, and marketing automation tools to synchronize data and automate reward fulfillment. • Advanced Analytics: Offers real-time dashboards to monitor customer journeys, tier progression, and engagement forecasting. **Who Is the Company Behind Advantage Loyalty?** - **Seller:** [AdvantageClub.ai](https://www.g2.com/sellers/advantageclub-ai) - **Year Founded:** 2016 - **HQ Location:** San Francisco, US - **Twitter:** @myadvantageclub (307 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/work-advantage/ (307 employees on LinkedIn®) ### 2. [Advocado](https://www.g2.com/products/advocado/reviews) Advocado is a cloud-based Customer Relationship Management and loyalty software designed to help businesses across various industries—including hospitality, retail, beauty, wellness, and fitness centers—create personalized membership and loyalty programs. By enabling businesses to engage and reward their customers effectively, Advocado aims to enhance customer retention and drive revenue growth. The platform is app-less, card-less, and cash-less, aligning with modern digital trends to provide a seamless user experience. Key Features and Functionality: - Membership Management: Quickly enroll customers using their mobile numbers, facilitating a streamlined sign-up process. - Loyalty Campaigns: Customize and implement various campaigns, such as cashback, loyalty points, referrals, prepaid items, vouchers, stamps, stored value, offers, and gifting, tailored to specific business needs. - Automated Engagement: Set up automated communications like birthday treats, membership reminders, and recovery messages to maintain continuous customer engagement. - E-Commerce Integration: Integrate seamlessly with platforms like Shopify, allowing customers to earn rewards and cashback through online purchases. - Real-Time Analytics: Access critical business data to make informed decisions and optimize marketing strategies. - Payment Processing: Accept online payments via Stripe, enabling customers to purchase offers anytime, anywhere. Primary Value and Solutions: Advocado addresses the challenge of customer retention by providing businesses with tools to create engaging loyalty programs that encourage repeat visits and purchases. By automating various aspects of customer engagement and offering real-time insights, the platform helps businesses increase revenue and build lasting relationships with their customers. The app-less and card-less approach ensures ease of use for both businesses and customers, eliminating barriers to participation and enhancing the overall experience. **Who Is the Company Behind Advocado?** - **Seller:** [Advocado](https://www.g2.com/sellers/advocado) - **Year Founded:** 2016 - **HQ Location:** Singapore, SG - **LinkedIn® Page:** https://www.linkedin.com/company/advocadoapp (50 employees on LinkedIn®) ### 3. [AfterSell](https://www.g2.com/products/aftersell/reviews) AfterSell is a solution offered to product/services brands to reach out and stay connected with the customers. **Who Is the Company Behind AfterSell?** - **Seller:** [GladMinds TechNologies](https://www.g2.com/sellers/gladminds-technologies) - **HQ Location:** N/A - **Twitter:** @Glad_Minds (280 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®) ### 4. [Ai Intelekt](https://www.g2.com/products/ai-intelekt/reviews) ai-InteleKt is a cutting-edge AI-driven platform designed to meet the diverse needs of mid-scale to large-scale enterprises. Our platform equips companies with the essential data infrastructure to prioritize their customers in every decision. By using ai-Intelekt , businesses can gather, unify, and direct their customer data to any required system, enabling a deeper understanding of their customers and the creation of seamless, compelling real-time experiences. Our comprehensive suite of features includes advanced Customer Data analytics, Customer engagement platform, Customer Loyalty Management along with account management, contact management, Lead management , Opportunity management, an AI-powered dash boards, task management, marketing campaign management, sales forecasting, customer Service request and robust reporting and analytics. **Who Is the Company Behind Ai Intelekt?