# Cello Reviews **Vendor:** Cello **Category:** [Customer Advocacy Software](https://www.g2.com/categories/customer-advocacy) **Average Rating:** 4.9/5.0 **Total Reviews:** 32 ## About Cello Cello is the only all-in-one referral platform that lets you launch a partner & user referral program on autopilot. Industry leaders like Typeform and Fellow rely on Cello's platform to accelerate their flywheel. Drive word-of-mouth growth with the power of personal incentives: - Seamlessly integrated: Blends naturally with your tool for effortless sharing. - Personal automated rewards: Set up flexible personal monetary incentives with fully automated attribution. - Continuous engagement: Keep referrals active with notifications. - Automated setup: Easy to set up within hours and natively integrated with your tools - Real-time tracking: Track your performance in real-time, making attribution and proving ROI a breeze - AI-Based improvements: Enhance your program with Cello insights and recommendations. - Full tax and legal compliance: No worries about tax reporting with personal rewards. - Success-based: Test your channel in hours and pay only for success! ## Cello Reviews ### 1. Accelerating Growth with this swift and impactful referral marketing solution **Rating:** 4.5/5.0 stars **Reviewed by:** Amon M. | Mid-Market (51-1000 emp.) **Reviewed Date:** April 22, 2024 **What do you like best about Cello?** As a head of marketing, finding efficient tools that streamline our operations and enhance our marketing strategies is crucial. Cello has been significantly reducing customer acquisition costs through its referral platform. The implementation was fast, and the platform required almost zero maintenance, allowing us to focus more on strategy and less on technical details. Cello's platform has substantially impacted our marketing efforts. It has made our referral process more effective, turning our users into a robust growth channel. Moreover, Cello's support has been nothing short of human and caring. They are continuously helping us optimize our referral programs and improve performance metrics. **What do you dislike about Cello?** While Cello’s dashboards could use some enhancements for an even smoother user experience, e.g. by allowing customer filters and more customisation, based on our interaction of far, I am confident that their dedicated team will address these improvements. **What problems is Cello solving and how is that benefiting you?** I want to be setting up and running a referral program on autopilot. ### 2. Cello is an amazing word-of-mouth tool tailor-made for SaaS companies. **Rating:** 5.0/5.0 stars **Reviewed by:** Christoph T. | VP Sales & Partnerships, Mid-Market (51-1000 emp.) **Reviewed Date:** May 23, 2024 **What do you like best about Cello?** We and our users absolutely love how simple and easy it is to use Cello. All they have to do is hop into their Shore account, grab the referral widget, and share the link with their colleagues on social media or mobile platforms. The rewards just flow smoothly afterward. It's really a breeze for everyone involved, making it super user-friendly. **What do you dislike about Cello?** Adding more ways to cash out would be super helpful. Offering users more rewards to choose from would make the program even cooler. **What problems is Cello solving and how is that benefiting you?** With the current macroeconomic landscape, it's crucial for us to maximize our capital efficiency while still ensuring strong growth. In this regard, Cello will undoubtedly be invaluable in helping us tackle these tough situations. ### 3. Great Affiliate Tool **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Small-Business (50 or fewer emp.) **Reviewed Date:** April 16, 2024 **What do you like best about Cello?** Easy to use and intuitive plattfrom, customer support is excellent, fast and reliable. I cannot say anything about the "easy of implementation" as I am on the business side, but what I heard from the tech team, it seamed very smooth and straight forward. PLUS Side: Added service for Partners/Affiliates due to monitoring and dashboard capabilities. **What do you dislike about Cello?** SSO sometimes seams buggy as clients struggle signing in with it, however the team is always fast in providing alternatives. Invoicing: It is only possible to receive an invoice a day, not collected invoice for the whole month. This makes life though for finance departments, but I was assured, that the team is updateding this right now. **What problems is Cello solving and how is that benefiting you?** Automatic invoicing of partners, easy tracking of partner activities, Customer engagement tool, automatic promotion due to WOM ### 4. Easy to implement, big impact **Rating:** 5.0/5.0 stars **Reviewed by:** Jannik A. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 17, 2024 **What do you like best about Cello?** super fast implementation and not a lot of development resources needed. Easy to handle interface. Product just WORKS and helps us grow our business organically. We now roll out the second big function (affiliate) with them. **What do you dislike about Cello?** Nothing. We collaborate great and provide feedback to shape potential new functionalities. hats off. **What problems is Cello solving and how is that benefiting you?