# Best Enterprise Landing Page Builders

  *By [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh)*

   Products classified in the overall Landing Page Builders category are similar in many regards and help companies of all sizes solve their business problems. However, enterprise business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Enterprise Business Landing Page Builders to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Enterprise Business Landing Page Builders category.

In addition to qualifying for inclusion in the Landing Page Builders category, to qualify for inclusion in the Enterprise Business Landing Page Builders category, a product must have at least 10 reviews left by a reviewer from an enterprise business.




  
## How Many Landing Page Builders Products Does G2 Track?
**Total Products under this Category:** 282

### Category Stats (May 2026)
- **Average Rating**: 4.47/5
- **New Reviews This Quarter**: 192
- **Buyer Segments**: Small-Business 65% │ Mid-Market 29% │ Enterprise 6%
- **Top Trending Product**: Keap (+0.047)
*Last updated: May 31, 2026*

  
## How Does G2 Rank Landing Page Builders Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 70,200+ Authentic Reviews
- 282+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

  
  
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---

  ## What Are the Top-Rated Landing Page Builders Products in 2026?
### 1. [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews)
  Marketing Hub consolidates marketing tools and customer data into a unified platform, eliminating scattered point solutions and simplifying software management for modern marketing teams. Core Value Proposition: HubSpot's Marketing Hub solves three critical pain points stemming from disconnected software: fragmented customer data, inefficient execution, and wasted time on tool management. Built as part of the HubSpot CRM platform, Marketing Hub keeps customer data central to all marketing activities– enabling sales alignment and clear ROI tracking across the full platform. Key Capabilities: Unified Data Architecture: Marketing Hub stores all marketing tools and customer data on one platform. This eliminates data silos and provides complete customer context for personalized marketing at scale. Time Efficiency: Marketers save time previously spent switching between applications, reconciling data across systems, and troubleshooting integration issues that plague multi-tool marketing stacks. Smart CRM Integration: Because Marketing Hub operates as part of the HubSpot CRM platform rather than as a standalone tool, customer information, interaction history, and engagement data remain accessible within the marketing workflow without manual data transfer. Sales-Marketing Alignment: With the complete HubSpot CRM platform, marketing and sales teams work in alignment. Unified reporting ties marketing activities to revenue, proving ROI. Marketing Hub vs. Alternatives: Unlike individual marketing tools requiring manual integration and data transfer, Marketing Hub provides a native connection between email marketing, landing pages, social media management, and data analytics. This eliminates integration complexity and data sync challenges that fragment marketing operations. Marketing Hub delivers powerful capabilities without requiring extensive training, dedicated administrators, or technical implementation teams that complex enterprise platforms demand. Teams can adopt and use the system quickly, focusing on execution rather than software management. Who Should Use Marketing Hub: Marketing Hub serves marketing teams experiencing productivity loss from tool fragmentation, marketers requiring complete customer context for effective personalization, and organizations needing to demonstrate clear marketing ROI. The platform scales from small marketing teams to enterprise organizations without proportional increases in system complexity. Outcome: Marketing Hub enables marketers to save valuable time, provide personalized experiences that attract and convert the right customers at scale, and keep data at the center of everything they do– all while scaling their company, not complexity.


  **Average Rating:** 4.4/5.0
  **Total Reviews:** 14,107
**How Do G2 Users Rate HubSpot Marketing Hub?**

- **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 9.0/10)
- **Email Marketing Integration:** 8.7/10 (Category avg: 8.5/10)
- **Web Analytics:** 8.2/10 (Category avg: 8.4/10)
- **E-Commerce Integration:** 7.4/10 (Category avg: 8.1/10)

**Who Is the Company Behind HubSpot Marketing Hub?**

- **Seller:** [HubSpot](https://www.g2.com/sellers/hubspot)
- **Company Website:** https://www.HubSpot.com
- **Year Founded:** 2006
- **HQ Location:** Cambridge, MA
- **Twitter:** @HubSpot (785,506 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/68529/ (11,979 employees on LinkedIn®)

**Who Uses This Product?**
  - **Who Uses This:** Marketing Manager, Marketing Coordinator
  - **Top Industries:** Computer Software, Marketing and Advertising
  - **Company Size:** 52% Small-Business, 41% Mid-Market


#### What Are HubSpot Marketing Hub's Pros and Cons?

**Pros:**

- Ease of Use (1981 reviews)
- Features (1103 reviews)
- Integrations (1020 reviews)
- Email Marketing (908 reviews)
- Automation (907 reviews)

**Cons:**

- Learning Curve (808 reviews)
- Missing Features (609 reviews)
- Limited Features (596 reviews)
- Expensive (547 reviews)
- Not Intuitive (478 reviews)

### 2. [Yext](https://www.g2.com/products/yext/reviews)
  Yext — Enterprise Agentic Marketing Platform Yext is the enterprise agentic marketing platform for multi-location brands that need to win across both AI and traditional search. AI is reshaping how customers discover brands. They're not just searching Google. They're asking ChatGPT, Gemini, Perplexity, and Grok — and the brands that show up in those responses are the ones with verified, structured data distributed to the right places. Yext is built to make that happen at enterprise scale. What Yext does Yext delivers three core capabilities from one platform. Scout, Yext's visibility intelligence engine, analyzes 10 billion signals across four AI models and more than 12 million business locations. Every scan surfaces 150 visibility metrics across 20 competitors, down to the location level, so marketing leaders know exactly where they're losing and why — across both AI and traditional search. The Yext Knowledge Graph is the verified source of truth for every location in a brand's portfolio. Data agents maintain it automatically, connecting data across sources, verifying it at scale, and resolving inconsistencies before they reach a customer. When AI models generate responses about your brand, they pull from this verified record. Content generation agents create on-brand content across every channel from verified brand data: local pages, social posts and replies, review campaigns and responses, and email and SMS campaigns. Distribution agents syndicate that content and data in real time to LLMs, voice assistants, listings, maps, social and review platforms, and email — with no aggregator in between. What Yext pushes is what AI and search engines actually see and trust. Who it's for Yext is built for CMOs, SVPs, and VPs of marketing at multi-location enterprise brands in financial services, healthcare, retail, hospitality, and food. If your brand competes at the local level and needs to show up accurately and consistently across AI and traditional search, Yext is built for you. Why Yext Most platforms deliver insight or distribution, not both. Yext closes the loop — from competitive intelligence to verified data to agentic content creation and real-time distribution — in one system with no disconnected tools and no aggregator delays. Thousands of brands trust Yext, including top US banks, leading hospital systems, and the world's largest restaurant and retail chains.


  **Average Rating:** 4.4/5.0
  **Total Reviews:** 1,087
**How Do G2 Users Rate Yext?**

- **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 9.0/10)
- **Email Marketing Integration:** 7.2/10 (Category avg: 8.5/10)
- **Web Analytics:** 7.5/10 (Category avg: 8.4/10)
- **E-Commerce Integration:** 6.9/10 (Category avg: 8.1/10)

**Who Is the Company Behind Yext?**

- **Seller:** [Yext](https://www.g2.com/sellers/yext)
- **Company Website:** https://www.yext.com
- **Year Founded:** 2006
- **HQ Location:** New York
- **Twitter:** @yext (21,817 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/515401/ (2,335 employees on LinkedIn®)

**Who Uses This Product?**
  - **Who Uses This:** Marketing Manager, Digital Marketing Manager
  - **Top Industries:** Financial Services, Hospital & Health Care
  - **Company Size:** 37% Enterprise, 30% Mid-Market


#### What Are Yext's Pros and Cons?

**Pros:**

- Ease of Use (352 reviews)
- Helpful (194 reviews)
- Centralized Management (189 reviews)
- Customer Support (182 reviews)
- Features (165 reviews)

