G2

Verified User in Gambling & Casinos

Small-Business (50 or fewer emp.)

9/18/2026

"Phenomenal, Intuitive All-in-One Tool for Apple Search Ads"

5/5

What do you like best about SplitMetrics Acquire?

The user interface of SplitMetrics Acquire is phenomenal: very intuitive and easy to use. Having everything available on a single screen, without having to go back and forth or constantly jump between different sections to monitor keywords, ad groups, and campaigns, is extremely useful. I consider it an essential tool for Apple Search Ads, especially because of its effectiveness and ease of use. Review collected by and hosted on G2.com.

What do you dislike about SplitMetrics Acquire?

Nothing negative to mention at the moment. Review collected by and hosted on G2.com.

What problems is SplitMetrics Acquire solving and how is that benefiting you?

Use SplitMetrics Acquire to manage Apple Search Ads campaigns. It allows us to monitor performance by campaign, keyword, ad group, and specific events, which isn't possible with Apple Search Ads alone. This helps us optimize campaigns and keywords more efficiently and automate parts of the optimization process. It also provides visibility into competitors' activities, including their Custom Product Pages and the search terms they bid on. One of the new features we are currently trying out is Custom Product Pages and A/B testing, which isn't available directly in Apple Search Ads. The reporting feature is very useful, especially for optimizing campaigns not only for downloads but also for specific events and business outcomes. The user interface is phenomenal, offering an overview of campaigns, ad groups, and keywords on a single screen, which makes campaign management much more efficient. We use SplitMetrics Acquire with AppsFlyer integration. Review collected by and hosted on G2.com.