# ActiveCampaign vs Brevo Marketing Platform Comparison
---
## AI Generated Summary
- **G2 reviewers report** that ActiveCampaign excels in its **automation capabilities** , with users praising the visual automation builder that allows for easy creation of complex workflows. One user highlighted how they can visually see the paths contacts take, making it intuitive to manage customer journeys.
- **Users say** Brevo Marketing Platform stands out for its **user-friendly interface** , particularly the drag-and-drop email automation system. Reviewers appreciate how easy it is to create clean-looking templates and manage contacts, making email marketing straightforward and efficient.
- **According to verified reviews** , ActiveCampaign has a higher overall satisfaction score, indicating that users feel more positively about their experience with the platform. Many users noted the seamless integration with tools like Google Sheets, enhancing their workflow.
- **Reviewers mention** that while Brevo Marketing Platform is effective for managing multiple marketing channels, it sometimes lacks the depth of features found in ActiveCampaign, particularly in advanced automation and CRM integration, which some users found limiting for their needs.
- **Users highlight** that ActiveCampaign's strong focus on **email marketing** features, such as advanced segmentation and targeting, allows for more personalized campaigns. This capability is often cited as a key reason for their loyalty to the platform.
- **G2 reviewers note** that Brevo Marketing Platform is a great all-in-one solution for small businesses looking to handle various marketing activities, including SMS and WhatsApp marketing, but some users feel it could benefit from more robust analytics and reporting features compared to ActiveCampaign.



| | ActiveCampaign | Brevo Marketing Platform | 
|---|---|---|
| **Star Rating** | 4.4 out of 5 | 4.5 out of 5 | 
| **Total Reviews** | 14,695 | 2,568 | 
| **Largest Market Segment** | Small-Business (91.9% of reviews) | Small-Business (84.1% of reviews) | 
| **Entry Level Price** | Starting at $15.00 Per Month | Contact Us | 

---
## Top Pros & Cons

### ActiveCampaign

Pros:
- Ease of Use (1270 reviews)
- Automation (1254 reviews)

Cons:
- Learning Curve (601 reviews)
- Missing Features (535 reviews)

### Brevo Marketing Platform

Pros:
- Ease of Use (271 reviews)
- Features (167 reviews)

Cons:
- Missing Features (94 reviews)
- Limited Features (72 reviews)

---
## Ratings Comparison
| Rating | ActiveCampaign | Brevo Marketing Platform | 
|---|---|---|
  | **Meets Requirements** | 8.8 (11217 reviews) | 8.9 (2048 reviews) | 
  | **Ease of Use** | 8.2 (11336 reviews) | 9.0 (2084 reviews) | 
  | **Ease of Setup** | 8.0 (7271 reviews) | 8.9 (1391 reviews) | 
  | **Ease of Admin** | 8.4 (6351 reviews) | 9.0 (1141 reviews) | 
  | **Quality of Support** | 8.5 (10381 reviews) | 8.7 (1843 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.8 (6209 reviews) | 8.9 (1089 reviews) | 
  | **Product Direction (% positive)** | 8.2 (10607 reviews) | 8.8 (2005 reviews) | 

---
## Pricing

### ActiveCampaign

#### Entry-Level Pricing

Plan: Starter

Price: Starting at $15.00 Per Month

Description: Get started with personalized marketing campaigns.

Key Features:
- 5 actions per automation 
- Basic & Inline Forms
- Site Tracking

[Browse all 4 editions](https://www.g2.com/products/activecampaign/pricing)

#### Free Trial

Yes

### Brevo Marketing Platform

#### Entry-Level Pricing

Plan: Brevo Plus

Price: Contact Us

Description: For large organizations with specific needs


Key Features:
- Enterprise-grade security
- Advanced integrations
- Sub-account management

[Browse all 4 editions](https://www.g2.com/products/brevo-marketing-platform/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### CRM

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | 7.3/10 | 3776 |
| **Brevo Marketing Platform** | 8.1/10 | 154 |

#### Sales Force Automation

| Feature | ActiveCampaign | Brevo Marketing Platform | 
|---|---|---|
| **Contact & Account Management** | 8.2 (2115 reviews) ✓ Verified | 8.6 (99 reviews) | 
| **Partner Relationship Mgmt. (PRM)** | 7.0 (1023 reviews) | 8.1 (90 reviews) | 
| **Opportunity & Pipeline Mgmt.** | 7.9 (1772 reviews) ✓ Verified | 8.4 (90 reviews) | 
| **Task / Activity Management** | 7.7 (1690 reviews) ✓ Verified | 8.5 (90 reviews) | 
| **Territory & Quota Management** | 7.0 (1225 reviews) ✓ Verified | 8.0 (85 reviews) | 
| **Desktop Integration** | 7.6 (1437 reviews) ✓ Verified | 8.3 (86 reviews) | 
| **Product & Price List Management** | 7.0 (1211 reviews) ✓ Verified | 7.8 (84 reviews) | 
| **Quote & Order Management** | 6.9 (1143 reviews) ✓ Verified | 7.9 (77 reviews) | 
| **Customer Contract Management** | 7.3 (1286 reviews) ✓ Verified | 7.9 (77 reviews) | 

#### Marketing Automation

| Feature | ActiveCampaign | Brevo Marketing Platform | 
|---|---|---|
| **Email Marketing** | 9.0 (2329 reviews) ✓ Verified | 9.4 (110 reviews) | 
| **Campaign Management** | 8.8 (2214 reviews) ✓ Verified | 9.4 (100 reviews) | 
| **Lead Management** | 8.5 (2158 reviews) ✓ Verified | 8.9 (92 reviews) | 
| **Marketing ROI Analytics** | 7.8 (1488 reviews) ✓ Verified | 8.2 (86 reviews) | 

#### Customer Support

| Feature | ActiveCampaign | Brevo Marketing Platform | 
|---|---|---|
| **Case Management** | 7.6 (1475 reviews) ✓ Verified | 8.6 (80 reviews) | 
| **Customer Support Portal** | 7.7 (1633 reviews) ✓ Verified | 8.5 (79 reviews) | 
| **Knowledge Base** | 7.9 (1768 reviews) ✓ Verified | 8.5 (82 reviews) | 
| **Call Center Features** | 7.0 (1328 reviews) ✓ Verified | 7.9 (75 reviews) | 
| **Support Analytics** | 7.5 (1456 reviews) ✓ Verified | 8.3 (76 reviews) | 

#### Reporting & Analytics

| Feature | ActiveCampaign | Brevo Marketing Platform | 
|---|---|---|
| **Reporting** | 7.7 (1961 reviews) ✓ Verified | 8.3 (87 reviews) | 
| **Dashboards** | 7.9 (2149 reviews) ✓ Verified | 8.7 (86 reviews) | 
| **Forecasting** | 7.1 (1294 reviews) ✓ Verified | 8.3 (72 reviews) | 

#### Mobile & Social

| Feature | ActiveCampaign | Brevo Marketing Platform | 
|---|---|---|
| **Social Collaboration Features** | 7.3 (1228 reviews) ✓ Verified | 7.9 (73 reviews) | 
| **Social Network Integration** | 7.3 (1332 reviews) ✓ Verified | 8.0 (70 reviews) | 
| **Mobile User Support** | 7.1 (1375 reviews) ✓ Verified | 7.8 (72 reviews) | 

#### Platform

| Feature | ActiveCampaign | Brevo Marketing Platform | 
|---|---|---|
| **Customization** | 7.8 (1999 reviews) ✓ Verified | 8.4 (120 reviews) | 
| **Workflow Capability** | 8.0 (1950 reviews) ✓ Verified | 8.5 (113 reviews) | 
| **User, Role, and Access Management** | 8.1 (2037 reviews) ✓ Verified | 8.7 (115 reviews) | 
| **Internationalization** | 7.3 (1456 reviews) ✓ Verified | 8.3 (108 reviews) | 
| **Sandbox / Test Environments** | 7.0 (1353 reviews) ✓ Verified | 7.9 (104 reviews) | 
| **Document & Content Mgmt.** | Feature Not Available | 8.3 (104 reviews) | 
| **Performance and Reliability** | 8.2 (2108 reviews) ✓ Verified | 9.0 (113 reviews) | 
| **Output Document Generation** | 7.4 (1479 reviews) ✓ Verified | 8.3 (103 reviews) | 

#### Integration

| Feature | ActiveCampaign | Brevo Marketing Platform | 
|---|---|---|
| **Data Import & Export Tools** | 8.1 (1935 reviews) ✓ Verified | 8.7 (96 reviews) | 
| **Integration APIs** | 8.1 (1938 reviews) ✓ Verified | 8.7 (89 reviews) | 
| **Breadth of Partner Applications** | 7.8 (1640 reviews) ✓ Verified | 8.2 (87 reviews) | 

#### Generative AI

| Feature | ActiveCampaign | Brevo Marketing Platform | 
|---|---|---|
| **AI Text Generation** | 6.1 (650 reviews) | 7.3 (63 reviews) | 

#### Agentic AI - CRM

| Feature | ActiveCampaign | Brevo Marketing Platform | 
|---|---|---|
| **Autonomous Task Execution** | 6.5 (90 reviews) | 6.8 (21 reviews) | 
| **Multi-step Planning** | 6.5 (89 reviews) | 7.0 (21 reviews) | 
| **Cross-system Integration** | 6.7 (91 reviews) | 7.2 (21 reviews) | 
| **Adaptive Learning** | 6.3 (87 reviews) | 7.1 (21 reviews) | 
| **Natural Language Interaction** | 6.5 (89 reviews) | 6.9 (21 reviews) | 
| **Proactive Assistance** | 6.5 (88 reviews) | 6.8 (21 reviews) | 
| **Decision Making** | 6.6 (89 reviews) | 7.1 (21 reviews) | 

