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Compare AdRoll ABM (Formerly RollWorks) and Lead411 
At a Glance
Market Segments
Mid-Market (56.2% of reviews)
Small-Business (70.3% of reviews)
Entry-Level Pricing
No pricing available
$490.00 1 per Seat/ 1 Year Contract Per Year
AdRoll ABM (Formerly RollWorks)
Star Rating
(572)4.3 out of 5
Market Segments
Mid-Market (56.2% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about AdRoll ABM (Formerly RollWorks)Lead411
Star Rating
(476)4.5 out of 5
Market Segments
Small-Business (70.3% of reviews)
Pros & Cons
Entry-Level Pricing
$490.00 1 per Seat/ 1 Year Contract Per Year
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Lead411 excels in ease of use, with many users appreciating its simple interface that streamlines daily workflows. One user noted, "The interface is simple and easy to use, so daily workflow becomes smoother," which highlights its user-friendly design.
- Users say that AdRoll ABM (Formerly RollWorks) offers a robust campaign setup process, with a straightforward UI that allows for quick implementation. Reviewers have mentioned that the campaign setup is "relatively simple and turnkey," making it accessible for users who may not be as tech-savvy.
- According to verified reviews, Lead411 stands out for its accurate and up-to-date contact data, which users find essential for effective lead generation. One reviewer emphasized, "Information is accurate and reliable!!" This reliability helps teams focus on selling rather than searching for leads.
- Reviewers mention that AdRoll ABM shines in its account targeting capabilities, allowing for personalized campaigns that resonate with audiences. Users have praised its ability to target accounts with precision, stating, "This granularity has been instrumental in helping us craft personalized campaigns."
- G2 reviewers highlight that Lead411's real-time alerts and intent signals are valuable features that enhance lead prioritization. Users appreciate how these tools help them "spend less time searching for leads and more time selling," showcasing its effectiveness in lead management.
- Users report that while both platforms provide quality support, Lead411 has received slightly higher marks for overall support quality, with a score of 9.0. This suggests that users feel more supported in their day-to-day operations, which can be crucial for businesses relying on these tools.
Pricing
Entry-Level Pricing
AdRoll ABM (Formerly RollWorks)
No pricing availableLead411
Spark Annual
$490.00
1 per Seat/ 1 Year Contract Per Year
12,000 Contacts per Year
- 12,000 Contacts per Year
- Verified Email Addresses
- Advanced Search Criteria
Free Trial
AdRoll ABM (Formerly RollWorks)
No trial information availableLead411
Free Trial is available
Ratings
Meets Requirements
8.3
476
8.7
342
Ease of Use
8.4
481
8.9
346
Ease of Setup
8.3
308
9.2
135
Ease of Admin
8.5
253
9.0
117
Quality of Support
8.9
457
9.0
316
Has the product been a good partner in doing business?
8.9
257
9.2
117
Product Direction (% positive)
8.7
444
9.1
313
Features by Category
Data Availability
8.0
66
8.3
182
8.4
69
8.5
178
7.1
52
|
Verified
8.2
158
|
Verified
6.2
21
7.8
13
Data Accuracy
8.1
60
7.8
181
8.3
63
8.3
178
6.8
19
7.9
12
Agentic AI - Sales Intelligence
6.7
5
7.1
7
6.7
5
7.6
7
6.7
5
7.6
7
6.3
5
7.6
7
6.3
5
8.6
7
6.7
5
8.1
7
Platform
Feature Not Available
7.7
34
8.4
48
|
Verified
8.8
52
|
Verified
8.7
45
8.5
72
8.0
50
|
Verified
8.4
60
|
Verified
5.9
32
|
Verified
8.5
27
|
Verified
7.4
35
8.7
43
Features
8.1
56
8.7
141
8.7
61
8.2
101
7.0
33
7.9
108
|
Verified
8.0
49
8.4
118
|
Verified
8.0
58
|
Verified
8.7
169
|
Verified
7.2
32
8.8
134
|
Verified
Feature Not Available
8.5
28
8.0
57
|
Verified
8.4
103
|
Verified
7.3
47
|
Verified
8.2
45
|
Verified
Channel Functionality
8.6
179
Not enough data
Platform Interoperability
7.4
74
Not enough data
Agentic AI - Display Advertising
6.6
19
Not enough data
6.8
19
Not enough data
6.7
19
Not enough data
