IBM Dynamic Pricing helps online retailers respond in real time to changes in competitive prices, product demand and market conditions—driving improvements in revenue, margin and customer loyalty. This cloud-based offering automatically recommends an online retailer’s best response. It combines web data, such as page views and cart abandonment—along with sales, inventory and the latest competitive pricing information—and uses pricing intelligence to recommend the most appropriate pricing action.
We work directly with retailers. This helps our team to control the pricing between different competitors throughout North America. I like that we can update our team on changes in pricing when competitors pick up on new strategies.
What do you dislike?
Overall it is a great software that provides good suggestions. It is still important to do external researches in order to confirm that the suggestions are correct. Until now, they have been pretty accurate.
What business problems are you solving with the product? What benefits have you realized?
This software is helping us to keep up with competition. It has helped us improve our sales and reach our customers in a highly efficient manner.
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