Triple Whale Reviews & Product Details

Triple Whale is the agent-powered intelligence platform built for faster, more confident decisions across your entire brand. Powered by AI agents that sit on top of a fully-managed data warehouse, proprietary identity resolution technology that uncovers rich customer behaviors other platforms miss, and powerful tools for customer acquisition, conversion, and retention, Triple Whale turns complex data into clear guidance for profitable growth. More than 30,000 innovative brands like True Classic, OUAI, and OLIPOP trust Triple Whale to scale more efficiently.

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Triple Whale

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Triple Whale Community

Languages Supported

English

Product Description

Overview by

Brandon Thurgood

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Pricing provided by Triple Whale.

Free

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Triple Whale Integrations

(34)

Verified by Triple Whale

Triple Whale Media

Triple Whale Demo - Creative Analysis Agent

Creative Analysis Agent analyzes all your ad creatives across platforms—Meta, TikTok, Google—and tells you exactly which ones are performing best, and more importantly, why.

Triple Whale Demo - Attribution Table Agents

We now have Moby Agents that live in your Attribution table — telling you if your campaigns are above benchmark, if you should scale or stop spend, if you’re pacing to goal, and more — alerting you of key insights as you’re making decisions in real time. You can also click into the recommenda...

Triple Whale Demo - Email + SMS Campaign Analysis Agent

Email + SMS Campaign Analysis Agent analyzes your past campaigns and surfaces what’s working in your copy—whether that’s urgency, clear value props, customer testimonials, or problem-solution framing. Then it delivers super clear takeaways like: ‘Use more specific benefits,’ ‘This subject line s...

Bring all your data together in the real-time platform designed for brands of all sizes — so you can track performance, uncover insights, and make smarter decisions, faster.

Triple Whale Demo - Business Performance Agent

Drive smarter, faster decisions across your entire business with the only AI agents built for ecommerce intelligence—surfacing key insights before you know you need them.

Official Downloads

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Jon K.

Small-Business (50 or fewer emp.)

4/20/2023

"Necessary for growing businesses"

5/5

What do you like best about Triple Whale?

Triple Whale allows us to better understand our marketing performance. I love the intuitive interfaces that save us a bunch of time with a quick scan. This adds huge value to the team and our marketing efforts at all levels. Review collected by and hosted on G2.com.

What do you dislike about Triple Whale?

Would love to see a true cost of shipping integrated into the portal. Right now we are uploading our average shipping cost monthly. Triple Whale only ports in what we charge for shipping. In many cases, we actually have to pay more than what we charge the customer and chalk it up as a cost of doing business. Review collected by and hosted on G2.com.

What problems is Triple Whale solving and how is that benefiting you?

Triple whale gives us true attribution to our ad spend. We now know where are marketing dollars are working and where we need to shift them away from. Many companies use a profit and loss statement to judge how profitable they are. For us, that doesn't work right now. We are growing and having to increase product costs monthly to keep up with the scaling of the business. Triple Whale's analytics tracks our expenses, cost of good sold, and marketing spend to help us better understand how profitable we are being on a monthly basis. Review collected by and hosted on G2.com.

Daphna G.

Director of Corporate and Nonprofit Partnerships

Mid-Market (51-1000 emp.)

4/20/2023

"Saves me time every day!"

5/5

What do you like best about Triple Whale?

Everything just works the way it's supposed. Triple Whale is fast, integrates with most of the tools I use, and saves me time compared to manually pulling data and making reports. It's also easy to share with team members who need questions answered and might not be as confident finding source data in ad platforms or Shopify. Review collected by and hosted on G2.com.

What do you dislike about Triple Whale?

Due to budget, we're not using all features of Triple Whale. It's reasonably priced, but things add up the more features you start to pay for. It can also be a bit of a hassle to communicate with their team about billing. Review collected by and hosted on G2.com.

What problems is Triple Whale solving and how is that benefiting you?

We are using Triple Whale as our ecommerce dashboard -- it helps us track our KPI's, ad spend, and site performance all in one place. Plus, I can share access with other team members who are less familiar with the programs we use, but might still need information on ad spend or sales. This saves me time having to pull reports, and it's easy to have everything in one place. Review collected by and hosted on G2.com.

Daniel B.

E-commerce & Customer Service Manager

Mid-Market (51-1000 emp.)

4/20/2023

"Great at what it does. Updates needed to segment data for different types of customers."

4/5

What do you like best about Triple Whale?

The amount of data it pulls in from many different channels helps to bring a lot of insight into sales, conversion, and performance, and it does it in an easy-to-read/reference format. Review collected by and hosted on G2.com.

What do you dislike about Triple Whale?

We manage multiple different channels in our Shopify store, including our regular e-commerce website orders, some direct wholesale orders, and sample send-outs for our sales team. The problem this creates is that Triple Whale pulls data from ALL orders in Shopify, which impacts the true numbers of some important metrics like average sales per order, cost per acquisition, average lifetime value of customer, etc. Unless I am unaware of the feature, Triple Whale needs to add an option to filter the data it pulls from Shopify based on customer tags as this would help us being able to see true numbers for our e-commerce sales. Review collected by and hosted on G2.com.

Patrick F.

Small-Business (50 or fewer emp.)

4/20/2023

"Best thing since sliced bread (err, iOS 14?)"

5/5

What do you like best about Triple Whale?

This is an absolute must in the new age of privacy. It may not help FB make decisions, but it helps YOU make decisions and direct your FB and other marketing channels to do exactly what they need to do. It's the best way to increase your ROI in today's digital ad spend climate. HIGHLY recommend TW. Also - customer service has been really helpful. They onboarded us and made sure we had everything we needed, and that things were working 100% before setting us loose. Review collected by and hosted on G2.com.

What do you dislike about Triple Whale?

