[ Auth0 Reviews ](https://www.g2.com/products/auth0/reviews) [ Auth0 Reviews ](https://www.g2.com/products/auth0/reviews) # Auth0 Pricing Overview [Editedit](https://my.g2.com/auth0/pricings) Free Trial ## Auth0 Pricing Key Insights Last updated on Apr 09, 2026 * * * Auth0 offers **4 pricing editions** , starting at **$0**. Auth0 pricing tiers are designed to support different usage levels and team sizes. Auth0 also offers a **free trial**. Compare the Auth0 pricing table below to figure out the best fit for your needs. Some plans may require you to contact **Okta** for **custom pricing**. * * * Free Plan — $0 Essentials — $35 / Per Month Professional — $240 / Per Month Enterprise — Contact Us Rated 4.3 / 5 \*Pricing information is supplied by the software provider or retrieved from publicly accessible pricing materials. Final cost negotiations must be conducted with the seller. Free Plan Free Get Auth0 for free with up to 25,000 active users, unlimited logins. No credit card required.\* - 1 Custom Domain\* - Secure Agentic AI workflows - Passwordless Authentication - Unlimited Social Connections\*\* - 5 Organizations - Brand Customization - Basic Attack Protection - Community Support - 1 Enterprise Connection - Self-Service SSO - SCIM - \*credit card verification required for custom domains - \*\*subject to system limitations Show More Essentials $35.00 Per Month For projects with higher production demands. - Up to 500 monthly active users will have everything in Free, plus... - Higher Auth, API limits, and Feature limits - Pro Multi-Factor Authentication - Role-based Access Control Per Organization - 10 Organizations (How we model your customers) - Stream Auth0 Audit Logs to Datadog, Splunk, AWS, Azure, etc. - Separate Production & Development Environments - Standard Support - M2M Tokens (Add-On) Show More Professional $240.00 Per Month Best for teams and projects that need added security. - Up to 500 monthly active users will have everything in Essentials, plus... - Use your existing User Database for Logins - Enterprise Multi-Factor Authentication - Enhanced Attack Protection - M2M Tokens (Add-On) Show More Enterprise Contact Us For enterprises that need to scale. Top-tier SLAs, advanced security, white-glove support and more. - Enterprise users will have everything in Professional plus... - Custom User & SSO Tiers - 99.99% SLA - Enterprise Rate Limits - Enterprise Administration & Support - Advanced Security Features (Add-On) - Private Deployment (Add-On) Show More Flexible pricing for all your apps and AI agents from user 1 to 1,000,000+ Pricing information for Auth0 is supplied by the software provider or retrieved from publicly accessible pricing materials. Final cost negotiations to purchase Auth0 must be conducted with the seller. Pricing information was last updated on February 26, 2026 Show More ## Auth0 Pricing FAQs Generated using AI ### Is Auth0 free, or does it offer a free trial? Yes. According to G2 data, Auth0 offers a free plan with limited features. Users can upgrade to paid plans for additional capabilities. Visit the seller's official pricing page to compare plan options and features. ### How much does Auth0 cost in 2026? According to G2 data, Auth0 pricing in 2026 starts at $35.00 and can reach $240.00 depending on the selected plan. Pricing may vary based on billing terms or usage, so users should review the Okta's official pricing page for the most current details. ### Who is Auth0 pricing best suited for? Auth0's pricing is best suited for small businesses and mid-market companies in software, financial services, and IT that need secure, scalable authentication without building it in-house. G2 reviewers from small businesses frequently highlight the free tier as ideal for early-stage apps and startups, while mid-market software and fintech teams gravitate toward the Essentials and Professional tiers for MFA, RBAC, and audit logging. Enterprise users in utilities, pharmaceuticals, and financial services leverage the Enterprise tier for SSO at scale, 99.99% SLA, and advanced security. G2 reviewers caution that fast-growing companies should budget carefully, as per-user costs rise significantly with scale. ### What are the key differences between the free and paid versions of Auth0? Auth0's free plan supports up to 25,000 monthly active users with unlimited logins, passwordless authentication, social connections, basic attack protection, one enterprise connection, and community support only. Auth0's paid plans begin at $35.00 per month for the Essentials tier, which adds pro MFA, role-based access control per organization, audit log streaming to tools like Datadog and Splunk, separate development and production environments, and standard support. Auth0's Professional