# Best Mobile Advertising Software

## How Many Mobile Advertising Software Products Does G2 Track?

**Total Products under this Category:** 217

### Category Stats (Aug 2026)

- **Average Rating:** 4.23/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** Realize (+22.98%) - Among all products in this category, Realize recorded the largest rating increase compared to last month

_Last updated: August 05, 2026_

## How Does G2 Rank Mobile Advertising Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 8,800+ Authentic Reviews
- 217+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Mobile Advertising Software
 ![G2 Grid® for Mobile Advertising Software plotting products by satisfaction and market presence](https://www.g2.com/categories/mobile-advertising/grids.png?focus%5B%5D=114698&focus%5B%5D=4907&focus%5B%5D=5974&focus%5B%5D=5405&focus%5B%5D=3026&focus%5B%5D=16333&focus%5B%5D=5010&focus%5B%5D=129043)

Highlighted products: TikTok Ads, The Trade Desk, Prisma, Facebook for Business, AdRoll, Google AdMob, Simpli.fi, and Fluency.

Underlying data: [Grid® JSON](https://www.g2.com/categories/mobile-advertising/grids.json?focus%5B%5D=tiktok-ads&focus%5B%5D=the-trade-desk&focus%5B%5D=prisma-mediaocean&focus%5B%5D=facebook-for-business&focus%5B%5D=adroll&focus%5B%5D=google-admob&focus%5B%5D=simpli-fi&focus%5B%5D=fluency-fluency)

**Sponsored**

### Kasm Workspaces

The Next-Generation Workspace: Web-Native. Zero-Trust. Hyperconverged. Kasm provides capabilities not possible with your legacy workspace provider: a modern foundation for integrations, devops-enabled automation for deployment speed, data-loss-prevention controls for cybersecurity, and freedom of choice across cloud/hypervisor/infrastructure to escape vendor-lock. Kasm is changing the way that businesses deliver digital workspaces using our open-source web-native container streaming technology to establish a modern devops delivery of Desktop as a Service (DaaS), application streaming, and browser isolation. Provide your workforce on-demand, high-performance, and automatically updated desktop workspaces, with secure DLP-controlled access to their data, regardless of location or device. Kasm is the future of digital workplaces, offering secure, efficient and scalable Windows, Linux and MacOS desktops...along with secure remote access, application streaming and open-source intelligence (OSINT) research environments. Trusted to run the most critical enterprise workloads, aligned with your business/mission needs, at a price you can afford. There is a better way...and Kasm is your partner for getting there.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=278&secure%5Bchosen_at%5D=2026-08-14T20%3A53%3A06Z&secure%5Bdisplayable_resource_id%5D=1193&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=retargeted_product&secure%5Bplacement_resource_ids%5D%5B%5D=106492&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=106492&secure%5Bresource_id%5D=278&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fmobile-advertising%3F1c7488ab%3De17b78b409%2637242452%3Dae401288%26598c5e093bae%3D10e09525&secure%5Btoken%5D=491088128011fa9e1b5825d2257c54062587d42e13f5014500286ea0169f504d&secure%5Burl%5D=https%3A%2F%2Fkasm.com%2Fbrowser-isolation&secure%5Burl_type%5D=custom_url)

### [TikTok Ads](https://www.g2.com/it/products/tiktok-ads/reviews)

TikTok for Business collega i marchi a un pubblico coinvolto attraverso formati pubblicitari accattivanti progettati per soddisfare gli obiettivi e il budget della tua azienda, indipendentemente dalle dimensioni.

**Average Rating:** 4.2/5.0

**Total Reviews:** 142

#### How Do G2 Users Rate TikTok Ads?

- **Chiudi l'API dell'ecosistema:** 8.1/10 (Category avg: 8.1/10)
- **Prestazioni e Affidabilità:** 8.3/10 (Category avg: 8.5/10)
- **Facilità d'uso:** 8.6/10 (Category avg: 8.5/10)
- **Capacità del flusso di lavoro:** 8.0/10 (Category avg: 8.3/10)

#### Who Is the Company Behind TikTok Ads?

- **Venditore:** [TikTok](https://www.g2.com/it/sellers/tiktok)
- **Anno di Fondazione:** 2018
- **Sede centrale:** Los Angeles, California
- **Twitter:** @tiktok  
24,665 follower su Twitter
- **Pagina LinkedIn®:** [www.linkedin.com](https://www.g2.com/it/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ef05d19052b8e9864255e75121159737a77f26bf592ea660fc447963a0a56975&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F33246798%2F&secure%5Burl_type%5D=linkedin_company_website)  
88,539 dipendenti su LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing e pubblicità, Beni di consumo
- **Company Size:** 67% Small, 26% Medium

#### What Do G2 Reviewers Say About TikTok Ads?

_AI-generated summary from verified user reviews_

##### Pros

- Gli utenti lodano TikTok Ads per la sua **facilità d'uso** , rendendo la creazione e la promozione di video semplici e piacevoli.
- Gli utenti amano gli annunci TikTok per la loro **eccezionale portata di pubblico** , che consente un coinvolgimento significativo con le fasce demografiche più giovani attraverso contenuti creativi.
- Gli utenti apprezzano la **fusione naturale degli annunci** con i contenuti, migliorando il coinvolgimento e la narrazione per i marchi.
- Gli utenti apprezzano l' **integrazione senza soluzione di continuità** degli annunci TikTok nell'esperienza utente, aumentando il coinvolgimento e la portata del marchio.
- Gli utenti apprezzano le **analisi facili da visualizzare** degli annunci TikTok, migliorando la loro capacità di monitorare e ottimizzare le prestazioni delle campagne.

##### Cons

- Gli utenti sono frustrati dalla **lunga durata delle revisioni** e dal ritardo nella spesa delle campagne pubblicitarie di TikTok, influenzando la pianificazione.
- Gli utenti esprimono frustrazione per le **opzioni di targeting limitate** negli annunci TikTok, influenzando la loro efficacia pubblicitaria e strategia.
- Gli utenti trovano le **opzioni di targeting limitate** su TikTok Ads frustranti rispetto a piattaforme più flessibili come Facebook e Instagram.
- Gli utenti lottano con la **ripida curva di apprendimento** e le prestazioni incoerenti degli annunci TikTok, influenzando la loro esperienza complessiva.
- Gli utenti sono frustrati dalle **limitazioni dell'algoritmo** che portano a contenuti ripetitivi e pubblicità eccessive, influenzando la loro esperienza.

#### What Are Recent G2 Reviews of TikTok Ads?

**["CPM molto bassi: un ottimo strumento per diversificare i canali"](https://www.g2.com/it/survey_responses/tiktok-ads-review-12446260)**

**Rating:** 4.0/5.0 stars

_— nicolas a._

[Read full review](https://www.g2.com/it/survey_responses/tiktok-ads-review-12446260)

**["Pubblicità con stile creativo e organico che stimola la scoperta di potenziali clienti"](https://www.g2.com/it/survey_responses/tiktok-ads-review-12458747)**

**Rating:** 4.5/5.0 stars

_— Raúl S._

[Read full review](https://www.g2.com/it/survey_responses/tiktok-ads-review-12458747)

#### What Are G2 Users Discussing About TikTok Ads?

- [A cosa servono gli annunci TikTok?](https://www.g2.com/it/discussions/what-is-tiktok-ads-used-for)
- [Qual è il miglior contenuto per TikTok?](https://www.g2.com/it/discussions/what-is-the-best-content-for-tiktok) - 1 comment
- [Gli annunci su TikTok sono efficaci?](https://www.g2.com/it/discussions/are-tiktok-ads-effective) - 3 comments, 1 upvote
- [What are the features of TikTok?](https://www.g2.com/it/discussions/what-are-the-features-of-tiktok)
- [Puoi fare pubblicità su TikTok?](https://www.g2.com/it/discussions/can-you-advertise-in-tiktok) - 1 comment

### [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews)

The Trade Desk's self-service, cloud-based platform enables ad buyers to create, manage, optimize and measure advertising campaigns across ad formats and devices. Integrations with hundreds of global data, inventory, and publisher partners ensure maximum reach and decisioning capabilities, and enterprise APIs enable custom development on top of the platform. The Trade Desk's powerful technology offers advertisers unparalleled audience scale and reach, evaluating more than 13 million impressions and quadrillions of permutations across the open internet every single second. The platform's goals-based buying allows advertisers to set multiple KPIs, with transparency into performance and the ability to optimize campaigns in-flight. Advertisers on the platform can also leverage a robust data marketplace to inform and measure their ad campaigns against online and offline business results. Recognized for its innovation and agility, The Trade Desk is a leader in Connected TV and Retail Media, as well as emerging programmatic channels like audio, digital-out-of-home, and gaming. To help marketers understand the rapidly evolving and complex world of data-driven advertising, The Trade Desk also offers Edge Academy certification courses. Founded in 2009 in Ventura, California, The Trade Desk (Nasdaq: TTD) has more than 3,000 employees in dozens of offices across North America, Europe, and Asia Pacific. Clients include the biggest brands and largest advertising agencies in the world. The company's client retention rate has been above 95% for the past nine years, due to outstanding client service and superior technology.

**Average Rating:** 4.4/5.0

**Total Reviews:** 178

#### How Do G2 Users Rate The Trade Desk?

- **Close Ecosystem API:** 8.2/10 (Category avg: 8.1/10)
- **Performance and Reliability:** 8.4/10 (Category avg: 8.5/10)
- **Ease of Use:** 8.1/10 (Category avg: 8.5/10)
- **Workflow Capability:** 8.0/10 (Category avg: 8.3/10)

#### Who Is the Company Behind The Trade Desk?

- **Seller:** [The Trade Desk](https://www.g2.com/sellers/the-trade-desk)
- **Company Website:** www.thetradedesk.com
- **Year Founded:** 2009
- **HQ Location:** Ventura, CA
- **Twitter:** @TheTradeDesk  
20,680 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c7a5a4baf579f55f94cda11b2020530981d45310d5c5a9d6ebfc30018dd6651c&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F892001%2F&secure%5Burl_type%5D=linkedin_company_website)  
4,738 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Account Manager
- **Top Industries:** Marketing and Advertising, Computer Software
- **Company Size:** 43% Medium, 30% Small

#### What Do G2 Reviewers Say About The Trade Desk?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **data-driven approach and transparency** of The Trade Desk for effective programmatic campaign management.
- Users admire the **ease of use** of The Trade Desk, enhancing decision-making with its intuitive setup and streamlined processes.
- Users appreciate the **advanced audience targeting** capabilities of The Trade Desk, enhancing campaign performance across diverse demographics.
- Users appreciate the **advanced targeting options** of The Trade Desk, enhancing their campaign performance and audience reach.
- Users value the **effortless campaign management** of The Trade Desk, enhancing efficiency and boosting ROI with user-friendly tools.

##### Cons

- Users find the **steep learning curve** of The Trade Desk challenging, especially for newcomers to programmatic advertising.
- Users find the **high cost and minimum spend** a barrier, especially for smaller campaigns and beginners.
- Users find the **steep learning curve** of The Trade Desk challenging, especially for those new to the platform.
- Users find the **complex setup** and steep learning curve challenging, particularly for smaller teams and campaigns.
- Users find the **difficult setup** challenging, especially for new users needing extensive training and support to succeed.