Can't think of anything we dislike. I guess we signed up for the Creative Cockpit and didn't end up using it a ton, but it still was really cool. We may use it again in the future. We'll see. For now our ad guy doesn't rely on it. Review collected by and hosted on G2.com.

Kristof A.

Small-Business (50 or fewer emp.)

4/20/2023

"Amazing, although a bit pricey"

4.5/5

What do you like best about Triple Whale?

With just one dashboard that displays all the stats I need, I can easily grasp the daily situation. Despite the overwhelming amount of information available, this software enables me to streamline the data and draw valuable insights that drive my business growth. Review collected by and hosted on G2.com.

What do you dislike about Triple Whale?

It's quite expensive, and the additional options further increase the cost. If you're still growing your store and not making close to 7 figures a year it might be hard to justify the cost. It would be great if there were different pricing tiers or a revenue-based pricing model, as small businesses require as much support as larger ones. Review collected by and hosted on G2.com.

What problems is Triple Whale solving and how is that benefiting you?

Having the ability to synthesize data and make informed decisions from a single platform is immensely helpful. From the customer journey to customer lifetime value, you can find all of that. No problem! Interested in discovering which products are often bought together during repeat visits? Easy peasy! Review collected by and hosted on G2.com.

Lorenzo P.

Small-Business (50 or fewer emp.)

4/20/2023

"Triple Whale review"

5/5

What do you like best about Triple Whale?

- The summary page, that shows an overview of how the business is going, integrating data from ad platforms and shopify and the overall ROAS/ MER

- The pixel with attribution models like first click and total impact. I also love that you can see the customer journey of each customer and all touchpoints.

- the post purchase survey Review collected by and hosted on G2.com.

What do you dislike about Triple Whale?

- sometimes the data is not accurate and you need to refresh the dashboard or ask the support to help you, but that doesn't happen often and the support is very quick to answer Review collected by and hosted on G2.com.

What problems is Triple Whale solving and how is that benefiting you?

- seeing in 1 second the profit and overall roas (without opening 3-4 dashboards)

- seeing all metrics in 1 place (helps to understand quickly if there is a problem somewhere)

- quick comparisons with past data

- better attribution (you can see more attribution models, that help you understand better your campaigns results) Review collected by and hosted on G2.com.

Tariq J.

Mid-Market (51-1000 emp.)

4/21/2023

"Get a true understanding on traffic and ad spend"

4.5/5

What do you like best about Triple Whale?

Triple whale allows you to truly see which ads start/convert from interest into a sale.

Provides clarity vs competing platforms double attributing the same sale.

Centralized metrics from Shopify,GA, Google Ads,Klaviyo and Facebook Ads.

Love the regular emails on features and how to use the tool. Review collected by and hosted on G2.com.

What do you dislike about Triple Whale?

Would be interesting if we could feed in shipping costs and see profitability after outbound shipping. Maybe assigned based on dimensional weight.

Lacing a built in NPS score tool. Review collected by and hosted on G2.com.

What problems is Triple Whale solving and how is that benefiting you?

We had several ad platforms providing attributed sales equivalent to 80% of our sales. This seemed way too high. We then decided to try out triple whale and during that period were able to identify true attribution. It has lead to changes in ad spend that already have saved us tens of thousands of dollars. It also allows us to identify our most profitable skus even after ad spend. Review collected by and hosted on G2.com.

Ian M.

Small-Business (50 or fewer emp.)

4/21/2023

"Analytics 5.0 - especially if you're on Shopify!"

5/5

What do you like best about Triple Whale?

The toggle between different attribution views

The order purchase journey view by channel

Affluencer especially if you invest highly in affiliate marketing

Onboarding and customer success teams are really reactive and respond quickly Review collected by and hosted on G2.com.

What do you dislike about Triple Whale?

There's not much to dislike to be honest! The affluencer section doesn't yet pull in affiliate spend by affiliate so it's hard to get a ROAS view without manually calculating but they are working on integrating this Review collected by and hosted on G2.com.

What problems is Triple Whale solving and how is that benefiting you?

When you're investing in so many channels at so many stages of the funnel, it can become very confusing to measure real/profit roas in a real time basis without having to do some econometrics modelling. This really helps give a real-time view on ROAS by channel (amazingly linked with Shopify) helping to do creative and campaign optimisations on the spot. You can also set budget upweight rules for campaigns to reduce manual implementations. Review collected by and hosted on G2.com.

Gabrielle D.

Director of Marketing

Small-Business (50 or fewer emp.)

4/27/2023

"Triple Whale offers helpful attribution data to better understand channel performance"

3.5/5

What do you like best about Triple Whale?

The triple pixel tracks attribution far better than the native platforms lose that data amongst various privacy laws and whatnot. It's also relatively easy to use and understand from the get-go too. Review collected by and hosted on G2.com.

What do you dislike about Triple Whale?

Their platform could be more robust with customizing reporting or viewing the data through various lenses. It's a little limited in terms of the perspective you can view the data through, but I'm guessing they're working on it as a fast growing startup. I also think there's an opportunity to "count" the triple pixel data differently. Hence, it's not necessarily double counting but dividing up the revenue in a weighted approach (if that makes sense). The double counting looks great for channel performance but ends up being hard to reconcile with the cold hard numbers at the end of the month. Review collected by and hosted on G2.com.

Logan W.

Mid-Market (51-1000 emp.)

9/5/2023

"Super Valuable, A Must Have For Any Business"

5/5

What do you like best about Triple Whale?

The amazing depth of data it shows and the way it is clearly layed out to help you better understand your business. Review collected by and hosted on G2.com.

What do you dislike about Triple Whale?

I think without knowledge on how to understand and use the platform it can be quite confusing for a new user. Review collected by and hosted on G2.com.