# FactFinder Reviews
**Vendor:** FactFinder  
**Category:** [E-Commerce Search Software](https://www.g2.com/categories/e-commerce-search)  
**Average Rating:** 4.4/5.0  
**Total Reviews:** 16
## About FactFinder
FactFinder empowers eCommerce businesses to achieve more – driving higher conversion rates, revenue and customer loyalty through AI-powered product discovery and search. Trusted by more than 2,000 B2B and B2C online shops worldwide, we help millions of shoppers quickly find the most relevant products every day. With transparent AI and the ability to fine-tune product positioning across search, recommendations, merchandising and more, business users have the control they need to optimize results and create personalized experiences that meet both consumer and business needs. Backed by a committed and responsive local team, FactFinder delivers flexible, customized solutions to tackle today’s challenges and prepare for tomorrow’s growth. With offices across Europe, we are dedicated to your success. Learn more at www.fact-finder.com.



## FactFinder Pros & Cons
**What users like:**

- Users value the **enhanced search functionality** of FactFinder, which significantly improves product discovery and customer experience. (1 reviews)
- Users value the **responsive support** from FactFinder, enhancing their eShop&#39;s search functionality and customer experience. (1 reviews)
- Users appreciate the **fast search capabilities** of FactFinder, enhancing product discovery and customer satisfaction. (1 reviews)
- Users appreciate the **enhanced search functionality** of FactFinder, improving product discovery and customer satisfaction. (1 reviews)

**What users dislike:**

- Users seek more guidance on leveraging data from reports to enhance **search functionality issues** with FactFinder. (1 reviews)

## FactFinder Reviews
  ### 1. FactFinder has elevated our eShop’s native search functionality.

**Rating:** 3.5/5.0 stars

**Reviewed by:** Raghda H. | eCommerce Operations Specialist, Mid-Market (51-1000 emp.)

**Reviewed Date:** June 26, 2025

**What do you like best about FactFinder?**

FactFinder has elevated our eShop’s native search functionality — it enables product filtering and enriches search results with detailed product information, images, and suggestions. This helps our customers find products more quickly and effectively.

The FactFinder team and our customer account manager are also very responsive and supportive.

**What do you dislike about FactFinder?**

One area for improvement: we receive the weekly FactFinder report, but would appreciate more guidance on how we can leverage this data to improve the accuracy of our search functionality.

**What problems is FactFinder solving and how is that benefiting you?**

Our eShop only provided basic search functionality, which slowed the user experience when trying to find the right product. FactFinder helped fix this by adding more advanced search features, including keyword recognition, suggestions, and product filters.

  ### 2. Fact Finder

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Wholesale | Small-Business (50 or fewer emp.)

**Reviewed Date:** April 03, 2023

**What do you like best about FactFinder?**

Simple yet effective way for an on-site search.
Fast integration
Ease of creating special marketing campaigns

**What do you dislike about FactFinder?**

Sometimes there are problems that can't be solved in the backend and are not intuitive at all. Customer Service Desk can help you though.

**What problems is FactFinder solving and how is that benefiting you?**

We needed an on-site search that let's us do custom campaigns without the need of programming.

  ### 3. Product with great functions and features

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Wholesale | Enterprise (> 1000 emp.)

**Reviewed Date:** March 14, 2022

**What do you like best about FactFinder?**

FACT-Finder offers a wide range of functions and features for onsite search, navigation, personalization.
Moreover, the user interface is intuitive, easy to use and offers great flexibility.
They offer great customer service and are focused on their customers.

**What do you dislike about FactFinder?**

There are no problems with the tool or the service.

**Recommendations to others considering FactFinder:**

none

**What problems is FactFinder solving and how is that benefiting you?**

With the new core "next generation" we see an improvement in our search results.
The AB-Testing feature is a good way to improve the settings and campaigns.

  ### 4. Great product

**Rating:** 4.0/5.0 stars

**Reviewed by:** Luke W. | Founder, Mid-Market (51-1000 emp.)

**Reviewed Date:** February 02, 2022

**What do you like best about FactFinder?**

The product itself is great. it has greatly improved the conversion rate through search on our website, customers can discover their favourite products much easier now.

**What do you dislike about FactFinder?**

The software itself is expensive, which in my opinion is the main downside. Although there is a saying 'you get what you pay for'. In addition, be mindful that there are additional modules that you may need to purchase on-top of the Fact Finder search itself to get the results that you want.

**What problems is FactFinder solving and how is that benefiting you?**

Poor conversion rate through search. This has been rectified now.

  ### 5. Efficiency and Professionalism in every Aspect

**Rating:** 4.5/5.0 stars

**Reviewed by:** Mike W. | Nothing, Enterprise (> 1000 emp.)

**Reviewed Date:** April 16, 2021

**What do you like best about FactFinder?**

FactFinder satisfies all requirements a company, whenever it's a small business or an enterprise, might have. It offers great flexibility, sophisticated but equally well explained insights into product data and search usage to improve the user experience, conversion and thus, revenue at a fast pace.