6.8
19
Not enough data
7.0
19
Not enough data
6.9
19
Not enough data
Campaign Management
8.3
173
Not enough data
7.9
165
Not enough data
8.3
164
Not enough data
7.6
136
Not enough data
8.3
146
Not enough data
8.5
126
Not enough data
8.2
110
Not enough data
7.8
112
Not enough data
8.2
144
Not enough data
7.7
135
Not enough data
7.8
111
Not enough data
Feature Not Available
Not enough data
7.5
97
Not enough data
Targeting
8.6
178
Not enough data
8.9
176
Not enough data
8.2
147
Not enough data
8.0
129
Not enough data
Platform
8.2
140
Not enough data
7.6
141
Not enough data
8.7
162
Not enough data
8.6
166
Not enough data
8.3
135
Not enough data
7.9
137
Not enough data
8.1
126
Not enough data
Feature Not Available
Not enough data
7.9
126
Not enough data
Lead Intelligence
8.1
86
|
Verified
8.7
10
8.5
89
8.5
10
7.8
73
9.0
10
Lead Management
8.3
95
8.8
10
7.5
77
8.5
11
8.0
90
8.9
12
Marketing Campaigns
7.9
84
Feature Not Available
7.5
75
Feature Not Available
7.6
78
Feature Not Available
7.8
73
|
Verified
8.7
10
8.0
79
Feature Not Available
Campaign Execution
7.3
62
Feature Not Available
8.2
86
8.5
8
8.4
81
8.3
8
7.4
63
9.1
9
Agentic AI - Account Data Management
6.7
30
Not enough data
6.8
29
Not enough data
6.9
29
Not enough data
6.7
29
Not enough data
7.0
30
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Facilitation
Not enough data
Not enough data
Not enough data
8.0
9
Not enough data
8.1
9
Not enough data
Feature Not Available
Organization
Not enough data
8.3
9
Not enough data
7.5
8
Not enough data
7.5
8
Performance Analysis
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Sales Analysis
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - AI Sales Assistant
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrated Workflows
Not enough data
7.9
31
|
Verified
Not enough data
8.0
33
|
Verified
Not enough data
7.0
22
Not enough data
8.0
35
|
Verified
Not enough data
8.4
36
|
Verified
Not enough data
6.9
6
Not enough data
7.8
18
Repeatability and Reportability
Not enough data
7.9
33
|
Verified
Not enough data
7.7
31
|
Verified
Not enough data
7.7
32
|
Verified
Not enough data
8.0
29
Not enough data
Not enough data
AI and Automation
Not enough data
8.3
25
Not enough data
8.2
18
Not enough data
7.5
19
Not enough data
8.0
22
Not enough data
7.0
14
Generative AI
Not enough data
Not enough data
Agentic AI - Sales Engagement
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Retargeting
7.4
65
Not enough data
8.6
142
Not enough data
8.2
131
Not enough data
8.1
146
Not enough data
8.3
114
Not enough data
8.0
117
Not enough data
7.9
113
Not enough data
Agentic AI - Retargeting
6.7
18
Not enough data
6.6
18
Not enough data
6.8
18
Not enough data
6.6
18
Not enough data
6.7
18
Not enough data
7.0
18
Not enough data
Data Sourcing
9.1
9
Not enough data
8.1
7
Not enough data
8.1
6
Not enough data
7.8
6
Not enough data
Intelligence
8.1
8
Not enough data
8.9
6
Not enough data
7.7
5
Not enough data
Data Availability
7.4
89
8.3
5
8.1
96
9.0
5
6.9
60
7.7
5
Platform Additional Functionality
8.4
94
Not enough data
7.9
71
Not enough data
7.3
51
Not enough data
8.0
76
Not enough data
8.2
88
Not enough data
Platform Functionality
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Agentic AI - Recruiting Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
8.6
33
Not enough data
8.2
37
Not enough data
8.0
34
Not enough data
9.2
8
Not enough data
8.6
6
Not enough data
Platform Data
8.4
38
Not enough data
8.2
32
Not enough data
Platform Additional Functionality
8.7
38
Not enough data
Agentic AI - Account-Based Orchestration Platforms
7.8
6
Not enough data
7.8
6
Not enough data
7.2
6
Not enough data
7.2
6
Not enough data
7.8
6
Not enough data
Artificial Intelligence
8.3
6
Not enough data
6.7
5
Not enough data
Platform Basics
8.6
215
Not enough data
Platform Data
8.3
211
Not enough data
7.6
195
Not enough data
Platform Additional Functionality
Feature Not Available
Not enough data
8.1
204
Not enough data
