What I like most about Google Analytics is that it helps me understand how users interact with my app. I can easily check traffic, user behavior, and performance trends in one place. It’s especially useful for figuring out what’s working and what needs improvement, rather than just making decisions based on guesswork. Review collected by and hosted on G2.com.

Some reports can be a bit confusing at first, especially when I need to dig into specific data. It also takes time to learn how to set up events and find exactly the metrics I need. Once everything is configured properly, it becomes much easier to use, but I think the interface could be more intuitive for beginners. Review collected by and hosted on G2.com.