[ CleverTap Reviews ](https://www.g2.com/products/clevertap/reviews) [ CleverTap Reviews ](https://www.g2.com/products/clevertap/reviews) # CleverTap Pricing Overview [Editedit](https://my.g2.com/clevertap/pricings) Free Trial ## CleverTap Pricing Key Insights Last updated on Apr 09, 2026 * * * CleverTap offers **3 pricing editions** , starting at **$75**. CleverTap pricing tiers are designed to support different usage levels and team sizes. CleverTap also offers a **free trial**. Compare the CleverTap pricing table below to figure out the best fit for your needs. Some plans may require you to contact **CleverTap** for **custom pricing**. * * * Essentials β€” $75 / Per Month Advanced β€” Contact Us Cutting-Edge β€” Contact Us Rated 4.6 / 5 \*Pricing information is supplied by the software provider or retrieved from publicly accessible pricing materials. Final cost negotiations must be conducted with the seller. Essentials $75.00 Per Month Free Trial Get started with the fundamentals of engagement to drive meaningful customer interactions - Craft Omni-Channel Experiences - Curate Your Audience - Experiment, Measure, and Optimize Show More Advanced Contact Us Contact Sales Deliver rich contextualization at every step of your customer's journey with dynamic inputs and triggers - Everything in Essentials + - Win With Hyper-Personalization - Automate Segmentation - Run Advanced Analytics - Use Premium Engagement Channels - A Scalable and Interoperable Platform Show More Cutting-Edge Contact Us Contact Sales Create automated, intelligent customer interactions by using next-gen tools to drive engagement - Everything in Advanced + - Add Intelligence to Your Campaigns - Predictive Segmentation - Deliver Real-time Product Recommendations - Simplify Execution Show More Customers can choose from our Essentials, Advanced and Cutting Edge plans. Our pricing is fair and transparent with no hidden charges, and that's why 10,000+ brands already work with us! You can also customize the plan to suit your unique growth needs. For more information, visit our pricing page: https://clevertap.com/pricing/ To book a Demo and get information about pricing visit https://clevertap.com/demo Pricing information for CleverTap is supplied by the software provider or retrieved from publicly accessible pricing materials. Final cost negotiations to purchase CleverTap must be conducted with the seller. Enjoy a 30 day free trial for apps with \< 100K MAUs Pricing information was last updated on October 10, 2024 Show More ## G2 Deals Offer ### Exclusive savings on CleverTap through G2 Deals CleverTap is the all-in-one engagement platform that helps brands unlock limitless customer lifetime value by helping them create personalized experiences to retain their most valuable customers. Get 75% off for 6 months, 30-day free trial & much more. **How to claim this offer** Create your CleverTap Essentials account using the link and get 75% off for the first 6 months post free trial. Discount is automatically applied to your account. [**Deals**](https://www.g2.com/deals) 75% Off Claim Offer ## CleverTap Pricing FAQs Generated using AI ### Is CleverTap free, or does it offer a free trial? CleverTap does not offer a permanent free plan, but it does provide a free trial that lets users to test the product before committing to a paid plan. Trial availability and duration may vary, so users should review the seller's official pricing page for the most current details. ### How much does CleverTap cost in 2026? According to G2 data, CleverTap pricing in 2026 starts at $75.00. Pricing may vary based on billing terms or usage, so users should review the CleverTap's official pricing page for the most current details. ### Who is CleverTap pricing best suited for? CleverTap's pricing is best suited for mid-market companies with 51 to 1,000 employees, which represent the largest share of G2 reviewers. According to G2 users, industries including financial services, retail, entertainment, food and beverages, and information technology derive strong value from CleverTap's segmentation, automation, and omnichannel engagement features. The Essentials tier fits growing businesses beginning their engagement strategy, while CleverTap's Advanced and Cutting Edge tiers are better aligned with enterprise teams requiring AI personalization, predictive segmentation, and scalable automation. G2 reviewers from small businesses frequently flag pricing as prohibitive, suggesting CleverTap's pricing structure is most accessible and justifiable for mid-market and enterprise organizations with dedicated marketing teams. ### What are the key differences between the free and paid versions of CleverTap? CleverTap does not offer a permanent free tier, but a free trial is available for evaluation. The entry-level Essentials plan starts at $75.00/month, covering omnichannel campaign basics, audience