#### What Are Recent G2 Reviews of The Trade Desk?

**["More Control and Real-Time Campaign Adjustments with The Trade Desk"](https://www.g2.com/survey_responses/the-trade-desk-review-12754603)**

**Rating:** 4.5/5.0 stars

_— Nijat I._

[Read full review](https://www.g2.com/survey_responses/the-trade-desk-review-12754603)

**["Kokai’s AI Optimization and Intuitive UI Make The Trade Desk a Top DSP"](https://www.g2.com/survey_responses/the-trade-desk-review-12893667)**

**Rating:** 4.0/5.0 stars

_— sai v._

[Read full review](https://www.g2.com/survey_responses/the-trade-desk-review-12893667)

#### What Are G2 Users Discussing About The Trade Desk?

- [What is The Trade Desk business model?](https://www.g2.com/discussions/what-is-the-trade-desk-business-model)
- [Does The Trade Desk use AI?](https://www.g2.com/discussions/does-the-trade-desk-use-ai)
- [How is trade desk different from Google?](https://www.g2.com/discussions/how-is-trade-desk-different-from-google)
- [What does The Trade Desk do?](https://www.g2.com/discussions/what-does-the-trade-desk-do)

### [Prisma](https://www.g2.com/it/products/prisma-mediaocean/reviews)

Come parte di Mediaocean, Prisma consente l'acquisto, l'ottimizzazione e l'esecuzione dei media avanzati guidati dall'IA. La nostra piattaforma collega marchi, agenzie, fornitori, fornitori di dati e partner tecnologici pubblicitari all'interno di un flusso di lavoro unificato end-to-end su tutti i canali per migliorare l'efficienza operativa e le prestazioni. Indipendente fin dal primo giorno, supportiamo oltre 100.000 utenti in tutto il mondo con una scala impareggiabile per offrire risultati ottimali. Visita go.prisma.mediaocean.com/ per ulteriori informazioni.

**Average Rating:** 4.0/5.0

**Total Reviews:** 426

#### How Do G2 Users Rate Prisma?

- **Chiudi l'API dell'ecosistema:** 6.9/10 (Category avg: 8.1/10)
- **Prestazioni e Affidabilità:** 7.5/10 (Category avg: 8.5/10)
- **Facilità d'uso:** 7.8/10 (Category avg: 8.5/10)
- **Capacità del flusso di lavoro:** 7.3/10 (Category avg: 8.3/10)

#### Who Is the Company Behind Prisma?

- **Venditore:** [Mediaocean](https://www.g2.com/it/sellers/mediaocean)
- **Sito web dell'azienda:** www.mediaocean.com
- **Anno di Fondazione:** 1967
- **Sede centrale:** New York, NY
- **Twitter:** @TeamMediaocean  
9,812 follower su Twitter
- **Pagina LinkedIn®:** [www.linkedin.com](https://www.g2.com/it/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=97a6f733add8969111bc06fd4f2af75f9a1050fa1f1d5add0fd301f0cb4fecb9&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F20282%2F&secure%5Burl_type%5D=linkedin_company_website)  
1,157 dipendenti su LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Assistente Pianificatore Media, Pianificatore dei media
- **Top Industries:** Marketing e pubblicità, Media online
- **Company Size:** 50% Large, 38% Medium

#### What Do G2 Reviewers Say About Prisma?

_AI-generated summary from verified user reviews_

##### Pros

- Gli utenti trovano Prisma **facile da usare e navigare** , apprezzando i dati organizzati e la funzionalità quotidiana.
- Gli utenti apprezzano l' **efficienza** di Prisma, apprezzando il suo processo di approvazione semplificato che migliora l'accuratezza e l'ottimizzazione del lavoro.
- Gli utenti apprezzano le **funzionalità di gestione delle campagne semplificate** di Prisma, migliorando l'organizzazione e riducendo al minimo i follow-up manuali.
- Gli utenti apprezzano la **navigazione intuitiva** di Prisma, trovandola visivamente chiara e facile da usare.
- Gli utenti elogiano l' **interfaccia chiara e facile da navigare di Prisma** , migliorando la loro esperienza nella pianificazione e nel budgeting dei media.

##### Cons

- Gli utenti trovano **frustrante la lentezza** delle prestazioni di Prisma, influenzando l'usabilità e l'efficienza nella creazione delle campagne.
- Gli utenti riscontrano **problemi di errore** con Prisma, inclusi tempi di caricamento lenti e perdite di modifiche durante l'inserimento dei dati.
- Gli utenti trovano le **limitazioni funzionali** di Prisma frustranti, evidenziando una ripida curva di apprendimento e un'interfaccia utente poco fluida.
- Gli utenti affrontano frequenti **problemi tecnici** con Prisma, causando frustrazione durante il caricamento delle fatture e la riconciliazione dei dati.
- Gli utenti trovano Mediaocean **non facile da usare** , citando un design non intuitivo e stranezze che complicano il processo di apprendimento.

#### What Are Recent G2 Reviews of Prisma?

**["Essenziale per la Fatturazione delle Campagne, ma il Supporto ha Bisogno di Miglioramenti"](https://www.g2.com/it/survey_responses/prisma-review-11841592)**

**Rating:** 5.0/5.0 stars

_— GAURAV K._

[Read full review](https://www.g2.com/it/survey_responses/prisma-review-11841592)

**["Prisma: Strumento Essenziale per una Gestione Semplificata del Budget delle Campagne"](https://www.g2.com/it/survey_responses/prisma-review-11803323)**

**Rating:** 5.0/5.0 stars

_— Saurav K._

[Read full review](https://www.g2.com/it/survey_responses/prisma-review-11803323)

#### What Are G2 Users Discussing About Prisma?

- [A cosa serve Mediaocean?](https://www.g2.com/it/discussions/what-is-mediaocean-used-for)

### [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews)

Facebook for Business is a comprehensive suite of tools and services designed to help businesses of all sizes establish a strong online presence, engage with their target audience, and drive growth through the Facebook platform. By leveraging Facebook's vast user base, businesses can create customized pages, run targeted advertising campaigns, and utilize various features to showcase their products and services effectively. Key Features and Functionality: - Business Pages: Create and manage dedicated pages to represent your brand, share updates, and interact with customers. - Advertising Tools: Develop and execute targeted ad campaigns using Facebook's advanced targeting options to reach specific demographics and interests. - Facebook Shops: Set up an online storefront directly on Facebook, allowing customers to browse and purchase products without leaving the platform. - Messenger Integration: Communicate with customers in real-time through Facebook Messenger, providing support and building relationships. - Analytics and Insights: Access detailed performance metrics to understand audience behavior and optimize marketing strategies. Primary Value and Solutions: Facebook for Business empowers companies to connect with a global audience, increase brand visibility, and drive sales through a user-friendly platform. It addresses common business challenges such as limited reach, customer engagement, and online sales by providing tools that facilitate targeted marketing, direct communication, and seamless e-commerce integration. By utilizing Facebook for Business, companies can effectively promote their offerings, engage with customers, and achieve their business objectives in a cost-effective manner.

**Average Rating:** 4.2/5.0

**Total Reviews:** 1,393

#### How Do G2 Users Rate Facebook for Business?

- **Close Ecosystem API:** 7.2/10 (Category avg: 8.1/10)
- **Performance and Reliability:** 8.4/10 (Category avg: 8.5/10)
- **Ease of Use:** 8.1/10 (Category avg: 8.5/10)
- **Workflow Capability:** 8.0/10 (Category avg: 8.3/10)

#### Who Is the Company Behind Facebook for Business?

- **Seller:** [Meta Platforms, Inc](https://www.g2.com/sellers/meta-platforms-inc)
- **Year Founded:** 2008
- **HQ Location:** Menlo Park, CA
- **Twitter:** @Meta  
9,891,711 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=8ddd5ae494d43c8871a4a073a634fa2f05131a85b5f7f4df13a9fc1cffa0ec84&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmeta%2F&secure%5Burl_type%5D=linkedin_company_website)  
158,764 employees on LinkedIn®
- **Ownership:** NASDAQ: META

#### Who Uses This Product?

- **Who Uses This:** Owner, Marketing Manager
- **Top Industries:** Marketing and Advertising, Retail
- **Company Size:** 67% Small, 26% Medium

#### What Do G2 Reviewers Say About Facebook for Business?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **exceptional audience targeting** of Facebook for Business, achieving greater reach and engagement effortlessly.
- Users find Facebook for Business incredibly **user-friendly** , simplifying navigation and enhancing audience engagement for their businesses.
- Users appreciate the **global advertising capabilities** of Facebook for Business, enhancing their reach and client attraction.
- Users value the **wide audience reach** of Facebook for Business, significantly boosting visibility and customer engagement.
- Users appreciate the **global advertising capabilities** of Facebook for Business, effectively reaching wider audiences with ease.

##### Cons

- Users struggle with **ad issues** , facing frequent bans and the need for ads to generate engagement.
- Users find the **poor customer support** of Facebook for Business frustrating, complicating issue resolution and client satisfaction.
- Users often face **ad management issues** with Facebook for Business, including automatic feature toggles and policy compliance challenges.
- Users find the **complex ad interface** frustrating, hindering effective campaign management and overall user experience.
- Users complain about **limited features** in Facebook for Business, hindering creativity and flexibility in ad management.

#### What Are Recent G2 Reviews of Facebook for Business?

**["Easy-to-Use Hub for Managing Multiple FB Pages"](https://www.g2.com/survey_responses/facebook-for-business-review-13240654)**

**Rating:** 4.5/5.0 stars

_— Sohail A._

[Read full review](https://www.g2.com/survey_responses/facebook-for-business-review-13240654)

**["Strong Targeting and High ROI with Smooth Meta Integrations"](https://www.g2.com/survey_responses/facebook-for-business-review-12973164)**

**Rating:** 4.0/5.0 stars

_— Mrudu P._

[Read full review](https://www.g2.com/survey_responses/facebook-for-business-review-12973164)

#### What Are G2 Users Discussing About Facebook for Business?

- [I'm unsure how to optimize ad targeting on Facebook for Business. Could someone provide some best practices?](https://www.g2.com/discussions/i-m-unsure-how-to-optimize-ad-targeting-on-facebook-for-business-could-someone-provide-some-best-practices) - 2 comments
- [What is Facebook for Business used for?](https://www.g2.com/discussions/what-is-facebook-for-business-used-for) - 2 comments

### [Google AdMob](https://www.g2.com/products/google-admob/reviews)

Google AdMob is a comprehensive mobile advertising platform that enables app developers to monetize their applications by displaying high-quality ads. By integrating AdMob, developers can generate revenue while maintaining a seamless user experience. The platform supports various ad formats, including native, rewarded, banner, video, and interstitial ads, allowing for flexible and engaging ad placements within apps. AdMob's advanced monetization technology, such as mediation and real-time bidding, maximizes the value of each ad impression by facilitating competition among multiple ad networks. Additionally, AdMob offers robust analytics and reporting tools, providing developers with actionable insights into user interactions and ad performance. By leveraging AdMob, developers can create a sustainable revenue stream, enabling them to focus on building and enhancing quality apps while offering users free access to their content.

**Average Rating:** 4.3/5.0

**Total Reviews:** 66

#### How Do G2 Users Rate Google AdMob?

- **Ease of Use:** 8.8/10 (Category avg: 8.5/10)

#### Who Is the Company Behind Google AdMob?

- **Seller:** [Google](https://www.g2.com/sellers/google)
- **Year Founded:** 1998
- **HQ Location:** Mountain View, CA
- **Twitter:** @google  
31,899,995 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=fe4a5936665c9702418dd53c477fef5a7baea08078bb117ed67e966fc581b9ec&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1441%2F&secure%5Burl_type%5D=linkedin_company_website)  
341,888 employees on LinkedIn®
- **Ownership:** NASDAQ:GOOG

#### Who Uses This Product?

- **Top Industries:** Computer Software, Computer Games
- **Company Size:** 81% Small, 17% Medium

#### What Do G2 Reviewers Say About Google AdMob?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of Google AdMob, praising its intuitive interface and excellent performance metrics.
- Users appreciate the **easy UI** of Google AdMob, praising its effective graphs and superior eCPM rates.

##### Cons

- Users face **insufficient support** from Google AdMob, struggling with issues like automatic eCPM drops without assistance.

