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SureCart

By SureCart

4.7 out of 5 stars
3 star
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2 star
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1 star
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How would you rate your experience with SureCart?

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SureCart Pros and Cons: Top Advantages and Disadvantages

Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users love the ease of use of SureCart, appreciating its simplicity and intuitive interface for seamless e-commerce management. (26 mentions)
Users commend the responsive customer support of SureCart, appreciating the team's attentiveness and helpfulness with inquiries. (19 mentions)
Users admire the easy setup of SureCart, appreciating its intuitive design and seamless integration with existing tools. (14 mentions)
Users appreciate the ease of use and lightweight design of SureCart, making online selling straightforward and efficient. (13 mentions)
Users love the easy integrations of SureCart, enhancing their e-commerce experience with a seamless and intuitive setup. (12 mentions)
Users love the intuitive and easy-to-use UI of SureCart, enhancing their eCommerce experience effortlessly. (9 mentions)
Users highlight the affordable pricing of SureCart, finding it incredibly beneficial for startups compared to competitors. (7 mentions)
Users enjoy the user-friendly experience of SureCart, appreciating its intuitive design and seamless updates. (7 mentions)
Users value the comprehensive feature integration of SureCart, ensuring all e-commerce needs are met effortlessly. (6 mentions)
Users feel that the missing features in SureCart limit its potential for more advanced affiliate programs and integrations. (15 mentions)
Users express concern over the limitations in customization and integration options with SureCart, affecting usability. (11 mentions)
Users experience integration issues with payment platforms, hindering functionality and usability for various services. (6 mentions)
Users express frustration with payment issues, highlighting limited integration with local gateways and slow approval processes. (5 mentions)
Users express frustration with access limitations, including product image handling and variant restrictions impacting usability. (4 mentions)
Users find that SureCart offers limited customization, particularly in the Affiliate module and product options. (4 mentions)
Users miss the auto-apply discount feature, wishing for improved checkout customization options in SureCart. (1 mentions)

Top Pros or Advantages of SureCart

1. Ease of Use
Users love the ease of use of SureCart, appreciating its simplicity and intuitive interface for seamless e-commerce management.
See 26 mentions

See Related User Reviews

Verified User
A

Verified User

Small-Business (50 or fewer emp.)

3.5/5

"Great product but support is slow + community posts get approved slowly"

What do you like about SureCart?

- Pricing is OK - System is lightweight - Nice community - Whole ecosystem - SaaS so your eCommerce load is managed by them - Easy to use - When

Natasha N.
NN

Natasha N.

Small-Business (50 or fewer emp.)

5.0/5

"SureCart is Awesome For My Sites and My Clients!"

What do you like about SureCart?

I’ve been using SureCart for a couple years and it’s been such a smooth experience compared to other cart/checkout tools I’ve tried. I use it for my o

2. Customer Support
Users commend the responsive customer support of SureCart, appreciating the team's attentiveness and helpfulness with inquiries.
See 19 mentions

See Related User Reviews

Natasha N.
NN

Natasha N.

Small-Business (50 or fewer emp.)

5.0/5

"SureCart is Awesome For My Sites and My Clients!"

What do you like about SureCart?

I’ve been using SureCart for a couple years and it’s been such a smooth experience compared to other cart/checkout tools I’ve tried. I use it for my o

EB

Eric B.

Small-Business (50 or fewer emp.)

5.0/5

"Finally, a simple, fast, and well-designed e-commerce solution for WordPress"

What do you like about SureCart?

I love how simple and intuitive SureCart is compared to other e-commerce plugins for WordPress. It integrates seamlessly with Elementor and my existin

3. Easy Setup
Users admire the easy setup of SureCart, appreciating its intuitive design and seamless integration with existing tools.
See 14 mentions

See Related User Reviews

Natasha N.
NN

Natasha N.

Small-Business (50 or fewer emp.)

5.0/5

"SureCart is Awesome For My Sites and My Clients!"

What do you like about SureCart?

I’ve been using SureCart for a couple years and it’s been such a smooth experience compared to other cart/checkout tools I’ve tried. I use it for my o

EB

Eric B.

Small-Business (50 or fewer emp.)

5.0/5

"Finally, a simple, fast, and well-designed e-commerce solution for WordPress"

What do you like about SureCart?

I love how simple and intuitive SureCart is compared to other e-commerce plugins for WordPress. It integrates seamlessly with Elementor and my existin

4. Features
Users appreciate the ease of use and lightweight design of SureCart, making online selling straightforward and efficient.
See 13 mentions

See Related User Reviews

Natasha N.
NN

Natasha N.

Small-Business (50 or fewer emp.)

5.0/5

"SureCart is Awesome For My Sites and My Clients!"

What do you like about SureCart?

I’ve been using SureCart for a couple years and it’s been such a smooth experience compared to other cart/checkout tools I’ve tried. I use it for my o

Bianca J.
BJ

Bianca J.

Small-Business (50 or fewer emp.)

4.0/5

"Simplifying e-commerce for digital downloads"

What do you like about SureCart?

SureCart has made it super simple to add digital products and services for sale on my websites. I love that it's an easy, no fuss interface and that i

5. Easy Integrations
Users love the easy integrations of SureCart, enhancing their e-commerce experience with a seamless and intuitive setup.
See 12 mentions

See Related User Reviews

EB

Eric B.

Small-Business (50 or fewer emp.)

5.0/5

"Finally, a simple, fast, and well-designed e-commerce solution for WordPress"

What do you like about SureCart?

I love how simple and intuitive SureCart is compared to other e-commerce plugins for WordPress. It integrates seamlessly with Elementor and my existin

Bianca J.
BJ

Bianca J.

Small-Business (50 or fewer emp.)

4.0/5

"Simplifying e-commerce for digital downloads"

What do you like about SureCart?

SureCart has made it super simple to add digital products and services for sale on my websites. I love that it's an easy, no fuss interface and that i

6. User Interface
Users love the intuitive and easy-to-use UI of SureCart, enhancing their eCommerce experience effortlessly.
See 9 mentions

See Related User Reviews

Natasha N.
NN

Natasha N.

Small-Business (50 or fewer emp.)

5.0/5

"SureCart is Awesome For My Sites and My Clients!"

What do you like about SureCart?

I’ve been using SureCart for a couple years and it’s been such a smooth experience compared to other cart/checkout tools I’ve tried. I use it for my o

Chandresh V.
CV

Chandresh V.

Mid-Market (51-1000 emp.)

5.0/5

"Promising Headless eCommerce alternative to Woo and Shopify"

What do you like about SureCart?

SureCart brings a refreshing, modern checkout and eCommerce experience to WordPress. It handles subscriptions, digital product sales, physical product

7. Affordable Pricing
Users highlight the affordable pricing of SureCart, finding it incredibly beneficial for startups compared to competitors.
See 7 mentions

See Related User Reviews

William M.
WM

William M.

Small-Business (50 or fewer emp.)

4.5/5

"Best low cost payment platform!"

What do you like about SureCart?

Surecart offers all premium features to everyone without a monthly or annual fee upfront. You only pay as you go which is fantastic!

Shanto A.
SA

Shanto A.

Small-Business (50 or fewer emp.)

5.0/5

"SureCart is definitely the easiest yet feature rich eCommerce solution"

What do you like about SureCart?

I like the simplicity and flexibility of SureCart. It's perfect for my needs, and it's very lightweight, unlike WooCommerce. It integrates well with S

8. User-Friendly
Users enjoy the user-friendly experience of SureCart, appreciating its intuitive design and seamless updates.
See 7 mentions

See Related User Reviews

Natasha N.
NN

Natasha N.

Small-Business (50 or fewer emp.)

5.0/5

"SureCart is Awesome For My Sites and My Clients!"

What do you like about SureCart?

I’ve been using SureCart for a couple years and it’s been such a smooth experience compared to other cart/checkout tools I’ve tried. I use it for my o

Chandresh V.
CV

Chandresh V.

Mid-Market (51-1000 emp.)

5.0/5

"Promising Headless eCommerce alternative to Woo and Shopify"

What do you like about SureCart?

SureCart brings a refreshing, modern checkout and eCommerce experience to WordPress. It handles subscriptions, digital product sales, physical product

9. Feature Functionality
Users value the comprehensive feature integration of SureCart, ensuring all e-commerce needs are met effortlessly.
See 6 mentions

See Related User Reviews

EB

Eric B.

Small-Business (50 or fewer emp.)

5.0/5

"Finally, a simple, fast, and well-designed e-commerce solution for WordPress"

What do you like about SureCart?

I love how simple and intuitive SureCart is compared to other e-commerce plugins for WordPress. It integrates seamlessly with Elementor and my existin

Anil A.
AA

Anil A.

Small-Business (50 or fewer emp.)

5.0/5

"SureCart is fast, efficient, and feature-rich e-commerce solution!"

What do you like about SureCart?

I like SureCart because of its speed, efficiency and rich features set for all my e-commerce needs while staying in WordPress ecosystem. It is very ea

Top Cons or Disadvantages of SureCart

1. Missing Features
Users feel that the missing features in SureCart limit its potential for more advanced affiliate programs and integrations.
See 15 mentions

See Related User Reviews

Natasha N.
NN

Natasha N.

Small-Business (50 or fewer emp.)

5.0/5

"SureCart is Awesome For My Sites and My Clients!"

What do you dislike about SureCart?

I wish it would work with Printful and other POD services.

EB

Eric B.

Small-Business (50 or fewer emp.)

5.0/5

"Finally, a simple, fast, and well-designed e-commerce solution for WordPress"

What do you dislike about SureCart?

Overall, SureCart is excellent, but the Affiliate module feels too basic. It’s not very customizable and lacks the depth needed to run a more advanced

2. Limitations
Users express concern over the limitations in customization and integration options with SureCart, affecting usability.
See 11 mentions

See Related User Reviews

Natasha N.
NN

Natasha N.

Small-Business (50 or fewer emp.)

5.0/5

"SureCart is Awesome For My Sites and My Clients!"

What do you dislike about SureCart?

I wish it would work with Printful and other POD services.

EB

Eric B.

Small-Business (50 or fewer emp.)

5.0/5

"Finally, a simple, fast, and well-designed e-commerce solution for WordPress"

What do you dislike about SureCart?

Overall, SureCart is excellent, but the Affiliate module feels too basic. It’s not very customizable and lacks the depth needed to run a more advanced

3. Integration Issues
Users experience integration issues with payment platforms, hindering functionality and usability for various services.
See 6 mentions

See Related User Reviews

Natasha N.
NN

Natasha N.

Small-Business (50 or fewer emp.)

5.0/5

"SureCart is Awesome For My Sites and My Clients!"

What do you dislike about SureCart?

I wish it would work with Printful and other POD services.

Bianca J.
BJ

Bianca J.

Small-Business (50 or fewer emp.)

4.0/5

"Simplifying e-commerce for digital downloads"

What do you dislike about SureCart?

Not all payment gateways are supported yet, and so from a South African perspective it take a long time to get a Paystack account approved.

4. Payment Issues
Users express frustration with payment issues, highlighting limited integration with local gateways and slow approval processes.
See 5 mentions

See Related User Reviews

Bianca J.
BJ

Bianca J.

Small-Business (50 or fewer emp.)

4.0/5

"Simplifying e-commerce for digital downloads"

What do you dislike about SureCart?

Not all payment gateways are supported yet, and so from a South African perspective it take a long time to get a Paystack account approved.

Verified User
A

Verified User

Small-Business (50 or fewer emp.)

4.5/5

"Easy all the way around"

What do you dislike about SureCart?

The lack of payment integrations with latinamerican platforms

5. Access Limitations
Users express frustration with access limitations, including product image handling and variant restrictions impacting usability.
See 4 mentions

See Related User Reviews

Verified User
A

Verified User

Small-Business (50 or fewer emp.)

5.0/5

"Refreshingly usable, powerful ecommerce for Wordpress"

What do you dislike about SureCart?

It's both a plus and a minus all at once — the fact that it's a SaaS means that it's fast and keeps running lean without impacting your server resourc

Bianca J.
BJ

Bianca J.

Small-Business (50 or fewer emp.)

4.0/5

"Simplifying e-commerce for digital downloads"

What do you dislike about SureCart?

Not all payment gateways are supported yet, and so from a South African perspective it take a long time to get a Paystack account approved.

6. Limited Customization
Users find that SureCart offers limited customization, particularly in the Affiliate module and product options.
See 4 mentions

See Related User Reviews

EB

Eric B.

Small-Business (50 or fewer emp.)

5.0/5

"Finally, a simple, fast, and well-designed e-commerce solution for WordPress"

What do you dislike about SureCart?

Overall, SureCart is excellent, but the Affiliate module feels too basic. It’s not very customizable and lacks the depth needed to run a more advanced

Verified User
A

Verified User

Small-Business (50 or fewer emp.)

5.0/5

"Simple, Lightweight, and Supportive – Perfect for Small Businesses"

What do you dislike about SureCart?

The main downside I’ve noticed is the cut SureCart takes on every transaction, which makes sense since nothing is completely free. I also wish their e

7. Discount Issues
Users miss the auto-apply discount feature, wishing for improved checkout customization options in SureCart.
See 1 mentions

See Related User Reviews

Raj B.
RB

Raj B.

Small-Business (50 or fewer emp.)

4.0/5

"Best plugin on WordPress for all eCommerce needs"

What do you dislike about SureCart?

I miss having a feature to Auto apply discounts or setup fee for checkouts. If they add that it would be good.

SureCart Reviews (38)

Reviews

SureCart Reviews (38)

4.7
38 reviews
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G2 reviews are authentic and verified.
Taimur A.
TA
UI/UX Designer & Web Developer
Small-Business (50 or fewer emp.)
"Game-changing way to sell subscriptions and licenses"
What do you like best about SureCart?

SureCart makes it incredibly easy to sell subscriptions for my WordPress themes and plugins. The built-in licensing feature has been a total game-changer for my business, saving me from using multiple tools and complicated setups. I also love how simple the checkout builder is — drag, drop, and it just works. The platform is lightweight, fast, and packed with features like coupons, abandoned cart recovery, and order bumps that normally require extra plugins. The support team is responsive and very helpful. Review collected by and hosted on G2.com.

What do you dislike about SureCart?

I wish SureCart had more payment gateways and better support for local payment methods. That would make it even more flexible for international customers. Review collected by and hosted on G2.com.

Natasha N.
NN
Technical Support Specialist | Project Management & Website Support
Marketing and Advertising
Small-Business (50 or fewer emp.)
"SureCart is Awesome For My Sites and My Clients!"
What do you like best about SureCart?

I’ve been using SureCart for a couple years and it’s been such a smooth experience compared to other cart/checkout tools I’ve tried. I use it for my own personal sites as well ad on client sites.

The setup is super simple, the interface is clean, and it just works without a lot of hassle. I love that it’s lightweight but still gives me the features I actually need, like subscriptions, order bumps, and omg I was SO excited when the affiliate platform was released as alternatives are crazy expensive and you don't know if it'll be worth it until you grow, so it's nice to be able to set that up from the beginning so it's all ready when you are!

Support has also been quick and helpful whenever I’ve had questions, which makes a big difference. It feels like they really care about improving the product and listening to feedback, and they're super active in the FB group, and I've even seen Adam popping up on Reddit! Review collected by and hosted on G2.com.

What do you dislike about SureCart?

I wish it would work with Printful and other POD services. Review collected by and hosted on G2.com.

Heather W.
HW
Owner/CEO
Small-Business (50 or fewer emp.)
"Really Loving This Cart Alternative!"
What do you like best about SureCart?

I really love using SureCart for a number of reasons. It was very easy to add to my website. It isn't a heavy plug in like WooCommerce and is much easier for me to navigate. I don't have to pay for additional features like affiliates, subscriptions etc. And the fact that I was able to have a lifetime license was amazing! I also like that it integrates with my Elementor builder and I can connect it with OttoKit to easily trigger my other systems and software connections without having to use an outside software like Zapier. Review collected by and hosted on G2.com.

What do you dislike about SureCart?

I haven't really run across anything I dislike yet, I am still pretty new to the platform Review collected by and hosted on G2.com.

Verified User in Arts and Crafts
AA
Small-Business (50 or fewer emp.)
"Simple, Lightweight, and Supportive – Perfect for Small Businesses"
What do you like best about SureCart?

I’ve been using SureCart for my WordPress site, and it has been such a breath of fresh air compared to WooCommerce. It’s incredibly easy to implement and lightweight, which made getting my small business up and running a smooth and stress-free experience. Even better, their customer support has been excellent—I’ve received prompt, helpful responses, and I’m currently on one of their free plans. SureCart has made selling online straightforward, and I truly appreciate having a reliable, simple option that just works. Review collected by and hosted on G2.com.

What do you dislike about SureCart?

The main downside I’ve noticed is the cut SureCart takes on every transaction, which makes sense since nothing is completely free. I also wish their editor for customizing email templates—like order confirmations and invoices—was more user-friendly. Right now, it requires editing the HTML directly, which can be a bit tricky if you’re not comfortable with coding. Review collected by and hosted on G2.com.

Shane S.
SS
Owner, Chief Technologist
Small-Business (50 or fewer emp.)
"Launch Your Online Store in Less Than 5 Clicks... Literally!"
What do you like best about SureCart?

SureCart works out of the box.

There are no templates to set up, no painfully long setup process, and you don't need to purchase 30 different add-ons for standard functionality.

If you need to get a store up fast and you don't really care to customize it, you can launch SureCart and start taking orders within a few minutes. If you're a power user and want to do more - SureCart makes it really easy to customize the store so that it aligns with your website's brand! Review collected by and hosted on G2.com.

What do you dislike about SureCart?

SureCart is very new, so it does still lack some power user features. There are limitations on product variations, which make it a difficult choice for those selling apparel. But they have been actively releasing new features regularly! Review collected by and hosted on G2.com.

Josh L.
JL
Agency Owner
Small-Business (50 or fewer emp.)
"More than a Woo alternative - A better way to eCommerce for 99% of businesses"
What do you like best about SureCart?

It's not like Woo and that's a good thing. I love the interface, clean and simple, and helps win over users that value the UI and UX, especially for less technical store admins. Very easy to set up and install and configure, far easier than other products that we've tried. Review collected by and hosted on G2.com.

What do you dislike about SureCart?

Needs more ppl to use and love it! The frustrating strength of Woo is their developer crowd that can extend it to fit very niche business workflows and third-party integrations. Review collected by and hosted on G2.com.

Fernando A.
FA
Information Technology Technician
Small-Business (50 or fewer emp.)
"Smooth and worry free e-commerce experience"
What do you like best about SureCart?

Confidence that payments are processed, regardless of one-time or recurring. For recurring payments, it's not even necessary to rely on WordPress due to SureCart being headless, and downtime on the WordPress website won't affect the existing payments. Reliability is king.

Another big thing to me is how all features are deeply integrated. No need to tie different plugins, even for basic things like handling subscriptions. It's just one plugin and you have all your e-commerce needs.

SureCart is also pretty easy to use, easy to get a store up and running and support is just one of the best out there. Review collected by and hosted on G2.com.

What do you dislike about SureCart?

For some countries, the payment processor may be limited or not present, but the great majority of countries are covered with the existing available processor. Review collected by and hosted on G2.com.

EB
CEO
Small-Business (50 or fewer emp.)
"Finally, a simple, fast, and well-designed e-commerce solution for WordPress"
What do you like best about SureCart?

I love how simple and intuitive SureCart is compared to other e-commerce plugins for WordPress. It integrates seamlessly with Elementor and my existing tools, the checkout pages are lightning-fast, and managing products, subscriptions, and coupons is effortless. The support team is also incredibly responsive and genuinely listens to user feedback. Review collected by and hosted on G2.com.

What do you dislike about SureCart?

Overall, SureCart is excellent, but the Affiliate module feels too basic. It’s not very customizable and lacks the depth needed to run a more advanced affiliate program. I’d love to see more flexibility and reporting options in this area. Review collected by and hosted on G2.com.

Maniruzzaman-Akash A.
MA
Senior Software Engineer
Small-Business (50 or fewer emp.)
"Clean & Complete Ecommerce Solution"
What do you like best about SureCart?

1. Clean & Beautiful Admin UI: SureCart's Admin Interface of Product, Coupon, Customers, Subscriptions are really clean and beautiful. I love to use that in my Startup Ecommerce everyday.

2. Gutenberg Block Friendly and Elementor/Bricks support: They have complete support for all of their Blocks in Gutenberg which makes it feel like can do anything with WordPress now.

3. Easy Customer Dashbord: Customer Dashboard is really minimal and all features included.

4. No cost: It literally costs me nothing for my startup, I love their pricing plan compared to Woo or Shopify like Subscription, Agency, Affiliate part those are really premium feature. All of the other compettitor makes them high price, SureCart given those with most custmizability like that is really incredible.

5. Support: I like their support, they do check in-depth and solve customers out of the box problem too. Review collected by and hosted on G2.com.

What do you dislike about SureCart?

- For me whatever them is enough. But, I would like to get the review feature there. I heard they're working on that. Hope it would be released soon. Review collected by and hosted on G2.com.

Chandresh V.
CV
Digital Marketing Manager
Mid-Market (51-1000 emp.)
"Promising Headless eCommerce alternative to Woo and Shopify"
What do you like best about SureCart?

SureCart brings a refreshing, modern checkout and eCommerce experience to WordPress. It handles subscriptions, digital product sales, physical product sales and donations without needing a stack of WordPress plugins. It's built with performance in mind and doesn't slow down sites like heavier alternatives often do. The UI is intuitive and easy to use and the SaaS-style backend makes updates seamless. Even their customer support is responsive and helpful. Review collected by and hosted on G2.com.

What do you dislike about SureCart?

Their ecosystem of third-party extensions and integrations is still growing slowly. Review collected by and hosted on G2.com.