--- title: Full Circle Insights Reviews meta_title: 'Full Circle Insights Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 135 reviews by the users' company size, role or industry to find out how Full Circle Insights works for a business like yours. aggregate_rating: rating_value: 4.0 review_count: 135 scale: '5' date_modified: '2026-06-30' parent_category: name: Account-Based Execution url: https://www.g2.com/categories/account-based-execution --- # Full Circle Insights Reviews **Vendor:** CONQUER **Category:** [Attribution Software](https://www.g2.com/categories/attribution) **Average Rating:** 4.0/5.0 **Total Reviews:** 135 ## About Full Circle Insights Full Circle Insights is the Attribution Modeling and Funnel Measurement Solution Built for Salesforce As your Salesforce data experts, we help marketing and sales teams connect in a central location to finally deliver accurate attribution, build funnels, and create data-driven strategies that drive revenue. The Full Circle Insights team comprises former Salesforce executives, marketing experts, product managers, and automation specialists who understand how valuable data is – and how frustrating it can be to get. Our powerful, Salesforce-native solution empowers your team to easily create multiple attribution models and funnels, measure sales and marketing impact, and align company-wide while keeping your data safe in Salesforce. ## Full Circle Insights Pros & Cons **What users like:** - Users value the **seamless collaboration** offered by Full Circle Insights, enhancing their workflow within Salesforce. (1 reviews) - Users value the **native Salesforce integration** , enabling streamlined contact management in a single platform. (1 reviews) - Users value the **native integration with Salesforce** , allowing for streamlined funnel management in one convenient platform. (1 reviews) - Users value the **native Salesforce integration** of Full Circle Insights, simplifying funnel management in one place. (1 reviews) - Users find the **customer support** of Full Circle Insights responsive and helpful in managing their sales funnels effectively. (1 reviews) - Helpful (1 reviews) - Integrations (1 reviews) - Users value the **native Salesforce integration** of Full Circle Insights, enabling streamlined management and easy reporting. (1 reviews) **What users dislike:** - Users find the **dashboard issues** in Full Circle Insights limiting due to reliance on Salesforce's reporting capabilities. (1 reviews) - Users find **inefficient reporting** in Full Circle Insights due to reliance on Salesforce's limited reporting capabilities. (1 reviews) - Users find the **lack of flexibility** in Full Circle Insights' reporting limits their data exploration capabilities. (1 reviews) - Users find the **limited customization** of Full Circle Insights' reporting features restricts deeper analysis within Salesforce. (1 reviews) - Users find the **reporting functionality limited** , requiring adjustments within individual reports for deeper insights. (1 reviews) - Limited Reporting (1 reviews) - Not Intuitive (1 reviews) ## Full Circle Insights Reviews ### 1. Support from team is appreciable **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** October 31, 2019 **What do you like best about Full Circle Insights?** We appreciate the timely response we get when support is requested **What do you dislike about Full Circle Insights?** I have being in congestion with FCR through my organization dealing as 3rd party vendor and not seen anything to be disliked **What problems is Full Circle Insights solving and how is that benefiting you?** Regarding a managed package in Salesforce. ### 2. Only used for matching **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** October 24, 2019 **What do you like best about Full Circle Insights?** It was easy to setup and pretty seamless **What do you dislike about Full Circle Insights?** No viisual editor to see where accounts /contacts / leads were going **What problems is Full Circle Insights solving and how is that benefiting you?** Primarily using it for account matching ### 3. Newcomer to FCI **Rating:** 4.0/5.0 stars **Reviewed by:** steve b. | marketing consultant, Small-Business (50 or fewer emp.) **Reviewed Date:** February 12, 2019 **What do you like best about Full Circle Insights?** I like that it is native to Salesforce.com and does not require additional application to use. Dashboards are pretty good. On-boarding was really good. **What do you dislike about Full Circle Insights?** Because it is native to Salesforce.com it suffers from some of the same limitations. This is especially relevant when trying to customize the application to meet our business needs. **Recommendations to others considering Full Circle Insights:** Not much to say. It meets marketing's needs to track campaign effectiveness. **What problems is Full Circle Insights solving and how is that benefiting you?** Better insight into the ability of marketing activities to impact sales. ### 4. Great product that solves core business need--phenomenal customer service **Rating:** 4.5/5.0 stars **Reviewed by:** Kimberly I. | Mid-Market (51-1000 emp.) **Reviewed Date:** September 04, 2018 **What do you like best about Full Circle Insights?** While I love the Response Management product itself and how it helps immensely with our reporting and metrics and being able to show definitively closed won revenue sourced from Marketing efforts, my favorite part about Full Circle is hands down the customer service and support. I know I can log a case or email my rep and have a response usually in less than an hour, and they're always willing to hop on the phone with you and talk something out and provide recommendations for best practices on how to set something up, or go the extra mile and help you set up configurations that are very specific and native to your org (like setting nurture time limits for people in the Recycle stage to prevent them from "re-MQLing too fast, etc.). I've worked with Full Circle for over a year now and the service has never wavered or teetered off just because we're no longer new clients. Highly recommend. **What do you dislike about Full Circle Insights?** It is complicated and difficult to set up and it does require work to maintain. I wouldn't recommend it to someone who does not have buy-in or support from their sales team. Sales leadership buy-in and assistance with Sales Ops is so incredibly crucial to making Full Circle truly worth the investment. Setting up and deployment takes about 3 months, so if you don't have a good sales process down pat, I'd focus on fixing those core things first before setting up Full Circle. Those who don't have the time or their org doesn't see the need yet for detailed analytics and reporting, I wouldn't recommend because it would be wasted if not used and set up properly. Should definitely be seen as a key investment and major shift in marketing-sales reporting. **What problems is Full Circle Insights solving and how is that benefiting you?