### Email Marketing

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | N/A | N/A |
| **Brevo Marketing Platform** | 7.9/10 | 1441 |

#### Email Marketing

| Feature | ActiveCampaign | Brevo Marketing Platform | 
|---|---|---|
| **Email and Mobile Preview** | Not enough data | 9.0 (1172 reviews) ✓ Verified | 
| **Manage Email Lists** | Not enough data | 8.8 (1248 reviews) ✓ Verified | 
| **High-Volume Sending** | Not enough data | 8.7 (1078 reviews) ✓ Verified | 
| **Building and Personalizing Emails** | Not enough data | 8.9 (1222 reviews) ✓ Verified | 
| **Sending Outbound Emails** | Not enough data | 9.0 (1183 reviews) ✓ Verified | 
| **Manage Email Deliverability** | Not enough data | 8.8 (1166 reviews) ✓ Verified | 
| **Automated Email Responses** | Not enough data | 8.5 (990 reviews) ✓ Verified | 
| **Multi-user Account** | Not enough data | 8.3 (661 reviews) ✓ Verified | 
| **Surveys** | Not enough data | Feature Not Available | 

#### Reporting & Analytics

| Feature | ActiveCampaign | Brevo Marketing Platform | 
|---|---|---|
| **A/B Testing** | Not enough data | 8.3 (791 reviews) ✓ Verified | 
| **Basic Reporting** | Not enough data | 8.8 (1139 reviews) ✓ Verified | 

#### Generative AI

| Feature | ActiveCampaign | Brevo Marketing Platform | 
|---|---|---|
| **AI Text Generation** | Not enough data | 7.3 (371 reviews) | 
| **AI Text Summarization** | Not enough data | 7.3 (362 reviews) | 

#### Agentic AI - Email Marketing

| Feature | ActiveCampaign | Brevo Marketing Platform | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.6 (48 reviews) | 
| **Autonomous Task Execution** | Not enough data | 6.6 (46 reviews) | 
| **Multi-step Planning** | Not enough data | 6.6 (47 reviews) | 
| **Cross-system Integration** | Not enough data | 7.0 (47 reviews) | 
| **Cross-system Integration** | Not enough data | 6.8 (47 reviews) | 

#### Integration

| Feature | ActiveCampaign | Brevo Marketing Platform | 
|---|---|---|
| **Data Import & Export Tools** | Not enough data | 8.7 (797 reviews) ✓ Verified | 
| **Integration APIs** | Not enough data | 8.1 (640 reviews) ✓ Verified | 
| **Breadth of Partner Applications** | Not enough data | 7.8 (576 reviews) ✓ Verified | 
| **CRM Integration** | Not enough data | 7.9 (514 reviews) ✓ Verified | 
| **Social Media Integration** | Not enough data | 7.9 (521 reviews) ✓ Verified | 
| **E-Commerce Integration** | Not enough data | 7.9 (500 reviews) ✓ Verified | 

### Marketing Automation

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | 7.6/10 | 7458 |
| **Brevo Marketing Platform** | N/A | N/A |

#### Email Marketing

| Feature | ActiveCampaign | Brevo Marketing Platform | 
|---|---|---|
| **Building and Personalizing Emails** | 8.7 (6499 reviews) ✓ Verified | Not enough data | 
| **Sending Outbound Emails** | 8.9 (6336 reviews) ✓ Verified | Not enough data | 
| **Manage Email Deliverability** | 8.5 (6145 reviews) ✓ Verified | Not enough data | 
| **Automated Email Responses** | 8.8 (5797 reviews) ✓ Verified | Not enough data | 

#### Online Marketing

| Feature | ActiveCampaign | Brevo Marketing Platform | 
|---|---|---|
| **Landing Pages and Forms** | 7.4 (4396 reviews) ✓ Verified | Not enough data | 
| **Dynamic Content** | 7.9 (4079 reviews) ✓ Verified | Not enough data | 
| **A/B Testing** | 7.8 (3538 reviews) ✓ Verified | Not enough data | 
| **Mobile Optimized** | 8.1 (4868 reviews) ✓ Verified | Not enough data | 
| **Search Tracking and Optimization** | 7.8 (3471 reviews) ✓ Verified | Not enough data | 

#### Lead Management

| Feature | ActiveCampaign | Brevo Marketing Platform | 
|---|---|---|
| **Marketing Lead Database** | 8.3 (4375 reviews) ✓ Verified | Not enough data | 
| **Data Quality Management** | 8.0 (3965 reviews) ✓ Verified | Not enough data | 
| **Segmentation** | 8.5 (5127 reviews) ✓ Verified | Not enough data | 
| **Lead Scoring and Grading** | 8.0 (3493 reviews) ✓ Verified | Not enough data | 
| **Lead Nurturing** | 8.5 (4363 reviews) ✓ Verified | Not enough data | 
| **Online Behavior Tracking** | 8.1 (4005 reviews) ✓ Verified | Not enough data | 
| **Automated Alerts and Tasks** | 8.2 (3798 reviews) ✓ Verified | Not enough data | 
| **CRM Lead Integration** | 8.0 (3581 reviews) ✓ Verified | Not enough data | 

#### Campaign Management

| Feature | ActiveCampaign | Brevo Marketing Platform | 
|---|---|---|
| **Program Management** | 8.0 (3492 reviews) ✓ Verified | Not enough data | 
| **Event / Webinar Marketing** | 7.8 (3107 reviews) ✓ Verified | Not enough data | 
| **Calendaring** | 7.2 (2638 reviews) | Not enough data | 
| **Budgeting** | 6.8 (2338 reviews) ✓ Verified | Not enough data | 

#### Social

| Feature | ActiveCampaign | Brevo Marketing Platform | 
|---|---|---|
| **Social Listening** | 6.9 (2324 reviews) ✓ Verified | Not enough data | 
| **Social Sharing** | 7.3 (2680 reviews) ✓ Verified | Not enough data | 
| **Social Campaigns** | 7.3 (2550 reviews) ✓ Verified | Not enough data | 
| **Social Media Engagement** | 7.1 (2442 reviews) ✓ Verified | Not enough data | 
| **Social Media Advertising** | 7.0 (2401 reviews) ✓ Verified | Not enough data | 

#### Reporting & Analytics

| Feature | ActiveCampaign | Brevo Marketing Platform | 
|---|---|---|
| **Basic Reporting** | 8.1 (5205 reviews) ✓ Verified | Not enough data | 
| **Web Analytics** | 7.6 (3590 reviews) ✓ Verified | Not enough data | 
| **ROI Analytics** | 7.2 (2920 reviews) ✓ Verified | Not enough data | 
| **Revenue Analytics** | 7.1 (2725 reviews) ✓ Verified | Not enough data | 
| **SEO / Keyword Analytics** | 6.9 (2443 reviews) ✓ Verified | Not enough data | 

#### Platform

| Feature | ActiveCampaign | Brevo Marketing Platform | 
|---|---|---|
| **Customization ** | 7.9 (3731 reviews) ✓ Verified | Not enough data | 
| **Workflow Capability** | 8.2 (3548 reviews) ✓ Verified | Not enough data | 
| **User, Role, and Access Management** | 8.3 (3707 reviews) ✓ Verified | Not enough data | 
| **Internationalization** | 7.5 (2402 reviews) ✓ Verified | Not enough data | 
| **Sandbox / Test Environments** | 7.0 (2134 reviews) ✓ Verified | Not enough data | 
| **Performance and Reliability** | 8.4 (3738 reviews) ✓ Verified | Not enough data | 
| **Output Document Generation** | 7.5 (2427 reviews) ✓ Verified | Not enough data | 

#### Agentic AI - Marketing Automation

| Feature | ActiveCampaign | Brevo Marketing Platform | 
|---|---|---|
| **Autonomous Task Execution** | 6.3 (222 reviews) | Not enough data | 
| **Multi-step Planning** | 6.4 (221 reviews) | Not enough data | 
| **Cross-system Integration** | 6.5 (219 reviews) | Not enough data | 
| **Adaptive Learning** | 6.4 (218 reviews) | Not enough data | 
| **Proactive Assistance** | 6.3 (222 reviews) | Not enough data | 
| **Decision Making** | 6.4 (220 reviews) | Not enough data | 

#### Integration

| Feature | ActiveCampaign | Brevo Marketing Platform | 
|---|---|---|
| **Data Import & Export Tools** | 8.1 (3758 reviews) ✓ Verified | Not enough data | 
| **Integration APIs** | 8.1 (3662 reviews) ✓ Verified | Not enough data | 
| **Breadth of Partner Applications** | 7.8 (3143 reviews) ✓ Verified | Not enough data | 

### Transactional Email

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | N/A | N/A |
| **Brevo Marketing Platform** | 8.6/10 | 466 |

#### Administration

| Feature | ActiveCampaign | Brevo Marketing Platform | 
|---|---|---|
| **Template Creation** | Not enough data | 8.7 (413 reviews) | 
| **Preset Template Availability** | Not enough data | 8.3 (399 reviews) | 
| **Custom Unsubscribe** | Not enough data | 8.6 (385 reviews) | 
| **Email Segmentation** | Not enough data | 8.6 (380 reviews) | 
| **Detailed Server Logs** | Not enough data | 8.4 (320 reviews) | 
| **Notifications** | Not enough data | 8.7 (361 reviews) | 

#### Integrations

| Feature | ActiveCampaign | Brevo Marketing Platform | 
|---|---|---|
| **Webhooks** | Not enough data | 8.6 (286 reviews) | 
| **Event Tracking API** | Not enough data | 8.6 (280 reviews) | 
| **Mail Send API** | Not enough data | 8.8 (296 reviews) | 
| **Spam Filter Testing** | Not enough data | 8.2 (279 reviews) | 