** We could easily implement the widget in our software and cello even takes away all the payment hassle and headaches about accounting and taxes afterwards. Love it. ### 5. Your Hassle-Free Referral-as-a-Service Solution **Rating:** 5.0/5.0 stars **Reviewed by:** Carolin B. | Mid-Market (51-1000 emp.) **Reviewed Date:** February 18, 2024 **What do you like best about Cello?** Cello's onboarding process and support is top-notch. They are highly responsive, professional, and innovative, and truly partner with their clients. Their success-based pricing model has allowed us to scale our referral program while maintaining efficient metrics, which has been a major benefit to our business. We appreciate their commitment to our success and the high level of service they provide. **What do you dislike about Cello?** While Cello currently only allows for private payouts as a reward option, we would love to see additional reward choices such as donations or in-product discounts in the future. These options would provide added flexibility and allow us to tailor our referral program to the needs and preferences of our users. **What problems is Cello solving and how is that benefiting you?** In the current landscape, paid advertising costs are skyrocketing, and we were in need of more cost-effective growth channels. Cello's offering has been the perfect solution for us. Their referral platform has allowed us to tap into a new channel for growth, and we've been thrilled with the results. ### 6. Great team with a simple to use product **Rating:** 4.5/5.0 stars **Reviewed by:** Nick T. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 17, 2024 **What do you like best about Cello?** It provides a simple solution for exactly what we need. The team are also very responsive to new feature requests **What do you dislike about Cello?** Because it is relatively new some of the behind the scenes processes are still manual vs all automated in the software itself **What problems is Cello solving and how is that benefiting you?** For an automated referral programme for all our users within our product and a more tailored partnership/referral programme that we run out of product ### 7. Easy to use (and set up) referral system **Rating:** 5.0/5.0 stars **Reviewed by:** Marianne v. | Head of Host Relations Operations, Mid-Market (51-1000 emp.) **Reviewed Date:** May 29, 2024 **What do you like best about Cello?** I like how simple and easy it is to use Cello. The system helps our users to share their love for Smoobu in a way that will also reward them :) **What do you dislike about Cello?** None I can mention so far. I appreciate that they keep asking for feedback, though **What problems is Cello solving and how is that benefiting you?** Referral and affiliate program ### 8. Happy customer for almost two years **Rating:** 5.0/5.0 stars **Reviewed by:** Florian W. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 10, 2024 **What do you like best about Cello?** They really listen to their clients feedback and requests and are quick to implement improvements. **What do you dislike about Cello?** Still early stage and some QoL features missing, but I'm confident they wil get there **What problems is Cello solving and how is that benefiting you?** Automate the complete backoffice for referrals. ### 9. Low CAC acquisition booster for us. **Rating:** 5.0/5.0 stars **Reviewed by:** Benedikt B. | COO & Managing Director, Mid-Market (51-1000 emp.) **Reviewed Date:** April 17, 2024 **What do you like best about Cello?** It has a positive impact on our revenue pipeline and is easy to implement and use. **What do you dislike about Cello?** Nothing so far. Is still a little light on features but that will come over time. **What problems is Cello solving and how is that benefiting you?** Frictionless referral incentivization of our indirect channels. ### 10. An exceptional tool for measuring the impact of word-of-mouth **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** December 18, 2022 **What do you like best about Cello?** Having multiple integration options with Cello is fantastic. We chose to position Cello in our menu, aligning it perfectly with our UI. Plus, the best part is that you only pay when the referral program delivers the desired results! **What do you dislike about Cello?** Tracking and attribution for sales-led campaigns can be tricky, but Cello is on the right track with its current model. Excited to see even more features designed to empower sales teams, like including them directly in the workflow. **What problems is Cello solving and how is that benefiting you?** Finally, we were able to amplify our existing word-of-mouth notion to an extent that provides is now a significant contribution to our revenue mixWhile word-of-mouth is prevalent in the construction industry, we have struggled to measure it accurately due to its complexity. However, with Cello, we have found a simple and user-friendly solution that allows us to track word-of-mouth effectively and with greater accuracy. ### 11. Simple, easy and clear to use referral tool **Rating:** 4.5/5.0 stars **Reviewed by:** Will A. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 22, 2024 **What do you like best about Cello?** It was quick to setup, it looks great within the platform and it's easy for our users to use. **What do you dislike about Cello?** There could be a little more customisability with what we could do within the product to encourage more referrals (i.e. customising landing pages or emails) **What problems is Cello solving and how is that benefiting you?