# Best Social Media Analytics Software - Page 2 *By [Yukta Rustagi](https://research.g2.com/insights/author/yukta-rustagi)* The best social media analytics software in 2026 is Sprout Social, rated 4.4 out of 5 on G2 based on 6,400+ verified reviews. For small businesses and agencies, Zoho Social offers a free tier with strong analytics. The highest user-rated tool among the top five is Vista Social at 4.8 stars. 1. Sprout Social — 4.4/5 (6,400+ reviews): Best for social listening and analytics at scale 2. Hootsuite — 4.3/5 (7,200+ reviews): Best for multi-network scheduling and reporting 3. Zoho Social — 4.6/5 (2,900+ reviews): Best for small businesses and agencies 4. SOCi — 4.5/5 (4,000+ reviews): Best for multi-location brands and local search 5. Vista Social — 4.8/5 (1,000+ reviews): Best for small teams wanting scheduling plus analytics *Updated June 2026. Based on 2026 G2 verified review data across 313 products.* Social media analytics software provides functionality for gathering and reporting on data related to social media accounts. Social media analytics products are used by social media, marketing, and communications teams that use social analytics tools to identify successful practices, target demographics, and analyze real-time consumer practices. Data scientists and researchers may also utilize social media analytics tools to gather information about regions, practices, and tendencies. Social media analytics tools allow businesses to gain a greater understanding of customer desires and responsiveness. The products aim to grow businesses by measuring the effectiveness of social media campaigns. With increased awareness of customer sentiment and business practices, teams can strategize to create more effective campaigns while improving customer satisfaction and brand awareness. Social analytics products often provide information that benefits [social media monitoring software](https://www.g2.com/categories/social-media-monitoring). Monitoring functionality can also be found within [social media management software](https://www.g2.com/categories/social-media-mgmt) as a feature or [social media suites](https://www.g2.com/categories/social-media-suites) as either a feature or standalone product. To qualify for inclusion in the Social Media Analytics category, a product must be able to: - Create business goals that can be measured with data indicators - Provide tracking and sharing data - Evaluate audience size, engagement, and demographics - Aggregate social media statistics - Compare data from individual campaigns, posts, or pages ## Top Social Media Analytics Software at a Glance | # | Product | Rating | Best For | What Users Say | |---|---------|--------|----------|----------------| | 1 | [Sprout Social](https://www.g2.com/products/sprout-social/reviews) | 4.4/5.0 (6,379 reviews) | Multi-channel social reporting with campaign tagging | "[Intuitive, Responsive UI with Great Onboarding and Support](https://www.g2.com/survey_responses/sprout-social-review-12978419)" | | 2 | [Hootsuite](https://www.g2.com/products/hootsuite/reviews) | 4.3/5.0 (7,244 reviews) | Multi-account scheduling with unified social inbox | "[Efficient Social Media Management in One Platform](https://www.g2.com/survey_responses/hootsuite-review-12979294)" | | 3 | [Zoho Social](https://www.g2.com/products/zoho-social/reviews) | 4.6/5.0 (2,829 reviews) | Cross-platform scheduling with unified engagement tracking | "[Zoho Social Makes Scheduling and Team Collaboration Effortless](https://www.g2.com/survey_responses/zoho-social-review-12824152)" | | 4 | [SOCi](https://www.g2.com/products/soci/reviews) | 4.5/5.0 (4,186 reviews) | Multi-location social and review management | "[Powerful Multi-Location Management with Scalable Updates and Custom Reporting](https://www.g2.com/survey_responses/soci-review-12983007)" | | 5 | [Vista Social](https://www.g2.com/products/vista-social/reviews) | 4.8/5.0 (1,097 reviews) | Multi-platform scheduling with unified inbox engagement | "[Vista Social: User-Friendly, Reliable Posting, and Powerful Automations](https://www.g2.com/survey_responses/vista-social-review-12895619)" | | 6 | [Semrush](https://www.g2.com/products/semrush/reviews) | 4.4/5.0 (3,860 reviews) | SEO-driven social scheduling with competitor tracking | "[Comprehensive SEO Insights in One Platform](https://www.g2.com/survey_responses/semrush-review-12933812)" | | 7 | [Meltwater](https://www.g2.com/products/meltwater/reviews) | 4.1/5.0 (2,624 reviews) | Social listening with cross-channel media monitoring | "[A Structured Way to Track Industry Trends and Media Insights](https://www.g2.com/survey_responses/meltwater-review-12786913)" | | 8 | [Bitly](https://www.g2.com/products/bitly/reviews) | 4.5/5.0 (914 reviews) | Shortened link tracking across social channels | "[Bitly Makes Link Sharing Clean, Trackable, and Easy to Manage](https://www.g2.com/survey_responses/bitly-review-12865279)" | | 9 | [Linktree](https://www.g2.com/products/linktree/reviews) | 4.6/5.0 (96 reviews) | Multi-link bio pages with click analytics | "[Effortless Link Management, Limited Customization](https://www.g2.com/survey_responses/linktree-review-12721742)" | | 10 | [Dash Social](https://www.g2.com/products/dash-social/reviews) | 4.7/5.0 (406 reviews) | — | "[Dash Makes Scheduling Effortless with a Clean UI and Reliable Posting](https://www.g2.com/survey_responses/dash-social-review-12846720)" | ## How Many Social Media Analytics Software Products Does G2 Track? **Total Products under this Category:** 315 ### Category Stats (Jun 2026) - **Average Rating**: 4.38/5 The average rating of products in this category, based on all submitted ratings - **New Reviews This Quarter**: 891 - **Buyer Segments**: Small-Business 50% │ Mid-Market 37% │ Enterprise 13% Represents the distribution of reviewers across all products in this category. - **Top Trending Product**: True Anthem (+1.95%) - Among all products in this category, True Anthem recorded the largest rating increase compared to last month *Last updated: June 09, 2026* ## How Does G2 Rank Social Media Analytics Software Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 62,300+ Authentic Reviews - 315+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## Which Social Media Analytics Software Is Best for Your Use Case? - **Leader:** [Sprout Social](https://www.g2.com/products/sprout-social/reviews) - **Highest Performer:** [Sotrender](https://www.g2.com/products/sotrender/reviews) - **Easiest to Use:** [Vista Social](https://www.g2.com/products/vista-social/reviews) - **Top Trending:** [Vista Social](https://www.g2.com/products/vista-social/reviews) - **Best Free Software:** [Sprout Social](https://www.g2.com/products/sprout-social/reviews) --- **Sponsored** ### Cloud Campaign Cloud Campaign is the leading platform built specifically for agencies and SaaS businesses looking to scale their social media management offerings. As the highest rated product in its category, Cloud Campaign consistently ranks #1 in Usability and Ease of Implementation, enabling businesses to work more efficiently, increase customer spend, and improve retention—without adding headcount. The best-in-class, white-labeled platform streamlines every aspect of social media management, from AI-powered caption writing and bulk content management to automated approvals, seamless scheduling, and detailed analytics. Designed for efficiency, Cloud Campaign offers scalable pricing and exceptional US-based support. Thousands of businesses trust Cloud Campaign to simplify workflows, maximize profitability, and keep their customers engaged with our powerful, yet easy-to-use platform. [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=240&secure%5Bdisplayable_resource_id%5D=240&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=240&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=53353&secure%5Bresource_id%5D=240&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fsocial-media-analytics&secure%5Btoken%5D=df254d5e4ce3e4649c4b544718680ee225f8c8fc19b60a95b5b934a7b12d205a&secure%5Burl%5D=https%3A%2F%2Fwww.cloudcampaign.com%2F&secure%5Burl_type%5D=free_trial) --- ## What Are the Top-Rated Social Media Analytics Software Products in 2026? ### 1. [Talkwalker by Hootsuite](https://www.g2.com/products/talkwalker-by-hootsuite/reviews) Talkwalker is the market-leading consumer intelligence company. We bring in data from 30+ social networks, 150 million websites, and 100 data partners for a truly unified view of consumers. Our platform incorporates five products for one seamless experience: Social Listening Social Benchmarking Media Monitoring Customer Feedback Analytics Audience Insights Blue Silk™ AI drives the magic of Talkwalker. It uses our NLP and Generative AI technology to enrich the data, categorize it fast, and surface the most actionable insights. Talkwalker is the platform of choice for over 2,500 brands. Find out more at www.talkwalker.com. **Average Rating:** 4.3/5.0 **Total Reviews:** 126 **How Do G2 Users Rate Talkwalker by Hootsuite?** - **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.0/10) - **Attribution:** 7.3/10 (Category avg: 7.9/10) - **Scalability:** 8.6/10 (Category avg: 8.6/10) - **Report Customizability:** 8.2/10 (Category avg: 8.1/10) **Who Is the Company Behind Talkwalker by Hootsuite?