Top Free Customer Identity and Access Management (CIAM) Software

Check out our list of free Customer Identity and Access Management (CIAM) Software. Products featured on this list are the ones that offer a free trial version. As with most free versions, there are limitations, typically time or features.

If you'd like to see more products and to evaluate additional feature options, compare all Customer Identity and Access Management (CIAM) Software to ensure you get the right product.

(184)4.3 out of 5
Optimized for quick response
Entry Level Price:$4 /User /Month

OneLogin simplifies identity management with secure, one-click access, for employees, customers and partners, through all device types, to all enterprise cloud and on-premises applications. OneLogin enables IT identity policy enforcement, and instantly disables app access for employees who leave or change roles in real time by removing them from Active Directory. Take control over application access, quickly on- and off-board team members, and provide end users with easy access to all their apps

Joshua R.
JR
I've been using Onelogin for almost a year now and I have never once had a second thought about switching to a different SSO solution. It is... Read review
Jason S.
JS
Onelogin's ability to smoothly deploy apps and troubleshoot issues is a great asset. Read review
(94)4.4 out of 5
Entry Level Price:$5 User/Month

Idaptive Services secures enterprise identities against cyberthreats that target today’s hybrid IT environment of cloud, mobile and on-premises. Idaptive helps protect against the leading point of attack used in data breaches ― compromised credentials — through it’s Next Gen Access, which uniquely unifies single single-on (SSO), adaptive multi-factor authentication (MFA), enterprise mobility management (EMM) and user behavior analytics (UBA) into an integrated solution. Idaptive Services incl

Jacob T.
JT
Works more or less as expected. Had an implementation meeting and got mostly set up Read review
AF
Easy to set up, easy integration with AD, a great user experience. Read review
(134)4.5 out of 5
Optimized for quick response
Entry Level Price:Free -

Auth0 provides a platform to authenticate, authorize, and secure access for applications, devices, and users. Security and application teams rely on Auth0's simplicity, extensibility, and expertise to make identity work for everyone. Safeguarding billions of login transactions each month, Auth0 secures identities so innovators can innovate, and empowers global enterprises to deliver trusted, superior digital experiences to their customers around the world. For more information, visit https://au

AB
How easy to get started, and the customization options. Read review
Akash M.
AM
AWESOME UI graphics uses and really good page formatting Read review
(91)4.4 out of 5
Entry Level Price:$3 Per User Per Month

Ping Identity (NYSE: PING) builds identity security for the global enterprise with an intelligent identity platform that offers comprehensive capabilities including single sign-on (SSO), multi-factor authentication (MFA), directory and more. Ping helps enterprises balance security and user experience for workforce, customer and partner identity types with a variety of cloud deployment options including identity-as-a-service (IDaaS), containerized software and more. Ping has solutions for both IT

JL
The best part of using Ping products is the time to deploy. We were able to download a version of Ping Federate and have it working by EOD. The... Read review
Dan J.
DJ
Support for their products is amazing. Break/fix tickets get the utmost attention with their support team but even when I just needed some guidance... Read review
(12)3.8 out of 5
Entry Level Price:$1.87 / user, per month

IBM Security Verify, formerly Cloud Identity, helps organizations infuse identity as a central pillar of a zero trust strategy to provide both a frictionless and secure experience for every user. Verify delivers a modernized, modular IAM platform that leverages unparalleled context for decisions about who should be able to access what, with AI-powered, risk-based authentication. It takes a highly consumable, API-first approach with a robust, guided developer experience to fit custom needs, while

UE
If I had to say one positive is the price point. It’s cheap because it’s not the best program out there for what you need it to do. Read review
UP
Aside from the inexpensive price point, this product makes identity verification simple and easy to use. Read review
(6)4.5 out of 5

FusionAuth provides enterprise-ready auth, registration, login, MFA, SSO, user management and more. 100% free for unlimited users. Built for developers, it installs in minutes for any size web or mobile application from start-up to unicorn to enterprise. FusionAuth provides secure, single-tenant, on-prem or private cloud identity with social login, custom emails with localization, customizable registration branding, group-based authentication and more. Deploys on macOS, Linux, Windows, and cloud

Fernando Martín B.
FB
The simple way to implement Social Login using different platforms. The fact that it is FREE. A very helpful community helping each other. Active... Read review
Mauro V.
MV
The product is functional, simple to install, well documented, and if something goes wrong the support is excellent. Read review
(4)4.6 out of 5

Boku Authenticate will protect you against account takeovers (ATOs) that target your customer’s phone number by streamlining your methods for verifying mobile number possession. Instead of sending one-time passcodes (OTPs) that can be stolen or forcing users to implement complicated app based solutions, Boku Authenticate will verify mobile number possession directly on the device by using its built-in connectivity to the mobile operators’ wireless network. The solution is both seamless and secur

DA
Easy to integrate, use, very cost-effective Read review
0 ratings
Entry Level Price:€199/mo

Abowire is a Subscription Platform built for European companies from the ground up. Abowire has everything you need to start selling subscriptions right away. From a customizable self-serve checkout with integrated VAT handling, to banking sync for your Enterprise plans. Automate everything, we've got you covered.