curation, and A/B testing. CleverTap's higher tiers, Advanced and Cutting Edge, require contacting the vendor for custom pricing and unlock significantly more capabilities including hyper-personalization, automated segmentation, advanced analytics, premium engagement channels, predictive segmentation, AI-driven recommendations, and intelligent automation. G2 reviewers note that many desirable features, such as certain analytics tools and premium channels, are only accessible at higher tiers, with some users mentioning add-on costs for features like WhatsApp and expanded data storage. ### Is CleverTap considered good value for its pricing? CleverTap's pricing is generally viewed as a premium investment. G2 reviewers consistently rate CleverTap highly at 4.5/5 overall, yet pricing concerns are among the most frequently cited cons across all company sizes. G2 reviewers repeatedly describe CleverTap as expensive compared to competitors like MoEngage, Mixpanel, Braze, and Segment. However, most high-rating reviewers acknowledge the cost is justified by CleverTap's advanced analytics, omnichannel capabilities, AI-powered segmentation, and dedicated account management. Small businesses and startups find CleverTap's pricing particularly challenging, while mid-market and enterprise users generally consider it worthwhile. G2 reviews of CleverTap suggest it delivers strong ROI for teams that fully leverage its automation and retention features. ## Top-Rated Alternatives [ ![Netcore Customer Engagement Platform](https://images.g2crowd.com/uploads/product/hd_favicon/cf3a69264b02d10f58ece214fa68a597/netcore-customer-engagement-platform.svg "Netcore Customer Engagement Platform") Netcore Customer Engagement Platform 4.5/5 (564) ](https://www.g2.com/products/netcore-customer-engagement-platform/reviews) [ ![MoEngage](https://images.g2crowd.com/uploads/product/hd_favicon/83adfbfdcb23e3dc26f5ef3fcd5713fd/moengage.svg "MoEngage") MoEngage 4.5/5 (509) ](https://www.g2.com/products/moengage/reviews) [ ![WebEngage](https://images.g2crowd.com/uploads/product/hd_favicon/037a48e05d1db50732f495775864004e/webengage.svg "WebEngage") WebEngage 4.5/5 (740) ](https://www.g2.com/products/webengage/reviews) [ View All Alternatives ](https://www.g2.com/products/clevertap/competitors/alternatives) ## CleverTap Pricing Reviews (2) ![Belissa C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Belissa C.") BC Belissa C. CRM Manager Mid-Market (51-1000 emp.) 11/25/2025 More Options - - [Respond as CleverTap](https://www.g2.com/survey_responses/clevertap-review-12005996/official_response/new) "Efficient Automation, Outstanding Consulting" 5/5 What do you like best about CleverTap? I really like that CleverTap offers me a dedicated account manager, Juan Carlos, with whom I have meetings every two weeks. His ability to resolve doubts and help me is impressive. He is attentive and proactive, sometimes even remembering pending tasks better than I do. This personalized attention is something I value greatly, especially compared to other CRM tools I have used like Salesforce, HubSpot, Braze, Inblue, and ActiveCampaign, where I have not had the same level of support. This positive experience is the main reason why I recommend CleverTap with a score of 10 to my colleagues and friends. The human touch and constant follow-up from my account manager make a big difference in my overall experience with CleverTap. Review collected by and hosted on G2.com. What do you dislike about CleverTap? I have had some difficulties with the CleverTap support team. They are often very technical, and since I am not very technical, it becomes complicated for me to understand certain processes. It would have been helpful to have a more accessible introduction, especially in technical areas like HTML configurations and subscriptions. I feel that these aspects required me to learn on my own in order to then teach it to my team, which turned out to be a challenge since I have a more strategic profile. Additionally, I would like there to be a system of exams or tests for interns, so they could practice and learn more effectively, as they often do not practice enough on their own. Review collected by and hosted on G2.com. What problems is CleverTap solving and how is that benefiting you? I use CleverTap to automate processes and maintain life cycles, improving the tracking and analysis of user behavior across various channels, facilitating reactivation and onboarding. Review collected by and hosted on G2.com. Show More Rating Updated (12/8/2025) Current UserValidated ReviewerIncentivizedSource: Seller inviteAI Translated ![Hafsal M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Hafsal M.") HM Hafsal M. Growth Strategist E-Learning Mid-Market (51-1000 emp.) 4/19/2023 More Options - "Affordable Marketing Automation with UI Limits" 3.5/5 What do you like best about CleverTap? I