# Best Inbound Call Tracking Software - Page 3 *By [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh)* Inbound call tracking software attributes incoming phone calls to their marketing sources by using unique, local, or toll-free numbers for advertisements, websites, pay-per-click campaigns, and keywords. Many solutions use dynamic number insertion (DNI) to dynamically display different trackable phone numbers based on a visitor’s traffic source. This allows organizations to track the effectiveness of specific marketing campaigns in generating leads. Inbound call tracking software products often go beyond basic tracking by offering advanced call recording, monitoring, and analytics to qualify leads and provide more granular reporting. Unlike [contact center tools](https://www.g2.com/categories/contact-center) that rely on interactive voice response (IVR) numbers or internal direct inward dialing (DID) numbers for call handling and routing, inbound call tracking platforms are primarily used by marketing teams to attribute calls to campaigns and channels. This enables organizations to analyze and optimize marketing campaigns and measure ROI across channels. Inbound call tracking products seamlessly integrate with [marketing analytics software](https://www.g2.com/categories/marketing-analytics), [attribution software](https://www.g2.com/categories/attribution?source=search), and [digital advertising tools](https://www.g2.com/categories/digital-advertising-tech), providing a means to streamline offline conversions into overall conversion funnels. They often integrate with [customer relationship management (CRM) software](https://www.g2.com/categories/crm) products to log and track leads for marketing and sales teams. Additionally, inbound call tracking software can have [outbound call tracking](https://www.g2.com/categories/outbound-call-tracking) features, which are frequently used by sales representatives, as well as [conversation intelligence](https://www.g2.com/categories/conversation-intelligence) features to transcribe and analyze inbound calls. To qualify for inclusion in the Inbound Call Tracking category, a product must: - Generate unique, trackable phone numbers for marketing attribution using local, toll-free, or dynamically inserted numbers (e.g., via DNI), and not rely solely on IVR or DID numbers intended for call handling rather than marketing tracking - Attribute incoming calls and texts to specific marketing sources such as ads, campaigns, keywords, or channels - Support call recording and monitoring for inbound calls made to tracking numbers - Provide real-time analytics and call reporting on marketing performance - Integrate with marketing or sales platforms such as digital advertising tech, CRM, or marketing analytics to support lead attribution and conversion tracking ## How Many Inbound Call Tracking Software Products Does G2 Track? **Total Products under this Category:** 92 ### Category Stats (May 2026) - **Average Rating**: 4.44/5 - **New Reviews This Quarter**: 116 - **Buyer Segments**: Small-Business 54% │ Mid-Market 46% │ Enterprise 1% - **Top Trending Product**: Ricochet360 (+0.069) *Last updated: May 18, 2026* ## How Does G2 Rank Inbound Call Tracking Software Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 6,800+ Authentic Reviews - 92+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## Which Inbound Call Tracking Software Is Best for Your Use Case? - **Leader:** [CallRail](https://www.g2.com/products/callrail/reviews) - **Highest Performer:** [Ringostat](https://www.g2.com/products/ringostat/reviews) - **Easiest to Use:** [800.com](https://www.g2.com/products/800-com/reviews) - **Top Trending:** [WhatConverts](https://www.g2.com/products/whatconverts/reviews) - **Best Free Software:** [CallRail](https://www.g2.com/products/callrail/reviews) --- **Sponsored** ### Fathom Fathom is the #1-rated AI meeting partner that captures what matters and turns every conversation into clear, actionable outcomes. It surfaces decisions, makes every meeting searchable, and syncs insights directly into CRM and productivity tools – eliminating manual work. Named to G2’s 2026 Best Software Awards Top 100, and recognized by HubSpot as its 2025 Most Used App of the Year, Fathom is trusted by hundreds of thousands of companies worldwide to help individuals stay focused, teams stay aligned, and organizations move faster. [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=627&secure%5Bdisplayable_resource_id%5D=1567&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=neighbor_category&secure%5Bplacement_resource_ids%5D%5B%5D=1567&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=156120&secure%5Bresource_id%5D=627&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Finbound-call-tracking%3Fpage%3D3&secure%5Btoken%5D=de5d8caaa200231347fcfc8693f4da93055eee4d212559b548363d12746c9f48&secure%5Burl%5D=https%3A%2F%2Fwww.fathom.ai%2F&secure%5Burl_type%5D=company_website) --- ## What Are the Top-Rated Inbound Call Tracking Software Products in 2026? ### 1. [Dynamic](https://www.g2.com/products/dynamic/reviews) Virtual Call Center Services & Telemarketing Software for your business. Dynamic Interactive offers Voice Broadcasting, Predictive Dialers, SMS Marketing, Call Tracking and more. **Average Rating:** 2.5/5.0 **Total Reviews:** 2 **How Do G2 Users Rate Dynamic?** - **Performance and Reliability:** 10.0/10 (Category avg: 8.8/10) - **Privacy, Security, and Compliance:** 10.0/10 (Category avg: 8.8/10) **Who Is the Company Behind Dynamic?** - **Seller:** [Dynamic Interactive](https://www.g2.com/sellers/dynamic-interactive) - **Year Founded:** 2002 - **HQ Location:** Irvine, US - **Twitter:** @dynamicic (191 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/dynamic-interactive-corp. (12 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 50% Mid-Market, 50% Small-Business ### 2. [Marketing Optimizer](https://www.g2.com/products/marketing-optimizer/reviews) Marketing optimization software for marketing managers that are focused on generating targeted leads and improving sales team performance. Marketing Optimizer empowers digital marketers with the tools and reporting to continually improve their lead generation campaigns. **Average Rating:** 5.0/5.0 **Total Reviews:** 2 **Who Is the Company Behind Marketing Optimizer?