** - **Seller:** [Hootsuite](https://www.g2.com/sellers/hootsuite) - **Year Founded:** 2008 - **HQ Location:** Vancouver, BC - **Twitter:** @hootsuite (6,165,910 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/288540/ (1,751 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Public Relations and Communications, Marketing and Advertising - **Company Size:** 39% Small-Business, 34% Mid-Market #### What Are Talkwalker by Hootsuite's Pros and Cons? **Pros:** - Customer Support (2 reviews) - Analytics (1 reviews) - Customization (1 reviews) - Feature Quantity (1 reviews) - Filtering Options (1 reviews) **Cons:** - Platform Limitations (2 reviews) - Complex Features (1 reviews) - Complexity (1 reviews) - Data Inaccuracy (1 reviews) - Difficult Setup (1 reviews) ### 2. [Mentionlytics](https://www.g2.com/products/mentionlytics/reviews) Mentionlytics is an advanced social media listening and brand monitoring platform that helps brands track, analyze, and manage their online presence in real time. Using AI-driven media monitoring, it detects mentions across leading platforms like TikTok, X (Twitter), Instagram, Facebook, LinkedIn, YouTube, Reddit, Telegram, Pinterest, and Bluesky, as well as news sites, blogs, forums, and the broader web. With powerful social media analytics, Mentionlytics delivers deep insights into brand reputation, audience sentiment, and competitor activity. Its sentiment analysis feature leverages AI to identify trends, detect crises early, and optimize engagement strategies with data-driven recommendations. Designed for ease of use, Mentionlytics offers an intuitive dashboard and automation tools, making it the ultimate solution for businesses seeking comprehensive social listening and in-depth analytics. Trusted by thousands of global brands, Mentionlytics empowers teams to stay ahead in the ever-evolving digital landscape. **Average Rating:** 4.9/5.0 **Total Reviews:** 107 **How Do G2 Users Rate Mentionlytics?** - **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 9.0/10) - **Attribution:** 9.2/10 (Category avg: 7.9/10) - **Scalability:** 9.1/10 (Category avg: 8.6/10) - **Report Customizability:** 8.8/10 (Category avg: 8.1/10) **Who Is the Company Behind Mentionlytics?** - **Seller:** [Mentionlytics Ltd](https://www.g2.com/sellers/mentionlytics-ltd) - **Year Founded:** 2016 - **HQ Location:** London, United Kingdom - **Twitter:** @mentionlytics (10,641 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/10573154/ (28 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Marketing Manager - **Top Industries:** Marketing and Advertising, Computer Software - **Company Size:** 71% Small-Business, 23% Mid-Market #### What Are Mentionlytics's Pros and Cons? **Pros:** - Customer Service (4 reviews) - Ease of Use (4 reviews) - Helpful (4 reviews) - Affordability/Reasonable Prices (3 reviews) - Coverage (3 reviews) **Cons:** - Expensive (3 reviews) - Mentions Management (3 reviews) - High Pricing (2 reviews) - Learning Curve (2 reviews) - Limited Customization (2 reviews) ### 3. [Twitter Analytics](https://www.g2.com/products/twitter-analytics/reviews) Measure and boost your impact on Twitter. **Average Rating:** 4.1/5.0 **Total Reviews:** 214 **How Do G2 Users Rate Twitter Analytics?** - **Has the product been a good partner in doing business?:** 7.7/10 (Category avg: 9.0/10) - **Attribution:** 7.2/10 (Category avg: 7.9/10) - **Scalability:** 7.5/10 (Category avg: 8.6/10) - **Report Customizability:** 6.5/10 (Category avg: 8.1/10) **Who Is the Company Behind Twitter Analytics?** - **Seller:** [Twitter](https://www.g2.com/sellers/twitter) - **Year Founded:** 2006 - **HQ Location:** San Francisco, CA - **LinkedIn® Page:** https://www.linkedin.com/company/96622/ (994 employees on LinkedIn®) - **Ownership:** NYSE: TWTR - **Total Revenue (USD mm):** $3,716 **Who Uses This Product?** - **Top Industries:** Marketing and Advertising, Higher Education - **Company Size:** 63% Small-Business, 26% Mid-Market #### What Are Twitter Analytics's Pros and Cons? **Pros:** - Analytics (1 reviews) - Ease of Use (1 reviews) - Feature Quantity (1 reviews) **Cons:** - Limited Analytics (1 reviews) - Limited Audience Reach (1 reviews) ### 4. [Reportei](https://www.g2.com/products/reportei/reviews) Reportei is a cloud-based platform built for marketing teams and agencies to centralize data, automate reporting, and deliver clear, professional insights. Connect tools like Google Ads, Meta Ads, Google Analytics, and HubSpot to transform scattered data into organized, easy-to-read dashboards — all in one place. Create reports in minutes using ready-to-use templates, automate your workflow, and present results your clients will actually understand. **Average Rating:** 4.6/5.0 **Total Reviews:** 49 **How Do G2 Users Rate Reportei?** - **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.0/10) - **Attribution:** 7.8/10 (Category avg: 7.9/10) - **Scalability:** 9.2/10 (Category avg: 8.6/10) - **Report Customizability:** 7.9/10 (Category avg: 8.1/10) **Who Is the Company Behind Reportei?** - **Seller:** [Reportei](https://www.g2.com/sellers/reportei) - **Year Founded:** 2015 - **HQ Location:** Juiz de Fora, Minas Gerais - **LinkedIn® Page:** https://www.linkedin.com/company/reportei/ (28 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Marketing and Advertising - **Company Size:** 90% Small-Business, 10% Mid-Market ### 5. [Echobox](https://www.g2.com/products/echobox/reviews) Echobox is the premier social media solution for publishers. Over 2000 publishers in 100 countries rely on Echobox's AI technology to excel on all major social media channels, including Facebook, Instagram, WhatsApp, LinkedIn, TikTok, X, Bluesky, Threads! Echobox uses real-time and historic signals from a publisher's audience data to automatically create and execute a dynamic posting strategy. Echobox maximizes traffic and engagement, even taking into account breaking news that needs to be shared quickly. More at www.echobox.com **Average Rating:** 4.6/5.0 **Total Reviews:** 99 **How Do G2 Users Rate Echobox?** - **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 9.0/10) - **Attribution:** 7.1/10 (Category avg: 7.9/10) - **Scalability:** 8.9/10 (Category avg: 8.6/10) - **Report Customizability:** 8.8/10 (Category avg: 8.1/10) **Who Is the Company Behind Echobox?** - **Seller:** [Echobox](https://www.g2.com/sellers/echobox) - **Year Founded:** 2013 - **HQ Location:** London - **Twitter:** @EchoboxHQ (28,559 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/5268030/ (59 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Online Media, Newspapers - **Company Size:** 63% Small-Business, 31% Mid-Market #### What Are Echobox's Pros and Cons? **Pros:** - Multi-platform (2 reviews) - Post Scheduling (2 reviews) - Social Media Integration (2 reviews) - Automation Benefits (1 reviews) - Centralized Management (1 reviews) **Cons:** - Expensive (2 reviews) - High Pricing (2 reviews) - Inadequate Support (2 reviews) - Poor Response System (2 reviews) - Complex Usage (1 reviews) ### 6. [Tailwind](https://www.g2.com/products/tailwind/reviews) The Tool That Feels Like a Marketing Team Tailwind automates the most difficult parts of your social media marketing so you can grow smarter and faster. Save time with content creation, scheduling, and publishing for Instagram, Pinterest and Facebook. Official Facebook, Instagram, and Pinterest partner. 1 million + users. **Average Rating:** 4.3/5.0 **Total Reviews:** 139 **How Do G2 Users Rate Tailwind?** - **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 9.0/10) - **Attribution:** 8.1/10 (Category avg: 7.9/10) - **Scalability:** 8.4/10 (Category avg: 8.6/10) - **Report Customizability:** 6.4/10 (Category avg: 8.1/10) **Who Is the Company Behind Tailwind?** - **Seller:** [Tailwind](https://www.g2.com/sellers/tailwind) - **Year Founded:** 2012 - **HQ Location:** Oklahoma City, OK - **Twitter:** @TailwindApp (10,566 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/2575799/ (63 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Owner - **Top Industries:** Marketing and Advertising, Writing and Editing - **Company Size:** 91% Small-Business, 6% Mid-Market #### What Are Tailwind's Pros and Cons? **Pros:** - Ease of Use (2 reviews) - Easy Creation (2 reviews) - Easy Posting (2 reviews) - Post Scheduling (2 reviews) - Scheduling Posts (2 reviews) **Cons:** - Layout Issues (2 reviews) - Limited Features (2 reviews) - Missing Features (2 reviews) - Annoying Interface (1 reviews) - Complex Features (1 reviews) ### 7. [Sprinklr Social](https://www.g2.com/products/sprinklr-social/reviews) Sprinklr Social’s industry-leading platform empowers enterprise teams of all sizes to deliver a consistent brand experience across 35+ digital and social channels to drive engagement and revenue, with in-depth capabilities across publishing, engagement, listening, analytics, employee advocacy, influencer marketing and commerce. - Plan and schedule content using an editorial calendar, store all media assets in a digital asset manager and simultaneously publish across channels at AI-recommended times with an omni- channel publisher - Generate engaging, platform-specific content instantly with Sprinklr AI+ - Engage with your audience across 35+ social and messaging channels using a unified inbox - Leverage AI-powered classification to efficiently analyze sentiment and intent of the inbound messages and engage better and faster with AI Smart Response, Smart Compose, and auto- responses - Analyze performance across owned, earned and paid media, and integrate data from multiple sources into a unified report and get on-demand or routine access - Get 5 times more granular business insights with custom metrics and out-of-the-box dashboards - Uncover AI-powered, critical insights across brand health, campaign performance, competitor benchmarking and more - Empower your sales teams to grow leads by reaching more prospects and delivering personalized content faster - Amplify reach by empower your employees to share your branded content easily, leveraging user-generated content and engaging influencers - Leverage truly enterprise-grade with 10x more granular & customizable compliance and approval workflows for unique business needs **Average Rating:** 4.1/5.0 **Total Reviews:** 1,135 **How Do G2 Users Rate Sprinklr Social?