#### Platform

| Feature | ActiveCampaign | Brevo Marketing Platform | 
|---|---|---|
| **Custom Tracking Domain** | Not enough data | 8.8 (295 reviews) | 
| **Multiple Domains** | Not enough data | 8.6 (259 reviews) | 
| **Dedicated IP** | Not enough data | 8.5 (247 reviews) | 
| **Documentation** | Not enough data | 8.6 (316 reviews) | 
| **Sender Reputation Management** | Not enough data | 8.5 (299 reviews) | 
| **Tracking & Reporting** | Not enough data | 8.9 (373 reviews) | 
| **Enterprise Scalability** | Not enough data | 8.6 (272 reviews) | 
| **Performance and Reliability** | Not enough data | 8.9 (361 reviews) | 

### Conversational Marketing

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | 6.6/10 | 1884 |
| **Brevo Marketing Platform** | N/A | N/A |

#### Messenger

| Feature | ActiveCampaign | Brevo Marketing Platform | 
|---|---|---|
| **Sequencing** | 7.4 (1124 reviews) | Not enough data | 
| **AI** | 5.9 (976 reviews) | Not enough data | 
| **Live Chat** | 6.6 (1002 reviews) | Not enough data | 
| **Customization Interface** | 6.9 (1044 reviews) | Not enough data | 

#### Channels

| Feature | ActiveCampaign | Brevo Marketing Platform | 
|---|---|---|
| **Social Media** | 6.4 (988 reviews) | Not enough data | 
| **Website** | 7.3 (1173 reviews) | Not enough data | 
| **Text Message (SMS)** | 6.0 (915 reviews) | Not enough data | 
| **Voice Assistants** | 5.5 (832 reviews) | Not enough data | 
| **Other** | 6.0 (839 reviews) | Not enough data | 

#### Customers

| Feature | ActiveCampaign | Brevo Marketing Platform | 
|---|---|---|
| **Targeting** | 7.6 (1234 reviews) | Not enough data | 
| **Profiles** | 7.4 (1156 reviews) | Not enough data | 
| **Analytics** | 7.6 (1294 reviews) | Not enough data | 
| **Lead Gathering** | 7.6 (1235 reviews) | Not enough data | 
| **Sales Conversion** | 7.2 (1182 reviews) | Not enough data | 

#### Agentic AI - Conversational Marketing

| Feature | ActiveCampaign | Brevo Marketing Platform | 
|---|---|---|
| **Autonomous Task Execution** | 6.2 (30 reviews) | Not enough data | 
| **Multi-step Planning** | 6.1 (30 reviews) | Not enough data | 
| **Cross-system Integration** | 6.4 (29 reviews) | Not enough data | 
| **Adaptive Learning** | 6.2 (30 reviews) | Not enough data | 
| **Natural Language Interaction** | 5.9 (29 reviews) | Not enough data | 
| **Proactive Assistance** | 6.0 (29 reviews) | Not enough data | 
| **Decision Making** | 6.2 (29 reviews) | Not enough data | 

### Lead Generation

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | N/A | N/A |
| **Brevo Marketing Platform** | N/A | N/A |

#### Lead Generation

| Feature | ActiveCampaign | Brevo Marketing Platform | 
|---|---|---|
| **Lead Builder** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Data Import & Export Tools** | Not enough data | Not enough data | 

### Email Deliverability

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | N/A | N/A |
| **Brevo Marketing Platform** | 8.6/10 | 785 |

#### Diagnosis

| Feature | ActiveCampaign | Brevo Marketing Platform | 
|---|---|---|
| **IP Address ** | Not enough data | 8.6 (459 reviews) | 
| **Domains** | Not enough data | 8.7 (508 reviews) | 
| **Content ** | Not enough data | 8.8 (555 reviews) | 
| **Policy Compliance** | Not enough data | 8.9 (517 reviews) | 

#### Tracking

| Feature | ActiveCampaign | Brevo Marketing Platform | 
|---|---|---|
| **Processing Time** | Not enough data | 8.9 (627 reviews) | 
| **Placement ** | Not enough data | 8.7 (552 reviews) | 
| **Open Rate** | Not enough data | 8.9 (649 reviews) | 
| **Time to Open** | Not enough data | 8.9 (612 reviews) | 
| **Alerts** | Not enough data | 8.7 (553 reviews) | 

#### Reporting

| Feature | ActiveCampaign | Brevo Marketing Platform | 
|---|---|---|
| **Campaign Performance** | Not enough data | 9.0 (678 reviews) | 
| **Domain Reputation** | Not enough data | 8.7 (533 reviews) | 
| **Brand Reputation** | Not enough data | 8.8 (529 reviews) | 
| **Blacklist and Whitelist** | Not enough data | 8.8 (598 reviews) | 

#### Agentic AI - Email Deliverability

| Feature | ActiveCampaign | Brevo Marketing Platform | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.1 (12 reviews) | 
| **Cross-system Integration** | Not enough data | 8.3 (12 reviews) | 
| **Adaptive Learning** | Not enough data | 8.2 (12 reviews) | 
| **Proactive Assistance** | Not enough data | 8.3 (12 reviews) | 
| **Decision Making** | Not enough data | 8.1 (12 reviews) | 

### Sales Engagement

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | 6.9/10 | 861 |
| **Brevo Marketing Platform** | N/A | N/A |

#### Integrated Workflows

| Feature | ActiveCampaign | Brevo Marketing Platform | 
|---|---|---|
| **Task Management** | 7.1 (605 reviews) | Not enough data | 
| **Email Tracking/Automation** | 8.6 (782 reviews) | Not enough data | 
| **Calls and Voice** | 6.3 (499 reviews) | Not enough data | 
| **Other Outreach Options ** | 6.7 (525 reviews) | Not enough data | 
| **CRM Integration** | 7.6 (632 reviews) | Not enough data | 
| **Calendar** | 6.9 (544 reviews) | Not enough data | 
| **Shared Records** | 6.9 (516 reviews) | Not enough data | 

#### Repeatability and Reportability

| Feature | ActiveCampaign | Brevo Marketing Platform | 
|---|---|---|
| **Content Management** | 7.5 (623 reviews) | Not enough data | 
| **Workflow Management** | 7.5 (621 reviews) | Not enough data | 
| **Workflow Performance** | 7.4 (585 reviews) | Not enough data | 
| **Sales Coaching and Insights** | 6.7 (516 reviews) | Not enough data | 
| **Gamification** | 6.0 (472 reviews) | Not enough data | 

#### AI and Automation

| Feature | ActiveCampaign | Brevo Marketing Platform | 
|---|---|---|
| **Lead Prioritization** | 7.1 (557 reviews) | Not enough data | 
| **Lead Scoring** | 7.1 (559 reviews) | Not enough data | 
| **Best Time of Day Scheduling** | 7.2 (565 reviews) | Not enough data | 
| **Buyer Intelligence** | 6.6 (498 reviews) | Not enough data | 
| **Machine Learning** | 6.4 (476 reviews) | Not enough data | 

#### Generative AI

| Feature | ActiveCampaign | Brevo Marketing Platform | 
|---|---|---|
| **AI Text Generation** | 6.1 (415 reviews) | Not enough data | 

#### Agentic AI - Sales Engagement

| Feature | ActiveCampaign | Brevo Marketing Platform | 
|---|---|---|
| **Autonomous Task Execution** | 6.9 (35 reviews) | Not enough data | 
| **Multi-step Planning** | 6.7 (35 reviews) | Not enough data | 
| **Cross-system Integration** | 7.0 (35 reviews) | Not enough data | 
| **Adaptive Learning** | 6.5 (35 reviews) | Not enough data | 
| **Natural Language Interaction** | 6.6 (35 reviews) | Not enough data | 
| **Proactive Assistance** | 6.6 (35 reviews) | Not enough data | 
| **Decision Making** | 6.9 (35 reviews) | Not enough data | 

### E-Commerce Personalization

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | 7.6/10 | 581 |
| **Brevo Marketing Platform** | 8.5/10 | 31 |

#### Visitor Behavior

| Feature | ActiveCampaign | Brevo Marketing Platform | 
|---|---|---|
| **Monitoring** | 7.6 (409 reviews) | 8.3 (23 reviews) | 
| **Targeting** | 7.9 (399 reviews) | 8.5 (25 reviews) | 
| **Guided Selling** | 7.1 (355 reviews) | 8.4 (22 reviews) | 

#### Templates

| Feature | ActiveCampaign | Brevo Marketing Platform | 
|---|---|---|
| **Library** | 7.3 (411 reviews) | 8.3 (22 reviews) | 
| **Customization** | 8.0 (439 reviews) | 8.5 (24 reviews) | 
| **Optimization** | 7.8 (411 reviews) | 8.2 (22 reviews) | 

#### Personalization

| Feature | ActiveCampaign | Brevo Marketing Platform | 
|---|---|---|
| **Recommendation** | 7.6 (400 reviews) | 8.4 (21 reviews) | 
| **Content** | 7.6 (404 reviews) | 8.3 (22 reviews) | 
| **Cart Abandonment** | 7.2 (360 reviews) | 8.4 (23 reviews) | 
| **Search** | 7.1 (346 reviews) | 8.2 (21 reviews) | 
| **Personalization Engine** | 7.3 (336 reviews) | 8.0 (22 reviews) | 
| **Product Recommendations** | 7.1 (324 reviews) | 8.3 (21 reviews) | 
| **A/B Testing** | 7.4 (346 reviews) | 8.0 (21 reviews) | 
| **Personalized Messaging** | 8.0 (396 reviews) | 8.8 (22 reviews) | 