** - **Seller:** [Ai-Intelekt](https://www.g2.com/sellers/ai-intelekt) - **Year Founded:** 2024 - **HQ Location:** Missouri City, TX 77459, United States - **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®) ### 5. [AirLoop](https://www.g2.com/products/airloop/reviews) It's super simple to get started with a world class digital loyalty platform **Who Is the Company Behind AirLoop?** - **Seller:** [AirLoop](https://www.g2.com/sellers/airloop) - **Year Founded:** 2015 - **HQ Location:** N/A - **Twitter:** @getairloop (132 Twitter followers) - **LinkedIn® Page:** http://www.linkedin.com/company/airloop (1 employees on LinkedIn®) ### 6. [All Digital Rewards](https://www.g2.com/products/all-digital-rewards/reviews) REWARDSTACK™, ADR's proprietary platform, stands at the forefront of rewards and incentives management: • Innovative Architecture: It features a brandable, hierarchical design, offering unparalleled customization and control. • Organizational Alignment: Perfectly mirrors client or organizational hierarchies for effective program management. • Extensive Rewards Portfolio: Largest diverse monetary and non-monetary incentives for all preferences. • Advanced Send Features: Offers flexibility and aligns with modern organizational needs - Auto Milestones, Auto triggered, and integrated Sweepstake technology establishing ADR as a leader in delivering structured, targeted rewards and incentive programs. • Versatile Redemption: Supports various options like Points, Email, SMS, and Games, catering to diverse preferences. • Seamless Fulfillment: Offers easy reward distribution through file uploads, 3rd party connections, portal login, and integrated SSO & APIs. Largest selection of reward delivery redemption options. • Flexible for All Sizes: Ideal for both small businesses and large enterprise structures and can accommodate up to a B2B2B+ and B2B2C+ structured program for reporting and analytics. • Leading Edge: Its unmatched customization and flexibility align with modern organizational needs, establishing ADR as a leader in delivering structured, targeted rewards and incentive programs. REWARDSTACK™'s unique features give ADR a significant advantage in meeting the evolving demands of today's organizations. **Average Rating:** 5.0/5.0 **Total Reviews:** 3 **How Do G2 Users Rate All Digital Rewards?** - **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.1/10) **Who Is the Company Behind All Digital Rewards?** - **Seller:** [All Digital Rewards](https://www.g2.com/sellers/all-digital-rewards-5d1297f5-a68d-4c77-873d-7b84998e2e17) - **Year Founded:** 2007 - **HQ Location:** Scottsdale, US - **Twitter:** @loyaltyinsights (415 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/all-digital-rewards/ (31 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 67% Mid-Market, 33% Small-Business #### What Are Recent G2 Reviews of All Digital Rewards? **"[All Digital reward’s is an incentives marketing.](https://www.g2.com/survey_responses/all-digital-rewards-review-9499369)"** **Rating:** 5.0/5.0 stars *— Sachin S.* [Read full review](https://www.g2.com/survey_responses/all-digital-rewards-review-9499369) --- **"[Lots of different types of rewards](https://www.g2.com/survey_responses/all-digital-rewards-review-9534519)"** **Rating:** 5.0/5.0 stars *— Verified User in Consulting* [Read full review](https://www.g2.com/survey_responses/all-digital-rewards-review-9534519) --- ### 7. [Almonds AI](https://www.g2.com/products/almonds-ai/reviews) Supercharge your product sampling activity and loyalty or gratification program with a discovery, delivery and data-driven platform while providing AI-powered consumer insights and post-sampling data. **Who Is the Company Behind Almonds AI?** - **Seller:** [Tech Almond Solutions](https://www.g2.com/sellers/tech-almond-solutions) - **Year Founded:** 2017 - **HQ Location:** Gurgaon, IN - **LinkedIn® Page:** https://www.linkedin.com/company/almondsolns/ (139 employees on LinkedIn®) ### 8. [Angle Memberships](https://www.g2.com/products/angle-memberships/reviews) The Angle Membership Platform enables Shopify merchants to offer cash back incentives to drive lifetime value. Using Apple & Google Wallet pass technology, consumers have a modern membership card that connects their transactions and experiences across online and IRL moments. **Who Is the Company Behind Angle Memberships?