** Campaign attribution, full active funnel metrics to track velocity and funnel progression of MQLs, revenue sourced from marketing and sales funnels, drill-down campaign performance reports. Most used reports are the current active funnel and marketing influenced opps/marketing influenced closed won. ### 5. Great tool for equal attribution reporting **Rating:** 3.0/5.0 stars **Reviewed by:** Carson M. | Marketing Operations Associate, Computer Software, Mid-Market (51-1000 emp.) **Reviewed Date:** November 01, 2018 **What do you like best about Full Circle Insights?** Full Circle makes it easy to tie revenue directly back to a specific campaign touch or to a number of campaign touches, your choice. **What do you dislike about Full Circle Insights?** I think this is less of a dislike and more of an good annoyance, but Full Circle results in a fine comb going through your data and revealing a number of issues. If you don't have clean data, this tool will force you to make it clean, or you wont be able to benefit from the product. **Recommendations to others considering Full Circle Insights:** Be prepared for a ton of data work when switching. Your lifecycle needs to be well mapped out and you need to know the ins and outs of the data very well. You will likely touch every lead or contact in your system some way or another. Make sure you have as many hands on deck when launching in order to make sure everything goes smoothly. **What problems is Full Circle Insights solving and how is that benefiting you?** The main business problem that we were solving when we hired Full Circle was that we didn't have good insight into which campaigns were actually generating revenue. Full Circle allows us to know exactly which campaigns work and which don't, allowing us to move budget to the appropriate campaigns. ### 6. Attribution for Sophisticated Marketers using Salesforce.com **Rating:** 4.5/5.0 stars **Reviewed by:** Michele H. | Chief Marketing Officer - CMO, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** October 29, 2018 **What do you like best about Full Circle Insights?** Full Circle allows me the ability to see the return from our multi-channel marketing campaigns within Salesforce.com in a way that allows for in-depth analysis that would not be possible otherwise. **What do you dislike about Full Circle Insights?** I would prefer that the payment terms on a SaaS product were monthly, as opposed to up-front. Salesforce.com and others have followed this "pay for a year upfront" model, and it doesn't fit with a small/medium size cash flow needs. **What problems is Full Circle Insights solving and how is that benefiting you?** Salesforce.com does not provide a good environment for direct marketers. The campaign tracking, analysis, and attribution are limited. FCI allows an approach that gives flexibility into how campaigns are analyzed for effectiveness. ### 7. Marketing Attribution via SFDC **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** September 04, 2018 **What do you like best about Full Circle Insights?** We use FullCircle for response management and tracking as well as attribution and to power marketing reporting. It was important to my organization to have marketing metrics visible in our once source of truth - our CRM. I like that our metrics and tracking is visible and shared at all times with Sales. They can see and understand how attribution is calculated. It's easy to run reports on direct opportunity attribution as well as influenced revenue. You can report on revenue influence/source by any number of segments - channel, topic, region, division, content type - it is so customizable. **What do you dislike about Full Circle Insights?** Because this runs inside SFDC reporting is cumbersome and not visually appealing. The product is so powerful it's hard for new users to understand as almost anything is possible to track and report on. This can feel overwhelming if you don't go in with a plan for how you want to set up and run the tool. **What problems is Full Circle Insights solving and how is that benefiting you?** Funnel tracking, direct and influenced marketing attribution, campaigns and marketing tactics success ### 8. Excellent Software to Measure Marketing Attribution **Rating:** 5.0/5.0 stars **Reviewed by:** Sara H. | Current Member, Mid-Market (51-1000 emp.) **Reviewed Date:** September 06, 2018 **What do you like best about Full Circle Insights?** FullCircle is an excellent platform that sits directly in Salesforce to report attribution for all of our marketing campaigns. The different and customizable attribution models allows us to view both primary campaign and a marketing influence view of our programs. It helps bridge the gap between our marketing automation and Salesforce reporting capabilities. **What do you dislike about Full Circle Insights?** It can be difficult to get an accurate attribution since it requires sales to assign contact roles, or you have to be too broad and measure at the account level. I usually have to go in and audit the opportunities to make sure contact roles are assigned properly for attribution to be effective. **Recommendations to others considering Full Circle Insights:** Make sure the way your opportunities are filled out support how they measure attribution. **What problems is Full Circle Insights solving and how is that benefiting you?** We are able to accurately evaluate which programs provided a positive ROI and gain more marketing budget for the programs that are most helping to close business. ### 9. By far one of the most useful tools in our stack **Rating:** 4.5/5.0 stars **Reviewed by:** Joe G. | Director of Demand Generation, Mid-Market (51-1000 emp.) **Reviewed Date:** July 22, 2016 **What do you like best about Full Circle Insights?** Full Circle Insights is like a microwave - once you have it you don't know how you lived without it. Big wins for us have been: - pipeline/revenue source and attribution reporting that is critical to our ability to make decisions around marketing investments and process changes. - flexible MQL identification so we can really focus on leads that matter. - closes obvious gaps in Salesforce such as lead/contact treatment. - deep visibility into funnel performance with the ability to look back in time. - simplified reporting on a single object making it fast and easy to build reports. - automates almost all new processes so impact on sales is minimal. - all reporting remains native in Salesforce so on-boarding across our managers is easy/non-existent - great customer support and access to a proactive product development team **What do you dislike about Full Circle Insights?