tier at $240.00 per month further adds enterprise MFA, enhanced attack protection, and custom database connections. G2 reviewers note the free tier is generous for early-stage projects but limited for production-grade or advanced security needs. ### Is Auth0 considered good value for its pricing? Auth0's value perception is mixed across G2 reviewers. High-rating users from financial services, IT, and software companies consistently praise the time and cost savings from avoiding custom authentication builds, with many calling the ROI solid. However, pricing concerns are among the most frequently cited complaints across all segments. G2 reviewers repeatedly flag that costs escalate quickly as user bases grow, tier jumps are steep, and advanced features like enterprise SSO and enhanced RBAC are locked behind higher plans. A few low-rated reviews mention a 300% price increase and renewal pricing that doubled costs, signaling that Auth0 is best viewed as a premium investment rather than a budget-friendly option. ## Top-Rated Alternatives [ ![OneLogin](https://images.g2crowd.com/uploads/product/hd_favicon/1487565710/onelogin.svg "OneLogin") OneLogin 4.4/5 (272) ](https://www.g2.com/products/onelogin/reviews) [ ![FusionAuth](https://images.g2crowd.com/uploads/product/hd_favicon/3ed4d77e64bcbdf6459aa4c6ef4cdfa2/fusionauth.svg "FusionAuth") FusionAuth 4.5/5 (137) ](https://www.g2.com/products/fusionauth/reviews) [ ![Microsoft Entra ID](https://images.g2crowd.com/uploads/product/hd_favicon/a8a99a96fda235658139f710592f8a53/microsoft-entra-id.svg "Microsoft Entra ID") Microsoft Entra ID 4.5/5 (872) ](https://www.g2.com/products/microsoft-entra-id/reviews) [ View All Alternatives ](https://www.g2.com/products/auth0/competitors/alternatives) ## Auth0 Pricing Reviews (2) ![Sanket P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sanket P.") SP Sanket P. Software Engineer Small-Business (50 or fewer emp.) 1/13/2026 More Options - - [Respond as Auth0](https://www.g2.com/survey_responses/auth0-review-12208830/official_response/new) "Effortless Authentication with Robust Security and Seamless Integration" 5/5 What do you like best about Auth0? What I like best about Auth0 is that it removes a huge amount of authentication complexity. Instead of building login, signup, password reset, MFA, and social login from scratch, Auth0 handles all of this in a clean and secure way. As a backend developer, I really appreciate how well documented the APIs and SDKs are. Whether I am working with Node.js, Java, Python, or another stack, integrations are straightforward and predictable. Another song's point is security by default. Features like MFA, brute force protection, anomaly detection, and secure token handling come built in. This gives confidence that user authentication is handled properly. I also like the flexibility of the authentication flow. Auth0 support email/password, social login, enterprise SSO, and passwordless login, all in one place. The dashboard is clear and practical. Managing users, roles, permissions, and applications is simple and doesn't feel overwhelming. Auth0 feel like a reliable foundation that you can build on without constantly worry about security issues. Review collected by and hosted on G2.com. What do you dislike about Auth0? The biggest downside is pricing. As the number of users grows, costs can increase quickly, which can be difficult for a startup or fast-growing product. Another issue is that customization can get complex. While Auth0 is flexible, advanced customization often requires writing rules or actions, which adds learning overhead. The dashboard sometimes feels too crowded, especially for new users who are not familiar with the authentication concept. Debugging authentication issues can also be challenging. When something goes wrong, it's not always easy to trace the exact cause without checking logs carefully. Another small downside is vendor lock-in. Once deeply integrated, migrating away from Auth0 can take effort. Review collected by and hosted on G2.com. What problems is Auth0 solving and how is that benefiting you? Auth0 solves the problem of building and maintaining secure authentication systems. Authentication is critical, but it is also time-consuming and easy to get wrong. The biggest benefit is time saving. Instead of spending weeks building an auth flow, I can focus on actual product features and business logic. Auth0 also reduces security risk. Authentication vulnerabilities can cause serious damage, and Auth0 handles many of these risks out of the box. From a backend perspective, Auth0 makes identity management centralized. User identities, roles, and permissions are handled in one place, which keeps the system clean and organized. It helps with scalability. As