--- title: TrueLoyal Reviews meta_title: 'TrueLoyal Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 160 reviews by the users' company size, role or industry to find out how TrueLoyal works for a business like yours. aggregate_rating: rating_value: 4.6 review_count: 160 scale: '5' date_modified: '2026-11-11' parent_category: name: Demand Generation url: https://www.g2.com/categories/demand-generation ---

TrueLoyal Pros and Cons: Top 5 Advantages and Disadvantages

Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users appreciate the easy-to-use platform of TrueLoyal, facilitating a smooth onboarding and customer engagement experience. (9 mentions)
Users value the excellent customer support from TrueLoyal, ensuring quick responses and seamless onboarding experiences. (6 mentions)
Users love the rewards program of TrueLoyal, enjoying benefits based on their loyalty and boosting revenue opportunities. (6 mentions)
Users love the rewards based on loyalty that enhance engagement and provide tailored benefits for a friendly experience. (4 mentions)
Users find the setup ease of TrueLoyal impressive, appreciating the smooth onboarding and straightforward processes. (4 mentions)
Users experience some bug issues with TrueLoyal, but they don't significantly impact overall performance or functionality. (2 mentions)
Users face integration issues with TrueLoyal, particularly with third-party platforms like Facebook and YouTube. (2 mentions)
Users are frustrated with the limited customization options of TrueLoyal, hindering their ability to tailor the experience. (2 mentions)
Users face challenges with lack of integrations, making it difficult to connect TrueLoyal with other platforms effectively. (2 mentions)
Users find the limited customization options frustrating, wishing for more flexibility in personalizing their experience. (2 mentions)

5 Pros or Advantages of TrueLoyal

5 Cons or Disadvantages of TrueLoyal

TrueLoyal Reviews (160)

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Reviews

TrueLoyal Reviews (160)

View 1 Video Reviews
4.6
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Jenny T.
JT
Jenny T.
Senior Marketing Manager/Director of Marketing
Mid-Market (51-1000 emp.)
"Extremely Helpful Team and a Breeze to Implement"
4.5/5
What do you like best about TrueLoyal?

They have been extremely helpful along the entire process. Sometimes after the initial salesperson leaves the chat, things go downhill. That has not been my experience at all. They want your program to be successful and have helped out to integrate the program everywhere possible and to make it as easy to use as possible. Implementation has been a breeze and I can't wait to see what this does for our company. Review collected by and hosted on G2.com.

What do you dislike about TrueLoyal?

You need some tech experience to implement, but we do have someone that can do that for us. If you don't have someone, it might be a little more difficult. Not sure how much they would assist you on that side of things. Review collected by and hosted on G2.com.

Abdullah A.
AA
Abdullah A.
Small-Business (50 or fewer emp.)
"Effective Loyalty Solution with Minor Integration Glitches"
4/5
What do you like best about TrueLoyal?

I really like how trueLoyal solved the integration issue with our POS systems, allowing our customers to redeem their points both in our online and offline stores. I also appreciate the birthday points feature, as well as all the features that make our customers feel remembered and valued. The initial setup was good. Review collected by and hosted on G2.com.

What do you dislike about TrueLoyal?

The issue is with customers who log in to our online store using their Apple ID. The platform doesn't recognize them, so they don't receive points after making a purchase. There should be an improvement so the platform can add points to users who use Apple ID, by crediting the points after the user provides us with their email. Review collected by and hosted on G2.com.

Verified User in Package/Freight Delivery
AP
Verified User in Package/Freight Delivery
Small-Business (50 or fewer emp.)
"Easy to Use with Fast, Helpful Support"
5/5
What do you like best about TrueLoyal?

I like that I can contact someone right away whenever I have an issue, and that the platform is easy to use. Review collected by and hosted on G2.com.

What do you dislike about TrueLoyal?

There aren’t enough options to filter or customize what I’m seeing. For example, it would be helpful if I could sort customers based on their available points, redeemed points, and expired points, as well as see what they redeemed. I’d also like to be able to identify which customers are spending less with us. Review collected by and hosted on G2.com.