#### Multichannel

| Feature | ActiveCampaign | Brevo Marketing Platform | 
|---|---|---|
| **Web** | 7.4 (379 reviews) | 8.6 (23 reviews) | 
| **Email** | 8.5 (463 reviews) | 9.0 (26 reviews) | 
| **Mobile** | 7.6 (419 reviews) | 8.4 (23 reviews) | 

#### Administration 

| Feature | ActiveCampaign | Brevo Marketing Platform | 
|---|---|---|
| **Marketing Campaigns** | 8.5 (481 reviews) | 9.2 (23 reviews) | 
| **Reports & Analytics** | 7.9 (469 reviews) | 8.8 (26 reviews) | 
| **User Data** | 7.9 (439 reviews) | 8.7 (26 reviews) | 
| **Integrations** | 8.0 (461 reviews) | 8.6 (22 reviews) | 

#### Agentic AI - E-Commerce Personalization

| Feature | ActiveCampaign | Brevo Marketing Platform | 
|---|---|---|
| **Natural Language Interaction** | 7.6 (13 reviews) | Not enough data | 
| **Proactive Assistance** | 7.6 (13 reviews) | Not enough data | 

### Push Notification

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | N/A | N/A |
| **Brevo Marketing Platform** | 8.6/10 | 16 |

#### Campaigns

| Feature | ActiveCampaign | Brevo Marketing Platform | 
|---|---|---|
| **Customize** | Not enough data | 8.6 (15 reviews) | 
| **Scheduling** | Not enough data | 9.4 (15 reviews) | 
| **Retarget** | Not enough data | 8.7 (15 reviews) | 
| **Segmentation** | Not enough data | 8.6 (15 reviews) | 
| **Triggered Notifications** | Not enough data | 8.6 (15 reviews) | 

#### Analytics

| Feature | ActiveCampaign | Brevo Marketing Platform | 
|---|---|---|
| **Campaign Performance** | Not enough data | 8.0 (14 reviews) | 
| **Audience Insights** | Not enough data | 8.2 (15 reviews) | 

#### Optimization

| Feature | ActiveCampaign | Brevo Marketing Platform | 
|---|---|---|
| **A/B Testing** | Not enough data | 8.8 (15 reviews) | 
| **Personalization** | Not enough data | 9.1 (15 reviews) | 
| **Rich Notifications** | Not enough data | 8.3 (15 reviews) | 
| **Integrations** | Not enough data | 8.8 (15 reviews) | 

#### Agentic AI - Push Notification

| Feature | ActiveCampaign | Brevo Marketing Platform | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Email Template Builder

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | 7.1/10 | 2445 |
| **Brevo Marketing Platform** | 8.1/10 | 249 |

#### Templates

| Feature | ActiveCampaign | Brevo Marketing Platform | 
|---|---|---|
| **Text and Themes** | 7.7 (2022 reviews) | 8.6 (216 reviews) | 
| **Stock Images** | 6.3 (1517 reviews) | 7.8 (180 reviews) | 
| **Proofing** | 7.0 (1618 reviews) | 8.3 (180 reviews) | 
| **Mobile Responsive** | 7.5 (1682 reviews) | 8.7 (210 reviews) | 

#### Edit

| Feature | ActiveCampaign | Brevo Marketing Platform | 
|---|---|---|
| **Pre-Made** | 7.4 (1756 reviews) | 8.6 (192 reviews) | 
| **Build** | 8.0 (1970 reviews) | 8.9 (209 reviews) | 
| **HTML** | 7.4 (1664 reviews) | 8.5 (187 reviews) | 

#### Logistics

| Feature | ActiveCampaign | Brevo Marketing Platform | 
|---|---|---|
| **Analytics** | 7.8 (1819 reviews) | 8.7 (198 reviews) | 
| **Issues** | 7.0 (1582 reviews) | 8.1 (175 reviews) | 
| **Integrations** | 7.8 (1777 reviews) | 8.5 (179 reviews) | 
| **Shareable Link** | 7.8 (1545 reviews) | 8.7 (180 reviews) | 

#### Generative AI

| Feature | ActiveCampaign | Brevo Marketing Platform | 
|---|---|---|
| **AI Text Generation** | 6.0 (840 reviews) | 7.2 (104 reviews) | 
| **AI Text Summarization** | 6.1 (676 reviews) | 7.2 (101 reviews) | 

#### Agentic AI - Email Template Builder

| Feature | ActiveCampaign | Brevo Marketing Platform | 
|---|---|---|
| **Autonomous Task Execution** | 6.2 (110 reviews) | 6.9 (12 reviews) | 
| **Cross-system Integration** | 6.2 (109 reviews) | 6.8 (12 reviews) | 

### SMS Marketing

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | 7.8/10 | 248 |
| **Brevo Marketing Platform** | 8.3/10 | 191 |

#### Text Messaging

| Feature | ActiveCampaign | Brevo Marketing Platform | 
|---|---|---|
| **Bulk SMS** | 7.5 (161 reviews) | 8.5 (143 reviews) ✓ Verified | 
| **Two-Way Text Messaging** | 6.9 (141 reviews) | 8.5 (131 reviews) ✓ Verified | 
| **Text Scheduler** | 7.6 (155 reviews) | 8.6 (143 reviews) ✓ Verified | 
| **Automatic Replies** | 7.6 (144 reviews) | 8.4 (132 reviews) ✓ Verified | 
| **Automatic URL Shortening** | 7.3 (132 reviews) | 8.4 (133 reviews) ✓ Verified | 
| **MMS Marketing** | Feature Not Available | 8.2 (127 reviews) ✓ Verified | 
| **Personalization** | 8.2 (171 reviews) | 8.5 (63 reviews) ✓ Verified | 
| **Transactional SMS** | 7.1 (144 reviews) | 8.5 (60 reviews) | 

#### SMS Platform

| Feature | ActiveCampaign | Brevo Marketing Platform | 
|---|---|---|
| **Reporting** | 7.7 (156 reviews) | 8.7 (149 reviews) ✓ Verified | 
| **Automation** | 8.8 (174 reviews) | 8.8 (149 reviews) ✓ Verified | 
| **White Label** | 7.6 (130 reviews) | Feature Not Available | 
| **Text-to-Landline** | 6.8 (123 reviews) | Feature Not Available | 
| **Short Codes** | 7.0 (125 reviews) | Feature Not Available | 
| **API Integration** | 8.0 (146 reviews) | 8.3 (60 reviews) ✓ Verified | 

#### Agentic AI - SMS Marketing

| Feature | ActiveCampaign | Brevo Marketing Platform | 
|---|---|---|
| **Autonomous Task Execution** | 8.4 (20 reviews) | 7.9 (7 reviews) | 
| **Multi-step Planning** | 8.5 (20 reviews) | 7.9 (7 reviews) | 
| **Cross-system Integration** | 8.5 (20 reviews) | 7.6 (7 reviews) | 
| **Natural Language Interaction** | 8.3 (20 reviews) | 8.1 (7 reviews) | 
| **Proactive Assistance** | 8.4 (20 reviews) | 7.9 (7 reviews) | 
| **Decision Making** | 8.2 (20 reviews) | 7.4 (7 reviews) | 

### Email Testing

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | N/A | N/A |
| **Brevo Marketing Platform** | 8.0/10 | 328 |

#### Platform Basics

| Feature | ActiveCampaign | Brevo Marketing Platform | 
|---|---|---|
| **Editing Platform** | Not enough data | 9.0 (274 reviews) | 
| **Spam Filter Testing** | Not enough data | 8.6 (227 reviews) | 
| **A/B Testing** | Not enough data | 8.8 (229 reviews) | 
| **Deliverability Testing** | Not enough data | 8.8 (257 reviews) | 
| **Design Testing** | Not enough data | 9.0 (265 reviews) | 

#### Platform Data

| Feature | ActiveCampaign | Brevo Marketing Platform | 
|---|---|---|
| **Performance** | Not enough data | 9.1 (285 reviews) | 
| **Dashboard** | Not enough data | 9.0 (292 reviews) | 
| **Analytics** | Not enough data | 9.0 (284 reviews) | 

#### Agentic AI - Email Testing

| Feature | ActiveCampaign | Brevo Marketing Platform | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.0 (7 reviews) | 
| **Cross-system Integration** | Not enough data | 6.2 (7 reviews) | 
| **Adaptive Learning** | Not enough data | 6.4 (7 reviews) | 
| **Proactive Assistance** | Not enough data | 6.2 (7 reviews) | 
| **Decision Making** | Not enough data | 7.3 (8 reviews) | 

### Shared Inbox

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | N/A | N/A |
| **Brevo Marketing Platform** | 7.9/10 | 15 |

#### Productivity Tools

| Feature | ActiveCampaign | Brevo Marketing Platform | 
|---|---|---|
| **Notes** | Not enough data | 7.5 (12 reviews) | 
| **Internal Discussion** | Not enough data | 7.7 (13 reviews) | 
| **Assignments and Tasks** | Not enough data | 7.3 (13 reviews) | 
| **Workflows** | Not enough data | 7.8 (12 reviews) | 
| **Templates** | Not enough data | 8.1 (14 reviews) | 
| **Integrations** | Not enough data | 8.3 (12 reviews) | 
| **Tagging System** | Not enough data | 7.4 (12 reviews) | 

#### Analytics

| Feature | ActiveCampaign | Brevo Marketing Platform | 
|---|---|---|
| **Trends** | Not enough data | 7.4 (13 reviews) | 
| **Performance Tracking** | Not enough data | 8.6 (14 reviews) | 
| **Email Tracking** | Not enough data | 9.0 (14 reviews) | 

#### Agentic AI - Shared Inbox

| Feature | ActiveCampaign | Brevo Marketing Platform | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Pop-Up Builder

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | 7.5/10 | 256 |
| **Brevo Marketing Platform** | N/A | N/A |