** - **Seller:** [Angle](https://www.g2.com/sellers/angle) - **Year Founded:** 2022 - **HQ Location:** Dover, US - **LinkedIn® Page:** http://www.linkedin.com/company/anglehq (6 employees on LinkedIn®) ### 9. [Annex Cloud Loyalty Experience Platform](https://www.g2.com/products/annex-cloud-loyalty-experience-platform/reviews) Annex Cloud's Loyalty Experience Platform is a comprehensive, enterprise-grade solution designed to transform customer loyalty programs by delivering personalized and engaging experiences. This SaaS-based platform enables businesses to seamlessly integrate loyalty initiatives across various channels, fostering deeper customer relationships and driving sustainable growth. Key Features and Functionality: - Intelligent Program Logic: Utilize a flexible rules engine to configure diverse loyalty controls, including points, tiers, and rewards, tailored to customer behaviors. - Action-Driven Rewards: Incentivize a wide range of customer activities, from purchases to social media engagement, enhancing overall interaction. - Unlimited Reward Options: Offer a variety of rewards, such as personalized experiences, NFTs, and branded merchandise, catering to diverse customer preferences. - Rich Customer Insights: Capture and analyze comprehensive data beyond transactions, including lifestyle preferences and customer motivations, to inform strategic decisions. - Seamless Tech Integration: Benefit from over 125 pre-built connectors with leading technology platforms, ensuring smooth integration and consistent customer experiences. - Enterprise-Grade Scalability: Easily scale the loyalty program to accommodate millions of customers and transactions, with agile deployment and global reach capabilities. Primary Value and Solutions Provided: The Loyalty Experience Platform addresses critical challenges faced by enterprises in customer engagement and retention. By leveraging intelligent features and rich customer insights, businesses can deliver personalized experiences that drive real engagement. The platform's flexibility allows for quick adaptation to market changes, while its scalability ensures it grows alongside the business. Ultimately, Annex Cloud empowers organizations to build lasting, profitable customer relationships by providing a robust and easy-to-use loyalty solution. **Who Is the Company Behind Annex Cloud Loyalty Experience Platform?** - **Seller:** [Annex Cloud](https://www.g2.com/sellers/annex-cloud) - **Year Founded:** 2010 - **HQ Location:** McLean, US - **Twitter:** @AnnexCloud (3,068 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/annexcloud (197 employees on LinkedIn®) ### 10. [Aoba Hopkins](https://www.g2.com/products/aoba-hopkins/reviews) Aoba Hopkins Information Management Ltd is the IT service division of the Aoba Hopkins Group, a well-established accounting, audit, tax, and business consulting firm operating in Hong Kong and China. Specializing in enhancing business processes through tailored information technology solutions, Aoba Hopkins offers a range of services designed to meet the unique needs of various industries. Key Features and Functionality: - Customer Relationship Management (CRM Solutions: Utilizing platforms like SugarCRM, SuiteCRM, and OdooCRM, Aoba Hopkins provides customized CRM systems that cater to specific industry requirements, enhancing client engagement and operational efficiency. - Enterprise Resource Planning (ERP) Solutions: Built on the OdooERP platform, their ERP solutions offer comprehensive modules for retail, professional services, and product maintenance sectors, facilitating seamless integration of business processes. - Point of Sale (POS Integration: The ERP solutions are equipped with ready integration for POS systems, supporting robust member loyalty programs, promotions, and rewards to enhance customer retention. - eCommerce Platforms: Aoba Hopkins provides integration with industry-leading eCommerce platforms such as Shopify, WooCommerce, and Magento, as well as offering an Odoo-based All-in-One retail solution for both B2C and B2B markets. - Extended Touchpoints: Their solutions extend to various touchpoints, including web portals, mobile web, apps, and social channels like WhatsApp and WeChat, ensuring comprehensive connectivity with customers, partners, and staff. - Data Integration and Security: With strong data integration capabilities, Aoba