# Best Customer Identity and Access Management (CIAM) Software with Consent and preference management Capabilities ## How Many Customer Identity and Access Management (CIAM) Software Products Does G2 Track? **Total Products under this Category:** 106 ### Category Stats (Aug 2026) - **Average Rating:** 4.39/5 The average rating of products in this category, based on all submitted ratings - **Top Trending Product:** miniOrange Identity & Access Management (+0.77%) - Among all products in this category, miniOrange Identity & Access Management recorded the largest rating increase compared to last month _Last updated: August 01, 2026_ ## How Does G2 Rank Customer Identity and Access Management (CIAM) Software Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 8,000+ Authentic Reviews - 106+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## G2 Grid® for Customer Identity and Access Management (CIAM) Software ![G2 Grid® for Customer Identity and Access Management (CIAM) Software plotting products by satisfaction and market presence](https://www.g2.com/categories/customer-identity-and-access-management-ciam/grids.png?focus%5B%5D=1927&focus%5B%5D=633&focus%5B%5D=22264&focus%5B%5D=3858&focus%5B%5D=135981&focus%5B%5D=20165&focus%5B%5D=30591&focus%5B%5D=1195971) Highlighted products: Salesforce Headless 360 Platform (formerly Salesforce Platform), Okta, Auth0, IBM Verify CIAM, Supabase, Amazon Cognito, Ping Identity, and Microsoft Entra External ID. Underlying data: [Grid® JSON](https://www.g2.com/categories/customer-identity-and-access-management-ciam/grids.json?focus%5B%5D=agentforce-360-platform-formerly-salesforce-platform&focus%5B%5D=okta&focus%5B%5D=auth0&focus%5B%5D=ibm-verify-ciam&focus%5B%5D=supabase-supabase&focus%5B%5D=amazon-cognito&focus%5B%5D=ping-identity&focus%5B%5D=microsoft-entra-external-id) **Sponsored** ### Google Cloud Identity & Access Management (IAM) Fine-grained access control and visibility for centrally managing cloud resources. [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=1251&secure%5Bchosen_at%5D=2026-08-03T20%3A39%3A14Z&secure%5Bdisplayable_resource_id%5D=1251&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=1251&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=21375&secure%5Bresource_id%5D=1251&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fcustomer-identity-and-access-management-ciam%2Ff%2Fconsent-and-preference-management&secure%5Btoken%5D=24abc8c7aef081bb50cb2fad9fd02194f8ea557fd1477ed91eadda5ce07cee23&secure%5Burl%5D=https%3A%2F%2Fcloud.google.com%2Fidentity%3Futm_source%3DG2%26utm_medium%3Ddisplay%26utm_campaign%3DCloud-SS-DR-GCP-1713658-GCP-DR-NA-US-en-G2-Display-Banner-All-%2525epid%21-%2525ecid%21-iam%26utm_content%3D%257Bdevice%257D-%257Badgroupid%257D-%257Bnetwork%257D-%257Btargetid%257D-%257Bloc_physical_ms%257D-%257Bcampaignid%257D&secure%5Burl_type%5D=custom_url) ### [Ping Identity](https://www.g2.com/products/ping-identity/reviews) Ping Identity is a type of identity management solution designed to help organizations implement Zero Trust security frameworks while enhancing user experiences across various platforms. With a focus on intelligent identity solutions, Ping Identity empowers enterprises to securely manage access to cloud, mobile, Software as a Service (SaaS), and on-premises applications, facilitating a seamless integration of identity management into their digital business strategies. The target audience for Ping Identity primarily includes large enterprises and organizations that require robust security measures and streamlined access management for their workforce, customers, and partners. This solution is particularly beneficial for businesses operating in hybrid environments, where applications and data are spread across multiple platforms and locations. By adopting Ping Identity, organizations can ensure that their security protocols are not only effective but also user-friendly, thereby improving overall productivity and satisfaction. Key features of the PingOne Cloud Platform include single sign-on (SSO), multi-factor authentication (MFA), and adaptive authentication, which collectively enhance security while simplifying the user experience. The platform's SSO capability allows users to access multiple applications with a single set of credentials, reducing password fatigue and improving user compliance. MFA adds an extra layer of security by requiring additional verification steps, which is crucial in today’s threat landscape. Adaptive authentication further strengthens security by assessing user behavior and context, enabling organizations to respond dynamically to potential risks. Ping Identity stands out in the identity management category through its commitment to open standards and strategic partnerships with industry leaders such as Microsoft and Amazon. This approach not only enhances interoperability with existing systems but also ensures that organizations can leverage the latest technologies and innovations in identity management. By providing flexible solutions tailored to meet the unique needs of each enterprise, Ping Identity accelerates digital transformation initiatives, enhances customer engagement, and fortifies security measures, making it a valuable asset for