** - **Seller:** [Marketing Optimizer](https://www.g2.com/sellers/marketing-optimizer-0cff272b-e61d-40ba-96e9-6accb365fb4a) - **Year Founded:** 2007 - **HQ Location:** Traverse City, US - **LinkedIn® Page:** http://www.linkedin.com/company/marketingoptimizer (7 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 50% Mid-Market, 50% Small-Business ### 3. [Prismana](https://www.g2.com/products/prismana/reviews) Prismana is an online attribution platform built from the ground up to help businesses measure the efficacy of their efforts. To put this more simply, Prismana was created to be an easy, cost effective solution to a problem plaguing businesses since they started using the internet to do business: “Are our efforts driving business?” Now, companies can track leads/conversions from any channel, through any contact mechanism. It doesn't matter how or where on your site the visitor chooses to convert. Prismana will attribute it all. And the best part is that it's completely invisible to the visitor. Their experience on your site is not disrupted at all. Prismana is easy to use and can be fully implemented in minutes, not days. The product is simple to use and master. No special training required. It will not disrupt your existing systems. Prismana usually warrants zero adjustments to existing systems and minor (if any) development time on your website. There are lots of attribution solutions out there. We feel that you will not find a greater value than Prismana. **Average Rating:** 5.0/5.0 **Total Reviews:** 2 **How Do G2 Users Rate Prismana?** - **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.1/10) **Who Is the Company Behind Prismana?** - **Seller:** [Prismana](https://www.g2.com/sellers/prismana) - **Year Founded:** 2016 - **HQ Location:** Cary, US - **Twitter:** @PrismanaHelp (23 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/11019683 (1 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 50% Small-Business, 50% Mid-Market ### 4. [Ricochet360](https://www.g2.com/products/speed-to-contact-llc-ricochet360/reviews) Ricochet360 is the All-in-One Auto Dialer, CRM/Lead Management, and Marketing Automation Platform designed for both inbound & outbound agents looking for a competitive advantage by enabling them to call a new lead in one second, nurture and engage prospects throughout the entire sales process, and automate 95% of their daily workflows. **Average Rating:** 4.4/5.0 **Total Reviews:** 20 **How Do G2 Users Rate Ricochet360?** - **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.1/10) - **Performance and Reliability:** 10.0/10 (Category avg: 8.8/10) - **Visitor & Keyword Tracking:** 8.3/10 (Category avg: 8.6/10) - **Privacy, Security, and Compliance:** 8.3/10 (Category avg: 8.8/10) **Who Is the Company Behind Ricochet360?** - **Seller:** [Speed to Contact](https://www.g2.com/sellers/speed-to-contact) - **Year Founded:** 2010 - **HQ Location:** El Segundo, CA - **Twitter:** @speedtocontact (521 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/1873214 (66 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 55% Mid-Market, 36% Small-Business #### What Are Ricochet360's Pros and Cons? **Pros:** - Ease of Use (2 reviews) - Easy Integration (2 reviews) - Lead Management (2 reviews) - User-Friendly (2 reviews) - Automation (1 reviews) **Cons:** - Complex Setup (1 reviews) - Dashboard Issues (1 reviews) - Image Management (1 reviews) - Lead Management (1 reviews) - Limited Customization (1 reviews) ### 5. [AddSource](https://www.g2.com/products/addsource/reviews) Enable True Performance Based Marketing, Track & Sell Leads Directly to Customers on Autopilot! - A Complete Pay Per Action Platform - Lead Tracking & Distribution Tailored Made For Performance - Simplified Call Tracking dedicated to helping businesses reduce costs and increase profits. Our platform designed to help everyone reach maximum ROI and benefit from each interaction. **Average Rating:** 4.5/5.0 **Total Reviews:** 1 **How Do G2 Users Rate AddSource?** - **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.1/10) **Who Is the Company Behind AddSource?** - **Seller:** [AddSource](https://www.g2.com/sellers/addsource) - **Year Founded:** 2012 - **HQ Location:** Portland, US - **Twitter:** @addsource (142 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/addsource (6 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 100% Mid-Market ### 6. [AVANSER](https://www.g2.com/products/avanser/reviews) AVANSER is a call recording software that delivers powerful call-data on virtually every aspect of a sales call. **Average Rating:** 4.5/5.0 **Total Reviews:** 1 **Who Is the Company Behind AVANSER?** - **Seller:** [AVANSER](https://www.g2.com/sellers/avanser) - **Year Founded:** 2003 - **HQ Location:** Sydney, AU - **Twitter:** @AVANSER_AUS (263 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/avanser (27 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 100% Small-Business ### 7. [CallAction](https://www.g2.com/products/callaction/reviews) CallAction is a mobile web application to automate the tracking and engagement of inbound calls across all marketing channels. **Average Rating:** 5.0/5.0 **Total Reviews:** 1 **How Do G2 Users Rate CallAction?** - **Visitor & Keyword Tracking:** 10.0/10 (Category avg: 8.6/10) **Who Is the Company Behind CallAction?