Hopkins supports various formats like XML RPC, Restful, JSON, and CSV, while ensuring robust security measures when connecting with other platforms. Primary Value and User Solutions: Aoba Hopkins Information Management Ltd addresses the critical need for businesses to streamline operations and enhance customer engagement through technology. By offering customized CRM and ERP solutions, they enable organizations to optimize workflows, improve data management, and foster stronger client relationships. Their integrated platforms and extended touchpoints ensure that businesses can effectively manage their operations across multiple channels, leading to increased efficiency and competitiveness in the market. **Who Is the Company Behind Aoba Hopkins?** - **Seller:** [Aoba Hopkins](https://www.g2.com/sellers/aoba-hopkins) - **HQ Location:** Hong Kong, HK - **LinkedIn® Page:** http://www.linkedin.com/company/aoba-hopkins (8 employees on LinkedIn®) ### 11. [App Card](https://www.g2.com/products/app-card/reviews) AppCard uses AI to deliver the right offer, to the right shopper, at the right time **Who Is the Company Behind App Card?** - **Seller:** [AppCard](https://www.g2.com/sellers/appcard) - **HQ Location:** New York, US - **Twitter:** @AppCardInc (318 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/appcard/ (119 employees on LinkedIn®) ### 12. [Badge](https://www.g2.com/products/badge-badge/reviews) Badge is the leading developer platform for Apple, Google, and Samsung Wallets, providing a seamless way for companies to create interactive customer experiences across all mobile wallets. With no-code workspaces, flexible APIs, and the first embedded wallet platform built for POS and SaaS companies, Badge simplifies wallet integrations and unlocks new marketing opportunities. Trusted by brands like Shift4, Pine Labs, Unilever, Carrefour, and Wakefern, Badge is backed by QED and Infinity Ventures. Why Badge? ✅ A Single Platform for Every Wallet Badge gives product teams a unified entry point for all mobile wallets, pass types, and marketing features. As new wallet capabilities launch, Badge automatically integrates them—minimizing ongoing maintenance efforts. ✅ Flexible Implementation Whether you prefer a no-code setup or a deep API integration, Badge adapts to your technical needs, making it easy to get started. ✅ Seamless System Integrations Badge connects effortlessly with CRMs, POS systems, loyalty programs, event management software, marketing platforms, ecommerce providers, and more—helping you build custom wallet experiences. ✅ Powerful Marketing Workflows Turn mobile wallets into a high-impact marketing channel. With Badge, you can launch in-wallet campaigns triggered by location, time, or key customer interactions. ✅ Enterprise-Grade Scale & Security Built for businesses of all sizes, Badge offers unmatched performance at enterprise-level volumes while adhering to the highest security standards. **Who Is the Company Behind Badge?** - **Seller:** [Badge](https://www.g2.com/sellers/badge) - **Year Founded:** 2023 - **HQ Location:** San Francisco, US - **LinkedIn® Page:** http://www.linkedin.com/company/trybadge (23 employees on LinkedIn®) ### 13. [BENGAGED](https://www.g2.com/products/bengaged/reviews) BENGAGED is a SaaS LOYALTY AND INCENTIVE PLATFORM Empowers Brands, Buying Groups, Suppliers, and Distributors to attract, reward, and retain customers via an intuitive, flexible and scalable B2B loyalty platform. LOYALTY AND INCENTIVE SOLUTIONS FOR B2B COMPANIES The Brandmovers BENGAGED platform enables your business to stand out from competitors, connect with end-customers, and incentivize long-lasting customer loyalty. Our integrated and scalable BENGAGED platform provides you with a full suite of loyalty and incentive marketing tools and services that facilitate two-way customer connections which drive LTV, relationships and repeat purchases. PRODUCT HIGHLIGHTS -Dynamic Points, Rules and Promotions Engine -Deep Segmentation -Robust Analytics Dashboards -Communications Hub -Loyalty Management Software -Receipt and Invoice Validation Technology -100,000+ Rewards for Redemption TYPES OF PROGRAMS -Channel Incentives -Sales Incentives -Loyalty Programs **Who Is the Company Behind BENGAGED?