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Customer Identity and Access Management (CIAM) reviews by real, verified users. Find unbiased ratings on user satisfaction, features, and price based on the most reviews available anywhere.

Best Customer Identity and Access Management (CIAM) Software for Small Businesses

    Products classified in the overall Customer Identity and Access Management (CIAM) category are similar in many regards and help companies of all sizes solve their business problems. However, small business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Small Business Customer Identity and Access Management (CIAM) to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Small Business Customer Identity and Access Management (CIAM) category.

    In addition to qualifying for inclusion in the Customer Identity and Access Management (CIAM) Software category, to qualify for inclusion in the Small Business Customer Identity and Access Management (CIAM) Software category, a product must have at least 10 reviews left by a reviewer from a small business.

    Top 5 Customer Identity and Access Management (CIAM) Software for Small Businesses

    • Auth0
    • Okta
    • Microsoft Azure Active Directory
    • OneLogin
    • RingCaptcha

    Compare Small Business Customer Identity and Access Management (CIAM) Software

    G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.
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    (137)4.5 out of 5
    Optimized for quick response
    Entry Level Price:Free -

    Auth0 provides a platform to authenticate, authorize, and secure access for applications, devices, and users. Security and application teams rely on Auth0's simplicity, extensibility, and expertise to make identity work for everyone. Safeguarding billions of login transactions each month, Auth0 secures identities so innovators can innovate, and empowers global enterprises to deliver trusted, superior digital experiences to their customers around the world. For more information, visit https://au

    (394)4.4 out of 5
    Entry Level Price:$2 / user, per month

    Okta is the foundation for secure connections between people and technology. By harnessing the power of the cloud, Okta allows people to access applications on any device at any time, while still enforcing strong security policies. It integrates directly with an organization’s existing directories and identity systems, as well as 4,000+ applications. Because Okta runs on an integrated platform, organizations can implement the service quickly at large scale and low total cost. Thousands of cust

    Azure Active Directory is a comprehensive identity and access management cloud solution that provides a robust set of capabilities to manage users and groups and help secure access to applications including Microsoft online services like Office 365 and a world of non-Microsoft SaaS applications.

    (191)4.3 out of 5
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    Entry Level Price:$4 /User /Month

    OneLogin simplifies identity management with secure, one-click access, for employees, customers and partners, through all device types, to all enterprise cloud and on-premises applications. OneLogin enables IT identity policy enforcement and instantly disables app access for employees who leave or change roles in real-time by removing them from Active Directory. Take control over application access, quickly on- and off-board team members, and provide end-users with easy access to all their appli

    (43)4.6 out of 5

    RingCaptcha offers phone 2FA, OTP, SMS, voice API to help companies verify, engage, and retain end-users - 'Real Users, Real Contact'. With RingCaptcha, you integrate once with us and gain access to the best routes for sending OTP or SMS notifications reliably through Twilio, MessageBird, Infobip, Nexmo, etc., RingCaptcha builds additional security and reliability layer on top of all global and regional OTP & SMS providers to mitigate against fraud using machine-learning, and reliably send O

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    Check out the G2 Grid® for the top Customer Identity and Access Management (CIAM) Software products. G2 scores products and sellers based on reviews gathered from our user community, as well as data aggregated from online sources and social networks. Together, these scores are mapped on our proprietary G2 Grid®, which you can use to compare products, streamline the buying process, and quickly identify the best products based on the experiences of your peers.
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    Okta
    OneLogin
    Microsoft Azure Active Directory
    Auth0
    RingCaptcha
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    Learn More About Customer Identity and Access Management (CIAM) Software

    What is Customer Identity and Access Management (CIAM) Software?

    Businesses use customer identity and access management (CIAM) software to create user-friendly, seamless customer experiences when users register for, log in to, and manage their customer profiles on corporate websites, portals, shops, and other consumer-facing accounts. On the back end, CIAM software creates one universal identity of the user, which can be tied to multiple business applications. Having a single, centralized view of the user is critical for creating a seamless end-user experience and properly managing a user’s preferences across all of a company’s customer products. Companies also employ CIAM for security reasons, protecting customer data at rest and in transit. CIAM software is important for B2C companies in particular, with us -cases such as travel loyalty programs, cable company customer accounts, content subscription accounts (including online newspapers, food delivery accounts, and clothing stores), and many more. Although most CIAM software use cases are for business to consumer (B2C) businesses, there are some CIAM use cases for business to business (B2B) companies; for example, businesses that manage internet of things (IoT) device identities may use CIAM software to provide devices with unique identities for security purposes.

    Key Benefits of Customer Identity and Access Management (CIAM) Software

    • Improve online customer experiences by creating easy-to-use online registration, login, and account management tools
    • Manage customer identities at scale, into the tens of millions
    • Allow user self-registration and management
    • Authenticate user identities to reduce fraud
    • Manage user consent and privacy to stay compliant with privacy laws
    • Connect with CRM, content management systems (CMS), analytical software, and other tools to personalize customer experiences and/or discover upselling opportunities
    • Provide security function like encryption to secure customer data at rest and in transit

    Why Use Customer Identity and Access Management (CIAM) Software?

    Great customer experiences lead to happy customers. Companies use CIAM software to provide their customers with simple and secure access to their own accounts, effectively managing the back end of these customer user identities.