#### What Are Recent G2 Reviews of Google AdMob?

**["Easy Ad Integration and Strong Fill Rates with Google AdMob"](https://www.g2.com/survey_responses/google-admob-review-12647240)**

**Rating:** 5.0/5.0 stars

_— Johan L._

[Read full review](https://www.g2.com/survey_responses/google-admob-review-12647240)

**["Best and trustworthy app monetization platform"](https://www.g2.com/survey_responses/google-admob-review-10415141)**

**Rating:** 5.0/5.0 stars

_— Akshat R._

[Read full review](https://www.g2.com/survey_responses/google-admob-review-10415141)

#### What Are G2 Users Discussing About Google AdMob?

- [What is Google AdMob used for?](https://www.g2.com/discussions/what-is-google-admob-used-for) - 1 comment
- [How much does AdMob pay per 1000 views in India?](https://www.g2.com/discussions/how-much-does-admob-pay-per-1000-views-in-india)
- [How can I make money with Google AdMob?](https://www.g2.com/discussions/how-can-i-make-money-with-google-admob)
- [How does Google AdMob work?](https://www.g2.com/discussions/how-does-google-admob-work)
- [Does Google AdMob really pay?](https://www.g2.com/discussions/does-google-admob-really-pay)

### [AdRoll](https://www.g2.com/products/adroll/reviews)

AdRoll is a connected advertising platform designed to assist growth-oriented marketers in navigating the complexities of digital advertising. This comprehensive solution provides users with powerful artificial intelligence capabilities, flexible campaign management tools, and seamless integrations, all aimed at converting clicks into customers. By offering a full-funnel performance approach, AdRoll empowers mid-sized businesses to streamline their marketing efforts and achieve measurable results across various channels. Targeting a diverse audience, AdRoll serves industries such as ecommerce, technology, financial services, and education. The platform is particularly beneficial for marketers who seek to enhance their advertising strategies through multi-channel advertising and audience insights. With its robust analytics and reporting features, users can gain a deeper understanding of their target demographics, enabling them to tailor their campaigns for maximum impact. This data-driven approach allows businesses to make informed decisions that drive engagement and conversion rates. One of the standout features of AdRoll is its ability to provide cross-channel attribution, which helps marketers track the effectiveness of their campaigns across different platforms. This means that users can see how their advertising efforts on social media, search engines, and display networks contribute to overall performance. Additionally, for B2B teams, AdRoll offers Account-Based Marketing (ABM) capabilities, allowing for account-specific targeting and multi-touch campaigns that cater to the unique needs of individual buyers. This level of precision ensures that marketing efforts are not only broad-reaching but also highly relevant to potential customers. AdRoll's nearly two decades of data and award-winning support further enhance its value proposition. The platform is designed to help marketing teams operate more efficiently, enabling them to advertise smarter and move faster in a competitive landscape. By consolidating various marketing functions into one platform, AdRoll allows users to manage their advertising strategies with greater ease, ultimately leading to improved outcomes and business growth. The combination of advanced technology, user-friendly tools, and comprehensive support makes AdRoll a valuable resource for marketers looking to optimize their advertising efforts and drive success.

**Average Rating:** 4.1/5.0

**Total Reviews:** 765

#### How Do G2 Users Rate AdRoll?

- **Close Ecosystem API:** 7.5/10 (Category avg: 8.1/10)
- **Performance and Reliability:** 8.1/10 (Category avg: 8.5/10)
- **Ease of Use:** 8.3/10 (Category avg: 8.5/10)
- **Workflow Capability:** 7.5/10 (Category avg: 8.3/10)

#### Who Is the Company Behind AdRoll?

- **Seller:** [NextRoll](https://www.g2.com/sellers/nextroll)
- **Company Website:** www.nextroll.com
- **Year Founded:** 2018
- **HQ Location:** San Francisco, California
- **Twitter:** @NextRoll\_Inc  
274 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c91af1596b406565ab4d6a82b1ade3ec6931d1b4b81bcfd38acdb015ab14e35e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fadroll%2Fpeople%2F&secure%5Burl_type%5D=linkedin_company_website)  
175 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Marketing Manager, Digital Marketing Manager
- **Top Industries:** Marketing and Advertising, Computer Software
- **Company Size:** 56% Small, 35% Medium

#### What Do G2 Reviewers Say About AdRoll?

_AI-generated summary from verified user reviews_

##### Pros

- Users find **AdRoll's ease of use** exceptional, making it accessible for beginners in digital marketing.
- Users value the **ease of multi-channel retargeting** with AdRoll, appreciating its user-friendly setup and clear reporting.
- Users value the **user-friendly campaign management** of AdRoll, appreciating its accessibility and effectiveness across multiple channels.
- Users appreciate the **easy setup** of AdRoll, enabling quick launch and payment method integration.
- Users highlight the **responsive customer support** of AdRoll, providing timely assistance and enhancing platform usability.

##### Cons

- Users find the **limited features** of AdRoll restrict their control and precision in targeted advertising campaigns.
- Users find the **campaign setup confusing** and wish for improved management tools and targeting accuracy in AdRoll.
- Users find **reporting limitations** in AdRoll frustrating, lacking flexibility and customization for their needs.
- Users find AdRoll's pricing to be **expensive** , particularly challenging for smaller businesses with limited budgets.
- Users find the **difficult reporting** on conversions and brand awareness metrics frustrating and in need of improvement.

#### What Are Recent G2 Reviews of AdRoll?

**["Effortless Campaign Launch with Powerful Retargeting"](https://www.g2.com/survey_responses/adroll-review-13128954)**

**Rating:** 4.0/5.0 stars

_— Raad S._

[Read full review](https://www.g2.com/survey_responses/adroll-review-13128954)

**["Fast Setup and Effective Retargeting That Drives Conversions"](https://www.g2.com/survey_responses/adroll-review-13138681)**

**Rating:** 4.0/5.0 stars

_— Muhammed Kawsar A._

[Read full review](https://www.g2.com/survey_responses/adroll-review-13138681)

#### What Are G2 Users Discussing About AdRoll?

- [What is AdRoll used for?](https://www.g2.com/discussions/adroll-what-is-adroll-used-for) - 1 comment
- [What is AdRoll used for?](https://www.g2.com/discussions/what-is-adroll-used-for) - 1 comment
- [How do you remarket something on Google?](https://www.g2.com/discussions/how-do-you-remarket-something-on-google)
- [How much does AdRoll cost?](https://www.g2.com/discussions/how-much-does-adroll-cost) - 1 comment
- [How does AdRoll make money?](https://www.g2.com/discussions/how-does-adroll-make-money) - 1 comment

### [Simpli.fi](https://www.g2.com/products/simpli-fi/reviews)

Simpli.fi is the real-world media platform built for the age of immediacy. By unifying digital behavior and real-world movement into a single actionable signal, Simpli.fi enables over 2,000 agencies, advertisers, and media groups to target, optimize, and measure campaigns precisely where consumer decisions happen. Built on the truth that people use digital to navigate the physical world, Simpli.fi is engineered platform to connects these signals in real time—allowing brands to act on consumer intent the moment it occurs and measure the impact all the way to the door. We thrive on innovation, data-driven results, and a culture of continuous improvement to make marketing more immediate, intelligent, and connected.

**Average Rating:** 4.5/5.0

**Total Reviews:** 153

#### How Do G2 Users Rate Simpli.fi?

- **Close Ecosystem API:** 9.0/10 (Category avg: 8.1/10)
- **Performance and Reliability:** 8.7/10 (Category avg: 8.5/10)
- **Ease of Use:** 8.8/10 (Category avg: 8.5/10)
- **Workflow Capability:** 8.5/10 (Category avg: 8.3/10)

#### Who Is the Company Behind Simpli.fi?

- **Seller:** [Simpli.fi](https://www.g2.com/sellers/simpli-fi)
- **Company Website:** www.simpli.fi
- **Year Founded:** 2010
- **HQ Location:** Fort Worth, TX
- **Twitter:** @simpli\_fi  
1,808 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a8a94fbbbc688de7d39111c79a98233bf6f928be1aacbbe2c3d60ccc0de1997f&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F801567%2F&secure%5Burl_type%5D=linkedin_company_website)  
607 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Account Manager
- **Top Industries:** Marketing and Advertising, Broadcast Media
- **Company Size:** 56% Small, 36% Medium

#### What Do G2 Reviewers Say About Simpli.fi?

_AI-generated summary from verified user reviews_

##### Pros

- Users commend the **accessible and helpful customer support** of Simpli.fi, enhancing the overall user experience.
- Users value the **ease of use** of Simpli.fi, appreciating its helpful staff and seamless integration for campaign management.
- Users appreciate the **helpful support team** at Simpli.fi, providing assistance and enhancing overall campaign experiences.
- Users value the **exceptional support** from Simpli.fi, highlighting helpful staff and quick assistance throughout their journey.
- Users commend Simpli.fi for its **hyperlocal targeting and seamless integration** , greatly enhancing campaign effectiveness for their agencies.

##### Cons

- Users express concerns about **high costs** and a need for better pricing transparency with Simpli.fi's offerings.
- Users express frustration over **extra fees** and lack of pricing transparency, complicating the onboarding and campaign management process.
- Users express concerns about a **lack of clarity** in onboarding and pricing, leading to confusion and distrust.
- Users face **ad management issues** due to confusing onboarding, hidden fees, and unreliable campaign reporting.
- Users find the **complex onboarding process** of Simpli.fi frustrating, hindering their ability to use the platform effectively.

#### What Are Recent G2 Reviews of Simpli.fi?

**["User-Friendly with Prompt Support"](https://www.g2.com/survey_responses/simpli-fi-review-12756098)**

**Rating:** 4.0/5.0 stars

_— Jacob D._

[Read full review](https://www.g2.com/survey_responses/simpli-fi-review-12756098)

**["Easy Campaign Creation and Responsive Support from Simpli.fi"](https://www.g2.com/survey_responses/simpli-fi-review-11852332)**

**Rating:** 5.0/5.0 stars

_— Verified User in Marketing and Advertising_

[Read full review](https://www.g2.com/survey_responses/simpli-fi-review-11852332)

#### What Are G2 Users Discussing About Simpli.fi?

- [What is Simpli.fi used for?](https://www.g2.com/discussions/what-is-simpli-fi-used-for)
- [What is Bidtellect used for?](https://www.g2.com/discussions/what-is-bidtellect-used-for)
- [How much is Simplifi by Quicken?](https://www.g2.com/discussions/how-much-is-simplifi-by-quicken)
- [Who owns Simpli fi?](https://www.g2.com/discussions/who-owns-simpli-fi) - 1 comment
- [What is TAG Simpli fi?](https://www.g2.com/discussions/what-is-tag-simpli-fi) - 1 comment

### [Fluency](https://www.g2.com/it/products/fluency-fluency/reviews)

Fluency è il sistema operativo (OS) di pubblicità agentica che consente alle agenzie e ai team interni di sfruttare l'IA per automatizzare l'esecuzione dei media a pagamento su tutti i principali canali. La piattaforma centralizza la creazione delle campagne, la gestione del budget, la reportistica e la conformità in un unico sistema, in modo che gli inserzionisti possano scalare le loro operazioni e gestire campagne con la stessa precisione ogni volta. Con la governance dell'IA su ogni canale a pagamento, inclusi i giardini recintati e il web aperto, Fluency gestisce più di 3 miliardi di dollari di spesa pubblicitaria annuale. Questo include più di 250.000 campagne mensili per 150 agenzie in oltre 50.000 località. L'azienda ha raccolto 40 milioni di dollari in un round di finanziamento di Serie A nel 2025 e si è classificata al n. 1.278 nella Inc. 5000 nel 2025, il suo terzo anno consecutivo nella lista. Con un team fondatore che lavora nella pubblicità online dal 1998, Fluency detiene partnership certificate con i principali editori pubblicitari ed è stata nominata finalista per l'Innovazione Tecnologica nei premi Amazon Ads Partner del 2024.

