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Landing Page Builders reviews by real, verified users. Find unbiased ratings on user satisfaction, features, and price based on the most reviews available anywhere.

Best Landing Page Builders for Small Businesses

    Products classified in the overall Landing Page Builders category are similar in many regards and help companies of all sizes solve their business problems. However, small business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Small Business Landing Page Builders to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Small Business Landing Page Builders category.

    In addition to qualifying for inclusion in the Landing Page Builders category, to qualify for inclusion in the Small Business Landing Page Builders category, a product must have at least 10 reviews left by a reviewer from a small business.

    Top 10 Landing Page Builders for Small Businesses

    • HubSpot Marketing Hub
    • Mailchimp All-in-One Marketing Platform
    • ClickFunnels
    • ActiveCampaign
    • SharpSpring
    • Duda
    • Sendinblue
    • Unbounce
    • MailerLite
    • Moosend

    Compare Small Business Landing Page Builders

    G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.
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    (6,530)4.4 out of 5
    Optimized for quick response
    Entry Level Price:$0

    The job is tough for modern marketers. Either you’re juggling various point solutions, or you’re stuck with tools that are powerful yet impossible to use. This means scattered customer data, lackluster marketing, and too much time spent fussing with software. But it doesn’t have to be that way. With Marketing Hub, all your marketing tools and data are on one easy-to-use, powerful platform. You’ll save valuable time and get all the context you need to provide a personalized experience that attra

    (4,395)4.4 out of 5
    Entry Level Price:$0

    Mailchimp’s all-in-one Marketing Platform helps small businesses market smarter so you can grow faster. As the backbone for your customer relationships, they provide AI-powered, user-friendly tools anyone can use to be successful. Mailchimp puts your audience at the center so you can send marketing emails and automated messages, create targeted ad campaigns, build landing pages, send postcards, facilitate reporting and analytics, and sell online. Millions of businesses and individuals - from com

    (318)4.7 out of 5
    Entry Level Price:$97 a month

    Clickfunnels is one of the world’s most popular online sales funnel platforms where users can quickly and easily create beautiful sales pages that convert visitors into leads and paying customers. No tech, design, or coding experience necessary. Hundreds of plug n’ play templates at your fingertips. Or customize your own funnels. Clickfunnels comes with training, tutorials, and smooth 3rd party app, email, and payment integration. Users have built working funnels in as little as 10 minutes!

    (6,990)4.6 out of 5
    Optimized for quick response
    Entry Level Price:$9 Per Month - Paid Yearly

    ActiveCampaign's category-defining Customer Experience Automation (CXA) Platform helps over 130,000 businesses in 170 countries meaningfully engage with their customers. The platform gives businesses of all sizes access to hundreds of pre-built automations that combine email marketing, marketing automation, CRM, and machine learning for powerful segmentation and personalization across social, email, messaging, chat, and text. Over 70% of ActiveCampaign's customers use its 300+ integrations inclu

    (643)4.5 out of 5
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    SharpSpring is a comprehensive revenue growth platform with robust sales and marketing automation features, functionality and performance. SharpSpring is one of the most flexible platforms on the market, offering powerful, behavior-based email marketing, native or 3rd party CRM integration, dynamic forms, landing page and blog builders, social media management, universal CMS compatibility, and integration with hundreds of applications. SharpSpring is usually less than 1/3 the cost of the comp

    (257)4.7 out of 5

    Duda is a leading web design platform for web professionals and agencies of all sizes, with powerful team collaboration and client management tools for building and managing websites at scale. Our platform enables you to build feature-rich websites that are perfectly suited to desktop, tablet and mobile, and automatically optimized for Google PageSpeed.