** Cello helps us manage and run a referral and affiliate programme. ### 12. Best referral tool on the market! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** April 16, 2024 **What do you like best about Cello?** - The UI and UX are top-notch. - The product contains all core features necessary for a successful program. - The cello team are efficient and customer-centric implementation partners. - The product is impact-oriented. We can cleanly track our referral funnel/results, and the tool provides active, tailored suggestions for how to improve our results. **What do you dislike about Cello?** There are a couple of small design elements we would like more customisation over, but these are minor. Overall, the tool contains all the features we could ask for. **What problems is Cello solving and how is that benefiting you?** - Simple and clear entry points for customers to discover how to refer my product - Smooth, fully-managed rewards payout flow - Pre-built funnel analytics ### 13. Word-of-mouth at scale **Rating:** 5.0/5.0 stars **Reviewed by:** Magnus B. | Small-Business (50 or fewer emp.) **Reviewed Date:** August 04, 2023 **What do you like best about Cello?** We now have an easier way to track referrals, which used to be a tedious and manual process. Setting it up is simple, and we only start paying for Cello when we generate a decent amount of referrals. What we particularly like is their latest feature: the ability to set up multiple campaigns and behavior-based triggers. This really helps us leverage referrals through our power users. **What do you dislike about Cello?** We look forward to Cello supporting more payout options, including those for Asian customers. In-product rewards are also a good alternative. **What problems is Cello solving and how is that benefiting you?** Our user base is growing quickly and we were looking for a word-of-mouth (WoM) tool to amplify this growth. Blockchain technologies are built on trust, and so is the peer-to-peer (p2p) widget from Cello. It makes WoM more visible and accessible. ### 14. Elevating MeetGeek's Referral Marketing Efforts! **Rating:** 4.5/5.0 stars **Reviewed by:** Darya N. | Small-Business (50 or fewer emp.) **Reviewed Date:** August 08, 2023 **What do you like best about Cello?** The onboarding process was simple, we quickly customized the branding to match ours, and the platform has an intuitive interface that makes it easy to navigate. **What do you dislike about Cello?** I think it would be nice if we could offer different types of rewards and not just money via PayPal/Venmo. **What problems is Cello solving and how is that benefiting you?** Before using Cello, managing our referral program was a tedious and manual process. The lack of automation meant I had to handle everything manually, which was time-consuming and prone to errors. Cello solved this problem effortlessly, streamlining the entire referral process and allowing me to focus on other essential aspects of my marketing strategy. ### 15. Cello puts your word-of-moth growth on auto-pilot **Rating:** 5.0/5.0 stars **Reviewed by:** Florian T. | Small-Business (50 or fewer emp.) **Reviewed Date:** November 15, 2023 **What do you like best about Cello?** Cello was simple to implement and we're ready to go live within 48 hours. In combination with the fast development pace on Cello side and uncomplicated updates we're able to constantly improve our referral system. I really enjoy the pro-active communication with the Cello team! **What do you dislike about Cello?** The only feature I'm missing right now is to define individual percentages per user. **What problems is Cello solving and how is that benefiting you?** Cello replaces our in-hose referral system with manual payouts and simplifies tax, accounting and reporting challenges. ### 16. Cello understands the challenges of B2B SaaS growth teams **Rating:** 5.0/5.0 stars **Reviewed by:** Karoline B. | Member of the Central Advisory Board, Mid-Market (51-1000 emp.) **Reviewed Date:** February 26, 2023 **What do you like best about Cello?** I had the chance to test Cello.so and liked it a lot. The intelligent recurring reward model that engages users every month is effective and the ease of being paid via PayPal or Venmo is a real bonus. The team behind Cello has done a fantastic job in creating the first component of a user-led growth platform that is both intuitive and user-friendly. I highly recommend it to everyone who is looking for a reliable platform for tracking referrals and rewards. **What do you dislike about Cello?** Unfortunately, mobile support is still not available. However, it would be beneficial to reach a larger target audience. But I understood that the Cello-Team already works on a mobile API. **What problems is Cello solving and how is that benefiting you?** Engaging users to drive product growth is of high value for firms. However, many firms still face difficulties in establishing a scalable and reliable referral program. Cello's solution might be the solution which they need to attain user-driven growth in any B2B organization. ### 17. End User-referrals for the construction industry made simple **Rating:** 4.5/5.0 stars **Reviewed by:** Philipp L. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 17, 2023 **What do you like best about Cello?