** - **Seller:** [Callaction](https://www.g2.com/sellers/callaction) - **Year Founded:** 2015 - **HQ Location:** Whittier, US - **Twitter:** @callactionco (599 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/callaction-co/ (10 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 100% Mid-Market ### 8. [CallPlease](https://www.g2.com/products/callplease/reviews) Call smarter. Track, sync and manage communications with a cloud-based call log. **Average Rating:** 4.0/5.0 **Total Reviews:** 1 **Who Is the Company Behind CallPlease?** - **Seller:** [CallPlease](https://www.g2.com/sellers/callplease) - **Year Founded:** 2011 - **HQ Location:** Los Angeles, US - **Twitter:** @CallPlease (122 Twitter followers) - **LinkedIn® Page:** http://www.linkedin.com/company/callplease (4 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 100% Small-Business ### 9. [Clickpath](https://www.g2.com/products/clickpath/reviews) Call tracking and multi-channel marketing solutions. **Average Rating:** 4.5/5.0 **Total Reviews:** 1 **How Do G2 Users Rate Clickpath?** - **Performance and Reliability:** 6.7/10 (Category avg: 8.8/10) - **Visitor & Keyword Tracking:** 8.3/10 (Category avg: 8.6/10) - **Privacy, Security, and Compliance:** 8.3/10 (Category avg: 8.8/10) **Who Is the Company Behind Clickpath?** - **Seller:** [Who's Calling](https://www.g2.com/sellers/who-s-calling) - **Year Founded:** 1998 - **HQ Location:** College Station, US - **LinkedIn® Page:** https://www.linkedin.com/company/who's-calling (71 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 100% Enterprise ### 10. [iovox](https://www.g2.com/products/iovox/reviews) Phone call tracking and productivity software for individuals and businesses around the world. **Average Rating:** 4.5/5.0 **Total Reviews:** 1 **How Do G2 Users Rate iovox?** - **Performance and Reliability:** 10.0/10 (Category avg: 8.8/10) - **Visitor & Keyword Tracking:** 10.0/10 (Category avg: 8.6/10) - **Privacy, Security, and Compliance:** 10.0/10 (Category avg: 8.8/10) **Who Is the Company Behind iovox?** - **Seller:** [iovox](https://www.g2.com/sellers/iovox) - **Year Founded:** 2007 - **HQ Location:** London, GB - **Twitter:** @iovox (8,893 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/iovox (36 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 100% Enterprise ### 11. [ITC Cloud DX](https://www.g2.com/products/itc-cloud-dx/reviews) Get real-time analytics, alerts, and insights into your sales and service departments with AI-powered call tracking software by In-Telecom Cloud DX. Sales and support are the lifeblood of your organization. They bring in new business and help you maintain excellent client relationships. But how do you improve that experience? In-Telecom Cloud DX is an AI-powered communications intelligence platform designed to help you maximize the effectiveness of your calls and improve performance in real-time. Manage your calls, analyze performance, maximize marketing effectiveness, and increase ROI with In-Telecom Cloud DX. With an AI-powered call tracking solution, you'll be able to dig deeper into sales and service performance, identify best practices, and optimize your workflows. **Average Rating:** 3.5/5.0 **Total Reviews:** 1 **Who Is the Company Behind ITC Cloud DX?** - **Seller:** [In-Telecom](https://www.g2.com/sellers/in-telecom) - **Year Founded:** 2009 - **HQ Location:** Slidell, Louisiana - **Twitter:** @_intelecom_ (46 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/in-telecom/ (139 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 100% Enterprise ### 12. [Jess](https://www.g2.com/products/jess/reviews) Jess is a marketing analytics software company based in Philadelphia, PA that helps marketers know if their advertising is working. The Jess Dashboard aggregates data from Google Analytics, Google Search Console, and advertising platforms including Google, Facebook, and Microsoft Ads. It helps make it easier for marketers to stay on top of marketing results and spending and saves time by letting you see your marketing results in one place. Optional phone call tracking and form tracking features let you know exactly who is contacting you, how they found you, and at what cost per lead. Integrations with Salesforce and ZohoCRM let you track individual leads all the way to the sale and calculate cost per sale and ROAS. Agencies love Jess because it completely automates monthly reporting. The Jess Dashboard is free and add ons range from $8 per month, making better analytics and reporting within reach of any agency or SMB budget. **Average Rating:** 4.5/5.0 **Total Reviews:** 1 **Who Is the Company Behind Jess?** - **Seller:** [Jess](https://www.g2.com/sellers/jess) - **Year Founded:** 2019 - **HQ Location:** Philadelphia, US - **Twitter:** @aerialscoop (5 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/jessanalytics/ (28 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 100% Small-Business ### 13. [MCUBE Toll-free Number](https://www.g2.com/products/mcube-toll-free-number/reviews) A toll-free number is a telephone number that is free for the calling party to dial. This means that the cost of the call is paid for by the owner of the toll-free number, rather than the person making the call. Toll-free numbers are often used by businesses to provide customer service or technical support. They can also be used by individuals or organizations to establish a point of contact for information or support. **Average Rating:** 4.5/5.0 **Total Reviews:** 1 **Who Is the Company Behind MCUBE Toll-free Number?** - **Seller:** [MCUBE](https://www.g2.com/sellers/mcube-4a8e04c2-b29e-4cf4-b2c6-91a13e432483) - **Year Founded:** 2006 - **HQ Location:** Bangalore, IN - **Twitter:** @MCUBE1234 (150 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/vmc-mcube/ (93 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 100% Small-Business #### What Are MCUBE Toll-free Number's Pros and Cons? **Pros:** - Number Management (1 reviews) **Cons:** - Call Connectivity Issues (1 reviews) ### 14. [Outleads](https://www.g2.com/products/outleads/reviews) From intelligent call routing - based on preceding web activity - through phone sale recording in AdWords to segmenting callers for online retargeting advertising & content, Outleads' technology covers every aspect of the customer journey. **Average Rating:** 4.3/5.0 **Total Reviews:** 2 **How Do G2 Users Rate Outleads?