![Michelle M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Michelle M.") MM Michelle M. General Development Director Small-Business (50 or fewer emp.) 7/17/2026 "Actionable Affinity Insights That Speed Up Audience Buy-In and Social Performance" 5/5 What do you like best about Quantcast Platform? I get a lot of actionable information from Quantcast Analytics "Affinity" models. Once clients understand how important it is to discover where ELSE on the internet their users go, what their interests really are (as opposed to what someone might think they are), and how those interests dovetail into purchase funnel development, it makes their buy-in on the audience assessment process so much easier, and provides faster performance improvements, especially on social media. It's easy to pop the p-code into place on any modern web site and the WordPress plugin still works, despite not really having been paid any attention to in a long time. I haven't used the automated features yet. Review collected by and hosted on G2.com. What do you dislike about Quantcast Platform? In my type of work, not having had the Wordpress plugin updated in 8 years is a project-killer for me. I have to argue and finagle. I'd much rather have the native QC plugin than turn the code insertion over to the web dev on a project or the analytics dude who kinda-sorta knows how to set up Google Tag manager. Then there was that time where Google was going to phase out the Tag Manager, but oh hey, it's back again. This is the only thing I am displeased with. Review collected by and hosted on G2.com. What problems is Quantcast Platform solving and how is that benefiting you? I can't speak to the ad platform because none of my clients are large enough to utilize it, but the audience analysis tools provide the solid data I need to demonstrate that understanding of the shopper. The fact that the Analytics are free is a big bonus! Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller See what 188 reviewers think of Quantcast Platform 4.2 out of 5 ยท Verified reviews from real users [ Read all reviews ](https://www.g2.com/products/quantcast-platform/reviews)