** - **Has the product been a good partner in doing business?:** 8.0/10 (Category avg: 9.0/10) - **Attribution:** 7.0/10 (Category avg: 7.9/10) - **Scalability:** 8.2/10 (Category avg: 8.6/10) - **Report Customizability:** 8.1/10 (Category avg: 8.1/10) **Who Is the Company Behind Sprinklr Social?** - **Seller:** [Sprinklr](https://www.g2.com/sellers/sprinklr) - **Company Website:** https://www.sprinklr.com - **Year Founded:** 2009 - **HQ Location:** New York - **Twitter:** @Sprinklr (38,047 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/399351/ (4,380 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Social Media Specialist, Social Media Manager - **Top Industries:** Marketing and Advertising, Information Technology and Services - **Company Size:** 49% Enterprise, 29% Mid-Market #### What Are Sprinklr Social's Pros and Cons? **Pros:** - Ease of Use (95 reviews) - Centralized Management (74 reviews) - Features (66 reviews) - Analytics (51 reviews) - Social Media Integration (43 reviews) **Cons:** - Complex Usage (54 reviews) - Learning Curve (48 reviews) - Complexity (36 reviews) - Improvement Needed (34 reviews) - Learning Complexity (32 reviews) ### 8. [Later Social](https://www.g2.com/products/later-social/reviews) Later is a social media marketing and commerce platform that helps business owners, creators, agencies, and social media teams grow their brands and businesses online. Later helps you save time and grow your business by making it easy to manage your entire social media strategy, all in one place. Schedule posts to every social platform, get hashtag suggestions, best times to post, turn your images into clickable, shoppable posts with a custom link in bio, and much more! **Average Rating:** 4.5/5.0 **Total Reviews:** 381 **How Do G2 Users Rate Later Social?** - **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.0/10) - **Attribution:** 8.3/10 (Category avg: 7.9/10) - **Scalability:** 8.9/10 (Category avg: 8.6/10) - **Report Customizability:** 8.5/10 (Category avg: 8.1/10) **Who Is the Company Behind Later Social?** - **Seller:** [Later](https://www.g2.com/sellers/later-be4d4c43-6bd8-437c-acbb-08e5b98f3c0d) - **Company Website:** https://later.com/ - **Year Founded:** 2014 - **HQ Location:** Boston, MA - **Twitter:** @latermedia (37,949 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/latergram-me/ (1,991 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Owner, CEO - **Top Industries:** Marketing and Advertising, Health, Wellness and Fitness - **Company Size:** 80% Small-Business, 14% Mid-Market #### What Are Later Social's Pros and Cons? **Pros:** - Ease of Use (47 reviews) - Post Scheduling (43 reviews) - Scheduling (41 reviews) - Time-saving (29 reviews) - Scheduling Posts (27 reviews) **Cons:** - Publishing Limitations (14 reviews) - Limited Features (12 reviews) - Missing Features (12 reviews) - Linking Issues (10 reviews) - Scheduling Issues (10 reviews) ### 9. [Tagshop.ai](https://www.g2.com/products/tagshop-ai/reviews) Tagshop AI is a powerful AI UGC video ad generator designed to help brands create high-converting video ads using realistic AI avatars. Instead of relying on traditional shoots, actors, or complex editing workflows, marketers can simply provide a product URL or a short script, and Tagshop AI instantly transforms it into a polished, ready-to-launch UGC-style video ad. Built specifically for performance-driven campaigns, this AI UGC video ad generator creates content that aligns with what actually works on platforms like Instagram, TikTok, Facebook, and YouTube. From attention-grabbing hooks to natural-looking delivery and clear messaging, every video is optimized to feel authentic and drive engagement. What makes Tagshop AI stand out as an AI UGC video ad generator is its ability to produce multiple ad variations at scale. This allows businesses to test different creatives, angles, and messaging quickly without increasing production costs. As a result, teams can move faster, optimize campaigns in real time, and consistently improve ad performance with data-backed creative testing. **Average Rating:** 4.9/5.0 **Total Reviews:** 142 **How Do G2 Users Rate Tagshop.ai?** - **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 9.0/10) - **Attribution:** 10.0/10 (Category avg: 7.9/10) - **Scalability:** 10.0/10 (Category avg: 8.6/10) - **Report Customizability:** 9.4/10 (Category avg: 8.1/10) **Who Is the Company Behind Tagshop.ai?** - **Seller:** [Tagshop](https://www.g2.com/sellers/tagshop) - **Year Founded:** 2018 - **HQ Location:** Covina, US - **LinkedIn® Page:** https://www.linkedin.com/company/83528429 (18 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Founder - **Top Industries:** Computer Software, Marketing and Advertising - **Company Size:** 59% Small-Business, 34% Mid-Market #### What Are Tagshop.ai's Pros and Cons? **Pros:** - Ease of Use (31 reviews) - UGC Management (22 reviews) - Features (18 reviews) - Content Creation (17 reviews) - Innovation (16 reviews) **Cons:** - Missing Features (9 reviews) - Improvement Needed (6 reviews) - Slow Performance (6 reviews) - Content Issues (5 reviews) - Lack of Features (5 reviews) ### 10. [Onclusive Social](https://www.g2.com/products/onclusive-social/reviews) Onclusive Social is a cutting-edge social media intelligence platform that empowers marketing, PR, and communications teams to turn social media data into strategic insights. Our platform helps organizations make data-driven decisions that elevate their communications strategies and deliver measurable results, with unparalleled coverage across all major social networks, including LinkedIn and TikTok. Onclusive Social delivers the comprehensive social intelligence organizations need to drive business success. Our global presence and complete social media view enable teams to deeply understand brand conversations, analyze sentiment in real-time, and develop impactful strategies that set them apart from competitors. Learn more at https://onclusive.com/what-we-do/monitoring/social-listening/ **Average Rating:** 4.5/5.0 **Total Reviews:** 203 **How Do G2 Users Rate Onclusive Social?** - **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.0/10) - **Attribution:** 7.8/10 (Category avg: 7.9/10) - **Scalability:** 8.5/10 (Category avg: 8.6/10) - **Report Customizability:** 8.5/10 (Category avg: 8.1/10) **Who Is the Company Behind Onclusive Social?** - **Seller:** [Onclusive](https://www.g2.com/sellers/onclusive-0e8292cd-f759-4fc4-a337-5d8fe05afdd1) - **Year Founded:** 2002 - **HQ Location:** London, GB - **Twitter:** @Onclusive (3,684 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/onclusive/ (1,089 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Social Media Manager - **Top Industries:** Marketing and Advertising, Information Technology and Services - **Company Size:** 35% Enterprise, 33% Small-Business #### What Are Onclusive Social's Pros and Cons? **Pros:** - Analytics (1 reviews) - Helpful (1 reviews) - Insights (1 reviews) **Cons:** - Difficult Learning (1 reviews) - Difficult Setup (1 reviews) - Difficult Usability (1 reviews) - Lack of Clarity (1 reviews) - Learning Curve (1 reviews) ### 11. [HypeAuditor](https://www.g2.com/products/hypeauditor/reviews) HypeAuditor is a SaaS company offering complex solutions to brands, agencies, and platforms dealing with influencers. HypeAuditor has developed a comprehensive set of tools and reports to analyze influencers on Instagram, YouTube, TikTok, Twitch, and Twitter, and plan marketing campaigns. The toolset helps to discover and compare the quality of influencers’ accounts, verify their audience authenticity, and analyze audience demographics. The Campaign Management Solution allows businesses to create branded media plans for influencer campaigns, manage and automate campaigns with AI-based features, and track their performance. HypeAuditor provides a range of Market Analysis reports designed to provide businesses with industry insights and the influencer marketing landscape in different countries and niche markets. The reports include Competitor Analysis for exploring influencer strategies of competitive brands. The Competitor Comparison report helps to compare multiple brands side by side. All services are based on AI algorithms, which allows HypeAuditor to identify behavioral patterns and detect suspicious accounts. HypeAuditor’s goal is to provide the ultimate analytics solution to ensure the company’s clients work as effectively as possible with social media creators. **Average Rating:** 4.6/5.0 **Total Reviews:** 253 **How Do G2 Users Rate HypeAuditor?