--- title: Full Circle Insights Reviews meta\_title: 'Full Circle Insights Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 135 reviews by the users' company size, role or industry to find out how Full Circle Insights works for a business like yours. aggregate\_rating: rating\_value: 4.0 review\_count: 135 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Account-Based Execution url: https://www.g2.com/categories/account-based-execution --- ### Full Circle Insights Pros and Cons: Top 5 Advantages and Disadvantages #### Quick AI Summary Based on G2 Reviews Generated from real user reviews Users appreciate the **integrated collaboration** within Salesforce, streamlining funnel management in one convenient location. [(1 mentions)](https://www.g2.com/products/full-circle-insights/reviews?filters%5Bsentiment_snippet%5D=2059156&qs=pros-and-cons#reviews) Users value the **native integration with Salesforce** , allowing seamless management of their operations in one place. [(1 mentions)](https://www.g2.com/products/full-circle-insights/reviews?filters%5Bsentiment_snippet%5D=2059115&qs=pros-and-cons#reviews) Users value the **native integration with Salesforce** , allowing seamless management of their sales funnel in one place. [(1 mentions)](https://www.g2.com/products/full-circle-insights/reviews?filters%5Bsentiment_snippet%5D=2059030&qs=pros-and-cons#reviews) Users value the **seamless integration with Salesforce** , simplifying customer acquisition management from a single platform. [(1 mentions)](https://www.g2.com/products/full-circle-insights/reviews?filters%5Bsentiment_snippet%5D=2059026&qs=pros-and-cons#reviews) Users value the **integrated customer support** of Full Circle Insights, enabling efficient management within Salesforce. [(1 mentions)](https://www.g2.com/products/full-circle-insights/reviews?filters%5Bsentiment_snippet%5D=2059063&qs=pros-and-cons#reviews) Users find the **dashboard issues** due to limitations in Full Circle Insights' reporting functionality tied to Salesforce. [(1 mentions)](https://www.g2.com/products/full-circle-insights/reviews?filters%5Bsentiment_snippet%5D=1067503&qs=pros-and-cons#reviews) Users find **inefficient reporting** in Full Circle Insights, as it requires manual adjustments for deeper data analysis. [(1 mentions)](https://www.g2.com/products/full-circle-insights/reviews?filters%5Bsentiment_snippet%5D=2059131&qs=pros-and-cons#reviews) Users find the **lack of flexibility** in Full Circle Insights' reporting limits their ability to customize and analyze data effectively. [(1 mentions)](https://www.g2.com/products/full-circle-insights/reviews?filters%5Bsentiment_snippet%5D=2059108&qs=pros-and-cons#reviews) Users find the **limited customization** of Full Circle Insights' reporting features a drawback for detailed analysis. [(1 mentions)](https://www.g2.com/products/full-circle-insights/reviews?filters%5Bsentiment_snippet%5D=2059019&qs=pros-and-cons#reviews) Users find **limited reporting features** in Full Circle Insights, necessitating adjustments in Salesforce for more detailed insights. [(1 mentions)](https://www.g2.com/products/full-circle-insights/reviews?filters%5Bsentiment_snippet%5D=2059045&qs=pros-and-cons#reviews) ### 5 Pros or Advantages of Full Circle Insights ##### 1. Collaboration Users appreciate the **integrated collaboration** within Salesforce, streamlining funnel management in one convenient location. [ See 1 mentions ](https://www.g2.com/products/full-circle-insights/reviews?filters%5Bsentiment_snippet%5D=2059156&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Mid-Market (51-1000 emp.) 3.0/5 "Great for funnel management" What do you like about Full Circle Insights? It's helpful that it's native to Salesforce so I can manage everything in one place. It's not the most robust software but it is good enough for our o ##### 2. Contact Management Users value the **native integration with Salesforce** , allowing seamless management of their operations in one place. [ See 1 mentions ](https://www.g2.com/products/full-circle-insights/reviews?filters%5Bsentiment_snippet%5D=2059115&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Mid-Market (51-1000 emp.) 3.0/5 "Great for funnel management" What do you like about Full Circle Insights? It's helpful that it's native to Salesforce so I can manage everything in one place. It's not the most robust software but it is good enough for our o ##### 3. CRM Integration Users value the **native integration with Salesforce** , allowing seamless management of their sales funnel in one place. [ See 1 mentions ](https://www.g2.com/products/full-circle-insights/reviews?filters%5Bsentiment_snippet%5D=2059030&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Mid-Market (51-1000 emp.) 3.0/5 "Great for funnel management" What do you like about Full Circle Insights? It's helpful that it's native to Salesforce so I can manage everything in one place. It's not the most robust software but it is good enough for our o ##### 4. Customer Acquisition Users value the **seamless integration with Salesforce** , simplifying customer acquisition management from a single platform. [ See 1 mentions ](https://www.g2.com/products/full-circle-insights/reviews?filters%5Bsentiment_snippet%5D=2059026&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Mid-Market (51-1000 emp.) 3.0/5 "Great for funnel management" What do you like about Full Circle Insights? It's helpful that it's native to Salesforce so I can manage everything in one place. It's not the most robust software but it is good enough for our o ##### 5. Customer Support Users value the **integrated customer support** of Full Circle Insights, enabling efficient management within Salesforce. [ See 1 mentions ](https://www.g2.com/products/full-circle-insights/reviews?filters%5Bsentiment_snippet%5D=2059063&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Mid-Market (51-1000 emp.) 3.0/5 "Great for funnel management" What do you like about Full Circle Insights? It's helpful that it's native to Salesforce so I can manage everything in one place. It's not the most robust software but it is good enough for our o ### 5 Cons or Disadvantages of Full Circle Insights ##### 1. Dashboard Issues Users find the **dashboard issues** due to limitations in Full Circle Insights' reporting functionality tied to Salesforce. [ See 1 mentions ](https://www.g2.com/products/full-circle-insights/reviews?filters%5Bsentiment_snippet%5D=1067503&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Mid-Market (51-1000 emp.) 3.0/5 "Great for funnel management" What do you dislike about Full Circle Insights? Full Circle's reporting functionality is dependent on Salesforce's reporting capabilities so it can be a bit limited. They provide dashboards out of t ##### 2. Inefficient Reporting Users find **inefficient reporting** in Full Circle Insights, as it requires manual adjustments for deeper data analysis. [ See 1 mentions ](https://www.g2.com/products/full-circle-insights/reviews?filters%5Bsentiment_snippet%5D=2059131&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Mid-Market (51-1000 emp.) 3.0/5 "Great for funnel management" What do you dislike about Full Circle Insights? Full Circle's reporting functionality is dependent on Salesforce's reporting capabilities so it can be a bit limited. They provide dashboards out of t ##### 3. Lack of Flexibility Users find the **lack of flexibility** in Full Circle Insights' reporting limits their ability to customize and analyze data effectively. [ See 1 mentions ](https://www.g2.com/products/full-circle-insights/reviews?filters%5Bsentiment_snippet%5D=2059108&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Mid-Market (51-1000 emp.) 3.0/5 "Great for funnel management" What do you dislike about Full Circle Insights? Full Circle's reporting functionality is dependent on Salesforce's reporting capabilities so it can be a bit limited. They provide dashboards out of t ##### 4. Limited Customization Users find the **limited customization** of Full Circle Insights' reporting features a drawback for detailed analysis. [ See 1 mentions ](https://www.g2.com/products/full-circle-insights/reviews?filters%5Bsentiment_snippet%5D=2059019&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Mid-Market (51-1000 emp.) 3.0/5 "Great for funnel management" What do you dislike about Full Circle Insights? Full Circle's reporting functionality is dependent on Salesforce's reporting capabilities so it can be a bit limited. They provide dashboards out of t ##### 5. Limited Features Users find **limited reporting features** in Full Circle Insights, necessitating adjustments in Salesforce for more detailed insights. [ See 1 mentions ](https://www.g2.com/products/full-circle-insights/reviews?filters%5Bsentiment_snippet%5D=2059045&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Mid-Market (51-1000 emp.) 3.0/5 "Great for funnel management" What do you dislike about Full Circle Insights? Full Circle's reporting functionality is dependent on Salesforce's reporting capabilities so it can be a bit limited. They provide dashboards out of t ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software") AC Verified User in Computer Software Mid-Market (51-1000 emp.) 4/17/2025 "Great for funnel management" 3/5 What do you like best about Full Circle Insights? It's helpful that it's native to Salesforce so I can manage everything in one place. It's not the most robust software but it is good enough for our organization to use it to manage our funnel. Review collected by and hosted on G2.com. What do you dislike about Full Circle Insights? Full Circle's reporting functionality is dependent on Salesforce's reporting capabilities so it can be a bit limited. They provide dashboards out of the box and they're good enough but if you want to dive in you have to go into each individual report and adjust settings there. Review collected by and hosted on G2.com. What problems is Full Circle Insights solving and how is that benefiting you? Full Circle allows us to track each MQL based on campaign member object rather than on the lead/contact object. This makes it possible for one person to MQL multiple times without having to creating additional MQL related fields on the lead/contact to track each occasion. Review collected by and hosted on G2.com. Show More Response from Morgan Early of Full Circle Insights [Editedit](https://www.g2.com/survey_responses/full-circle-insights-review-11058912/official_response/edit) Thank you so much for your review of Full Circle Insights! We appreciate your feedback and take everything into consideration as we make updates and release new products. If you''d like to learn more about how to get the most out of dashboards and reports in Salesforce, please reach out to your Customer Success Manager. We'd love to learn more about your needs so we can help you reach your goals! :-) Once again, thank you for your review and your awesome partnership! Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Amanda S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Amanda S.") AS Amanda S. Associate Member Enterprise (\> 1000 emp.) 6/13/2022 "Full Funnel attribution tracking solution" 5/5 What do you like best about Full Circle Insights? FullCircle is the connected tissue between our Sales, Marketing, and Operations teams. All team members are aligned on our multiple funnel setups, campaign alignment, and reporting metrics. AS a company we all review and agree on the funnel conversion and velocity reports, which help us make smart decisions. From a campaign to leadership level we are able to report on influence marketing, which allows us to show digital, content, social, and demand impact across an entire opportunity. Team members can understand their direct impact and contribution to an opportunity throughout the sales cycle and during customer onboarding. Review collected by and hosted on G2.com. What do you dislike about Full Circle Insights? Implementation or rebuilding can be daunting without knowledge of how flows or processes will be affected. Like any other platform, constant iteration and changes need to be made. A full-time employee needs to be responsible for understanding and managing the processes. Review collected by and hosted on G2.com. What problems is Full Circle Insights solving and how is that benefiting you? Funnel attribution, stage metrics, velocity reports, campaign pipeline reporting, closed-won attribution, influenced reporting, modeling and forecasting are all used through Full Circle. Review collected by and hosted on G2.com. Show More Response from Morgan Early of Full Circle Insights [Editedit](https://www.g2.com/survey_responses/full-circle-insights-review-6732110/official_response/edit) Hi Amanda! Thank you so much for taking the time to review Full Circle Insights. As a valued client, your feedback is important to us and we take everything into consideration as we evolve our product and features. We appreciate hearing about the impact our platform has on your marketing and sales teams and look forward to a continued partnership. Thank you again! Current UserValidated ReviewerIncentivizedSource: Seller invite ![Dipika R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Dipika R.") DR Dipika R. Senior Director, Demand Generation & Marketing Operations Mid-Market (51-1000 emp.) 10/29/2019 "A game changer" 5/5 What do you like best about Full Circle Insights? We have been Full Circle customers for over 5 years, and it is not an exaggeration to say our reporting would be light years behind where it is now if it wasn't for Full Circle. We're now in the process of re-implementing after we were acquired and leveraging it for even more use cases than we did previously. The consultative approach as well as the team's willingness to go the extra mile to accommodate any "quirks" in our process have been invaluable. Some highlights of our usage: Tracking multiple funnels (marketing, field sales, SDR, CSM, etc) in real-time. Reporting on a daily, weekly and quarterly basis with minimal effort. Those board meeting reports are a breeze now. On-demand visibility into campaign performance and influence, allowing for course correction. Productive meetings with Sales, informed by metrics and real-time dashboards rather than opinions. Less reliance on "anecdata" Full Circle is the shining star of our marketing/ sales tech stack. Our Marketing, Revenue Operations and Sales team are way more productive and aligned as a result of Full Circle. We would be lost without it. Review collected by and hosted on G2.com. What do you dislike about Full Circle Insights? No dislikes that I can think of, honestly. Review collected by and hosted on G2.com. Recommendations to others considering Full Circle Insights: Go for it- you won't regret it! Take your time with the implementation process so you get it right. Don't rush it. Review collected by and hosted on G2.com. What problems is Full Circle Insights solving and how is that benefiting you? We wanted to have a closed-loop reporting infrastructure that allowed us to monitor the business/ funnel in real time and also met reporting needs across different departments (Marketing, Sales, Finance) We've been able to create reports and dashboards that: Are used by our exec team to track key performance indicators Serve as early indicators to help us course correct Used by the ADR team managers to monitor lead volume, funnel movement, and ADR performance Allow real-time campaign visibility