Best Marketing Analytics Tools - Page 5
Marketing analytics software encompasses tools and processes which enable an organization to manage, evaluate, and control its marketing efforts by measuring marketing performance. In short, these solutions simplify and optimize a business’ marketing strategies and activities. With the use of marketing analytics software, businesses are able to improve their return on investment (ROI) by identifying effective marketing methods and adjusting campaigns to maximize conversions and sales.
Marketing analytics considers marketing efforts across all channels and audiences, including email marketing, social media, digital advertising, and web analytics. Marketing analytics software is usually offered as a standalone solution; these products source campaign data through integrations with a company’s marketing technology stack, including marketing automation software, CRM software, digital advertising software, and digital analytics software. However, many all-in-one marketing platforms, such as marketing automation products, include built-in reporting features.
Marketing analytics solutions source data from marketing tools and their core functionality is to analyze marketing campaign-oriented information. Some companies opt to use analytics platforms or embedded business intelligence software instead, which can also provide insights into company data from a variety of other sources in addition to marketing data.
To qualify for inclusion in the Marketing Analytics category, a product must:
Featured Marketing Analytics Software At A Glance
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- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Tercept automatically aggregates and organizes all your monetization data (adservers, adexchanges, adnetworks, SSPs), analytics data (GA, Flurry, Appsflyer, Firebase, HasOffers, Tune, AdJust) and mark
- 46% Enterprise
- 31% Mid-Market
15 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Funnel is the leading marketing intelligence platform, designed to help marketers with reporting, measurement and data management. It integrates with over 500 data sources, ranging from social media,
- Marketing and Advertising
- Information Technology and Services
- 50% Small-Business
- 45% Mid-Market
21 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Trackocity is an AI-powered marketing analytics and attribution platform designed for eCommerce brands, digital agencies, and performance marketers who are done guessing and ready to make data-backed
- 77% Small-Business
- 15% Mid-Market
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
RevSure: Full Funnel AI for B2B Go-to-Market Teams RevSure is the only enterprise-grade platform purpose-built for complex B2B GTM motions. Designed for revenue-focused marketing, sales and RevOps
- Computer Software
- Information Technology and Services
- 70% Mid-Market
- 18% Enterprise
84 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Increase customer demand for your products and services, create seamless customer experiences, and improve marketing results with Dynamics 365 Marketing.
- Information Technology and Services
- Marketing and Advertising
- 45% Mid-Market
- 34% Small-Business
13,133,301 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Apple Search Ads Partner | Growth partner of apps and games with intelligence, automation and expertise Founded in 2013 in San Francisco, MobileAction is a pioneer in app analytics and the growth
- Marketing and Advertising
- Computer Games
- 47% Small-Business
- 41% Mid-Market
6,722 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Revenue teams worldwide are using Albacross's Intent Data to generate more opportunities and increase revenue faster. From early-stage awareness to late-stage decision, you have all the insights you
- Marketing Manager
- Computer Software
- Information Technology and Services
- 49% Mid-Market
- 44% Small-Business
217 Twitter followers
- Overview
- User Satisfaction
- Seller Details
CAKE has led the performance marketing industry with innovative solutions for advertisers, networks, and publishers to manage, measure, and optimize their digital marketing campaigns, in real-time. Th
- Marketing and Advertising
- Financial Services
- 71% Small-Business
- 24% Mid-Market
3,423 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Calltouch is an omnichannel marketing platform. We help to engage, convert and analyze your clients. Calltouch provides a call tracking service that gives all the information on the ads efficiency. Du
- 43% Small-Business
- 38% Mid-Market
8 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
SegmentStream is an AI-powered platform that enhances marketing budget decisions, offering a reliable alternative to traditional attribution tools. Features of SegmentStream: 1. Unified Marketing Re
- 58% Mid-Market
- 27% Enterprise
511 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Minitab Connect® is a data integration solution designed to help users access, blend, and enrich data from various critical sources, enabling meaningful business intelligence and informed decision-mak
- Information Technology and Services
- 61% Enterprise
- 29% Mid-Market
5,036 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Adobe Customer Journey Analytics connects customer identities and interactions across channels, devices, and time for fast, holistic analyses that deliver accessible and precise customer insights. Wit
- Marketing and Advertising
- Financial Services
- 37% Enterprise
- 33% Mid-Market
958,702 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Fairing is a marketing measurement platform designed to help brands capture accurate attribution data through in-the-moment customer surveys. Its core solution, the "How Did You Hear About Us?" (HDYHA
- Apparel & Fashion
- 50% Mid-Market
- 50% Small-Business
- Overview
- User Satisfaction
- Seller Details
Every-touch revenue attribution and advanced AI-driven revenue planning to enable every marketer—from CMO to channel manager—to discover customer journeys, impact digital transformations, and power co
- Marketing Operations Manager
- Digital Marketing Manager
- Computer Software
- Marketing and Advertising
- 72% Mid-Market
- 18% Small-Business
958,702 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Growth Nirvana is a no code marketing analytics platform that gets you analytics in minutes, not months. Stop waiting on other departments to get you the data you need to make critical business decisi
- Marketing and Advertising
- 62% Small-Business
- 31% Mid-Market