** - **Has the product been a good partner in doing business?:** 6.7/10 (Category avg: 9.1/10) - **Performance and Reliability:** 8.3/10 (Category avg: 8.8/10) - **Visitor & Keyword Tracking:** 8.3/10 (Category avg: 8.6/10) - **Privacy, Security, and Compliance:** 8.3/10 (Category avg: 8.8/10) **Who Is the Company Behind Outleads?** - **Seller:** [Outleads](https://www.g2.com/sellers/outleads) - **Year Founded:** 2013 - **HQ Location:** New York City, NY - **Twitter:** @Outleads (159 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/outleads (6 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 50% Mid-Market, 50% Small-Business ### 15. [SalesExec](https://www.g2.com/products/salesexec/reviews) SalesExec is a web-based sales engagement and lead management solution that helps salespeople contact and close more leads in less time. Salespeople surpass their quota by getting 40−60% more of their prospects on the phone and into a conversation. SalesExec works with SMB and enterprise clients across multiple B2C verticals and has deep experience implementing sales best practices to improve ROI from your lead follow-up process. Clients typically achieve positive ROI in 30 to 60 days by being the first to reach every prospect; with automated lead prioritization and multi-touch marketing outreach, converting more of your leads has never been easier. Main Features • Intelligent dialing and lead prioritization • Sales scripts & guided selling • Inbound call tracking and IVR • Lead capture and lead source integration • Automated text and email nurture • Real-time scoreboards, call dashboards, performance dashboards Benefits • Dedicated customer success and implementation specialist assigned to your account • Improve speed to contact, reach prospects in seconds • Omnichannel marketing outreach including text, email, and dialing • Configure the solution for multiple sales channels • Enterprise capable with development resources for best-of-breed integrations **Average Rating:** 4.6/5.0 **Total Reviews:** 19 **How Do G2 Users Rate SalesExec?** - **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.1/10) **Who Is the Company Behind SalesExec?** - **Seller:** [ClickPoint Software](https://www.g2.com/sellers/clickpoint-software) - **Year Founded:** 2005 - **HQ Location:** Scottsdale, AZ - **LinkedIn® Page:** https://www.linkedin.com/company/1170999/ (14 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 63% Small-Business, 26% Mid-Market ### 16. [TrueCall](https://www.g2.com/products/truecall-truecall/reviews) TrueCall is the first comprehensive system for documenting evidence of web-based consumer initiated calls. As a neutral and secure witness to Inbound call events, TrueCall affords advertisers the transparency needed to receive phone calls from external parties while documenting evidence of consumer call initiation. Combining a patent pending process with machine learning, TrueCall helps businesses reduce the risk of fraud and legal liability. With TrueCall you can now: Validate website-based Inbound calls Validate transfers originating from Inbound Calls Document evidence of consumer call initiation Prevent spam and robocalls Document the advertisement used to elicit an Inbound Call Key Features: TrueCall ID: Each TrueCall ID combines a 65 point fingerprint, Al validation, and a call event, tied together with a unique signature which is verified by End Users prior to call receipt. TrueAds: Document the full consumer journey for advertisement to inbound call. With TrueAds you can document the creative seen by the consumer prior to calling in. Zero User Friction: With no additional steps needed for consumers, click through rates remain unaffected. Flexible API: Seamlessly integrate with third-party solutions using our API, enabling efficient analysis of calls. Lightning fast: Our software integrates effortlessly, ensuring \<10ms seconds impact on page load times. Seamless Integration: Designed for ease of use, TrueCall works with most major call tracking platforms making set up effortless Benefits: Increased Efficiency: Reduce manual review time for call recordings, complaints, and landing pages, streamlining call compliance processes. Improved Customer Satisfaction: Enhance consumer experiences by reducing non-compliant outbound calls and misleading marketing practices. Increased Supply Assurance: Confidently purchase more calls from diverse sources with assurance of their origin and authenticity. Transparency: Gain full visibility into consumer experiences and validity, combating misleading marketing practices effectively. Our Mission: We are dedicated to empowering honest call generators, protecting businesses from fraud, and rebuilding consumer trust. By adopting TrueCall, not only can you enhance profitability and safeguard your business, but you can also contribute to establishing a more transparent call ecosystem. Discover how TrueCall can transform your business. Visit TrueCall.com for more information and to schedule a demo. **Average Rating:** 4.0/5.0 **Total Reviews:** 1 **How Do G2 Users Rate TrueCall?** - **Performance and Reliability:** 6.7/10 (Category avg: 8.8/10) - **Visitor & Keyword Tracking:** 6.7/10 (Category avg: 8.6/10) - **Privacy, Security, and Compliance:** 6.7/10 (Category avg: 8.8/10) **Who Is the Company Behind TrueCall?** - **Seller:** [TrueCall](https://www.g2.com/sellers/truecall) - **HQ Location:** N/A - **LinkedIn® Page:** https://www.linkedin.com/company/truecall/ (3 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 100% Mid-Market #### What Are TrueCall's Pros and Cons? **Pros:** - AI Technology (1 reviews) - Call Tracking (1 reviews) - Customer Support (1 reviews) **Cons:** - Call Connectivity Issues (1 reviews) - Lagging Issues (1 reviews) ### 17. [Waybeo](https://www.g2.com/products/waybeo/reviews) Waybeo is an Inbound phone lead acceleration platform with Call tracking and analytics. **Average Rating:** 4.0/5.0 **Total Reviews:** 1 **Who Is the Company Behind Waybeo?