which again allows for early course correction The new infrastructure has increased productivity considerably by automating reporting completely. We've gone from reports that typically took us a whole day to pull, to on-demand reports available at the click of a button. On the Marketing team, program managers don’t need to rely on the Ops team to pull accurate reports and the Ops team doesn’t have to pull ad- hoc reports for the Programs team. Win win! Review collected by and hosted on G2.com. Show More Response from Morgan Early of Full Circle Insights [Editedit](https://www.g2.com/survey_responses/full-circle-insights-review-3536844/official_response/edit) We love hearing reviews like these! Thank you! It's great to know that Full Circle's real--time reporting helps your marketing and sales teams align better to accurately measure campaign performance and prepare for board meetings. If you ever have any questions, please don't hesitate to reach out to your dedicated Customer Success Manager. Looking forward to our continued partnership! Thank you again! 5/25/2022 Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Hospitality](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Hospitality") UH Verified User in Hospitality Mid-Market (51-1000 emp.) 8/8/2022 "FCI is a Scientific Solution to a Business Problem" 5/5 What do you like best about Full Circle Insights? It works as designed! It truly has one of the more diverse influence and attribution models when compared to what is relatively on the market. Since the model is built into SFDC, you can leverage custom reporting fairly easily so as your organization grows and changes, you can also easily change the model(s). Review collected by and hosted on G2.com. What do you dislike about Full Circle Insights? You have to optimize the solution for your business's data structure. If your environment is too complicated you'll need a data manager. I would have appreciated data management best practices or examples from other organizations similar to my own and how they utilized the application after installation. The out-of-the-box dashboards and reports were useful but it took some time to align what FCI could do and how we would find value. There is also some desire to see the funnel from Contact or Account level in our CRM versus the response level as it would be easier to grasp but uninitiated parties. Review collected by and hosted on G2.com. What problems is Full Circle Insights solving and how is that benefiting you? For us, we need insight into our Marketing Efforts and what is impacting our sales pipeline. In theory, we're able to identify what's working and what's not and focus our energy into the right activities. Review collected by and hosted on G2.com. Show More Response from Morgan Early of Full Circle Insights [Editedit](https://www.g2.com/survey_responses/full-circle-insights-review-6954919/official_response/edit) Thank you for your review of Full Circle! We love hearing about the positive impact on your attribution reporting and sales pipeline. We also appreciate hearing about areas we can improve to ensure our product roadmap includes features that will make a difference for you. I also wanted to tell you about a couple of changes we recently made. The first change is that we restructured our Customer Success team so all clients have a dedicated account manager. We are also adding documentation that includes examples and best practices. We hope these changes will help new clients find value more quickly and streamline communication and ongoing training with established clients. If you have any questions, please reach out to your CS Manager. Thank you again for your awesome review! 2/8/2024 Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Information Technology and Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Information Technology and Services") AI Verified User in Information Technology and Services Enterprise (\> 1000 emp.) 8/4/2022 "Works well with occasional issues" 4/5 What do you like best about Full Circle Insights? Full Circle's response + funnel management has managed our demand gen funnel for years – it works well for our needs. We used Full Circle for multi-touch attribution as well, although we recently built a custom influence model in Tableau instead. Review collected by and hosted on G2.com. What do you dislike about Full Circle Insights? Support for issues/questions can take a couple days between responses, and once there was a monthly release that was incompatible with our config and caused our funnel to go down for a week until they pushed a fix to our SFDC instance. They have a small team so we just have to monitor our instance/issues closely. Review collected by and hosted on G2.com. What problems is Full Circle Insights solving and how is that benefiting you? Solid response + funnel management tool that works for our marketing team. For a funnel/package upgrade we did, Full Circle also referred a consulting partner who was experienced + helpful. Review collected by and hosted on G2.com. Show More Response from Morgan Early of Full Circle Insights [Editedit](https://www.g2.com/survey_responses/full-circle-insights-review-6942318/official_response/edit) Thanks for highlighting how our multi-touch attribution and funnel measurement have helped your marketing and demand gen teams over the years! We love to hear success stories and learn more about how we can improve our product to help even more. We hope that Full Circle continues to provide your company value and that you still benefit from our robust reporting, attribution, and funnel measurement features! If we can provide any additional information or assistance, please let us know! Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in E-Learning](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in E-Learning") AE Verified User in E-Learning Enterprise (\> 1000 emp.) 8/30/2022 "Excellent tool, but it does have its flaws" 4/5 What do you like best about Full Circle Insights? In theory, Fullcircle's architecture for funnel tracking and campaign attribution is excellent. It makes a lot of sense how it orients much of the tracking and updates around the existing campaign member object in SFDC. The infrastructure and reporting you get from Fullcircle should honestly come out of the box for all B2B instances of SFDC. It gives you a lot of flexibility in curating how you want to track your business' funnel(s), create a lead lifecycle, and divvy up opportunity pipeline to campaign touchpoints. Review collected by and hosted on G2.com. What do you dislike about Full Circle Insights? While it's great that Fullcircle lives directly in SFDC, this can be a double-edged sword. On the one hand, this means there is no integration necessary and field updates happen quickly. However, any issue outside of Fullcircle's own configuration panel almost always requires a SFDC admin or developer to troubleshoot. And since Fullcircle is a BIG tool that needs to play nice within a SFDC instance with other integrations and automation, issues can pop up frequently. This can be a real pain if you don't have that resource. While their support can be great, even they can be stumped around issues that pop up. There are still some instances of Fullcircle failing to update fields that remain unsolved for us so things definitely are not perfect and it does require some level of monitoring. As a marketing ops manager, Fullcircle is probably one of the most complex tools I've utilized (outside of Marketo and SFDC). While it can be flexible and customized to your needs, you just have to know the ins and outs in order to do so. Lastly, the product is very sticky (for better or for worse). Even if we wanted to migrate to a different tool, the pain of doing so alone might be reason enough not to. Review collected by and hosted on G2.com. What problems is Full Circle Insights solving and how is that benefiting you? Campaign attribution, lead lifeycle management, and funnel reporting. None of this comes out of the box in a Marketo or SFDC instance. This gives us invaluable infrastructure in how we manage our leads as well as great insights into how they move throughout the funnel and the campaigns that influence those outcomes. Review collected by and hosted on G2.com. Show More Response from Morgan Early of Full Circle Insights [Editedit](https://www.g2.com/survey_responses/full-circle-insights-review-7057787/official_response/edit) Good afternoon! Thank you for your review of Full Circle! We are very proud of our product and happy to hear about how you benefit from it. We hope that you continue to benefit from attribution, funnel measurement, and reporting within Salesforce with the help of Full Circle Insights. For any questions or concerns, please don't hesitate to reach out to your dedicated Customer Success Manager. Thanks again! Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") AM Verified User in Marketing and Advertising Enterprise (\> 1000 emp.) 8/11/2022 "One year in with FCI" 3.5/5 What do you like best about Full Circle Insights? My favorite part about FCI is the ability to pull all data from contacts and leads views into one singular view on the campaign with campaign members reports. For reporting on the funnel this is incredibly helpful. Review collected by and hosted on G2.com. What do you dislike about Full Circle Insights? The implementation is extremely time consuming and you definitely need a dedicated SFDC Admin internally for implementation and upkeep. Review collected by and hosted on G2.com. What problems is Full Circle Insights solving and how is that benefiting you? FCI allows us to get very granular by the campaign, campaign type, marketing team, etc when looking at funnel performance, MQL quality, Opps sourced, etc. So far we have spent the most time with the Funnel Metrics product but are currently starting to work more with the attribution product as well now that our model has been set up. Review collected by and hosted on G2.com. Show More Response from Morgan Early of Full Circle Insights [Editedit](https://www.g2.com/survey_responses/full-circle-insights-review-6969943/official_response/edit) We are so happy to hear you are benefiting from Full Circle's attribution, reporting and funnel measurement! Thank you for taking the time to review us. We take all positive and negative comments into consideration as we continue to evolve our features. We hope that you continue to find value in Full Circle. Please reach out to your CS manager for any additional help. Thank you again! Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Computer & Network Security](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer & Network Security") AC Verified User in Computer & Network Security Mid-Market (51-1000 emp.) 5/24/2022 "Full circle is easy to understand and native to Salesforce for full funnel reporting and attribution" 5/5 What do you like best about Full Circle Insights? Full circle is easy to use once its deployed and is a native salesforce app. It makes it easy to add fields from leads, contacts, account, opportunity and related objects and run all sorts of reporting. We use it for full funnel and influence reporting - Multi-touch, First and Last but it can support other types as well. Review collected by and hosted on G2.com. What do you dislike about Full Circle Insights? Its based on Campaign Member object so not easy to figure out if the lead or contact is MQL looking at the lead/contract records. Digital tracking is not complete and web visits are hard to track without UTMs. Review collected by and hosted on G2.com. What problems is Full Circle Insights solving and how is that benefiting you? Full Funnel reporting and attribution. We replaced custom code for Full Circle funnel and so easy to see and use at the standard campaign member object level in SFDC. Easy to run attribution reports and total revenue, closed won, open pipeline etc as well as how much the campaign contribution is. You can run multiple funnels - marketing, sales and partner funnels for examples. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Human Resources](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Human Resources") AH Verified User in Human Resources Mid-Market (51-1000 emp.) 8/4/2022 "Highly Configurable (for good or bad)" 3.5/5 What do you like best about Full Circle Insights? Full Circle offers a very robust way to understand how campaigns contribute to closing deals. The ability to create multiple models is a nice way to test new ways to score without interrupting the current process Review collected by and hosted on G2.com. What do you dislike about Full Circle Insights? There is A LOT of configuration and it is not entirely straightforward. Fortunately, there is a support team that is very helpful and knowledgeable about the product Review collected by and hosted on G2.com. What problems is Full Circle Insights solving and how is that benefiting you? We are still early in the (re)implementation process, so we don't have a problem that is solved yet. Unfortunately, the previous implementation is interfering with our current operations. That's on us though. The Full Circle team has been helping us work through it Review collected by and hosted on G2.com. Show More Response from Morgan Early of Full Circle Insights [Editedit](https://www.g2.com/survey_responses/full-circle-insights-review-6940619/official_response/edit) Thanks for your review of Full Circle! We know how important it is to understand marketing's impact, so we're pleased to hear that Full Circle helps your team measure campaign performance. Thank you again for your review! Have a wonderful day! Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Logistics and Supply Chain](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Logistics and Supply Chain") UL Verified User in Logistics and Supply Chain Mid-Market (51-1000 emp.) 8/9/2022 "Powerful marketing attribution product in the right hands." 3.5/5 What do you like best about Full Circle Insights? The components of the product allow for detailed tracking of marketing outreach. There are many levers within the managed package that can be streamlined for your business. Review collected by and hosted on G2.com. What do you dislike about Full Circle Insights? To fully utilize the components you will need a dedicated team to successfully implement and then utilize this powerful tool. Give a lot of thought to the implementation process and who will manage the reporting and direction moving forward. Review collected by and hosted on G2.com. What problems is Full Circle Insights solving and how is that benefiting you? We were needing a tool that can help us follow our marketing activities all the way to the revenue driven by that marketing touch. Full Circle Insights activates those touch points. Review collected by and hosted on G2.com. Show More Response from Morgan Early of Full Circle Insights [Editedit](https://www.g2.com/survey_responses/full-circle-insights-review-6961333/official_response/edit) Thank you for your positive review of Full Circle Insights! We hope you continue to benefit from all our reporting capabilities including attribution and funnel measurement. As you noted, our tool is very powerful and we see how our clients benefit by using a Salesforce-native solution. Thank you again for your review! We look forward to working with you more! 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