the per-user base grows, Auth0 scales without requiring backend changes or infrastructure upgrades. Another major benefit is consistency across applications. Multiple services or apps can share the same authentication system, which simplifies architecture. Auth0 also supports compliance and audits. Logs, security settings, and access control help meet enterprise requirements. It improves developer confidence during release. Authentication doesn't need to be heavily retested with every release, reducing stress. Auth0 also helps teams move faster. New login methods or security features can be added without major code changes. It improves user experience by providing a smooth login flow, social login options, and fewer friction points. Another benefit is better collaboration between teams. The backend, frontend, and security teams can rely on a shared authentication layer. For long-term projects, Auth0 becomes a stable core service that rarely needs attention once set up properly. Another benefit is less pressure during security reviews. Since Auth0 already follows strong security practices, audits and reviews feel smoother and less stressful for the team. Auth0 also helps with handling edge cases like account recovery, locked users, or suspicious logins. These cases are hard to design correctly, and having them handled centrally saves a lot of effort. It reduces maintenance work over time. once Auth0 is set up properly. There are fewer auth-related bugs, fewer hotfixes, and less firefighting in production. Another useful point is better consistency across environments. Local, staging, and production environments follow the same authentication rules, which avoid "works on my machine" issues. It also helps when integrating third-party tools. Many SaaS tools already support Auth0 or standard OAuth flows, so integrations feel smoother and faster. Finally, Auth0 gives peace of mind as the product grows. Whether the user count increases or new apps are added, authentication does not become a bottleneck or constant worry. Auth0 also helps with clean separation of responsibilities; authentication logic stays outside the core backend code, which keeps services simpler and easier to maintain. Another helpful point is fewer production surprises. Since Auth0 handles many edge cases internally, unexpected login or token issues happened less often after deployment. It also makes future changes easier. If login rules, security policies, or auth methods need to change later, the most updated can be done in Auth0 without touching much application code. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Arkajit D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Arkajit D.") AD Arkajit D. Chief Technology Officer Information Technology and Services Mid-Market (51-1000 emp.) 4/20/2026 More Options - - [Respond as Auth0](https://www.g2.com/survey_responses/auth0-review-12653805/official_response/new) "Smooth, Flexible Authentication But Advanced Customization, Debugging, and Costs Can Be Tough" 3/5 What do you like best about Auth0? What seems remarkable about Auth0 is how well it finds balance between being user-friendly and allowing high levels of customization. In terms of companies that work on sensitive sectors like healthtech or fintech, having both properties at once is crucial. Authentication processes can be set up rather easily and quickly, and the options provided by Auth0, such as multi-factor authentication and role-based access controls, are highly customizable to fit even more sophisticated needs and ensure maximum security without impeding progress. Moreover, one must note how good Auth0 performs with regard to identity providers. This functionality gives developers the possibility of letting users log in to an application via various methods while ensuring consistency and high levels of security for each operation. In conclusion, one should stress the importance of using Auth0 as a tool to manage authentication in several applications. Review collected by and hosted on G2.com. What do you dislike about Auth0? However, there are several instances where Auth0 may not be ideal, especially in the case of advanced needs. Although very flexible, further customization tends to involve a somewhat steep learning curve. Implementing complex rules, actions, and authentication procedures can take some time to learn and understand. When dealing with industries such as health technology and financial technology, which require strict regulations and workflows that are unique to their industry, it may prove to be a bit trickier than expected. There is also the matter of cost, as the cost may increase rather fast as the number of users grows. This means that using Auth0 in applications which expect a fast growth