**Cons:**

- Complex Usability (99 reviews)
- Learning Curve (83 reviews)
- Difficult Learning (77 reviews)
- Difficult Navigation (68 reviews)
- Limited Features (67 reviews)

### 3. [Wix](https://www.g2.com/products/wix/reviews)
  Wix is a website builder that lets any business or individual build their own professional website. By combining design tools and business solutions in one AI-powered platform, Wix makes it easy for anyone to create without limits and scale confidently online. Whether it’s a personal portfolio, blog, service business or eCommerce store, Wix has a solution for you. You can get started by vibe coding a website with Wix Harmony, or choosing a designer-made template for something more structured. Either way, your site can then be easily customized with a smart drag and drop editor. Every site includes multi-cloud hosting, lightning-fast web performance and enterprise grade security. Wix goes beyond basic website creation with built-in tools and AI features to support your full online journey. You can generate content using AI in the same brand voice across your entire site, as well as images, SEO tags, marketing materials and much more. You can also use Wix to search for and register a custom domain with access to 400+ TLD options, set up a professional business email and use advanced branding features. Wix also has website analytics and a mobile app, so you can monitor and manage your site from anywhere. No matter your website or business, Wix combines everything you need into one intuitive platform used by millions worldwide. What are the main features of Wix? • AI website builder that can create a site for any industry • Smart drag and drop editor to intuitively edit your site • Professionally designed website templates • Ability to search for and register a custom domain • Multi-cloud web hosting with fast performance and built-in security • Advanced marketing tools including SEO and LLM optimization • eCommerce solutions equipped with multi-channel sales • Online scheduling software for service-based businesses • Blogging and portfolio capabilities to grow and monetize your audience • Full-stack web dev tools for advanced customization


  **Average Rating:** 4.2/5.0
  **Total Reviews:** 1,815
**How Do G2 Users Rate Wix?**

- **Has the product been a good partner in doing business?:** 8.4/10 (Category avg: 9.0/10)
- **Email Marketing Integration:** 8.9/10 (Category avg: 8.5/10)
- **Web Analytics:** 8.9/10 (Category avg: 8.4/10)
- **E-Commerce Integration:** 8.8/10 (Category avg: 8.1/10)

**Who Is the Company Behind Wix?**

- **Seller:** [Wix](https://www.g2.com/sellers/wix)
- **Company Website:** https://www.wix.com/
- **Year Founded:** 2006
- **HQ Location:** Tel Aviv
- **Twitter:** @Wix (390,199 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/97250/ (7,648 employees on LinkedIn®)

**Who Uses This Product?**
  - **Who Uses This:** Owner, Marketing Manager
  - **Top Industries:** Marketing and Advertising, Computer Software
  - **Company Size:** 79% Small-Business, 15% Mid-Market


#### What Are Wix's Pros and Cons?

**Pros:**

- Ease of Use (254 reviews)
- Easy Creation (96 reviews)
- Template Variety (87 reviews)
- No Coding (82 reviews)
- Simple (79 reviews)

**Cons:**

- Limited Customization (72 reviews)
- Expensive (68 reviews)
- Pricing Issues (40 reviews)
- Limited Features (37 reviews)
- Limited Templates (37 reviews)

### 4. [Webflow](https://www.g2.com/products/webflow/reviews)
  Webflow is the agentic web marketing platform for high-performing teams. Marketers, designers, and developers collaborate in Webflow to build distinctive web experiences that grow their brand, rank in AI search, and drive real revenue, all without the complexity of a Frankenstack or the cost of constant replatforming. Built-in AI accelerates creation, optimization, and automation, while audit trails and permissions ensure teams stay in control. Over 300,000 companies and 2,000+ Certified Partners trust Webflow to power enterprise-grade web experiences worldwide.


  **Average Rating:** 4.4/5.0
  **Total Reviews:** 979
**How Do G2 Users Rate Webflow?**

- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.0/10)
- **Email Marketing Integration:** 6.8/10 (Category avg: 8.5/10)
- **Web Analytics:** 7.1/10 (Category avg: 8.4/10)
- **E-Commerce Integration:** 6.2/10 (Category avg: 8.1/10)

**Who Is the Company Behind Webflow?**

- **Seller:** [Webflow](https://www.g2.com/sellers/webflow)
- **Company Website:** https://webflow.com
- **Year Founded:** 2012
- **HQ Location:** San Francisco, California
- **Twitter:** @webflowapp (1 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/3502352/ (1,729 employees on LinkedIn®)

**Who Uses This Product?**
  - **Who Uses This:** Founder, Graphic Designer
  - **Top Industries:** Design, Marketing and Advertising
  - **Company Size:** 69% Small-Business, 22% Mid-Market


#### What Are Webflow's Pros and Cons?

**Pros:**

- Ease of Use (246 reviews)
- Design Flexibility (158 reviews)
- Features (158 reviews)
- Intuitive (149 reviews)
- Customization (143 reviews)

**Cons:**

- Learning Curve (102 reviews)
- Limited Features (94 reviews)
- Missing Features (82 reviews)
- Steep Learning Curve (75 reviews)
- Expensive (68 reviews)

### 5. [The Ansira platform](https://www.g2.com/products/the-ansira-platform/reviews)
  Enterprise brands don't just run marketing campaigns — they manage complex ecosystems of dealers, franchisees, distributors, agents, and local partners. Without coordination, these networks become fragmented, leading to inconsistent messaging, inefficient spend, and limited visibility into performance. The Ansira platform is purpose-built to solve that by unifying the technology, data, and expertise that brands and their partners need to operate as one synchronized ecosystem.


  **Average Rating:** 4.9/5.0
  **Total Reviews:** 279
**How Do G2 Users Rate The Ansira platform?**

- **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 9.0/10)
- **Email Marketing Integration:** 9.6/10 (Category avg: 8.5/10)
- **Web Analytics:** 9.6/10 (Category avg: 8.4/10)
- **E-Commerce Integration:** 9.6/10 (Category avg: 8.1/10)

**Who Is the Company Behind The Ansira platform?**

- **Seller:** [Ansira](https://www.g2.com/sellers/ansira)
- **Company Website:** https://ansira.com
- **Year Founded:** 1919
- **HQ Location:** St. Louis, US
- **LinkedIn® Page:** https://www.linkedin.com/company/15013/ (1,263 employees on LinkedIn®)

**Who Uses This Product?**
  - **Who Uses This:** Travel Advisor, Marketing Manager
  - **Top Industries:** Leisure, Travel & Tourism, Marketing and Advertising
  - **Company Size:** 60% Small-Business, 22% Mid-Market


#### What Are The Ansira platform's Pros and Cons?

**Pros:**

- Ease of Use (17 reviews)
- Features (11 reviews)
- Helpful (9 reviews)
- Easy Integration (8 reviews)
- Easy Integrations (8 reviews)

**Cons:**

- Expensive (4 reviews)
- High Pricing (4 reviews)
- Difficult Learning (3 reviews)
- Feature Limitations (3 reviews)
- Improvement Needed (3 reviews)

### 6. [Intuit Mailchimp All-in-One Marketing Platform](https://www.g2.com/products/intuit-mailchimp-all-in-one-marketing-platform/reviews)
  Mailchimp is a marketing automation platform trusted by 11 million+ users worldwide to personalize every email and SMS for every customer using AI-powered insights and content creation tools. With a 99% delivery rate and over 300 integrations, Mailchimp helps businesses connect with their customers, foster repeat business, and build lasting brand loyalty while seamlessly fitting into their existing workflows. Our platform puts data-backed recommendations at the heart of your marketing so you can find and engage customers with multichannel campaigns. In 2021, Mailchimp was acquired by Intuit Inc. (Nasdaq: INTU), the global financial technology platform that makes Intuit TurboTax, Credit Karma, QuickBooks, and Mailchimp. Since then, we’ve released 100+ new features to help our customers continue to grow. Find out why more than 11+ million businesses trust Intuit Mailchimp to help them turn insights into action and their emails into revenue. Visit Mailchimp.com to get started today.