    The main benefit of using CIAM software is to provide an improved customer experience. Companies can leverage the software to accomplish this through creating a simple self-registration process, providing secure login portals using authentication methods, and facilitating seamless access to multiple products using a singular identity. CIAM software also helps companies adhere to privacy laws such as the California Consumer Privacy Act (CCPA) or the General Data Protection Regulation (GDPR) by tracking and managing a user’s consent and privacy preferences and applying those preferences across all of a user’s accounts globally.

    There are four main reasons why companies use CIAM software:

    Improved customer experience — Positive customer experiences are critical for companies to gain customers’ trust, brand loyalty, and their repeat business. Part of a B2C company’s digital strategy for consumer-facing accounts is to offer a front-end solution that makes account creation user-friendly, login secure and seamless, and account management easy. On the back end, this means creating a holistic view of the customer under one identity that can be federated across multiple corporate systems to provide a frictionless end-user experience. The CIAM solution should be omnichannel, such as being available on web, mobile apps, and other places customers can interact with the company. With improved customer experiences online, companies can see reductions in phone calls, emails, or in-person visits for account help.

    Marketing — Companies can reduce friction and customer abandonment by providing excellent customer experiences online. Part of doing so is providing the right customer, with the right information, at the right time; this kind of experience can be achieved with personalization. With CIAM solutions, companies can bring their siloed customer identity data from across all of their systems into one central place. They can enrich that centralized customer data with outside information and generate a 360-degree view of the user. With this holistic view of the customer, personalization can be better achieved.

    Security — Companies use CIAM software to support their security policies, verify users are who they say they are, and secure customer data across its consumer lifecycle. When customers log in to an account, it is important to authenticate their identity. CIAM software offers multiple forms of authentication for security—from basic SMS authentication for low-risk account actions, to biometric authentication for high-risk transactions such as transfering money or making large purchases. Some CIAM providers may offer adaptive, or risk-based multi-factor authentication, which can determine risk based on a number of factors such as IP address, location, and device behavior, and even prompt a user to reauthenticate once a reauthentication policy is triggered.

    Privacy — In addition to security, compliance with privacy laws is top of mind for many companies—and it starts with gaining user consent. Using CIAM software, companies can allow users to manage their consent, privacy, and other preferences online. These preferences can then be implemented across all a company’s applications and systems, and be recorded for auditing purposes.

    Who Uses Customer Identity and Access Management (CIAM) Software?

    Typically B2C companies use CIAM software to manage up to millions of customer identities for their accounts. Some CIAM software providers also offer tools to manage internet of things (IOT) devices as well, allowing the provision of a unique identity to each device that can be used across accounts.

    To properly implement, manage, and extract value from a CIAM solution, businesses will likely seek collaboration from teams across the company including: security, operations, marketing, sales, service, and customer support. Users must ensure that the needs of all stakeholders from these groups can be met with the CIAM solution the company ultimately selects.

    Customer Identity and Access Management (CIAM) Software Features

    The main features of CIAM software include:

    Self-registration — Customer account self-registration is crucial to CIAM software. CIAM tools offer workflow functionality to complete the necessary business processes throughout the customer onboarding process.

    Authentication methods — Another major feature of CIAM tools is authenticating the user; in other words, ensuring they are who they say they are. Many CIAM tools offer multiple authentication methods, including but not limited to social login, two-factor authentication (2FA), multi-factor authentication (MFA), biometric authentication, and passwordless authentication.

    Single sign-on (SSO) — Single sign-on functionality using SAML or OpenID Connect standards provides customers with seamless access to disparate applications by logging in only once.

    Multi-channel/omnichannel experience — Part of a business’ ability to provide excellent customer experience is meeting customers where they are, whether that is in a physical store, on the web, or via mobile apps. Having a customer’s identity synchronized across all channels helps a business provide a better experience to that customer.

    Privacy and consent management — Managing a customer’s consent and privacy preferences is critical to being compliant with privacy laws such as CCPA, GDPR, and others. Companies can more easily collect and manage a user’s consent preferences using CIAM solutions.

    Integrations/APIs — To monetize the information stored in a CIAM software solution, a CIAM must connect to the company’s other software including CRM platforms, marketing automation tools, analytics tools, and others. Many CIAM providers achieve this via API integrations.

    Reporting — Reporting functionality is important to understand registration information, security information, and general customer information that can be used for analytics.

    Scalability — Today, most solutions can handle identities in the tens of millions. A CIAM software solution should be scalable during periods of high usage or growth.

    Standards — Technological standards vary from business to business. CIAM solutions can be built on many, including OpenID, SAML, OAuth, WebAuthn/FIDO2, and so on.

    Security — CIAM providers should offer encryption of data at both rest and in transit, and allow levels of control who has access to customer data. Many CIAM solutions have certifications such as ISO 27001, SOC 2, and HIPAA, among others.

    Potential Issues with Customer Identity and Access Management (CIAM) Software

    Authentication — By themselves, usernames and passwords are generally not considered sufficient means of authenticating a user’s identity. Many CIAM solutions offer more robust authentication methods, including mobile-push on mobile apps or passwordless authentication.

    Identity and access management (IAM) — CIAM can often be confused with IAM, but the two solution types are different. IAM software is used for managing employee identities, while CIAM is used for managing customer identities. Furthermore, IAM-related identities are managed by a company’s IT staff, while CIAM-related identities are created and managed by end users such as customers. CIAM software is more robust and offers marketing and privacy-related features that are not native to IAM software.

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