The CPMs you can achieve are very low compared to Facebook Ads. I think it’s a great tool to diversify your marketing channels once you have already mastered Facebook Ads. Review collected by and hosted on G2.com.

The results from conversion campaigns aren’t the best. Still, it can work well as a second or third advertising channel. TikTok also tends to modify ads automatically, sometimes adding older ads back into campaigns or even generating new ones with AI. Because of that, you really need to be careful with settings and oversight so you don’t end up hurting your brand image. Review collected by and hosted on G2.com.