  **Average Rating:** 4.4/5.0
  **Total Reviews:** 5,192
**How Do G2 Users Rate Intuit Mailchimp All-in-One Marketing Platform?**

- **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.0/10)
- **Email Marketing Integration:** 8.9/10 (Category avg: 8.5/10)
- **Web Analytics:** 8.6/10 (Category avg: 8.4/10)
- **E-Commerce Integration:** 8.4/10 (Category avg: 8.1/10)

**Who Is the Company Behind Intuit Mailchimp All-in-One Marketing Platform?**

- **Seller:** [Intuit Mailchimp](https://www.g2.com/sellers/intuit-mailchimp)
- **Company Website:** https://mailchimp.com
- **Year Founded:** 2001
- **HQ Location:** Atlanta, GA
- **Twitter:** @MailChimp (238,805 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/969871/ (1,590 employees on LinkedIn®)

**Who Uses This Product?**
  - **Who Uses This:** Owner, Marketing Manager
  - **Top Industries:** Marketing and Advertising, Information Technology and Services
  - **Company Size:** 72% Small-Business, 20% Mid-Market


#### What Are Intuit Mailchimp All-in-One Marketing Platform's Pros and Cons?

**Pros:**

- Ease of Use (250 reviews)
- Email Marketing (199 reviews)
- Email Management (131 reviews)
- Features (125 reviews)
- Easy Creation (119 reviews)

**Cons:**

- Expensive (81 reviews)
- Limited Features (58 reviews)
- Missing Features (55 reviews)
- Learning Curve (46 reviews)
- Limited Customization (40 reviews)

### 7. [GetResponse](https://www.g2.com/products/getresponse/reviews)
  GetResponse is a lifecycle automation platform for businesses that want to drive more consistent, repeatable revenue across the entire customer journey. We help you move customers from first touch to first purchase, repeat purchase, and reactivation - using email, SMS, push notifications, and lifecycle automation across every stage of the customer journey With built-in deliverability, behavioral triggers, and deep integrations, you can launch faster, reduce manual work, and turn your lifecycle into a predictable revenue system. No disconnected tools. No campaign chaos. Just one system designed to move customers forward.


  **Average Rating:** 4.3/5.0
  **Total Reviews:** 1,097
**How Do G2 Users Rate GetResponse?**

- **Has the product been a good partner in doing business?:** 8.6/10 (Category avg: 9.0/10)
- **Email Marketing Integration:** 8.8/10 (Category avg: 8.5/10)
- **Web Analytics:** 8.4/10 (Category avg: 8.4/10)
- **E-Commerce Integration:** 8.5/10 (Category avg: 8.1/10)

**Who Is the Company Behind GetResponse?**

- **Seller:** [GetResponse](https://www.g2.com/sellers/getresponse)
- **Company Website:** https://www.getresponse.com/
- **Year Founded:** 1998
- **HQ Location:** Poland
- **Twitter:** @getresponse (54,298 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/1063383/ (433 employees on LinkedIn®)

**Who Uses This Product?**
  - **Who Uses This:** Owner, CEO
  - **Top Industries:** Marketing and Advertising, Health, Wellness and Fitness
  - **Company Size:** 78% Small-Business, 16% Mid-Market


#### What Are GetResponse's Pros and Cons?

**Pros:**

- Ease of Use (167 reviews)
- Customer Support (132 reviews)
- Email Marketing (104 reviews)
- Helpful (99 reviews)
- Features (94 reviews)

**Cons:**

- Missing Features (52 reviews)
- Expensive (44 reviews)
- Limited Features (42 reviews)
- Learning Curve (41 reviews)
- Limitations (24 reviews)

### 8. [Knak](https://www.g2.com/products/knak/reviews)
  Knak: The Marketing Production Platform for Enterprise Teams Knak is the marketing production platform for enterprise teams — the dedicated system where on-brand emails, landing pages, and digital assets get built, reviewed, and shipped, from first draft to launch-ready, in one place. Purpose-built for the full production cycle Teams design with full creative freedom while brand guardrails work in the background. Collaboration, feedback, and structured approvals happen inside the same system where the work gets done, not across Slack threads, annotated PDFs, or disconnected tools. Knak integrates with all major marketing automation platforms including Adobe Marketo Engage, Salesforce Marketing Cloud, Eloqua, Braze, and more, plus 40+ additional integrations with the collaboration and project management tools enterprise teams already use. AI built into the production system. Not bolted on. Knak AI is embedded across the entire production workflow, generating first drafts, translating content into any language, running brand and compliance checks before launch, and updating the look and feel of entire assets in one move. The Knak MCP (Model Context Protocol) makes the production platform callable by AI agents. AI assistants like Claude and ChatGPT connect directly to Knak, pass in structured content, and get brand-compliant, launch-ready assets back out. What teams get with Knak Knak gives enterprise marketing teams the production infrastructure to go from first draft to launch-ready without building in their MAP, waiting on developers, or choosing between creative freedom and brand control. Teams produce more, faster, and better — without adding headcount or losing brand standards. Trusted by Google, Amazon, Uber, Forbes, OpenAI, and Palo Alto Networks.


  **Average Rating:** 4.7/5.0
  **Total Reviews:** 134
**How Do G2 Users Rate Knak?**

- **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 9.0/10)
- **Email Marketing Integration:** 9.5/10 (Category avg: 8.5/10)
- **Web Analytics:** 7.6/10 (Category avg: 8.4/10)
- **E-Commerce Integration:** 6.9/10 (Category avg: 8.1/10)

**Who Is the Company Behind Knak?**

- **Seller:** [Knak](https://www.g2.com/sellers/knak)
- **Company Website:** https://www.knak.com
- **Year Founded:** 2015
- **HQ Location:** Ottawa
- **Twitter:** @knak (567 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/9388320/ (166 employees on LinkedIn®)

**Who Uses This Product?**
  - **Top Industries:** Information Technology and Services, Computer Software
  - **Company Size:** 48% Mid-Market, 35% Enterprise


#### What Are Knak's Pros and Cons?

**Pros:**

- Ease of Use (6 reviews)
- Intuitive (6 reviews)
- Drag (4 reviews)
- Ease of Creation (4 reviews)
- Easy Creation (4 reviews)

**Cons:**

- Learning Curve (2 reviews)
- Complexity (1 reviews)
- Copying Issues (1 reviews)
- Integration Issues (1 reviews)
- Lack of Integrations (1 reviews)

### 9. [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews)
  ActiveCampaign is the autonomous marketing platform built to transform how marketers, agencies, and business owners work. Use Active Intelligence to power goal-aware automations and orchestrate personalized experiences across email, SMS, and WhatsApp. Effortlessly integrate with 1000+ apps, uncover deep performance insights, and optimize your workflows so you win every day. - Autonomous marketing Built on the foundation of marketing automation, fuel your marketing strategy and customer journeys with AI-driven execution, optimization, and insight at every step. - AI agents Run entire marketing campaigns through simple prompts, backed by Active Intelligence. - Cross-channel marketing Reach prospects and customers wherever they are, with email, SMS, WhatsApp, and more. - On-brand, personalized content Creative tools that deliver professional, conversion-ready designs for email and landing pages. - CRM Track, manage, and automate your sales process. - 1000+ apps & integrations Connect ActiveCampaign to your favorite tools.