** - **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.0/10) - **Attribution:** 7.9/10 (Category avg: 7.9/10) - **Scalability:** 8.2/10 (Category avg: 8.6/10) - **Report Customizability:** 7.9/10 (Category avg: 8.1/10) **Who Is the Company Behind HypeAuditor?** - **Seller:** [HypeAuditor](https://www.g2.com/sellers/hypeauditor) - **Year Founded:** 2017 - **HQ Location:** Indianapolis, US - **Twitter:** @hypeauditor (1,485 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/hypeauditor/ (69 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** CEO - **Top Industries:** Marketing and Advertising, Public Relations and Communications - **Company Size:** 51% Small-Business, 38% Mid-Market #### What Are HypeAuditor's Pros and Cons? **Pros:** - Influencer Management (27 reviews) - Ease of Use (24 reviews) - Helpful (18 reviews) - Detailed Information (17 reviews) - User Interface (15 reviews) **Cons:** - Poor Reporting (7 reviews) - Limited Analytics (6 reviews) - Missing Features (6 reviews) - Expensive (5 reviews) - Inaccuracy (5 reviews) ### 12. [impact.com](https://www.g2.com/products/impact-com/reviews) Managing partnerships across multiple platforms kills efficiency and growth potential. impact.com eliminates this friction with the only comprehensive platform that unifies affiliate, creator, and advocacy programs. Access 250K+ quality partners, automate manual tasks, and track true incremental value—all while our expert team handles the heavy lifting from migration to optimization. **Average Rating:** 4.4/5.0 **Total Reviews:** 2,184 **How Do G2 Users Rate impact.com?** - **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 9.0/10) - **Attribution:** 8.9/10 (Category avg: 7.9/10) - **Scalability:** 9.0/10 (Category avg: 8.6/10) - **Report Customizability:** 8.7/10 (Category avg: 8.1/10) **Who Is the Company Behind impact.com?** - **Seller:** [Impact](https://www.g2.com/sellers/impact-d892873b-b1cd-447a-b4c8-a0f039e62cdb) - **Company Website:** https://www.Impact.com - **Year Founded:** 2008 - **HQ Location:** Santa Barbara, CA - **Twitter:** @impactdotcom (7,724 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/impact-partech/ (3,466 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** CEO, Owner - **Top Industries:** Marketing and Advertising, Computer Software - **Company Size:** 63% Small-Business, 17% Mid-Market #### What Are impact.com's Pros and Cons? **Pros:** - Ease of Use (636 reviews) - Features (379 reviews) - User Interface (346 reviews) - Affiliate Marketing (321 reviews) - Helpful (296 reviews) **Cons:** - Not Intuitive (210 reviews) - Learning Curve (194 reviews) - Poor Usability (176 reviews) - Complexity (172 reviews) - Technical Issues (136 reviews) ### 13. [Twitter API](https://www.g2.com/products/twitter-api/reviews) Twitters enterprise API platform delivers real-time and historical social data to power your business at scale. **Average Rating:** 4.5/5.0 **Total Reviews:** 22 **How Do G2 Users Rate Twitter API?** - **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.0/10) - **Attribution:** 8.6/10 (Category avg: 7.9/10) - **Scalability:** 9.2/10 (Category avg: 8.6/10) - **Report Customizability:** 8.1/10 (Category avg: 8.1/10) **Who Is the Company Behind Twitter API?** - **Seller:** [Twitter](https://www.g2.com/sellers/twitter) - **Year Founded:** 2006 - **HQ Location:** San Francisco, CA - **LinkedIn® Page:** https://www.linkedin.com/company/96622/ (994 employees on LinkedIn®) - **Ownership:** NYSE: TWTR - **Total Revenue (USD mm):** $3,716 **Who Uses This Product?** - **Company Size:** 46% Small-Business, 46% Mid-Market ### 14. [Brandwatch Social Media Management](https://www.g2.com/products/brandwatch-social-media-management/reviews) Brandwatch empowers over 5,000 of the worlds most admired companies to understand and engage with customers at the speed of social. Brandwatch Social Media Management, previously Falcon.io, is a leading solution for social media monitoring, advertising, publishing, audience and performance analytics, and managing customer data. Brandwatch Social Media Management enables brands to explore the full potential of digital marketing and advertising by managing multiple customer touchpoints on one platform. It allows marketers to deliver more personalized brand experiences based on enriched customer profiles. The platform features a highly intuitive and collaborative UI and is complemented by comprehensive support and consultancy services. **Average Rating:** 4.0/5.0 **Total Reviews:** 959 **How Do G2 Users Rate Brandwatch Social Media Management?** - **Has the product been a good partner in doing business?:** 8.5/10 (Category avg: 9.0/10) - **Attribution:** 6.7/10 (Category avg: 7.9/10) - **Scalability:** 8.1/10 (Category avg: 8.6/10) - **Report Customizability:** 7.4/10 (Category avg: 8.1/10) **Who Is the Company Behind Brandwatch Social Media Management?** - **Seller:** [Brandwatch](https://www.g2.com/sellers/brandwatch) - **Company Website:** https://www.brandwatch.com - **Year Founded:** 2007 - **HQ Location:** Brighton, East Sussex - **Twitter:** @Brandwatch (34,230 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/451367/ (842 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Social Media Manager, Marketing Manager - **Top Industries:** Marketing and Advertising, Higher Education - **Company Size:** 40% Mid-Market, 33% Small-Business #### What Are Brandwatch Social Media Management's Pros and Cons? **Pros:** - Ease of Use (70 reviews) - Post Scheduling (45 reviews) - Social Media Management (45 reviews) - Centralized Management (43 reviews) - Helpful (41 reviews) **Cons:** - Improvement Needed (31 reviews) - Publishing Limitations (27 reviews) - Limited Features (24 reviews) - Missing Features (21 reviews) - Complex Usage (17 reviews) ### 15. [NiceJob](https://www.g2.com/products/nicejob/reviews) NiceJob is the easiest way to become a top-rated business. It's a reputation marketing platform built to help you attract more leads, convert more sales, and grow through the power of reviews, referrals, and repeat customers. We automate review collection, amplify your best feedback across social media and search engines, and drive real revenue with features like Reviews, Social Proof, and Get Repeats—helping you build trust, re-engage past clients, and turn more visitors into paying customers. 🏆 The leading Reputation Marketing platform 🚀 Effortlessly boost reviews, grow repeat sales, and win more business 😍 Rated ⭐⭐⭐⭐⭐ and trusted by over 7,000 businesses Our platform also powers your social media with authentic customer content, improves your local SEO, and drives more traffic to your website by turning great experiences into powerful social proof. No contracts. 14-day free trial. Just $75/month for our Reviews plan. → Start your free trial at nicejob.com ← **Average Rating:** 4.8/5.0 **Total Reviews:** 410 **How Do G2 Users Rate NiceJob?** - **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 9.0/10) - **Attribution:** 9.3/10 (Category avg: 7.9/10) - **Scalability:** 8.9/10 (Category avg: 8.6/10) - **Report Customizability:** 8.4/10 (Category avg: 8.1/10) **Who Is the Company Behind NiceJob?** - **Seller:** [Paystone](https://www.g2.com/sellers/paystone) - **Company Website:** https://www.paystone.com/ - **Year Founded:** 2002 - **HQ Location:** Montréal, CA - **LinkedIn® Page:** https://www.linkedin.com/company/paystone/ (175 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Owner, President - **Top Industries:** Construction, Consumer Services - **Company Size:** 92% Small-Business, 5% Mid-Market #### What Are NiceJob's Pros and Cons? **Pros:** - Ease of Use (52 reviews) - Review Increase (45 reviews) - Review Management (41 reviews) - Easy Setup (36 reviews) - Helpful (33 reviews) **Cons:** - Missing Features (7 reviews) - Expensive (6 reviews) - Review Management (6 reviews) - Communication Delays (5 reviews) - Contact Management (5 reviews) ### 16. [Emplifi](https://www.g2.com/products/emplifi-emplifi/reviews) Emplifi is the AI-powered autonomous CX platform that unifies social marketing, commerce, and customer care in a single command center. Powered by Emplifi Fuel, its intelligence engine, the platform connects every team and every customer interaction, from content creation to conversion to post-sale support. 20,000+ global brands, including Domino's, Puma, Canon, Delta, and UFC, rely on Emplifi to manage 4 billion CX interactions per month across social, messaging, reviews, and live chat. The platform includes AI-powered publishing, community management, social listening, unified analytics, influencer marketing, UGC and visual commerce, ratings and reviews, and omnichannel customer care. **Average Rating:** 4.4/5.0 **Total Reviews:** 373 **How Do G2 Users Rate Emplifi?