Star Rating
Languages Supported
Pricing Options
CRM

Sales Enablement reviews by real, verified users. Find unbiased ratings on user satisfaction, features, and price based on the most reviews available anywhere.

Best Sales Enablement Software for Small Businesses

Products classified in the overall Sales Enablement category are similar in many regards and help companies of all sizes solve their business problems. However, small business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Small Business Sales Enablement to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Small Business Sales Enablement category.

In addition to qualifying for inclusion in the Sales Enablement Software category, to qualify for inclusion in the Small Business Sales Enablement Software category, a product must have at least 10 reviews left by a reviewer from a small business.

Top 10 Sales Enablement Software for Small Businesses

  • HubSpot Sales Hub
  • CloudApp
  • Showpad Content
  • DocSend
  • GetAccept
  • Pipeliner
  • DealHub.io
  • Guru
  • MindTickle
  • Paperflite

Compare Small Business Sales Enablement Software

G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.
Sort By:
Results: 35
View Grid®
Adv. Filters
(6,619)4.3 out of 5
Entry Level Price:$0

Supercharge your sales process with Sales Hub, a powerful and easy-to-use sales CRM that includes sales engagement tools, configure-price-quote (CPQ) functionality, and robust sales analytics for growing teams. Sales Hub is built on the HubSpot CRM platform, where customer data, tools, and teams come together to create a single source-of-truth. Tap into our expansive ecosystem of app and solutions partners to craft an exceptional end-to-end customer experience. Whether it’s strategies, servi

(1,026)4.7 out of 5
Optimized for quick response
Entry Level Price:$0 per user per month

CloudApp unifies recording and sharing quick videos and screenshot annotation into one easy-to-use platform. CloudApps solution offers the video, image, audio, and file-sharing experience across Windows, Mac, Chrome, and iOS.

(829)4.6 out of 5
Optimized for quick response

The Showpad Sales Enablement Platform unifies sales content management, training, and coaching into a single user experience. With Showpad Content, one of the pillars of the Showpad Sales Enablement platform, we have helped countless customers bridge the gap between sales and marketing by creating one centralized location that lets sellers discover, present, and share the latest, on-brand content in visually engaging experiences. For marketers, Showpad delivers bottom-of-funnel insights so tea

(306)4.7 out of 5
Optimized for quick response
Entry Level Price:From $10 user/month

DocSend helps business professionals share and control the content that drives the business forward. DocSend's powerful link-based system makes it easy to set security preferences for each stakeholder, receive notifications each time someone views your file, analyze content performance and create lightweight virtual deal rooms. Join over 15,000 companies that rely on share and manage sensitive information

(334)4.5 out of 5
Entry Level Price:$25

All-in-one platform providing video messaging, document tracking and analytics, proposal creation, contract management and e-signature. Used by sales, HR, customer success, enablement and development teams in over 9500 companies all over the world. Use cases include: Sales : Create video prospecting messages, send trackable sales decks and case studies, engage prospects in real time via live chat, uncover the name and email of all viewers, approval workflows before the documents reach the cli

(378)4.7 out of 5
Optimized for quick response
Entry Level Price:$65 user/month

Pipeliner CRM drives exceptional user engagement through its sales-friendly interface. With its uniform navigation and visual approach, users can learn the system quickly which drives high adoption rates and faster ROI. Plus users can easily customize what they see to make the system their own. Pipeliner’s administration backend is also visual and easy to use with drag ‘n drop, in-line editing and other non-technical tools. A key differentiator is that Pipeliner does not require a fulltime admi

(253)4.8 out of 5
Optimized for quick response

DealHub's award-winning CPQ, CLM & Remote Selling platform enables sales teams to build and maintain engaging, personalized dialogue with prospects throughout their buying journey. Operating across the entire sales cycle, DealHub users benefit from real-time buyer intent and sales insights at each stage in the sales process, faster time-to-revenue and the ability to differentiate themselves from their competition. The DealHub Platform includes: * Guided Selling Playbooks * Configure-Price-Q

(783)4.6 out of 5
Optimized for quick response
Entry Level Price:Free /Month

Guru is a real-time knowledge management solution that knows when, how, and where to deliver knowledge to you without you having to look for it. With Guru, you don’t just manage your knowledge; you create a network out of your company's collective intelligence. Guru does this by unifying your joint knowledge and suggesting relevant information to you - all in real-time and in every application you work in. The more you use Guru, the smarter it gets.