** - major process changes require help from Full Circle to configure (although these changes are rare). **Recommendations to others considering Full Circle Insights:** If you use Salesforce and want to improve the performance of your revenue engine, Full Circle is a requirement. It's helpful to go into implementation with a solid understand of how your revenue engine works and how you want to track revenue attribution (if not, implementation will force you to figure it out). Come in with an open mind about how you track and report on your funnel. It will be much better with Full Circle but will require some changes to the status quo. **What problems is Full Circle Insights solving and how is that benefiting you?** We initially looked at Full Circle to enhance our MQL identification and routing model (which it did). However, the biggest benefit we realized is that we can now make far better decisions on what marketing programs to invest in, cut, and modify. It has also allowed us to compare marketing and sales funnels to find an optimal mix of both. Overall, our entire revenue engine is much more efficient and effective with Full Circle. ### 10. The New Standard for Best Reporting Practices **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** August 27, 2018 **What do you like best about Full Circle Insights?** The Response Management package allows us to circumvent fundamental SFDC limitations like full funnel conversion reporting and the treatment of leads and contacts as completely separate entities. Contacts don't always become customers, and FCI allows us to handle and report on prospect contacts as what they still are - leads. **What do you dislike about Full Circle Insights?** The campaign requirement can be a bit restricting when it comes to orders that need to be "split" into multiple opportunities (which happens frequently with large deals), and can lead to mis-attributed revenue. **Recommendations to others considering Full Circle Insights:** Definitely consider Response Management in the very least - this tool alone has helped us get around so many SFDC limitations and gain incredible amounts of insight into our marketing & sales processes. The customer support is also unparalleled - the same person who guided (extremely well) has solved every support ticket we have submitted, and in a timely manner. They're a great company to deal with, and the investment has been much more than worth it. **What problems is Full Circle Insights solving and how is that benefiting you?** We are able to get a complete and true conversion rate at every stage of the funnel - not just a sample (from not being able to measure contact conversion rates). We have been able to save budget by cutting campaigns and vendors which failed to provide returns on investments. We were also able to leverage standard Response Management fields (with slightly augmented processes around them) to report on full funnel per rep lead to deal conversion, which helped us with a new agile lead routing process based on performance. ### 11. Full Circle Leverages Salesforce in Powerful Ways for Marketing Mastery **Rating:** 4.5/5.0 stars **Reviewed by:** Harrison Y. | Director of Operations, Human Resources, Mid-Market (51-1000 emp.) **Reviewed Date:** August 27, 2018 **What do you like best about Full Circle Insights?** I love How FCI leverages standard Salesforce relationships like the Campaign Member and Campaign Influence to maximize marketing reporting and insights. The ability to custom tailor their solution to your business is top-class, and I appreciated the thoughtfulness that went into implementation. I love not having to rely on both Salesforce reports and Automation system reports to tie together my metrics, and with FCI, everything I need is right in SFDC. **What do you dislike about Full Circle Insights?** The implementation process was more complex than I imagined. When you get into the weeds of marketing measurement, it quickly becomes clear why this complexity is necessary, and FCI has clearly thought through a lot of the roadblocks that go into this. However, having success with FCI will require a knowledgable operations person and experienced Salesforce user to fully grasp the nuances of working with FCI long term. But this kind of role and experience in house is essential to most business. **Recommendations to others considering Full Circle Insights:** Be aligned on your Demand Waterfall process before going into implementation. **What problems is Full Circle Insights solving and how is that benefiting you?** Tracking the full demand waterfall, aligned to the best practices of Sirius Decisions, is the number one use case for FCI. Being able to report to these standards directly out of SFDC, alongside all of our other reporting is a key time saver. Accounting for the nuances that go into calculating true conversion rates through that waterfall is the best I've seen. ### 12. Ease of use, process, organized, controlled. Great tool to manage attribution and made easy. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Internet | Mid-Market (51-1000 emp.) **Reviewed Date:** August 28, 2018 **What do you like best about Full Circle Insights?** I like how it allows full control of all processes making data be consistent and accurate. Avoid mess with marketing & sales and identifies accurate attribution throughout the funnel. **What do you dislike about Full Circle Insights?** Its hard to make some adjustments after setup. Most of the time we have to go through our Developer or through our rep. Which they are very attentive and responsive which makes this dislike manageable. **Recommendations to others considering Full Circle Insights:** This tool will help with a lot of attributions, I recommend though that right off that bat you start thinking of what you want answered and work on customizing your reports to meet your needs to avoid coming back in a year to adjust and backfill data. Work closely with your rep, they are very supportive and knowledgeable on best practices. **What problems is Full Circle Insights solving and how is that benefiting you?** Attribution, lead routing, funnel and velocity flows. Pipeline distribution and accountability. ### 13. Excellent attribution and marketing-focused tool **Rating:** 5.0/5.0 stars **Reviewed by:** Nina K. | Global Marketing Operations Manager, E-Learning, Mid-Market (51-1000 emp.) **Reviewed Date:** August 28, 2018 **What do you like best about Full Circle Insights?