Agentic AI - Account-Based Advertising
6.4
22
Not enough data
6.4
22
Not enough data
6.7
22
Not enough data
6.9
21
Not enough data
6.1
22
Not enough data
6.4
23
Not enough data
Platform Interoperability
Not enough data
Not enough data
Video Functionality
8.9
6
Not enough data
Agentic AI - Video Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.3
173
Not enough data
7.9
165
Not enough data
8.3
164
Not enough data
7.6
136
Not enough data
8.3
146
Not enough data
8.5
126
Not enough data
8.2
110
Not enough data
7.8
112
Not enough data
8.2
144
Not enough data
7.7
135
Not enough data
7.8
111
Not enough data
Feature Not Available
Not enough data
7.5
97
Not enough data
Targeting
8.6
178
Not enough data
8.9
176
Not enough data
8.2
147
Not enough data
8.0
129
Not enough data
Platform
8.2
140
Not enough data
7.6
141
Not enough data
8.7
162
Not enough data
8.6
166
Not enough data
8.3
135
Not enough data
7.9
137
Not enough data
8.1
126
Not enough data
Feature Not Available
Not enough data
7.9
126
Not enough data
Platform Interoperability
7.3(won by default)
25
Not enough data
Agentic AI - Social Media Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Functionality
7.3(won by default)
48
Not enough data
Campaign Management
8.3(won by default)
173
Not enough data
7.9(won by default)
165
Not enough data
8.3(won by default)
164
Not enough data
7.6(won by default)
136
Not enough data
8.3(won by default)
146
Not enough data
8.5(won by default)
126
Not enough data
8.2(won by default)
110
Not enough data
7.8(won by default)
112
Not enough data
8.2(won by default)
144
Not enough data
7.7(won by default)
135
Not enough data
7.8(won by default)
111
Not enough data
Feature Not Available
Not enough data
7.5(won by default)
97
Not enough data
Targeting
8.6(won by default)
178
Not enough data
8.9(won by default)
176
Not enough data
8.2(won by default)
147
Not enough data
8.0(won by default)
129
Not enough data
Platform
8.2(won by default)
140
Not enough data
7.6(won by default)
141
Not enough data
8.7(won by default)
162
Not enough data
8.6(won by default)
166
Not enough data
8.3(won by default)
135
Not enough data
7.9(won by default)
137
Not enough data
8.1(won by default)
126
Not enough data
Feature Not Available
Not enough data
7.9(won by default)
126
Not enough data
Lead Intelligence
7.8
10
8.1
49
|
Verified
7.2
10
7.9
49
|
Verified
7.0
11
8.1
54
|
Verified
7.1
11
7.5
37
|
Verified
7.0
10
7.7
38
|
Verified
Agentic AI - Lead Intelligence
6.9
6
Not enough data
Lead Monitoring
Not enough data
8.7
21
Not enough data
8.6
22
Not enough data
8.4
19
Agentic AI - Lead Capture
Not enough data
Not enough data
Not enough data
Not enough data
Data Capture
Not enough data
8.5
13
Not enough data
8.6
14
Not enough data
8.6
14
Not enough data
8.8
20
Analytics
Not enough data
9.0
22
Not enough data
8.0
17
Customization
Not enough data
Feature Not Available
Not enough data
8.3
18
Not enough data
7.8
17
Not enough data
8.6
18
Data collection
Not enough data
8.8
13
Not enough data
8.6
16
|
Verified
Not enough data
9.0
18
|
Verified
Not enough data
7.9
16
|
Verified
Not enough data
8.5
16
Segment Trending
Not enough data
7.4
9
Not enough data
7.0
9
Not enough data
7.8
9
Not enough data
7.8
10
Analysis
Not enough data
7.7
10
Not enough data
8.2
11
|
Verified
Not enough data
7.9
11
|
Verified
Platform
Not enough data
8.9
20
|
Verified
Not enough data
8.7
14
|
Verified
Not enough data
8.0
9
|
Verified
Not enough data
8.5
14
|
Verified
Not enough data
6.2
10
|
Verified
Not enough data
8.2
12
Agentic AI - Market Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Demand Side Platforms
Not enough data
Not enough data
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.3
173
Not enough data
7.9
165
Not enough data
8.3
164
Not enough data
7.6
136
Not enough data
8.3
146
Not enough data
8.5
126
Not enough data
8.2
110
Not enough data
7.8
112
Not enough data
8.2
144
Not enough data
7.7
135
Not enough data
7.8
111
Not enough data
Feature Not Available
Not enough data
