CleverTap Pricing Overview

CleverTap does not offer a permanent free plan, but it does provide a free trial that lets users to test the product before committing to a paid plan. Trial availability and duration may vary, so users should review the seller's official pricing page for the most current details.

CleverTap's pricing is best suited for mid-market companies with 51 to 1,000 employees, which represent the largest share of G2 reviewers. According to G2 users, industries including financial services, retail, entertainment, food and beverages, and information technology derive strong value from CleverTap's segmentation, automation, and omnichannel engagement features. The Essentials tier fits growing businesses beginning their engagement strategy, while CleverTap's Advanced and Cutting Edge tiers are better aligned with enterprise teams requiring AI personalization, predictive segmentation, and scalable automation. G2 reviewers from small businesses frequently flag pricing as prohibitive, suggesting CleverTap's pricing structure is most accessible and justifiable for mid-market and enterprise organizations with dedicated marketing teams.

CleverTap does not offer a permanent free tier, but a free trial is available for evaluation. The entry-level Essentials plan starts at $75.00/month, covering omnichannel campaign basics, audience curation, and A/B testing. CleverTap's higher tiers, Advanced and Cutting Edge, require contacting the vendor for custom pricing and unlock significantly more capabilities including hyper-personalization, automated segmentation, advanced analytics, premium engagement channels, predictive segmentation, AI-driven recommendations, and intelligent automation. G2 reviewers note that many desirable features, such as certain analytics tools and premium channels, are only accessible at higher tiers, with some users mentioning add-on costs for features like WhatsApp and expanded data storage.

CleverTap's pricing is generally viewed as a premium investment. G2 reviewers consistently rate CleverTap highly at 4.5/5 overall, yet pricing concerns are among the most frequently cited cons across all company sizes. G2 reviewers repeatedly describe CleverTap as expensive compared to competitors like MoEngage, Mixpanel, Braze, and Segment. However, most high-rating reviewers acknowledge the cost is justified by CleverTap's advanced analytics, omnichannel capabilities, AI-powered segmentation, and dedicated account management. Small businesses and startups find CleverTap's pricing particularly challenging, while mid-market and enterprise users generally consider it worthwhile. G2 reviews of CleverTap suggest it delivers strong ROI for teams that fully leverage its automation and retention features.