** This tool solved a serious issue we had which was archiving funnel statuses and time stamps. It also allowed us to make minor workflow changes with huge impact to marketing reporting. Sales force was built for sales and with this tool, it makes marketing just as important. **What do you dislike about Full Circle Insights?** So far not much. Implementation was not difficult, although work is involved with back editing some items to correctly align all of the data, but their customer success team is committed, caring and helpful. **What problems is Full Circle Insights solving and how is that benefiting you?** Reporting on funnel performance (including historical performance), and really showing marketing contribution to the pipeline, revenue, and full funnel is huge. ### 14. Thought Leadership and Great Support **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** October 30, 2018 **What do you like best about Full Circle Insights?** If I have an issue, I can easily submit a case and the response is very quick. They also include references to support docs making a resolution very quick. If things get tougher, sometimes we have a call and the right people are on the call. **What do you dislike about Full Circle Insights?** Would be nice if there were some additional online documentation. **What problems is Full Circle Insights solving and how is that benefiting you?** We use their MatchMaker tool and it has allowed us to utilize Account Based Marketing. The tool does a great job of moving people into the correct accounts. This gives our sales reps the opportunity to follow up with contacts associated with their working accounts. ### 15. Full visibility, flawless support **Rating:** 4.5/5.0 stars **Reviewed by:** Stephen S. | Business Analytics Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** October 30, 2018 **What do you like best about Full Circle Insights?** Hands down, all of the funnel conversion metrics. Measuring stage to stage conversion rates and velocity has become standard and it's created full buy-in from sales & marketing leadership. **What do you dislike about Full Circle Insights?** Sometimes if there are any automation / workflow issues with the MAP and CRM, it's tough to tell if the FCI managed package code had anything to do with it (though this is the nature of a managed package like this). **What problems is Full Circle Insights solving and how is that benefiting you?** We've been able to measure number of leads received by sales rep in any time frame, and have the ability to clearly see who needs more, making lead redistribution more effective. ### 16. Great tool! **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** December 10, 2018 **What do you like best about Full Circle Insights?** Helps us capture every touchpoint for campaigns and get better reporting on where the lead is before it converted and what the last campaign touchpoint was. **What do you dislike about Full Circle Insights?** It was a bit difficult to understand initially on how it all worked and to get proper reporting, but we figured this out. **What problems is Full Circle Insights solving and how is that benefiting you?** We struggled to capture every touchpoint and Full Circle helped to capture this. We can now view the first and last campaign response with Full Circle. Helps us analyze campaigns better. ### 17. Great product, must to have for marketing operation teams **Rating:** 5.0/5.0 stars **Reviewed by:** Ronen S. | Director of Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** September 20, 2018 **What do you like best about Full Circle Insights?** The ability to track: 1. Every stage of the funnel from Inquiry to close won. 2. Influence of all our marketing capmaigns **What do you dislike about Full Circle Insights?** Nothing in particular, like any other SAAS product, you need to do some work internally before implementation, meaning define every stage of the funnel and be in alignment with Sales. **What problems is Full Circle Insights solving and how is that benefiting you?** 1. The ability to show return on investment from every marketing channel. 2. Full circle allows to use and data and insights in planning and budget modeling. ### 18. Great Content **Rating:** 4.5/5.0 stars **Reviewed by:** Eugene C. | HUMINT & Covert Operations Chief, Small-Business (50 or fewer emp.) **Reviewed Date:** February 05, 2019 **What do you like best about Full Circle Insights?** The information was detailed and presented smoothly and very understandable. **What do you dislike about Full Circle Insights?** I would've like to receive attendance & training verification credit, many attendees use this for CPU/CPE credits for yearly certifications and/or career input. **Recommendations to others considering Full Circle Insights:** Not at this time **What problems is Full Circle Insights solving and how is that benefiting you?** no problems to report at the time. ### 19. Blackbox **Rating:** 2.0/5.0 stars **Reviewed by:** Verified User in Internet | Mid-Market (51-1000 emp.) **Reviewed Date:** February 12, 2019 **What do you like best about Full Circle Insights?** Full Circle automates some work flows in SFDC and gives visibility to funnel metrics that would be harder to see in Marketo without somme additional work. **What do you dislike about Full Circle Insights?** Full Circle is a black box, I have no clue what it is doing half of the time and it has it's claws dug deep into my system making it difficult to remove. **Recommendations to others considering Full Circle Insights:** I wouldn't buy this tool again. **What problems is Full Circle Insights solving and how is that benefiting you?** Full Circle provide me with funnel metrics and a pretty basic attribution model. ### 20. Good product in theory, actual implementation + application is clunky **Rating:** 2.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** September 11, 2018 **What do you like best about Full Circle Insights?** Lead to Account matching works, cool, but everyone does it. Multi touch attribution is actually quite good and flexible with the models. Good product there. **What do you dislike about Full Circle Insights?** Insights.... oye... I have to believe the workarounds with triggers and fields and process builders took more work for me post-implementation to get around the, I believe, over complicated dev you get with the 'custom' implementation we received. It's truly impossible to backfill anything nor is it possible to adjust any business rules without fullcircle's product intruding. Want to change the way you calculate an MQL? Forget about it without a developer. Someone accidentally push something in from your marketing automation without the right attribution and/or score and/or lead status? Super forget about fixing that. **Recommendations to others considering Full Circle Insights:** Look to vendors that do more account lifecycle management.... **What problems is Full Circle Insights solving and how is that benefiting you?