  **Average Rating:** 4.4/5.0
  **Total Reviews:** 14,154
**How Do G2 Users Rate ActiveCampaign?**

- **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.0/10)
- **Email Marketing Integration:** 8.5/10 (Category avg: 8.5/10)
- **Web Analytics:** 7.5/10 (Category avg: 8.4/10)
- **E-Commerce Integration:** 7.5/10 (Category avg: 8.1/10)

**Who Is the Company Behind ActiveCampaign?**

- **Seller:** [ActiveCampaign](https://www.g2.com/sellers/activecampaign)
- **Company Website:** https://www.activecampaign.com
- **Year Founded:** 2003
- **HQ Location:** Chicago, IL
- **Twitter:** @ActiveCampaign (13,214 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/221390/ (857 employees on LinkedIn®)

**Who Uses This Product?**
  - **Who Uses This:** Owner, CEO
  - **Top Industries:** Marketing and Advertising, Health, Wellness and Fitness
  - **Company Size:** 92% Small-Business, 7% Mid-Market


#### What Are ActiveCampaign's Pros and Cons?

**Pros:**

- Ease of Use (1270 reviews)
- Automation (1254 reviews)
- Automations (987 reviews)
- Automation Features (944 reviews)
- Features (823 reviews)

**Cons:**

- Learning Curve (601 reviews)
- Missing Features (535 reviews)
- Expensive (506 reviews)
- Limited Features (400 reviews)
- Not Intuitive (376 reviews)

### 10. [Dotdigital](https://www.g2.com/products/dotdigital/reviews)
  Dotdigital is a global customer engagement, marketing automation, and data platform that helps you and your marketing teams create connected, personalized experiences across every channel. You can bring all your customer data together, understand your audience, and automate journeys that drive real results. What you can do with Dotdigital - Build and automate campaigns across email, SMS, web, WhatsApp, social, and more - Use AI to predict intent, personalize messages, and improve performance - Create a single customer view by connecting Shopify, Magento, your CRM, and more - Reach B2B, B2C, and non-profit audiences with journeys that adapt to your goals Why marketers choose Dotdigital - Easy to use for everyday marketers - Scales with your data, channels, and teams - Helps you deliver timely and relevant customer experiences - Proven to boost engagement, conversions, and loyalty A little more about Dotdigital: - We were founded in 1999 and are formerly known as Dotmailer - More than 4,000 brands worldwide use Dotdigital to grow customer relationships - We’re headquartered at London Bridge, UK - 450+ employees helping customers globally including the UK, US, Europe, and JAPAC - We’re proud to be the world’s first carbon-neutral marketing automation platform - We hold ISO14001, ISO 27701, and ISO27001 certifications Learn more at dotdigital.com.


  **Average Rating:** 4.4/5.0
  **Total Reviews:** 1,173
**How Do G2 Users Rate Dotdigital?**

- **Has the product been a good partner in doing business?:** 8.6/10 (Category avg: 9.0/10)
- **Email Marketing Integration:** 8.3/10 (Category avg: 8.5/10)
- **Web Analytics:** 8.1/10 (Category avg: 8.4/10)
- **E-Commerce Integration:** 7.7/10 (Category avg: 8.1/10)

**Who Is the Company Behind Dotdigital?**

- **Seller:** [Dotdigital](https://www.g2.com/sellers/dotdigital)
- **Company Website:** https://www.dotdigital.com
- **Year Founded:** 1999
- **HQ Location:** London Bridge, London
- **Twitter:** @dotdigital (15,920 Twitter followers)
- **LinkedIn® Page:** http://www.linkedin.com/company/1131881 (469 employees on LinkedIn®)

**Who Uses This Product?**
  - **Who Uses This:** Marketing Manager, Marketing Executive
  - **Top Industries:** Retail, Marketing and Advertising
  - **Company Size:** 45% Mid-Market, 40% Small-Business


#### What Are Dotdigital's Pros and Cons?

**Pros:**

- Ease of Use (274 reviews)
- Customer Support (225 reviews)
- Helpful (200 reviews)
- Email Marketing (156 reviews)
- Features (135 reviews)

**Cons:**

- Missing Features (90 reviews)
- Learning Curve (62 reviews)
- Limited Features (58 reviews)
- Limitations (48 reviews)
- Email Issues (37 reviews)

### 11. [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews)
  Agentforce Marketing is Salesforce’s marketing solution for the Agentic Enterprise. AI agents help marketers plan, create, optimize, and orchestrate adaptive customer experiences across every channel and interaction. Built on the world’s #1 CDP, Agentforce Marketing connects data, AI, automation, and engagement into one deeply unified platform for B2B and B2C marketing. Agentforce Marketing is part of Marketing Cloud. It’s the next evolution of marketing orchestration where humans and AI agents work together to grow customer relationships and revenue.


  **Average Rating:** 4.0/5.0
  **Total Reviews:** 4,221
**How Do G2 Users Rate Agentforce Marketing (formerly Salesforce Marketing Cloud)?**

- **Has the product been a good partner in doing business?:** 8.0/10 (Category avg: 9.0/10)
- **Email Marketing Integration:** 7.9/10 (Category avg: 8.5/10)
- **Web Analytics:** 7.8/10 (Category avg: 8.4/10)
- **E-Commerce Integration:** 7.9/10 (Category avg: 8.1/10)

**Who Is the Company Behind Agentforce Marketing (formerly Salesforce Marketing Cloud)?**

- **Seller:** [Salesforce](https://www.g2.com/sellers/salesforce)
- **Company Website:** https://www.salesforce.com/
- **Year Founded:** 1999
- **HQ Location:** San Francisco, CA
- **Twitter:** @salesforce (581,272 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/3185/ (88,363 employees on LinkedIn®)

**Who Uses This Product?**
  - **Who Uses This:** Marketing Manager, Marketing Coordinator
  - **Top Industries:** Computer Software, Marketing and Advertising
  - **Company Size:** 47% Mid-Market, 29% Small-Business


#### What Are Agentforce Marketing (formerly Salesforce Marketing Cloud)'s Pros and Cons?

**Pros:**

- Ease of Use (341 reviews)
- Automation (197 reviews)
- Integrations (183 reviews)
- Email Marketing (177 reviews)
- Features (165 reviews)

**Cons:**

- Learning Curve (218 reviews)
- Steep Learning Curve (154 reviews)
- Complexity (140 reviews)
- Expensive (138 reviews)
- Complex Usage (110 reviews)

### 12. [Fibr AI](https://www.g2.com/products/fibr-ai/reviews)
  Fibr AI is an agentic website optimization platform that transforms websites into adaptive, revenue-driving experiences. As marketing has become increasingly dynamic and intent-driven, the website - the layer where traffic converts to revenue has failed to keep pace. Fibr closes that gap by turning every URL into an intelligent agent that learns, personalizes, and self-optimizes in real time for both human visitors and AI-driven traffic. Built for enterprise scale, Fibr connects marketing intent to on-site performance through deep integration with leading analytics, advertising, and CRM platforms, including GA4, GTM, Salesforce, Adobe, Google Ads, and Meta. The platform is SOC 2 and ISO 27001 certified, GDPR, CCPA and HIPAA compliant. Fibr AI is already trusted by Fortune 50 banks and global enterprises across banking, financial services, telecom, and healthcare.