7.5
97
Not enough data
Targeting
8.6
178
Not enough data
8.9
176
Not enough data
8.2
147
Not enough data
8.0
129
Not enough data
Demand Side Platforms
8.9
6
Not enough data
8.3
7
Not enough data
8.1
6
Not enough data
Platform
8.2
140
Not enough data
7.6
141
Not enough data
8.7
162
Not enough data
8.6
166
Not enough data
8.3
135
Not enough data
7.9
137
Not enough data
8.1
126
Not enough data
Feature Not Available
Not enough data
7.9
126
Not enough data
Generative AI
Not enough data
8.3
7
Not enough data
8.1
6
Agentic AI - Email Verification
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Connected TV (CTV) Advertising PlatformsHide 12 FeaturesShow 12 Features
Not enough data
Not enough data
Platform - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Lead Mining
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Visitor Identification
Not enough data
Not enough data
Agentic AI - Marketing Account Intelligence
5.3
5
Not enough data
4.7
5
Not enough data
5.3
5
Not enough data
5.3
5
Not enough data
Lead Intelligence
8.3
62
8.4
34
8.4
77
8.5
33
7.6
59
8.4
33
Lead Management
8.6
71
8.7
30
7.8
49
Not enough data
8.4
57
8.4
30
Marketing Campaigns
7.8
48
Feature Not Available
7.3
40
8.4
17
7.8
42
Feature Not Available
8.1
42
8.5
18
8.1
47
8.7
23
Data Availability - Marketing Account Intelligence
7.1
11
Not enough data
Data Accuracy - Marketing Account Intelligence
7.0
11
Not enough data
Agentic AI - Account-Based Analytics
6.9
18
Not enough data
7.1
18
Not enough data
6.8
18
Not enough data
6.7
17
Not enough data
6.6
18
Not enough data
Lead Intelligence
8.0
110
Not enough data
8.3
128
Not enough data
7.4
108
Not enough data
Lead Management
8.3
122
Not enough data
7.8
102
Not enough data
8.4
122
Not enough data
Marketing Campaigns
7.8
107
Not enough data
7.4
94
Not enough data
7.6
110
Not enough data
7.5
101
Not enough data
7.5
111
Not enough data
8.3
118
Not enough data
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
6.7
7
Not enough data
6.2
7
Not enough data
6.4
7
Not enough data
6.4
7
Not enough data
6.4
7
Not enough data
6.2
7
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
AdRoll ABM (Formerly RollWorks) and Lead411 are categorized as Buyer Intent Data Providers, Marketing Account Intelligence, Account Data Management, Lead Intelligence, and Sales Intelligence
Unique Categories
AdRoll ABM (Formerly RollWorks) is categorized as Connected TV (CTV) Advertising Platforms, Account-Based Advertising, Account-Based Orchestration Platforms, Retargeting, Customer Data Platform (CDP), Account-Based Analytics, Visitor Identification, Native Advertising, Cross-Channel Advertising, Demand Side Platform (DSP), Video Advertising, Social Media Advertising, and Display Advertising
Lead411 is categorized as Sales Engagement, AI Sales Assistant, Email Verification, Recruiting Automation, Lead Mining, Lead Capture, and Market Intelligence
Reviews
Reviewers' Company Size
AdRoll ABM (Formerly RollWorks)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Lead411
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
27.5%
Information Technology and Services
15.1%
Marketing and Advertising
12.0%
Financial Services
5.3%
Hospital & Health Care
2.8%
Other
37.3%
Information Technology and Services
14.2%
Marketing and Advertising
11.6%
Computer Software
9.5%
Staffing and Recruiting
7.7%
Management Consulting
3.9%
Other
53.1%
Alternatives
Discussions
Check out our help center!
1 Comment
Official Response from AdRoll ABM (Formerly RollWorks)
https://help.rollworks.com/Read more
What new integrations are coming for those running the Hubspot platform?
1 Comment
Official Response from AdRoll ABM (Formerly RollWorks)
Thanks for your question!
RollWorks currently has a bidirectional integration that syncs HubSpot contact + company data, and sends RollWorks performance,...Read more
When is full HubSpot Integration coming?
1 Comment
EC
Hi Kate, Thanks for your question!
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