# WildJar Reviews **Vendor:** WildJar **Category:** [Inbound Call Tracking Software](https://www.g2.com/categories/inbound-call-tracking) **Average Rating:** 4.9/5.0 **Total Reviews:** 10 ## About WildJar WildJar is call tracking, conversation intelligence, and call analytics software designed to help businesses measure and analyse phone calls generated from marketing campaigns. The platform enables organisations to attribute inbound calls to marketing channels such as websites, Google Ads campaigns, landing pages, and offline advertising. WildJar belongs to the call tracking software and conversation intelligence software categories, which provide tools for analysing phone conversations and connecting call activity with marketing performance data. Businesses that rely on phone enquiries often use call tracking and call analytics software to understand which marketing campaigns generate phone leads and how those leads convert into customer enquiries or bookings. The platform works by assigning unique tracking phone numbers to different marketing sources. When a customer calls one of these numbers, WildJar records data about the call, including the marketing source, call duration, geographic information, and other call analytics metrics. This data can be used to measure campaign performance and understand which channels drive phone-based enquiries. WildJar also includes conversation intelligence software capabilities that analyse recorded calls using artificial intelligence. AI models can identify topics discussed in conversations, detect call outcomes, and categorise calls based on predefined rules. This allows teams to review large volumes of calls and extract insights from customer conversations without manually listening to every recording. Call data can also be integrated with marketing and customer management platforms to support marketing attribution and campaign reporting. For example, call outcomes can be connected to advertising platforms such as Google Ads so that phone enquiries can be analysed alongside other marketing conversions. WildJar is commonly used by marketing agencies, digital marketing teams, and service-based businesses that rely on phone enquiries as part of their sales or lead generation process. Typical use cases include tracking phone calls generated from Google Ads campaigns, analysing call conversations for customer insights, and measuring phone call conversions within marketing attribution workflows. Key capabilities include: Call tracking software for marketing attribution – Assigns unique tracking numbers to campaigns and identifies which marketing sources generate inbound phone calls. Dynamic number insertion (DNI) – Tracks website visitors and attributes phone calls to specific traffic sources, keywords, or marketing campaigns. Call recording and call analytics – Stores call recordings and provides searchable call logs and reporting tools for analysing phone conversations. Conversation intelligence software – Uses AI to automatically tag calls, detect topics, and categorise outcomes such as enquiries or bookings. Google Ads and CRM integrations – Connects phone call data with advertising platforms and customer relationship management systems for conversion tracking and reporting. Multi-account and agency management – Enables agencies and organisations to manage multiple businesses or locations from a single dashboard. WildJar is typically implemented by organisations that want to include phone call data within marketing analytics, call analytics reporting, and marketing attribution workflows. ## WildJar Pros & Cons **What users like:** - Users praise the **ease of use** of WildJar, particularly during the IVR setup process. (1 reviews) - Users value the **easy setup** of WildJar, particularly appreciating the simplicity of configuring the IVR system. (1 reviews) **What users dislike:** - Users face **call recording issues** , unable to download certain calls despite being able to listen to them. (1 reviews) - Users experience **download delays** with WildJar, particularly for transferred calls that can only be listened to. (1 reviews) - Users experience **recording issues** with WildJar, unable to download certain calls despite being able to listen to them. (1 reviews) ## WildJar Reviews ### 1. Fantastic WildJar Experience: Intuitive Setup, Powerful Features, and Responsive Support **Rating:** 5.0/5.0 stars **Reviewed by:** Lance R. | Managing Director and Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** April 09, 2026 **What do you like best about WildJar?** We’ve had a fantastic experience with WildJar. The support team is genuinely responsive — not just quick replies, but actually helpful, knowledgeable, and invested in getting things working properly. Setup was straightforward and completely hassle-free. No unnecessary complexity, just a clean process that got us up and running quickly. The platform itself is intuitive and easy to navigate, which makes managing campaigns and tracking performance simple, even for non-technical users. Feature-wise, it ticks every box. Everything you’d expect is there, plus a few extras that genuinely add value without overcomplicating things. If you’re looking for a reliable call tracking solution with great support and a no-fuss experience, I’d highly recommend WildJar. **What do you dislike about WildJar?