** - **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.0/10) - **Attribution:** 7.6/10 (Category avg: 7.9/10) - **Scalability:** 8.2/10 (Category avg: 8.6/10) - **Report Customizability:** 8.2/10 (Category avg: 8.1/10) **Who Is the Company Behind Emplifi?** - **Seller:** [Emplifi](https://www.g2.com/sellers/emplifi-7f303838-0fb9-47c0-bc12-d24f181fe4b2) - **HQ Location:** Columbus , US - **LinkedIn® Page:** https://www.linkedin.com/company/emplifi/ (547 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Community Manager - **Top Industries:** Marketing and Advertising, Retail - **Company Size:** 44% Mid-Market, 31% Enterprise #### What Are Emplifi's Pros and Cons? **Pros:** - Ease of Use (49 reviews) - Social Media Management (48 reviews) - Analytics (38 reviews) - Analytics Focus (34 reviews) - Features (23 reviews) **Cons:** - Missing Features (25 reviews) - Technical Issues (18 reviews) - Feature Limitations (15 reviews) - Improvement Needed (12 reviews) - Lack of Features (12 reviews) ### 17. [metricool](https://www.g2.com/products/metricool/reviews) Metricool is a social media management platform trusted by more than 3.5 million professionals, agencies, and brands including Adidas, BMW, Burger King, and Havas. It combines scheduling, analytics, competitor tracking, ads management, and AI-powered reporting in a single dashboard, available on both desktop and mobile. Schedule content across 11 social networks. Plan and publish posts on Instagram, TikTok, LinkedIn, Facebook, X (formerly Twitter), YouTube, Pinterest, Threads, Bluesky, Google Business Profile, and Twitch from one unified content calendar. Instagram Reels with trending audio can be scheduled directly from the planner. Know the best time to post. Metricool's Best Time to Post feature identifies when your audience is most active on each social network based on your actual account data, helping you maximize reach and engagement without relying on generic industry benchmarks. Track up to 100 competitors. Compare engagement rates, posting frequency, audience growth, and top-performing content alongside your own performance metrics. Manage paid and organic content together. Analyze Meta Ads, Google Ads, and TikTok Ads campaigns in the same dashboard where you manage your organic social content. No need to switch between multiple platforms. Create reports in seconds with AI. Metricool Studio transforms a simple prompt into charts, tables, and actionable insights. Campaign Dashboards combine paid and organic performance for a complete view of your results. Export reports as branded PDFs or PowerPoint presentations, or connect to Looker Studio to build fully customized dashboards. Connect your favorite AI tools through MCP. Metricool's official MCP server integrates with ChatGPT, Claude, Cursor, Make, n8n, and other AI platforms. Ask questions in plain language, schedule content, retrieve analytics, identify the best posting times, or analyze competitors without opening the Metricool dashboard. Built for agencies and teams. Manage multiple brands, assign role-based permissions, streamline collaboration with content approval workflows, respond to comments and direct messages from a shared inbox, create link-in-bio pages with SmartLinks, and access white-label options on custom plans. **Average Rating:** 4.5/5.0 **Total Reviews:** 97 **How Do G2 Users Rate metricool?** - **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.0/10) - **Attribution:** 8.1/10 (Category avg: 7.9/10) - **Scalability:** 8.9/10 (Category avg: 8.6/10) - **Report Customizability:** 8.5/10 (Category avg: 8.1/10) **Who Is the Company Behind metricool?** - **Seller:** [Metricool](https://www.g2.com/sellers/metricool) - **Company Website:** https://metricool.com/ - **Year Founded:** 2015 - **HQ Location:** Madrid, Madrid - **Twitter:** @Metricool (5,450 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/10572517/ (143 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Marketing and Advertising, Education Management - **Company Size:** 87% Small-Business, 10% Mid-Market #### What Are metricool's Pros and Cons? **Pros:** - Ease of Use (11 reviews) - Multi-platform (10 reviews) - Analytics (9 reviews) - Centralized Management (9 reviews) - Scheduling (9 reviews) **Cons:** - Expensive (4 reviews) - Missing Features (4 reviews) - Plan Limitations (4 reviews) - Improvement Needed (3 reviews) - Inadequate Support (3 reviews) ### 18. [Vendasta AI Platform](https://www.g2.com/products/vendasta-ai-platform/reviews) From agency to enterprise, the Vendasta platform is the only end-to-end management software for selling digital solutions to local businesses. Consolidate your tech stack, acquire new clients, and bill and fulfill projects—all within a single platform. Vendasta turns complex data and instructions into easy-to-manage AI employees that work across the Vendasta platform, so businesses can grow while staying focused on what they do best. Vendasta’s AI employees come pre-configured with the skills and personality to fit any business. You can easily customize them using simple language too—no coding required. Whether it’s lead capture, automating customer communication, or managing content, the AI employees have you covered. **Average Rating:** 4.5/5.0 **Total Reviews:** 521 **How Do G2 Users Rate Vendasta AI Platform?** - **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.0/10) - **Attribution:** 8.3/10 (Category avg: 7.9/10) - **Scalability:** 8.9/10 (Category avg: 8.6/10) - **Report Customizability:** 8.7/10 (Category avg: 8.1/10) **Who Is the Company Behind Vendasta AI Platform?** - **Seller:** [Vendasta](https://www.g2.com/sellers/vendasta) - **Company Website:** https://www.vendasta.com - **Year Founded:** 2008 - **HQ Location:** Saskatchewan - **Twitter:** @Vendasta (3,930 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/203666/ (751 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Owner, CEO - **Top Industries:** Marketing and Advertising, Management Consulting - **Company Size:** 84% Small-Business, 10% Mid-Market #### What Are Vendasta AI Platform's Pros and Cons? **Pros:** - Helpful (52 reviews) - Customer Support (42 reviews) - Ease of Use (42 reviews) - Features (28 reviews) - Customer Service (26 reviews) **Cons:** - Learning Curve (24 reviews) - Limited Features (18 reviews) - Difficult Learning (16 reviews) - Missing Features (16 reviews) - Complexity (13 reviews) ### 19. [Social Status](https://www.g2.com/products/social-status/reviews) Trusted by 60,000 Social Media Managers worldwide. Social Status is a dedicated social media analytics and reporting tool with support for Facebook, Instagram, TikTok, YouTube, LinkedIn and X. Export boardroom-ready, fully customizable reports to PDF, PowerPoint PPTX or Google Slides. Download raw data to CSV or Excel XLSX. Social Status is a powerful suite of 4 social media analytics tools: \*Profile Analytics\* Connect all the pages and profiles you have admin access to. See full-funnel metrics and insights at the post level and the profile level. \*Ads Analytics\* Connect your Meta Ads Manager accounts to report on all your paid spend on Meta channels. \*Competitor Analytics\* Add any public brand to track and benchmark your performance against competitors and industry. \*Influencer Analytics\* Add Influencers or Creators you work with and track their post performance on your social campaigns. Pull all your influencer campaign reporting together with Social Status. **Average Rating:** 4.6/5.0 **Total Reviews:** 87 **How Do G2 Users Rate Social Status?** - **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 9.0/10) - **Attribution:** 8.2/10 (Category avg: 7.9/10) - **Scalability:** 8.5/10 (Category avg: 8.6/10) - **Report Customizability:** 7.9/10 (Category avg: 8.1/10) **Who Is the Company Behind Social Status?** - **Seller:** [Social Status](https://www.g2.com/sellers/social-status) - **Company Website:** https://socialstatus.io - **Year Founded:** 2013 - **HQ Location:** Brisbane, QLD - **Twitter:** @socialstatusio (645 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/3516507/ (8 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Marketing and Advertising, Retail - **Company Size:** 85% Small-Business, 12% Mid-Market #### What Are Social Status's Pros and Cons? **Pros:** - Ease of Use (10 reviews) - Intuitive (6 reviews) - Analytics (5 reviews) - Customer Support (4 reviews) - Simple (4 reviews) **Cons:** - Expensive (4 reviews) - Missing Features (2 reviews) - Cost Issue (1 reviews) - Limited Audience Reach (1 reviews) - Poor Reporting (1 reviews) ### 20. [Fanpage Karma](https://www.g2.com/products/fanpage-karma/reviews) Fanpage Karma is a powerful all-in-one social media management tool designed for businesses, agencies, and marketers. It offers analytics/benchmarking, community management, publishing/scheduling, research, and monitoring features. With unlimited profile tracking and management, it represents the ideal solution for those looking to manage multiple social media accounts while taking advantage of cutting-edge analytic insights. - Manage and analyze unlimited profiles in one tool - Understand what’s working with cutting-edge analytics - Reduce workload and optimize content with powerful AI - Increase productivity with seamless team collaboration **Average Rating:** 4.5/5.0 **Total Reviews:** 111 **How Do G2 Users Rate Fanpage Karma?