The white-label is truly complete, not just cosmetic. I run my loyalty brand on my own domain, with my own Stripe account, pricing, and sending address for customer emails. My clients log in, use the product, and pay me—Boomerangme never appears anywhere in that process. That’s the main reason I chose it over building something myself.

The card feature is what really sells it. Customers scan a QR code, and the card lands directly in Apple Wallet or Google Wallet. No app store, no download, no "please install our app" conversation that kills adoption before it starts. For a coffee shop owner, that difference is huge.

I also appreciate that the entry plan isn’t limited. All eight card types, unlimited cards, unlimited push notifications, the CRM, RFM segmentation, the automation builder, and the scanner app are included from the cheapest tier. Most platforms lock half of those features behind upgrades. Here, the difference between plans is how much you can run at once, not what your customers get.

Two things made setup much easier than expected: promotion codes work natively through Stripe Checkout, letting me offer purchasing-power pricing for emerging markets without custom development. Also, there’s a Google Tag Manager field in the white-label settings, so I could inject my own scripts into the app.

The documentation is unusually thorough for a product this size, and support responds through in-app chat within a day, usually much sooner. Review collected by and hosted on G2.com.

The plan feature lists cannot be edited by the agency. I can set my own prices, but I can't decide which features appear in each tier. The "Most popular" badge is hard-coded to the top plan, so I had to redesign my pricing page around it rather than the other way around. The word "locations" in the default plan descriptions confused me for days. It actually refers to geo-fencing pins for location-based push, not physical branches. Review collected by and hosted on G2.com.

Boomerangme allowed me to launch a complete digital loyalty agency without the need to develop my own technology. The white label functionality is what I value the most: I was able to set up my own domain (app.grov.co), customize the platform with my brand, and present it to clients as a 100% proprietary solution.

The loyalty cards that work directly in Apple Wallet and Google Wallet are a huge differentiator — my clients (restaurants) don't have to ask their users to download any app. Adoption is immediate. Additionally, push notifications, RFM analysis, and automations give small businesses tools that only large chains had before. Review collected by and hosted on G2.com.

The initial learning curve can be a bit steep, especially when setting up the white label and DNS records for the first time. The documentation exists, but in some steps it assumes technical knowledge that not all users have. For someone coming from a more commercial than technical background, that onboarding process could be more guided. Review collected by and hosted on G2.com.

I like how easy Boomerangme is to set up and use. The loyalty card features are simple to manage, and the platform makes it easier to engage customers and encourage repeat visits Review collected by and hosted on G2.com.

The platform is generally easy to use, but some advanced features can take a little time to understand. I would also like to see more customization options and improvements to the reporting and analytics Review collected by and hosted on G2.com.

I love how practical Boomerangme is and how they are constantly innovating with new features that make it much easier to retain customers. I also find the integration of artificial intelligence for support quite interesting, as it allows problems to be solved more practically and quickly. Additionally, the current integrations with tools like Meta Ads, WhatsApp, and Google Business are a great plus. I appreciate that Boomerangme covers so many areas and needs, facilitating the implementation of technologies without the need to use other tools. I am grateful that the setup process was extremely practical and quick, allowing me to have everything ready in a matter of an hour at most. The platform is very comprehensive and makes tracking and problem resolution excellent. Review collected by and hosted on G2.com.

At the moment, there is nothing I don't like. Review collected by and hosted on G2.com.

It’s very user-friendly and allows me to customize it to my needs. Review collected by and hosted on G2.com.

I can’t customize my customers’ invoices with my logo and business information. Review collected by and hosted on G2.com.

I love that Boomerangme is very easy to use, which is a great advantage. It is also very versatile and can be applied in hundreds of industries, which I find very useful. Moreover, the team is really very responsive, which is reassuring and pleasant when I need assistance. Review collected by and hosted on G2.com.

I will improve freedom: agencies are limited in the conditions they can add to their offers. Some conditions are impossible to change: for example, the trial period which lasts 14 days. Just offer more freedom to agencies in constructing their offers. Review collected by and hosted on G2.com.

Boomerangme is great. Thanks to it, we have a white label solution that allows us to resell the solution as we wish. Review collected by and hosted on G2.com.

I find it lacks cards for events, concerts, etc., for example. Review collected by and hosted on G2.com.

What I like best about Boomerangme is how easy it is to create and manage digital loyalty programs without needing advanced technical skills. The platform is intuitive, customizable, and works perfectly with Apple Wallet and Google Wallet, making customer retention much more effective for businesses.

I also appreciate the automation features, push notifications, and the ability to help businesses increase repeat customers while delivering a modern customer experience. The support team and continuous updates make the platform even more valuable for agencies and entrepreneurs looking to scale recurring revenue. Review collected by and hosted on G2.com.

At the moment, I honestly don’t have any major dislikes about Boomerangme The platform has been reliable, easy to use, and continuously improving with new features and updates. Review collected by and hosted on G2.com.

I love the ease of implementation and integration with Apple Wallet and Google Wallet that Boomerangme offers. In minutes, we can have a loyalty card up and running and in the hands of the end customer. Push notifications are the most powerful differentiator for our clients. The initial setup was very simple; in less than an hour we had the first card configured and ready to share with customers. The learning curve is minimal and the support from the Boomerangme team was quick and helpful during the initial process. Review collected by and hosted on G2.com.

The administration panel may feel somewhat limited in advanced visual customization options. It would also be useful to have more detailed reports and analytics to show retention metrics to our clients in a more visual and automated way. Review collected by and hosted on G2.com.

The platform gives me the ability to create a service that allows my restaurants to communicate with their customers right on their mobile lock screen. Review collected by and hosted on G2.com.

The platform is extensive so the learning curve is quite steep. Although their AI is helping. Review collected by and hosted on G2.com.