** - **Seller:** [Brandmovers](https://www.g2.com/sellers/brandmovers) - **Year Founded:** 2003 - **HQ Location:** Atlanta, US - **LinkedIn® Page:** https://www.linkedin.com/company/brandmovers (63 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 100% Mid-Market ### 14. [Benjamin Cash Back Loalty Marketing Software](https://www.g2.com/products/benjamin-cash-back-loalty-marketing-software/reviews) Benjamin is a free loyalty marketing software that enables SMBs to create cash back campaigns for their customers. **Who Is the Company Behind Benjamin Cash Back Loalty Marketing Software?** - **Seller:** [Benjamin](https://www.g2.com/sellers/benjamin) - **HQ Location:** N/A - **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®) ### 15. [Bespeak](https://www.g2.com/products/bespeak/reviews) Automatically send personalized text messages Send personalized text messages to your entire database of opted-in customers or target individuals based on customer activity. **Who Is the Company Behind Bespeak?** - **Seller:** [Bespeak](https://www.g2.com/sellers/bespeak) - **HQ Location:** Austin, US - **LinkedIn® Page:** https://www.linkedin.com/company/ignite-technologies (309 employees on LinkedIn®) ### 16. [Birthday Club](https://www.g2.com/products/birthday-club/reviews) The Birthday Club is a loyalty feature that helps businesses engage customers by offering personalized rewards for their special day. It collects customer details, automates birthday promotions via email, and enforces one-time reward use for fairness. This tool strengthens customer relationships, boosts repeat visits, and simplifies reward management for businesses. **Who Is the Company Behind Birthday Club?** - **Seller:** [Riiwards](https://www.g2.com/sellers/riiwards) - **Year Founded:** 2011 - **HQ Location:** N/A - **LinkedIn® Page:** https://www.linkedin.com/company/nualerts/ (8 employees on LinkedIn®) ### 17. [bit2win](https://www.g2.com/products/bit2win/reviews) bit2win CPQ, Configure Price & Quote, Cloud and Mobile software Suite empowers sales, partners and customers to configure complex products and services, deliver accurate quotes and create smarter deals with the most updated product and pricing information. Bit2win, designed for enterprises going through the digital transformation and the automation of their sale processes and quote creation, enables the sale of both tangible goods and subscriptions and provides among the best out-of-the-box pricing functionality on the market. It supports recurring as well as use-based pricing, bundles and amendments to existing service contracts. Built natively on the Salesforce platform, bit2win CPQ Suite provides a set of vertical solutions to address major industries and markets like telecommunications, retail, utilities and financial business. Bit2win also provides an enriched loyalty and promotion module. Bit2win CPQ Suite enhances functionalities and efficiency to drive real effective digital transformation. **Average Rating:** 4.3/5.0 **Total Reviews:** 13 **How Do G2 Users Rate bit2win?** - **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.1/10) **Who Is the Company Behind bit2win?** - **Seller:** [Bit2win s.r.l.](https://www.g2.com/sellers/bit2win-s-r-l) - **Year Founded:** 2011 - **HQ Location:** Roma, Lazio - **Twitter:** @bit2win_ (155 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/bitwin/ (103 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Telecommunications - **Company Size:** 71% Enterprise, 29% Small-Business #### What Are Recent G2 Reviews of bit2win? **"[Powerful CPQ](https://www.g2.com/survey_responses/bit2win-review-4485467)"** **Rating:** 5.0/5.0 stars *— Verified User in Telecommunications* [Read full review](https://www.g2.com/survey_responses/bit2win-review-4485467) --- **"[Excellent experience for Digital Transformation of Business.](https://www.g2.com/survey_responses/bit2win-review-4471344)"** **Rating:** 5.0/5.0 stars *— Sushant D.