    (1,206)4.6 out of 5
    Entry Level Price:$0 / month

    Trusted by over 180,000 businesses worldwide, Sendinblue is an all-in-one marketing platform for engaging with your contacts and building better customer relationships through targeted and meaningful communication. Cover your entire marketing funnel with our all-in-one solution for marketing automation, email marketing, SMS marketing, chat, Facebook Ads, CRM and for sending transactional messages via email and SMS. Sendinblue's real power comes from the flexible and versatile marketing automat

    (250)4.4 out of 5
    Optimized for quick response
    Entry Level Price:$72 /month

    Unbounce helps you convert more of your visitors into leads, sales, and customers. Using our drag-and-drop builder, you can create and publish your own landing pages without needing a developer to code ‘em. Get conversion intelligence insights and enhance the intuition and skills you already have to ensure the best campaign performance every time. ✔️Build Any Page on Your Own With our easy drag-and-drop builder and 100+ high-converting templates, you can bring any campaign vision to life in a f

    (332)4.6 out of 5
    Entry Level Price:Free

    MailerLite is the email marketing software that is laser-focused on providing exceptional value to its existing customers—including an intuitive user experience, fast 24/7 live support and straightforward pricing that makes sense for small businesses. Designed for people of all skill levels, MailerLite empowers you to create professional campaigns from start to finish. Grow your audience with custom landing pages, forms and pop-ups, use the intuitive drag & drop editor and pre-designed temp

    (257)4.7 out of 5
    Entry Level Price:$0 for life

    With Moosend you can easily manage multiple email campaigns and mailing lists, as well as design and send striking, responsive newsletters created on the built-in campaign editor. Upgrade your marketing campaigns with intelligent email automation, personalization tags, landing pages, and subscription forms. Get meaningful campaign reports and watch your statistics feed in real-time. You can test Moosend for as long as you like with our free forever plan as long as you have less than 1,000 s

    (256)4.3 out of 5
    Optimized for quick response
    Entry Level Price:$199 per month

    Instapage is the leader in post-click automation and helps digital advertisers create more relevant and impactful advertising by unifying the post-click stage of the advertising funnel. With Instapage, marketers can maximize conversions by creating, personalizing, and optimizing post-click landing pages at scale, and automatically connecting ads with relevant post-click pages. With over two million landing pages at an average conversion rate of over 16%, Instapage is helping leading brands acro

    (133)4.3 out of 5
    Entry Level Price:$79 /month

    Ontraport is an all-in-one integrated platform that delivers essential business features, including a powerful CRM system, marketing automation, membership sites, one-click WordPress hosting, outstanding email delivery, payment processing, direct-mail printing, affiliate management, and our innovative business automation suite.

    (187)4.4 out of 5

    Landingi is an everyday marketing platform to run marketing campaigns with landing pages independently. The platform offers multiple solutions to support customers at every step of marketing campaign creation using landing pages, from design, through the campaign's launch, integration, optimization, to conversion. Landingi platform comes with an incredible intuitive drag & drop editor where you can design beautiful landing pages, mobile pages, and sales funnels effortlessly. With 300+ ready

    (98)4.6 out of 5
    Optimized for quick response

    EngageBay is a popular and powerful integrated, all-in-one marketing, sales, and support CRM software supporting over 29500 growing companies around the globe. EngageBay helps companies to acquire, engage, nurture web visitors and convert them to happy customers and grow their business 3x and more. EngageBay offers a slew of features including: - Simple and powerful All-in-One CRM - Easy to use marketing automation software - Email marketing - Free Live Chat Software - Powerful helpdesk soft

    (624)4.1 out of 5
    Optimized for quick response

    GetResponse is a comprehensive marketing software platform that helps you create content, boost sales, and increase traffic to your website. Integrated email marketing, autoresponders, and landing pages let you automate essential tasks and launch effective marketing campaigns. Advanced analytics make it easy to track conversions, leads, and ROI, and learn what your customers want. Customizable template scenarios do the work for you – no coding necessary.

    (64)4.6 out of 5

    Force24 is the UK's fastest-growing marketing automation platform. They are a 50+ strong team of passionate marketing experts with a range of skills including strategy, design and technical development. Force24 offers all their clients free training & support - for life, on a 2 minute SLA, during UK working hours. 1 in 4 people who see the power of the Force24 platform go on to buy it - and what's more - they have an impressive 98.2% client retention rate. People are happy with Force24!