** Simple funnel metrics. Stamping when lead hits score to flag as lead, stamping when lead hits score to flag lead as MQL, SAL... etc... Benefits... meh, I can run an MQL and SAL report but I'm convinced it's not working as expected and am constantly building workarond fields on Campaign Member object (and everyone knows how fun that object is to customize :) ). I wanted to utilize their OOB ABM fields on the Account, but L2A is still a little buggy. I'm only using the L2A and building our own fields for scoring roll ups and count of Leads, MQLs, SALs, etc... it's not the best ABM tool out there. ### 21. A robust tool to help get the most out of Salesforce marketing attribution **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** August 28, 2018 **What do you like best about Full Circle Insights?** The integration process was seamless and the support team from FC has remained very informative and helpful post-deployment. The functionality itself has given our organization far more insight than before on a unified funnel and seeing where prospects have been influenced by marketing each step of the way. **What do you dislike about Full Circle Insights?** It may take some time to fully grasp the amount of objects and fields that are created by FC that are used to leverage the increased functionality. The custom report types that come out of the box can be extremely useful, but your mileage may vary depending on if you've done your homework on how the new fields interact with each other. Luckily, Full Circle has very thorough documentation on their website to help alleviate this learning curve. **What problems is Full Circle Insights solving and how is that benefiting you?** We have successfully implemented Full Circle to help our marketing operations team report effectively on marketing attribution across the buyer journey. This reporting, in addition to the data-unifying power of Full Circle MatchMaker, have made the data in our CRM more compelling and useful to the marketing team across the board. ### 22. Not sure we got value out of it **Rating:** 2.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** August 28, 2018 **What do you like best about Full Circle Insights?** Full insight into the funnel, ability to apply consistent lifecycle to leads as well as contacts, enforced tagging of campaign to every single opportunity, in-ability to create opportunities without campaign attribution **What do you dislike about Full Circle Insights?** Setup, actual data does not support theory - we have to go in manually for almost 20%-25% of all opportunities to correct the campaign attribution. In the end even though in theory a great tool that captures funnel information from a 'known' lead all the way to 'closed won' the reality is that the design principle that everything is based on a person and that drives the co-hort on funnel conversion (which is why we bought it) proofs to be impossible to get right **Recommendations to others considering Full Circle Insights:** I think your product solves a great problem and addresses a pain any Marketing/Sales Operations executive has: providing insight into the funnel and campaign effectiveness. So I am 100% sold on the story, it's just so damn hard to implement and get to those 'reports' tho show 'real' data. **What problems is Full Circle Insights solving and how is that benefiting you?** We bought Full Circle to get insight into funnel-conversion and create co-hort analysis on campaign level (funnel conversion on campaign level) which we were not able to do before. Unfortunately we still have not create a single co-hort report that is 'right', due to data issues, but we are tired of correcting the data and there is obviously nothing wrong with the product (works as designed - fix the data)... Benefits we have realized is that we use one report (primary campaign attribution for opportunities) and FullCircle has helped to at least enforce campaign attribution with opportunities, so we can do 'Closed Won' attribution vs. not. Still in 20% of the cases the attribution is not correct and we need to manually correct, but at least we have some data. ### 23. Advanced Attribution to Build Your Revenue Engine **Rating:** 5.0/5.0 stars **Reviewed by:** Bryant L. | Mid-Market (51-1000 emp.) **Reviewed Date:** August 28, 2018 **What do you like best about Full Circle Insights?** Full Circle Insights is a highly-configurable analytics solution for your Revenue Engine. Regardless of how your funnel is configured, Full Circle Insights can provide unparalleled attribution and reporting. **What do you dislike about Full Circle Insights?** Would love to have a more granular way to capture campaign cost data. Ideally, it would integrate with common sources like AdWords. **Recommendations to others considering Full Circle Insights:** Analytics is an area where you get what you put into it. There are other solutions that are set it and forget it but if you want rigorous analytics you will need to invest the time into a tool like Full Circle Insights **What problems is Full Circle Insights solving and how is that benefiting you?** -Ability to capture repeat funnel engagement -Ability to have full control over the data -Activation and Influence reporting ### 24. Better than the competitors, requires a fair amount of TLC **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** October 29, 2018 **What do you like best about Full Circle Insights?** Leveraging native SFDC functionality on the Campaign Member. **What do you dislike about Full Circle Insights?** We were unaware that the funnel metric reporting (Campaign Member) and custom influence model (Influence Object) reporting would be on different reports/objects in SFDC. **Recommendations to others considering Full Circle Insights:** Be sure you're okay with funnel metrics and custom model reporting on two different reports. **What problems is Full Circle Insights solving and how is that benefiting you?** We are using FCI as a core building block to our Tech Stack. Most notably, it fulfills our Marketing/Sales Campaign Reporting. Best reports include Funnel Metrics (Conversion/Velocity Rates) and Custom Influence Model Reporting. ### 25. Great attribution tool **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in E-Learning | Enterprise (> 1000 emp.) **Reviewed Date:** December 11, 2018 **What do you like best about Full Circle Insights?