in users may prove to be quite expensive. Troubleshooting may sometimes also become tricky since diagnosing errors, especially when dealing with custom and complex workflows, becomes more difficult to do. Review collected by and hosted on G2.com. What problems is Auth0 solving and how is that benefiting you? The main benefit of Auth0 implementation is in getting rid of the need for creating and maintaining your own authentication module in the project. Security and compliance are complicated topics in general, especially in certain industries such as healthtech or fintech, and thus having a solution for this problem is much better. One of the most significant advantages of Auth0 in solving problems with authentication is in the fact that it provides the ability to scale authentication load with no need for additional efforts from the engineering teams. When you use the Auth0 service, you don't have to worry about how to support the increasing number of users and ensure a smooth experience without any performance issues. Reliability is another important factor to consider when implementing Auth0 authentication module. Thanks to its reliable infrastructure, Auth0 can help you get more stable performance in authentication processes. Avoiding any possible downtime during authentication processes is important to ensure a successful operation. In conclusion, using Auth0 can be considered as an excellent decision to simplify the development process while improving the security. Review collected by and hosted on G2.com. Show More Our network of Icons are G2 members who are recognized for their outstanding contributions and commitment to helping others through their expertise.G2 Icon Rating Updated (4/24/2026) Validated ReviewerIncentivizedSource: Seller invite Auth0 Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_6d0241f849d000763024744ff5901159/okta.png "Product Avatar Image") Okta 4.5/5 (1,229) [ Compare Now ](https://www.g2.com/compare/auth0-vs-okta) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_b3390b4cc3d92e87d570895f7358c003/amazon-cognito.jpg "Product Avatar Image") Amazon Cognito 4.1/5 (46) [ Compare Now ](https://www.g2.com/compare/amazon-cognito-vs-auth0) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_a7ca3d4fd0e3b8577bfb724d3ee78293/onelogin.png "Product Avatar Image") OneLogin 4.4/5 (290) [ Compare Now ](https://www.g2.com/compare/auth0-vs-onelogin) ##### Categories on G2 [ Identity and Access Management (IAM) ](https://www.g2.com/categories/identity-and-access-management-iam)[ Single Sign-On (SSO) ](https://www.g2.com/categories/single-sign-on-sso)[ User Provisioning and Governance Tools ](https://www.g2.com/categories/user-provisioning-and-governance-tools) [ Multi-Factor Authentication (MFA) ](https://www.g2.com/categories/multi-factor-authentication-mfa)[ Customer Identity and Access Management (CIAM) ](https://www.g2.com/categories/customer-identity-and-access-management-ciam)[ Risk-Based Authentication (RBA) ](https://www.g2.com/categories/risk-based-authentication-rba) Show More ##### Explore More [ Chatbot Development Platforms ](https://www.g2.com/discussions/looking-for-the-best-chatbot-development-platforms-for-2025)[ Best platforms for collaborative document editing ](https://www.g2.com/discussions/what-are-the-best-platforms-for-collaborative-document-editing)[ Best-rated experience management service for tech companies ](https://www.g2.com/discussions/best-rated-experience-management-service-for-tech-companies) [ Most effective account-based orchestration tools out there ](https://www.g2.com/discussions/most-effective-account-based-orchestration-tools-out-there-what-s-delivering-results)[ Best account-based orchestration software for SMBs ](https://www.g2.com/discussions/best-account-based-orchestration-tools-for-smbs-what-s-your-go-to)[ Pros and Cons Details ](https://www.g2.com/products/auth0/reviews?qs=pros-and-cons) Show More [ Chatbot Development Platforms ](https://www.g2.com/discussions/looking-for-the-best-chatbot-development-platforms-for-2025)[ Best platforms for collaborative document editing ](https://www.g2.com/discussions/what-are-the-best-platforms-for-collaborative-document-editing)[ Best-rated experience management service for tech companies ](https://www.g2.com/discussions/best-rated-experience-management-service-for-tech-companies) [ Most effective account-based orchestration tools out there ](https://www.g2.com/discussions/most-effective-account-based-orchestration-tools-out-there-what-s-delivering-results)[ Best account-based orchestration software for SMBs ](https://www.g2.com/discussions/best-account-based-orchestration-tools-for-smbs-what-s-your-go-to)[ Pros and Cons Details ](https://www.g2.com/products/auth0/reviews?qs=pros-and-cons)