love CleverTap's user interface because it's so easy to navigate and find various options, which greatly simplifies my workflow. Additionally, I find it to be a cost-effective solution in the market, offering affordability alongside robust functionality. The initial setup was a breeze, thanks to the exceptional customer support provided at the beginning, which facilitated a smooth onboarding process. Review collected by and hosted on G2.com. What do you dislike about CleverTap? Data security is a question here. Review collected by and hosted on G2.com. What problems is CleverTap solving and how is that benefiting you? I use CleverTap for marketing automation, solving issues with notifications and user journeys. It’s easy to navigate, helps automate processes and find user affinity, and is an affordable market solution. Review collected by and hosted on G2.com. Show More Response from Ananth T of CleverTap [Editedit](https://www.g2.com/survey_responses/clevertap-review-7954952/official_response/edit) Dear Hafsal, Thank you for your feedback and inputs. We appreciate your taking the time to submit a review. The point you have raised about data security & integrity is ofcourse a crucial requirement for a platform of our scale. At CleverTap, protecting customer data is top priority. Our commitment to data privacy and security is embedded in every part of our business and that is why we maintain the highest global standards with a comprehensive approach to data privacy and security. For example, CleverTap currently is compliant with GDPR, CCPA, SOC 2 Type II, ISO 27001, HIPAA, and more. We welcome you to learn more about our approach and review reports at the dedicated portal for CleverTap's data privacy and security policy : https://trust.clevertap.com/ [See how CleverTap improved](https://trust.clevertap.com/) Rating Updated (12/1/2025) Validated ReviewerIncentivizedSource: G2 invite CleverTap Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_a65ddf953d476cce7359560631429fe6/moengage.jpeg "Product Avatar Image") MoEngage 4.5/5 (524) [ Compare Now ](https://www.g2.com/compare/clevertap-vs-moengage) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_9e6d9338f250174ed915e718b8144e5a/braze.jpg "Product Avatar Image") Braze 4.5/5 (1,684) [ Compare Now ](https://www.g2.com/compare/braze-vs-clevertap) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_c5eaa3c924d805ec84037adc0b148f56/insider-one.png "Product Avatar Image") Insider One 4.8/5 (1,375) [ Compare Now ](https://www.g2.com/compare/clevertap-vs-insider-one) ##### Categories on G2 [ Marketing Automation ](https://www.g2.com/categories/marketing-automation)[ Marketing Analytics ](https://www.g2.com/categories/marketing-analytics)[ Customer Journey Mapping ](https://www.g2.com/categories/customer-journey-mapping) [ Mobile Marketing ](https://www.g2.com/categories/mobile-marketing)[ WhatsApp Marketing ](https://www.g2.com/categories/whatsapp-marketing)[ Mobile App Analytics ](https://www.g2.com/categories/mobile-app-analytics)[ Push Notification ](https://www.g2.com/categories/push-notification)[ Personalization Engines ](https://www.g2.com/categories/personalization-engines)[ Mobile App Optimization ](https://www.g2.com/categories/mobile-app-optimization) Show More ##### Explore More [ Best provider of Managed Detection and Response ](https://www.g2.com/discussions/best-provider-of-managed-detection-and-response)[ Leading customer comms software for SaaS companies ](https://www.g2.com/discussions/leading-customer-comms-software-for-saas-companies)[ Popular marketing analytics platforms for businesses ](https://www.g2.com/discussions/popular-marketing-analytics-platforms-for-businesses) [ Which data observability software is best for small businesses ](https://www.g2.com/discussions/which-data-observability-software-is-best-for-small-businesses)[ Best-in-class virtual event apps for business use ](https://www.g2.com/discussions/best-in-class-virtual-event-apps-for-business-use)[ Pros and Cons Details ](https://www.g2.com/products/clevertap/reviews?qs=pros-and-cons) Show More [ Best provider of Managed Detection and Response ](https://www.g2.com/discussions/best-provider-of-managed-detection-and-response)[ Leading customer comms software for SaaS companies ](https://www.g2.com/discussions/leading-customer-comms-software-for-saas-companies)[ Popular marketing analytics platforms for businesses ](https://www.g2.com/discussions/popular-marketing-analytics-platforms-for-businesses) [ Which data observability software is best for small businesses ](https://www.g2.com/discussions/which-data-observability-software-is-best-for-small-businesses)[ Best-in-class virtual event apps for business use ](https://www.g2.com/discussions/best-in-class-virtual-event-apps-for-business-use)[ Pros and Cons Details ](https://www.g2.com/products/clevertap/reviews?qs=pros-and-cons)