**Average Rating:** 4.3/5.0

**Total Reviews:** 304

#### How Do G2 Users Rate Fluency?

- **Chiudi l'API dell'ecosistema:** 8.3/10 (Category avg: 8.1/10)
- **Prestazioni e Affidabilità:** 8.3/10 (Category avg: 8.5/10)
- **Facilità d'uso:** 7.5/10 (Category avg: 8.5/10)
- **Capacità del flusso di lavoro:** 8.2/10 (Category avg: 8.3/10)

#### Who Is the Company Behind Fluency?

- **Venditore:** [Fluency](https://www.g2.com/it/sellers/fluency)
- **Sito web dell'azienda:** www.fluency.inc
- **Anno di Fondazione:** 2017
- **Sede centrale:** Burlington, Vermont
- **Pagina LinkedIn®:** [www.linkedin.com](https://www.g2.com/it/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7446832b2a462a9fcfd67d871d34cccc290944a987ed5f718bbdb677b3e0d880&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ffluencyinc%2F&secure%5Burl_type%5D=linkedin_company_website)  
142 dipendenti su LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Marketing Manager, Analista dei Social Media
- **Top Industries:** Marketing e pubblicità, Automobilistico
- **Company Size:** 53% Medium, 24% Small

#### What Do G2 Reviewers Say About Fluency?

_AI-generated summary from verified user reviews_

##### Pros

- Gli utenti apprezzano la **facilità d'uso** di Fluency, trovando il suo cruscotto e il processo di configurazione molto intuitivi.
- Gli utenti apprezzano l' **efficienza** di Fluency, godendo di una gestione semplificata e di un notevole risparmio di tempo sui compiti delle campagne.
- Gli utenti apprezzano la **gestione efficiente del budget** in Fluency, semplificando i controlli delle campagne e garantendo un'allocazione efficace della spesa pubblicitaria.
- Gli utenti apprezzano l' **efficienza della gestione centralizzata delle campagne di Fluency** , semplificando i processi e migliorando il controllo del budget su tutte le piattaforme.
- Gli utenti apprezzano le **funzionalità che fanno risparmiare tempo** di Fluency, permettendo loro di concentrarsi sulle prestazioni invece che su compiti noiosi.

##### Cons

- Gli utenti notano una **curva di apprendimento** con Fluency, complicando la navigazione e l'esecuzione dei compiti rispetto a piattaforme più familiari.
- Gli utenti segnalano **bug del software** in Fluency che portano a frustrazione, ritardi e problemi con le notifiche e il salvataggio delle modifiche.
- Gli utenti trovano la **ripida curva di apprendimento** di Fluency impegnativa, soprattutto senza una documentazione chiara e supporto per l'onboarding.
- Gli utenti riscontrano **problemi di navigazione** in Fluency, trovando confuso gestire le campagne e cambiare asset in modo efficiente.
- Gli utenti segnalano **problemi di errore** persistenti in Fluency, con supporto inadeguato e cambiamenti frustranti che complicano la loro esperienza.

#### What Are Recent G2 Reviews of Fluency?

**["Efficienza guidata dall'automazione con alcuni bug"](https://www.g2.com/it/survey_responses/fluency-review-10495784)**

**Rating:** 4.5/5.0 stars

_— James M._

[Read full review](https://www.g2.com/it/survey_responses/fluency-review-10495784)

**["Reportistica completa e attribuzione che generano approfondimenti attuabili"](https://www.g2.com/it/survey_responses/fluency-review-13087220)**

**Rating:** 4.0/5.0 stars

_— Mackenzie B._

[Read full review](https://www.g2.com/it/survey_responses/fluency-review-13087220)

### [Quantcast Platform](https://www.g2.com/it/products/quantcast-platform/reviews)

Quantcast è la piattaforma pubblicitaria alimentata dall'IA costruita per i marketer orientati alle prestazioni. Sfruttando quasi 20 anni di esperienza, la nostra missione è semplificare radicalmente la pubblicità su internet aperto. Utilizziamo l'IA e il machine learning per fornire un'intelligenza superiore del pubblico e guidare prestazioni eccezionali delle campagne. Con un'intelligenza del pubblico in tempo reale e ottimizzazioni omnicanale end-to-end, Quantcast aiuta inserzionisti e agenzie di tutte le dimensioni a comprendere profondamente i pubblici, agire più velocemente e trasformare la spesa pubblicitaria in crescita misurabile. www.quantcast.com

**Average Rating:** 4.2/5.0

**Total Reviews:** 188

#### How Do G2 Users Rate Quantcast Platform?

- **Chiudi l'API dell'ecosistema:** 6.9/10 (Category avg: 8.1/10)
- **Prestazioni e Affidabilità:** 8.2/10 (Category avg: 8.5/10)
- **Facilità d'uso:** 8.3/10 (Category avg: 8.5/10)
- **Capacità del flusso di lavoro:** 7.7/10 (Category avg: 8.3/10)

#### Who Is the Company Behind Quantcast Platform?

- **Venditore:** [Quantcast](https://www.g2.com/it/sellers/quantcast)
- **Sito web dell'azienda:** www.quantcast.com
- **Anno di Fondazione:** 2006
- **Sede centrale:** San Francisco, CA
- **Twitter:** @Quantcast  
10,210 follower su Twitter
- **Pagina LinkedIn®:** [www.linkedin.com](https://www.g2.com/it/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=dd9468cc8f1c503873d7758b8af9c07aeef604dc4098770767df0c9f42bc257e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F60540%2F&secure%5Burl_type%5D=linkedin_company_website)  
533 dipendenti su LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Programmatic Manager
- **Top Industries:** Marketing e pubblicità, Vendita al dettaglio
- **Company Size:** 40% Medium, 33% Small

#### What Do G2 Reviewers Say About Quantcast Platform?

_AI-generated summary from verified user reviews_

##### Pros

- Gli utenti apprezzano la **facilità d'uso** della piattaforma Quantcast, che consente la creazione rapida di report e una gestione delle campagne semplificata.
- Gli utenti apprezzano le **preziose intuizioni** della piattaforma Quantcast, rendendo facile ottimizzare e gestire le campagne in modo efficace.
- Gli utenti apprezzano la **facilità d'uso** nella configurazione delle campagne sulla piattaforma Quantcast, migliorando la loro esperienza complessiva.
- Gli utenti apprezzano l'interfaccia **user-friendly** della piattaforma Quantcast, che consente una rapida configurazione e una facile gestione delle campagne.
- Gli utenti apprezzano la **facilità di gestione delle campagne** in Quantcast, trovando la reportistica e l'ottimizzazione straordinariamente intuitive.

##### Cons

- Gli utenti esprimono frustrazione per le **funzionalità limitate** della piattaforma Quantcast, in particolare nella duplicazione delle campagne e nella modifica in blocco.
- Gli utenti identificano le **funzionalità mancanti** nella piattaforma Quantcast, come la modifica in blocco e il miglioramento dei report per l'efficienza.
- Gli utenti affrontano problemi con **reporting scadente** , inclusi report programmati interrotti e visibilità limitata sui dati di conversione.
- Gli utenti riscontrano **problemi con la reportistica e le connessioni API** , portando a ritardi e visibilità limitata sui dati di conversione.
- Gli utenti riscontrano **limitazioni nei report** con la piattaforma Quantcast, trovando i riassunti automatici inadeguati e i processi manuali frustrantemente lenti.

#### What Are Recent G2 Reviews of Quantcast Platform?

**["Approfondimenti Affinità Azionabili Che Accelerano l'Accettazione del Pubblico e le Prestazioni Sociali"](https://www.g2.com/it/survey_responses/quantcast-platform-review-13124138)**

**Rating:** 5.0/5.0 stars

_— Michelle M._

[Read full review](https://www.g2.com/it/survey_responses/quantcast-platform-review-13124138)

**["Miglioramento del CPA nel nostro funnel con Quantcast"](https://www.g2.com/it/survey_responses/quantcast-platform-review-13178867)**

**Rating:** 4.5/5.0 stars

_— Alex J._

[Read full review](https://www.g2.com/it/survey_responses/quantcast-platform-review-13178867)

#### What Are G2 Users Discussing About Quantcast Platform?

- [A cosa serve Quantcast Measure?](https://www.g2.com/it/discussions/what-is-quantcast-measure-used-for)
- [Is Quantcast public?](https://www.g2.com/it/discussions/is-quantcast-public)
- [How much does Quantcast cost?](https://www.g2.com/it/discussions/how-much-does-quantcast-cost)
- [Come funziona Quantcast?](https://www.g2.com/it/discussions/how-does-quantcast-work) - 1 upvote

### [Bannerflow](https://www.g2.com/products/bannerflow/reviews)

Bannerflow is the Creative Automation Platform that helps modern marketing teams produce high-performing content faster without sacrificing quality or brand consistency. We streamline creative workflows, automate repetitive production tasks, and infuse real-time data into the creative process, enabling teams to scale content intelligently and efficiently. With Bannerflow, marketers deliver more impactful, personalized, and on-brand creative across every channel, turning chaos into clarity and creativity into a true engine of growth. Bannerflow supports a wide range of digital ad formats, including Display, Social, Video, Mobile, CRM/onsite advertising, and even DOOH. Creating personalised (DCO) and channel-specific campaigns is also easily performed, resulting in higher engagement, greater impact, and increased ROI.

**Average Rating:** 4.5/5.0

**Total Reviews:** 191

#### How Do G2 Users Rate Bannerflow?

- **Close Ecosystem API:** 7.4/10 (Category avg: 8.1/10)
- **Performance and Reliability:** 8.4/10 (Category avg: 8.5/10)
- **Ease of Use:** 8.8/10 (Category avg: 8.5/10)
- **Workflow Capability:** 8.0/10 (Category avg: 8.3/10)

#### Who Is the Company Behind Bannerflow?

- **Seller:** [Bannerflow](https://www.g2.com/sellers/bannerflow)
- **Company Website:** www.bannerflow.com
- **Year Founded:** 2010
- **HQ Location:** Stockholm
- **Twitter:** @BannerFlow  
610 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=95fbff26f97c12ccdea8601b61bd01ebeab51f63c70fbb1bbbfb3eedd9e07a28&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fbannerflow%2F&secure%5Burl_type%5D=linkedin_company_website)  
153 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Graphic Designer
- **Top Industries:** Gambling & Casinos, Marketing and Advertising
- **Company Size:** 46% Medium, 30% Large

#### What Do G2 Reviewers Say About Bannerflow?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **strong collaboration capabilities** of Bannerflow, enhancing teamwork and streamlining workflows effectively.
- Users appreciate the **creative freedom** offered by Bannerflow, enabling the creation of personalized and professional banners effortlessly.
- Users value the **efficient customer support** of Bannerflow, consistently providing professional and knowledgeable assistance.
- Users praise the **design quality** of Bannerflow, enabling the creation of professional and interactive banners effortlessly.
- Users value the **efficiency** of Bannerflow, facilitating streamlined workflows and enhanced productivity through effective collaboration.

##### Cons

- Users find the **learning curve challenging** , as advanced features require significant skills and time to master.
- Users find the **limited features** of Bannerflow restrict their creativity and prolong the learning process.
- Users find the **training difficulty** of Bannerflow high due to advanced features and limited templates, requiring significant skill development.
- Users find the **complexity** of Bannerflow overwhelming, making it challenging to learn and create campaigns effectively.
- Users feel **highly restricted** by the limited customization options available for banners in Bannerflow.

