Triple Whale Reviews & Product Details

We started using Triple Whale over a year ago and it has been a game changer with analyzing how platforms are performing. I live in the platform all day. It allows us to watch campaigns better and make better decisions for the media that we're running. Everyone that we work/talk with at TW has been great and very knowlegable. 100% recommend to anyone and everyone. Review collected by and hosted on G2.com.

They make some updates to the dashboard that are frustrating when you're used to looking at it from one way. We'd like to integrate with some additonal media partners we work with and that has been very challenging over the last year+. Review collected by and hosted on G2.com.

As a DTC and Ecommerce Marketing Agency, Hunter Digital is 100% focused on growing our client's online sales and optimizing their Media Spend. Thanks to TripleWhale we have clarity into the metrics and can feel confident that the data is accurate. The reporting and usability of TripleWhale is second to none and the support is outstanding. Their team continues to innovate and their new AI tool, Moby, is changing how we analyze data. We love being a TripleWhale partner and Enterprise User. Review collected by and hosted on G2.com.

There's not much to dislike and when there is their support team is always there to help fix the problem. Review collected by and hosted on G2.com.

Now that the AI assistant is getting better, it's making Triple Whale a tool that anyone on the team can use. Review collected by and hosted on G2.com.

Amazon data does not store in their platform, so you're always at the API limit for lookback, which isn't much. Review collected by and hosted on G2.com.

I like the different attribution options and the ability to connect all my paid media channels Review collected by and hosted on G2.com.

There is a lot of data to aggregate and it can sometime go a little slo but they are improving that Review collected by and hosted on G2.com.

By far the most useful tool helping us with our media buying strategy. Review collected by and hosted on G2.com.

Improvements in reporting needed, selection of time periods. Review collected by and hosted on G2.com.

Nothing. During the use of service I though the price for UTM tracking was to much. Post use of service my expereince feels like i've been full blown scammed. Review collected by and hosted on G2.com.

Previously used this software, its simply utm tracking so overpriced for what it is. We canceled in march of this year to switch over to madgicx. We made the cancelation on there site and thought all was well. We recently realized they're still billing us so contacted them with no resolution provided other than a "we will escalate" statement that I'm sure will go in their favor. Went back through the cancelation process the second time before this conversation. No email confirmation or anything proving I did cancel which is super convenient for them with disputes. An hour later I go back to look and it shows as STILL SUBSCRIBED! All my billing info still there ready to bill me again December 1st. My advice is unless you like overpaying for UTM tracking and you plan to use this service for the rest of your life (because its impossible to cancel) then don't do it. Other reviews are floating around complaining of the exact same thing. Not sure what it is about ECOM related software companies but this seems to be a common issue with them billing post cancelation and then conveniently having no record of your cancelation once you reach back out. Review collected by and hosted on G2.com.

Centralized Idea, dashboard can be customized, all in one Review collected by and hosted on G2.com.

Sometimes it gets extremley difficult to reach the righ pod of the metrics Review collected by and hosted on G2.com.

Its easy to navigate and shows data for each advertising platform Review collected by and hosted on G2.com.

Sometimes it doesn't pull through data immediately on desktop, but does via the app/mobile. Review collected by and hosted on G2.com.

We love the real time figures from FB, it allows us to make real time decisions about campaigns. Review collected by and hosted on G2.com.

it is on the pricey side for smaller agencies Review collected by and hosted on G2.com.

We used Google Analytics only before connecting with Triple Whale, and layering spend into our calculations made our optimization processes inefficient. Triple Whale has been a big help in pulling all data sources together for real-time updates in one place. Another benefit we've felt is getting visibility into new customer CPA and ROAS metrics, which can be especially valuable with brands that have subscriptions that can inflate in-platform CPA metrics.

We use it as another data source to compare against what Facebook and Google Analytics say (considering the different attribution windows all three platforms use) to make better-informed optimization decisions. We've also found most accounts we work with have found success tracking closer to what Triple Whale says than what FB and GA can do on their own. Review collected by and hosted on G2.com.

I think the main error that can come from using Triple Whale is thinking it solves the attribution challenge entirely. Another issue we've found is that Triple Whale doesn't pass their Pixel's data back to Facebook to improve the algorithm's optimization decisions; it's simply a dashboard for media buyers to have some additional context and steer spend accordingly. Review collected by and hosted on G2.com.