(803)4.7 out of 5

MindTickle is defining what great Sales Readiness looks like. By leveraging the most comprehensive data-driven Sales Readiness platform on the market, you will gain the ability to develop, coach and improve the performance of your sales reps independent of their location. Reduce sales ramp by 60%, double competitive win-rates & increase deal sizes w/MindTickle. This solution correlates sales capabilities to business outcomes, so you can directly tie sale enablement impact to revenue.

(63)4.8 out of 5
Entry Level Price:$30 a month per user

Paperflite is the leading marketing collateral and sales enablement software which allows sales and marketing teams to organize, distribute and share their content. With Paperflite, track your content across its entire journey, get deeper insight into what works best when and know how your prospects engage with your content on multiple channels, so you can instantly engage with hot leads and nurture cold ones. With Paperflite's real time engagement analytics, know how end-users interact with th

(1,903)4.3 out of 5
Optimized for quick response

Outreach, the system of action for sales teams, delivers performance and insights that result in higher velocity and more efficient selling. By automating and prioritizing all customer touch points throughout the sales process, Outreach triples the productivity of sales teams, and empowers them to drive more pipeline, book more meetings and exceed revenue goals. Outreach places actionable data intelligence at the fingertips of sales reps through a single, integrated view of all prospect-related

(65)4.9 out of 5
Entry Level Price:$588/Year Billed Annually

We’re bringing personality back to business. With Covideo, you can record, send, and track personalized videos that improve response rates, increase sales opportunities and close more deals. Video communication conveys empathy, helps differentiate from competition and increase message comprehension.

(692)4.4 out of 5

Yesware is made to make salespeople's lives better. Salespeople are working harder than ever in this new normal and Yesware is here to help with an easy-to-use toolkit to make your hard work pay off. Our goal is to make you feel as secure and productive as possible while hitting your sales goals each month. Even though things look different, we still firmly believe that real customer connections lead to better sales outcomes. Our all-in-one toolkit automates administrative tasks and gives sale

(117)4.5 out of 5
Optimized for quick response
Entry Level Price:$49 Per User / Month

Membrain is the award-winning Sales Enablement CRM that makes it easier for sales teams to execute their process, coach better and continually improve. It helps drive the behaviors needed in complex B2B sales to increase sales effectiveness and achieve consistent performance. Membrain can replace or complement traditional CRM systems. Trusted by clients in over 80 countries, a two-time Top Sales CRM winner, a Top Sales Tool for five years straight and named the Top Sales Enablement Technology i

(194)4.6 out of 5
Optimized for quick response

SalesHood is the all-in-one sales enablement platform that combines learning, coaching and selling into a streamlined system for remote teams. The Platform helps revenue teams and partners collaborate virtually to improve time to ramp, quota attainment and sales velocity. LEARNING: Optimize your training and onboarding processes with our learning management system. Prescribe learning paths by role and automate just-in-time learning. Make learning fun with pitch practice and micro-assessments.

(490)4.6 out of 5
Optimized for quick response

Seismic is the recognized leader in sales and marketing enablement, equipping global sales teams with the knowledge, messaging, and automatically personalized content proven to be the most effective for any buyer interaction. Powerful content intelligence and analytics enable marketers to prove and improve their impact on the bottom line, revealing what is really driving revenue and what needs to be adjusted. The result for global enterprises like IBM, American Express, PayPal, and Quest Diagnos

(78)4.7 out of 5
Optimized for quick response
Entry Level Price:$25 per user per month

Growing marketing and sales teams run into the same content challenge - content everywhere, buried in emails and lost on cloud storage apps. With Enablix, marketing can enable sales with relevant content through the sales process. And the sales team has access to all the right content when they need it improving sales productivity and efficiency. As a marketer, are you struggling to, - organize and manage content across multiple digital platforms? - share trusted and relevant content with sal

(88)4.6 out of 5

MediaRadar revolutionizes ad sales by helping sales executives spend their time pitching and closing deals, instead of researching and preparing. MediaRadar helps sellers determine the best prospects to pursue, which offerings to pitch, and how to position themselves most effectively against their competitors. This SaaS sales-enablement platform is built on the most comprehensive and up-to-date database of multimedia advertising information available.

