Buyer's Guide: Media Monitoring
This description is provided by the seller.
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Users value the ease of use of Meltwater, enhanced by comprehensive training and supportive customer assistance.
Users find Meltwater's helpful training and customer support essential for an enjoyable and efficient experience.
Users value the excellent training and responsive customer support of Meltwater, enhancing their overall experience and productivity.
Users note the need for improvements in Meltwater's features, as they are often beyond their smaller organization's requirements.
Users face a challenging learning curve with Meltwater, making it difficult to navigate and utilize features effectively.
Users find Meltwater not intuitive, struggling with complex searches and clunky integrations that complicate user experience.
This description is provided by the seller.
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Users appreciate the ease of use of AlphaSense, making it simple to find valuable insights efficiently.
Users value the powerful search functionality of AlphaSense, enabling in-depth research across extensive content and transcripts.
Users find AlphaSense's broad catalog of research resources invaluable for comprehensive analysis and easy data extraction.
Users struggle with search functionality due to overwhelming results and the need for manual tweaks to find relevant content.
Users experience insufficient information availability for certain research, complicating the comprehensiveness of their findings.
Users are frustrated by usage limitations that hinder access to comprehensive brokerage research and affect functionality.
This description is provided by the seller.
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Users appreciate the ease of use in TVEyes, making editing and navigation simple and efficient.
Users value the timely video clipping of TVEyes, enabling immediate sharing of news segments post-broadcast.
Users value the mentions tracking feature of TVEyes for efficient monitoring of important topics and media coverage.
Users are frustrated with clip length limitations and poor editing capabilities, impacting their overall experience with TVEyes.
Users find the outdated design of TVEyes clunky, complicating integration and overall usability despite its effectiveness.
Users find the search functionality frustrating due to its complex interface and reliance on closed captioning errors.
This description is provided by the seller.
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Users appreciate the comprehensive features of Semrush, enabling effective SEO, content creation, and competitive analysis.
Users find Semrush's tools to be easy to use, facilitating seamless integration and navigation for daily tasks.
Users value Semrush for its accurate keyword research and comprehensive features, enhancing their digital marketing strategies effectively.
Users find Semrush to be expensive, particularly challenging for small businesses due to high pricing and strict limits.
Users feel that Semrush has high pricing, with many essential features requiring additional payments, increasing overall costs.
Users find Semrush to be overpriced and expensive, which can be a burden for small businesses seeking affordable solutions.
This description is provided by the seller.
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Users appreciate the intuitive design of Brandwatch Consumer Intelligence, making data analysis and tracking a breeze.
Users value the practicality and ease of integration of Brandwatch Consumer Intelligence, enhancing their daily workflow.
Users value the intuitive design of Brandwatch, facilitating easy navigation and insightful data interpretation.
Users find the limited features of Brandwatch Consumer Intelligence frustrating, hindering their ability to gain valuable insights.
Users experience platform limitations with glitches, poor sentiment analysis, and difficulty in navigation and data filtering.
Users often struggle with a steep learning curve in Brandwatch, needing time to master its extensive features.
This description is provided by the seller.
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Users highlight the exceptional customer support of YouScan, consistently praising the quick and helpful responses from the team.
Users value YouScan for its helpful analytics and excellent customer support, enhancing their marketing strategies effectively.
Users find YouScan to have a highly intuitive interface, making it easy for anyone to navigate and use effectively.
Users face a steep learning curve with YouScan's advanced features, but support and documentation help improve usability.
Users often face a difficult learning curve with YouScan, particularly in mastering advanced features and filters.
Users experience slow performance with query processing and dashboard updates, impacting overall efficiency and usability.
This description is provided by the seller.
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Users value the real-time insights from Brand24, enhancing their ability to manage brand reputation effectively.
Users appreciate the ease of use of Brand24, highlighting its user-friendly interface and quick setup process.
Users appreciate the clean and intuitive dashboard of Brand24, facilitating easy tracking of brand conversations and insights.
Users find filtering problems frustrating, especially with regional setups and the need for repetitive filter adjustments.