** - **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 9.0/10) - **Attribution:** 5.7/10 (Category avg: 7.9/10) - **Scalability:** 8.5/10 (Category avg: 8.6/10) - **Report Customizability:** 7.7/10 (Category avg: 8.1/10) **Who Is the Company Behind Fanpage Karma?** - **Seller:** [uphill GmbH](https://www.g2.com/sellers/uphill-gmbh) - **Company Website:** https://tasqade.com - **HQ Location:** N/A - **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Marketing and Advertising, Higher Education - **Company Size:** 59% Small-Business, 21% Mid-Market #### What Are Fanpage Karma's Pros and Cons? **Pros:** - Ease of Use (22 reviews) - Analytics (16 reviews) - Analytics Focus (10 reviews) - Intuitive (9 reviews) - Social Media Management (8 reviews) **Cons:** - Data Inaccuracy (7 reviews) - Improvement Needed (6 reviews) - Limited Features (6 reviews) - Platform Limitations (5 reviews) - Expensive (4 reviews) ### 21. [Kontentino](https://www.g2.com/products/kontentino/reviews) Kontentino is a collaborative social media tool that turns chaos into clarity - helping teams plan, approve, and schedule together effortlessly. It brings marketing teams, clients, and stakeholders into a single structured workflow — replacing scattered emails and endless feedback loops with clarity, speed, and control. Approvals without the friction Clients review and approve posts through a clean interface. No login required. Fewer misunderstandings, faster sign-offs, stronger relationships. Real collaboration, in real time Copywriters, designers, managers, and clients work together in one place. No version confusion, no lost feedback threads. Multi-brand, multi-channel clarity Manage dozens of brands and profiles from one calendar. Always know what's scheduled, what needs approval, and what's going live next. Publish and measure, all in one place Autopublish to Facebook, Instagram, LinkedIn, TikTok, and more. Then track performance with visual reports that actually make sense. AI that works the way you do Smart AI features for content creation and localization - built into your workflow, not bolted on. Backed by real human support when you need it. Support from real people, fast When you need help, a real person responds. Quickly. Kontentino support team knows the product and social media landscape, and always aims to solves problems. Built for agencies managing multiple clients, and in-house teams who can't afford messy processes. Kontentino scales with you — from a handful of profiles to a full portfolio. **Average Rating:** 4.6/5.0 **Total Reviews:** 358 **How Do G2 Users Rate Kontentino?** - **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.0/10) - **Attribution:** 10.0/10 (Category avg: 7.9/10) - **Scalability:** 10.0/10 (Category avg: 8.6/10) - **Report Customizability:** 10.0/10 (Category avg: 8.1/10) **Who Is the Company Behind Kontentino?** - **Seller:** [Kontentino](https://www.g2.com/sellers/kontentino) - **Company Website:** https://www.kontentino.com - **Year Founded:** 2014 - **HQ Location:** Bratislava, Slovakia - **Twitter:** @Kontentino (582 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/10633766/ (32 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Social Media Manager, CEO - **Top Industries:** Marketing and Advertising, Computer Software - **Company Size:** 69% Small-Business, 17% Mid-Market #### What Are Kontentino's Pros and Cons? **Pros:** - Ease of Use (27 reviews) - Customer Service (14 reviews) - Calendar View (12 reviews) - Content Creation (11 reviews) - Post Scheduling (11 reviews) **Cons:** - High Pricing (5 reviews) - Performance Issues (5 reviews) - Scheduling Issues (5 reviews) - Lack of Analytics (4 reviews) - Social Media Limitations (4 reviews) ### 22. [Facelift Data Studio](https://www.g2.com/products/facelift-data-studio/reviews) Advanced social media analytics, simplified! Facelift Data Studio is a social media analytics tool to track, benchmark and compare your social media channels. With the help of quintly decisions can get more data-backed and you can see what worked best in the past - for your own profiles and the ones of your competition. Dashboards, reports and even metrics are customizable, tailored specificly to your needs. The extensive Facelift Data Studio API makes data integrations easy and fast. **Average Rating:** 4.7/5.0 **Total Reviews:** 68 **How Do G2 Users Rate Facelift Data Studio?** - **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.0/10) - **Attribution:** 7.1/10 (Category avg: 7.9/10) - **Scalability:** 8.8/10 (Category avg: 8.6/10) - **Report Customizability:** 8.3/10 (Category avg: 8.1/10) **Who Is the Company Behind Facelift Data Studio?** - **Seller:** [Facelift](https://www.g2.com/sellers/facelift) - **Year Founded:** 2011 - **HQ Location:** Hamburg, Germany - **Twitter:** @facelift (35 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/2714370/ (148 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Marketing and Advertising, Information Technology and Services - **Company Size:** 41% Small-Business, 38% Mid-Market ### 23. [Alchemer Reputation Management](https://www.g2.com/products/alchemer-reputation-management/reviews) Alchemer Reputation Management (formerly Chatmeter) is a multi-location reputation and customer experience platform that helps enterprise and multi-site brands manage reviews, analyze customer sentiment, and drive location-level improvements at scale. Built specifically for organizations operating across dozens, hundreds, or thousands of locations, it goes beyond basic review monitoring to connect feedback directly to operational action. What is Alchemer Reputation Management used for? Alchemer Reputation Management is used to monitor and respond to online reviews across platforms, analyze customer sentiment by location, standardize feedback workflows across distributed teams, and surface location-specific insights that drive measurable improvements in customer experience. Common use cases include multi-location review response programs, Voice of Customer (VoC) initiatives, franchise experience management, and brand reputation monitoring across social media and review sites. Who is Alchemer Reputation Management for? Alchemer Reputation Management is purpose-built for corporate teams and regional managers overseeing multiple physical locations — including retail chains, restaurant groups, healthcare networks, hospitality brands, financial services branches, and franchise systems. It serves CX leaders, marketing teams, and operations managers who need a single, unified view of customer sentiment across their entire location portfolio. Key capabilities: - Centralized review and feedback aggregation from Google, Yelp, social media, surveys, and other channels — unified into a single location-level dashboard - AI-powered sentiment and thematic analysis that identifies the underlying drivers of customer satisfaction and dissatisfaction beyond star ratings and scores - At-scale review response tools that enable teams to respond to customer feedback promptly and consistently across every location - Standardized workflows that give frontline operators and regional managers clear, prioritized, actionable guidance — not just data - Location-specific action prioritization that transforms unstructured feedback into ranked improvement opportunities by site - Cross-location benchmarking to identify top-performing locations, flag underperformers, and share best practices across the organization How does Alchemer Reputation Management compare to other reputation management platforms? Unlike general-purpose review management tools, Alchemer Reputation Management is built for the operational complexity of multi-location enterprises. Where platforms like Birdeye or Podium focus primarily on review generation and automation, Alchemer emphasizes turning feedback into location-level operational action — making it a strong fit for brands that need to drive consistent customer experiences across a distributed footprint, not just improve their star ratings. Bottom line: Alchemer Reputation Management helps multi-location brands close the gap between listening to customers and acting on what they say — delivering consistent, high-quality experiences at every location and protecting brand reputation at scale. **Average Rating:** 4.5/5.0 **Total Reviews:** 118 **How Do G2 Users Rate Alchemer Reputation Management?** - **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.0/10) - **Attribution:** 8.1/10 (Category avg: 7.9/10) - **Scalability:** 8.6/10 (Category avg: 8.6/10) - **Report Customizability:** 8.2/10 (Category avg: 8.1/10) **Who Is the Company Behind Alchemer Reputation Management?