Best Customer Identity and Access Management (CIAM) Software with Social login Capabilities

How Many Customer Identity and Access Management (CIAM) Software Products Does G2 Track?

Total Products under this Category: 153

Category Stats (Oct 2026)

  • Average Rating: 4.39/5 (↑0.01 vs Sep 2026) The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: Supabase (+0.17%) - Among all products in this category, Supabase recorded the largest rating increase compared to last month

Last updated: October 05, 2026

How Does G2 Rank Customer Identity and Access Management (CIAM) Software Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 8,900+ Authentic Reviews
  • 153+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Customer Identity and Access Management (CIAM) Software

G2 Grid® for Customer Identity and Access Management (CIAM) Software plotting products by satisfaction and market presence

Highlighted products: Salesforce Platform, Okta, Auth0, IBM Verify CIAM, Supabase, Ping Identity, Amazon Cognito, and Microsoft Entra External ID.

Underlying data: [Grid® JSON](https://www.g2.com/categories/customer-identity-and-access-management-ciam/grids.json?focus%5B%5D=agentforce-360-platform-formerly-salesforce-platform&focus%5B%5D=okta&focus%5B%5D=auth0&focus%5B%5D=ibm-verify-ciam&focus%5B%5D=supabase-supabase&focus%5B%5D=ping-identity&focus%5B%5D=amazon-cognito&focus%5B%5D=microsoft-entra-external-id)

Auth0

Auth0 takes a modern approach to identity, providing secure access to any application, for any user. Safeguarding billions of login transactions each month, Auth0 delivers convenience, privacy, and security so customers can focus on innovation. Auth0 is part of Okta, The World’s Identity Company™. Auth0 lets you quickly integrate authentication and authorization for web, mobile, and legacy applications, with new Fine Grained Authorization (FGA) that goes beyond role-based access control. Authenticate users across all applications with a customized, secure, and standards-based single login. Universal Login connects users to a central authorization server. Credentials aren’t transferred across sources, which boosts security and protects against phishing and credential stuffing attacks. OAuth 2.0 recommends that only external user agents (like the browser) be used by native applications for authentication flows. Auth0’s Universal Login achieves this while also enabling SSO.

Average Rating: 4.3/5.0

Total Reviews: 277

How Do G2 Users Rate Auth0?

  • Has the product been a good partner in doing business?: 8.4/10 (Category avg: 9.2/10)
  • Customer data linking: 8.8/10 (Category avg: 8.8/10)
  • Social login: 9.1/10 (Category avg: 8.6/10)
  • Self-registration and self-service: 9.1/10 (Category avg: 9.1/10)

Who Is the Company Behind Auth0?

  • Seller: Okta
  • Company Website:
  • Year Founded: 2009
  • HQ Location: San Francisco, California
  • Twitter: @okta
    42,953 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    7,840 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Software Engineer, Senior Software Engineer
  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 49% Small, 30% Medium

What Do G2 Reviewers Say About Auth0?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of Auth0, enabling quick implementation of secure authentication without hassle.
  • Users appreciate the robust security features of Auth0, enabling quick implementation of secure authentication effortlessly.
  • Users appreciate the easy and flexible authentication flows of Auth0, which enhance security and streamline implementation.
  • Users value the diverse integrations offered by Auth0, enhancing authentication flexibility and streamlining user management.
  • Users value the easy integrations of Auth0, enabling seamless connections with various authentication methods and applications.
Cons
  • Users find Auth0 expensive, especially for small businesses and accessing advanced customization and security features.
  • Users find the cost prohibitive, particularly for small businesses needing advanced features and customizations.
  • Users find the expensive pricing of Auth0 challenging, especially for small businesses and growing applications.
  • Users find the difficult learning curve challenging, requiring significant technical expertise before using Auth0 effectively.
  • Users find complex configurations challenging, especially beginners, and feel restricted by pricing tiers for advanced features.

What Are Recent G2 Reviews of Auth0?

What Are G2 Users Discussing About Auth0?