(518)4.7 out of 5
Optimized for quick response

Highspot is the sales enablement platform that reps love. We empower companies to elevate customer conversations that drive strategic growth. Our intuitive platform combines intelligent content management, training, contextual guidance, customer engagement, and actionable analytics. Go-to-market teams use Highspot to deliver a unified buying experience that increases revenue, customer satisfaction, and retention.

(196)4.3 out of 5
Optimized for quick response

Tiled is a microapp platform that transforms your static content into engaging interactive experiences, enabling viewers to choose their own path through your content. Simply import your design assets, including images, video, and audio, into our intuitive builder to assign interactive elements and publish to your team for instant viewing on desktop and mobile devices. With Tiled, you can create an unlimited number of public and private microapps equipped with security, permissions and user m

(69)4.8 out of 5
Optimized for quick response

ClosePlan is a revenue optimization application built natively in Salesforce. ClosePlan helps sales teams to execute their path to close with Relationship Maps, Deal Scorecards and Sales Playbooks. Relationship Maps allow you to create org charts using your existing Salesforce contacts. Deal Scorecards automate you opportunity qualification process based on any sales methodology. Sales Playbooks guide your team through your sales process and methodology.

(41)4.5 out of 5

Recapped enables teams to collaborate directly with their clients through the last mile of sales, including pilot management and onboarding. Upload relevant content for clients to engage, assign next steps for clients with due dates (and automatic reminders), and ensure everyone finally stays on the same page.

(317)4.5 out of 5
Optimized for quick response

Bloomfire is a secure knowledge engagement platform that empowers teams to find information fast. Eliminate shoulder taps, frantic Slack requests, and repetitive questions by giving your team the knowledge they need, when and where they need it. Users can upload content in any format (including word documents, PDFs, videos, audio recordings, and slide decks) or create new content directly in the cloud-based platform. Bloomfire deep indexes every word in every file--including words spoken in vi

(37)4.7 out of 5
Entry Level Price:0 Limited

Docsify is an advanced email tracker for Gmail/Gsuite you can use with the whole team without overpayments. It’s your secret weapon that helps you to track: - email opens and link clicks, -page-by-page views of PDF files - downloading attachments, You also can: - create your own text templates and insert them with your own text shortcuts - create your team and get access to the email statistics of each of your teammates - Set up your custom domains for link and attachment tracking to avoid sp

(165)4.7 out of 5

Dooly is the fastest way to update Salesforce, take sales notes, and easily manage all your deals. You were born to sell, not do data entry. Save 5+ hours of gruntwork every week. Ready in 60 seconds. No setup. Start for free @ start.dooly.ai

(24)4.7 out of 5
Entry Level Price:$30 user/month

Mindmatrix is the only single, fully integrated platform offering complete sales and marketing enablement for direct and indirect sales. Mindmatrix combines PRM, Channel Marketing, Asset Management, Sales Enablement, and Marketing Automation for the complete enablement of your sales and marketing teams. This unified platform takes you through every step in the sales process from lead to revenue, enabling your sales channels to sell more, faster.

(330)4.5 out of 5
Optimized for quick response

LevelJump is the only Outcome-Based Enablement solution that ties programs to revenue outcomes, automatically and from within Salesforce. Join companies like Compass, Hudl, Shopify, and TELUS to guide sellers, show revenue impact, and optimize performance to deliver better enablement programs at scale. Become part of a community of enablers around the world making an impact in the boardroom and use LevelJump’s Outcome-Based Enablement to tie readiness to revenue KPIs.