Users experience data inaccuracy, leading to confusion with irrelevant information and limitations in historical data access.
Users experience occasional irrelevant content from Brand24, which can cause confusion and hinder effective monitoring.
This description is provided by the seller.
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Users value the intuitive interface of Muck Rack, which simplifies tasks and accelerates onboarding for new team members.
Users value Muck Rack's up-to-date and comprehensive media contact database, enhancing their PR efforts significantly.
Users value Muck Rack for its intuitive interface and comprehensive media tools that enhance PR strategies and outreach management.
Users struggle with data inaccuracy in Muck Rack, often facing unverified contacts and incorrect email addresses.
Users find Muck Rack's search functionality inconsistent, often requiring exact publication names for accurate results.
Users encounter difficult navigation on Muck Rack, requiring extra time to find essential contact details.
This description is provided by the seller.
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Users find Dataminr to be extremely user-friendly, streamlining information access and enhancing response speed during critical situations.
Users value the efficiency of Dataminr in swiftly delivering real-time insights, enhancing preparedness and response times globally.
Users value Dataminr for its efficiency improvements, significantly reducing time spent on critical incident analysis and information gathering.
Users experience inefficient alerts, as the overwhelming number of notifications often leads to information overload.
Users report information overload with Dataminr due to excessive notifications, making it challenging to filter relevant alerts.
Users find the lack of intuitive customization in Dataminr hampers their ability to tailor the experience effectively.
This description is provided by the seller.
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Users find thorough media monitoring in Onclusive, highlighting excellent filtering, report creation, and outstanding support.
Users praise the responsive customer support of Onclusive, finding their team helpful and informative when needed.
Users appreciate the thorough media monitoring of Onclusive, with excellent coverage reports and user-friendly features.
Users experience limited coverage with Onclusive, as some media mentions are missed or not searchable effectively.
Users find navigation difficult on Onclusive, struggling with search functionality and finding specific mentions in reports.
Users face clip issues with audio/visual problems and difficulties in searching for specific mentions in reports.
This description is provided by the seller.
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Users find Newswire's interface to be simple and user-friendly, streamlining news distribution and engagement effectively.
Users commend Newswire's distribution efficiency, noting its comprehensive tools and user-friendly setup for effective announcements.
Users appreciate the exceptional media coverage provided by Newswire, enabling targeted distribution to specific audiences effortlessly.
Users find Newswire's services to be expensive, making it less accessible for companies with tight budgets.
Users express concerns over incomplete media coverage, as syndication limits engagement and effective audience targeting.
Users find that high payment plans increase expenses and media redundancy hampers the efficiency of Newswire.
This description is provided by the seller.
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Users value the detailed keyword research capabilities of Ahrefs, enhancing their SEO strategies and competitor analysis.
Users love the comprehensive SEO features of Ahrefs, providing a robust tool for research and analysis.
Users find Ahrefs easy to set up, appreciating its user-friendly interface for comprehensive SEO tasks.
Users find Ahrefs to be too expensive, feeling limited by the credit system that increases costs significantly.
Users find the high costs of Ahrefs detrimental, especially with rapid credit consumption for basic functionalities.
Users find Ahrefs lacking in features for PPC and brand tracking, especially considering its high price.
This description is provided by the seller.
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Users value the intuitive and comprehensive design of Agility PR Solutions, facilitating effortless media relations management.
Users appreciate the outstanding customer support from Agility PR Solutions, with 24/7 availability and dedicated account managers.
Users commend the skilled and friendly support team of Agility PR Solutions, enhancing their overall experience significantly.
Users report limited functionality in Agility PR Solutions, facing challenges with outdated information and a confusing interface.
Users experience issues with data inaccuracy, as outdated information and restrictive search parameters hinder effective use.
Users find Agility PR Solutions to be not intuitive, facing complications with navigation and confusing labels.
This description is provided by the seller.
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Users appreciate the ease of use of CisionOne, particularly for finding journalists and managing media research.
Users appreciate the comprehensive platform of CisionOne, which simplifies media outreach with reliable tools and extensive databases.