** The Cello widget and the whole referral flow are kept super simple and streamlined. This is especially important for our users. The integration process was also very easy and the support from the Cello team, especially Tobi and Marius, was great. **What do you dislike about Cello?** Only payment method is Paypal which is great for end users, but cannot be used for other b2b partner programs that we have.Should be coming soon though and it's not too complicated to set-up a PayPal account either **What problems is Cello solving and how is that benefiting you?** Procuring and deploying software for people working in a more legacy industry like construction is a challenge. 1o1's recommendations show how to leverage existing communities and trusted relationships to facilitate these purchasing decisions and take the fear out of buying software solutions for buyers. For us, this is a scalable and effective way to spread the word about our product. ### 18. Cello helps us activate our large user-base **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** April 17, 2023 **What do you like best about Cello?** We particularly liked the flexible integration and customization options. With both in-menu and floating action button options, you can decide where you want to locate Cello in your tool. You can also choose between modal or a standard icon pop-up. Additionally, the support from the dev and product team is top-notch. Any questions or issues are handled swiftly and efficiently, and the Generic Event API works flawlessly for our report automation. **What do you dislike about Cello?** Since we are using the Generic Event API, we are looking forward for idemoptence support for API calls. **What problems is Cello solving and how is that benefiting you?** Word-of-mouth is strong in the field of sports clubs. For the first time, we can take advantage of the large user base we have and spread the word. Key priority for us: our users need to have a straightforward experience, it should be self-explanatory. Cello has achieved that. ### 19. Game-changer for driving user-led growth **Rating:** 5.0/5.0 stars **Reviewed by:** Franz B. | Senior Manager Electrified Powertrain, Mid-Market (51-1000 emp.) **Reviewed Date:** February 24, 2023 **What do you like best about Cello?** Cello can become a game-changer for businesses. The software is incredibly user-friendly and easy to use, and I have found it to be an invaluable asset in tracking referrals and rewards. The guys at Cello have done an amazing job in getting the software up and running in such a short period of time, and I am looking forward to seeing what they have in store for the future. **What do you dislike about Cello?** I understand the need to prioritize judiciously in an early-stage. I eagerly await the admin portal's ability to manage multiple campaigns and conduct A/B testing. **What problems is Cello solving and how is that benefiting you?** Cello creates the platform and infrastructure to make P2P referrals accessible at scale. Finally, companies can make the “dark-funnel” word-of-mouth visible and reap the benefits of their users. ### 20. B2B growth experts to get the most of your user base **Rating:** 5.0/5.0 stars **Reviewed by:** Stephanie N. | Marketing Lead, Small-Business (50 or fewer emp.) **Reviewed Date:** May 02, 2023 **What do you like best about Cello?** I've tested cello. It's not only very easy to use, but you feel like when working with Cello, you're dealing with real B2B growth experts. From the smart recurring rewards system to incentivize individuals to their G2M strategy and continuous experiments to get the most of your referral program. **What do you dislike about Cello?** It's not fully self-serve yet, which requires some developer cap (1-2 days), so we postponed the integration to next quarter **What problems is Cello solving and how is that benefiting you?** I've tested a few referral programs, but nothing is as easy to use as Cello. Even if you're dealing with larger companies, you need a partner that's fully compliant. Cello takes data privacy and compliance with GDPR very seriously and even informs its users how to handle revenue generated through referrals. ### 21. Powerful word-of-mouth tool for SaaS companies + customer-centric team & proactive support **Rating:** 5.0/5.0 stars **Reviewed by:** Aaro I. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 08, 2023 **What do you like best about Cello?** We loved how straightforward it was to implement and use Cello. For our users, all they have to do is open the referral widget from our web app, and share the link through social media or with their colleagues. From there, the rewards follow. Very simple to use for all parties involved. **What do you dislike about Cello?** It would be great if the payout options could be diversified. Having more choices for rewards would make the programme even more appealing to our users. **What problems is Cello solving and how is that benefiting you?** We were looking to diversify our acquisition channels and were looking for a tool to unleash the word-of-mouth potential of our product. Cello was a great partner in enabling this. ### 22. Cello raises the bar for making word-of-mouth accessible **Rating:** 5.0/5.0 stars **Reviewed by:** Julius G. | Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** February 06, 2023 **What do you like best about Cello?