(142)4.7 out of 5
Optimized for quick response

Klue is an AI-powered Competitive Intelligence platform designed to help product marketers and CI teams collect, curate, and deliver actionable competitor insights to empower Sales to win more business. Klue enables enterprise sales teams to win more business by providing dynamic insights about competitors. The platform uniquely brings together external competitive intel and internal knowledge from your team in the field. Then, makes it easy for Sales to access the information wherever they are

(477)4.1 out of 5

We aspire to make every customer interaction successful. Every email, every meeting, and every presentation should be amazing. ClearSlide provides a complete Sales Engagement Platform that combines content management, integrated communications, engagement analytics, and guided selling to power dynamic engagement with buyers and maximize your existing CRM investment. ClearSlide customers achieve higher seller productivity, increased sales management effectiveness, and stronger customer-facing me

(435)4.4 out of 5

Brainshark’s data-driven sales readiness platform provides the tools to prepare client-facing teams with the knowledge and skills they need to perform at the highest level. With best-of-breed solutions for training and coaching, as well as cutting-edge insights into sales performance, customers can ensure their sales reps are always ready to make the most of any selling situation. With Brainshark, companies can: enable sales teams with on-demand training that accelerates onboarding and keeps r

Select Grid® View
Select Company Size
G2 Grid® for Sales Enablement
Filter Grid®
Filter Grid®
Select Grid® View
Select Company Size
Check out the G2 Grid® for the top Sales Enablement Software products. G2 scores products and sellers based on reviews gathered from our user community, as well as data aggregated from online sources and social networks. Together, these scores are mapped on our proprietary G2 Grid®, which you can use to compare products, streamline the buying process, and quickly identify the best products based on the experiences of your peers.
Leaders
High Performers
Contenders
Niche
Brainshark
Bloomfire
ClearSlide
Yesware
Membrain
Pipeliner
Seismic
Mindmatrix
DialSource
MindTickle
Outreach
HubSpot Sales Hub
Showpad Content
MediaRadar
Guru
DocSend
Conga Contracts
Highspot
Modus
GetAccept
WorkRamp
DealHub.io
SalesHood
CloudApp
Docsify
Klue
LevelJump
Paperflite
Prezentor
Dooly
Tiled
Enablix
ClosePlan
Recapped.io
Covideo
Market Presence
Satisfaction

Learn More About Sales Enablement Software

What You Should Know About Sales Enablement Software

A potential customer’s time is extremely valuable. Once a sales representative has a prospect’s attention, they have limited time to impress them and communicate the benefits of a product or service. It is largely beneficial to present well-designed sales content during pivotal interactions. Not only does timely information serve as a vital factor of a customer’s decision, it can be a resource for the representative, helping them refresh their knowledge. Sales enablement platforms give sales teams digital access to powerful sales collateral whether to study their company’s offerings or drive home a value proposition during the buyer journey.

Sales and marketing are a unified effort in a successful organization. Sales representatives should structure their customer strategy and selling process around the messages introduced by their marketing teams. Conversely, marketing teams should design advertisements in line with the company’s offerings; this can empower sales teams to capitalize on interest generated via advertisements. Sales enablement software helps sales and marketing departments align their respective efforts and ensure accurate, high-value sales content is accessible throughout the sales cycle. In some cases, this software can assist with creating, uploading, and organizing content. From teams in the field to teams making cold calls, sales professionals benefit from sales enablement tools. These tools enable them to access the correct product or company knowledge anywhere at anytime.

Key Benefits of Sales Enablement Software

  • Align sales and marketing messaging to create a unified voice
  • Provide easy access to comprehensive sales content with existing customers or prospects
  • Encourage at-home or in-office studying among sales representatives so they can confidently reference product details throughout the sales cycle
  • Maximize customer engagement through timely sharing of relevant product knowledge

Why Use Sales Enablement Software?

Brand evolution creates an overwhelming amount of information for even seasoned sales leaders. It’s easy to let important specifications slip through the cracks during high-stress customer interactions. In some cases, there are pieces of content that make an ideal supplement to standard conversations in the sales process; this could be a recent case study or an in-depth explanation of a product’s capabilities. Giving representatives access to a sales enablement platform ensures they always have easy access to relevant materials. Many tools are accessible through mobile devices, desktops, and laptops. This allows representatives to access, review, or share marketing materials while off-site at sales meetings.