  **Average Rating:** 4.6/5.0
  **Total Reviews:** 133
**How Do G2 Users Rate Fibr AI?**

- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.0/10)
- **Email Marketing Integration:** 9.5/10 (Category avg: 8.5/10)
- **Web Analytics:** 9.5/10 (Category avg: 8.4/10)
- **E-Commerce Integration:** 9.2/10 (Category avg: 8.1/10)

**Who Is the Company Behind Fibr AI?**

- **Seller:** [Fibr AI](https://www.g2.com/sellers/fibr-ai)
- **Company Website:** https://www.fibr.ai
- **Year Founded:** 2022
- **HQ Location:** San Francisco, US
- **Twitter:** @fibr_ai (816 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/fibrai (42 employees on LinkedIn®)

**Who Uses This Product?**
  - **Top Industries:** Information Technology and Services, Marketing and Advertising
  - **Company Size:** 40% Enterprise, 37% Mid-Market


#### What Are Fibr AI's Pros and Cons?

**Pros:**

- Ease of Use (66 reviews)
- Personalization (62 reviews)
- Landing Pages (50 reviews)
- Automation (37 reviews)
- Efficiency (34 reviews)

**Cons:**

- Learning Curve (19 reviews)
- Need for Improvement (9 reviews)
- Difficult Setup (8 reviews)
- Missing Features (8 reviews)
- Limited Customization (7 reviews)

### 13. [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews)
  Trusted by over 500,000 businesses worldwide, Brevo (formerly Sendinblue) is the affordable, all-in-one marketing and CRM stack that helps growing businesses scale faster. It's easy to use and suitable for companies of all sizes. Build lasting customer relationships with Brevo's flexible toolkit. Products range from marketing to sales, chat, and transactional emails. Choose what you need — and only pay for what you use. Here are just some of the things you can do with Brevo: - Run multi-channel marketing campaigns across email, WhatsApp, SMS, web push, and Facebook ads - Trigger transactional emails, SMS, and WhatsApp notifications over Brevo SMTP and APIs - Automate marketing activities to deliver the right message at the right time, and efficiently manage your audience - Reduce the number of marketing and sales apps — and get a full view of customer interactions with tools that talk to each other - Engage customers in real-time and reply to FAQs 24/7 with live chat and chatbot - Track leads, automate tasks, and schedule meetings with the Brevo Sales Platform - Connect your e-commerce store to track web sales and use the Retention analysis to improve your marketing strategy. - Talk to customers anytime, anywhere with Brevo’s cloud-based phone system Learn more and start for free at https://www.brevo.com/products/marketing-platform/ Get a custom quote: https://www.brevo.com/plus/contact/


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 2,440
**How Do G2 Users Rate Brevo Marketing Platform?**

- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.0/10)
- **Email Marketing Integration:** 9.0/10 (Category avg: 8.5/10)
- **Web Analytics:** 8.7/10 (Category avg: 8.4/10)
- **E-Commerce Integration:** 8.4/10 (Category avg: 8.1/10)

**Who Is the Company Behind Brevo Marketing Platform?**

- **Seller:** [Brevo](https://www.g2.com/sellers/brevo)
- **Company Website:** https://www.brevo.com/
- **Year Founded:** 2012
- **HQ Location:** Paris
- **Twitter:** @brevo_official (16,037 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/brevo/ (898 employees on LinkedIn®)

**Who Uses This Product?**
  - **Who Uses This:** CEO, Founder
  - **Top Industries:** Marketing and Advertising, Information Technology and Services
  - **Company Size:** 84% Small-Business, 13% Mid-Market


#### What Are Brevo Marketing Platform's Pros and Cons?

**Pros:**

- Ease of Use (271 reviews)
- Features (167 reviews)
- Easy Setup (150 reviews)
- Email Marketing (146 reviews)
- Simple (136 reviews)

**Cons:**

- Missing Features (94 reviews)
- Limited Features (72 reviews)
- Limited Customization (63 reviews)
- Learning Curve (58 reviews)
- Expensive (49 reviews)

### 14. [Duda](https://www.g2.com/products/duda/reviews)
  Duda is the leading website development platform empowering digital marketing agencies and SaaS companies to build and manage their customers' digital presence. Duda’s award-winning low-code no-code platform enables agencies and SaaS companies to reach higher productivity and unprecedented growth with an extensive range of capabilities spanning ecommerce, client management, SEO, automation, and white labeling.


  **Average Rating:** 4.7/5.0
  **Total Reviews:** 765
**How Do G2 Users Rate Duda?**

- **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 9.0/10)
- **Email Marketing Integration:** 7.7/10 (Category avg: 8.5/10)
- **Web Analytics:** 8.3/10 (Category avg: 8.4/10)
- **E-Commerce Integration:** 7.7/10 (Category avg: 8.1/10)

**Who Is the Company Behind Duda?**

- **Seller:** [Duda](https://www.g2.com/sellers/duda)
- **Company Website:** https://www.duda.co/
- **Year Founded:** 2009
- **HQ Location:** Palo Alto, CA
- **Twitter:** @DudaPlatform (14,008 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/duda/ (422 employees on LinkedIn®)

**Who Uses This Product?**
  - **Who Uses This:** Owner, CEO
  - **Top Industries:** Marketing and Advertising, Design
  - **Company Size:** 86% Small-Business, 11% Mid-Market


#### What Are Duda's Pros and Cons?

**Pros:**

- Ease of Use (148 reviews)
- Customer Support (93 reviews)
- Easy Creation (80 reviews)
- Features (66 reviews)
- Intuitive (54 reviews)

**Cons:**

- Limited Customization (45 reviews)
- Limited Features (41 reviews)
- Missing Features (31 reviews)
- Lack of Customization (28 reviews)
- Learning Curve (24 reviews)

### 15. [Instapage](https://www.g2.com/products/instapage/reviews)
  Instapage is a complete growth marketing platform with the #1-rated builder for PPC, SEO, demand generation, A/B testing, personalization, and email automation. Convert visitors into customers, engage them at every touchpoint, and optimize performance across your entire marketing funnel.


  **Average Rating:** 4.3/5.0
  **Total Reviews:** 507
**How Do G2 Users Rate Instapage?**

- **Has the product been a good partner in doing business?:** 8.5/10 (Category avg: 9.0/10)
- **Email Marketing Integration:** 7.5/10 (Category avg: 8.5/10)
- **Web Analytics:** 7.2/10 (Category avg: 8.4/10)
- **E-Commerce Integration:** 6.6/10 (Category avg: 8.1/10)

**Who Is the Company Behind Instapage?**

- **Seller:** [airSlate](https://www.g2.com/sellers/airslate)
- **Company Website:** https://www.airslate.com/
- **Year Founded:** 2006
- **HQ Location:** Brookline, Massachusetts
- **Twitter:** @airSlate (1,235 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/airslate/ (816 employees on LinkedIn®)

**Who Uses This Product?**
  - **Who Uses This:** Digital Marketing Manager, CEO
  - **Top Industries:** Marketing and Advertising, Computer Software
  - **Company Size:** 64% Small-Business, 28% Mid-Market


#### What Are Instapage's Pros and Cons?

**Pros:**

- Ease of Use (18 reviews)
- Landing Pages (12 reviews)
- Easy Creation (11 reviews)
- Intuitive (11 reviews)
- Easy Setup (8 reviews)

**Cons:**

- Unintuitive Interface (6 reviews)
- Limited Customization (5 reviews)
- Limited Features (4 reviews)
- Missing Features (4 reviews)
- UX Improvement (4 reviews)

### 16. [Unbounce Landing Pages](https://www.g2.com/products/unbounce-unbounce-landing-pages/reviews)
  Introducing Unbounce, a high-converting landing page creation and optimization platform that helps you build conversion-optimized campaigns that’ll help you scale your marketing without limits.