#### Design and Customization

| Feature | ActiveCampaign | Brevo Marketing Platform | 
|---|---|---|
| **Pre-Designed Templates** | 7.7 (203 reviews) | Not enough data | 
| **Pop-Up Types** | 7.6 (198 reviews) | Not enough data | 
| **No-Code Customization** | 8.1 (180 reviews) | Not enough data | 
| **Mobile Optimized** | 8.0 (190 reviews) | Not enough data | 

#### Campaigns

| Feature | ActiveCampaign | Brevo Marketing Platform | 
|---|---|---|
| **Targeting** | 7.9 (169 reviews) | Not enough data | 
| **Triggered Campaigns** | 8.3 (180 reviews) | Not enough data | 
| **A/B Testing** | 7.9 (147 reviews) | Not enough data | 
| **Analytics** | 7.8 (181 reviews) | Not enough data | 

#### Integrations

| Feature | ActiveCampaign | Brevo Marketing Platform | 
|---|---|---|
| **CRM/Email Integrations** | 8.1 (173 reviews) | Not enough data | 
| **WCM Integrations** | 6.7 (116 reviews) | Not enough data | 
| **E-Commerce Integrations** | 7.9 (131 reviews) | Not enough data | 
| **Social Media Integrations** | 7.3 (144 reviews) | Not enough data | 

#### Generative AI

| Feature | ActiveCampaign | Brevo Marketing Platform | 
|---|---|---|
| **AI Text Generation** | 6.1 (65 reviews) | Not enough data | 

#### Agentic AI - Vulnerability Scanner

| Feature | ActiveCampaign | Brevo Marketing Platform | 
|---|---|---|
| **Autonomous Task Execution** | 6.6 (16 reviews) | Not enough data | 
| **Proactive Assistance** | 6.9 (16 reviews) | Not enough data | 

### Attribution

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | 7.3/10 | 348 |
| **Brevo Marketing Platform** | N/A | N/A |

#### Attribution Modeling

| Feature | ActiveCampaign | Brevo Marketing Platform | 
|---|---|---|
| **Single-Touch Attribution** | 7.1 (207 reviews) | Not enough data | 
| **Multi-Touch Attribution** | 7.1 (199 reviews) | Not enough data | 
| **Algorithmic Attribution** | 6.8 (190 reviews) | Not enough data | 
| **Cross-Device Attribution** | 6.8 (189 reviews) | Not enough data | 
| **Offline Attribution** | 6.3 (176 reviews) | Not enough data | 
| **Custom Attribution** | 7.0 (190 reviews) | Not enough data | 

#### Agentic AI - Attribution

| Feature | ActiveCampaign | Brevo Marketing Platform | 
|---|---|---|
| **Autonomous Task Execution** | 7.6 (9 reviews) | Not enough data | 
| **Cross-system Integration** | 7.8 (9 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.8 (9 reviews) | Not enough data | 
| **Proactive Assistance** | 8.3 (8 reviews) | Not enough data | 

#### Marketing

| Feature | ActiveCampaign | Brevo Marketing Platform | 
|---|---|---|
| **B2B Attribution** | 7.2 (199 reviews) | Not enough data | 
| **B2C Attribution** | 7.1 (195 reviews) | Not enough data | 
| **Marketing Channels** | 7.3 (211 reviews) | Not enough data | 
| **Integrations** | 7.9 (250 reviews) | Not enough data | 

#### Reporting

| Feature | ActiveCampaign | Brevo Marketing Platform | 
|---|---|---|
| **Dashboards** | 7.5 (283 reviews) | Not enough data | 
| **Data Visualizations** | 7.3 (264 reviews) | Not enough data | 
| **Custom Reporting** | 7.0 (250 reviews) | Not enough data | 

### Social Media Advertising

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | 7.9/10 | 471 |
| **Brevo Marketing Platform** | 7.7/10 | 44 |

#### Platform Interoperability

| Feature | ActiveCampaign | Brevo Marketing Platform | 
|---|---|---|
| **Close Ecosystem API** | 7.8 (201 reviews) | 7.5 (33 reviews) | 

#### Agentic AI - Social Media Advertising

| Feature | ActiveCampaign | Brevo Marketing Platform | 
|---|---|---|
| **Autonomous Task Execution** | 7.0 (17 reviews) | 5.8 (6 reviews) | 
| **Multi-step Planning** | 7.3 (17 reviews) | 5.8 (6 reviews) | 
| **Cross-system Integration** | 7.3 (17 reviews) | 5.8 (6 reviews) | 
| **Adaptive Learning** | 7.0 (17 reviews) | 6.1 (6 reviews) | 
| **Proactive Assistance** | 6.9 (17 reviews) | 6.0 (5 reviews) | 
| **Decision Making** | 7.3 (17 reviews) | Not enough data | 

#### Social Functionality

| Feature | ActiveCampaign | Brevo Marketing Platform | 
|---|---|---|
| **Social Functionality** | 7.9 (300 reviews) | 8.1 (36 reviews) | 

#### Campaign Management

| Feature | ActiveCampaign | Brevo Marketing Platform | 
|---|---|---|
| **Campaign Dashboard** | 8.3 (348 reviews) | 8.7 (39 reviews) | 
| **Campaign Optimization** | 8.3 (320 reviews) | 8.4 (39 reviews) | 
| **Reach** | 8.1 (305 reviews) | 8.3 (39 reviews) | 
| **Bulk Editing** | 7.8 (284 reviews) | 7.9 (38 reviews) | 
| **Batch Uploading** | 7.9 (273 reviews) | 7.9 (39 reviews) | 
| **Brand Safety** | 8.3 (264 reviews) | 8.4 (39 reviews) | 
| **Fraud Protection** | 8.2 (257 reviews) | 8.2 (38 reviews) | 
| **Frequency Capping** | 7.9 (238 reviews) | 8.0 (37 reviews) | 
| **Budget Pacing** | 7.7 (230 reviews) | 7.8 (37 reviews) | 
| **Creative Optimization** | 7.9 (264 reviews) | 8.1 (36 reviews) | 
| **Rich Media Capabilties** | 7.8 (238 reviews) | 8.0 (37 reviews) | 
| **In-App Ads** | 7.5 (220 reviews) | 7.5 (36 reviews) | 
| **Mobile Rich Media Capabilities** | 7.7 (222 reviews) | 7.5 (36 reviews) | 

#### Targeting

| Feature | ActiveCampaign | Brevo Marketing Platform | 
|---|---|---|
| **Targeting** | 8.3 (294 reviews) | 8.2 (37 reviews) | 
| **Retargeting** | 8.3 (282 reviews) | 8.2 (37 reviews) | 
| **Geo-Targeting** | 7.8 (255 reviews) | 8.0 (36 reviews) | 
| **Contextual Targeting** | 8.0 (249 reviews) | 7.9 (35 reviews) | 

#### Platform

| Feature | ActiveCampaign | Brevo Marketing Platform | 
|---|---|---|
| **API / Integrations** | 8.2 (308 reviews) | 7.7 (35 reviews) | 
| **Custom Reports** | 8.0 (287 reviews) | 8.3 (36 reviews) | 
| **User, Role, and Access Management** | 8.5 (300 reviews) | 8.4 (36 reviews) | 
| **Performance and Reliability** | 8.5 (336 reviews) | 8.6 (35 reviews) | 
| **Enterprise Scalability** | 8.4 (270 reviews) | 8.2 (36 reviews) | 
| **Customization** | 8.3 (302 reviews) | 8.3 (37 reviews) | 
| **Workflow Capability** | 8.6 (297 reviews) | 8.1 (36 reviews) | 
| **Internationalization** | 8.1 (242 reviews) | 7.8 (35 reviews) | 
| **Notifications** | 8.1 (286 reviews) | 8.1 (35 reviews) | 

### Chatbots

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | N/A | N/A |
| **Brevo Marketing Platform** | 8.1/10 | 16 |

#### Responses

| Feature | ActiveCampaign | Brevo Marketing Platform | 
|---|---|---|
| **Customization** | Not enough data | 8.6 (13 reviews) | 
| **Control** | Not enough data | 7.8 (13 reviews) | 
| **Route To Human** | Not enough data | 8.1 (13 reviews) | 
| **Menu bars** | Not enough data | 8.5 (13 reviews) | 
| **Drip sequences** | Not enough data | 8.3 (12 reviews) | 

#### Platform

| Feature | ActiveCampaign | Brevo Marketing Platform | 
|---|---|---|
| **Live chat** | Not enough data | 8.7 (13 reviews) | 
| **Integrations** | Not enough data | 7.9 (11 reviews) | 
| **Branding** | Not enough data | 8.5 (13 reviews) | 
| **Analytics** | Not enough data | 9.0 (12 reviews) | 
| **A/B testing** | Not enough data | 8.3 (13 reviews) | 
| **Role-based access** | Not enough data | 7.9 (13 reviews) | 
| **Collection of information** | Not enough data | 8.2 (13 reviews) | 

#### Generative AI

| Feature | ActiveCampaign | Brevo Marketing Platform | 
|---|---|---|
| **AI Text Generation** | Not enough data | 6.9 (6 reviews) | 
| **AI Text Summarization** | Not enough data | 6.4 (6 reviews) | 

### Landing Page Builders

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | 7.6/10 | 722 |
| **Brevo Marketing Platform** | 8.5/10 | 91 |

#### Page Customization

| Feature | ActiveCampaign | Brevo Marketing Platform | 
|---|---|---|
| **Drag and Drop** | 8.2 (586 reviews) | 9.2 (81 reviews) ✓ Verified | 
| **Templates** | 7.9 (612 reviews) | 8.7 (83 reviews) ✓ Verified | 
| **Advanced Customization** | 7.8 (530 reviews) | 8.4 (75 reviews) ✓ Verified | 
| **Content Library** | 7.6 (552 reviews) | 8.5 (70 reviews) ✓ Verified | 

