
Helping publishers & marketers navigate the challenges of the advertising ecosystem & maximise their Returns.

Tercept uses fully automated & real-time machine learning algorithms that optimize price floors for your existing demand stack (Adexchanges & SSPs like Adx, Appnexus, Rubicon, etc).Tercept does the optimization at a granular level, by crunching GBs of data & analyzing buying patterns.Tercept uses the approach of applying A/B testing of multiple price floors simultaneously & setting the perfect floor at any point in time.



Tercept is a technology company that offers advanced data analytics solutions for digital advertising, focusing on simplifying the complexities of data management for publishers and advertisers. The company provides a unified platform that aggregates data from various advertising sources, enabling users to perform comprehensive data analysis and gain actionable insights. Tercept's solutions aim to enhance decision-making processes by offering features like automated reporting, dashboards, and real-time analytics. These tools help businesses optimize their advertising strategies and improve revenue management.