** - **Seller:** [Alchemer ](https://www.g2.com/sellers/alchemer) - **Company Website:** https://www.alchemer.com - **HQ Location:** Louisville, CO - **Twitter:** @AlchemerHQ (7,025 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/712662/ (235 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Marketing Manager, Director of Marketing - **Top Industries:** Real Estate, Restaurants - **Company Size:** 39% Mid-Market, 33% Enterprise #### What Are Alchemer Reputation Management's Pros and Cons? **Pros:** - Review Management (9 reviews) - Customer Service (6 reviews) - Ease of Use (6 reviews) - Quick Response (6 reviews) - Centralized Management (5 reviews) **Cons:** - Limited Content (4 reviews) - Limited Features (3 reviews) - Poor Customer Support (3 reviews) - Reporting Issues (3 reviews) - AI Limitations (2 reviews) ### 24. [Audiense](https://www.g2.com/products/audiense/reviews) At Audiense we are creating a one-stop shop for all your audience research needs powered by social data. We are here to empower your audience and marketing strategies. Traditional market research is faced with limitations in this fast-moving digital age. It’s time to unlock digital and social intelligence to develop informed audience strategies and address the fundamental challenge of culture always being on the move, making it difficult for existing consumer segmentation to keep up. Audiense aims to create brand relevance through cultural understanding. Our social consumer segments are derived from consumers’ behaviour “in the wild”, making it more likely to reflect real affinities and passion points becoming a powerful new input to the segmentation strategy. Audiense provides a great data-foundation to persona development, understanding the audiences that matter to your business, finding new audience pocket opportunities, identifying sponsorships/partnerships, content ideation, targeted advertising and so much more. We are proud to have served more than 100k+ customers globally since 2012 from our offices in the UK and Spain. Over the last 2 years Audiense has risen as a consolidator in the space acquiring SOPRISM, Tweet Binder and Affinio. As a result we have developed a suite of products powered by a variety of data sources diversifying our offering. We currently offer a range of products and services across 2 core Hubs: 1) Audiense Intelligence [3 products] Demand, Social and Digital Intelligence 2) X Marketing: [2 products] X advanced analytics & tracking and Community management **Average Rating:** 4.5/5.0 **Total Reviews:** 242 **How Do G2 Users Rate Audiense?** - **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 9.0/10) - **Attribution:** 8.4/10 (Category avg: 7.9/10) - **Scalability:** 8.7/10 (Category avg: 8.6/10) - **Report Customizability:** 7.9/10 (Category avg: 8.1/10) **Who Is the Company Behind Audiense?** - **Seller:** [Audiense](https://www.g2.com/sellers/audiense) - **Company Website:** https://www.audiense.com/ - **Year Founded:** 2011 - **HQ Location:** London, England - **Twitter:** @AudienseCO (170,900 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/10529043 (102 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** CEO - **Top Industries:** Marketing and Advertising, Market Research - **Company Size:** 50% Small-Business, 33% Mid-Market #### What Are Audiense's Pros and Cons? **Pros:** - Audience Analysis (6 reviews) - Detailed Information (5 reviews) - Helpful (5 reviews) - Analytics (4 reviews) - Audience Segmentation (4 reviews) **Cons:** - Audience Management (1 reviews) - Complex Features (1 reviews) - Complexity (1 reviews) - Data Inaccuracy (1 reviews) - Data Limitations (1 reviews) ### 25. [Sociality.io](https://www.g2.com/products/sociality-io/reviews) Sociality.io is an all-in-one social media management and intelligence platform that enables marketers to easily manage their social presence in a single dashboard. With its social media MCP, Sociality.io also helps marketers and AI agents analyze social media data through AI-powered workflows. Sociality.io currently supports Facebook, X/Twitter, Instagram, YouTube, TikTok, and LinkedIn. Our primary aim is to help marketers improve connection with their audiences, streamline publishing workflows, collaborate in real-time, and transform social data into valuable insights. Here are some of the Sociality.io features that our customers love most: 1) All content on one calendar with the Publish Module. Manage social media content publishing and scheduling with automated ease on one collaborative dashboard. Visually organize and manage content calendars with content preview, social feed, weekly, monthly, and agenda views. Keep team collaboration consistent with advanced access settings. 2) All conversations on one screen with the Engage Module. No more missed user messages while tabbing between accounts or hours-long page moderation processes. Bring growth, scalability, and process to social media engagement management. Create better conversations that result in better conversions with the unified Sociality.io inbox. 3) All data on one platform with the Listen Module. Manage your brand health with the right tool that gathers your brand mentions across the web, includes sentiment analysis, and covers hundreds of languages—not only tracking conversations about your brand but also equipping you to respond quickly with customizable alert emails. 4) All competitors in one report with the Competitor Analysis. No more spending hours on competitor analysis or making misguided decisions due to missed information. Reach your competitors' data rapidly and develop strategies through detailed competitor analysis. 5) All reports ready to present with the Analytics Module. Enjoy the most comprehensive social media analytics report tool for finding meaning in data scattered across social media channels. Track social media KPIs—including paid engagement insights, Instagram TV and Stories analytics, content intelligence, and audience demographics—in one place. Schedule reports and download them as PowerPoint or Excel files. 6) Social media intelligence in AI workflows with Sociality.io MCP. Use Sociality.io’s social media MCP to analyze performance, competitors, and social media data inside AI tools. Chat with your social media data, create reports, compare post-level performance, monitor competitors, and turn account insights into AI-powered analysis. Sociality.io is a cloud-based solution that provides live customer support and is available for both iOS and Android mobile devices. **Average Rating:** 4.8/5.0 **Total Reviews:** 19 **How Do G2 Users Rate Sociality.io?** - **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 9.0/10) - **Attribution:** 8.6/10 (Category avg: 7.9/10) - **Scalability:** 9.5/10 (Category avg: 8.6/10) - **Report Customizability:** 8.7/10 (Category avg: 8.1/10) **Who Is the Company Behind Sociality.io?** - **Seller:** [Sociality.io](https://www.g2.com/sellers/sociality-io) - **Year Founded:** 2015 - **HQ Location:** London, GB - **Twitter:** @SocialityIO (337 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/sociality.io/ (6 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Marketing and Advertising - **Company Size:** 55% Mid-Market, 36% Small-Business #### What Are Sociality.io's Pros and Cons? **Pros:** - Analytics (1 reviews) - Analytics Focus (1 reviews) - Ease of Use (1 reviews) - Efficiency (1 reviews) - Helpful (1 reviews) ## What Is Social Media Analytics Software? [Social Media Marketing Software](https://www.g2.com/categories/social-media-marketing) ## What Software Categories Are Similar to Social Media Analytics Software? - [Social Media Listening Tools](https://www.g2.com/categories/social-media-listening-tools) - [Social Media Management Tools](https://www.g2.com/categories/social-media-mgmt) - [Social Media Suites](https://www.g2.com/categories/social-media-suites) - [Online Reputation Management Software](https://www.g2.com/categories/online-reputation-management) - [Social Media Advertising Software](https://www.g2.com/categories/social-media-advertising) - [Media Monitoring Software](https://www.g2.com/categories/media-monitoring) - [Influencer Marketing Platforms](https://www.g2.com/categories/influencer-marketing-platforms) --- ## How Do You Choose the Right Social Media Analytics Software? ### What You Should Know About Social Media Analytics Software ### What is Social Media Analytics Software? Social media has become a necessary marketing resource over the past decade, evolving well beyond a basic brand awareness tactic. Social networks such as Twitter, LinkedIn, and Facebook have developed into viable sources of leads, particularly with the help of social advertisements. In addition, these networks are great places to engage prospects or current clients to help bolster relationships. Employees can quickly and easily become brand advocates and influencers by posting and engaging on social media. Just as social media usage has exploded in recent years, so has the need for a business to harness and understand its company data—and social media data is no different. It is crucial for social media managers and marketing teams to know how social media campaigns are performing across all social channels, how and why accounts are growing in followers and engagements, and even track how competitors are performing. As companies continue to spend more money on social advertisements, the need to know which campaigns are performing well (and which are not) becomes all the more critical. Seeing this data and information is great, but with social media analytics software, users can digest all of this data and metrics in easy-to-understand visualizations. This is not only beneficial for social