#### Page Optimization

| Feature | ActiveCampaign | Brevo Marketing Platform | 
|---|---|---|
| **A/B Testing** | 7.6 (425 reviews) | 8.6 (66 reviews) ✓ Verified | 
| **Mobile Responsive** | 7.8 (529 reviews) | 8.8 (71 reviews) ✓ Verified | 
| **Web Analytics** | 7.5 (472 reviews) | 8.7 (68 reviews) ✓ Verified | 
| **SEO** | 7.2 (413 reviews) | 8.4 (62 reviews) ✓ Verified | 

#### Integrations

| Feature | ActiveCampaign | Brevo Marketing Platform | 
|---|---|---|
| **E-Commerce Integration** | 7.5 (405 reviews) | 8.4 (58 reviews) ✓ Verified | 
| **Email Marketing Integration** | 8.5 (542 reviews) | 9.0 (70 reviews) ✓ Verified | 
| **Domain Integration** | 8.2 (515 reviews) | 8.8 (68 reviews) ✓ Verified | 

#### Generative AI

| Feature | ActiveCampaign | Brevo Marketing Platform | 
|---|---|---|
| **AI Text Generation** | 6.2 (166 reviews) | 7.5 (20 reviews) | 

#### Agentic AI - Landing Page Builders

| Feature | ActiveCampaign | Brevo Marketing Platform | 
|---|---|---|
| **Cross-system Integration** | 6.7 (22 reviews) | Not enough data | 

### Calendar

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | N/A | N/A |
| **Brevo Marketing Platform** | 7.6/10 | 20 |

#### Calendar View

| Feature | ActiveCampaign | Brevo Marketing Platform | 
|---|---|---|
| **Multi-Calendar View** | Not enough data | 7.9 (18 reviews) | 
| **Customizable Viewing** | Not enough data | 8.0 (18 reviews) | 

#### Shared Calendar

| Feature | ActiveCampaign | Brevo Marketing Platform | 
|---|---|---|
| **Calendar Collaboration** | Not enough data | 7.9 (17 reviews) | 
| **Multiple Calendar Management** | Not enough data | 7.8 (17 reviews) | 

#### Accessibility

| Feature | ActiveCampaign | Brevo Marketing Platform | 
|---|---|---|
| **Screen Reader Compatibility** | Not enough data | 8.1 (18 reviews) | 
| **Keyboard Shortcuts** | Not enough data | 7.8 (18 reviews) | 

#### Integration

| Feature | ActiveCampaign | Brevo Marketing Platform | 
|---|---|---|
| **Sync Multiple Calendars** | Not enough data | 8.1 (18 reviews) | 
| **Import Events** | Not enough data | 8.1 (18 reviews) | 
| **Software Integrations** | Not enough data | 7.9 (17 reviews) | 

#### Notifications

| Feature | ActiveCampaign | Brevo Marketing Platform | 
|---|---|---|
| **Customized Calendar Notifications** | Not enough data | 8.8 (17 reviews) | 
| **Location-Based Alerts** | Not enough data | 7.5 (17 reviews) | 

#### Generative AI

| Feature | ActiveCampaign | Brevo Marketing Platform | 
|---|---|---|
| **AI Text-to-Image** | Not enough data | 6.6 (17 reviews) | 
| **AI Text-to-Speech** | Not enough data | 6.6 (16 reviews) | 
| **AI Image-to-Text** | Not enough data | 6.7 (16 reviews) | 

#### Agentic AI - Calendar

| Feature | ActiveCampaign | Brevo Marketing Platform | 
|---|---|---|
| **Cross-system Integration** | Not enough data | 6.9 (6 reviews) | 

### Online Appointment Scheduling

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | N/A | N/A |
| **Brevo Marketing Platform** | 8.6/10 | 28 |

#### Notifications

| Feature | ActiveCampaign | Brevo Marketing Platform | 
|---|---|---|
| **Confirmations & Reminders** | Not enough data | 9.3 (21 reviews) | 
| **Appointment Follow-Up** | Not enough data | 9.6 (19 reviews) | 
| **Scheduling Notifications** | Not enough data | 9.7 (23 reviews) | 

#### Settings

| Feature | ActiveCampaign | Brevo Marketing Platform | 
|---|---|---|
| **Time Zone Detection** | Not enough data | 9.3 (19 reviews) | 
| **Availability Settings** | Not enough data | 9.2 (24 reviews) | 
| **Blocked Time Settings** | Not enough data | 9.2 (22 reviews) | 

#### Personalization

| Feature | ActiveCampaign | Brevo Marketing Platform | 
|---|---|---|
| **Branding** | Not enough data | 9.0 (23 reviews) | 
| **Links** | Not enough data | 9.0 (21 reviews) | 

#### Integrations

| Feature | ActiveCampaign | Brevo Marketing Platform | 
|---|---|---|
| **Multi- Calendar Integration** | Not enough data | 8.8 (16 reviews) | 
| **Website Integration** | Not enough data | 8.9 (19 reviews) | 
| **Payment Acceptance** | Not enough data | 8.8 (14 reviews) | 
| **Video Conferencing** | Not enough data | 8.9 (18 reviews) | 
| **Communication** | Not enough data | 8.8 (20 reviews) | 

#### Generative AI

| Feature | ActiveCampaign | Brevo Marketing Platform | 
|---|---|---|
| **AI Text Generation** | Not enough data | 7.5 (14 reviews) | 
| **AI Text Summarization** | Not enough data | 6.9 (14 reviews) | 
| **AI Text-to-Image** | Not enough data | 7.4 (14 reviews) | 
| **AI Text-to-Speech** | Not enough data | 7.3 (13 reviews) | 
| **AI Image-to-Text** | Not enough data | 7.1 (13 reviews) | 

#### Agentic AI - Online Appointment Scheduling

| Feature | ActiveCampaign | Brevo Marketing Platform | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 

### Online Form Builder

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | 7.2/10 | 766 |
| **Brevo Marketing Platform** | N/A | N/A |

#### Customization

| Feature | ActiveCampaign | Brevo Marketing Platform | 
|---|---|---|
| **Custom Fields** | 8.0 (663 reviews) | Not enough data | 
| **Conditional Logic** | 7.5 (553 reviews) | Not enough data | 
| **Multi-page Forms** | 6.8 (464 reviews) | Not enough data | 
| **Design** | 7.4 (653 reviews) | Not enough data | 

#### Additional Functionality

| Feature | ActiveCampaign | Brevo Marketing Platform | 
|---|---|---|
| **Embedded Forms** | 7.9 (672 reviews) | Not enough data | 
| **Offline Capability** | 5.7 (423 reviews) | Not enough data | 
| **Notifications** | 7.4 (531 reviews) | Not enough data | 
| **Payments** | 6.2 (433 reviews) | Not enough data | 
| **Mobile Forms** | 7.0 (507 reviews) | Not enough data | 

### Live Chat

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | N/A | N/A |
| **Brevo Marketing Platform** | 7.8/10 | 50 |

#### Generative AI

| Feature | ActiveCampaign | Brevo Marketing Platform | 
|---|---|---|
| **AI Text Generation** | Not enough data | 5.9 (11 reviews) | 
| **AI Text Summarization** | Not enough data | 6.1 (11 reviews) | 
| **AI Text-to-Speech** | Not enough data | 5.9 (11 reviews) | 

#### Communication

| Feature | ActiveCampaign | Brevo Marketing Platform | 
|---|---|---|
| **Pop-up Chat** | Not enough data | 8.6 (23 reviews) | 
| **Notifications** | Not enough data | 8.7 (23 reviews) | 
| **Targeted Emails** | Not enough data | 8.6 (23 reviews) | 
| **In-App Messaging** | Not enough data | 8.3 (20 reviews) | 
| **Co-Browsing** | Not enough data | 8.1 (20 reviews) | 

####  Internal Use

| Feature | ActiveCampaign | Brevo Marketing Platform | 
|---|---|---|
| **Customization ** | Not enough data | 8.7 (43 reviews) | 
| **Conversation Archiving** | Not enough data | 8.0 (24 reviews) | 
| **Lead Development** | Not enough data | 8.3 (23 reviews) | 
| **Knowledge Base** | Not enough data | 8.8 (22 reviews) | 
| **Team Inbox ** | Not enough data | 8.4 (19 reviews) | 
| **Customer Profiles** | Not enough data | 7.9 (23 reviews) | 

### WhatsApp Marketing

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | 8.2/10 | 12 |
| **Brevo Marketing Platform** | 8.2/10 | 25 |

#### WhatsApp Messaging - WhatsApp Marketing

| Feature | ActiveCampaign | Brevo Marketing Platform | 
|---|---|---|
| **Transactional Messages** | 8.3 (11 reviews) | 8.1 (21 reviews) | 
| **Bulk WhatsApp Messaging** | 7.9 (11 reviews) | 8.7 (23 reviews) | 
| **Conversational Messaging** | 8.0 (11 reviews) | 8.2 (19 reviews) | 
| **Personalization** | 8.5 (11 reviews) | 8.7 (21 reviews) | 
| **Promotional Messages** | 8.0 (11 reviews) | 8.6 (20 reviews) | 
| **Automated Replies** | 8.0 (11 reviews) | 7.3 (20 reviews) | 

#### WhatsApp Business Platform - WhatsApp Marketing

| Feature | ActiveCampaign | Brevo Marketing Platform | 
|---|---|---|
| **Segmentation** | 8.5 (11 reviews) | 8.0 (21 reviews) | 
| **API Integration** | 8.3 (11 reviews) | 8.3 (20 reviews) | 
| **WhatsApp Commerce** | 8.2 (11 reviews) | 7.8 (18 reviews) | 
| **Analytics** | 8.2 (11 reviews) | 7.8 (20 reviews) | 

