Triple Whale Reviews & Product Details

I love the ease of use and the way I can utilize the data which also is presented in an excellent and amazing user experience. Those who are running a brand online on Shopify would be hard-pressed to find a better tool. Our whole team uses this on a daily basis. Review collected by and hosted on G2.com.

It can be expensive to use and there are some features that may not be as useful as the core features. Review collected by and hosted on G2.com.

Triple Whale provides context for how we look at e-commerce for Shopify stores across multiple channels, helping with attribution, customer journey, and a benchmark for native analytics on each channel. Review collected by and hosted on G2.com.

As a platform, Triple whale is very new and some features that would be standard on a legacy platform, like billing for multiple accounts, still needs some development. These are not 'feature' issues but rather administrative improvements that need to be made. Review collected by and hosted on G2.com.

It's great to get a clear picture of our marketing efforts and answers on attribution. The new 'Total Impact' attribution model is a natural step forward into MMM-type reporting, which will become increasingly crucial as privacy-related tracking adjustments are made. Review collected by and hosted on G2.com.

Minor things around reporting that would make life easier - new customer identification in customer views, Splitting Instagram vs Facebook in pixel view isn't possible. 'Creative' reporting doesn't cater well to dynamic creative testing, where it could excel. Review collected by and hosted on G2.com.

I love that Triple Whale makes sharing ongoing data and reporting to clients easy! We also love getting more granular with attribution and the distribution of advertising funds, and TW makes it so easy to see everything in one place. Review collected by and hosted on G2.com.

A lot of the data and dashboard elements are not as client-friendly as we would like. It could be beneficial to have a "back end" area for advertisers and marketers and then have a "front end" that's simplified significantly for clients. Review collected by and hosted on G2.com.

Look I'm new to the digital side of marketing and planning out our business. Triple Whale makes it so easy to see my ROI through each channel, and what products, creative, and tactics are working making it simpler to plan strategies with my agencies and teams. Review collected by and hosted on G2.com.

Actually, I would say I wished they had a product analysis function but thankfully this has been in beta and has helped so much! If there was a function to filter out products by tags that would be next level! Review collected by and hosted on G2.com.

Triple Whale allows us to get a much deeper understanding of how our entire advertising eco-system is working together and allows us to get more clarity on attribution. It also provides us with a WEALTHY of insight all in one dashboard that has dramatically allowed us to make better data drive decisions to help scale brands. Review collected by and hosted on G2.com.

The only downside for TW is the a la carte pricing for specific features when you are already getting charged ona sliding scale based on revenue. It would be great if they could lump this all into one. Review collected by and hosted on G2.com.

In the apocalyptic days of ios14, Triple Whale has been a game changer for our business. It has helped us understand which of our marketing is working and which isn't. I think the best feature is our ability to see the purchase journey of our customers as they interact with several phases of our marketing campaigns in google, email and FB. Review collected by and hosted on G2.com.

At times, TW acts glitchy. The new search bar that was recently added under the Pixel>Ads page added is pretty annoying because it is always prefilled with my login text, so we have to delete the text before we can see any valuable data. Review collected by and hosted on G2.com.

It has a better way of looking at attribution than just last click/touch model found on most ad platforms. With Triple Whale you'll be able to see side-by-side how in-platform data is different from the Triple Whale's holistic attribution model that offers Linear model, First click model among others. Review collected by and hosted on G2.com.

It's not able to show cohorts very clearly and lacks the data into middle-funnel conversions (i.e: leads), thus you cannot really see the important middle step in your conversion journey - people who clicked through, became a lead and then purchased. Review collected by and hosted on G2.com.

Since using Triple Whale it has never been easier to make data driven business decisions. Their atribution models, AI insights, customer journey maps, and creative analysis has helped us make educated actions that ultimately lead to an increase in online revenue by over 130% in a single month. Review collected by and hosted on G2.com.

There is so much information available sometimes it can be hard to digset, however, with the new AI powered lighthouse tool the data has become much easier to understand at times. Review collected by and hosted on G2.com.

It provides a more accurate picture of our ad performance across multiple platforms but especially Meta/Facebook. Since the iOS privacy updates, platform-tracking has gotten so inaccurate but Triple Whale gives us such a clearer picture. It also provides even more insight like what products are more popular and recommendations on how to bundle. It's definitely helped us with our clients. Review collected by and hosted on G2.com.

Just that the cost is definitely something to consider. Luckily, clients that are serious about their ad performance see the value and worth of investing in a Triple Whale account! Review collected by and hosted on G2.com.