** After FullCircle is implemented, it is fairly easy to use in terms of attribution and influence reporting. We are able to track what teams and campaigns bring in opportunities and progress them through the funnel. **What do you dislike about Full Circle Insights?** Customer support and help center/community could be better. **What problems is Full Circle Insights solving and how is that benefiting you?** tracking what campaigns are bringing opportunities and what helps them progress through the funnel ### 26. Fixes a fundamental SFDC flow **Rating:** 4.5/5.0 stars **Reviewed by:** Joe O. | Director, Sales and Marketing Operations, Automotive, Mid-Market (51-1000 emp.) **Reviewed Date:** August 27, 2018 **What do you like best about Full Circle Insights?** Allows you to measure the SiriusDecisions funnel along with conversion rates and velocities and measure different funnel types. **What do you dislike about Full Circle Insights?** Rigid structure and modifying data takes some work. **Recommendations to others considering Full Circle Insights:** Only tool that gives SD waterfall reporting you can trust. **What problems is Full Circle Insights solving and how is that benefiting you?** What is marketing's impact on the business? In the past, I've been able to identify a certain path our high performing leads followed and we were able to redirect efforts to maximize results. ### 27. Powerful Tool for Data-Driven B2B Marketers **Rating:** 4.5/5.0 stars **Reviewed by:** Rebecca G. | Mid-Market (51-1000 emp.) **Reviewed Date:** August 28, 2018 **What do you like best about Full Circle Insights?** Full Circle can be fully customized to match your business processes. It provides great flexibility and accuracy in reporting throughout the funnel and attributing revenue to marketing campaigns in Salesforce. While implementing is no small project, their expert team guided us through the process. **What do you dislike about Full Circle Insights?** To fully leverage Full Circle, creating and maintaining clean campaign and opportunity data is of utmost importance. You should understand this commitment before undertaking an implementation. **What problems is Full Circle Insights solving and how is that benefiting you?** Leveraging Full Circle allowed us to implement a Salesforce campaign methodology that better aligns with marketing budget categories. We can now tie revenue back to broader source categories as well as individual assets. ### 28. Great Software backed up with thought leadership. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** August 27, 2018 **What do you like best about Full Circle Insights?** When I reach out to FCI, the response is always well thought out and through. This allows me to make the best decisions for my situation and my company. For MatchMaker, it is very easy to associate new and existing leads to specific current accounts. Changing the parameters is very easy and the tool incorporates easily into my current lead automation and assignment process. Very happy with the product. **What do you dislike about Full Circle Insights?** I do not have any issues at this time with FCI. **What problems is Full Circle Insights solving and how is that benefiting you?** MatchMaker is one of the easiest products to use and it solves an incredible about of issues we were having with ABM. ### 29. Great product for smaller/startup companies, some issues scaling as a company grows **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** August 28, 2018 **What do you like best about Full Circle Insights?** The product is easy to learn and understand. It is an effective tool for simple marketing structures. **What do you dislike about Full Circle Insights?** It requires you to have all leads/contacts in campaigns because measurement is based on campaign members which can cause gaps in visibility if leads are not yet attributed to a campaign or will never be attributed to one. It also views marketing as a parallel, linear paradigm instead of a three dimensional construct. While the tool attempts to mimic this via campaign influence there are gaps. **What problems is Full Circle Insights solving and how is that benefiting you?** Full Circle has allowed us to track our marketing and sales funnel but with some multi-touch attribution challenges. ### 30. Implemented Full Circle to capture marketing attribution **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Insurance | Mid-Market (51-1000 emp.) **Reviewed Date:** December 10, 2018 **What do you like best about Full Circle Insights?** The sophistication of the product is second to none. Really helps us understand and dissect revenue attribution by inbound / outbound campaigns. **What do you dislike about Full Circle Insights?** Administration of FCI is a steep learning curve, however, their support and success teams are fantastic so we have never had an issue. **What problems is Full Circle Insights solving and how is that benefiting you?** ROI on campaigns. ### 31. Great platform **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** January 14, 2019 **What do you like best about Full Circle Insights?** Full circle has a ton of attribution models that allow you to get valuable insight into your marketing efforts. **What do you dislike about Full Circle Insights?** FCI is an add on to SFDC so unlike some competitors, the insights are heavily reliant on clean campaign data. Luckily, the team at FCI ensured the implementation was seamless. **What problems is Full Circle Insights solving and how is that benefiting you?** Having a unified marketing dashboard that all marketers globally could use to see the outcome of their marketing campaigns. ### 32. Thankful for the insights I get with FC **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Human Resources | Mid-Market (51-1000 emp.) **Reviewed Date:** December 20, 2018 **What do you like best about Full Circle Insights?** Full Circle allows us to get granular with the data and digest the key metrics of our business. **What do you dislike about Full Circle Insights?** Full circle can be a bit tricky with the custom attribution reporting, but its better than anything I could have asked for. **What problems is Full Circle Insights solving and how is that benefiting you?** We are able to track a prospect from the absolute beginning of the funnel, when a prospect downloads content off the website, and in turn track that prospect all the way until they fall out of the pipeline. ### 33. Making Lead Management Easy **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** February 05, 2019 **What do you like best about Full Circle Insights?** - Make lead management funnel easy. - Ability to track lead attribution - Campaign attribution - funnel management - increase lead visibility **What do you dislike about Full Circle Insights?