I like that many of the trafficking processes are manual, because it gives you control over most of the setup and helps you avoid mistakes. For example, compared with other platforms, Innovid doesn’t allow you to add decision sets/creatives to placements that aren’t the same size or aren’t the same type. Review collected by and hosted on G2.com.

I dislike that some processes are too manual, so you can’t make bulk modifications. For example, if you need to adjust the start and end dates of a creative within a decision set, you have to set them one by one. The same issue comes up when adding landing pages to creatives, since those also need to be added individually. Review collected by and hosted on G2.com.