Introducing G2.ai, the future of software buying.Try now
Product Avatar Image

Rakuten Advertising

Show rating breakdown
77 reviews
  • 2 profiles
  • 7 categories
Average star rating
4.5
Serving customers since
1996
Profile Filters

All Products & Services

Profile Name

Star Rating

57
15
4
0
1

Rakuten Advertising Reviews

Review Filters
Profile Name
Star Rating
57
15
4
0
1
Josh F.
JF
Josh F.
12/09/2025
Validated Reviewer
Verified Current User
Review source: Organic

Great Platform for Growing Our Affiliate Program

We love how easy Rakuten Advertising makes it to reach new customers and track performance. The platform is intuitive, and the support team is always responsive and helpful.
Verified User in Marketing and Advertising
UM
Verified User in Marketing and Advertising
09/08/2025
Validated Reviewer
Review source: Seller invite
Incentivized Review

Rakuten Advertising has great tech and even better people

Rakuten Advertising excels in several key areas, including its strong technological foundation, which enables strategic campaign management with thing like audience engine. The company is also highly regarded for its knowledgeable and responsive staff, who are skilled at building strong client relationships and facilitating partnerships with publishers. Its innovative approach in developing products based on client feedback further contribute to its reputation as a valuable partner.
DG
Diana G.
09/05/2025
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review

Responsive and Proactive

Our Account Managers have been super helpful. They will provide Monthly Updates and suggestions of Affiliates to work with. They are consistently updating us with the new updates that Rakuten is rolling out. I love the reporting available in Rakuten - super easy and intuitive to use. I love the Partnership Discovery. Setting up offers for specific affiliates is easy. The Insights and Analytics reporting is super helpful.

About

Contact

HQ Location:
San Mateo, CA

Social

@rakutenadvert

What is Rakuten Advertising?

Rakuten Advertising leads the industry in delivering performance-driven marketing solutions that help the world’s top brands connect with unique, highly engaged audiences – from awareness to activation.At Rakuten, we outthink the competition and outperform your expectations. Our experienced full-service team works to create the best ad experiences for brand, audience, and affiliate alike – one where people get the right message at the right time to drive attention, action, loyalty, and value.Working across affiliate, display, search, programmatic, and media, we leverage a global partner network and our owned-and-operated properties to reach people like no one else. Your goals are our goals, and we’ll work like no one else to help you exceed them.Backed by industry-leading technology, global media properties, and the largest partner network, Rakuten Advertising taps into decades of data and experience to develop the strategies and ad experiences that will drive engagement, sales, loyalty, and beyond. A leader in the industry since its beginnings, Rakuten Advertising is a division of Rakuten Inc. (4755: TOKYO), one of the world’s leading internet service companies. The company is headquartered in New York City, with offices throughout EMEA, APAC, LATAM, and North America.

Details

Year Founded
1996