#### What Are Recent G2 Reviews of Bannerflow?

**["Bannerflow Makes Scaling and Versioning Creative Across Markets Effortless"](https://www.g2.com/survey_responses/bannerflow-review-13095235)**

**Rating:** 5.0/5.0 stars

_— Verified User in Leisure, Travel & Tourism_

[Read full review](https://www.g2.com/survey_responses/bannerflow-review-13095235)

**["Perfect tool for managing the flexible needs and complexity of our brands"](https://www.g2.com/survey_responses/bannerflow-review-12988052)**

**Rating:** 4.5/5.0 stars

_— Michele V._

[Read full review](https://www.g2.com/survey_responses/bannerflow-review-12988052)

#### What Are G2 Users Discussing About Bannerflow?

- [What is Bannerflow used for?](https://www.g2.com/discussions/what-is-bannerflow-used-for)
- [What is a DCO platform?](https://www.g2.com/discussions/what-is-a-dco-platform)
- [What is a creative management platform?](https://www.g2.com/discussions/what-is-a-creative-management-platform) - 1 comment, 1 upvote
- [How much does Bannerflow cost?](https://www.g2.com/discussions/how-much-does-bannerflow-cost) - 1 comment, 1 upvote
- [What is Bannerflow?](https://www.g2.com/discussions/what-is-bannerflow) - 1 comment, 1 upvote

### [Celtra](https://www.g2.com/products/celtra/reviews)

Celtra is an award-winning digital advertising creative platform that helps brands, agencies, and media organizations produce, adapt, and activate advertising creative at scale. The platform is designed for enterprise teams that manage high volumes of digital advertising across multiple channels, formats, and markets. Celtra supports creative operations by bringing together intelligent production, scalable personalization, and seamless activation workflows, allowing organizations to treat creative as a consistent and controllable driver of advertising performance. Celtra is commonly used in environments where creative complexity is high and speed, governance, and performance are critical. Teams rely on the platform to manage the creation and adaptation of ads, coordinate collaboration across internal and external stakeholders, and ensure creative assets meet media and platform requirements before launch. Automation and AI-driven processes help reduce manual effort, support faster turnaround times and help teams apply data insights to optimize creative and maximize campaign performance. The platform serves a broad range of use cases, including large-scale campaign execution, creative versioning and localization, dynamic and personalized advertising, and the development and delivery of premium rich media and video ad experiences. By aligning creative workflows with activation requirements, Celtra helps reduce friction between creative and media teams and improves operational efficiency across the advertising lifecycle. Celtra is used globally by more than 400 enterprise-level customers and supports the production of over 5 million creative assets annually, serving more than 120 billion ad impressions each year. The platform integrates with over 100 demand-side and supply-side platforms, enabling teams to operate within existing media ecosystems. Organizations such as Spotify, adidas, Unilever, Hearst, Bloomberg, CNN, and NBCUniversal use Celtra to manage creative operations at scale.

**Average Rating:** 4.4/5.0

**Total Reviews:** 366

#### How Do G2 Users Rate Celtra?

- **Close Ecosystem API:** 7.7/10 (Category avg: 8.1/10)
- **Performance and Reliability:** 8.7/10 (Category avg: 8.5/10)
- **Ease of Use:** 8.3/10 (Category avg: 8.5/10)
- **Workflow Capability:** 8.6/10 (Category avg: 8.3/10)

#### Who Is the Company Behind Celtra?

- **Seller:** [Celtra](https://www.g2.com/sellers/celtra)
- **Company Website:** www.celtra.com
- **Year Founded:** 2006
- **HQ Location:** Massachusetts
- **Twitter:** @celtra  
4,349 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=6af57cfb7de15e4b05d735039bb427f328fa410c737ef8f8206a2cd99d855173&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F372671%2F&secure%5Burl_type%5D=linkedin_company_website)  
209 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Designer, Account Manager
- **Top Industries:** Marketing and Advertising, Publishing
- **Company Size:** 46% Medium, 31% Small

#### What Do G2 Reviewers Say About Celtra?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **efficiency improvements** in Celtra, allowing quick variations and streamlined collaboration across teams.
- Users value the **efficient cross-collaboration** features of Celtra, enhancing alignment and speeding up project execution across teams.
- Users appreciate the **highly creative capabilities** of Celtra, enabling efficient design variations and collaboration across teams.
- Users value the **design quality** of Celtra, as it enables high-quality creations with efficient automation and collaboration.
- Users love the **ease of use** in Celtra, allowing for quick, high-quality design generation and streamlined collaboration.

##### Cons

- Users find **functionality limitations** in Celtra, struggling with project management, exporting options, and debugging complexities.
- Users find Celtra's **limited features** challenging, especially for smaller campaigns with basic needs and complex setups.
- Users find the **setup complexity** of Celtra challenging, especially when managing multiple projects and templates.
- Users find the **complex setup** of Celtra cumbersome, especially for smaller campaigns and project management.
- Users find the **difficult setup** of Celtra challenging, especially when managing multiple projects and templates.

#### What Are Recent G2 Reviews of Celtra?

**["Fast, Intuitive Automation Platform with Great Support and AI Ad Performance Insights"](https://www.g2.com/survey_responses/celtra-review-12982449)**

**Rating:** 5.0/5.0 stars

_— Verified User in Design_

[Read full review](https://www.g2.com/survey_responses/celtra-review-12982449)

**["Celtra Makes Complex Campaigns Easy with Efficient Asset Management"](https://www.g2.com/survey_responses/celtra-review-12978264)**

**Rating:** 5.0/5.0 stars

_— Dunia S._

[Read full review](https://www.g2.com/survey_responses/celtra-review-12978264)

#### What Are G2 Users Discussing About Celtra?

- [What is Celtra used for?](https://www.g2.com/discussions/what-is-celtra-used-for) - 1 comment

### [Viant Technology](https://www.g2.com/products/viant-technology-llc-viant-technology/reviews)

The Viant DSP is a self-service omnichannel demand-side platform solution that allows brands and agencies the ability to execute programmatic advertising campaigns across Connected TV, Linear TV, desktop, mobile, audio, in-game and digital out-of-home (DOOH) channels. Viant Technology® is a leading people-based advertising software company that enables ad buyers to plan, create, execute and measure their omnichannel digital advertising investments. The Viant DSP software provides exclusive access to Viant’s Identity Graph linking 115 million U.S. households to more than 1 billion connected devices and is combined with access to more than 280,000 audience attributes from more than 70 data partners.

**Average Rating:** 4.2/5.0

**Total Reviews:** 310

#### How Do G2 Users Rate Viant Technology?

- **Close Ecosystem API:** 7.3/10 (Category avg: 8.1/10)
- **Performance and Reliability:** 7.9/10 (Category avg: 8.5/10)
- **Ease of Use:** 8.0/10 (Category avg: 8.5/10)
- **Workflow Capability:** 7.8/10 (Category avg: 8.3/10)

#### Who Is the Company Behind Viant Technology?

- **Seller:** [Viant Technology LLC](https://www.g2.com/sellers/viant-technology-llc)
- **Company Website:** viantinc.com
- **Year Founded:** 1999
- **HQ Location:** Irvine, California
- **Twitter:** @viant\_tech  
2,996 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ee65369ae2d20a4042b3b5ebcaead4dbaff07ee37deafd1e4d6e687e0f920ba7&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fviant-technology%2F&secure%5Burl_type%5D=linkedin_company_website)  
453 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Programmatic Trader
- **Top Industries:** Marketing and Advertising, Online Media
- **Company Size:** 41% Medium, 39% Small

#### What Do G2 Reviewers Say About Viant Technology?

_AI-generated summary from verified user reviews_

##### Pros

- Users commend the **quick and helpful customer support** of Viant Technology, enhancing their overall experience with the platform.
- Users find Viant Technology to have **exceptional ease of use** , facilitating straightforward campaign management and real-time updates.
- Users value the **easy setup** of Viant Technology, enabling quick campaign launches and smooth navigation throughout the platform.
- Users appreciate the **setup ease** of Viant Technology, enjoying seamless navigation and reliable customer support.
- Users praise the **quick and helpful support team** at Viant, enhancing their overall experience with the platform.

##### Cons

- Users find the **limited reporting** capabilities frustrating, lacking essential KPIs and clear insights compared to other platforms.
- Users find **reporting limitations** frustrating, particularly lacking KPI visibility and challenging data exports on a daily basis.
- Users find the **complex reporting** features of Viant Technology cumbersome, with a steep learning curve and unclear metrics.
- Users experience **editing difficulties** such as lack of bulk editing and a steep learning curve for advanced features.
- Users find the **learning curve steep** , particularly with navigation and understanding advanced features of Viant Technology.

#### What Are Recent G2 Reviews of Viant Technology?

**["Intuitive DSP with Stellar UI, Needs Better Planning Tools"](https://www.g2.com/survey_responses/viant-technology-review-12679009)**

**Rating:** 4.5/5.0 stars

_— Stephanie F._

[Read full review](https://www.g2.com/survey_responses/viant-technology-review-12679009)

**["Resourceful Multi-Channel Campaign Management with Reliable Targeting and Insights"](https://www.g2.com/survey_responses/viant-technology-review-12952544)**

**Rating:** 4.5/5.0 stars

_— Luciana S._

[Read full review](https://www.g2.com/survey_responses/viant-technology-review-12952544)

#### What Are G2 Users Discussing About Viant Technology?

- [What is Centro DSP?](https://www.g2.com/discussions/what-is-centro-dsp)
- [Where is Adelphic located?](https://www.g2.com/discussions/where-is-adelphic-located)
- [Is Adelphic a DSP?](https://www.g2.com/discussions/is-adelphic-a-dsp) - 2 comments
- [What does Adelphic do?](https://www.g2.com/discussions/what-does-adelphic-do)

### [Realize](https://www.g2.com/it/products/taboola-realize/reviews)

Realize è una soluzione pubblicitaria sofisticata progettata per aiutare le aziende a scalare il loro business utilizzando il Web Aperto. Questa piattaforma funge da motore di performance ad alto volume che affronta i rendimenti decrescenti spesso riscontrati nei canali pubblicitari tradizionali di ricerca e social. Sfruttando una combinazione unica di segnali di dati e algoritmi specializzati, Realize connette gli inserzionisti con un vasto pubblico, facilitando una significativa visibilità e coinvolgimento attraverso una rete diversificata di editori e produttori di apparecchiature originali (OEM), per stimolare il coinvolgimento e le conversioni. Rivolto alle aziende che cercano di ottenere risultati di performance, Realize semplifica le complessità del panorama digitale. La piattaforma raggiunge oltre 600 milioni di utenti attivi giornalieri attraverso integrazioni dirette con gli editori, permettendo agli inserzionisti di attingere a una vasta base di pubblico. A differenza degli approcci pubblicitari manuali, Realize dà priorità ai risultati misurabili utilizzando dati proprietari per garantire che gli annunci siano visualizzati ai pubblici più pertinenti e con alta intenzione. Questa precisione non solo guida traffico di qualità e coinvolgimento degli utenti verso le proprietà online degli inserzionisti, ma stimola anche le conversioni per massimizzare il ritorno sull'investimento per gli inserzionisti. L'efficacia di Realize si basa su diverse capacità fondamentali che lo distinguono nella categoria della pubblicità di performance. Strategie di offerta e ottimizzazione automatizzate utilizzano segnali in tempo reale per stimolare le conversioni mantenendo una scala e una performance ottimali. Inoltre, le capacità di matchmaking predittivo migliorano le campagne fin dal primo dollaro speso prevedendo gli utenti più propensi ad agire. La piattaforma offre anche soluzioni creative dinamiche, dove strumenti alimentati dall'IA generano risorse creative originali e ottimizzano le varianti per allinearsi sia con le politiche di contenuto della piattaforma che con gli obiettivi degli inserzionisti. Un'altra caratteristica chiave di Realize è la sua avanzata protezione della spesa, che impiega algoritmi di ottimizzazione per minimizzare le spese inutili dirigendo automaticamente i budget verso forniture a più alta performance in tempo reale. Questo assicura che ogni dollaro pubblicitario sia speso efficacemente. Inoltre, Realize fornisce reportistica completa e trasparenza attraverso analisi in tempo reale e report programmati personalizzabili, garantendo agli utenti una chiara visibilità sulle performance delle campagne, il coinvolgimento degli utenti e le proprietà dove gli annunci sono stati serviti. La suite di strumenti di tracciamento, inclusa la configurazione di conversione senza codice, consente alle aziende di monitorare le performance e prendere decisioni informate e basate sui dati con facilità. Ciò che distingue Realize è il suo modello legato alla performance, dove gli inserzionisti pagano su base CPC, garantendo che le campagne offrano un vero valore. La piattaforma supporta una gamma diversificata di formati pubblicitari, inclusi nativi, display, carosello, motion e video verticali. Questo approccio olistico non solo stimola la crescita del pubblico ma favorisce anche la generazione di entrate in ambienti sicuri per il marchio, rendendo Realize una scelta convincente per le aziende che mirano a migliorare i loro sforzi pubblicitari digitali.