Amazon Cognito

Amazon Cognito is a developer-centric service that enables secure customer identity and access management (CIAM) for web and mobile applications. It allows developers to implement user sign-up, sign-in, and access control mechanisms swiftly, scaling to millions of users. Cognito supports authentication through social identity providers like Apple, Facebook, Google, and Amazon, as well as enterprise identity providers via SAML and OIDC. It offers a customizable hosted UI and integrates seamlessly with other AWS services, providing a comprehensive solution for managing user identities and securing application access. Key Features and Functionality: - User Pools: Secure user directories that provide sign-up and sign-in options, supporting multi-factor authentication (MFA) and customizable workflows. - Identity Pools: Grant users temporary access to AWS services based on their identity, facilitating secure resource access. - Federation: Integrate with social and enterprise identity providers, allowing users to authenticate using existing credentials. - Adaptive Authentication: Implement risk-based authentication that evaluates sign-in attempts and prompts for additional verification when necessary. - Compromised Credential Protection: Detect and prevent the use of compromised credentials, enhancing account security. - Customizable User Workflows: Utilize AWS Lambda triggers to tailor authentication and user management processes to specific application needs. Primary Value and Solutions Provided: Amazon Cognito simplifies the implementation of secure and scalable user authentication and authorization in applications, reducing development time and infrastructure management. By supporting various authentication methods and integrating with multiple identity providers, it enhances user experience and broadens access options. Its advanced security features, such as adaptive authentication and compromised credential protection, safeguard user accounts against unauthorized access. Additionally, Cognito's seamless integration with AWS services enables developers to build comprehensive, secure applications without the complexity of managing user identities and permissions manually.

Average Rating: 4.1/5.0

Total Reviews: 46

How Do G2 Users Rate Amazon Cognito?

  • Has the product been a good partner in doing business?: 8.3/10 (Category avg: 9.2/10)
  • Customer data linking: 8.0/10 (Category avg: 8.8/10)
  • Social login: 8.1/10 (Category avg: 8.6/10)
  • Self-registration and self-service: 8.0/10 (Category avg: 9.1/10)

Who Is the Company Behind Amazon Cognito?

  • Seller: Amazon Web Services (AWS)
  • Year Founded: 2006
  • HQ Location: Seattle, WA
  • Twitter: @awscloud
    2,232,483 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    148,266 employees on LinkedIn®
  • Ownership: NASDAQ: AMZN

Who Uses This Product?

  • Who Uses This: Software Engineer
  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 49% Small, 28% Large

What Do G2 Reviewers Say About Amazon Cognito?

AI-generated summary from verified user reviews

Pros
  • Users value the seamless API integration with AWS services, enhancing flexibility and simplifying implementation for various applications.
  • Users value the scalable authentication features of Amazon Cognito, enjoying seamless integration and customization for diverse needs.
  • Users value the automation capabilities of Amazon Cognito, enabling seamless integration and management of user authentication.
  • Users appreciate the customizability of Amazon Cognito, allowing tailored authentication flows for diverse use cases.
  • Users value the customization options in Amazon Cognito, allowing tailored authentication flows for various use cases.
Cons
  • Users find the complex setup of Amazon Cognito difficult, requiring extensive AWS expertise and causing confusion during implementation.
  • Users face challenges with error handling and debugging, making the setup process cumbersome and often frustrating.
  • Users find the expertise requirement for Amazon Cognito challenging, making setup and troubleshooting quite complex.
  • Users find missing features in Amazon Cognito, such as lack of bulk updates and difficult error handling, frustrating.
  • Users face challenges due to outdated documentation, making setup and error handling unnecessarily difficult and confusing.

What Are Recent G2 Reviews of Amazon Cognito?

What Are G2 Users Discussing About Amazon Cognito?

SAP Customer Identity and Access Management

SAP CIAM for B2C is about creating relationships built on trust, security, and compliance. For the consumer, they receive an exceptional user experience, from frictionless authentication, engagement, and personalisation across every touchpoint, channel, and brand. For your business, leverage the unified customer identity to be used across your business, both front office and back office. Increase profitability and growth, at scale. Bonus: Our Enterprise Consent and Preference Management Solution is now part of CIAM B2C Customer Data Solutions: Customer Data Platform, Customer Identity and Access Management (CIAM) for B2C*, Customer Identity and Access Management (CIAM) for B2B*, *Enterprise Consent and Access Management (ECPM) is now part of CIAM

Average Rating: 4.1/5.0

Total Reviews: 29

How Do G2 Users Rate SAP Customer Identity and Access Management?

