Best Owned Media Software

Yukta Rustagi
YR
Researched and written by Yukta Rustagi

Owned media platforms enable companies and creators to distribute content to build, engage, and monetize their audience. These tools provide features focused on hosting a range of content and media on a destination property, including articles, videos, podcasts, live streams, and other editorial formats.

Once the property is created, owned media platforms enable their users to set content as exclusive to subscribers, and in so doing, allowing them to build a direct relationship with their audience by collecting email addresses. To manage content and audiences better, owned media tools combine the functionality of content distribution software and content experience platforms as well as the features of content creation software and CMS tools.

The main draw of this type of software is that it enables users to manage their subscriber audience, analyze their engagement within the content hub, and, in some cases, offer monetization features such as premium content or a connection to third-party platforms such as CRM software. Used by creators and digital marketing teams, these tools help businesses become their own channels for content distribution rather than relying on traditional channels such as social media and content networks.

To qualify for inclusion in the Owned Media category, a product must:

Enable brands to create a digital experience of curated content across formats
Gather subscribers so the brand can collect email addresses from the audience or other forms of contact information
Allow users to manage subscribers and understand engagement analytics
Empower monetization capabilities either directly or through partner integrations.
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Best Owned Media Software At A Glance

Leader:
beehiiv
beehiiv
Highest Performer:
Ghost
Ghost
Top Trending:
beehiiv
beehiiv
Best Free Software:
beehiiv
beehiiv
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G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.

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25 Listings in Owned Media Available
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beehiiv
(38)4.6 out of 5
Entry Level Price:Free
OverviewPros and Cons
Product Description

beehiiv empowers creators to engage, grow, and monetize digital audiences by providing the most powerful and robust newsletter publishing platform on the planet. We provide best-in-class publishing t

Users: Founder · Industries: Health, Wellness and Fitness, Marketing and Advertising · Market Segment: 92% Small-Business, 3% Mid-Market
Pros and ConsUser Satisfaction
ProsEase of Use, Features, Easy Creation, User Interface, Analytics Tracking
ConsExpensive, Cost, High Pricing, Pricing Issues, Learning Curve
User SatisfactionSeller Details
beehiiv features and usability ratings that predict user satisfaction
8.6
Quality of Support
Average: 8.8
9.0
Ease of Use
Average: 9.3
Seller Details
Seller
beehiiv
Year Founded
2021
HQ Location
New York
Twitter
@beehiiv
35,185 Twitter followers
LinkedIn® Page
www.linkedin.com
233 employees on LinkedIn®
Patreon
(61)4.1 out of 5
OverviewUser Satisfaction
Product Description

Patreon is a membership platform that makes it easy for artists and creators to get paid. Thousands of musicians, podcasters, video game developers, comic creators, and others are making a salary on

Industries: Computer Software, Entertainment · Market Segment: 62% Mid-Market, 57% Small-Business
User SatisfactionSeller Details
Patreon features and usability ratings that predict user satisfaction
7.8
Quality of Support
Average: 8.8
8.3
Ease of Use
Average: 9.3
Seller Details
Seller
Patreon
Year Founded
2013
HQ Location
San Francisco, California
Twitter
@patreon
227,895 Twitter followers
LinkedIn® Page
www.linkedin.com
1,205 employees on LinkedIn®
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Shorthand
(123)4.7 out of 5
OverviewPros and Cons
Product Description

Shorthand is the beautifully simple storytelling platform that helps the world's iconic brands tell their most important stories. Shorthand empowers content creators, designers, and developers to p

Industries: Higher Education, Non-Profit Organization Management · Market Segment: 46% Small-Business, 24% Mid-Market
Pros and ConsUser Satisfaction
ProsEase of Use, Easy Creation, Storytelling, Ease of Creation, Features
ConsLearning Curve, Limited Customization, Cost Issues, Expensive, Limitations
User SatisfactionSeller Details
Shorthand features and usability ratings that predict user satisfaction
9.6
Quality of Support
Average: 8.8
9.3
Ease of Use
Average: 9.3
Seller Details
Seller
Shorthand
Company Website
Year Founded
2013
HQ Location
Brisbane, Australia
Twitter
@Shorthand
3,191 Twitter followers
LinkedIn® Page
www.linkedin.com
67 employees on LinkedIn®
Kajabi
(88)4.1 out of 5
OverviewPros and Cons
Product Description

Kajabi is an all-in-one platform that helps creators and entrepreneurs build successful online businesses by providing simple solutions to turn their passions, skills, and experiences into diverse rev