**Average Rating:** 3.7/5.0

**Total Reviews:** 67

#### How Do G2 Users Rate Realize?

- **Chiudi l'API dell'ecosistema:** 8.9/10 (Category avg: 8.1/10)
- **Prestazioni e Affidabilità:** 7.7/10 (Category avg: 8.5/10)
- **Facilità d'uso:** 7.6/10 (Category avg: 8.5/10)
- **Capacità del flusso di lavoro:** 9.2/10 (Category avg: 8.3/10)

#### Who Is the Company Behind Realize?

- **Venditore:** [Taboola](https://www.g2.com/it/sellers/taboola)
- **Sito web dell'azienda:** Taboola.com
- **Anno di Fondazione:** 2007
- **Sede centrale:** New York, NY
- **Twitter:** @taboola  
11,236 follower su Twitter
- **Pagina LinkedIn®:** [www.linkedin.com](https://www.g2.com/it/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=131964ade61e45f8235bc1e2cda0ab19960e072589215ae999666f2be8637e0c&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ftaboola%2F&secure%5Burl_type%5D=linkedin_company_website)  
2,027 dipendenti su LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing e pubblicità
- **Company Size:** 57% Small, 33% Medium

#### What Do G2 Reviewers Say About Realize?

_AI-generated summary from verified user reviews_

##### Pros

- Gli utenti apprezzano la **facilità di generare annunci** con titoli generati dall'IA, semplificando notevolmente i loro sforzi pubblicitari.
- Gli utenti trovano Taboola un'opzione eccellente per **traffico ad alto volume a prezzi accessibili** , migliorando efficacemente la loro portata online.
- Gli utenti apprezzano l' **assistenza alla scrittura AI** per generare senza sforzo annunci efficaci e titoli creativi.
- Gli utenti trovano che il **traffico ad alto volume** attraverso Taboola sia una soluzione efficace ed economica per le loro esigenze.
- Gli utenti apprezzano come **Taboola cattura efficacemente più contatti** , migliorando significativamente i loro sforzi di promozione aziendale.

##### Cons

- Gli utenti segnalano un **problema di bug** che causa discrepanze nei lead, complicando il conteggio e il monitoraggio dell'efficacia dei lead.
- Gli utenti segnalano **imprecisione dei dati** , portando a difficoltà nel conteggio accurato dei lead e nel monitoraggio delle prestazioni.
- Gli utenti affrontano **inesattezze nel conteggio dei lead** a causa di discrepanze, causando sfide nella gestione efficace dei loro lead.
- Gli utenti segnalano significativi **problemi di integrazione** con Realize, citando la scarsa navigazione e il supporto clienti non reattivo come principali problemi.
- Gli utenti esprimono frustrazione per la **mancanza di innovazione** in Realize, rendendo difficile l'impostazione delle campagne e il supporto clienti inefficace.

#### What Are Recent G2 Reviews of Realize?

**["Un vero terzo canale oltre Google e Meta, con una forte ottimizzazione delle conversioni"](https://www.g2.com/it/survey_responses/realize-review-13120539)**

**Rating:** 4.0/5.0 stars

_— Utente verificato in Marketing e pubblicità_

[Read full review](https://www.g2.com/it/survey_responses/realize-review-13120539)

**["Una grande fonte di traffico meno competitiva per la pubblicità"](https://www.g2.com/it/survey_responses/realize-review-13188123)**

**Rating:** 5.0/5.0 stars

_— Sugar S._

[Read full review](https://www.g2.com/it/survey_responses/realize-review-13188123)

#### What Are G2 Users Discussing About Realize?

- [Taboola è una buona piattaforma pubblicitaria?](https://www.g2.com/it/discussions/is-taboola-a-good-advertising-platform) - 1 comment
- [In che modo Taboola è diverso da Google Ads?](https://www.g2.com/it/discussions/how-is-taboola-different-from-google-ads) - 1 comment
- [What makes Taboola unique?](https://www.g2.com/it/discussions/what-makes-taboola-unique)
- [A cosa serve Taboola?](https://www.g2.com/it/discussions/what-is-taboola-good-for)

### [SplitMetrics Acquire](https://www.g2.com/it/products/splitmetrics-acquire/reviews)

SplitMetrics Acquire è una piattaforma avanzata basata sui dati per ottimizzare, automatizzare e scalare gli annunci Apple con un'efficienza senza pari. Progettata per sviluppatori di app e giochi, la combinazione di tecnologia avanzata, ottimizzazione alimentata dall'IA e automazione profonda, e intelligenza di mercato, consente ai team di semplificare la gestione delle campagne e aumentare il ROI più rapidamente. Partner di Apple Ads, SplitMetrics è stata la prima azienda a costruire la piattaforma di gestione degli annunci Apple (all'inizio del 2017). SplitMetrics Acquire è fidata dai principali editori globali per guidare una crescita sostenibile delle app. - $730M+ di spesa pubblicitaria gestita annualmente attraverso la piattaforma - 8M+ di modifiche automatiche delle campagne effettuate mensilmente - 10M+ di modifiche delle offerte effettuate mensilmente - 4X aumento della produttività - 2X crescita del ROAS - 10X risultati delle campagne Apple Ads

**Average Rating:** 4.8/5.0

**Total Reviews:** 48

#### How Do G2 Users Rate SplitMetrics Acquire?

- **Chiudi l'API dell'ecosistema:** 9.2/10 (Category avg: 8.1/10)
- **Prestazioni e Affidabilità:** 9.3/10 (Category avg: 8.5/10)
- **Facilità d'uso:** 9.3/10 (Category avg: 8.5/10)
- **Capacità del flusso di lavoro:** 9.2/10 (Category avg: 8.3/10)

#### Who Is the Company Behind SplitMetrics Acquire?

- **Venditore:** [SplitMetrics, Inc.](https://www.g2.com/it/sellers/splitmetrics-inc)
- **Anno di Fondazione:** 2014
- **Sede centrale:** Wilmington, DE
- **Twitter:** @SplitMetrics  
1,500 follower su Twitter
- **Pagina LinkedIn®:** [www.linkedin.com](https://www.g2.com/it/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=26525bc6f0656b22c2b45733e94e148b42982ebbaf9e533bc463496602b51268&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F6379927&secure%5Burl_type%5D=linkedin_company_website)  
163 dipendenti su LinkedIn®

#### Who Uses This Product?

- **Top Industries:** E-Learning, Tempo libero, viaggi e turismo
- **Company Size:** 42% Medium, 33% Small

#### What Do G2 Reviewers Say About SplitMetrics Acquire?

_AI-generated summary from verified user reviews_

##### Pros

- Gli utenti elogiano la **facilità d'uso** di SplitMetrics Acquire, apprezzando la configurazione intuitiva e le funzionalità di automazione.
- Gli utenti elogiano il **team di supporto clienti reattivo e disponibile** di SplitMetrics Acquire per la loro rapida risoluzione dei problemi.
- Gli utenti amano la **chiara visibilità e facile integrazione** di SplitMetrics Acquire, migliorando la gestione delle campagne e le decisioni basate sui dati.
- Gli utenti apprezzano le **funzionalità di automazione che fanno risparmiare tempo** di SplitMetrics Acquire, rendendo la gestione delle campagne significativamente più efficiente.
- Gli utenti apprezzano le **funzionalità di automazione** di SplitMetrics Acquire, riducendo significativamente il lavoro manuale e migliorando l'efficienza nella gestione delle campagne.

##### Cons

- Gli utenti notano le **funzionalità limitate** di SplitMetrics Acquire, in particolare con lo strumento di scoperta delle parole chiave meno utile.
- Gli utenti riscontrano **imprecisione dei dati** con lo strumento di Scoperta delle Parole Chiave, poiché spesso manca parole chiave importanti e mostra quelle irrilevanti.
- Gli utenti trovano le **raccomandazioni di parole chiave inefficaci** , spesso evidenziando suggerimenti irrilevanti e mancando termini di ricerca cruciali.
- Gli utenti notano una **mancanza di dettagli** in alcune funzionalità di SplitMetrics Acquire, indicando margini di miglioramento nella funzionalità.
- Gli utenti cercano una migliore **gestione del budget** attraverso strategie di offerta migliorate per evitare di superare i limiti impostati e influenzare il controllo complessivo.

#### What Are Recent G2 Reviews of SplitMetrics Acquire?

**["SplitMetrics Acquire ha trasformato i nostri Apple Search Ads con un'automazione intelligente"](https://www.g2.com/it/survey_responses/splitmetrics-acquire-review-13174482)**

**Rating:** 4.5/5.0 stars

_— Vasilii Z._

[Read full review](https://www.g2.com/it/survey_responses/splitmetrics-acquire-review-13174482)

**["SplitMetrics Acquisire: Piattaforma potente e che fa risparmiare tempo per la gestione degli annunci Apple"](https://www.g2.com/it/survey_responses/splitmetrics-acquire-review-13102588)**

**Rating:** 5.0/5.0 stars

_— Utente verificato in Servizi pubblici_

[Read full review](https://www.g2.com/it/survey_responses/splitmetrics-acquire-review-13102588)

### [Innovid](https://www.g2.com/it/products/mediaocean-innovid/reviews)

Innovid è la principale piattaforma pubblicitaria omnicanale, che consente ai marketer di creare, distribuire, misurare e ottimizzare esperienze supportate da annunci. Al centro di Innovid c'è NIVO, che alimenta agenti AI e orchestrazione per attivare, adattare e ottimizzare le campagne durante il ciclo di vita pubblicitario. Come parte di Mediaocean, Innovid è collegato a Prisma, l'infrastruttura pubblicitaria centrale del settore per la pianificazione, l'acquisto e la fatturazione, oltre a Protected per la verifica, il rilevamento delle frodi e la sicurezza del marchio. Visita www.innovid.com per saperne di più.

**Average Rating:** 4.1/5.0

**Total Reviews:** 373

#### How Do G2 Users Rate Innovid?

- **Chiudi l'API dell'ecosistema:** 8.1/10 (Category avg: 8.1/10)
- **Prestazioni e Affidabilità:** 7.8/10 (Category avg: 8.5/10)
- **Facilità d'uso:** 7.9/10 (Category avg: 8.5/10)
- **Capacità del flusso di lavoro:** 7.9/10 (Category avg: 8.3/10)

#### Who Is the Company Behind Innovid?

- **Venditore:** [Mediaocean](https://www.g2.com/it/sellers/mediaocean)
- **Sito web dell'azienda:** www.mediaocean.com
- **Anno di Fondazione:** 1967
- **Sede centrale:** New York, NY
- **Twitter:** @TeamMediaocean  
9,812 follower su Twitter
- **Pagina LinkedIn®:** [www.linkedin.com](https://www.g2.com/it/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=97a6f733add8969111bc06fd4f2af75f9a1050fa1f1d5add0fd301f0cb4fecb9&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F20282%2F&secure%5Burl_type%5D=linkedin_company_website)  
1,157 dipendenti su LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Social Media Coordinator, Social Media Strategist
- **Top Industries:** Marketing e pubblicità, Media online
- **Company Size:** 43% Large, 42% Medium

#### What Do G2 Reviewers Say About Innovid?

_AI-generated summary from verified user reviews_

##### Pros

- Gli utenti apprezzano la **facilità d'uso** di Innovid, godendo della sua interfaccia utente intuitiva e della gestione semplificata delle campagne pubblicitarie.
- Gli utenti apprezzano l' **interfaccia intuitiva e facile da usare** di Innovid, che consente una rapida configurazione delle campagne e una navigazione fluida.
- Gli utenti apprezzano la **gestione intuitiva delle campagne** di Innovid, che consente un'esecuzione delle campagne pubblicitarie senza sforzo e organizzata su più piattaforme.
- Gli utenti elogiano l' **interfaccia intuitiva** di Innovid, migliorando la facilità di gestione delle campagne e l'efficacia su tutti gli schermi.
- Gli utenti amano l' **interfaccia intuitiva** di Innovid, lodando la sua facilità d'uso e l'integrazione senza soluzione di continuità per le campagne.