These tools can be utilized during the training and coaching of new representatives as well. Paired with the structured lessons of sales training and onboarding software, sales enablement programs can help representatives understand the solutions they sell, so they can comfortably field questions and highlight product benefits during future sales pitches and follow-up calls. If there are materials like case studies or market statistics, representatives can study this information and use it to form more complete scripts. As companies modify their products or introduce new offerings, relevant details and messaging can be created within these platforms for reference across teams. This helps streamline the process of continued learning for established representatives and recent hires. There is no shortage of scenarios when sales enablement solutions can be beneficial to sales organizations, if they work in conjunction with marketing and product experts to create and store the most valuable content possible. These tools benefit marketing teams, helping them understand which content is most effective in the sales cycle so they can continue improving their strategy.

Who Uses Sales Enablement Software?

When a company’s sales team performs well, it reverberates throughout all the teams within the organization, driving revenue and ensuring growth and stability. The tools in this category are designed to help boost sales productivity and efficiency when dealing with customers. The following are common use cases of sales enablement platforms.

Sales representatives — Different companies each have their own approach to the sales process, with varying roles and focus areas for the sales department. Anyone in the organization who interacts with prospects and existing customers in an effort to earn their business can benefit from the marketing content stored within these tools. Representatives have a responsibility to be the faces of the company, sources of knowledge for sales prospects, and evangelists for the products or services they sell. Sales enablement platforms can go a long way in contributing to these efforts, ensuring representatives have extensive product knowledge and selling points at their disposal. The right brand information or marketing material can be a salesperson’s best friend when convincing a potential customer to invest in a product or service. The tools in this category ensures a company’s representatives always have this content available to them, whether for personal reference or to share with prospects in a critical meeting.

Sales managers — Every great sales team begins with the managers who train, direct, and motivate the representatives. Management teams are responsible for assigning roles, shaping strategies, and empowering representatives with the tools and knowledge they need to convert prospects into customers. This can entail everything from creating relevant materials to approving and sorting content sent by the marketing department. The content on these platforms can be a deciding factor for hesitant prospects. Management teams can set a winning example for their representatives by actively using these tools and ensuring the quality of content to ensure the brand is properly represented.

Marketing specialists — One of the core values of the sales enablement process is ensuring sales messaging is in line with marketing. Unity between these two teams can be a deciding factor for potential customers. Marketing teams must play a hand in the collateral studied and shared by representatives throughout their customer conversations. They may want access to sales enablement platforms used by representatives so they can directly create, upload, and remove content to ensure optimal alignment. In some cases, they may simply want to be involved in editing or approving collateral. Outside of the sales department, marketing teams are the most likely to use these tools. Marketing teams can help ensure consistency across company messaging and create a lasting impression with prospects.

Sales Enablement Software Features

Sales enablement describes a number of things across the professional landscape, from business philosophy and strategy to several tools and services related to the sales profession. In this category, we have assembled a diverse portfolio of solutions built with a specific purpose—empowering sales representatives with valuable collateral to share with prospects during sales pitches. The platforms featured in this category offer a variety of unique tools to accomplish these objectives; in some cases these tools offer additional features that qualify them for inclusion in additional categories.

Content management — Sales enablement technology is a way for sales experts to sort through and share collateral related to their company’s products and services. To make this possible, these tools typically provide capabilities similar to those of content management software, where users can assemble their sales content and present it in a way that makes the most sense for them and their department. The capabilities of these tools will vary depending on the product. These capabilities may include uploading various file types, tagging and organizing content for different scenarios, and modifying files within the platform.

Many sales enablement solutions allow users to create and share marketing collateral directly on the platform, allowing it to be managed alongside content created and uploaded from external sources, such as slides designed using presentation software. In some cases, these tools offer personalization features, allowing representatives to insert customer names or other specific details into a piece of marketing content to increase its effectiveness.

Selling recommendations — Rather than present a sea of content with limited context, a number of sales enablement platforms take it a step further with content suggestions that recommend the ideal timing or placement for delivering certain messaging to customers. These can be established on the back end by team leaders and managers. Some platforms offer content recommendations using artificial intelligence (AI), with insights generated from buyer engagement and content performance metrics. With help from these features, sales representatives can optimize their use of marketing collateral by knowing which content would be best to reference or share with prospects at particular pivotal moments during sales meetings.