Verified User in Building Materials
UB
Verified User in Building Materials
Enterprise (> 1000 emp.)
"TrueLoyal Made UGC Sourcing Faster and More Efficient"
4.5/5
What do you like best about TrueLoyal?

TrueLoyal solved our UGC sourcing issue and has made it much easier for us to capture content from both external and internal parties in a far more efficient way. Review collected by and hosted on G2.com.

What do you dislike about TrueLoyal?

There are some API restrictions that make it less streamlined to interact with content or information from certain platforms. Review collected by and hosted on G2.com.

Megan S.
MS
Megan S.
Manager of Consumer Loyalty and Advertising
Mid-Market (51-1000 emp.)
"TrueLoyal: Easy Onboarding, Great Support, and Competitive Pricing"
5/5
What do you like best about TrueLoyal?

TrueLoyal offers an easy-to-use platform and great customer service, all at a competitive price. They made our onboarding process easy even on a tight schedule. We were able to transition our data without any issues. We have an account lead and frequent touch bases to make sure we are able to set strategy and reach our goals. Review collected by and hosted on G2.com.

What do you dislike about TrueLoyal?

We can create our own custom activities, however the integration with other platforms is difficult, like sharing on Facebook and Pinterest. There is not currently an integration with YouTube. Review collected by and hosted on G2.com.

Verified User in Consumer Goods
UC
Verified User in Consumer Goods
Mid-Market (51-1000 emp.)
"Unparalleled Collaboration and Creative Problem Solving from True Loyal"
5/5
What do you like best about TrueLoyal?

The team performance and collaboration is unparalleled. Unlike other agencies, they are flexible to our needs and very timely with deliverables. The True Loyal team is very active in creative problem solving and ideas to make our unique brand offerings more impactful and deliver higher conversion. Review collected by and hosted on G2.com.

What do you dislike about TrueLoyal?

I would really like to see more data metrics that we can share per influencer social post performance like collective impressions, views, likes and comments as some of our other agencies provide. Review collected by and hosted on G2.com.

PG S.
PS
PG S.
Managing Editor
Mid-Market (51-1000 emp.)
"Simple, Seamless Integration into Existing Platforms"
5/5
What do you like best about TrueLoyal?

Simplicity and ease of integration into existing platforms, like a mobile App Review collected by and hosted on G2.com.

What do you dislike about TrueLoyal?

Some of the reports can be more detailed Review collected by and hosted on G2.com.

Verified User in Retail
AR
Verified User in Retail
Mid-Market (51-1000 emp.)
"Insightful Customer Success, but List-Cleaning Guidance Needs Work"
3/5
What do you like best about TrueLoyal?

Insightful customer success team. Creating ideas to improve customer engagement. Review collected by and hosted on G2.com.

What do you dislike about TrueLoyal?

Cost increases and pricing model is difficult to gauge. Limited guidance on list cleaning old profiles to maintain cost effective program. Review collected by and hosted on G2.com.

BL
Brandon L.
Digital Marketing Manager
Mid-Market (51-1000 emp.)
"Did not generate nearly the amount of promised reviews;"
0/5
What do you like best about TrueLoyal?

Was fairly easy to set up with their team Review collected by and hosted on G2.com.

What do you dislike about TrueLoyal?

We paid for 350 samples to be sent out and only got around 60 reviews. Review collected by and hosted on G2.com.

MK
Michael K.
Director of Business Development
Mid-Market (51-1000 emp.)
"Proactive and responsive"
5/5
What do you like best about TrueLoyal?

The Zinrelo team has been very response and proactive in their service to us. The platform is easy to work with, install and customize Review collected by and hosted on G2.com.

What do you dislike about TrueLoyal?

The limitations we have found come from the integration we have with Zinrelo and NetSuite Review collected by and hosted on G2.com.

Response from Mihir Barve of TrueLoyal

Thank you for the great review Micheal!