  **Average Rating:** 4.3/5.0
  **Total Reviews:** 380
**How Do G2 Users Rate Unbounce Landing Pages?**

- **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.0/10)
- **Email Marketing Integration:** 7.9/10 (Category avg: 8.5/10)
- **Web Analytics:** 7.6/10 (Category avg: 8.4/10)
- **E-Commerce Integration:** 7.1/10 (Category avg: 8.1/10)

**Who Is the Company Behind Unbounce Landing Pages?**

- **Seller:** [Unbounce](https://www.g2.com/sellers/unbounce)
- **Company Website:** https://unbounce.com
- **Year Founded:** 2009
- **HQ Location:** Vancouver
- **Twitter:** @unbounce (72,701 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/503432/ (134 employees on LinkedIn®)

**Who Uses This Product?**
  - **Who Uses This:** Marketing Manager, Founder
  - **Top Industries:** Marketing and Advertising, Computer Software
  - **Company Size:** 59% Small-Business, 33% Mid-Market


#### What Are Unbounce Landing Pages's Pros and Cons?

**Pros:**

- Ease of Use (5 reviews)
- Integrations (5 reviews)
- Easy Setup (3 reviews)
- Drag (2 reviews)
- Easy Creation (2 reviews)

**Cons:**

- Poor Customer Support (3 reviews)
- Billing Issues (2 reviews)
- Complexity (1 reviews)
- Complex Processes (1 reviews)
- Delayed Responses (1 reviews)

### 17. [Act-On](https://www.g2.com/products/act-on/reviews)
  Act-On Software is a Marketing Automation Platform that provides solutions to empower marketers to engage marketing targets at every step of the customer lifecycle. Act-On makes customer data actionable so marketers can dream big and build smart, effective marketing automation programs to grow their businesses and generate higher customer lifetime value – all with the fastest time-to-value. Get a Demo: https://act-on.com/demo/ Act-On empowers marketers to: • Grow and expand their businesses at scale through B2B demand generation, B2C sales and transactions, and customer marketing features. Orchestrate and optimize the entire customer journey — from awareness to advocacy — by building continuous, customized engagement that transforms visitors into prospects, prospects into qualified leads, and qualified leads into lifetime customers. • Deliver exceptional brand experiences throughout the customer lifecycle by automating buying journeys, personalizing communications and campaigns, and improving brand affinity and loyalty. Leverage Act-On’s automated capabilities to attract new prospects, engage your contacts, and guide leads toward more frequent and more lucrative purchasing decisions. • Drive measurable product adoption and customer retention through executing comprehensive onboarding and training programs, product adoption and customer retention strategies, and new products and services promotions. From new contacts to loyal partners, you can use Act-On to engage your audience, turn them into brand ambassadors, and keep them coming back for more. With interactive and dynamic reporting and analytics to assess, showcase, and improve performance, the Act-On Platform is designed to deliver growth marketing value for businesses and marketers of any size, shape, location, and scale. Platform features include: • Automated and adaptable buying journeys • Deep integrations with leading CRM systems and web conferencing • Website visitor engagement tracking and intent reporting • Dynamic lead scoring, segmenting, and nurturing • Social media listening, prospecting, publishing, and advocacy • Easy-to-design web forms, landing pages, and email templates • Event-triggered and transactional emailing • Active contact-based pricing for actual usage billing We get marketing. We understand your challenges. And we’re here to help you excel with every customer and every campaign.


  **Average Rating:** 4.1/5.0
  **Total Reviews:** 1,028
**How Do G2 Users Rate Act-On?**

- **Has the product been a good partner in doing business?:** 8.6/10 (Category avg: 9.0/10)
- **Email Marketing Integration:** 7.9/10 (Category avg: 8.5/10)
- **Web Analytics:** 7.3/10 (Category avg: 8.4/10)
- **E-Commerce Integration:** 5.4/10 (Category avg: 8.1/10)

**Who Is the Company Behind Act-On?**

- **Seller:** [Act-On Software](https://www.g2.com/sellers/act-on-software)
- **Company Website:** https://www.Act-On.com
- **Year Founded:** 2008
- **HQ Location:** Portland, OR
- **Twitter:** @ActOnSoftware (32,102 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/375185/ (200 employees on LinkedIn®)

**Who Uses This Product?**
  - **Who Uses This:** Marketing Manager, Marketing Specialist
  - **Top Industries:** Marketing and Advertising, Computer Software
  - **Company Size:** 49% Mid-Market, 39% Small-Business


#### What Are Act-On's Pros and Cons?

**Pros:**

- Ease of Use (25 reviews)
- Customer Support (17 reviews)
- Email Marketing (16 reviews)
- Automation (14 reviews)
- Email Management (14 reviews)

**Cons:**

- Missing Features (12 reviews)
- Learning Curve (8 reviews)
- Email Issues (7 reviews)
- Not Intuitive (7 reviews)
- Limited Features (6 reviews)

### 18. [ShortStack](https://www.g2.com/products/shortstack/reviews)
  Build viral contests, giveaways, quizzes, polls, and other interactive digital content. Pick from 150+ fully customizeable templates. Launch campaigns that explode engagement and leads. Try it for free! Customize your content the way you want. No restrictions. - Easily customize, rearrange, or completely remodel any template - Create unique user experiences with granular settings and controls - Collect valuable data with highly customizable smart forms Quickly launch interactive contests with one of our 150+ templates. - Templates include instant win, scratch-and-win, spin-the-wheel, quizzes, puzzles, and more - Gather UGC from followers with a hashtag or comment-to-enter contest - Embed content on your website, publish as standalone landing pages, or pop-ups Run unlimited campaigns for all your projects under one roof with ShortStack. - Organize campaigns by project, division, client – any way you want - Get hassle-free control over entry collection, moderation, and winner selection - Seamlessly analyze campaign data and schedule comprehensive follow-ups with leads


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 83
**How Do G2 Users Rate ShortStack?**

- **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.0/10)
- **Email Marketing Integration:** 10.0/10 (Category avg: 8.5/10)
- **Web Analytics:** 10.0/10 (Category avg: 8.4/10)
- **E-Commerce Integration:** 10.0/10 (Category avg: 8.1/10)

**Who Is the Company Behind ShortStack?**

- **Seller:** [ShortStack.com](https://www.g2.com/sellers/shortstack-com)
- **Year Founded:** 2009
- **HQ Location:** Reno, NV
- **Twitter:** @shortstacklab (6,970 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/1737251/ (8 employees on LinkedIn®)

**Who Uses This Product?**
  - **Top Industries:** Marketing and Advertising
  - **Company Size:** 52% Small-Business, 31% Mid-Market


#### What Are ShortStack's Pros and Cons?

**Pros:**

- Customization (1 reviews)
- Ease of Use (1 reviews)
- Lead Generation (1 reviews)
- Sales Growth (1 reviews)
- Simple (1 reviews)


### 19. [Time Sites](https://www.g2.com/products/time-sites/reviews)
  Brandcast is the first no-code customer experience platform for enterprise. Funded by Marc Benioff, founder and CEO of Salesforce, Brandcast is designed to transform the way global brands create personalized digital experiences for every stage of the customer journey. With Brandcast, digital transformation becomes real—where it counts the most, happens the fastest, and delivers the highest ROI—by engaging customers with moments that feel alive.


  **Average Rating:** 4.4/5.0
  **Total Reviews:** 31
**How Do G2 Users Rate Time Sites?**

- **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 9.0/10)

**Who Is the Company Behind Time Sites?**

- **Seller:** [Vev](https://www.g2.com/sellers/vev)
- **Year Founded:** 2017
- **HQ Location:** Oslo
- **Twitter:** @vevdesign (552 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/25023321/ (47 employees on LinkedIn®)

**Who Uses This Product?**
  - **Top Industries:** Commercial Real Estate
  - **Company Size:** 56% Enterprise, 25% Small-Business


### 20. [Folloze](https://www.g2.com/products/folloze/reviews)
  Folloze is an AI orchestration platform that helps B2B marketing teams launch campaigns faster, optimize them based on real engagement, and prove pipeline impact. Instead of stitching together tools or manually building campaigns, teams use Folloze to go from idea to live campaign in minutes. One marketer can manage what used to require a full team, with campaigns launching up to 5x faster and in as little as 10 minutes. Folloze connects campaign creation, personalization, and optimization in a single workspace. Engagement signals continuously improve what buyers see, so campaigns don’t just launch, they get better over time. By linking engagement directly to pipeline, teams can see what’s working, prioritize the right accounts, and confidently report on revenue impact, including results like $6.3M in attributed pipeline. Folloze integrates with platforms like Salesforce, 6sense, and Marketo to activate existing data and turn it into coordinated, measurable go-to-market execution.