Exceptional service, customer focus and the high dedication to improve their own services and their client satisfaction make up a great partnership.

All is archieved with utmost professionalism and efficiency, making FactFinder a worthwhile investment.

**What do you dislike about FactFinder?**

If there is any – though, it is important to note that this is predominantly a clients duty – it's the hosting. Setting up a server either in the cloud, client or vendor owned, or at the edge location / data center, having sufficient guidance or recommendations / best practices, would drastically increase the time to implementation, prevent making unnecessary mistakes, increase security and performance.

**What problems is FactFinder solving and how is that benefiting you?**

Customer usage agnostic feebdack (Advisor) is a key component to guide customers to the best suited product, increasing customer satisfaction and reducing return rates. In depth insights into the search usage, by far exceeding what common analytic tools provide, helps driving more value out of our data. Being able to easily test new attributes or channel configurations and many more aspects are essential features of a sophisticed tool like FactFinder.

  ### 6. Very simple integration that runs and runs for years

**Rating:** 4.5/5.0 stars

**Reviewed by:** Achim A. | E-Commerce Manager, Mid-Market (51-1000 emp.)

**Reviewed Date:** April 26, 2021

**What do you like best about FactFinder?**

The added value for our customers through the error-tolerant search function and the easy-to-use filtering is simply enormous. It makes it possible to find the desired product quickly.

**What do you dislike about FactFinder?**

We have not had any problems with the system since it was introduced five years ago.

**Recommendations to others considering FactFinder:**

The better the product data, the better and easier the FactFinder.

**What problems is FactFinder solving and how is that benefiting you?**

We have over 10,000 products in the store and many similar variations. A good search and filter function is essential for a good user experience.

  ### 7. Lightning fast dynamic search

**Rating:** 5.0/5.0 stars

**Reviewed by:** Andy E. | Financial Director, Small-Business (50 or fewer emp.)

**Reviewed Date:** April 14, 2021

**What do you like best about FactFinder?**

The speed and dynamic way the search facility works. Very good at organising vast amounts of data and making it relevant to the customer

**What do you dislike about FactFinder?**

The backend portal, for us, is too complicated for our own E-Commerce offering but does show how much we're not currently but could be utilising in future.

**Recommendations to others considering FactFinder:**

If you have a large product offering online and want to make life easier for your customers and drive more sales then I would take a serious look at FactFinders services.

**What problems is FactFinder solving and how is that benefiting you?**

Customers can immediately start interacting with our large product range, whereas previously they had to know more about the product to actually find it via drill down category menu's

  ### 8. Best site search in the market

**Rating:** 5.0/5.0 stars

**Reviewed by:** Michael D. | Online Marketing Manager, Small-Business (50 or fewer emp.)

**Reviewed Date:** July 09, 2021

**What do you like best about FactFinder?**

Good search results are a crucial factor for the success of online stores of our clients. Fact-Finder delivers the right results very fast and also uses AI capabilities. The user interface is intuitive and enables E-commerce teams to sell more.

**What do you dislike about FactFinder?**

The software offers a lot of possibilities and therefore you need some time to onboard new people

**What problems is FactFinder solving and how is that benefiting you?**

Increasing E-commerce KPIs especially CR, AOV & revenue

  ### 9. Very good provider for a webstore search.

**Rating:** 4.5/5.0 stars

**Reviewed by:** Stefan P. | General Manager, Small-Business (50 or fewer emp.)

**Reviewed Date:** May 17, 2021

**What do you like best about FactFinder?**

Once you understand the software, you can quickly optimize the search results. Factfinder is a product search that works very well out of the box.

**What do you dislike about FactFinder?**

Documentation and instructions could be improved.

**What problems is FactFinder solving and how is that benefiting you?**

Our customers get to the right product faster. We sell technical products with many individual properties.

  ### 10. A really comprehensive solution for search, personalisation & much more.

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.)

**Reviewed Date:** April 20, 2021

**What do you like best about FactFinder?**

I like being able to do so much. It feels like FACT-Finder will grow with our Company. We've just scratched the surface with everything that's available to us.

**What do you dislike about FactFinder?**

Merchandising categories is visually difficult. Whilst we want the engine to do most of the work for us, there are some categories we need control over and ordering products how we want them with ranking rules taking priority is quite clunky.

**Recommendations to others considering FactFinder:**

FACT-Finder's offering is extremely comprehensive and seems to be good value for your money.

**What problems is FactFinder solving and how is that benefiting you?**

Improved search. Our previous search was terrible and now we get some great results.