** - **Seller:** [VBHC](https://www.g2.com/sellers/vbhc) - **Year Founded:** 2010 - **HQ Location:** Trivandrum, IN - **Twitter:** @Waybeo (104 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/waybeo-technology-solutions-pvt-ltd (55 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 100% Enterprise ### 18. [800response Call Tracking](https://www.g2.com/products/800response-call-tracking/reviews) 800response provides a wide selection of toll-free vanity phone numbers, call tracking tools, and customer analytics data to help businesses manage top-of-the-funnel lead generation efforts while gaining valuable marketing attribution data to help you get your ROI and retain your most valuable customers. We offer a full solution of call tracking tools to help businesses boost and optimize new customer acquisitions, measure and track campaign performance, and monitor the customer experience. If you are looking for caller analytics to improve your ROI and your ad campaign response, 800response has all the tools you need. And we can feed that data directly to your CRM. **Who Is the Company Behind 800response Call Tracking?** - **Seller:** [800response](https://www.g2.com/sellers/800response) - **Year Founded:** 1990 - **HQ Location:** South Burlington, VT - **Twitter:** @800response (424 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/callfinder/ (20 employees on LinkedIn®) ### 19. [AccuRoute](https://www.g2.com/products/accuroute/reviews) Dial800 is the go-to resource for thousands of businesses every year with over 25 years of experience providing essential call tracking, analytics, and cloud-based communication software. With Dial800, every call goes further through bold analytics and meaningful insights. Set up custom call routing for your inbound calls in just a few clicks with AccuRoute® from Dial800. With unlimited routing profiles and 30+ routing rules to choose from, you can easily create unique call flows. Routing options include: - Call criteria routing including caller's location, time of day, or nearest location - Call queue creation & management with callback options - Agent distribution groups including round-robin & hunt groups - Flexible routing menus that capture routing decisions - Remote dial & remote decision routing if you already have your routing rules set up - Call center integrations Creating a call routing system that quickly and efficiently delivers inbound calls to their correct destinations is key to reducing call queue wait times and customer frustrations - the drag-and-drop designer in AccuRoute® makes it easy to create a system that is perfectly built for your needs. **Who Is the Company Behind AccuRoute?** - **Seller:** [Dial 800](https://www.g2.com/sellers/dial-800) - **Year Founded:** 1996 - **HQ Location:** Mahwah, NJ - **Twitter:** @Dial800 (422 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/152645/ (21 employees on LinkedIn®) ### 20. [Alivo](https://www.g2.com/products/alivo/reviews) Alivo is a software company dedicated to helping home service and improvement businesses grow using AI. We streamline sales processes with custom-trained automation tools designed to save time and boost conversion rates. Our AI sales assistant seamlessly integrates into your workflow, automating outreach, follow-ups, and appointment booking via text messaging and Alivo AI Voice. By automating key sales processes with a personalized and engaging approach, Alivo empowers businesses to close deals faster and more efficiently, driving significant conversions and growth. **Average Rating:** 5.0/5.0 **Total Reviews:** 7 **How Do G2 Users Rate Alivo?** - **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.1/10) **Who Is the Company Behind Alivo?** - **Seller:** [Alivo](https://www.g2.com/sellers/alivo) - **Year Founded:** 2023 - **HQ Location:** South Portland, US - **LinkedIn® Page:** https://www.linkedin.com/company/alivoai/ (6 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 100% Small-Business #### What Are Alivo's Pros and Cons? **Pros:** - Customer Support (5 reviews) - Ease of Use (5 reviews) - Helpful (5 reviews) - Positive Experience (5 reviews) - AI Technology (4 reviews) **Cons:** - AI Limitations (1 reviews) - Call Issues (1 reviews) - Learning Curve (1 reviews) - Unclear Instructions (1 reviews) ### 21. [Auditcall](https://www.g2.com/products/auditcall/reviews) AuditCall is eminent for delivering exceptional call analytics solutions for businesses across the world. It provides detailed insights into every aspect that makes your phone ring. Phone Call Tracking, Recording, Analytics, and more to let you drive utmost revenue and get delighted clientele. AuditCall is a product known for its innovative cloud unified communications and collaboration solutions. Headquartered in the United States, AuditCall provides businesses and industries with more advanced and secure ways to connect to their clients, to their employees, boost workforce productivity, and strengthen customer relationships with its intuitive software - AuditCall. It assists corporates in making more informed decisions on how to allocate the marketing spend by optimizing ROI for ads and keywords that turn in the most calls. It is equipped with intriguing features that enable data-driven marketers to optimize the performance of their advertising campaigns, increase sales effectiveness, and improve customer retention. AuditCall not only gives you visibility into the campaigns that are driving your calls but provides a full picture of the outcome of every call. The result? You can make smarter campaign optimization decisions to drive more revenue-generating calls and more efficient campaigns. **Who Is the Company Behind Auditcall?** - **Seller:** [Auditcall](https://www.g2.com/sellers/auditcall) - **Year Founded:** 2017 - **HQ Location:** N/A - **LinkedIn® Page:** https://www.linkedin.com/company/auditcall (1 employees on LinkedIn®) ### 22. [Callbright- Inbound and Outbound Lead Management](https://www.g2.com/products/callbright-inbound-and-outbound-lead-management/reviews) Can we ask you a personal question? How are your lead generation and customer retention tactics working for you? How do you prove call attribution? If you don’t quite know the answer, it’s OK. You’ve come to the right place. Our lead measurement solutions, reporting tools and staff training services will help you gauge your business performance and… well, make it much better. Sound good? We thought so. **Who Is the Company Behind Callbright- Inbound and Outbound Lead Management?** - **Seller:** [Callbright](https://www.g2.com/sellers/callbright) - **HQ Location:** Houston, US - **LinkedIn® Page:** http://www.linkedin.com/companies/callbright-corporation (4 employees on LinkedIn®) ### 23. [CallDynamics](https://www.g2.com/products/calldynamics/reviews) Take control of your marketing spend and maximise your marketing ROI through our Australian call tracking solution. Call today on 1300 006 001 to learn how. **Who Is the Company Behind CallDynamics?** - **Seller:** [Fone Dynamics](https://www.g2.com/sellers/fone-dynamics) - **HQ Location:** Brisbane, AU - **LinkedIn® Page:** http://www.linkedin.com/company/fone-dynamics (7 employees on LinkedIn®) ### 24. [CallGrid](https://www.g2.com/products/callgrid/reviews) CallGrid connects call buyers and sellers with powerful routing, real time bidding, and transparent pricing. The complete marketplace platform for profitable call transactions. We turn every call into a conversion opportunity with intelligent routing, live call bidding, and crystal clear insights that drive better decisions and bigger profits. Whether you’re running pay-per-call campaigns or optimizing inbound sales. Simple. Powerful. Built for the trenches. **Who Is the Company Behind CallGrid?** - **Seller:** [CallGrid](https://www.g2.com/sellers/callgrid) - **Year Founded:** 2025 - **HQ Location:** San Clemente, US - **LinkedIn® Page:** https://www.linkedin.com/company/callgrid/ (4 employees on LinkedIn®) ### 25. [Call Loom Inbound Call Tracking Software](https://www.g2.com/products/call-loom-inbound-call-tracking-software/reviews) Call Loom is a premier inbound call tracking and analytics platform designed to bridge the gap between your offline conversations and online marketing efforts. By assigning unique tracking numbers to specific campaigns ranging from PPC ads and SEO landing pages to traditional billboards Call Loom provides 100% visibility into which channels are actually driving high-value phone leads. Beyond simple attribution, Call Loom offers a sophisticated suite of management tools. With real-time live call streaming, automated transcriptions, and AI-driven storage, businesses can monitor lead quality and agent performance with surgical precision. The platform’s tiered pricing ensures scalability, allowing you to reduce per-minute costs as your volume grows. Whether you are a local service provider or a global enterprise, Call Loom transforms raw voice data into actionable intelligence, helping you optimize your ad spend, increase conversion rates, and prove the total ROI of every marketing dollar. **Who Is the Company Behind Call Loom Inbound Call Tracking Software?** - **Seller:** [Call Loom](https://www.g2.com/sellers/call-loom) - **Year Founded:** 2024 - **HQ Location:** N/A - **LinkedIn® Page:** https://www.linkedin.com/company/call-loom/ (1 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Consulting - **Company Size:** 100% Small-Business ## What Is Inbound Call Tracking Software? [Marketing Software](https://www.g2.com/categories/marketing) ## What Software Categories Are Similar to Inbound Call Tracking Software? - [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics) - [Outbound Call Tracking Software](https://www.g2.com/categories/outbound-call-tracking) - [Conversation Intelligence Software](https://www.g2.com/categories/conversation-intelligence) --- ## How Do You Choose the Right Inbound Call Tracking Software? ### What You Should Know About Inbound Call Tracking Software ### Inbound Call Tracking software buying insights at a glance [Inbound call tracking software](https://www.g2.com/categories/inbound-call-tracking) enables businesses to understand the origin of incoming phone calls and the nature of conversations that occur during those calls. By assigning trackable phone numbers to campaigns, webpages, or channels, these tools connect offline calls to online marketing and customer support activity.&nbsp; In an environment where many buyers still convert over the phone, inbound call tracking has become essential for marketing, sales, and customer support teams that need accurate attribution and call-level insights. Rather than relying on guesswork, inbound call tracking platforms turn calls into measurable data that teams can act on. Buyers typically use inbound call tracking software to solve visibility gaps around lead sources, missed calls, and call quality. Based on review feedback, users value understanding which campaigns drive high-intent calls, improving follow-up speed, and identifying where calls are being lost or mishandled. Many teams also cite better budget decisions, clearer ROI reporting, and improved customer experience as core benefits. When evaluating the best inbound call tracking software, buyers often compare multiple call tracking providers to strike a balance between ease of use, reporting depth, and integrations. Pricing varies depending on call volume, number of tracking numbers, call recording, and advanced analytics. Most vendors offer tiered monthly plans, with higher tiers unlocking features such as dynamic number insertion, keyword-level attribution, and CRM integrations. Larger teams and agencies often move to custom pricing as usage scales. When comparing inbound call tracking tools, buyers tend to weigh pricing flexibility against long-term reporting and data reliability. ### **Top 5 FAQs from software buyers:** - How accurately can the inbound call software track and attribute inbound calls to the correct marketing source, campaign, keyword, and channel? - How well does it integrate with the existing [CRM](https://www.g2.com/categories/crm), [marketing automation](https://www.g2.com/categories/marketing-automation), analytics, and ad platforms so that call data can be used for reporting and follow up? - What level of call intelligence does the product provide, including call recording, transcription, sentiment analysis, and automatic qualification or scoring? - How strong are the routing and lead handling capabilities, including IVR, call flows, queue management, and rules-based routing to the right team or rep? - How reliable and compliant is the platform in terms of call quality, uptime, number provisioning, data security, and adherence to regulations such as GDPR, TCPA, and call recording consent laws? G2’s top-rated inbound call tracking software, based on verified user reviews, includes&nbsp;[CallRail](https://www.g2.com/products/callrail/reviews) **,** [800.com](https://www.g2.com/products/800-com/reviews) **,** [CallTrackingMetrics](https://www.g2.com/products/calltrackingmetrics/reviews) **, and** [Invoca](https://www.g2.com/products/invoca/reviews). ### What are the top-reviewed Inbound Call Tracking software on G2? [CallRail](https://www.g2.com/products/callrail/reviews) - Reviews: 1,605 - Satisfaction: 84 - Market Presence: 96 - G2 Score: 90 [CallTrackingMetrics](https://www.g2.com/products/calltrackingmetrics/reviews) - Reviews: 725 - Satisfaction: 58 - Market Presence: 73 - G2 Score: 65 [Invoca](https://www.g2.com/products/invoca/reviews) - Reviews: 959 - Satisfaction: 97 - Market Presence: 99 - G2 Score: 98 [WhatConverts](https://www.g2.com/products/whatconverts/reviews) - Reviews: 270 - Satisfaction: 87 - Market Presence: 66 - G2 Score: 76 Satisfaction reflects user-reported ratings across various factors, including ease of use, feature fit, and quality of support. ([Source 2](https://www.g2.com/reports)) Market Presence scores are calculated based on review volume, third-party signals, and overall market visibility. ([Source 2](https://www.g2.com/reports)) G2 Score is a weighted composite of Satisfaction and Market Presence. ([Source 2](https://www.g2.com/reports)) Learn how G2 scores products. ([Source 1](https://documentation.g2.com/docs/research-scoring-methodologies?_gl=1*5vlk6s*_gcl_au*MTAwMzU5MzUxLjE3NjM0MTg0NzYuNjY0NTIxMTY0LjE3NjQ2MTc0NzcuMTc2NDYxNzQ3Nw..*_ga*NzY1MDU0NjE3LjE3NjM0NzQ3ODM.*_ga_MFZ5NDXZ5F*czE3NjYwODk1MTMkbzY3JGcxJHQxNzY2MDkyMjQyJGo1NyRsMCRoMA..)) ### What I Often See in Inbound Call Tracking Software #### **Feedback Pros: What Users Consistently Appreciate** - **Campaign-level attribution clearly ties calls to marketing sources** - _“I’ve recently started using the AI-powered features, and they’ve made it much easier to qualify leads and get insights without manually digging through reports. The dashboards feel more intuitive now, and the integration with Google Ads and GA4 has streamlined campaign tracking. I also like how call transcripts are more accurate than before, saving time when reviewing conversations.”_ - [Jamie I](https://www.g2.com/products/callrail/reviews/callrail-review-7283936), CallRail Review - **Fast setup allows tracking numbers to go live quickly** - _“__I really love how clean, intuitive, and easy-to-navigate the dashboard is—it just makes sense. Setup was incredibly fast and straightforward, which I really appreciate. I was able to get up and running right away without any complicated steps. The voicemail-to-text feature is a total game changer—getting a text when someone leaves a voicemail and being able to listen right from my phone without logging in saves so much time. I’ve also noticed the recent improvements to the one-to-one texting feature, which is great to see. It’s clear the platform is evolving and listening to users.”_ - [Stephanie E](https://www.g2.com/products/800-com/reviews/800-com-review-11866654), 800.com Review - **Call recordings and tags help qualify leads and outcomes** - _“I like that CallRail is easy to install on any website, and the dynamic phone insertion shows different phone numbers automatically based on how the visitors were referred. CallRail's reporting helps us measure the quantity and quality of phone call inquiries driven by our different marketing tactics. It's awesome that installation with a tag management tool or CMS like WordPress takes just a few minutes. I appreciate that CallRail can instantly check if it has been installed correctly without waiting for calls.”_ - [John D](https://www.g2.com/products/callrail/reviews/callrail-review-12073423), Callrail Review #### **Cons: Where Many Platforms Fall Short** - **Advanced routing rules require time to configure correctly** - “Some of the features were a bit questionable as far as how to use and configure, but there aren't that many options and once you get familiar it's pretty easy to use. I think I dislike however is the inability to crate a list with variables to add to my SMS Text Campaigns.” - [Kenneth H](https://www.g2.com/products/800-com/reviews/800-com-review-8568610). 800.com Review - **Mobile experiences lag behind desktop reporting workflows** - _“I'd like to see the mobile app worked on more in-depth so it works with Bluetooth headphones and works without any issues going on. I'd also like to see the AI assistant send you a message with all of the lead details they got.”_ - [Seth M](https://www.g2.com/products/callrail/reviews/callrail-review-11893783). CallRail Review - **CRM integrations need manual cleanup or ongoing monitoring** - _“Lacks the more powerful features of some CRMs and other tracking software__“&nbsp;_- [West H](https://www.g2.com/products/whatconverts/reviews/whatconverts-review-11867143), WhatConverts Review. ### My Expert Takeaway on Inbound Call Tracking Software in 2025 Based on G2 reviews, inbound call tracking software earned an average star rating of 4.67, with more than 90% of users likely to recommend the platform. Ease of use and quality of support also scored highly, reinforcing that many inbound call tracking platforms deliver value quickly once implemented. High-performing teams go beyond simply counting calls. They standardize call outcome definitions, consistently tag conversations, and connect call data directly to pipeline or customer resolution metrics. Marketing teams in industries like home services, healthcare, and B2B services often see the strongest impact because inbound calls represent high-intent conversions.&nbsp; For buyers evaluating the best inbound call tracking software, long-term success depends less on surface features and more on attribution accuracy, reporting clarity, and integration reliability. Teams that treat inbound call tracking tools as a core measurement system, rather than just a reporting add-on, are more likely to achieve sustained ROI and improved decision-making across marketing and support operations. ### Inbound Call Tracking FAQs #### **What is the best inbound call tracking software for marketing attribution?** The “best” inbound call tracking software for marketing attribution is usually the one that ties every call back to a specific source, campaign, keyword, or touchpoint with high accuracy. For attribution purposes, marketers seek dynamic number insertion (DNI), keyword-level reporting, and native integrations with CRM and ad platforms, enabling calls to be linked back to web clicks, landing pages, and paid media. Tools that make it easy to see which ads or keywords are actually driving revenue-generating calls tend to rank highest in real user reviews. Some of the best-rated platforms include [CallRail](https://www.g2.com/products/callrail/reviews), [Invoca](https://www.g2.com/products/invoca/reviews), and [800.com](http://800.com). #### **What is the best mobile-friendly call tracking software?** The best mobile-friendly call tracking software is one that features a strong mobile interface or app, allowing representatives to view call details, recordings, and follow-up notes on the go. For many field-heavy teams. For example, for sales reps or local service providers, the ability to listen to calls, add tags, and log outcomes from a phone or tablet is essential. Platforms that maintain a mobile experience nearly on par with the desktop experience consistently stand out in reviews for usability outside the office. #### **What is the most reliable call tracking system for customer support teams?** Customer support teams often value reliability and clarity above all else. The most reliable systems for support combine consistent call routing, clear call logs, robust reporting on abandoned/missed calls, and easy access to recordings. Reliability also means uptime and low data latency, so support leaders know how many calls are coming in, which team answered them, and what the outcomes were in near real time. In reviews, platforms that minimize dropped or misattributed calls and make daily monitoring straightforward tend to rise to the top. #### **Which call tracking software is best for marketing firms?** Marketing firms and agencies usually need tools that can handle multiple clients, campaign-level reporting, and flexible number pools without a lot of manual effort. The best options for firms also include clear dashboards that can be shared with clients, API access or integrations for client reporting stacks, and easy setup for new campaigns. Agencies often prioritize platforms that scale with their client base and make it simple to spin up tracking for new engagements. #### **What software do most call centers use?** Most larger call centers use [contact center platforms](https://www.g2.com/categories/contact-center) or [VoIP systems](https://www.g2.com/categories/voip-providers) for their core call handling (e.g., routing, ACD, IVR), but they often layer inbound call tracking tools on top when marketing attribution, analytics, and source-level reporting are needed. In other words, the primary call system might handle the call itself, while dedicated inbound call tracking software connects that call back to digital campaigns, keywords, and sources, filling a gap that traditional PBX or contact center systems weren’t built to close. #### **Why use inbound call tracking platforms instead of standard phone systems?** Standard phone systems inform you that a call occurred, who answered it, and possibly its duration. Inbound call tracking platforms go much further: they connect the call back to an exact marketing source, show which campaigns generate the highest-value calls, provide call recordings/analysis, and tie outcomes back to sales or support KPIs. This visibility turns phone calls into actionable business intelligence rather than just another line item in a phone bill. ### Sources 1. [G2 Scoring Methodologies](https://documentation.g2.com/docs/research-scoring-methodologies?_gl=1*5vlk6s*_gcl_au*MTAwMzU5MzUxLjE3NjM0MTg0NzYuNjY0NTIxMTY0LjE3NjQ2MTc0NzcuMTc2NDYxNzQ3Nw..*_ga*NzY1MDU0NjE3LjE3NjM0NzQ3ODM.*_ga_MFZ5NDXZ5F*czE3NjYwODk1MTMkbzY3JGcxJHQxNzY2MDkyMjQyJGo1NyRsMCRoMA..) 2. [G2 Market Presence Score Overview](https://www.g2.com/reports) **Researched By:** [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh?_gl=1*1ltwfku*_gcl_au*MTAwMzU5MzUxLjE3NjM0MTg0NzYuMTYzNzM5MTY0OS4xNzY2MTcwMjM2LjE3NjYxNzAyMzY.*_ga*NzY1MDU0NjE3LjE3NjM0NzQ3ODM.*_ga_MFZ5NDXZ5F*czE3Njc3Mjg3MTAkbzc4JGcxJHQxNzY3NzI5MTQ3JGo1OSRsMCRoMA..) **Last updated on:** December 18, 2025