Iterable
Iterable is the AI customer engagement platform built for enterprise scale, loved by teams, and trusted by global brands like Priceline, Fabletics, Blockchain, and Box. It transforms data into action, powering intelligent, personalized experiences across every channel to drive measurable growth. Iterable gives teams the speed to move, the governance to stay in control, and the flexibility to continuously optimize performance at scale. With Iterable, customer engagement isn’t just a tactic—it’s a growth engine. Learn more at www.iterable.com.
Average Rating: 4.4/5.0
Total Reviews: 826
How Do G2 Users Rate Iterable?
- Has the product been a good partner in doing business?: 9.0/10 (Category avg: 8.9/10)
- Customization : 8.1/10 (Category avg: 8.4/10)
- Performance and Reliability: 8.2/10 (Category avg: 8.7/10)
- Workflow Capability: 8.5/10 (Category avg: 8.5/10)
Who Is the Company Behind Iterable?
- Seller: Iterable
- Company Website:
- Year Founded: 2013
- HQ Location: San Francisco, CA
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Twitter: @Iterable
2,603 Twitter followers -
LinkedIn® Page: www.linkedin.com
873 employees on LinkedIn®
Who Uses This Product?
- Who Uses This: Email Marketing Manager, Lifecycle Marketing Manager
- Top Industries: Marketing and Advertising, Health, Wellness and Fitness
- Company Size: 54% Medium, 26% Small
What Do G2 Reviewers Say About Iterable?
AI-generated summary from verified user reviews
Pros
- Users praise the ease of use of Iterable, highlighting a seamless onboarding experience and helpful team support.
- Users appreciate the intuitive setup and user-friendly design, making campaign management effortless and enjoyable.
- Users appreciate the exceptional customer support from Iterable, highlighting their helpfulness and responsiveness throughout the onboarding process.
- Users find Iterable’s exceptional support invaluable, ensuring a seamless onboarding experience and maximizing efficiency across campaigns.
- Users appreciate the effective automation in Iterable, enhancing campaign creation and customer engagement with ease.
Cons
- Users express frustration over missing features in Iterable, including limited filtering options and export issues with HTML templates.
- Users find the learning curve steep for Iterable, particularly for advanced segmentation and journey analysis.
- Users find Iterable has limited features that hinder efficiency, requiring workarounds for scheduling and event generation.
- Users find Iterable's interface not intuitive, leading to a steep learning curve and frustrating user experience.
- Users find the limited customization in Iterable frustrating, particularly with dynamic fields and Handlebars.js restrictions.
What Are Recent G2 Reviews of Iterable?
"Iterable scales with your growth and unifies B2B and B2C journeys"
Rating: 5.0/5.0 stars
— Daniel A.
Rating: 4.0/5.0 stars
— Verified User in Marketing and Advertising
What Are G2 Users Discussing About Iterable?
- Is iterable a CRM?
- What is iterable in Java? - 1 comment
- How much does iterable cost? - 1 comment
- What is Iterable? - 2 comments