  ### 11. Easy to use, very good results

**Rating:** 5.0/5.0 stars

**Reviewed by:** Tatjana J. | Management eCommerce, Small-Business (50 or fewer emp.)

**Reviewed Date:** May 06, 2021

**What do you like best about FactFinder?**

Simple y operación innovadora, funciones claras que son fáciles de usar.

**What do you dislike about FactFinder?**

Technical settings in parts are not understandable; a developer must help here.

**What problems is FactFinder solving and how is that benefiting you?**

A shop cannot be operated without FF.

  ### 12. yes, they can

**Rating:** 4.5/5.0 stars

**Reviewed by:** Wolfgang F. | IT-Manager, Enterprise (> 1000 emp.)

**Reviewed Date:** July 06, 2021

**What do you like best about FactFinder?**

up to date features, getting in touch with the customer base

**What do you dislike about FactFinder?**

not too much; revealing the API would be great

**What problems is FactFinder solving and how is that benefiting you?**

personalization, increasing basket size

  ### 13. The gold standard of eCommerce search systems

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Wholesale | Mid-Market (51-1000 emp.)

**Reviewed Date:** April 28, 2021

**What do you like best about FactFinder?**

The campaign function as well as numerous ranking options

**What do you dislike about FactFinder?**

Features focusing on B2B would be helpful

**Recommendations to others considering FactFinder:**

A search system that leaves practically nothing to be desired, and if it does, the support is very helpful.

**What problems is FactFinder solving and how is that benefiting you?**

Fact-Finder compensates for low data quality and gives us time to improve it.

  ### 14. We can optimally serve the important topic of search with Fact Finder

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Wholesale | Mid-Market (51-1000 emp.)

**Reviewed Date:** May 17, 2021

**What do you like best about FactFinder?**

Campaigns for specific search terms, ranking according to criteria such as margin, availability, etc.

**What do you dislike about FactFinder?**

the solution is relatively expensive.....

**What problems is FactFinder solving and how is that benefiting you?**

We have 1.2 million articles. In B2B, the customer expects a quick and precise search result. Our old search for a shop was disastrous. With Fact Finder, we have been able to significantly increase the click rate and are better able to push the assortments we have prioritized.

  ### 15. Feature Rich - But You Need to Put the Time In To Get the Best Out Of It

**Rating:** 4.0/5.0 stars

**Reviewed by:** Jonathan B. | E-Commerce Executive, Mid-Market (51-1000 emp.)

**Reviewed Date:** March 09, 2020

**What do you like best about FactFinder?**

Fact Finder, provided you have the right initial data set, is a great tool that can enable the ability to aggregate data, create user friendly filters and more.

**What do you dislike about FactFinder?**

It can be difficult to create campaigns and build your suggest dropdown on site. A drag and drop feature would go a long way to resolving this. This is I believe in a later update. This comes to the second dislike, all new updates often require a lot of integration changes on our side. With a limited IT resource, we often find ourselves years behind in the best Fact Finder setup because changes aren't implemented software side.

**Recommendations to others considering FactFinder:**

I would recommend ensuring that you have the cleanest data you can, and ensure you set out time to implement correctly. Also, understand that you should integrate Fact Finder across both site navigation and search results, for the optimum user experience.

**What problems is FactFinder solving and how is that benefiting you?**

We have found actually having the software has lead us to understand our data more.

  ### 16. This product is really worth it because of its Functions and features

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Industrial Automation | Mid-Market (51-1000 emp.)

**Reviewed Date:** November 17, 2020

**What do you like best about FactFinder?**

The wide range of functions makes it easy to navigate. Also the Price is not too high when compared to other similar apps.
The integration and implementation is Straight forward and saves time which allows to focus more on the critical aspects of running our project.

**What do you dislike about FactFinder?**

I experienced quite slowness with the application and i did raise a ticket to them and they did not take much time to resolve it. Excellent customer support

**What problems is FactFinder solving and how is that benefiting you?**

We use this to verify the customers background check and it is very easy with wide range of options to select.



- [View FactFinder pricing details and edition comparison](https://www.g2.com/products/factfinder/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-15+21%3A48%3A52+-0500&secure%5Bsession_id%5D=9581c4b7-7ae2-471d-b459-0a36616f67d9&secure%5Btoken%5D=58b222920f3a08c29b058e9aff220a8f2ed7777e6e512cb8b15c918961566187&format=llm_user)
## FactFinder Integrations
  - [Oxid eSales](https://www.g2.com/products/oxid-esales/reviews)

## FactFinder Features
**Search Setup**
- Indexing
- Auto Complete
- Product Information
- Stemming

**Agentic AI - SAP Store**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Natural Language Interaction
- Proactive Assistance
- Decision Making

**Product Discovery**
- Recommendations
- Conversion
- Personalization
- Faceted Search
- Ranking and Relevancy

**Integration**
- E-Commerce
- PIM
- Merchadising

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