    (103)4.0 out of 5
    Optimized for quick response

    Leadpages® is a best-in-class digital lead generation platform that enables entrepreneurs and marketers to easily publish web pages, confidently generate leads, and consistently transform clicks into customers. From landing pages to Facebook ads, Leadpages helps you get in business and stay in business online. Trusted by more than 45,000+ users, Leadpages is powered by a Minneapolis-based team of conversion-marketing masterminds as well as the friendliest tech support team on the planet. Why

    (121)4.0 out of 5
    Entry Level Price:$99 per month

    Wishpond is a platform of simple tools for lead generation and marketing automation used by more than 5,000 businesses: Landing Pages: Build, publish & A/B split test mobile-responsive Landing Pages in minutes. Website Popups: Convert more website visitors into leads with website popup forms. Forms: Embed Lead-Generation Forms on your website and blog. Contests & Promotions: Run Facebook Sweepstakes, Photo Contests, Instagram Hashtag Contests and more. Marketing Automation: Trigge

    (109)4.7 out of 5

    Tars is a chatbot platform that allows you to build conversational workflow to talk to users clicking on your PPC/Paid campaigns. Tars web-based chatbots replace your static landing pages (forms) to give your users a conversational post-click experience and help you get 2x-3x higher conversion rates.

    (12)4.9 out of 5
    Entry Level Price:$0 forever

    Marketing teams need agile software that allows them to rapidly, build, test, and scale the things that work without relying on developer support. For most teams, this is a major struggle and bottleneck. Unstack's agile all-in-one marketing platform brings content management, analytics, and integrations together under one roof to help teams grow their businesses faster. With Unstack, you'll be able to able build and manage all of your content, including websites, landing pages, and flagship con

    (24)4.7 out of 5

    Use Swipe Pages to convert more ad clicks to leads & sales by building blazing fast mobile optimized AMP landing pages without code. Swipe Pages comes with an intuitive drag & drop builder and 40+ conversion optimized templates to help you create effective landing pages quickly. Run A/B tests and measure performance using in-built Analytics. Sell products directly from landing pages using 1-click Stripe checkouts. Capture leads and send to your CRM or email marketing software with direct

    (13)5.0 out of 5

    Elite Funnels is the all-in-one funnel & website building platform, used by individuals and businesses. With 1000's of integrations, 12 different payment processors, API & webhooks available, you also have the ability to: - Build stunning websites using our drag & drop website builder. There are 100's of ready-to-go templates, which are optimized for mobile and no coding is required. - Create epic sales funnels - Create your own eCommerce store - Create & sell courses & me

    (78)4.4 out of 5
    Entry Level Price:$99 per month

    ShortStack is a digital marketing platform built for engagement, lead collection and marketing automation. Create unique contest landing pages and quizzes, run social contests, choose winners, send emails and analyze results - all from one place. From instant win and photo-vote contests to hashtag contests and simple sweepstakes, use our readymade, customizable templates to build mobile-responsive landing pages in minutes.

    (562)4.2 out of 5

    AWeber is a market leader of small business email marketing software. Founded in 1998, AWeber has over 20 years of proven success helping more than one million customers around the world reliably connect with their prospects and customers through powerfully-simple email marketing software. Along with its award-winning 24/7 US-based customer support, AWeber delivers the ability to quickly build responsive landing pages, load and manage contacts, send amazing emails, send instant push notification

    (279)4.0 out of 5
    Entry Level Price:$0 per month

    Agile CRM is a fully integrated CRM with sales tracking, contact management, marketing automation, web analytics, 2-way emails, telephony, helpdesk with a clean modern interface. With Agile CRM, SMB's can now: - Automate their marketing, sales and customer retention process with simple and powerful drag-drop editor - Convert website visitors directly to leads in the CRM - Nurture, track and score leads automatically based on web or email activity - Enable multi channel communication with th

    (35)4.0 out of 5

    Kartra, the all-in-one marketing platform to run your online business, cuts out hours of daily work, while earning you effortless money around the clock with advanced automations. Kartra lets you turn on a host of automations based on your recipients' behaviors, such as watching a video or opening an email. Kartra will then automatically send follow-up messages, assign tags, subscribe and unsubscribe to lists, add to marketing sequences, and much more.