** - Hard to make change in the back-end - Not very intuitive - Give us more admin tools **What problems is Full Circle Insights solving and how is that benefiting you?** - Help to funnel leads - Help to figure out lead attribution ### 34. Helps us track the steps in our funnel **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** October 30, 2018 **What do you like best about Full Circle Insights?** Helps us track the key moments in our cycle: MQL,SQL,Opportunity. Very helpful for that. **What do you dislike about Full Circle Insights?** Lots of configuration settings, some are hard to understand. Team has been helpful getting it to work for us **What problems is Full Circle Insights solving and how is that benefiting you?** The problem that we didn't have clear tracking of the important moments in the sales funnel, and salesforce+marketo alone didn't make it easy to track them. ### 35. My Review for FCCRM **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Automotive | Enterprise (> 1000 emp.) **Reviewed Date:** February 14, 2019 **What do you like best about Full Circle Insights?** Lead scoring Lead classification Junk Leads ROI The funnel implementation that attributes scoring and campaign attribution for ROI **What do you dislike about Full Circle Insights?** Data Migration Timeline to get the initial configuration running . **Recommendations to others considering Full Circle Insights:** Try the cutting edge technology and take the game on. **What problems is Full Circle Insights solving and how is that benefiting you?** Lead scoring, and ROI ### 36. Heavy-lifting Attribution Could Worth Effort **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Mechanical or Industrial Engineering | Enterprise (> 1000 emp.) **Reviewed Date:** August 29, 2018 **What do you like best about Full Circle Insights?** Full Circle (FC) attribution is clearly one of the leaders in the space, especially in B2B industry who leverages SFDC heavily on campaign creation. **What do you dislike about Full Circle Insights?** Very steep learning curve, you're likely to need 1-2 full-time FTE to fully manage it, with additional vendor to get it up and running. Cost is the main dislike here, and you do need to create a SFDC campaign for each campaign that marketing runs, otherwise, you can't attribute it. **What problems is Full Circle Insights solving and how is that benefiting you?** Clear marketing ROI attribution across multiple channels ### 37. The Best Tool for Tracking Marketing and Sales KPIS **Rating:** 5.0/5.0 stars **Reviewed by:** Simon S. | Sr. Marketing and Business Development Operations Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** January 18, 2018 **What do you like best about Full Circle Insights?** The customization of the tool to fit our needs is one of the best features. Full Circle has built a tool that at its core provides so much value from the day you turn it on. The core product's functionality was built in a way that it makes it easy to use in many other scenarios and business cases. We not only use FC for tracking marketing campaign influence and attribution but for tracking lead hand off to sales and to report salesrep activity to sales managers. The transparency to the most important parts of our business that Full Circle has provided has been instrumental to making core changes to how we do business. **What do you dislike about Full Circle Insights?** It can be complicated to implement and troublshoot issues. However, the support that Full Circle provides is like no other that I've experienced. They are the greatest vendor that I've ever worked with and you can tell they have a real passion for ensuring their customers are satisfied and finding value. **Recommendations to others considering Full Circle Insights:** Full Circle is highly customizable. It's value comes from the tool matching to how your business runs. This means that it may require quite a bit of work to get the tool to a point where it provides lots of value to you. Also since the tool relies on your campaigns to track influence you need to make sure you spend time making your campaigns organized and correct. We've been using Full Circle for over 8 months and we are still making tweeks to how we organize campaigns so that reports show the data we are trying to track. **What problems is Full Circle Insights solving and how is that benefiting you?** Multi touch campaign attribution, Marketings Contribution to Pipeline, Funnel Velocity and Conversion, Funnel Optimization, Sales Handoff, Sales Rep Acceptance, Lead Management, Lead Routing, and so much more. ### 38. Full Circle - WHAAT? **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** October 30, 2018 **What do you like best about Full Circle Insights?** Full Circle works pretty well, it helps us track responses and marketing funnels. **What do you dislike about Full Circle Insights?** When there's issue, it's really hard for us to troubleshoot ourselves and we have to rely on FC support/dev to identify the root cause. **What problems is Full Circle Insights solving and how is that benefiting you?** Tracks our marketing funnel and manage and identify campaign responses. ### 39. Can't live without this in Sales too, not just Marketing... **Rating:** 5.0/5.0 stars **Reviewed by:** Jason P. | Director of Sales Operations, Computer Software, Mid-Market (51-1000 emp.) **Reviewed Date:** January 05, 2018 **What do you like best about Full Circle Insights?** Aligned funnel reporting between Sales & Marketing that accounts for deficiencies in Salesforce.com's native Lead-to-Opportunity model. Our reporting doesn't break in a multi-touch model where we could be working with Contacts, not just Leads. **What do you dislike about Full Circle Insights?** There's a few quirks about Salesforce's native Campaign Membership, which FCI builds on top of... They are limitations of Salesforce, not of FCI specifically, like when a Lead/Contact is merged, if both records were members of the same Campaign, Salesforce doesn't merge the Members, one gets deleted and one gets kept. **What problems is Full Circle Insights solving and how is that benefiting you?** For the first time we understand the outcomes/results of multiple passes through the funnel by the same prospect, whether that prospect is in Salesforce as a Lead or as a Contact, whether it was Inbound from Marketing or Outbound by Sales. We understand "Source" on a couple different dimensions, like the traditional original Lead Source, but also the source of each individual touch (e.g. Marketing originally sourced the name two years ago, but it didn't MQL and Sales reached out on their own, or Sales sourced the name then Marketing nurtured it into an Inbound MQL). ### 40. Ability to take the funnel decisions in Sales **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Automotive | Mid-Market (51-1000 emp.) **Reviewed Date:** September 06, 2018 **What do you like best about Full Circle Insights?