any organization looking to navigate the complexities of modern identity management. **Average Rating:** 4.4/5.0 **Total Reviews:** 118 #### How Do G2 Users Rate Ping Identity? - **Has the product been a good partner in doing business?:** 8.6/10 (Category avg: 9.1/10) - **Customer data linking:** 8.9/10 (Category avg: 8.8/10) - **Social login:** 8.3/10 (Category avg: 8.6/10) - **Self-registration and self-service:** 8.6/10 (Category avg: 9.1/10) #### Who Is the Company Behind Ping Identity? - **Seller:** [Ping Identity](https://www.g2.com/sellers/ping-identity) - **Company Website:** www.PingIdentity.com - **Year Founded:** 2002 - **HQ Location:** Denver, CO - **Twitter:** @pingidentity 42,053 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=d7bc87f22d7c02efbeb1365493925da4153acada6e51611ac77880667f106672&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F21870%2F&secure%5Burl_type%5D=linkedin_company_website) 2,378 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Information Technology and Services, Computer Software - **Company Size:** 69% Large, 23% Medium #### What Do G2 Reviewers Say About Ping Identity? _AI-generated summary from verified user reviews_ ##### Pros - Users value the **responsive customer management** in Ping Identity, appreciating the ease of configuration and collaboration. - Users appreciate the **ease of use** of Ping Identity, finding it simple to configure and manage applications. - Users appreciate the **adaptability** of Ping Identity, enjoying seamless app configuration and management experiences. - Users value the **easy app configuration and management** capabilities in Ping Identity, enhancing their maintenance experience. - Users appreciate the **responsive customer support** of Ping Identity, highlighting their willingness to listen and collaborate effectively. ##### Cons - Users find the **limited features** of Ping Identity restrictive, particularly in terms of customization and ease of setup. - Users find **authentication issues** with Ping Identity, especially regarding confusion in setup and maintenance of OAuth/OIDC. - Users find the **complex administration** of Ping Identity challenging, noting confusion in setup and maintenance. - Users find the **complex setup** of Ping Identity confusing, affecting the ease of using its features. - Users find the **interface confusing** , making setup and maintenance of Ping Identity challenging and frustrating. #### What Are Recent G2 Reviews of Ping Identity? **["Scalable and Reliable Identity Management at Massive Scale"](https://www.g2.com/survey_responses/ping-identity-review-12643118)** **Rating:** 5.0/5.0 stars _— Peter B._ [Read full review](https://www.g2.com/survey_responses/ping-identity-review-12643118) **["Comprehensive, Stable Authentication Suite That’s Easy to Use"](https://www.g2.com/survey_responses/ping-identity-review-12827456)** **Rating:** 4.5/5.0 stars _— Naveen Kumar S._ [Read full review](https://www.g2.com/survey_responses/ping-identity-review-12827456) #### What Are G2 Users Discussing About Ping Identity? - [How has Ping Identity supported your identity and access management, and what challenges have you faced?](https://www.g2.com/discussions/how-has-ping-identity-supported-your-identity-and-access-management-and-what-challenges-have-you-faced) - [What is Ping Identity used for?](https://www.g2.com/discussions/what-is-ping-identity-used-for) ### [SAP Customer Identity and Access Management](https://www.g2.com/products/sap-customer-identity-and-access-management/reviews) SAP CIAM for B2C is about creating relationships built on trust, security, and compliance. For the consumer, they receive an exceptional user experience, from frictionless authentication, engagement, and personalisation across every touchpoint, channel, and brand. For your business, leverage the unified customer identity to be used across your business, both front office and back office. Increase profitability and growth, at scale. Bonus: Our Enterprise Consent and Preference Management Solution is now part of CIAM B2C Customer Data Solutions: Customer Data Platform, Customer Identity and Access Management (CIAM) for B2C\*, Customer Identity and Access Management (CIAM) for B2B\*, \*Enterprise Consent and Access Management (ECPM) is now part of CIAM **Average Rating:** 4.1/5.0 **Total Reviews:** 29 #### How Do G2 Users Rate SAP Customer Identity and Access Management? - **Has the product been a good partner in doing business?:** 8.0/10 (Category avg: 9.1/10) - **Customer data linking:** 9.8/10 (Category avg: 8.8/10) - **Social login:** 8.5/10 (Category avg: 8.6/10) - **Self-registration and self-service:** 9.0/10 (Category avg: 9.1/10) #### Who Is the Company Behind SAP Customer Identity and Access Management? - **Seller:** [SAP](https://www.g2.com/sellers/sap) - **Year Founded:** 1972 - **HQ Location:** Walldorf - **Twitter:** @SAP 297,052 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=8fd712dbd816fadfc039a60dcf8c1a3d6a48469756075586fa0be3da7e4b74d7&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsap%2F&secure%5Burl_type%5D=linkedin_company_website) 141,955 employees on LinkedIn® - **Ownership:** NYSE:SAP #### Who Uses This Product? - **Top Industries:** Information