  • Has the product been a good partner in doing business?: 8.0/10 (Category avg: 9.2/10)
  • Customer data linking: 9.8/10 (Category avg: 8.8/10)
  • Social login: 8.5/10 (Category avg: 8.6/10)
  • Self-registration and self-service: 9.0/10 (Category avg: 9.1/10)

Who Is the Company Behind SAP Customer Identity and Access Management?

  • Seller: SAP
  • Year Founded: 1972
  • HQ Location: Walldorf
  • Twitter: @SAP
    297,052 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    149,349 employees on LinkedIn®
  • Ownership: NYSE:SAP

Who Uses This Product?

  • Top Industries: Information Technology and Services
  • Company Size: 47% Large, 37% Medium

What Do G2 Reviewers Say About SAP Customer Identity and Access Management?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the prompt customer support of SAP Customer Identity and Access Management, enhancing their overall experience.
  • Users find SAP Customer Identity and Access Management to have a user-friendly interface, facilitating quick understanding and setup.
  • Users appreciate the ease of use of SAP Customer Identity and Access Management, facilitating better customer relationship management.
  • Users appreciate the easy-to-use UI and minimal learning curve of SAP Customer Identity and Access Management.
  • Users value the insightful analytics feature, allowing for effective consumer understanding and problem-solving through data.
Cons
  • Users find the complexity of SAP Customer Identity and Access Management challenging, especially during integration and initial setup.
  • Users find integration complexity a significant barrier, often requiring expert assistance for seamless functionality.
  • Users face complex setup challenges in SAP Customer Identity and Access Management, which can be frustrating and time-consuming.
  • Users find SAP Customer Identity and Access Management expensive compared to competitors, impacting value despite its features.
  • Users face integration issues with external services, finding the process complex and in need of expert assistance.

What Are Recent G2 Reviews of SAP Customer Identity and Access Management?

What Are G2 Users Discussing About SAP Customer Identity and Access Management?

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OneLogin

OneLogin simplifies identity management with secure, one-click access, for employees, customers and partners, through all device types, to all enterprise cloud and on-premises applications. OneLogin enables IT identity policy enforcement and instantly disables app access for employees who leave or change roles in real-time by removing them from Active Directory. Take control over application access, quickly on- and off-board team members, and provide end-users with easy access to all their applications on every device. Extend your on-premises security model to the cloud in minutes. Eliminate the pain and expense of extensive identity policy management. OneLogin reduces identity infrastructure costs and complex integration projects for each new app and efficiently extends identity policies to the cloud. OneLogin eliminates the need for lengthy integration and provisioning projects, manual de-provisioning, protracted on- and off-boarding processes, username and password resets, and Shadow IT.

Average Rating: 4.4/5.0

Total Reviews: 273

How Do G2 Users Rate OneLogin?

  • Has the product been a good partner in doing business?: 8.7/10 (Category avg: 9.2/10)
  • Customer data linking: 8.9/10 (Category avg: 8.8/10)
  • Social login: 8.9/10 (Category avg: 8.6/10)
  • Self-registration and self-service: 8.4/10 (Category avg: 9.1/10)

Who Is the Company Behind OneLogin?

  • Seller: One Identity
  • HQ Location: Aliso Viejo, CA
  • Twitter: @OneIdentity
    7,871 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    744 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Account Manager
  • Top Industries: Computer Software, Education Management
  • Company Size: 49% Medium, 40% Large

What Do G2 Reviewers Say About OneLogin?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the easy access OneLogin provides, simplifying login with just one passphrase for all applications.
  • Users value the robust security features of OneLogin, ensuring safe access with MFA and password management.
  • Users value the seamless Single Sign-On experience of OneLogin, enhancing security and access management effectively.
  • Users value the seamless SSO integration of OneLogin, enhancing access and security across applications effortlessly.
  • Users appreciate the effective SSO functionality of OneLogin, enhancing security and simplifying access to applications.
Cons
  • Users face limited features in OneLogin, affecting functionality and support during critical security processes.
  • Users express concerns over the limited functionality of OneLogin, particularly its basic focus on SSO and MFA.
  • Users express concern over login issues due to outages, stressing the need for alternative access methods.
  • Users are frustrated by the missing features of OneLogin, noting limited advanced IAM capabilities and slow support.
  • Users express concern over outages that disrupt services and affect business operations significantly.

What Are Recent G2 Reviews of OneLogin?

What Are G2 Users Discussing About OneLogin?