** The setup is quick and easy, and the interface looks like a white-label product. The team really put focuses on the simplicity of the product, as the users do not need to create a Cello account to send out referrals and they can always see what's happening. An overall great user experience - easy to be integrated for the customer and very intuitive to be used for the users. **What do you dislike about Cello?** Reporting rewards still requires some manual work, depending on the CRM and payment gateway in use. However, they recently released a Stripe Webhook and are developing more APIs to automate the process. **What problems is Cello solving and how is that benefiting you?** Overall, Cello saves a lot of time, makes word-of-mouth accessible, and leads to a new cost-efficient growth channel. We tried out other providers and invested in product and core growth loops (PLG) and self-engineered acquisition loops before, but Cello really raises the bar and has the potential to define a new sales category: User-Led Growth. ### 23. Best in class tool to understand and grow word of mouth **Rating:** 5.0/5.0 stars **Reviewed by:** Camille Z. | Venture Capital, Small-Business (50 or fewer emp.) **Reviewed Date:** January 03, 2023 **What do you like best about Cello?** Celoo is super reliable, intuitive and well-designed, which is much appreciated when talking about a tool that will sit in your own product. Quite a different experience from other tools we've tried for referral programmes, hence it seems that the team is on to building a new category of viral growth tooling. Extremely good onboarding experience and customer success. Serious stuff. **What do you dislike about Cello?** Still some integrations missing in order to make the onboarding totally frictionless, but hopefully these are coming soon! **What problems is Cello solving and how is that benefiting you?** Working with several startups, most of them used to not understand well their word of mouth dynamics, which made it harder to optimise them. Cello allowed us to be more intelligent about it and reward user champions. On average, CAC diminished across the various startups after Cello's implementation, which was one of our other main goals. ### 24. Want a powerful referral programme implemented fast? Stop scrolling and get Cello **Rating:** 5.0/5.0 stars **Reviewed by:** Raphael A. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 27, 2023 **What do you like best about Cello?** Super fast and easy it is to set it up. Really straight forward to access data and insights, and implement changes to improve the metrics. Also super helpful, kind and experienced team. A real joy to work with them. **What do you dislike about Cello?** It's still early-stage, so it's normal that some features are not yet build out. But the MVP is already super, super powerful and cover 99% of what we want to achieve. **What problems is Cello solving and how is that benefiting you?** 1. Reward our customers for their word of mouth 2. Usually referral programs are super tough to set up and very expensive. Cello makes it a breeze. ### 25. A great source of leads for established digital products **Rating:** 5.0/5.0 stars **Reviewed by:** Matt W. | Co-Founder, Mid-Market (51-1000 emp.) **Reviewed Date:** February 27, 2023 **What do you like best about Cello?** It's a great (additional) source of sales/marketing drivers. Help us to generate additional business from users who like our product (advocats). If you are thinking this year what to add to help you out with getting extra leads - this is a no-brainer. Easy to implement into your existing product + can get you really big clients on board. **What do you dislike about Cello?** Maybe mobile app? Or more analytics? Not sure - It's good, but I believe in future will be even better :). **What problems is Cello solving and how is that benefiting you?** Getting more leads. Generating extra sales without additional work. ### 26. User Referrals out-of-the-box **Rating:** 5.0/5.0 stars **Reviewed by:** Sebastian S. | Chief Of Staff, Small-Business (50 or fewer emp.) **Reviewed Date:** December 24, 2022 **What do you like best about Cello?** Probably like all startups, we were always limited in dev resources so we were postponing user-referrals from quarter to quarter although we knew it could have a significant impact on our topline. Cello comes out of the box and just takes a couple of hours to get started. **What do you dislike about Cello?** More reward payout options to test with would be nice. **What problems is Cello solving and how is that benefiting you?** The current macro environment is sandwiching us. We have to be more capital efficient but at the same time, we have to show strong growth. Cello is one puzzle piece for us to tackle this challenge and as there is not Payback period it was a no brainer for us. ### 27. Best word-of-mouth tool for fast-growing tech companies **Rating:** 5.0/5.0 stars **Reviewed by:** Marek D. | Marketing Director, Small-Business (50 or fewer emp.) **Reviewed Date:** December 19, 2022 **What do you like best about Cello?** You feel that Cello is a team of strong professionals with great experience in growth. In the first call, they integrated the referral widget in our tool and it simply looked great. The onboarding process was super smooth, with great support from the CS and product team. The dev documentation was also very sophisticated **What do you dislike about Cello?** Some manual effort included providing payment reports to Cello where they don't have a native payment integration yet. But I know they're working on it, so looking forward to it! **What problems is Cello solving and how is that benefiting you?