** shame there isnt cheaper packages for smaller client numbers **What problems is WildJar solving and how is that benefiting you?** Setup was straightforward and completely hassle-free. No unnecessary complexity, just a clean process that got us up and running quickly. The platform itself is intuitive and easy to navigate, which makes managing campaigns and tracking performance simple, even for non-technical users. ### 2. Call Attribution and Ads Integration We Love **Rating:** 5.0/5.0 stars **Reviewed by:** Joel F. | Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** April 07, 2026 **What do you like best about WildJar?** Call Analytics, Marketing Attribution Accuracy! **What do you dislike about WildJar?** More updates on the roadmap would be nice **What problems is WildJar solving and how is that benefiting you?** Attribution! the key to data driven success! WildJar is not just 1 to 1 campaign to DID (campaign name connected to number) it's technology engine and DNI (Dynamic Numbers swapping on site) number pools that connects the session of the user when the call is made! After nilly a decade of using everyone else as well as building our own attribution tool and auditing many others internationally, We just couldn't get the accuracy we wanted, content of the call wouldn't match the keywords & Search Query e.g: Removalist Company, user searched for "Removalist Melbourne to Wagga Wagga", when you listen to the phone call the content would be a local move from Lithgow to Parramatta obviously not what that user searched for! We have this accuracy with WildJar ### 3. Best Call Tracking in Australia with Fantastic Customer Service **Rating:** 5.0/5.0 stars **Reviewed by:** Simon T. | Managing Director, Small-Business (50 or fewer emp.) **Reviewed Date:** April 08, 2026 **What do you like best about WildJar?** they are the best call tracking company in Australia. Customer service is fantastic and they always go above an beyond to help me when required. **What do you dislike about WildJar?** nothing, i like everything. client set up is easy and call tracking provides everyting we need. **What problems is WildJar solving and how is that benefiting you?** intergrations ### 4. WildJar Brings Valuable Call Detail and Insights **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** March 25, 2026 **What do you like best about WildJar?** I like the level of detail using wildjar brings to your phone calls **What do you dislike about WildJar?** Can't think of any, any issues we have gets sorted **What problems is WildJar solving and how is that benefiting you?** Wildjar allows us to track phone calls properly and understand user conversations ### 5. Easy to set up **Rating:** 4.5/5.0 stars **Reviewed by:** Ever Leigh C. | General Manager for Admin, Mid-Market (51-1000 emp.) **Reviewed Date:** November 11, 2024 **What do you like best about WildJar?** Ease of usage, especially when setting up of the IVR **What do you dislike about WildJar?** Some calls can't be downloaded ( not sure if this is because it was transferred? I can listen to the call, but I can't download it ) **What problems is WildJar solving and how is that benefiting you?** Call tracking ### 6. Understand where your leads are coming from **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** May 09, 2023 **What do you like best about WildJar?** We use Wildjar for Call Tracking. It is a fantastic tool to understand and monitor what marketing initiatives are driving leads. Before Wildjar we were spending our budget based on guesswork as to what works. We can now with confidence focus more of our marketing investments on initiatives that we know to be most effective. **What do you dislike about WildJar?** No downsides for us as we use it for its intended purpose which it executes as per what it says on the box. There are certainly many opportunities for Wildjar to expand its services. We're particularly interested to see the evolution of their AI transcription product and suspect we will be using it in the near future. **What problems is WildJar solving and how is that benefiting you?** Understanding what Marketing initiatives drive results so we can better focus our investments and resources. ### 7. Truly awesome! **Rating:** 5.0/5.0 stars **Reviewed by:** Gavin F. | Sales Director, Small-Business (50 or fewer emp.) **Reviewed Date:** August 01, 2022 **What do you like best about WildJar?** The platform is groundbreaking and really does exactly what it says on the tin - and then more!! - Allows me to know where my marketing spends are really going ! **What do you dislike about WildJar?** There is absolutely nothing I can right here, flawless **What problems is WildJar solving and how is that benefiting you?** Attribution - solved!!! ### 8. Industry leading call tracking and call intelligence. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** June 09, 2020 **What do you like best about WildJar?** Immediate call analysis and the ability to make sound business decisions on tangible real-world results. We are able to listen to calls on the fly, attend to incorrect or poor phone manner, and correct it with the right training. Plus, being able to get deeper insights into our client advertising spend through call conversion attribution is a true benefit. **What do you dislike about WildJar?** There is a small amount of assumed knowledge with the implementation of tracking numbers and call flow. However, this is offset by the prompt and knowledgeable support team Wildjar has on hand. **Recommendations to others considering WildJar:** Give it a go. The team at Wildjar are extremely knowledgable and experts in their field. They have built a platform with the consumer in mind and are success-driven. **What problems is WildJar solving and how is that benefiting you?** ROI on Google Ads spend. Being able to look at all conversion metrics. We have made smarter keyword optimizations based on call volume combined with our website conversions. Further training and identification of where we may have been dropping the ball with our phone manner. ### 9. A user of the system **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Food Production | Small-Business (50 or fewer emp.) **Reviewed Date:** June 10, 2020 **What do you like best about WildJar?** Very user friendly and the dashboard provides relevant and excellent insights **What do you dislike about WildJar?** I wish I had it for my previous business **What problems is WildJar solving and how is that benefiting you?** Great insight into how my business handles its inbound calls ### 10. Great platform **Rating:** 5.0/5.0 stars **Reviewed by:** Gavin C. | Director, Online Media, Small-Business (50 or fewer emp.) **Reviewed Date:** January 30, 2017 **What do you like best about WildJar?** The self serve software with the ability to integrate into different systems. The system has been designed with UX in mind which makes it easy for all types of customers **What do you dislike about WildJar?** Selecting multiple users. Works well but can be a bit hidden **Recommendations to others considering WildJar:** I think it is the best product in this space. It is a complete solution which you won't regret making the switch to. **What problems is WildJar solving and how is that benefiting you?** Digital spend attribution. Clients see the value and start spending more. ## WildJar Discussions - [What is WildJar used for?](https://www.g2.com/discussions/what-is-wildjar-used-for) - [View WildJar pricing details and edition comparison](https://www.g2.com/products/wildjar/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-15+16%3A18%3A01+-0500&secure%5Bsession_id%5D=e6bdf672-56be-4932-a9ea-c994cfeb77ef&secure%5Btoken%5D=17e787ada6eb93e7a69100a7d6a8f3eb8727dc890e9f34cf7b84df77b476747b&format=llm_user) ## WildJar Integrations - [Coax](https://www.g2.com/products/coax/reviews) - [Google Ads](https://www.g2.com/products/google-ads/reviews) - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) ## WildJar Features **Call Analytics** - Call Recording - Machine Learning - Call Analysis - Lead Qualification **Text Messaging** - Bulk SMS - Two-Way Text Messaging - Text Scheduler - Automatic Replies - Automatic URL Shortening - MMS Marketing - Personalization - Transactional SMS **Agentic AI - Outbound Call Tracking** - Autonomous Task Execution - Natural Language Interaction **Phone Number Management** - Local Phone Numbers - Toll-Free Numbers - Port Existing Numbers **Calling** - Record Calls - Generate Location - Call Types - Click-to-Call - Auto Dialer **Artificial Intelligence - Conversation Intelligence** - Customer Scoring - Speech-to-Text - Sentiment Analysis **Tracking** - Visitor & Keyword Tracking - Dynamic Number Insertion - Multi-Channel Call Attribution **Contacts** - Personalization - Information Locater - Record Prospect Data **Generative AI** - AI Text Summarization **Analytics** - Call Data - Call Recording - Advanced Reporting - Conversation Intelligence **Insights** - Notes - Daily Summary - Automated Voicemails - Automated Emails - Sorts Prospects - Automated Note Taking **SMS Platform** - Reporting - Automation - White Label - Text-to-Landline - Short Codes - API Integration **Agentic AI - Conversation Intelligence** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Call Routing** - IVR - Call Scheduling - Geo-Routing **Administration** - Martech Integrations - Privacy, Security, and Compliance - Performance and Reliability **Agentic AI - SMS Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Inbound Call Tracking** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance ## Top WildJar Alternatives - [CallRail](https://www.g2.com/products/callrail/reviews) - 4.5/5.0 (1,626 reviews) - [Aircall](https://www.g2.com/products/aircall/reviews) - 4.4/5.0 (1,546 reviews) - [Close](https://www.g2.com/products/close/reviews) - 4.7/5.0 (2,014 reviews)