Fluency
Fluency is the Agentic Advertising Operating System built to turn fragmented, manual ad operations into governed, scalable execution. Fluency provides the infrastructure top agencies and brands need to integrate, automate and orchestrate advertising across every channel. This includes centralized connections to major walled gardens including Google, Meta, Microsoft and TikTok— as well as top programmatic platforms like The Trade Desk, DV360, and Basis. Beyond that connectivity, Fluency's agentic automation runs the operational work itself: campaign creation, budget pacing, creative updates, and reporting execute automatically across any volume of accounts, with each client's rules and requirements built into every action. The same governance rules apply to every action, at any scale, whether it’s one campaign or ten thousand. It's why Fluency now powers over $3 billion in annual ad spend, supporting more than 250,000 monthly campaigns across more than 50,000 locations. Core capabilities of Fluency include: Unified Multichannel reporting - consolidate performance data across every channel into a single source of truth, with executive-ready dashboards and automated reports. Scalable Account Management — control thousands of accounts, campaigns, and ads from one command center, with built-in monitoring and alerts for anomalies, CTR drops, and zero-spend campaigns. Automated Budget Management — pace spend, prevent overspend, and reallocate underspend across the portfolio in real time automatically. Agentic Workflow Automation — turn inventory feeds, CRM data, and other business systems into live campaign execution under pre-set governance rules. Integrated AdOps AI — Muse, Fluency's embedded AI suite, generates content, surfaces performance insights, and builds custom reports from inside existing workflows.
Average Rating: 4.3/5.0
Total Reviews: 309
How Do G2 Users Rate Fluency?
- Close Ecosystem API: 6.9/10 (Category avg: 7.9/10)
- Has the product been a good partner in doing business?: 9.0/10 (Category avg: 8.6/10)
- Display Functionality: 7.0/10 (Category avg: 8.5/10)
- Performance and Reliability: 8.3/10 (Category avg: 8.3/10)
Who Is the Company Behind Fluency?
- Seller: Fluency
- Company Website:
- Year Founded: 2017
- HQ Location: Burlington, Vermont
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LinkedIn® Page: www.linkedin.com
142 employees on LinkedIn®
Who Uses This Product?
- Who Uses This: Social Media Analyst, Marketing Manager
- Top Industries: Marketing and Advertising, Automotive
- Company Size: 54% Medium, 24% Small
What Do G2 Reviewers Say About Fluency?
AI-generated summary from verified user reviews
Pros
- Users appreciate the ease of use of Fluency, highlighting its intuitive dashboard and straightforward setup process.
- Users appreciate the efficiency of Fluency, as it saves time and simplifies campaign management significantly.
- Users love the efficient budget management in Fluency, facilitating seamless campaign oversight and effective ad spend control.
- Users love the efficiency of campaign management in Fluency, thanks to centralized tools and real-time insights.
- Users appreciate the time-saving capabilities of Fluency, enabling efficient campaign management and streamlined workflow.
Cons
- Users note a challenging learning curve due to Fluency's complexity and new processes compared to familiar tools.
- Users report several software bugs in Fluency, causing frustration with notifications and unreliable changes being saved.
- Users find the steep learning curve of Fluency overwhelming, suggesting improvements in onboarding and documentation would help.
- Users face navigation issues in Fluency, finding the interface messy and cumbersome for managing campaigns and assets.
- Users often face error issues with Fluency, impacting their experience and increasing workload without adequate support.
What Are Recent G2 Reviews of Fluency?
"Effortless Ad Management with Powerful Automation"
Rating: 5.0/5.0 stars
— Anna D.
"Fluency Makes Budget Tracking and Account Management Easy"
Rating: 4.5/5.0 stars
— Allison R.