##### Cons

- Gli utenti sperimentano una **curva di apprendimento elevata** con Innovid a causa della configurazione complessa e delle funzionalità poco chiare.
- Gli utenti affrontano una **ripida curva di apprendimento** con Innovid, lottando per comprendere i fondamenti e navigare nei complessi report in modo efficiente.
- Gli utenti trovano Innovid **dispendioso in termini di tempo** a causa di una curva di apprendimento ripida e tempi di risposta lenti per le richieste di supporto.
- Gli utenti trovano Innovid **dispendioso in termini di tempo** , con ritardi nel supporto, nei report e una curva di apprendimento ripida.
- Gli utenti trovano il **processo di caricamento inefficiente** di Innovid frustrante, influenzando l'efficacia delle campagne e aumentando le sfide di gestione.

#### What Are Recent G2 Reviews of Innovid?

**["Affidabile, intuitivo e sempre in miglioramento con ogni aggiornamento"](https://www.g2.com/it/survey_responses/innovid-review-11786764)**

**Rating:** 5.0/5.0 stars

_— vaishali ._

[Read full review](https://www.g2.com/it/survey_responses/innovid-review-11786764)

**["Recensione di Innovid dal punto di vista di un associato Adops"](https://www.g2.com/it/survey_responses/innovid-review-11782236)**

**Rating:** 4.5/5.0 stars

_— Gandharva P._

[Read full review](https://www.g2.com/it/survey_responses/innovid-review-11782236)

#### What Are G2 Users Discussing About Innovid?

- [A cosa serve Flashtalking di Mediaocean?](https://www.g2.com/it/discussions/what-is-flashtalking-by-mediaocean-used-for)

- ‹ Prev ‹ Prev
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- [3](/categories/mobile-advertising?1c7488ab=e17b78b409&37242452=ae401288&598c5e093bae=10e09525&order=g2_score&page=3#product-list)
- [4](/categories/mobile-advertising?1c7488ab=e17b78b409&37242452=ae401288&598c5e093bae=10e09525&order=g2_score&page=4#product-list)
- [5](/categories/mobile-advertising?1c7488ab=e17b78b409&37242452=ae401288&598c5e093bae=10e09525&order=g2_score&page=5#product-list)
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[Browse Mobile Advertising Themes](/categories/mobile-advertising/themes)

 ![Yukta Rustagi](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Yukta Rustagi")
YR

Researched and written by [Yukta Rustagi](https://research.g2.com/insights/author/yukta-rustagi)

Updated October 3, 2024

Mobile advertising software helps companies advertise on mobile devices such as smartphones and tablets. These products enable advertisers to buy, manage, and place mobile ads; this includes mobile banner and video ads, interstitial ads that take up a device’s full screen, or ads that appear in mobile applications. Mobile advertising is typically managed by a company’s marketing team or a third-party ad agency to drive both brand awareness and direct response initiatives.

The purpose of mobile advertising software is to help advertisers reach consumers on their mobile devices rather than their computers. Functionality is typically offered in conjunction with other ad channels, usually as part of a cross-channel advertising platform, which may also include capabilities across [search advertising software](https://www.g2.com/categories/search-advertising), [display advertising software](https://www.g2.com/categories/display-advertising), [social media advertising software](https://www.g2.com/categories/social-media-advertising), and [video advertising software](https://www.g2.com/categories/video-advertising). Mobile advertising products may also function as a [demand side platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp) to serve ads in real time through a process called real-time bidding (RTB). Mobile advertising platforms are paralleled by app monetization software on the publisher's side, which they use to create and sell ad inventory within mobile apps, while several publisher ad servers offer publishers the ability to create and sell inventory on mobile websites.

To qualify for inclusion in the Mobile Advertising category, a product must:

- Offer tools for uploading or creating mobile ads such as mobile banners, mobile video, interstitial, or in-app ads
- Enable users to buy and serve mobile ads to websites via ad networks, ad exchanges, or directly with app developers and mobile website publishers
- Provide workflows for effectively managing and trafficking ads within the platform
- Track key success metrics such as reach, conversions, and RoAS

Top Tools at a Glance

| Product | Best for | User Review |
| --- | --- | --- |
| [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_2eebc778e43c77da0077a783de736760/tiktok-ads.png "Product Avatar Image")](https://www.g2.com/products/tiktok-ads/reviews)[TikTok Ads](https://www.g2.com/products/tiktok-ads/reviews)[4.2/5(144)](https://www.g2.com/products/tiktok-ads/reviews) | Viral-style video ads reaching younger demographics | "Advertising with a creative and organic style that drives the discovery of potential customers" |
| [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_cc854f5e62d8db1593925db41d45add6/the-trade-desk.png "Product Avatar Image")](https://www.g2.com/products/the-trade-desk/reviews)[The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews)[4.4/5(184)](https://www.g2.com/products/the-trade-desk/reviews) | Cross-channel programmatic buying with granular targeting | "More Control and Real-Time Campaign Adjustments with The Trade Desk" |
| [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_7f9ceb11397f4b59169d938b58d7de78/prisma-mediaocean.jpg "Product Avatar Image")](https://www.g2.com/products/prisma-mediaocean/reviews)[Prisma](https://www.g2.com/products/prisma-mediaocean/reviews)[4/5(437)](https://www.g2.com/products/prisma-mediaocean/reviews) | Campaign billing reconciliation across agency workflows | "Essential for Campaign Billing, But Support Needs Improvement" |
| [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_c234b0ee74b541afa9ab8821ce182db8/facebook-for-business.png "Product Avatar Image")](https://www.g2.com/products/facebook-for-business/reviews)[Facebook](https://www.g2.com/products/facebook-for-business/reviews)[4.2/5(1,457)](https://www.g2.com/products/facebook-for-business/reviews) | Multi-platform Meta ad targeting with centralized campaign management | "Easy-to-Use Hub for Managing Multiple FB Pages" |
| [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_c4b7c5800b909ccc6545374f8e9b5f80/google-admob.png "Product Avatar Image")](https://www.g2.com/products/google-admob/reviews)[Google AdMob](https://www.g2.com/products/google-admob/reviews)[4.3/5(70)](https://www.g2.com/products/google-admob/reviews) | In-app monetization without direct advertiser relationships | "Easy Ad Integration and Strong Fill Rates with Google AdMob" |
| [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_3d8a73f469261c6614cb56ce5698db3f/adroll.png "Product Avatar Image")](https://www.g2.com/products/adroll/reviews)[AdRoll](https://www.g2.com/products/adroll/reviews)[4.1/5(787)](https://www.g2.com/products/adroll/reviews) | Cross-channel retargeting with small audience minimums | "Effortless Campaign Launch with Powerful Retargeting" |
| [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_c6fc8d524ba8a6dab6e055d0cabbc0c6/simpli-fi.png "Product Avatar Image")](https://www.g2.com/products/simpli-fi/reviews)[Simpli.fi](https://www.g2.com/products/simpli-fi/reviews)[4.5/5(154)](https://www.g2.com/products/simpli-fi/reviews) | Hyperlocal geofencing with addressable household targeting | "User-Friendly with Prompt Support" |
| [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_fec63132d15887b69848ea4cdcf24c5e/quantcast-platform.png "Product Avatar Image")](https://www.g2.com/products/quantcast-platform/reviews)[Quantcast Platform](https://www.g2.com/products/quantcast-platform/reviews)[4.2/5(192)](https://www.g2.com/products/quantcast-platform/reviews) | Cookieless audience targeting with AI-driven lookalike modeling | "Actionable Affinity Insights That Speed Up Audience Buy-In and Social Performance" |

* * *

Show More

### Mobile Advertising Topics

- [What is Mobile Advertising Software?](#what-is-mobile-advertising-software)
- [Why Use Mobile Advertising Software?](#why-use-mobile-advertising-software)
- [Who Uses Mobile Advertising Software?](#who-uses-mobile-advertising-software)
- [Kinds of Mobile Advertising Software](#kinds-of-mobile-advertising-software)
- [Mobile Advertising Software Features](#mobile-advertising-software-features)
- [Trends Related to Mobile Advertising Software](#trends-related-to-mobile-advertising-software)
- [Potential Issues with Mobile Advertising Software](#potential-issues-with-mobile-advertising-software)
- [Software and Services Related to Mobile Advertising Software](#software-and-services-related-to-mobile-advertising-software)

[
### Mobile Advertising Topics
 Expand/Collapse ](#)
- [What is Mobile Advertising Software?](#what-is-mobile-advertising-software)
- [Why Use Mobile Advertising Software?](#why-use-mobile-advertising-software)
- [Who Uses Mobile Advertising Software?](#who-uses-mobile-advertising-software)
- [Kinds of Mobile Advertising Software](#kinds-of-mobile-advertising-software)
- [Mobile Advertising Software Features](#mobile-advertising-software-features)
- [Trends Related to Mobile Advertising Software](#trends-related-to-mobile-advertising-software)
- [Potential Issues with Mobile Advertising Software](#potential-issues-with-mobile-advertising-software)
- [Software and Services Related to Mobile Advertising Software](#software-and-services-related-to-mobile-advertising-software)

## Learn More About Mobile Advertising Software

### What is Mobile Advertising Software?
 

There is still rapid growth around mobile device usage, and it is showing no signs of slowing down.This can be attributed to the fact that consumers are rapidly embracing new technology that will make their lives easier. The rise of mobile device usage also brings about a rise in mobile advertising.

 

Mobile advertising software enables advertisers to publish graphics, text, or animated ads on mobile websites and applications; the software is often one part of a larger cross-channel advertising platform, which may also include capabilities across search, display, social media, and video. Make sure you have a unique mobile strategy in place before deciding which tool you want to use, and make sure that the tool you choose can accommodate the strategy you have outlined.

 

Key Benefits of Mobile Advertising Software

 
- Reach audiences on the devices they use most: their phones and tablets
- Convey time-sensitive messages that are more relevant to the consumer's individual preferences, buying behavior, and location
- Boost your advertising engagement rates, as users tend to spend more time with interactive ads
- Save money by running campaigns at a fraction of the cost of traditional advertising channels
- Enjoy a higher click-through rate compared to desktop advertisements

 

### Why Use Mobile Advertising Software?
 

The proliferation of smartphones and other mobile devices is not a new trend, however, it is pushing advertisers toward an inescapable reality of using mobile advertising to reach consumers. As the desktop audience gradually decreases over time, it is important for in-house marketers and third-party vendors to reach consumers where they are: their mobile devices. That being said, while mobile ads increase in prevalence, mobile device users get more inundated with the number of ads they receive. Therefore, it is crucial to provide intriguing, relevant, and nonintrusive ads to consumers that tie in with your overall mobile marketing strategy.

 

With mobile advertising software, businesses have the ability to publish personalized ads targeted to the consumer's habits, preferences, and location. Due to the interactive nature of mobile devices, mobile advertising software removes barriers to responding and purchasing and gives consumers the ability to interact with your brand wherever they go. Mobile advertising software will also allow users to track engagement with their ads in real time. Finally, not only is mobile advertising more personal, it is also a cost-efficient way to reach a target audience as opposed to using [traditional advertising](https://www.g2.com/categories/traditional-advertising).