Industries: Marketing and Advertising, Health, Wellness and Fitness · Market Segment: 90% Small-Business, 5% Mid-Market
Pros and ConsUser Satisfaction
ProsEase of Use, Email Marketing, Branding Customization, Easy Integrations, Features
ConsPoor Customer Support, Expensive, Lack of Customization, Inefficient Processes, Limited Customization
User SatisfactionSeller Details
Kajabi features and usability ratings that predict user satisfaction
8.3
Quality of Support
Average: 8.8
8.4
Ease of Use
Average: 9.3
Seller Details
Seller
Kajabi
Year Founded
2010
HQ Location
Irvine, California
Twitter
@Kajabi
12,902 Twitter followers
LinkedIn® Page
www.linkedin.com
394 employees on LinkedIn®
Ghost
(39)4.1 out of 5
Entry Level Price:$29 per month, billed ...
OverviewPros and Cons
Product Description

Ghost is an open-source publishing platform designed for professional bloggers, journalists, and content creators seeking a streamlined and efficient way to publish and monetize their work. Built on N

Industries: Computer Software, Information Technology and Services · Market Segment: 77% Small-Business, 13% Mid-Market
Pros and ConsUser Satisfaction
ProsCommunity Support, Customer Support, Ease of Use, Easy Integrations, Easy Setup
User SatisfactionSeller Details
Ghost features and usability ratings that predict user satisfaction
8.3
Quality of Support
Average: 8.8
8.1
Ease of Use
Average: 9.3
Seller Details
Seller
Ghost Foundation
Year Founded
2013
HQ Location
New York, US
Twitter
@TryGhost
1,963 Twitter followers
LinkedIn® Page
www.linkedin.com
112 employees on LinkedIn®
MemberSpace
(52)4.7 out of 5
Free trial available
OverviewPros and Cons
Product Description

Sell memberships and digital products on your website. Create memberships for any product you want like content libraries, communities, videos, online courses, and more while having 100% control over

Industries: Primary/Secondary Education · Market Segment: 92% Small-Business, 6% Mid-Market
Pros and ConsUser Satisfaction
ProsCustomer Support, Ease of Use, Customer Service, Seamless Integration, User-Friendly
ConsDifficult to Customize, Feature Limitations, Update Issues
User SatisfactionSeller Details
MemberSpace features and usability ratings that predict user satisfaction
9.9
Quality of Support
Average: 8.8
9.3
Ease of Use
Average: 9.3
Seller Details
Seller
MemberSpace
Year Founded
2015
HQ Location
Hoboken, NJ
Twitter
@memberspace
1,141 Twitter followers
LinkedIn® Page
www.linkedin.com
12 employees on LinkedIn®
Podia
(23)4.4 out of 5
Entry Level Price:Free
OverviewPros and Cons
Product Description

Your website, email marketing, and products. All under one roof. Thousands of people like you use Podia to bring their entire business into a single platform. Podia is free. And as you grow, it has a

Market Segment: 100% Small-Business
Pros and ConsUser Satisfaction
ProsEasy Creation, Email Marketing, Features, Productivity
ConsExpensive, Limited Features, Missing Features
User SatisfactionSeller Details
Podia features and usability ratings that predict user satisfaction
8.4
Quality of Support
Average: 8.8
9.5
Ease of Use
Average: 9.3
Seller Details
Seller
Podia
Year Founded
2014
HQ Location
New York, NEW YORK (NY)
Twitter
@podiadotcom
28 Twitter followers
LinkedIn® Page
www.linkedin.com
24 employees on LinkedIn®
Substack
(16)4.2 out of 5
View top Consulting Services for Substack
OverviewPros and Cons
Product Description

Substack is an online platform that empowers writers, podcasters, and video creators to publish content directly to their audience through subscription-based newsletters. Launched in 2017, it offers a

Market Segment: 81% Small-Business, 19% Mid-Market
Pros and ConsUser Satisfaction
ProsEase of Use, Ease of Learning, Easy Editing, Simple
ConsLimited Features, Learning Curve, Limited Options
User SatisfactionSeller Details
Substack features and usability ratings that predict user satisfaction
8.8
Quality of Support
Average: 8.8
8.7
Ease of Use
Average: 9.3
Seller Details
Seller
Substack
Year Founded
2017
HQ Location
San Francisco, California
LinkedIn® Page
www.linkedin.com
2,843 employees on LinkedIn®
Beacons
(3)4.7 out of 5
OverviewPros and Cons
Product Description