0 ratings

Online Identity Verification Platform developed for fast-growing companies. 5 min to integrate, a few secs to verify your users via in depth checks (document authentication, liveness, IP, email, ...). With Mati, comply with local and international KYC / AML regulations, start in a few minutes to decrease fraud on your platform and add a layer of trust to your community. Fast, Secure & Highly Accurate. Unlock The Digital Identities Of Your Users With Artificial Intelligence.

0 ratings

Saviynt provides intelligent identity access management and governance for cloud, hybrid and on-premise IT infrastructures to accelerate enterprise digital transformation. Our platform integrates with leading IaaS, PaaS, and SaaS applications including AWS, Azure, Oracle EBS, SAP HANA, SAP, Office 365, SalesForce, Workday, and many others. Our innovative IGA 2.0 advanced risk analytics platform won the Trust Award and was named an industry leader by Gartner. Identity Governance and Administratio

Top 10 Free Customer Identity and Access Management (CIAM) Software in 2021

  • OneLogin
  • CyberArk Idaptive
  • Auth0
  • Ping Identity
  • IBM Security Verify

Learn More About Customer Identity and Access Management (CIAM) Software

What You Should Know About Customer Identity and Access Management (CIAM) Software

Businesses use customer identity and access management (CIAM) software to create user-friendly, seamless customer experiences when users register for, log in to, and manage their customer profiles on corporate websites, portals, shops, and other consumer-facing accounts. On the back end, CIAM software creates one universal identity of the user, which can be tied to multiple business applications. Having a single, centralized view of the user is critical for creating a seamless end-user experience and properly managing a user’s preferences across all of a company’s customer products. Companies also employ CIAM for security reasons, protecting customer data at rest and in transit. CIAM software is important for B2C companies in particular, with us -cases such as travel loyalty programs, cable company customer accounts, content subscription accounts (including online newspapers, food delivery accounts, and clothing stores), and many more. Although most CIAM software use cases are for business to consumer (B2C) businesses, there are some CIAM use cases for business to business (B2B) companies; for example, businesses that manage internet of things (IoT) device identities may use CIAM software to provide devices with unique identities for security purposes.

Key Benefits of Customer Identity and Access Management (CIAM) Software

  • Improve online customer experiences by creating easy-to-use online registration, login, and account management tools
  • Manage customer identities at scale, into the tens of millions
  • Allow user self-registration and management
  • Authenticate user identities to reduce fraud
  • Manage user consent and privacy to stay compliant with privacy laws
  • Connect with CRM, content management systems (CMS), analytical software, and other tools to personalize customer experiences and/or discover upselling opportunities
  • Provide security function like encryption to secure customer data at rest and in transit

Why Use Customer Identity and Access Management (CIAM) Software?

Great customer experiences lead to happy customers. Companies use CIAM software to provide their customers with simple and secure access to their own accounts, effectively managing the back end of these customer user identities.

The main benefit of using CIAM software is to provide an improved customer experience. Companies can leverage the software to accomplish this through creating a simple self-registration process, providing secure login portals using authentication methods, and facilitating seamless access to multiple products using a singular identity. CIAM software also helps companies adhere to privacy laws such as the California Consumer Privacy Act (CCPA) or the General Data Protection Regulation (GDPR) by tracking and managing a user’s consent and privacy preferences and applying those preferences across all of a user’s accounts globally.

There are four main reasons why companies use CIAM software:

Improved customer experience — Positive customer experiences are critical for companies to gain customers’ trust, brand loyalty, and their repeat business. Part of a B2C company’s digital strategy for consumer-facing accounts is to offer a front-end solution that makes account creation user-friendly, login secure and seamless, and account management easy. On the back end, this means creating a holistic view of the customer under one identity that can be federated across multiple corporate systems to provide a frictionless end-user experience. The CIAM solution should be omnichannel, such as being available on web, mobile apps, and other places customers can interact with the company. With improved customer experiences online, companies can see reductions in phone calls, emails, or in-person visits for account help.