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    Check out the G2 Grid® for the top Landing Page Builders products. G2 scores products and sellers based on reviews gathered from our user community, as well as data aggregated from online sources and social networks. Together, these scores are mapped on our proprietary G2 Grid®, which you can use to compare products, streamline the buying process, and quickly identify the best products based on the experiences of your peers.
    Leaders
    High Performers
    Contenders
    Niche
    HubSpot Marketing Hub
    ActiveCampaign
    AWeber
    Unbounce
    GetResponse
    Ontraport
    Agile CRM
    Sendinblue
    MailerLite
    SharpSpring
    Leadpages
    Instapage
    Duda
    ShortStack
    Wishpond
    Moosend
    ClickFunnels
    TARS
    Landingi
    Kartra
    Force24
    EngageBay All-in-One Suite
    Mailchimp All-in-One Marketing Platform
    Unstack
    Elite Funnels
    Swipe Pages
    Market Presence
    Satisfaction

    Learn More About Landing Page Builders

    What are Landing Page Builders?

    A landing page is a standalone web page designed to drive visitors to complete a specific action or conversion such as making a purchase, signing up for a newsletter, or downloading content. These pages are commonly used for lead generation in marketing promotions, advertisements, and sales funnels. Designing and launching a website or new web page is a daunting task for non-technical users, and some businesses may not have the resources to build unique landing pages for every marketing campaign. Instead, businesses use landing page builders to create, manage, and analyze many different types of landing pages. These tools offer a simple drag and drop or WYSIWYG (What You See Is What You Get) editors, as well as pre-designed templates, enabling users to create and publish beautiful landing pages without the assistance of a web developer or IT team.

    Key Benefits of Landing Page Builders

    • Help increase conversion rates
    • Reduce dependence on web developers
    • Ease the creation of landing pages
    • Improve existing or previously published landing pages
    • Improve lead generation strategies
    • Track the efforts of marketing and advertising campaigns
    • Aid the growth strategy of any business

    Why Use Landing Page Builders?

    Lead generation — One of the most common purposes of a landing page is to capture new leads for a business. Landing pages for lead generation contain online forms that ask visitors to submit their name and contact information typically to access gated content, such as a webinar recording or whitepaper, or to sign up for an event or newsletter. The visitor’s data is then shared with the company’s CRM or marketing database, allowing sales and marketing teams to continue engaging the prospect, with the eventual goal of converting the prospect into a customer. To facilitate this process, most landing page builders integrate with a company’s technology stack, including marketing automation platforms, email marketing software, and CRM software.

    Improve conversion rates — Another popular use of landing page builders is for the creation of unique post-click landing pages for advertising campaigns. When a consumer clicks on a digital advertisement on a search engine or social media site, they expect to be sent to a page with content that is relevant to the advertisement. For example, if a meal delivery brand is advertising a discount for first-time customers, users who click on the ad expect the link to bring them to a page with further information about the discount and a registration form to sign up for their first meal kit. If the advertisement brings them to the brand’s main website instead, the user may be distracted by navigation menus and fail to convert. By offering a streamlined, direct path to purchase landing pages help marketers improve conversion rates. Since promotions like this are usually temporary, landing page builders allow marketers to create a distinct page for each campaign.

    Save time and resources — Landing page builders allow marketers to optimize and scale their lead generation campaigns without the assistance of web developers. These products enable marketers to create more landing pages in a shorter amount of time, ultimately improving conversions and return on investment (ROI). Landing page software also frees up time and resources for development teams to focus on other projects that contribute to the company’s bottom line.

    Who Uses Landing Page Builders?

