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Rakuten Advertising

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95 reviews
  • 2 profiles
  • 7 categories
Average star rating
4.4
Serving customers since
1996
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Rakuten Advertising Reviews

Review Filters
Profile Name
Star Rating
62
25
6
0
2
Verified User in Education Management
UE
Verified User in Education Management
04/28/2026
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review

Rakuten Advertising: Dependable Tracking, Reliable Payments, and Strong Brand Selection

What I like most about Rakuten Advertising is that it simply works without much hassle. The tracking feels accurate, and I don’t find myself constantly checking whether conversions are missing. They also offer a solid mix of well-known brands, which makes it easier to find programs that actually convert. The platform is straightforward to navigate, and payments have been reliable so far. Overall, it’s one of those platforms that feels dependable once you start using it on a regular basis.
Rob  L.
RL
Rob L.
Head of Partnerships & Insights @ Genie Shopping
04/24/2026
Validated Reviewer
Review source: G2 invite
Incentivized Review

Huge Advertiser Access and a strong customisability of commissioning features to be strategic with partners

I really like Rakuten Advertising for its scale and access to household brands. The platform's advertiser directory is massive, featuring a huge scale of household names. I also appreciate the customizability of tracking and commissioning, which allows for advanced and strategic relationships to be implemented with ease. Additionally, the initial setup was simple, supported by good technical support and documentation.
NM
Niroj M.
03/13/2026
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review

Easy Niche Advertiser Discovery, but Some Partners Leave Abruptly

Easy to find advertisers that fit your niche and also Advertisers can invite you to their affiliate program with ease

About

Contact

HQ Location:
San Mateo, CA

Social

@rakutenadvert

What is Rakuten Advertising?

Rakuten Advertising leads the industry in delivering performance-driven marketing solutions that help the world’s top brands connect with unique, highly engaged audiences – from awareness to activation.At Rakuten, we outthink the competition and outperform your expectations. Our experienced full-service team works to create the best ad experiences for brand, audience, and affiliate alike – one where people get the right message at the right time to drive attention, action, loyalty, and value.Working across affiliate, display, search, programmatic, and media, we leverage a global partner network and our owned-and-operated properties to reach people like no one else. Your goals are our goals, and we’ll work like no one else to help you exceed them.Backed by industry-leading technology, global media properties, and the largest partner network, Rakuten Advertising taps into decades of data and experience to develop the strategies and ad experiences that will drive engagement, sales, loyalty, and beyond. A leader in the industry since its beginnings, Rakuten Advertising is a division of Rakuten Inc. (4755: TOKYO), one of the world’s leading internet service companies. The company is headquartered in New York City, with offices throughout EMEA, APAC, LATAM, and North America.

Details

Year Founded
1996