Communication — Several of the enablement tools in this software category are bolstered with communication features to help centralize important conversations related to the content referenced or shared by a team’s sales representatives. To facilitate communications, these tools often integrate with or share features of team collaboration software or other messenger apps. The communications related to marketing collateral can present themselves in a number of ways. These might include managers making suggestions related to certain content, team members discussing talking points, or representatives discussing content with the customers they are sharing it with. Depending on the communication tools included in a sales enablement platform, they may assist with one or all of these scenarios.

Sales plays that nudge sellers toward the ideal content at the right time might be included; there are a number of timely conversations a salesperson might have to go along with the sharing of a specific case study. Managers may decide to monitor a particular sales meeting and send a message that suggests a new piece of content with some added context. In another scenario, a sales representative might want to send a supplemental message to a prospect that is in the process of reviewing a piece of marketing collateral. Well-designed collateral can add immeasurable value to a sales department’s overall process, but it may need to be paired with specific talking points based on the customer and their situation to be most effective. This is where the communication features on certain sales enablement platforms come in handy.

Enablement analytics — The numbers don’t lie, and this is true with sales enablement tactics. Many solutions in this category offer unique reporting capabilities based around the performance and effectiveness of marketing content when used at any point in the selling process. Examples of relevant analytics include the probability of closing a deal when certain materials are used, the open rate of content after being shared with prospects, and the time spent with each piece of content by its intended audience.

Tracking this data helps marketing and sales teams determine what works and what doesn’t. This knowledge can influence the enablement strategy moving forward, and allow continuous improvement of content across the spectrum of use cases. If a piece of content needs to be slightly reworked, presented more often, or scrapped entirely, there are critical insights to be addressed that will impact customer retention and the company’s bottom line.

Integrations — An effective sales enablement strategy unites disparate systems to ensure data flows freely and functions are streamlined. This helps reduce mistakes and maximizes productivity across the sales department. The modern solutions in the sales enablement category often come prepackaged with integrations for many other software platforms commonly used by a sales department. A major example is customer relationship management software, also known as CRM software. Many sales teams use these tools to track important information related to customers and leads, including the history and specifications of their transactions and the interactions surrounding them. Integrating these solutions in sales enablement platforms helps users instantly communicate relevant details about the customers, helping them approach conversations from an informed point of view. CRM tools can also be updated with any new information related to meetings or transactions that are the result of conversations that include sales enablement collateral.

This is just one of the many possible integrations that can help make sales enablement tools an equal part of the greater whole. Other integrations include everything from the platforms where marketing content is created to the messaging platforms used across teams in an organization. To leverage these solutions at the highest level, they should work in harmony with the other primary systems being used in the daily routines of representatives, marketers, and managers, along with other tools that might be added in the future. This is made possible through stable integrations that are included with the software upon installation or downloadable through vendor websites.

Potential Issues with Sales Enablement Software

Out-of-date content — To get the most use out of sales enablement programs, a company’s sales and marketing teams must collaborate on an extensive collection of quality content, filled with product knowledge. This content might take time to properly research and design, causing ramping issues when first implemented. Once populated it can create a new challenge for when the smallest (or largest) details within certain content pieces becomes irrelevant or incorrect due to changes in the company or its products. Sharing an out-of-date fact sheet or product description with a potential client can be a costly mistake that misleads prospects and endangers the trust between the seller and customer. To avoid this, specified employees should occasionally QA the important content stored on these platforms, making note of any discrepancies or out-of-date information. Once any invalid information is discovered, these users should notify and work with the appropriate teams to modify the existing content or upload more accurate content in its place.

Navigation — Crafting a company’s marketing collateral is half the battle when it comes to sales enablement efforts. The other half is identifying the perfect moments to share certain content during sales conversations, and then accessing this content for sharing purposes. As a company grows and the content repository expands, it can be increasingly tricky for a sales team to find the exact collateral they are looking for during the pivotal moments in their sales meetings. Depending on the intended uses for this content, companies may decide to create separate folders based on different situations and use cases. Sales enablement tools can also include features to help employees navigate to the right content, including search bars or sorting filters within content boards.

Published: