# Mediahawk Reviews **Vendor:** Mediahawk **Category:** [Inbound Call Tracking Software](https://www.g2.com/categories/inbound-call-tracking) **Average Rating:** 3.7/5.0 **Total Reviews:** 5 ## About Mediahawk Reliable and straightforward call tracking and marketing analytics software. Mediahawk is easy-to-use, providing you with accurate, real-time data on your marketing performance, helping you quickly and confidently attribute your sales to marketing campaigns and channels to find out which activities are producing leads and revenue, and which aren't. - Increase your lead generation by getting detailed insight on the marketing sources and campaigns that generate your most qualified leads. - Understand your customers’ buying experience from start to finish, including their phone conversations, and fine tune your marketing campaigns to maximise engagement. - Improve your website conversion rate by identifying which pages your callers are calling from and visiting before, during and after the call. - Integrate Mediahawk with your other favourite martech tools – from Google and Facebook to HubSpot and Salesforce and many more - to streamline your reporting process and work smarter. Mediahawk - leading call tracking software – has proven to help businesses grow revenue, reduce wasted spend, and improve customer experience. Along with developing pioneering technology, we’re proud of our reputation for providing a friendly, responsive and knowledgeable client service. “Mediahawk’s a massive benefit. If you really want to understand where your customers are coming from and where to invest your budget – whatever sector you’re in – it’s truly invaluable.” Director of Sales and Marketing, Dormy Care Communities “Mediahawk helps us see which marketing methods are generating calls, then we prioritise our spending accordingly. For one client, when we started using Mediahawk we were able to generate five times as many calls – without increasing ad spend. You can imagine how happy the client was.” Managing Director, Receptional ## Mediahawk Reviews ### 1. Mediahawk - uk **Rating:** 2.5/5.0 stars **Reviewed by:** Thomas R. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 04, 2023 **What do you like best about Mediahawk?** That it was easy to see the attribution of each source, however it wasn't great in terms of pricing **What do you dislike about Mediahawk?** The dynamic number pricing was quite expensive in terms of features and offering the service for our clients **What problems is Mediahawk solving and how is that benefiting you?** It was solving the issue of call tracking, the software solves this ### 2. Amazing customer service and expertise in tracking, tagging and more! **Rating:** 5.0/5.0 stars **Reviewed by:** Barbara V. | Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** December 14, 2021 **What do you like best about Mediahawk?** Mediahawk's customer service is second to none; they truly go the extra mile, prompt and exact with their replies and friendly at the same time. There is no small task they wouldn't do. This year, they have helped us with our DPIA processes, providing all the information and support we needed, clarifying details, etc. they also work closely with our media agency to ensure that tracking and reporting are aligned and precise. **What do you dislike about Mediahawk?** I honestly cannot think of anything; every single person in any team is on the ball and provide us with the best possible advice at all times. **Recommendations to others considering Mediahawk:** Look no further if you are looking for a smart, enthusiastic, and professional team in tracking and systems. They are top of their game, reliable and knwoledgeable. I have been using their services since 2011 at different organisations as I found them supportive and perfect for what our organisation and team needs. **What problems is Mediahawk solving and how is that benefiting you?** We are using Mediahawk to track our static and dynamic calls from the website as well as from campaigns (digital and traditional). We are also gaining insight into social media referrals and understanding our clients' journey across all channels to tag and analyse. The reporting has been updated on their system, which allows us to gain high-level and deep insight into our campaigns, Always On campaigns, and other activities. **Official Response from Natalia Selby:** > Hi Barbara, thanks for such a glowing review. As a longstanding client, we're delighted that you continue to get so much out of Mediahawk and the support from the team. We'll be sure to pass your praise on to the rest of the team! ### 3. Great customer service **Rating:** 5.0/5.0 stars **Reviewed by:** H L. | Regional Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** May 20, 2021 **What do you like best about Mediahawk?** I find mediahawk's client services team and account management excellent. They are extremely responsive and are very willing to do one to one training as well as group sessions with the wider team. The programme itself is easy to use and a fantastic tool to help measure our ROI across marketing activities. **What do you dislike about Mediahawk?** No distinct downsides. When pulling detailed reports for multiple sites the PDF reports can sometimes appear a little squashed and not detail the name of the site you are looking at, which can sometimes become confusing. **What problems is Mediahawk solving and how is that benefiting you?** Understanding our ROI in more detail. **Official Response from Natalia Selby:** > Thanks for the great review H L! We're delighted that your experience of Mediahawk and the support and training you've received from our Client Services team have been excellent. We're really pleased to hear that you get what you need from the platform, and we'll be sure to pass on your feedback to the rest of the team. ### 4. The best call tracking software **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Education Management | Small-Business (50 or fewer emp.) **Reviewed Date:** September 17, 2019 **What do you like best about Mediahawk?** The call tracking feature of Mediahawk is great. You can track all the phone calls from ads which is a great thing. And the integration of it with the good AdSense definitely makes things better. So I would suggest someone to use this software for the business purpose. **What do you dislike about Mediahawk?** The thing I hate is that sometimes it doesn't show information of some callers. However, that's a minor issue but coming to the overall performance that's peanuts. **What problems is Mediahawk solving and how is that benefiting you?** I do solve the problem of accessing the customer data easy. The integration of it with the Google is an other benefit which I like about this software. ### 5. Check whether you're doing the right thing **Rating:** 2.5/5.0 stars **Reviewed by:** Jenny M. | Marketing Consultant, Staffing and Recruiting, Small-Business (50 or fewer emp.) **Reviewed Date:** November 01, 2016 **What do you like best about Mediahawk?** I'm able to track which blog posts are best at encouraging people to pick up the phone and enquire. From this I can alter what I write about in the future. **What do you dislike about Mediahawk?** Setting up can be complicated and costs can really rack up if you need more numbers. **Recommendations to others considering Mediahawk:** There are other companies on the market that provide a similar service and with better support. **What problems is Mediahawk solving and how is that benefiting you?** Calls are so much more personal and effective than emails and even social media. Plus it's not so easy to call a number from a mobile directly off a webpage and people will always do what's easiest for them. This means I can track every incoming communication, not just social and email. ## Mediahawk Discussions - [Do you provide international phone numbers?](https://www.g2.com/discussions/do-you-provide-international-phone-numbers) - 1 comment, 1 upvote - [Can I transfer my numbers to your service?](https://www.g2.com/discussions/can-i-transfer-my-numbers-to-your-service) - 1 comment, 1 upvote - [Will call tracking affect my SEO?](https://www.g2.com/discussions/will-call-tracking-affect-my-seo) - 1 comment, 1 upvote - [Is it complicated to install?](https://www.g2.com/discussions/is-it-complicated-to-install) - 1 comment, 1 upvote - [Will I have to change my phone numbers?](https://www.g2.com/discussions/will-i-have-to-change-my-phone-numbers) - 1 comment, 1 upvote - [View Mediahawk pricing details and edition comparison](https://www.g2.com/products/mediahawk/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-15+12%3A53%3A10+-0500&secure%5Bsession_id%5D=e98d8b43-f0a5-4588-a4e6-380a946a41c6&secure%5Btoken%5D=74733b4618e8bb3d6435979ad0aca3d252664e97a3b0e1f065d500a809a1f71d&format=llm_user) ## Mediahawk Features **Attribution Modeling** - Single-Touch Attribution - Multi-Touch Attribution - Algorithmic Attribution - Cross-Device Attribution - Offline Attribution - Custom Attribution **Generative AI** - AI Text Summarization **Agentic AI - Attribution** - Autonomous Task Execution - Cross-system Integration - Natural Language Interaction - Proactive Assistance **Agentic AI - Outbound Call Tracking** - Autonomous Task Execution - Natural Language Interaction **Marketing Distribution** - Segmentation - Personalized Messaging - Website Personalization - Email Campaigns - Digital Advertising - Direct Mail **Phone Number Management** - Local Phone Numbers - Toll-Free Numbers - Port Existing Numbers **Marketing Operations** - ROI Tracking - Data Collection - Customer Insights - Multi-User Access - Spend Management - White Label **Calling** - Record Calls - Generate Location - Call Types - Click-to-Call - Auto Dialer **Marketing** - B2B Attribution - B2C Attribution - Marketing Channels - Integrations **Campaign Planning** - Strategy Mapping - Prioritized Accounts - Trending Accounts - Sales Activation **Tracking** - Visitor & Keyword Tracking - Dynamic Number Insertion - Multi-Channel Call Attribution **Contacts** - Personalization - Information Locater - Record Prospect Data **Reporting** - Dashboards - Data Visualizations - Custom Reporting **Analytics** - Call Data - Call Recording - Advanced Reporting - Conversation Intelligence **Campaign Activity** - Campaign Insights - Reports and Dashboards - Campaign Stickiness - Multichannel Tracking - Brand Optimization - Predictive Analytics **Insights** - Notes - Daily Summary - Automated Voicemails - Automated Emails - Sorts Prospects - Automated Note Taking **Agentic AI - Marketing Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance **Call Routing** - IVR - Call Scheduling - Geo-Routing **Integrations** - Ad Network Integrations - Buyer Intent Data Integration - Marketing Automation Integration - CRM Integration **Administration** - Martech Integrations - Privacy, Security, and Compliance - Performance and Reliability **Agentic AI - Inbound Call Tracking** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance ## Top Mediahawk Alternatives - [CallRail](https://www.g2.com/products/callrail/reviews) - 4.5/5.0 (1,626 reviews) - [Invoca](https://www.g2.com/products/invoca/reviews) - 4.5/5.0 (926 reviews) - [CTM](https://www.g2.com/products/ctm-ctm/reviews) - 4.5/5.0 (724 reviews)