### Lead Scoring

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | 7.6/10 | 601 |
| **Brevo Marketing Platform** | N/A | N/A |

#### Agentic AI - Lead Scoring

| Feature | ActiveCampaign | Brevo Marketing Platform | 
|---|---|---|
| **Autonomous Task Execution** | 7.0 (26 reviews) | Not enough data | 
| **Cross-system Integration** | 7.0 (26 reviews) | Not enough data | 
| **Adaptive Learning** | 7.0 (26 reviews) | Not enough data | 
| **Decision Making** | 7.2 (26 reviews) | Not enough data | 

#### Attribution

| Feature | ActiveCampaign | Brevo Marketing Platform | 
|---|---|---|
| **Lead Opportunity** | 8.1 (433 reviews) | Not enough data | 
| **Lead Assignment** | 8.2 (410 reviews) | Not enough data | 
| **Pipeline Acceleration** | 8.0 (392 reviews) | Not enough data | 

#### Discovery

| Feature | ActiveCampaign | Brevo Marketing Platform | 
|---|---|---|
| **Lead Management** | 8.1 (444 reviews) | Not enough data | 
| **Scoring/Ranking** | 8.2 (451 reviews) | Not enough data | 
| **Lead Context** | 8.0 (400 reviews) | Not enough data | 

#### Management

| Feature | ActiveCampaign | Brevo Marketing Platform | 
|---|---|---|
| **Conversion Viability** | 8.0 (385 reviews) | Not enough data | 
| **Workflow** | 8.3 (427 reviews) | Not enough data | 

#### Platform

| Feature | ActiveCampaign | Brevo Marketing Platform | 
|---|---|---|
| **Data Synchronization** | 8.1 (406 reviews) | Not enough data | 
| **Analysis** | 8.1 (435 reviews) | Not enough data | 

### Personalization

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | N/A | N/A |
| **Brevo Marketing Platform** | N/A | N/A |

#### Agentic AI - Personalization

| Feature | ActiveCampaign | Brevo Marketing Platform | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Salesforce AppExchange Apps

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | N/A | N/A |
| **Brevo Marketing Platform** | N/A | N/A |

#### Agentic AI - Salesforce AppExchange Apps

| Feature | ActiveCampaign | Brevo Marketing Platform | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Email Tracking

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | N/A | N/A |
| **Brevo Marketing Platform** | 8.0/10 | 147 |

#### Agentic AI - Email Tracking

| Feature | ActiveCampaign | Brevo Marketing Platform | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.8 (17 reviews) | 
| **Multi-step Planning** | Not enough data | 7.7 (18 reviews) | 
| **Cross-system Integration** | Not enough data | 7.3 (18 reviews) | 
| **Adaptive Learning** | Not enough data | 7.5 (18 reviews) | 
| **Natural Language Interaction** | Not enough data | 6.9 (18 reviews) | 
| **Proactive Assistance** | Not enough data | 6.9 (18 reviews) | 
| **Decision Making** | Not enough data | 7.5 (18 reviews) | 

#### Analytics

| Feature | ActiveCampaign | Brevo Marketing Platform | 
|---|---|---|
| **Open Rates** | Not enough data | 8.8 (129 reviews) | 
| **Link Activity** | Not enough data | 8.8 (125 reviews) | 
| **Attachment Activity** | Not enough data | 8.5 (118 reviews) | 

#### Customizations

| Feature | ActiveCampaign | Brevo Marketing Platform | 
|---|---|---|
| **Email Platform Integration** | Not enough data | 8.7 (122 reviews) | 
| **Email Scheduling** | Not enough data | 9.2 (128 reviews) | 
| **Notifications** | Not enough data | 8.7 (117 reviews) | 
| **Email Categorization** | Not enough data | 8.7 (117 reviews) | 
| **Templates** | Not enough data | 8.9 (125 reviews) | 

#### Generative AI

| Feature | ActiveCampaign | Brevo Marketing Platform | 
|---|---|---|
| **AI Text Generation** | Not enough data | 7.2 (99 reviews) | 

### Sales Analytics

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | 7.7/10 | 464 |
| **Brevo Marketing Platform** | N/A | N/A |

#### Agentic AI - Sales Analytics

| Feature | ActiveCampaign | Brevo Marketing Platform | 
|---|---|---|
| **Autonomous Task Execution** | 8.2 (19 reviews) | Not enough data | 
| **Cross-system Integration** | 8.1 (19 reviews) | Not enough data | 
| **Adaptive Learning** | 8.1 (19 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.8 (19 reviews) | Not enough data | 
| **Proactive Assistance** | 8.3 (19 reviews) | Not enough data | 

#### Data Sourcing

| Feature | ActiveCampaign | Brevo Marketing Platform | 
|---|---|---|
| **Data Sourcing** | 7.8 (286 reviews) | Not enough data | 
| **Exporting & Sharing Data** | 7.9 (314 reviews) | Not enough data | 
| **Multi-Device Data Visualization** | 7.8 (270 reviews) | Not enough data | 
| **Interactive Dashboards** | 7.9 (309 reviews) | Not enough data | 
| **Data Segmentation** | 8.1 (331 reviews) | Not enough data | 

#### Predictive Analytics

| Feature | ActiveCampaign | Brevo Marketing Platform | 
|---|---|---|
| **Lead Scoring** | 8.0 (293 reviews) | Not enough data | 
| **Opportunity Scoring** | 7.8 (277 reviews) | Not enough data | 
| **Risk Analysis** | 7.3 (241 reviews) | Not enough data | 
| **Live Forecasting** | 7.4 (267 reviews) | Not enough data | 

#### Sales Management

| Feature | ActiveCampaign | Brevo Marketing Platform | 
|---|---|---|
| **Live Pipeline Management** | 8.2 (319 reviews) | Not enough data | 
| **Sales Gamification** | 7.6 (181 reviews) | Not enough data | 
| **Account-Based Analytics** | 8.0 (305 reviews) | Not enough data | 
| **Activity Tracking** | 8.3 (350 reviews) | Not enough data | 

### AI Marketing Agents

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | N/A | N/A |
| **Brevo Marketing Platform** | N/A | N/A |

#### Performance Optimization & Learning - AI Marketing Agents

| Feature | ActiveCampaign | Brevo Marketing Platform | 
|---|---|---|
| **Send-Time Optimization** | Not enough data | Not enough data | 
| **Autonomous A/B Testing** | Not enough data | Not enough data | 

#### Autonomous Campaign Orchestration - AI Marketing Agents 

| Feature | ActiveCampaign | Brevo Marketing Platform | 
|---|---|---|
| **End-to-End Campaign Execution** | Not enough data | Not enough data | 
| **Goal-Based Campaign Planning** | Not enough data | Not enough data | 
| **Cross-Channel Orchestration** | Not enough data | Not enough data | 
| **Conversational Campaign Setup** | Not enough data | Not enough data | 
| **Real-Time Campaign Adaptation** | Not enough data | Not enough data | 

#### AI Content Generation - AI Marketing Agents 

| Feature | ActiveCampaign | Brevo Marketing Platform | 
|---|---|---|
| **Dynamic Content Optimization** | Not enough data | Not enough data | 
| **AI Copy Generation** | Not enough data | Not enough data | 
| **Personalized Content Creation** | Not enough data | Not enough data | 

#### Audience Intelligence & Segmentation - AI Marketing Agents 

| Feature | ActiveCampaign | Brevo Marketing Platform | 
|---|---|---|
| **Lookalike Audience Modeling** | Not enough data | Not enough data | 
| **Behavioral Triggering** | Not enough data | Not enough data | 
| **Predictive Audience Segmentation** | Not enough data | Not enough data | 

#### Integrations & Data Connectivity - AI Marketing Agents 

| Feature | ActiveCampaign | Brevo Marketing Platform | 
|---|---|---|
| **Event & Data Ingestion** | Not enough data | Not enough data | 
| **CRM & CDP Integration** | Not enough data | Not enough data | 

### Account-Based Execution

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | N/A | N/A |
| **Brevo Marketing Platform** | N/A | N/A |

#### Marketing Distribution

| Feature | ActiveCampaign | Brevo Marketing Platform | 
|---|---|---|
| **Segmentation ** | Not enough data | Not enough data | 
| **Personalized Messaging ** | Not enough data | Not enough data | 
| **Website Personalization ** | Not enough data | Not enough data | 
| **Email Campaigns ** | Not enough data | Not enough data | 
| **Digital Advertising** | Not enough data | Not enough data | 
| **Direct Mail** | Not enough data | Not enough data | 

#### Campaign Planning

| Feature | ActiveCampaign | Brevo Marketing Platform | 
|---|---|---|
| **Strategy Mapping ** | Not enough data | Not enough data | 
| **Prioritized Accounts ** | Not enough data | Not enough data | 
| **Trending Accounts ** | Not enough data | Not enough data | 
| **Sales Activation** | Not enough data | Not enough data | 

#### Integrations

| Feature | ActiveCampaign | Brevo Marketing Platform | 
|---|---|---|
| **Ad Network Integrations ** | Not enough data | Not enough data | 
| **Buyer Intent Data Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 

### AI Agents

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | N/A | N/A |
| **Brevo Marketing Platform** | N/A | N/A |

#### Agentic AI - AI Agents

| Feature | ActiveCampaign | Brevo Marketing Platform | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Appointment Reminder

| Product | Score | Reviews |
|---|---|---|
| **ActiveCampaign** | N/A | N/A |
| **Brevo Marketing Platform** | 8.3/10 | 32 |

