What is Fundraising Software?

Fundraising software is vital to nonprofit organizations, as it constitutes a significant percentage of nonprofit revenue. Fundraising software gives nonprofits a single source for relevant fundraising data, allowing them to focus and streamline their efforts. Solutions in this category also promote and manage various methods of fundraising, allowing organizations to launch multi-pronged campaigns. Multi-method fundraising is key to ensuring all possible demographics and methods of communication have been leveraged. Fundraising software is the central operational base for any and all fundraising strategies carried out by a specific organization.

Who Uses Fundraising Software?

Nonprofit organizations use fundraising software to raise money for their specific cause. The money is funneled toward whatever the organization needs help with, be it overhead, event costs, or something else. Within the organization, the employees tasked with fundraising utilize the software most often, though higher-level employees will use the data gathered by the software to formulate strategy and maintain an overview of fundraising operations.

What are the Different Kinds of Fundraising Software?

There are a few major types of fundraising. They differ greatly in the audiences they try to capture and the feature sets they contain. Peer-to-peer fundraising software — Peer-to-peer solutions are the newest craze within the nonprofit space, and there is ample evidence to support the notion that it provides more opportunity for fundraising greater amounts of money. Peer-to-peer is typically included as a feature within a larger fundraising solution, but there are specific peer-to-peer platforms as well. The basic notion of peer-to-peer fundraising software is that it extends the reach of the organization. Instead of the onus being entirely on your organization to produce fundraising results, it turns your donors into advocates. These advocates will then reach out to their network in order to raise money for your organization. Peer-to-peer fundraising platforms often focus on donation events and team-based donation. This configuration allows your advocates to become team leaders and spearhead the charge to organize and get people involved in a given cause. Team members will get their own donation pages, easily created and distributed by team leaders, to promote their own fundraising efforts. The entire goal of peer-to-peer is to extend the network of actively engaged donors, thereby increasing the amount of donations your organization receives. An example in recent years was the ALS Ice Bucket Challenge, which leveraged the power of peer-to-peer fundraising to drive over $100 million in donations in a short period of time. Text-to-give — This type of fundraising software has taken off in the past couple of years. The benefit of these solutions lies in their ease of use and the ease with which donors can give to an organization. Text-to-give solutions leverage phone service providers to facilitate an easy transaction. Nonprofits can implement text-to-give software and utilize it at events to make donation gathering easier on both sides. Auction — Auction fundraising software is a group of fundraising solutions that facilitate the planning and management of fundraising auctions. Auctions are a great channel through which nonprofits generate large amounts of revenue, and auction-specific fundraising software allows nonprofit organizations an easy way to put on auctions more easily. Crowdfunding – Crowdfunding fundraising software refers to applications that allow users to leverage the power of their networks to raise money. These applications provide sharing functions so campaigns can easily be shared among your network and their connections, with the hope that the campaign will pick up enough steam to go viral. Matching gift – Matching gift fundraising software refers to applications that facilitate employer matching of the charitable contributions of employees. These programs are popular ways for companies to engage in philanthropy, support their employees’ out-of-work interests, and check some boxes off on the corporate social responsibility checklist. As a nonprofit, matching gift programs are a fantastic way to leverage corporate desire for philanthropy and to double the donation amount.

Page 3 | Best Fundraising Software: User Reviews from September 2026

Keela

Keela is a specialized customer relationship management (CRM) solution tailored for nonprofit organizations, designed to enhance their operational efficiency and fundraising capabilities. This platform provides nonprofits with essential tools that facilitate data-driven decision-making and streamline various organizational processes. By focusing on the unique needs of the nonprofit sector, Keela empowers users to manage their relationships with donors, volunteers, and stakeholders effectively. Targeted primarily at nonprofit professionals, including fundraisers, program managers, and administrative staff, Keela addresses the specific challenges faced by these organizations. Its features cater to a wide range of use cases, from managing donor relationships and tracking contributions to organizing events and executing email marketing campaigns. By centralizing contact information and providing detailed profiles, Keela enables users to maintain comprehensive records that can be easily accessed and updated, ensuring that all team members have the information they need at their fingertips. One of the standout features of Keela is its centralized contact database, which allows users to manage all their contacts in one place. This database is complemented by streamlined communication tools that facilitate outreach and engagement with supporters. Additionally, the platform offers robust donation management capabilities, enabling organizations to track contributions, manage recurring donations, and generate reports that provide insights into fundraising performance. The powerful email marketing tools further enhance engagement efforts, allowing nonprofits to create targeted campaigns that resonate with their audience. Keela also distinguishes itself through its seamless integrations with popular tools such as QuickBooks, PayPal, Eventbrite, and Zapier. This interoperability ensures that organizations can connect their existing systems with Keela, creating a cohesive workflow that minimizes disruptions. Furthermore, the platform is designed to be accessible and scalable, with a pricing model based on the number of contacts in the database, eliminating complicated add-ons or hidden fees. Users benefit from unlimited email support and online training, ensuring they can maximize the platform's potential without incurring additional costs. Overall, Keela serves as a comprehensive CRM solution that addresses the unique needs of nonprofit organizations. By providing essential tools for contact management, communication, donation tracking, and marketing, Keela equips nonprofits with the resources they need to thrive in a competitive landscape.

Average Rating: 4.6/5.0

Total Reviews: 103

How Do G2 Users Rate Keela?

Has the product been a good partner in doing business?: 9.3/10 (Category avg: 8.8/10)
Reporting & Statistics: 7.9/10 (Category avg: 8.2/10)
Automation: 8.4/10 (Category avg: 8.2/10)
Interaction Tracking: 8.7/10 (Category avg: 8.4/10)

Who Is the Company Behind Keela?

Seller: Velora
Company Website:
Year Founded: 2009
HQ Location: Fresno, CA
LinkedIn® Page: www.linkedin.com
66 employees on LinkedIn®

Who Uses This Product?

Who Uses This: Executive Director
Top Industries: Non-Profit Organization Management
Company Size: 85% Small, 13% Medium

What Do G2 Reviewers Say About Keela?

AI-generated summary from verified user reviews

Pros

Users value Keela's ease of use, making it intuitive and efficient for managing nonprofit tasks seamlessly.
Users praise the quick and efficient customer support of Keela, ensuring smooth operations for nonprofits.
Users love the ease of use with Keela, appreciating its efficiency and intuitive design for donation management.
Users appreciate the streamlined donor management of Keela, enhancing their fundraising and organizational efficiency significantly.
Users value the easy setup of Keela, appreciating the excellent support and intuitive design that simplifies onboarding.

Cons

Users find Keela's email management challenging due to lack of preview options and cumbersome content design processes.
Users report integration issues with Keela, including limited Zapier capabilities and insufficient household functionality.
Users note limited features in Keela, citing insufficient automation options and basic email design tools compared to competitors.
Users find the missing features in Keela, like mobile previews and complex automations, limit their functionality.
Users express concern over the lack of mobile preview options and limited template design flexibility in email functionality.

What Are Recent G2 Reviews of Keela?

"Best Experience for a Small Non-Profit"

Rating: 5.0/5.0 stars

— Dave C.

Best Fundraising Software - Page 3

How Many Fundraising Software Products Does G2 Track?

Category Stats (Sep 2026)

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G2 Grid® for Fundraising Software

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