G2

Andy M.

Marketing & Growth Mentor

Mid-Market (51-1000 emp.)

11/16/2021

"Finally an attribution platform that you can use to explain marketing to non-marketers!"

5/5

What do you like best about Dreamdata?

Dreamdata allows us to have a complete overview of the entire customer journey. Such a thorough attribution model enables us to allocate our budget properly and create prediction models based on the number of touchpoints and time to revenue for different customer segments. Additionally, we can prove the ROI of all those support activities that enable conversion but rarely occur as last touch points. The free version is very generous allowing you to already discover what companies visited your site and monitor behavior and engagement. The paid version is the perfect cockpit for attribution, ROAS optimization, and ABM. Use it daily as the main marketing and sales dashboard! Review collected by and hosted on G2.com.

What do you dislike about Dreamdata?

There's obviously some initial setup to go through. And the more accurately you go through this phase the more reliable your results are. It's not a problem explicitly connected to the platform. It's just that to get started you need to centralize all your information, data sources, channels, forms, social media forms, and utms. Dreamdata guides you along the way with direct integrations and step-by-step documentation for all other connections. Review collected by and hosted on G2.com.

What problems is Dreamdata solving and how is that benefiting you?

It's often hard to explain marketing to non-marketers. And subsequently, it's hard to get the buy-in for specific campaigns, justify spending, give kudos to the right people who contributed to creating an opportunity with their hard work. At the same time, it's also hard to verify the efficacy of every campaign and activity, decide on budget allocation, and measure the contribution of different initiatives in terms of pipeline and ARR. Being able to see the entire journey that led a prospect from a potential target to paying customer is an extremely powerful tool. Non marketers often simply look at the last touchpoint for attribution and tend to overestimate the importance of specific channels and question the expenditure model. On the other hand, it's easy to overlook the importance of supporting activities and monitor their role in the conversion journey. When looking at the real picture, you can clearly see what steps led customers to decide. Dreamdata allows marketers to think in multi-touch journeys that involve multiple decision makers. Having the opportunity to visualize such journey, all the touchpoints involved, all the participants in the decision-making process, the time it took for prospects to go through the journey allow us to: a) understand what activities work b) see how we can optimize our budget c) give attribution to all marketing channels based on their role in the customer journey d) clearly show the ROI of marketing initiatives e) be more precise when it comes to projections f) Invest more time in actually executing campaigns rather than trying to understand how we can collect data g) focus our resources on those paths that seem to work for a specific customer segment h) shorten the lead time i) Prioritize leads based on engagement and organic intent j) Optimize campaigns and ROAS Review collected by and hosted on G2.com.