Technology and Services - **Company Size:** 47% Large, 37% Medium #### What Do G2 Reviewers Say About SAP Customer Identity and Access Management? _AI-generated summary from verified user reviews_ ##### Pros - Users appreciate the **prompt customer support** of SAP Customer Identity and Access Management, enhancing their overall experience. - Users find SAP Customer Identity and Access Management's **ease of use** enhances customer relationship building and understanding. - Users appreciate the **user-friendly interface** of SAP Customer Identity and Access Management, enabling efficient customer relationship building. - Users value the **easy-to-use UI** and minimal learning curve of SAP Customer Identity and Access Management. - Users value the **easy-to-use analytics** of SAP Customer IAM, enhancing their understanding of consumer behavior effortlessly. ##### Cons - Users find the **complexity of integration** with external services to be a significant hurdle when using SAP Customer Identity and Access Management. - Users face significant **complexity issues** with integrating external services, often requiring expert assistance for successful implementation. - Users find the **complex setup** of SAP Customer Identity and Access Management to be a significant drawback affecting usability. - Users find SAP Customer Identity and Access Management to be **expensive** compared to competitors, affecting its overall value. - Users face **integration issues** with external services, finding the process complex and in need of simplification. #### What Are Recent G2 Reviews of SAP Customer Identity and Access Management? **["Good program that is essential for managing customer data."](https://www.g2.com/survey_responses/sap-customer-identity-and-access-management-review-8200114)** **Rating:** 4.0/5.0 stars _— Michael H._ [Read full review](https://www.g2.com/survey_responses/sap-customer-identity-and-access-management-review-8200114) **["SAP Customer Identity and Access Management for B2C"](https://www.g2.com/survey_responses/sap-customer-identity-and-access-management-review-7888680)** **Rating:** 4.5/5.0 stars _— Rajiv T._ [Read full review](https://www.g2.com/survey_responses/sap-customer-identity-and-access-management-review-7888680) #### What Are G2 Users Discussing About SAP Customer Identity and Access Management? - [What is SAP Customer Identity and Access Management for B2C used for?](https://www.g2.com/discussions/what-is-sap-customer-identity-and-access-management-for-b2c-used-for) ### [OneLogin](https://www.g2.com/products/onelogin/reviews) OneLogin simplifies identity management with secure, one-click access, for employees, customers and partners, through all device types, to all enterprise cloud and on-premises applications. OneLogin enables IT identity policy enforcement and instantly disables app access for employees who leave or change roles in real-time by removing them from Active Directory. Take control over application access, quickly on- and off-board team members, and provide end-users with easy access to all their applications on every device. Extend your on-premises security model to the cloud in minutes. Eliminate the pain and expense of extensive identity policy management. OneLogin reduces identity infrastructure costs and complex integration projects for each new app and efficiently extends identity policies to the cloud. OneLogin eliminates the need for lengthy integration and provisioning projects, manual de-provisioning, protracted on- and off-boarding processes, username and password resets, and Shadow IT. **Average Rating:** 4.4/5.0 **Total Reviews:** 274 #### How Do G2 Users Rate OneLogin? - **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 9.1/10) - **Customer data linking:** 8.9/10 (Category avg: 8.8/10) - **Social login:** 8.9/10 (Category avg: 8.6/10) - **Self-registration and self-service:** 8.4/10 (Category avg: 9.1/10) #### Who Is the Company Behind OneLogin? - **Seller:** [One Identity](https://www.g2.com/sellers/one-identity) - **HQ Location:** Aliso Viejo, CA - **Twitter:** @OneIdentity 7,871 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=49475f3e508780337545109cb22c77bf122b67467bd32ac1657a4e1ce78f0dc4&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fone-identity&secure%5Burl_type%5D=linkedin_company_website) 718 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Account Manager - **Top Industries:** Computer Software, Education Management - **Company Size:** 49% Medium, 40% Large #### What Do G2 Reviewers Say About OneLogin? _AI-generated summary from verified user reviews_ ##### Pros - Users value the **easy access** OneLogin provides, simplifying login with just one password for all applications. - Users commend the **robust security features** of OneLogin, enhancing protection with strong authentication and password management. - Users praise OneLogin for its **seamless single sign-on** functionality, enhancing security and streamlining access across apps. - Users praise OneLogin for its **effective SSO capabilities** , providing a secure and convenient access solution. - Users value the **seamless SSO experience** provided by OneLogin, enhancing efficiency and security in accessing applications. ##### Cons - Users find **limited features** in OneLogin, focusing mainly on SSO and MFA without advanced IAM capabilities. - Users report **limited functionality** in OneLogin, citing a lack of advanced IAM features and slow support response times. - Users express concern over **login issues** that occasionally disrupt access to business tools and services. - Users report a **lack of advanced features** in OneLogin, hindering functionality and overall satisfaction with the platform. - Users are concerned about **outages** with OneLogin that disrupt their experience and business applications significantly. #### What Are Recent G2 Reviews of OneLogin? **["Reliable SSO and Access Management Platform"](https://www.g2.com/survey_responses/onelogin-review-13076565)** **Rating:** 5.0/5.0 stars _— Utkarsh K._ [Read full review](https://www.g2.com/survey_responses/onelogin-review-13076565) **["Easy to use SSO platform"](https://www.g2.com/survey_responses/onelogin-review-10012120)** **Rating:** 5.0/5.0 stars _— Stijn B._ [Read full review](https://www.g2.com/survey_responses/onelogin-review-10012120) #### What Are G2 Users Discussing About OneLogin? - [What is OneLogin used for?](https://www.g2.com/discussions/what-is-onelogin-used-for) - [How much does SSO cost?](https://www.g2.com/discussions/how-much-does-sso-cost) - [What is OneLogin app?](https://www.g2.com/discussions/what-is-onelogin-app) - 1 comment - [How do I log into OneLogin?](https://www.g2.com/discussions/how-do-i-log-into-onelogin) - 1 comment - [Is OneLogin safe?](https://www.g2.com/discussions/is-onelogin-safe) - 3 comments Spotlight Categories [Quality Management Systems (QMS)](https://www.g2.com/categories/quality-management-qms) [Accounting Software](https://www.g2.com/categories/accounting) [Anti Money Laundering Software](https://www.g2.com/categories/anti-money-laundering) [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing) [Communication Platform as a Service (cPaaS) Platforms](https://www.g2.com/categories/communication-platform-as-a-service) Similar Categories - [Multi-Factor Authentication (MFA)](/categories/multi-factor-authentication-mfa) - [Biometric Authentication](/categories/biometric-authentication) - [Cloud Directory Services](/categories/cloud-directory-services) - [Decentralized Identity](/categories/decentralized-identity) - [Identity and Access Management (IAM)](/categories/identity-and-access-management-iam) - [Passwordless Authentication](/categories/passwordless-authentication) - [Password Managers](/categories/password-managers) - [Password Policy Enforcement](/categories/password-policy-enforcement) - [Privileged Access Management (PAM)](/categories/privileged-access-management-pam) - [Risk-Based Authentication (RBA)](/categories/risk-based-authentication-rba) - [Self-Service Password Reset (SSPR) Tools](/categories/self-service-password-reset-sspr-tools) - [Single Sign-On (SSO)](/categories/single-sign-on-sso) - [User Provisioning and Governance Tools](/categories/user-provisioning-and-governance-tools) [Browse Customer Identity and Access Management (CIAM) Themes](/categories/customer-identity-and-access-management-ciam/themes) Benefits of Customer Identity and Access Management (CIAM) Software with Consent and preference management capabilities include: Captures and manages a customer's consent and preferences to comply with data privacy laws such as GDPR and CCPA. Below are the top-rated Customer Identity and Access Management (CIAM) Software with Consent and preference management capabilities, as verified by G2’s Research team. Real users have identified Consent and preference management as an important function of Customer Identity and Access Management (CIAM) Software. Compare different products that offer this feature so you can decide which is best for your business needs. Top Tools at a Glance | | Salesforce-native customer identity and access centralization | User Review "My Review of Salesforce Platform" | | | SSO provisioning with automated identity lifecycle | User Review "Strong Security Without Sacrificing User Experience" | | | Outsourced authentication with SSO and MFA | User Review "Auth0 Makes Secure Authentication Easy for a Beginner Developer" | | | Adaptive MFA and SSO for customer-facing apps | User Review "Low-Code Identity Orchestration with Smart Adaptive Risk and Legacy Integration" | | | Postgres-native auth with auto-generated APIs | User Review "All-in-One Backend That Stays Out of Your Way—Auth, Postgres, Storage, and RLS" | | | AWS-native user authentication and federated identity | User Review "Simple, Sleek, Scalable, Reliable Identity Management which provides Auth, Auth, User management." | | | Federated SSO and MFA for enterprise CIAM | User Review "Comprehensive, Stable Authentication Suite That’s Easy to Use" | | | External identity onboarding with Microsoft-native SSO | User Review "Microsoft Entra External ID fulfilling our B2B requirement" | | | No-code auth flows with multi-tenant CIAM | User Review "Game-Changing WYSIWYG Auth Flows with Integrations That Scale" | | | Multi-tenant CIAM with self-hosted flexibility | User Review "Flexible Self-Hosted Solution with Great Documentation and Support at an affordable price" | * * * Show More