Marketing — Companies can reduce friction and customer abandonment by providing excellent customer experiences online. Part of doing so is providing the right customer, with the right information, at the right time; this kind of experience can be achieved with personalization. With CIAM solutions, companies can bring their siloed customer identity data from across all of their systems into one central place. They can enrich that centralized customer data with outside information and generate a 360-degree view of the user. With this holistic view of the customer, personalization can be better achieved.

Security — Companies use CIAM software to support their security policies, verify users are who they say they are, and secure customer data across its consumer lifecycle. When customers log in to an account, it is important to authenticate their identity. CIAM software offers multiple forms of authentication for security—from basic SMS authentication for low-risk account actions, to biometric authentication for high-risk transactions such as transfering money or making large purchases. Some CIAM providers may offer adaptive, or risk-based multi-factor authentication, which can determine risk based on a number of factors such as IP address, location, and device behavior, and even prompt a user to reauthenticate once a reauthentication policy is triggered.

Privacy — In addition to security, compliance with privacy laws is top of mind for many companies—and it starts with gaining user consent. Using CIAM software, companies can allow users to manage their consent, privacy, and other preferences online. These preferences can then be implemented across all a company’s applications and systems, and be recorded for auditing purposes.

Who Uses Customer Identity and Access Management (CIAM) Software?

Typically B2C companies use CIAM software to manage up to millions of customer identities for their accounts. Some CIAM software providers also offer tools to manage internet of things (IOT) devices as well, allowing the provision of a unique identity to each device that can be used across accounts.

To properly implement, manage, and extract value from a CIAM solution, businesses will likely seek collaboration from teams across the company including: security, operations, marketing, sales, service, and customer support. Users must ensure that the needs of all stakeholders from these groups can be met with the CIAM solution the company ultimately selects.

Customer Identity and Access Management (CIAM) Software Features

The main features of CIAM software include:

Self-registration — Customer account self-registration is crucial to CIAM software. CIAM tools offer workflow functionality to complete the necessary business processes throughout the customer onboarding process.

Authentication methods — Another major feature of CIAM tools is authenticating the user; in other words, ensuring they are who they say they are. Many CIAM tools offer multiple authentication methods, including but not limited to social login, two-factor authentication (2FA), multi-factor authentication (MFA), biometric authentication, and passwordless authentication.

Single sign-on (SSO) — Single sign-on functionality using SAML or OpenID Connect standards provides customers with seamless access to disparate applications by logging in only once.

Multi-channel/omnichannel experience — Part of a business’ ability to provide excellent customer experience is meeting customers where they are, whether that is in a physical store, on the web, or via mobile apps. Having a customer’s identity synchronized across all channels helps a business provide a better experience to that customer.

Privacy and consent management — Managing a customer’s consent and privacy preferences is critical to being compliant with privacy laws such as CCPA, GDPR, and others. Companies can more easily collect and manage a user’s consent preferences using CIAM solutions.

Integrations/APIs — To monetize the information stored in a CIAM software solution, a CIAM must connect to the company’s other software including CRM platforms, marketing automation tools, analytics tools, and others. Many CIAM providers achieve this via API integrations.

Reporting — Reporting functionality is important to understand registration information, security information, and general customer information that can be used for analytics.

Scalability — Today, most solutions can handle identities in the tens of millions. A CIAM software solution should be scalable during periods of high usage or growth.

Standards — Technological standards vary from business to business. CIAM solutions can be built on many, including OpenID, SAML, OAuth, WebAuthn/FIDO2, and so on.

Security — CIAM providers should offer encryption of data at both rest and in transit, and allow levels of control who has access to customer data. Many CIAM solutions have certifications such as ISO 27001, SOC 2, and HIPAA, among others.

Potential Issues with Customer Identity and Access Management (CIAM) Software

Authentication — By themselves, usernames and passwords are generally not considered sufficient means of authenticating a user’s identity. Many CIAM solutions offer more robust authentication methods, including mobile-push on mobile apps or passwordless authentication.

Identity and access management (IAM) — CIAM can often be confused with IAM, but the two solution types are different. IAM software is used for managing employee identities, while CIAM is used for managing customer identities. Furthermore, IAM-related identities are managed by a company’s IT staff, while CIAM-related identities are created and managed by end users such as customers. CIAM software is more robust and offers marketing and privacy-related features that are not native to IAM software.