Users value the comprehensive media database of CisionOne, facilitating effective outreach to relevant journalists.
Users report data inaccuracy in CisionOne, often missing coverage and facing technical errors with dashboards.
Users find CisionOne not intuitive, struggling with a complicated UX and navigation that hinders their experience.
Users face difficult reporting challenges with CisionOne, finding it less effective and user-friendly for pitching media.
This description is provided by the seller.
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Users appreciate the responsive and knowledgeable client service of OBSERVER, enhancing their overall experience significantly.
Users value the responsive and knowledgeable customer support of OBSERVER, enhancing their overall experience effectively.
Users value the ease of use of OBSERVER for efficient media tracking and reporting capabilities.
Users face issues with clip accessibility, requiring multiple clicks to access online clippings, which could be streamlined.
Users find the inadequate analytics of OBSERVER limits integration with other platforms, hindering workflow efficiency.
Users are frustrated by the incomplete media coverage as it only provides screenshots, lacking direct news page access.
In a digital-first world, tracking media mentions is more than a PR necessity, it’s a business imperative. Whether you’re managing brand reputation, analyzing public sentiment, or benchmarking competitors, the right media monitoring software gives you the power to act quickly and strategically. But with dozens of platforms on the market, how do you choose the best one for your business?
This comprehensive guide ranks the best media monitoring software in 2025, fit for businesses of all sizes. From real-time alerts to multilingual support and sentiment tracking, we’ll compare features that matter, so you can find the tool that’s best aligned with your goals.
Media monitoring software helps you track and analyze mentions of your brand, competitors, or industry across a wide range of media channels. These may include:
The best platforms not only detect mentions but also organize data using AI-powered tools like sentiment analysis, image recognition, and natural language processing. This makes it easier to understand context and trends without combing through thousands of raw mentions manually.
Here’s a snapshot of the top tools available this year, comparing their best use cases, features, pricing, and ratings:
Media monitoring isn’t just about tracking brand mentions, it’s a strategic function that impacts PR, marketing, customer service, and competitive intelligence.
In short, media monitoring tools turn noisy conversations into actionable insights that keep your team informed and ahead of the curve.
Media monitoring tools are versatile and serve various departments and industries:
Whether you’re a Fortune 500 or a scrappy DTC brand, media monitoring has become table stakes for brand health and growth.
When evaluating tools, don’t just compare pricing, look at the features that align with your specific needs:
Selecting a media monitoring platform isn’t just about flashy dashboards. Consider these expert-backed criteria:
A good tip is to request a trial and test real-world use cases, such as a product launch or a company announcement, to see if the platform captures your coverage effectively.
G2 is your shortcut to software decisions backed by real users. Within the Media Monitoring category, you’ll find:
When trust and transparency matter, G2 delivers the data and confidence you need to make an informed software decision.
Let’s wrap up with recommendations based on your goals and team size:
No matter your budget or industry, platforms like G2 help ensure you’re investing in tools that actually deliver value.
Media monitoring software is used to track mentions of your brand, competitors, or industry across digital platforms like news sites, social media, blogs, and forums. It helps businesses manage brand reputation, evaluate PR campaigns, and gather strategic insights.
Brand24 and Mention are highly rated for small businesses due to their affordable pricing, real-time tracking, and easy-to-use dashboards. Both platforms offer strong coverage of online and social channels with sentiment analysis and influencer tracking.
Yes, some enterprise-level tools like Meltwater and Talkwalker offer monitoring across broadcast media, including TV and radio. These features often rely on voice-to-text conversion and are available in custom enterprise plans.
Sentiment analysis uses AI to evaluate whether a mention is positive, negative, or neutral. It helps teams quickly gauge public perception and respond to PR risks or highlight favorable mentions.
Google Alerts is a good starting point for basic keyword monitoring. It sends email alerts when your search terms appear online but lacks sentiment analysis, reporting, or social media tracking.
You should assess media channel coverage, real-time alerts, sentiment analysis, multilingual capabilities, pricing, customer support, and integrations with tools like Slack or Salesforce.
Last updated on June 18, 2025