* [Read full review](https://www.g2.com/survey_responses/bit2win-review-4471344) --- #### What Are G2 Users Discussing About bit2win? - [What is bit2win used for?](https://www.g2.com/discussions/what-is-bit2win-used-for) ### 18. [bLoyal](https://www.g2.com/products/bloyal/reviews) bLoyal is a comprehensive customer engagement and loyalty platform designed to help businesses enhance customer retention, increase sales, and build lasting relationships. By integrating seamlessly with various point-of-sale (POS) and eCommerce systems, bLoyal provides a unified solution for managing loyalty programs, promotions, subscriptions, and customer communications across multiple channels. One of the core features of bLoyal is its robust loyalty program management. Businesses can create and customize loyalty programs that reward customers based on their purchasing behavior. This includes the ability to assign points for purchases, offer tiered membership levels, and provide exclusive rewards to loyal customers. The platform supports both order-level and SKU-level loyalty points programs, allowing for granular control over how rewards are allocated. In addition to loyalty programs, bLoyal offers advanced promotional tools. Businesses can design and implement various promotions and coupons to incentivize purchases and drive customer engagement. These promotions can be tailored to specific customer segments, ensuring that offers are relevant and effective. The platform also supports dynamic segmentation, enabling businesses to automatically update customer groups based on behavior, preferences, and engagement patterns in real-time. bLoyal's subscription and membership management capabilities allow businesses to offer recurring billing options, such as pre-paid or recurring subscriptions. This feature is particularly beneficial for companies looking to establish predictable revenue streams and foster long-term customer relationships. The platform's flexibility enables the creation of custom membership programs that cater to the unique needs of different customer segments. Effective communication is vital for customer engagement, and bLoyal provides powerful tools for email and SMS marketing. The platform's engagement solution utilizes Ace™, an intelligent AI agent, to transform how businesses interact with customers in real-time. Features include multi-channel automation, trigger-based customer journeys, and dynamic segmentation. These tools enable businesses to orchestrate personalized campaigns that resonate with customers and drive sales. Integration is a key strength of bLoyal. The platform offers out-of-the-box integrations with leading POS and eCommerce systems, including Magento, Shopify, WooCommerce, Clover, and Microsoft Dynamics. This ensures that businesses can seamlessly incorporate bLoyal into their existing operations without significant disruption. For systems not currently connected, bLoyal provides comprehensive APIs to facilitate custom integrations. bLoyal's flexibility extends to its support for multi-brand and multi-location businesses. The platform is designed to manage multiple brands within a single account, with shared or isolated data as needed. This is particularly beneficial for organizations operating across various physical or virtual locations, enabling location-aware data and segmentation. Security and compliance are paramount in customer engagement, and bLoyal leverages industry-leading capabilities, including data encryption, access controls, and ongoing monitoring, to keep customer data safe. The platform also provides tools and guidance to ensure compliance with regulations such as the Telephone Consumer Protection Act (TCPA) for SMS messaging. In summary, bLoyal is a versatile and comprehensive platform that empowers businesses to build and manage effective customer engagement and loyalty programs. Its extensive feature set, seamless integrations, and focus on security and compliance make it a valuable tool for businesses aiming to enhance customer relationships and drive growth. **Who Is the Company Behind bLoyal?** - **Seller:** [Bloyal](https://www.g2.com/sellers/bloyal) - **Year Founded:** 2005 - **HQ Location:** Redmond, US - **Twitter:** @bloyalinc (96 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/1491900 (11 employees on LinkedIn®) ### 19. [Bluestar Loyalty](https://www.g2.com/products/bluestar-loyalty/reviews) Bluestar Loyalty is a customer loyalty software that is a customer rewards system with cards design, segmented reporting, integrated email and text marketing tools. **Who Is the Company Behind Bluestar Loyalty?