Best Personalization Engines - Page 3
Personalization engines, sometimes called digital personalization engines, analyze customer data collected from outside software or from customer behavior to curate and tailor customer experiences including automated marketing efforts, websites, and product recommendations. These tools automate the process of segmenting, testing, and distributing 1:1 marketing efforts, ensuring campaigns are effective and memorable.
Personalization engines are often a feature of tools utilized by marketing teams. They are often built into or integrate with customer data platforms (CDP) and digital experience platforms (DXP). They also work closely with content experience software and A/B testing software to create a full, personalized content creation and distribution cycle.
Personalization engines overlap with e-commerce personalization software in that both aim to tailor presented content to buyers; however, the former is a more generalized engine while the latter can only be used in e-commerce contexts.
To qualify for inclusion in the Personalization Engine category, a product must:
Best Personalization Engines At A Glance
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- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Relay is a secure content delivery channel that enables enterprises to reach and drive customers to action through a personalized, mobile experience, without requiring a login or download. By combinin
- Pharmaceuticals
- 67% Enterprise
- 33% Mid-Market
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Kameleoon enables brands to enhance their products and digital interactions, providing a unique optimization solution that combines web experimentation, feature management, and personalization feature
- Automotive
- Insurance
- 54% Mid-Market
- 27% Enterprise
3,165 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Optimizely Web Experimentation enables marketers and product teams to run fast, scalable experiments and personalization campaigns—without heavy dependence on engineering resources. Easily test user i
- Software Engineer
- Product Manager
- Computer Software
- Financial Services
- 47% Mid-Market
- 30% Enterprise
28,919 Twitter followers
- Overview
- User Satisfaction
- Seller Details
Oracle Maxymiser enables the optimization of customer experiences with data science technologies covering multivariate testing, audience-segment discovery, and predictive personalization.
- 40% Enterprise
- 40% Mid-Market
820,945 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Cordial's technology helps companies like PacSun, L.L. Bean and Realtor.com automate high-conversion messages across email, SMS, mobile app, social media, direct mail and more—driving scalable revenu
- Retail
- Marketing and Advertising
- 43% Small-Business
- 36% Mid-Market
838 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
At AB Tasty, we’re your partner for pushing great ideas even further through optimization. We achieve this by empowering brands to build better experiences using personalization, experimentation, reco
- Product Manager
- Chef de projet digital
- Retail
- Cosmetics
- 52% Mid-Market
- 31% Enterprise
11,910 Twitter followers
- Overview
- User Satisfaction
- Seller Details
Wrench.AI builds Big Data-based software and tools that allow leaders to make better decisions and automate initiatives and campaigns to maximize resources for the best possible return.
- 76% Small-Business
- 24% Mid-Market
41 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
NotifyVisitors is an AI powered marketing automation and CDP solution. It provides an omnichannel experience that helps you reach your desired audience through email, SMS, push, popups, and much more.
- Search Engine Optimization Executive
- Search Engine Optimization Specialist
- Marketing and Advertising
- Computer Software
- 68% Small-Business
- 28% Mid-Market
855 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Xtremepush is the leading CRM & Loyalty Marketing solution powered by InfinityAI. We enable iGaming companies to leverage real-time data, gamification and omnichannel engagement to turn visitors i
- Marketing Manager
- Head of CRM
- Gambling & Casinos
- Marketing and Advertising
- 45% Mid-Market
- 37% Small-Business
11,214 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Stop fighting your tech stack and start talking to your customers with a platform that actually works for you. We built Blueshift because we were tired of clunky tools that add more work to your day.
- Email Marketing Manager
- Email Marketing Specialist
- Financial Services
- Marketing and Advertising
- 53% Mid-Market
- 34% Small-Business
1,896 Twitter followers
- Overview
- User Satisfaction
- Seller Details
Crossing Minds is the smartest platform powering perceptive recommendations that drive online discovery and engagement. Founded and led by world-renowned AI pioneers and powered by the latest advances
- 48% Mid-Market
- 40% Small-Business
1,152 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Raptor Services is a specialized Personalization and Customer Data Platform (CDP) designed to assist brands in understanding and engaging with their customers more effectively. By leveraging advanced
- Retail
- Marketing and Advertising
- 46% Mid-Market
- 36% Small-Business
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Actito is a SaaS customer engagement platform designed to help marketing teams independently create and orchestrate personalized omnichannel experiences. This innovative solution empowers businesses t
- Marketing and Advertising
- Leisure, Travel & Tourism
- 46% Mid-Market
- 35% Small-Business
1,054 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Emma by Marigold helps marketers create and deliver personalized, targeted email and SMS campaigns that drive real business results. Whether you are a team of one or a globally distributed team, our r
- Marketing Director
- Marketing Coordinator
- Marketing and Advertising
- Higher Education
- 51% Small-Business
- 36% Mid-Market
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Fresh Relevance is a versatile personalization platform that helps commerce-driven businesses deliver revenue-boosting experiences across websites, apps, emails, SMS and ads - no technical expertise r
- Retail
- Luxury Goods & Jewelry
- 53% Small-Business
- 35% Mid-Market
5,963 Twitter followers