media managers or marketers that do not have data analysis knowledge, but also for their managers or chief marketing officers who may be trying to better judge the results of their hard work. Having this data readily accessible is a powerful tool for businesses and employees alike. With social media analytics software, you can: - Monitor and report on overall social media performance to track performance and justify social media as a viable marketing channel - Understand social media following through audience demographics - Identify the content that best resonates with audiences to use as a basis for future marketing strategies - Discover influencers to tap into as potential brand advocates - Track performance of paid social media campaigns to determine ROI - Gain insights on competitors through competitive analysis functionality ### Why Use Social Media Analytics Software? There are a number of reasons to use social media analytics beyond the obvious need to track the performance of social media posts and campaigns; one example is the ability to form data-driven strategies around social media. By leveraging social media analytics, social media managers and companies can accurately decipher which posts or paid campaigns generate the most interactions and engagements. Understanding why certain initiatives are successful allows users to build strategies that they know will perform well. Additionally, social media managers can analyze how certain pieces of contain attract engagement on posts. Pushing content marketing through social media has become a much more popular way to spread brand awareness and provide a useful, beneficial piece of content to a potential prospect, customer, or user. Knowing which headlines attract certain demographics or target markets helps inform content marketers of what they should be writing about. Again, repeating these successful tactics is made possible by leveraging social media analytics solutions. Honing in on specific social media strategies ensures a business can grow brand awareness and influence other key performance indicators and metrics, such as traffic or lead generation. Social media analytics tools also track attribution, so social media managers can monitor the click path of users that come to the company website from social media posts and eventually determine if they were able to convert into a customer. This is a great way for social media managers and marketing teams to justify paid social ad spending. ### Who Uses Social Media Analytics Software? What was once a very niche user base has expanded greatly, as the need for analytics and the growth of social media marketing efforts for businesses has increased exponentially in recent years. The employees most commonly utilizing social media analytics are social media managers. Many businesses, particularly mid-market and enterprise companies, have dedicated social media managers on their marketing teams to run all social accounts. Social media analytics tools are an excellent way for social media managers to track their goals and metrics. These products also help inform the decisions and strategies of social media managers. Marketing managers, marketing directors, or chief marketing officers may choose to use social media analytics products to track how well their social media manager is growing their presence on different outlets. It is also an easy way to ensure they are hitting goals and driving leads and traffic. For small businesses that might not have the resources to hire a social media manager, social media management might be allocated to a general marketer who wears many hats. Therefore, social media analytics software can be an easy, fast, and straightforward way of tracking social media campaigns for marketers who do not have the time to deep dive into performance. Because social media analytics tools have digestible visualizations, it is very simple for marketers to track metrics. Additionally, brand influencers and industry thought leaders may use social media analytics tools to track their interactions and engagements. Influencers are always trying to grow their followings; social media analytics solutions enable this through performance tracking and utilizing social media best practices. Brand advocates may also put out sponsored content for companies; justifying and defending their tactics to those companies is much easier with the help of social media analytics software. A customer service manager is another role that might take advantage of social media analytics. More and more customers are connecting with companies on social media when they are having issues with products or services. Oftentimes, it can be faster to tweet or direct message a company and explain the problems you are experiencing than it is to phone a call center and wait for a representative to assist you. Customer service teams can track complaints that come in through social media and ensure that issues are taken care of promptly. ### Social Media Analytics Software Features Analytics tools are meant to make the understanding and analysis of data easier; social media analytics software has the same purpose, but with features that are specific to measuring social media data. These features include: **Competitor analysis —** Many social media analytics products allow users to track the performance of not only their own social media campaigns, but of their competitors’ social media accounts as well. This is beneficial for social media managers who want to increase followers or interactions in relation to competitors, or use rivals as a benchmark for overall performance. It may be advantageous to tap into a competitors’ audience to grow followers and engagement. **Follower analysis —** The ability to glean insights into how your followers interact with your posts is important, but social media analytics software also provides insights into followers’ demographics and location. This can be valuable for understanding how certain demographics interact with specific pieces of content or posts. By having a better knowledge of followers, social media managers can target and personalize content for higher levels of engagement. **Content engagement analysis —** Similar to follower analysis, knowing who engages with certain pieces of content is valuable because it helps inform content marketing teams. Social media analytics solutions can offer insights into which headlines attract the most followers, likes, or engagements. Personalization is a major aspect of social media strategies, so pinpointing how content performs allows for a more targeted approach to audience engagement. This is also important for paid social ads to determine what is worth spending money on to grow followers and audience. **Influencer identification —** Some social media analytics offerings may provide the ability to identify which followers have the largest networks. Once these followers are identified, marketers, social media managers, or even C-level employees can target these influencers as potential brand advocates to promote company content or posts. Tapping into followers’ networks is an efficient way to increase one's own following and audience. **Attribution —** Marketers are constantly utilizing attribution solutions to ensure they are properly tracking lead generation. Social media analytics tools provide attribution capabilities to make sure social media managers or other marketers are tracking which customers were converted from social channels. Understanding the click path of users that eventually converted into customers enables repeat strategies or campaigns to hopefully replicate the end result. **Reporting —** Reporting is always a challenge, but analytics tools help improve the reporting process by providing a dedicated reporting tool instead of using spreadsheets. Social media data is easily organized and exported from social media analytics software so that it can be presented in a clean and easily understandable fashion. This is particularly useful when showing key metrics from social media data to higher-level employees. ### Software and Services Related to Social Media Analytics Software There are a few different software solutions that are directly associated with social media analytics software, as they are often part of larger social media marketing suite. These suites will include additional social media functions, such as social media management and social media monitoring, in addition to social media analytics. Each of these functions is valuable to social media managers and marketers. Social media management tools mainly provide the ability to administer a variety of social media accounts on a single platform, schedule posts and campaigns in advance, and suggest content or posts, to ultimately improve a company’s social media presence. Social media monitoring products help social media managers and marketers track trends across all social platforms. By staying on top of all the trending topics, a business can leverage virality to boost followers and audience. For social media teams that are attempting to quickly and efficiently ramp up a business’ social media presence, social media suites are most likely the best option due to their range of functionality.