** Finally, a tool provider that covers all challenges of integrating a referral program in B2B. Easy integration, great UX, easy payouts, and handling of all tax requirements. ### 28. Word of mouth on autopilot! **Rating:** 5.0/5.0 stars **Reviewed by:** David M. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 16, 2023 **What do you like best about Cello?** It's amazing how much time you can actually save by integrating cello for referrals instead of building this functionality internally + you get a great UX on top **What do you dislike about Cello?** I honestly can't think of a reason why a company would choose to build this themselves instead of using channel **What problems is Cello solving and how is that benefiting you?** It is great to unlock a new customer acquisition channel with great economics. Peer-to-peer referrals also create a social proof, trust for users and loyalty for the referrer ### 29. We're turning word-of-mouth into an actual growth channel **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Accounting | Mid-Market (51-1000 emp.) **Reviewed Date:** March 29, 2023 **What do you like best about Cello?** The core features of Cello are deeply integrated into ours, this makes its capabilities appear to be a natural extension of our product. We're already seeing how it could lead to more sustainable growth by ensuring that, early on, the LTV of a customer exceeds the cost to acquire them. **What do you dislike about Cello?** It can be challenging to customise or modify the widget. **What problems is Cello solving and how is that benefiting you?** Lowering our CAC has allowed us to efficiently and effectively bring on new customers without having to spend a lot of resources. We can, therefore, reinvest them into other areas of the business. ### 30. Referral as a service. Cello handles all the billing and operations hassle. **Rating:** 5.0/5.0 stars **Reviewed by:** Maria W. | Co-founder & CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** January 03, 2023 **What do you like best about Cello?** The onboarding process and support from Cello is excellent. Very responsive, very professional and very innovative. You really partner-up with Cello. Their success-based pricing enables us to both scale our program and maintain desirable efficiency metrics. **What do you dislike about Cello?** Currently you can only reward users via private payouts. Would be great to have other reward options such as donations, in-product discounts. **What problems is Cello solving and how is that benefiting you?** Cello really helps B2B SaaS companies adding a LTV/CAC positive growth channel and solves the big issue of skyrocketing ad costs. ### 31. Cello integrates within hours, very intuitive **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** December 16, 2022 **What do you like best about Cello?** Cello really feels like a natural extension of the core product experience. Exactly what we were looking for. Our users especially love the mobile sharing via QR code to send it to their friends via Slack or WhatsApp. **What do you dislike about Cello?** There is still some manual work to do in providing monthly reports about new referee sign-ups to Cello, but they are working on automation. The benefits outweigh the efforts already now **What problems is Cello solving and how is that benefiting you?** Saving a lot of time. We tried out other tools and invested ourselves in product and core growth loops (PLG), self-engineered acquisition loops before, but Cello really raises the bar in user-led growth ### 32. Superb execution of the team **Rating:** 4.5/5.0 stars **Reviewed by:** Jens L. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 06, 2023 **What do you like best about Cello?** Very clear product vision. Extremely focussed on customer needs. Team very responsive to requests and feedback from customers. **What do you dislike about Cello?** Product is live with up to 100 customers, hard to gain access. **What problems is Cello solving and how is that benefiting you?** It is driving new customers at an acceptable cost. - [View Cello pricing details and edition comparison](https://www.g2.com/products/cello/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-16+16%3A37%3A18+-0500&secure%5Bsession_id%5D=abf3144b-a83e-40c3-a65f-3c815ec3e02b&secure%5Btoken%5D=f3cfc8da4b3ea2ae0f20b2724ed22c0fac068403d60b2d06a2cb7f40fc1ade16&format=llm_user) ## Cello Features **Loyalty Experience** - Loyalty Engine - Rewards - Membership - Personalization - Gamification - Loyalty Cards **Agentic AI - Customer Advocacy** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance **Discovery** - Referral Program - Incentives **Loyalty Platform** - Communication Tools - Customer Relationship Management (CRM) - Loyalty Analytics - Localization - Integrations **Insight** - Monitoring - Adoption Insight - Engagement Analysis **Agentic AI - Loyalty Management** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance **Mobile** - Mobile Optimization **Platform** - Multichannel Sharing - Forum - Integration - Content Distribution ## Top Cello Alternatives - [impact.com](https://www.g2.com/products/impact-com/reviews) - 4.4/5.0 (2,168 reviews) - [Birdeye](https://www.g2.com/products/birdeye/reviews) - 4.7/5.0 (3,930 reviews) - [Xoxoday](https://www.g2.com/products/xoxoday-xoxoday/reviews) - 4.6/5.0 (1,528 reviews)