** - **Seller:** [Bluestar Loyalty](https://www.g2.com/sellers/bluestar-loyalty) - **Year Founded:** 2001 - **HQ Location:** N/A - **Twitter:** @BluestarLoyalty (298 Twitter followers) - **LinkedIn® Page:** http://www.linkedin.com/company/2131763 (5 employees on LinkedIn®) ### 20. [Boltzmann Loyalty Solutions](https://www.g2.com/products/boltzmann-loyalty-solutions/reviews) Boltzmann is a customer loyalty software for loyalty program automation and configuration. **Who Is the Company Behind Boltzmann Loyalty Solutions?** - **Seller:** [Seretos Consulting](https://www.g2.com/sellers/seretos-consulting) - **HQ Location:** N/A - **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®) ### 21. [Bonat Loyalty & Customer Engagement](https://www.g2.com/products/bonat-loyalty-customer-engagement/reviews) Bonat is a loyalty and customer engagement platform empowering SMBs to activate and engage with their customers through an easy to build, easy to use loyalty program. **Who Is the Company Behind Bonat Loyalty & Customer Engagement?** - **Seller:** [Bonat](https://www.g2.com/sellers/bonat) - **Year Founded:** 2018 - **HQ Location:** Al Maathar, SA - **LinkedIn® Page:** https://www.linkedin.com/company/getbonat/ (41 employees on LinkedIn®) ### 22. [Boogi](https://www.g2.com/products/boogi/reviews) Boogi is a card-linked cashback and rewards platform that helps fintech scaleups accelerate growth and monetisation. With thousands of offers from leading retailers and seamless API integration, Boogi provides a complete solution to launch and manage cashback programmes linked to card spend. **Who Is the Company Behind Boogi?** - **Seller:** [Boogi](https://www.g2.com/sellers/boogi) - **Year Founded:** 2021 - **HQ Location:** London, GB - **LinkedIn® Page:** https://www.linkedin.com/company/boogirewards/ (8 employees on LinkedIn®) ### 23. [Boomio](https://www.g2.com/products/boomio/reviews) Boomio is a cutting-edge gamified rewards plug-in motivating your customers to make purchase decisions. With over 75% of visitors leaving online stores without completing their purchases, Boomio comes to the rescue as a gamified rewards plug-in. Boomio solution empowers businesses to boost conversion rates by up to 30% through captivating rewards campaigns. By engaging customers with instant games and incentivizing interactions with the brand, Boomio enhances customer loyalty, retention, and repeat purchases. Real-time analytics enable data-driven decision-making, ensuring optimized sales and marketing strategies. With Boomio create tailored mini-game campaigns, integrated loyalty programs, and gain exposure through the Boomio mobile app. Embrace the power of gamification and unleash unparalleled sales growth with Boomio! **Who Is the Company Behind Boomio?** - **Seller:** [Boomio](https://www.g2.com/sellers/boomio) - **HQ Location:** Vilnius, LT - **Twitter:** @Boomioapp (1 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/boomiobusiness/ (5 employees on LinkedIn®) ### 24. [Branded Cards, Loyalty Platform](https://www.g2.com/products/branded-cards-loyalty-platform/reviews) Kalder is the unified platform to launch branded cards, manage loyalty programs, and monetize cashback partner networks for top brands, sports teams and travel companies. Earn 1% more per payment and 5-10% from partner sales. Unlock $150-$450k in extra monthly revenue. Gamify and monetize loyalty – all in one. **Who Is the Company Behind Branded Cards, Loyalty Platform?** - **Seller:** [Kalder](https://www.g2.com/sellers/kalder) - **Year Founded:** 2021 - **HQ Location:** N/A - **LinkedIn® Page:** http://www.linkedin.com/company/kalder-xyz (17 employees on LinkedIn®) ### 25. [CandyBar](https://www.g2.com/products/candybar/reviews) CandyBar is digital punch card loyalty program platform. **Who Is the Company Behind CandyBar?** - **Seller:** [Anafore](https://www.g2.com/sellers/anafore) - **Year Founded:** 2017 - **HQ Location:** Singapore, SG - **LinkedIn® Page:** https://www.linkedin.com/company/candybar/ (3 employees on LinkedIn®) ## What Is Loyalty Management Software? [Demand Generation Software](https://www.g2.com/categories/demand-generation) ## What Software Categories Are Similar to Loyalty Management Software? - [Marketing Automation Software](https://www.g2.com/categories/marketing-automation) - [Rewards and Incentives Software](https://www.g2.com/categories/rewards-and-incentives) - [Customer Advocacy Software](https://www.g2.com/categories/customer-advocacy)