#### Features

| Feature | ActiveCampaign | Brevo Marketing Platform | 
|---|---|---|
| **Standalone Booking** | Not enough data | 8.5 (25 reviews) | 
| **Integrated App** | Not enough data | 8.3 (23 reviews) | 
| **SMS** | Not enough data | 8.2 (18 reviews) | 
| **Email** | Not enough data | 9.3 (28 reviews) | 
| **Voice** | Not enough data | 7.4 (17 reviews) | 
| **Confirmation and Cancellation** | Not enough data | 8.7 (25 reviews) | 

---
## Categories
**Shared Categories (8):** [WhatsApp Marketing Software](https://www.g2.com/categories/whatsapp-marketing), [CRM Software](https://www.g2.com/categories/crm), [Email Deliverability Tools](https://www.g2.com/categories/email-deliverability), [SMS Marketing Software](https://www.g2.com/categories/sms-marketing), [Email Template Builder Software](https://www.g2.com/categories/email-template-builder), [E-Commerce Personalization Software](https://www.g2.com/categories/e-commerce-personalization), [Landing Page Builders](https://www.g2.com/categories/landing-page-builders), [Social Media Advertising Software](https://www.g2.com/categories/social-media-advertising)

**Unique to ActiveCampaign (10):** [AI Marketing Agents Software](https://www.g2.com/categories/ai-marketing-agents), [Marketing Automation Software](https://www.g2.com/categories/marketing-automation), [Pop-Up Builder Software](https://www.g2.com/categories/pop-up-builder), [Sales Engagement Software](https://www.g2.com/categories/sales-engagement), [Conversational Marketing Software](https://www.g2.com/categories/conversational-marketing), [Online Form Builder Software](https://www.g2.com/categories/online-form-builder), [Sales Analytics Software](https://www.g2.com/categories/sales-analytics), [Lead Scoring Software](https://www.g2.com/categories/lead-scoring), [Attribution Software](https://www.g2.com/categories/attribution), [Salesforce AppExchange Apps](https://www.g2.com/categories/salesforce-appexchange-apps)

**Unique to Brevo Marketing Platform (12):** [Shared Inbox Software](https://www.g2.com/categories/shared-inbox), [Email Testing Software](https://www.g2.com/categories/email-testing), [Personalization Software](https://www.g2.com/categories/personalization), [Push Notification Software](https://www.g2.com/categories/push-notification), [Chatbots Software](https://www.g2.com/categories/chatbots), [Email Tracking Software](https://www.g2.com/categories/email-tracking), [Online Appointment Scheduling Software](https://www.g2.com/categories/online-appointment-scheduling), [Transactional Email Software](https://www.g2.com/categories/transactional-email), [Live Chat Software](https://www.g2.com/categories/live-chat), [Calendar Software](https://www.g2.com/categories/calendar-software), [Email Marketing Software](https://www.g2.com/categories/email-marketing), [Appointment Reminder Software](https://www.g2.com/categories/appointment-reminder)


---
## Reviewer Demographics

### By Company Size

| Segment | ActiveCampaign | Brevo Marketing Platform | 
|---|---|---|
| **Small-Business** | 91.9% | 84.1% | 
| **Mid-Market** | 7.1% | 12.4% | 
| **Enterprise** | 1.0% | 3.5% | 

### By Industry

#### ActiveCampaign

- **Marketing and Advertising:** 14.4%
- **Health, Wellness and Fitness:** 11.3%
- **Professional Training & Coaching:** 9.2%
- **E-Learning:** 4.5%
- **Computer Software:** 3.3%
- **Information Technology and Services:** 3.2%
- **Financial Services:** 3.2%
- **Education Management:** 2.9%
- **Management Consulting:** 2.6%
- **Real Estate:** 2.6%
- **Other:** 43.0%

#### Brevo Marketing Platform

- **Marketing and Advertising:** 11.4%
- **Information Technology and Services:** 5.7%
- **Computer Software:** 5.0%
- **Retail:** 3.1%
- **Health, Wellness and Fitness:** 3.0%
- **Education Management:** 2.9%
- **Leisure, Travel & Tourism:** 2.6%
- **Non-Profit Organization Management:** 2.5%
- **Financial Services:** 2.1%
- **Internet:** 2.0%
- **Other:** 59.8%

---
## Alternatives

### Alternatives to ActiveCampaign

- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1354 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14768 reviews)
- [Constant Contact Advanced Automation](https://www.g2.com/products/constant-contact-advanced-automation/reviews) — 4.4/5 stars (960 reviews)
- [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) — 4.0/5 stars (4572 reviews)
- [Freshsales](https://www.g2.com/products/freshsales/reviews) — 4.5/5 stars (1233 reviews)
- [Dotdigital](https://www.g2.com/products/dotdigital/reviews) — 4.4/5 stars (1205 reviews)
- [Ontraport](https://www.g2.com/products/ontraport/reviews) — 4.5/5 stars (224 reviews)
- [Intuit Mailchimp All-in-One Marketing Platform](https://www.g2.com/products/intuit-mailchimp-all-in-one-marketing-platform/reviews) — 4.4/5 stars (5422 reviews)
- [Braze](https://www.g2.com/products/braze/reviews) — 4.5/5 stars (1683 reviews)
- [Omnisend](https://www.g2.com/products/omnisend/reviews) — 4.6/5 stars (1186 reviews)

### Alternatives to Brevo Marketing Platform

- [SendPulse](https://www.g2.com/products/sendpulse/reviews) — 4.6/5 stars (714 reviews)
- [Dotdigital](https://www.g2.com/products/dotdigital/reviews) — 4.4/5 stars (1205 reviews)
- [GetResponse](https://www.g2.com/products/getresponse/reviews) — 4.3/5 stars (1120 reviews)
- [Campaign Monitor](https://www.g2.com/products/campaign-monitor/reviews) — 4.1/5 stars (722 reviews)
- [Omnisend](https://www.g2.com/products/omnisend/reviews) — 4.6/5 stars (1186 reviews)
- [Moosend](https://www.g2.com/products/moosend/reviews) — 4.6/5 stars (740 reviews)
- [Constant Contact](https://www.g2.com/products/constant-contact/reviews) — 4.1/5 stars (7393 reviews)
- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1354 reviews)
- [MailerLite](https://www.g2.com/products/mailerlite/reviews) — 4.6/5 stars (1110 reviews)
- [AWeber](https://www.g2.com/products/aweber/reviews) — 4.2/5 stars (649 reviews)

---
## Top Discussions

### ActiveCampaign

- Title: [What is ActiveCampaign used for?](https://www.g2.com/discussions/what-is-activecampaign-used-for) — 20 comments
  > **Top comment:** "Email Marketing. "
- Title: [Does ActiveCampaign have a CRM?](https://www.g2.com/discussions/does-activecampaign-have-a-crm) — 7 comments
  > **Top comment:** "YES, for an additional charge"
- Title: [Is anyone able to tell me how to increase my conversion rate?](https://www.g2.com/discussions/is-anyone-able-to-tell-me-how-to-increase-my-conversion-rate) — 6 comments, 1 upvote
  > **Top comment:** "Heidi, which conversion rate are you trying to improve? There are multiple conversion points in any campaign. There's the open rate, click through rate, and..."
- Title: [How can I use goals effectively in my automations?](https://www.g2.com/discussions/26082-how-can-i-use-goals-effectively-in-my-automations) — 4 comments, 2 upvotes
  > **Top comment:** "Hi Max -  I'll paste the official AC definition here and then comment with an example:

"a Goal action is a way to move a contact to another location..."
- Title: [Why doesn't anyone have a YouTube channel exhausting all the uses and capabilities of ActiveCampaign? I would love to see a channel and I'd love to see the AC Consultants hosting their own meetups and pushing the platform but I guess that is just me!](https://www.g2.com/discussions/why-doesn-t-anyone-have-a-youtube-channel-exhausting-all-the-uses-and-capabilities-of-activecampaign-i-would-love-to-see-a-channel-and-i-d-love-to-see-the-ac-consultants-hosting-their-own-meetups-and-pushing-the-platform-but-i-guess-that-is-just-me) — 4 comments, 1 upvote
  > **Top comment:** "You're not alone, I'd love that too!"

### Brevo Marketing Platform

- Title: [Is Sendinblue free?](https://www.g2.com/discussions/is-sendinblue-free) — 6 comments
  > **Top comment:** "Sendinblue is freemium. It has a free tier."
- Title: [How do you know where an email were opened?](https://www.g2.com/discussions/how-do-you-know-where-an-email-were-opened) — 4 comments, 1 upvote
  > **Top comment:** "IP country and many other info can be traced through Webhook with the API."
- Title: [Why import contacts directly from an existing mailing list](https://www.g2.com/discussions/16261-why-import-contacts-directly-from-an-existing-mailing-list) — 3 comments, 2 upvotes
  > **Top comment:** "You can import contacts from an existing mailing list. You can upload a file csv or txt from your computer. 
You can copy and paste the contacts from an..."
- Title: [If I wish to create a template using coding can I convert it into a drag and drop template?](https://www.g2.com/discussions/50631-if-i-wish-to-create-a-template-using-coding-can-i-convert-it-into-a-drag-and-drop-template) — 2 comments, 1 upvote
  > **Top comment:** "I recommend you use https://stripo.email/ as your drag and drop editor/coding platform. It allows you to export to sendinblue at the push of a button...."
- Title: [Could you augment the -emails per day sending amount on the free plan?](https://www.g2.com/discussions/30343-could-you-augment-the-emails-per-day-sending-amount-on-the-free-plan) — 2 comments
  > **Top comment:** "I guess it would be a great idea. Hope Sendinblue could do it especially with the pandemic. "

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/activecampaign-vs-brevo-marketing-platform)