    Landing page builders can be used by anyone: beginners who would benefit most from drag-and-drop functionality, marketers already versed in creating landing pages, and developers who create landing pages from scratch. Small business owners benefit from landing page builders that offer preset, conversion-ready templates along with integrations with existing tools.

    Marketing — Marketing teams use landing page software to create beautiful, high-converting landing pages for digital advertising campaigns. Since landing page builders are designed for non-technical users, these products allow marketers to create a plethora of different pages for each new ad campaign. Marketers may also wish to create distinct landing pages for different audiences—for example, ensuring that landing page content aligns with the visitor’s geographic location or acquisition channel improves user experience and leads to higher conversions. Landing page builders help marketers create content that is highly personalized and relevant to each user, improving the chance that a prospect converts into a paying customer.

    E-commerce — E-commerce brands use landing page builders to create product pages. While e-commerce sites include built-in product pages, these pages still contain generic calls to action and navigation menus which may distract potential customers from a specific conversion goal. Landing page builders allow e-commerce businesses to create product-specific pages with engaging content and streamlined designs that are optimized for conversion. Additionally, updating an e-commerce site may require involvement from a web development team. Landing page software empowers e-commerce marketers to quickly create landing pages for flash sales or holidays without involving developers.

    Landing Page Builders Features

    Templates — Landing page builders come with dozens or even hundreds of templates to choose from. This eases the design process considerably, especially for users who may not have much design experience. Templates are typically optimized for a specific use case, such as lead generation, e-commerce, email marketing, or pay-per-click (PPC) advertisements. Users will likely want to customize the template with their company’s brand colors or font styles to ensure a consistent brand experience.

    Advanced customization — For users with more technical knowledge, landing page builders offer advanced customization options. These features enable users to edit a page’s existing code or add custom code, such as CSS or JavaScript.

    Multimedia — A landing page wouldn’t be complete without images. Most landing page builders offer a built-in media library where users may upload their own images and add them to their pages. Other multimedia features may include integrations with stock photos websites and the ability to embed videos from video hosting software.

    A/B testing — An important strategy for conversion rate optimization is A/B testing. Landing page builders typically offer built-in features for running A/B tests, which allows marketers to deploy two different versions of a landing page and determine which one performs best. After collecting the results of an A/B test, marketers better understand which features of a page lead to more conversions and tweak future pages accordingly. If a landing page builder doesn’t include A/B testing features, it may integrate with A/B testing software.

    Digital analytics — Landing page builders provide analytics features which track page traffic, clicks, and conversions. Analytics tools give marketers real-time insight into how their landing pages are performing. Most landing page builders also integrate with popular digital analytics software so users are able to conduct further analysis.

    Integrations — Integrations are essential for the success of a landing page. Many landing page builders integrate with web content management software to ensure that each page seamlessly replicates the design of a business’ main website. Maintaining a consistent design improves brand awareness and consumer trust; if a consumer clicks on an advertisement and lands on a page that doesn’t align with the company’s brand, they may feel confused or doubtful of the page’s authenticity. Landing page builders also integrate with other marketing products such as email marketing and marketing automation software, digital advertising channels for running advertising campaigns on search engines and social media, as well as analytics tools for measuring traffic and page performance.

    Potential Issues with Landing Page Builders

    Responsive design — Something buyers should consider is the ability for the product to create landing pages that are optimized for both desktop and mobile solutions. A landing page that looks gorgeous on a desktop computer but looks squashed or stretched out on a mobile is off putting for mobile users and may surely result in reduced conversion rates. Make sure to test out a trial or demo version of the product to see if the created landing pages respond to all devices a user may visit the website through, including mobile devices, tablets, and desktop computers.

    Lack of customization — Landing pages are utilized by beginners, marketers familiar with the terrain, and experienced developers. That range in users means that products vary in their customization opportunities. Some products allow easy drag-and-drop functionality and some products are very restrictive in the kinds of edits they allow on preset templates. However, for the latter, those preset templates have already been optimized for best conversions, so those products are best for businesses and individuals who are building landing pages for the first time.

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