What is Fundraising Software?

Fundraising software is vital to nonprofit organizations, as it constitutes a significant percentage of nonprofit revenue. Fundraising software gives nonprofits a single source for relevant fundraising data, allowing them to focus and streamline their efforts. Solutions in this category also promote and manage various methods of fundraising, allowing organizations to launch multi-pronged campaigns. Multi-method fundraising is key to ensuring all possible demographics and methods of communication have been leveraged. Fundraising software is the central operational base for any and all fundraising strategies carried out by a specific organization.

Who Uses Fundraising Software?

Nonprofit organizations use fundraising software to raise money for their specific cause. The money is funneled toward whatever the organization needs help with, be it overhead, event costs, or something else. Within the organization, the employees tasked with fundraising utilize the software most often, though higher-level employees will use the data gathered by the software to formulate strategy and maintain an overview of fundraising operations.

What are the Different Kinds of Fundraising Software?

There are a few major types of fundraising. They differ greatly in the audiences they try to capture and the feature sets they contain. Peer-to-peer fundraising software — Peer-to-peer solutions are the newest craze within the nonprofit space, and there is ample evidence to support the notion that it provides more opportunity for fundraising greater amounts of money. Peer-to-peer is typically included as a feature within a larger fundraising solution, but there are specific peer-to-peer platforms as well. The basic notion of peer-to-peer fundraising software is that it extends the reach of the organization. Instead of the onus being entirely on your organization to produce fundraising results, it turns your donors into advocates. These advocates will then reach out to their network in order to raise money for your organization. Peer-to-peer fundraising platforms often focus on donation events and team-based donation. This configuration allows your advocates to become team leaders and spearhead the charge to organize and get people involved in a given cause. Team members will get their own donation pages, easily created and distributed by team leaders, to promote their own fundraising efforts. The entire goal of peer-to-peer is to extend the network of actively engaged donors, thereby increasing the amount of donations your organization receives. An example in recent years was the ALS Ice Bucket Challenge, which leveraged the power of peer-to-peer fundraising to drive over $100 million in donations in a short period of time. Text-to-give — This type of fundraising software has taken off in the past couple of years. The benefit of these solutions lies in their ease of use and the ease with which donors can give to an organization. Text-to-give solutions leverage phone service providers to facilitate an easy transaction. Nonprofits can implement text-to-give software and utilize it at events to make donation gathering easier on both sides. Auction — Auction fundraising software is a group of fundraising solutions that facilitate the planning and management of fundraising auctions. Auctions are a great channel through which nonprofits generate large amounts of revenue, and auction-specific fundraising software allows nonprofit organizations an easy way to put on auctions more easily. Crowdfunding – Crowdfunding fundraising software refers to applications that allow users to leverage the power of their networks to raise money. These applications provide sharing functions so campaigns can easily be shared among your network and their connections, with the hope that the campaign will pick up enough steam to go viral. Matching gift – Matching gift fundraising software refers to applications that facilitate employer matching of the charitable contributions of employees. These programs are popular ways for companies to engage in philanthropy, support their employees’ out-of-work interests, and check some boxes off on the corporate social responsibility checklist. As a nonprofit, matching gift programs are a fantastic way to leverage corporate desire for philanthropy and to double the donation amount.

Page 4 | Best Fundraising Software: User Reviews from November 2026

Double the Donation

Double the Donation is the leading fundraising software company that helps nonprofits and educational institutions increase revenue from corporate matching gifts, volunteer grants, and payroll giving programs. Its platform, Double the Donation Matching, automates the process of capturing, tracking, and converting workplace giving opportunities into additional contributions for nonprofits and schools. The platform is designed for fundraising, advancement, and marketing teams that want to maximize corporate giving revenue without adding manual workload. By integrating with leading nonprofit CRMs, online donation platforms, peer-to-peer fundraising systems, and volunteer management tools, Double the Donation Matching connects donor and volunteer data with employer giving programs. This automation transforms workplace giving into a predictable, scalable source of funding that compounds the impact of every donation and hour volunteered. Core capabilities include: Automated revenue-generating outreach: Encourages eligible donors and volunteers to complete employer match requests through timely, personalized follow-ups that boost realized giving revenue and donor engagement. Wide-ranging integrations: Works with the fundraising and CRM platforms that account for more than 99 percent of charitable giving, ensuring that nonprofits can embed corporate giving automation directly within their existing systems and workflows. Comprehensive corporate giving database: Maintains detailed information on thousands of companies’ matching gift, volunteer grant, and payroll giving programs, including eligibility requirements, match ratios, deadlines, and submission processes. Revenue tracking and insights: Provides dashboards that measure both potential and realized matching gift revenue, conversion rates, and trends in workplace giving participation. These insights help organizations set goals, forecast corporate giving potential, and evaluate campaign performance. Flexible configuration and branding: Allows nonprofits to create branded search tools, landing pages, and automated communications that align with their organization’s voice while improving the donor and volunteer experience. Double the Donation also supports organizations in engaging their volunteers and staff donors more effectively. Through tools that highlight volunteer grant eligibility and payroll giving opportunities, nonprofits can increase total contributions and strengthen long-term relationships with supporters and corporate partners. The company serves a broad range of organizations, including universities, hospitals, faith-based institutions, museums, and national nonprofits, all seeking to expand fundraising capacity through corporate partnerships. Headquartered in Atlanta, Georgia, Double the Donation partners with thousands of organizations across North America and collaborates with major fundraising technology providers to enhance how nonprofits capture, measure, and grow revenue from workplace giving. Its focus on automation, data accuracy, and seamless integration helps nonprofits of all sizes convert employer-sponsored giving programs into sustainable, mission-driven funding growth.

Average Rating: 4.6/5.0

Total Reviews: 20

How Do G2 Users Rate Double the Donation?

Has the product been a good partner in doing business?: 9.6/10 (Category avg: 8.8/10)
Reporting & Statistics: 9.0/10 (Category avg: 8.3/10)
Automation: 9.2/10 (Category avg: 8.3/10)
Interaction Tracking: 9.3/10 (Category avg: 8.4/10)

Who Is the Company Behind Double the Donation?

Seller: Double the Donation
Year Founded: 2010
HQ Location: Atlanta, US
Twitter: @2xDonations
6,736 Twitter followers
LinkedIn® Page: www.linkedin.com
37 employees on LinkedIn®

Who Uses This Product?

Top Industries: Non-Profit Organization Management
Company Size: 57% Small, 29% Medium

What Do G2 Reviewers Say About Double the Donation?

AI-generated summary from verified user reviews

Pros

Users highlight the helpfulness of the staff at Double the Donation, enhancing their overall experience with excellent support.
Users find the automation capabilities of Double the Donation to be transformative, enhancing donor engagement effortlessly.
Users appreciate the ease of use of Double the Donation, enabling efficient outreach and detailed donor engagement tracking.
Users appreciate the easy setup of Double the Donation, supported by a dedicated onboarding specialist throughout the process.
Users appreciate the detailed engagement tracking that enhances outreach campaigns and evaluates performance effectively.

What Are Recent G2 Reviews of Double the Donation?

"Essential Donor Insights for Matching Gift Eligibility"

Rating: 4.5/5.0 stars

— Matthew H.

Best Fundraising Software - Page 4

How Many Fundraising Software Products Does G2 Track?

Category Stats (Nov 2026)

How Does G2 Rank Fundraising Software Products?

G2 Grid® for Fundraising Software

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