  **Average Rating:** 4.8/5.0
  **Total Reviews:** 48
**How Do G2 Users Rate Folloze?**

- **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 9.0/10)

**Who Is the Company Behind Folloze?**

- **Seller:** [Folloze](https://www.g2.com/sellers/folloze)
- **Company Website:** https://folloze.com
- **Year Founded:** 2013
- **HQ Location:** San Mateo, CA
- **Twitter:** @folloze (1,429 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/3240893/ (53 employees on LinkedIn®)

**Who Uses This Product?**
  - **Top Industries:** Computer Software, Information Technology and Services
  - **Company Size:** 39% Mid-Market, 35% Enterprise


#### What Are Folloze's Pros and Cons?

**Pros:**

- Ease of Use (7 reviews)
- Helpful (6 reviews)
- Customer Support (5 reviews)
- Easy Setup (5 reviews)
- Analytics (3 reviews)

**Cons:**

- Design Limitations (4 reviews)
- Editing Issues (2 reviews)
- Editing Limitations (2 reviews)
- Layout Issues (2 reviews)
- Limited Customization (2 reviews)


    ## What Is Landing Page Builders?
  [Conversion Rate Optimization Tools](https://www.g2.com/categories/conversion-rate-optimization-tools)
  ## What Software Categories Are Similar to Landing Page Builders?
    - [Marketing Automation Software](https://www.g2.com/categories/marketing-automation)
    - [Website Builder Software](https://www.g2.com/categories/website-builder)
    - [Email Template Builder Software](https://www.g2.com/categories/email-template-builder)

  
---

## How Do You Choose the Right Landing Page Builders?

### What You Should Know About Landing Page Builders

### What are Landing Page Builders?

A landing page is a standalone web page designed to drive visitors to complete a specific call-to-action (CTA) or conversion such as making a purchase, signing up for a newsletter, or downloading content. These pages are commonly used for lead generation in marketing promotions, advertisements, and sales funnels. Designing and launching a website or new web page is a daunting task for non-technical users, and some businesses may not have the resources to build unique landing pages for every marketing campaign. Instead, businesses use landing page builders to create, manage, and analyze custom web pages for marketing or sales efforts.

Landing page builders offer a simple drag-and-drop editor or what you see is what you get ([WYSIWYG editor](https://www.g2.com/categories/wysiwyg-editors)), as well as landing page templates, enabling users to create and publish beautiful web pages without the assistance of a web developer or IT team. Landing page creators allow marketers to control every aspect of a page, including design, colors, logos, multimedia, forms, text, HTML, and custom domains. It is common for landing page tools to integrate with other types of software, including CRM software, marketing automation platforms, and email marketing tools, to transfer lead data captured from web forms to a business’ marketing database. 

### What are the Common Features of Landing Page Builders?

Common features of landing page software include a drag-and-drop builder, a template library, advanced customization options, A/B testing, analytics, and marketing integrations.

**Templates:** Landing page builders come with dozens or even hundreds of customizable templates to choose from. This eases the design process considerably, especially for users who may not have much design experience. Templates are typically optimized for a specific use case, such as lead capture, e-commerce, email marketing, or pay-per-click (PPC) advertisements. Users will likely want to customize the template with their company’s brand colors or font styles to ensure a consistent brand experience.

**Advanced customization:** For users with more technical knowledge, landing page platforms offer advanced features for customization. This functionality enables users to edit a page’s existing code or add custom code, such as CSS or JavaScript. Advanced customization may also include search engine optimization (SEO) features such as hiding pages from search engines or updating meta descriptions.

**Multimedia:** A landing page wouldn’t be complete without images. Most software offers a built-in media library where users can upload their own images and add them to their pages. Other multimedia features may include integrations with [stock photos websites](https://www.g2.com/categories/stock-photos) and the ability to embed videos from [video hosting software](https://www.g2.com/categories/video-hosting).

**A/B testing:** An important strategy for conversion rate optimization is [A/B testing](https://www.g2.com/categories/landing-page-builders/f/a-b-testing). Landing page creators typically offer built-in features for running A/B tests, which allows marketers to deploy two different versions of a page and determine which one performs best. After collecting the results of an A/B test, marketers better understand which features of a page lead to more conversions and tweak future pages accordingly. If a landing page tool doesn’t include A/B testing features, it may integrate with [A/B testing software](https://www.g2.com/categories/a-b-testing).

**Digital analytics:** Landing page builders provide analytics features that track page traffic, clicks, and conversions. Analytics tools give marketers real-time insight into how their campaigns are performing. Most landing page creators also integrate with popular [digital analytics software](https://www.g2.com/categories/digital-analytics) so users are able to conduct further analysis.

**Integrations:** Integrations are essential for the success of a landing page. Some landing page builders integrate with [web content management software](https://www.g2.com/categories/web-content-management) to ensure that each page seamlessly replicates the design of a business’s main website. Maintaining a consistent design improves brand awareness and consumer trust; if a consumer clicks on an advertisement and lands on a page that doesn’t align with the company’s brand, they may feel confused or doubtful of the page’s authenticity.

Landing page tools also integrate with other marketing products such as [email marketing software](https://www.g2.com/categories/email-marketing) to transfer leads to email lists, digital advertising channels for running advertising campaigns on search engines and social media, as well as for analytics tools for measuring traffic, SEO, and conversions.

### What are the Benefits of Landing Page Builders?

The use of landing page platforms can help reduce dependence on web developers, enhance lead generation strategies, increase conversion rates, and aid the growth strategy of any business.

**Lead generation:** One of the most common purposes of a landing page is to capture leads for a business. Landing pages for lead generation contain online forms that ask visitors to submit their name and contact information typically to access gated content, such as a webinar recording or whitepaper, or to sign up for an event or giveaway. The visitor’s data is then shared with the company’s CRM or marketing database, allowing sales and marketing teams to continue engaging the prospect, with the eventual goal of converting the prospect into a customer. To facilitate this process, most builders integrate with a company’s technology stack, including marketing automation platforms, email marketing software, and [CRM software](https://www.g2.com/categories/crm).

**Improve conversion rates:** Another popular use of landing page builders is for the creation of unique post-click web pages for advertising campaigns. When a consumer clicks on a digital advertisement on a search engine or social media site, they expect to be sent to a page with content that is relevant to the advertisement. For example, if a meal delivery brand is advertising a discount for first-time customers, users who click on the ad expect the link to bring them to a page with further information about the discount and a registration form to sign up for their first meal kit. If the advertisement brings them to the brand’s main website instead, the user may be distracted by navigation menus and fail to convert. By offering a streamlined, direct path to purchase landing pages help marketers improve conversion rates. Since promotions like this are usually temporary, landing page tools allow marketers to create a distinct page for each campaign.

**Save time and resources:** Landing page creators allow marketers to optimize and scale their lead generation campaigns without the assistance of web developers. These products enable marketers to create more web pages in a shorter amount of time, ultimately improving conversions and return on investment (ROI). Landing page software also frees up time and resources for development teams to focus on other projects that contribute to the company’s bottom line.

### Who Uses Landing Page Builders?

Landing page builders can be used by anyone—beginners who would benefit most from drag-and-drop functionality, marketers already versed in how to create landing pages, and developers who code them from scratch. Small business owners benefit from platforms that offer preset, conversion-ready templates along with integrations with existing tools.

**Marketing teams:** Marketing pros use landing page software to create beautiful, high-converting web pages for digital advertising campaigns. Intuitive drag-and-drop features make it easy for non-technical users like marketers to create a plethora of different pages for each new ad campaign. Marketers may also wish to create distinct pages for different audiences—for example, ensuring the web page content aligns with the visitor’s geographic location or acquisition channel improves user experience and leads to higher conversions. Landing page creators help marketers create content that is highly personalized and relevant to each user, improving the chance that a prospect converts into a paying customer.

