Nosto
Nosto is the agentic Commerce Experience Platform (CXP) that gives ecommerce leaders intuitively designed tools and AI agents to increase online revenue through end-to-end commerce experience management. With experience.AI™, Nosto’s intelligence engine, brands can enrich and connect customer, product, and content data in real-time. This unified data layer makes it actionable to personalize every step of the customer journey—from high-relevance Site Search to automated Category Merchandising, A/B testing and 1to1 Product Recommendations. To accelerate productivity, Nosto introduces Huginn, an always-on AI commerce agent. Huginn orchestrates a network of purpose-built agents to automate complex workflows, allowing teams to move from ideation to execution faster than ever before. Trusted by over 1,500 global brands—including Kylie Cosmetics, Muji, Dermalogica, and New Era—Nosto is built for scale. It empowers brands with significant SKUs to launch and optimize compelling onsite experiences without extensive IT resources. With offices in New York, London, Paris, Berlin, and Stockholm, Nosto pairs innovative agentic technology with expert support to help brands maximize their digital potential.
Average Rating: 4.6/5.0
Total Reviews: 226
How Do G2 Users Rate Nosto?
- Ranking and Relevancy: 8.3/10 (Category avg: 9.0/10)
- Stemming: 7.9/10 (Category avg: 8.7/10)
- Personalization: 8.8/10 (Category avg: 8.8/10)
- Ease of Use: 8.4/10 (Category avg: 8.9/10)
Who Is the Company Behind Nosto?
- Seller: Nosto Solutions
- Year Founded: 2013
- HQ Location: Helsinki, Southern Finland
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Twitter: @NostoSolutions
2,397 Twitter followers -
LinkedIn® Page: www.linkedin.com
164 employees on LinkedIn®
Who Uses This Product?
- Who Uses This: Marketing Manager
- Top Industries: Retail, Apparel & Fashion
- Company Size: 49% Small, 45% Medium
What Do G2 Reviewers Say About Nosto?
AI-generated summary from verified user reviews
Pros
- Users appreciate the easy installation and exceptional support from Nosto, enhancing personalized experiences and boosting sales.
- Users praise the responsive customer support at Nosto, enhancing their merchandising and overall experience effectively.
- Users appreciate the personalization features of Nosto, which enhance customer experiences and drive engagement effortlessly.
- Users love the automated and personalized product recommendations from Nosto, significantly increasing engagement and revenue.
- Users appreciate the automated recommendations from Nosto, which simplify product suggestions and enhance customer personalization.
Cons
- Users find the difficult learning curve a challenge, requiring time and resources for effective understanding of the platform.
- Users find the learning curve steep, requiring time and assistance to fully understand the system's functionality.
- Users note missing features like improved reporting tools and limited customization options, impacting their overall experience with Nosto.
- Users find Nosto to be expensive compared to alternatives, which can be a burden for small businesses.
- Users feel the feature limitations hinder customization and ease of use, affecting overall satisfaction with Nosto.
What Are Recent G2 Reviews of Nosto?
"Utility and flexibility with Nosto"
Rating: 5.0/5.0 stars
— Jeffrey R.
"Excellent Customer Service + Results!"
Rating: 5.0/5.0 stars
— Eryn D.
What Are G2 Users Discussing About Nosto?
- What is Nosto used for? - 1 comment