 

### Who Uses Mobile Advertising Software?
 

Mobile advertising software is typically managed by a company’s marketing team or a third-party advertising agency. With the ultimate goal of increasing sales, marketers are responsible for driving both brand awareness and direct response initiatives, both of which can be accomplished with the use of mobile advertising software. Specific marketing professionals that are most often involved in using mobile advertising software are listed below. That being said, depending on size, a company may not have defined roles for a marketer to focus on a specialized area.

 

**Social Media Marketers —** A social media marketer is dedicated to managing various social media accounts for a company with the goal to increase brand awareness and cultivate an online community. Part of creating that community includes paying attention to trends and audience preferences to ensure content is optimized over time. Social media marketers compose and plan organic social media posts, create ads on first-party and/or third-party platforms, respond to comments in a timely manner, and develop hashtags. Ad campaigns can be deployed and managed with mobile advertising software or other [social media advertising software](https://www.g2.com/categories/social-media-advertising).

 

**Digital Marketers —** Digital marketers manage any kind of marketing that takes place online (i.e., involving the internet or an electronic device). If a company doesn’t have a dedicated social media marketing team, digital marketers would normally take on that responsibility. Digital marketers can use mobile advertising software to increase brand awareness, website traffic, and customers. Digital marketers also typically handle email marketing, SEO, and display and search advertising.

 

### Kinds of Mobile Advertising Software

Not all mobile advertising platforms offer the same avenues for mobile ads. Between online banner ads, mobile video ads, in-app ads, native ads, push notifications, and SMS ads, there are a variety of options for reaching audiences on their mobile devices. Outline what kinds of ads will resonate best with your audience and make sure the platforms you consider are capable of these.

**Online Banner Ads —** Online banner ads, which can also be called web banners or [display advertising](https://www.g2.com/categories/display-advertising), enables companies to advertise on a wide range of websites. Banner ads are image-based advertisements that can be one of two formats: static or animated. Static banner ads are fixed, clickable images you can use to direct your target audience to another webpage. Animated banner ads, on the other hand, are ads in which some part of the ad moves, whether that be the text or the image itself. You have more versatility with animated ads, as they can include interactive elements where the audience can take actions like playing a game or taking a survey. These kinds of ads typically appear on the side, top, and bottom portions of websites. Mobile online banner ads can be used for different goals, including brand awareness, lead generation, and retargeting.

**Video Ads —** Mobile advertising software can also be used to launch video ads, which essentially encompasses any online advertisements that have a video component within them. There are also specific [video advertising software](https://www.g2.com/categories/video-advertising) options that can help with buying, managing, and placing video ads online. As a medium, video makes it easier to tell stories and catch consumers’ attention while they are being exposed to increasing amounts of online content.

**In-App Ads —** In-application advertising involves executing and managing your ads directly in a mobile application. Mobile application ads are distributed through a mobile app advertising network, which connects advertisers and developers. App developers use in-app advertising as one mechanism for [monetizing their apps](https://www.g2.com/categories/app-monetization). Apps on a mobile device are very personal per user, which gives advertisers a great opportunity to create effective, personalized ads. Advertisers can also put extremely precise targeting parameters around their in-app ads, since mobile applications can collect first-party data on an opt-in basis (e.g., gender, age, and other demographic information).

**Native Ads —** With the ever-increasing amount of online ads, consumers often face ad fatigue, or the feeling of boredom when seeing ads. What’s the consequence of ad fatigue? Consumers will simply stop paying attention to ads altogether. This is where native ads showcase numerous benefits. Native advertising promotes information in a way to look and feel like the platform in which it appears. Native ads don’t really look like ads; instead, they look like a natural fit of the original content and website’s style. This increases the likelihood that consumers will actually engage with your advertisement. Examples of native ads include sponsored content on a website or a sponsored video ad on a social media platform. Mobile advertising software will assist you in creating, launching, and measuring the success of your native ads.

**Push Notifications —** Push notifications are short alert messages that appear in an icon on a mobile device after a user opts in for this type of communication. Advertisements deployed through push notifications serve as a reminder for consumers to visit a brand’s website or social media channel(s) and will provide a further touchpoint for interaction. These types of ads typically have high engagement rates because they appear on a user’s home screen and, as previously mentioned, are opt-in notifications.

**SMS Ads —** You can expand your reach with short message service (SMS) ads because these can reach people that do not have a smartphone. Similar to push notifications, SMS ads are also permission-based and require consumers to opt-in to this type of messaging. SMS ads create another opportunity to interact with your consumers and continue to build loyalty.

### Mobile Advertising Software Features

Throughout this software category, you will find a multitude of functionalities, most of which fall under the umbrella of these three main features: mobile functionality, campaign management, and targeting. The following list breaks down those three main features, as well as additional features mobile advertising software can possess.

**Mobile Functionality —** Not all mobile advertising software options were originally created specifically for mobile advertising campaigns. Mobile advertising is but a single channel in the online advertising ecosystem, and many platforms that support advertising on mobile devices are also capable of serving ads across various channels. That being said, there are certain mobile functionality features that you should explore when choosing the mobile advertising software that is right for you, including mobile tracking and mobile-rich media capabilities.

Tracking mobile impressions and conversions is more difficult on mobile devices, as cookies—the small pieces of data used for tracking on desktops—are not compatible on mobile devices. As such, mobile ad platforms use a variety of different workarounds to track campaign performance. Additionally, mobile tracking will allow you to monitor mobile attribution or determine where your users are coming from. Mobile-rich media capabilities are mobile ads that encourage viewers to interact and engage with your content (e.g., video ads). Due to the interactivity of this specific feature, it will allow you to glean more insights than with a traditional mobile ad.

**Campaign Management —** This feature can contain numerous functionalities, including campaign optimization, campaign dashboards, bulk editing and uploading, fraud protection, and frequency capping. Campaign management features will simplify launching, managing, and tracking your mobile ad campaign(s). A campaign dashboard will allow you to visualize and interact with your mobile ad campaign data, which can include the total number of sessions on an ad, total clicks, time spent on an ad, location data, etc. Some campaign dashboards will include dynamic filters so you can slice your data however you want. Bulk editing and uploading features aim to create a more efficient way of creating and managing your mobile ads. With a bulk uploading feature, mobile advertising software enables the creation and uploading of multiple ads at a time, which is beneficial if you are trying to simultaneously launch different types of ad campaigns. Bulk editing functionality will then allow you to make any and all changes to your ad(s) at once.

As technology continues to advance and allow marketers to advertise in new ways, it also creates new ways for people to commit mobile ad fraud. Mobile ad fraud occurs when an individual or group of people defraud advertisers and steal from their ad budgets, which can include fake or rejected installs or fake impressions. Mobile ad fraud protection is important to bring transparency to your mobile ad campaigns and allow you to tie them back to your budget. If you aren’t aware of fraud taking place, you won’t be able to truly track your RoAS (return on ad spend). An additional feature that will allow you to spend your ad budget wisely is frequency capping. Frequency capping helps consumers avoid ad burnout by limiting the maximum number of impressions they can see within a specific amount of time.

**Targeting —** This overarching feature can be broken out into ad targeting, retargeting, geotargeting, and contextual targeting. Mobile ad targeting will allow you to personalize content to your consumers based off of identifying criteria, which can include location, demographics (gender, age, marital status, etc.), and buying behavior. Mobile advertising software that has a retargeting feature will enable you to reconnect with consumers that have already interacted with your content by displaying ads to specific consumers that you have already identified. Retargeting enhances conversion rates by using cookie-based technology to follow your audience around the web. Due to GDPR, the General Data Protection Regulation, consumers will usually receive popup notifications on websites they visit to agree to the site’s privacy policy to be able to use their data. A geotargeting feature will allow you to refine your ad campaign to only serve specific audiences based off of their location. Finally, contextual targeting involves placing your ads on websites that are directly relevant to the ad campaign you are running. A contextual targeting feature will display your ad with content that is directly related to what your consumer is already viewing. The feature will enable the content in your ad to appear alongside relevant blogs, websites, images, etc.

#### Additional Features of Mobile Advertising Software

**Cross-Channel Capabilities —** A cross-channel advertising feature will enable you to place your ads across multiple devices and through a variety of channels. Not every tool performs equally across all channels, so be aware of how these channels differ from each other. This may urge you to use a variety of different tools in your advertising technology stack to increase and optimize the performance of each channel. (For more information about cross-channel advertising products, please visit our [cross-channel advertising software](https://www.g2.com/categories/cross-channel-advertising) category.)

**Integrations —** Depending on your company and existing software, the mobile advertising platform you choose will need to integrate with a variety of other software. Beyond other advertising platforms with which you may need to integrate, your mobile platform may also be used with marketing automation, CRM, email marketing tools, or data management platforms. Make sure your existing software has the ability to integrate with the mobile advertising tool you plan on using.

**Custom Reports —** Being able to track the success of your mobile ad campaign is essential. With a custom reporting feature, users can slice and dice their campaign data in a way that makes the most sense for them. Additionally, mobile advertising software includes the ability to generate reports across different advertising channels and offers access to real-time data. This feature will enable users to obtain rich insights into overall ad campaign effectiveness.

### Trends Related to Mobile Advertising Software

**Augmented Reality —** The trend of augmented reality can submerge your consumers into an interactive environment where the real world is augmented by computer-generated information. While augmented reality, or AR, isn’t a new trend to watch, it is one related to ad spending and mobile advertising software. AR will be able to break through ad fatigue by allowing advertisers to serve up ads in a more entertaining, convenient manner and enable consumers to create more personalized connections with a brand.

**Artificial Intelligence —** Simply put, artificial intelligence, or AI, makes it possible for machines to learn from experience and react like humans. AI is advancing the way mobile advertising software can launch, manage, and track ads in a variety of ways. First, AI enables advertisers to leverage predictive data, as opposed to reactive data, to personalize their ad campaigns. It does this by serving up real-time online behavior, as well as consumer preferences toward creative features like fonts, text colors, imagery, etc. Furthermore, as AI continues to advance, it will be able to combat mobile ad fraud by alerting advertisers in real time when fraud is taking place, as well as spot irregularities in large amounts of data to trigger when fraud may occur in the future.

### Potential Issues with Mobile Advertising Software

**Tracking —** Tracking the success of mobile advertising campaigns offers numerous advantages. However, potential issues in tracking mobile ad campaign effectiveness do exist. Since mobile devices are smaller than desktops, accidental clicks take place quite often on ads. Advertisers can get frustrated with this because they still pay for that ad click, but the data does not represent actual engagement with a company's brand. Additionally, cross-device tracking is nearly impossible unless the user is logged in on multiple devices.

### Software and Services Related to Mobile Advertising Software

[**Display Advertising Software**](https://www.g2.com/categories/display-advertising) **—** Display advertising software helps companies advertise on a wide range of websites. These products allow advertisers to buy, manage, and place display advertisements on websites, including banner, overlay, and rich media ads. This type of software can be used across channel functionality, which can include mobile, search, social media, and video. If you want to focus specifically on mobile ad campaigns, it would be beneficial to research mobile advertising software first, as those options may include additional features that display advertising software would not include.

[**Social Media Marketing Companies**](https://www.g2.com/categories/social-media-marketing-smm-companies) **—** Social media marketing (SMM) companies can support mobile ad campaign deployment and tracking and can also provide a wide variety of solutions, including account management, content creation, and consumer engagement. Aside from keeping current customers engaged, businesses use SMM services to boost their internet presence and engage broader online communities. Mobile advertising software is not specific to just social media platforms, however, it is one mechanism in which mobile ads can be served to consumers.

[**Inbound Marketing Services**](https://www.g2.com/categories/inbound-marketing) **—** Mobile advertisements aim to increase brand awareness and traffic to a brand’s website, which is a form of inbound marketing. If you don’t have an internal marketing team, an inbound marketing services company can help you launch coordinated campaigns, like blog posts, webinars, and organic social media posts, as well as mobile ads.