**E-commerce managers:** E-commerce businesses use landing page builders to create product pages. While e-commerce sites include built-in product pages, these pages still contain generic CTAs and navigation menus which may distract potential customers from a specific conversion goal. Landing page tools allow e-commerce businesses to create product-specific pages with engaging content and streamlined designs that are optimized for conversion. Additionally, updating an e-commerce site may require involvement from a web development team. Landing page software empowers e-commerce marketers to quickly create web pages for flash sales or holidays without involving developers.

### What are the Alternatives to Landing Page Builders?

While landing page builders are the preferred choice for creating unique pages for marketing campaigns and sales funnels, some other types of software include many of the same features and can be used in its place.

[Website builder software](https://www.g2.com/categories/website-builder) **:** Landing pages are an extension of an existing website. Website builder software allows non-technical users to create and publish websites. Like landing page platforms, these solutions offer a simple drag-and-drop interface with predesigned templates to easily create and maintain a website. A larger investment than landing page software, website builders offer more advanced capabilities including web hosting, e-commerce integrations, and blogging. 

[Marketing automation software](https://www.g2.com/categories/marketing-automation) **:** Marketing automation software acts as a company’s central marketing database and enables marketers to plan, automate, and measure marketing campaigns across multiple channels. This type of software includes features for building landing pages and forms for capturing prospect information. Once a prospect’s information is stored in the company’s database, marketers nurture those leads through targeted, personalized advertisements and marketing content.

#### Software Related to Landing Page Builders

Landing page creators can be used together with various other products in an organization’s marketing tech stack, including CRM software, email marketing platforms, and pop-up builders.

[Email marketing software](https://www.g2.com/categories/email-marketing) **:** Like marketing automation software, email marketing software enables businesses to send marketing messages to their audiences via email. Although email marketing tools don’t offer as many channels as marketing automation software, some products allow users to create landing pages that are used to acquire new subscribers.

[Pop-up builder software](https://www.g2.com/categories/pop-up-builder) **:** Pop-ups are another type of website tool for lead generation and conversion rate optimization. These on-site messages are used to alert website visitors to a new promotion or request a visitor’s email address in exchange for a discount. Pop-up builder software allows marketers to design and deploy on-site messages without the assistance of a developer. Some landing page builders include similar tools for creating pop-ups, overlays, and sticky bars.

### Challenges with Landing Page Builders

While landing page software is designed with ease of use in mind, this focus on simplicity can create several challenges for marketers.

**Responsive design:** Something buyers should consider is the ability for the product to create [responsive landing pages](https://www.g2.com/categories/landing-page-builders/f/mobile-responsive) that are optimized for both desktop and mobile solutions. A web page that looks gorgeous on a desktop computer but looks squashed or stretched out on a mobile is off-putting for mobile users and may result in reduced conversion rates. Make sure to test out a trial or demo version of the product to see if the landing page designs respond to all device types, including mobile devices, tablets, and desktop computers.

**Lack of customization:** Landing pages are utilized by beginners, marketers familiar with the terrain, and experienced developers. That range in users means that products vary in their customization opportunities. Some products allow easy drag-and-drop functionality and some products are very restrictive in the kinds of edits they allow on preset templates. However, for the latter, those preset templates have already been optimized for best conversions, so those products are best for businesses and individuals who are building landing pages for the first time.

### Which Companies Should Buy Landing Page Builders?

Landing page creators are used across all industries and in companies of all sizes, from startups to large enterprises. Both business-to-business (B2B) and business-to-consumer (B2C) organizations can benefit from landing page software.

**B2C companies:** Businesses that sell to consumers primarily use landing pages to sell products. For example, imagine a marketer at an e-commerce brand decides to run a digital marketing campaign on social media to promote a limited-time sale on the brand’s best-selling product. The digital ad links to a page that the marketer has created featuring the product information, images, marketing copy, and a straightforward CTA. This type of post-click landing page allows marketers to tailor page content that aligns with specific digital marketing campaigns. B2C companies also use landing page software to capture leads—for example, a web page for a giveaway or event could be used to collect email addresses that can be added to the company’s email marketing list.

**B2B companies:** Businesses that sell products or services to other businesses primarily use landing page builders for lead generation. B2B organizations often market to different types of personas, and it’s not always possible for a business’ website to personalize content to so many audiences. With landing page creators, B2B marketers can more efficiently customize content to target specific audiences or keywords. These pages include lead capture forms that ask visitors to submit their contact information in exchange for some benefit, such as a free quote or access to gated content.

### How to Buy Landing Page Builders

#### Requirements Gathering (RFI/RFP) for Landing Page Builders

Before researching potential products or sending out requests for information (RFI), buyers should create a list of features their business requires in a landing page builder. Common requirements can include integrations, A/B testing, custom domains, and responsive templates. 

#### Compare Landing Page Builders Products

**Create a long list**

A long list of landing page creators should include any products that meet the core requirements of the business. At this point, buyers should decide if they’re looking for a standalone tool or if they are interested in purchasing or replacing a marketing platform that includes landing page builders.

**Create a short list**

Once the long list has been finalized, buyers should consider additional criteria to narrow down the list of landing page builders. For example, if consumer privacy is a concern, buyers can eliminate products that are not compliant with privacy laws like the General Data Protection Regulation (GDPR) or California Consumer Privacy Act (CCPA). This is also a good time to decide how many web pages the business will need and approximately how much traffic they expect to receive since many subscription plans place restrictions on the number of pages and visitors.

**Conduct demos**

Once a short list of about three to five products has been finalized, buyers should begin reaching out to vendors to schedule demos of their landing page builders. Demos allow buyers to take a closer look at each platform’s features, integrations, and usability. This may also be the first opportunity to glimpse each vendor’s onboarding style and service levels.

#### Selection of Landing Page Builders

**Choose a selection team**

The organization should involve any relevant personas as early as possible in the selection process. With landing page creators, it will be necessary to consult both managers and individual contributors in the marketing department, as they will likely be the heaviest users of the platform. Sales teams should also be consulted if they will be using the product to create their own pages and sales funnels. The selection team should include a project manager role to coordinate efforts and ensure the process runs smoothly. 

**Negotiation**

Before signing a contract, it is imperative to open up a conversation about pricing and contract length. While a few vendors may not budge on pricing, many will offer flexible pricing plans based on the length of the contract or billing period.

**Final decision**

In the days and months after signing the contract, buyers should monitor the company’s progress with the landing page builder solution. Is the product working as intended? Have employees fully adopted the product and its features? Will the product scale with the company’s growth? If the answer to any of these questions is “no,” the buyer should consider raising the concerns with the vendor. If they are unable to resolve these issues, it may be time to look for alternatives.

### What Do Landing Page Builders Cost?

Landing page creators are sold exclusively on a software as a service (SaaS) subscription basis. When offered as a feature of a broader marketing platform, landing page tools are typically included in the overall cost of the platform subscription. However, some vendors may place a cap on the number of landing pages that can be created while others might offer unlimited pages. Buyers should read pricing information carefully to ensure the tools included in a product subscription will scale with the business.

When sold as a standalone product, landing page builders range in cost from $25 per month to $200 per month, but some vendors may charge more for custom enterprise plans. Subscriptions can be billed monthly, but most vendors will offer discounts for annual billing.

#### Return on Investment (ROI)

ROI for a product can be calculated by dividing the net benefit of the product by the initial cost of the investment. Positive ROI is achieved when the benefit of the landing page software exceeds the cost. However, landing page creators provide benefits that cannot always be measured in financial terms or sales numbers. When considering the tool’s ROI, marketers should weigh the value of generating new leads and building brand awareness. Landing page builders also save businesses time and resources on development, since the pages are created by marketing teams rather than developers.