Beacons is an AI-powered, all-in-one creator platform designed to help content creators, influencers, and entrepreneurs build, manage, and monetize their online presence efficiently. By integrating es

Market Segment: 100% Small-Business
Pros and ConsUser Satisfaction
ProsCentralization, Ease of Use, Intuitive, Multi-platform, Versatility
ConsAccess Issues, Dashboard Usability, Not User-Friendly, Subscription Issues
User SatisfactionSeller Details
Beacons features and usability ratings that predict user satisfaction
5.0
Quality of Support
Average: 8.8
8.9
Ease of Use
Average: 9.3
Seller Details
Seller
Beacons
Year Founded
2019
HQ Location
San Francisco, California, United States
LinkedIn® Page
www.linkedin.com
94 employees on LinkedIn®
Sooper
(2)5.0 out of 5
OverviewUser Satisfaction
Product Description

An all-in-1 membership platform built for the modern online business.

Market Segment: 100% Small-Business
User SatisfactionSeller Details
Sooper features and usability ratings that predict user satisfaction
10.0
Quality of Support
Average: 8.8
10.0
Ease of Use
Average: 9.3
Seller Details
Seller
Sooper
HQ Location
London, GB
LinkedIn® Page
www.linkedin.com
1 employees on LinkedIn®
Buttondown
(1)4.0 out of 5
OverviewUser Satisfaction
Product Description

Buttondown is a small, elegant tool for producing newsletters. The minimalist interface makes it easy for you to write great emails; the automation acts like the editorial assistant you wish you h

Market Segment: 100% Small-Business
User SatisfactionSeller Details
Buttondown features and usability ratings that predict user satisfaction
8.3
Quality of Support
Average: 8.8
10.0
Ease of Use
Average: 9.3
Seller Details
Seller
Buttondown
Year Founded
2016
HQ Location
Seattle, US
LinkedIn® Page
www.linkedin.com
6 employees on LinkedIn®
Sportsinnovation
(1)5.0 out of 5
OverviewUser Satisfaction
Product Description

We offer a white-label & off-the shelves fan digitalization platform It is a a digital eco-system centered around a mobile application helping clubs to increase fan engagement & fan monetizati

Market Segment: 100% Small-Business
User SatisfactionSeller Details
Sportsinnovation features and usability ratings that predict user satisfaction
10.0
Quality of Support
Average: 8.8
10.0
Ease of Use
Average: 9.3
Seller Details
Seller
Sports Innovation
Year Founded
2016
HQ Location
København K, DK
LinkedIn® Page
linkedin.com
13 employees on LinkedIn®
ContentBase
(1)4.0 out of 5
OverviewPros and Cons
Product Description

ContentBase is an award-winning online newsroom technology for next-level brand communications. Publish, host and distribute all brand content from news and multimedia to social and live events with t

Market Segment: 100% Small-Business
Pros and ConsUser Satisfaction
ProsEase of Use, Intuitive, Results Effectiveness, User Experience, User Interface
ConsExpensive
User SatisfactionSeller Details
ContentBase features and usability ratings that predict user satisfaction
0.0
No information available
8.3
Ease of Use
Average: 9.3
Seller Details
Seller
TheNewsMarket
Year Founded
2000
HQ Location
London, GB
Twitter
@TheNewsMarket
43,037 Twitter followers
LinkedIn® Page
www.linkedin.com
49 employees on LinkedIn®
Creator Hero
0 ratings
OverviewUser Satisfaction
Product Description

We provide the most advanced creator storefronts to help creators maximise their earnings. Access the highest affiliate commission (20%-50%), over 55K brand partners and build valuable partnerships us

User SatisfactionSeller Details
Creator Hero features and usability ratings that predict user satisfaction
0.0
No information available
0.0
No information available
Seller Details
Seller
Influencer Hero
HQ Location
New York, US
LinkedIn® Page
www.linkedin.com
31 employees on LinkedIn®
Goodbits
0 ratings
OverviewUser Satisfaction
Product Description

Goodbits makes it easy to collect content from the web and curate it into responsive email newsletters.

User SatisfactionSeller Details
Goodbits features and usability ratings that predict user satisfaction
0.0
No information available
0.0
No information available
Seller Details
Seller
brewhouse
HQ Location
Vancouver, CA
LinkedIn® Page
www.linkedin.com
1 employees on LinkedIn®
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