** funnel implementation and Dashboard summary **What do you dislike about Full Circle Insights?** Complex scoring model, admin setup , time **Recommendations to others considering Full Circle Insights:** Be very thoughful of sales cycle **What problems is Full Circle Insights solving and how is that benefiting you?** Lead scoring Lead Segmentation Territory mappings ### 41. A MarTech Must Have **Rating:** 5.0/5.0 stars **Reviewed by:** Tom K. | Member, Mid-Market (51-1000 emp.) **Reviewed Date:** December 21, 2017 **What do you like best about Full Circle Insights?** Campaign Funnel Attribution is hands down my favorite part of FC. Once setup, I can easily run reports to see what impact on the funnel individual campaigns or campaign types have had. These reports also easily build our dashboards which we use on a daily basis to understand our funnel impact. **What do you dislike about Full Circle Insights?** I wouldn't say this is a dislike, but once you initially start using FC, there is a lot to learn. Having better OnBoarding materials or training classes might help speed up the time you need to feel comfortable in using all these new data points. **Recommendations to others considering Full Circle Insights:** Make sure you have a data/process oriented person running this software **What problems is Full Circle Insights solving and how is that benefiting you?** Our biggest problem before using FC was understanding who was where in our funnel & how did they get there. Response Management has completely alleviated that issue, now we know where everyone is and how they got there. One of the biggest benefits I've uncovered goes in line with my "dislike"; its extremely customizable. If you can think of a data point the chances are you can probably create it on your own or FC will help you. I've been able to measure things such as Total vs Organic MQLs and Lead Created to Won conversion. ### 42. 6 OUT OF 10 **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** September 11, 2018 **What do you like best about Full Circle Insights?** BEING ABLE TO TRACK through the funnel and customize the stages according to our business processes **What do you dislike about Full Circle Insights?** not being to create a funnel in SFDC as they said in their website. No net new account reporting or being to transfer process in the leads and opps object in SFDC **What problems is Full Circle Insights solving and how is that benefiting you?** being able to track through the funnel. ### 43. FCI Review **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** September 11, 2018 **What do you like best about Full Circle Insights?** FCI's ability to provide the level of granularity we need for our funnel reporting is unmatched from other vendors we evaluated. **What do you dislike about Full Circle Insights?** Not a whole lot to be honest. I've been very happy so far. Most issues we've experienced have been internal factors and not FCI **What problems is Full Circle Insights solving and how is that benefiting you?** The new reporting and analysis that we have been able to accomplish with FCI have lead to stronger marketing/sales alignment (they now have FCI enabled for their SGLs as well) as well as a greater measurement on the impact of marketing on the business. ### 44. Good tool - needs more training **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Internet | Mid-Market (51-1000 emp.) **Reviewed Date:** August 27, 2018 **What do you like best about Full Circle Insights?** The reporting features pre-built dashboards. **What do you dislike about Full Circle Insights?** While we have the tool, we need/needed more training. We are going in blind without having a marketing operations person and this tool was supposed to help aid that missing gap function. It just creates more a gap. **Recommendations to others considering Full Circle Insights:** Further detail out hours of training and how much training will be covered in your contract. The training provided is the standard contract is not adequate. Request for Full Circle to do a onsite kick off with your key stakeholders to ensure buy in. **What problems is Full Circle Insights solving and how is that benefiting you?** Reporting - trying to optimize funnels and optimize spend. ### 45. Ease of Creating Campaigns **Rating:** 2.5/5.0 stars **Reviewed by:** Sakis S. | Mid-Market (51-1000 emp.) **Reviewed Date:** August 29, 2018 **What do you like best about Full Circle Insights?** This tool allows you to predefine values in campaigns so you don't have to manually do it. This allows us to create campaigns in bulk so we can quickly run report. **What do you dislike about Full Circle Insights?** Not a lot of concerns really except the annual cost of this. **What problems is Full Circle Insights solving and how is that benefiting you?** Track Campaigns the correct way based on business use case. Helps streamline data. ### 46. Good attribution tool with flexible models **Rating:** 4.0/5.0 stars **Reviewed by:** Brian F. | Senior Director of Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** August 27, 2018 **What do you like best about Full Circle Insights?** The ability to run three different attribution models on your pipeline activity, giving a consistent view of activity. Once integrated with Salesforce, it's a powerful tool for tracking marketing campaign effectiveness. **What do you dislike about Full Circle Insights?** Some Salesforce integration challenges and a pretty long deployment process, but worth it in the end. **What problems is Full Circle Insights solving and how is that benefiting you?** Marketing campaign ROI and using attribution to make data-driven decisions ### 47. Easy Integration, Powerful Features **Rating:** 4.5/5.0 stars **Reviewed by:** Robert (Bob) S. | Senior Consultant, Marketing Services, Information Technology and Services, Enterprise (> 1000 emp.) **Reviewed Date:** September 11, 2018 **What do you like best about Full Circle Insights?** The product easily integrates with Salesforce.com and has flexible features for building attribution models using the campaign and campaign member object. **What do you dislike about Full Circle Insights?** There may need to be some retroactive updates to data in order for it to show up. **What problems is Full Circle Insights solving and how is that benefiting you?** Marketing attribution. FCI has enhanced the reporting of Salesforce Marketing Cloud. ### 48. Full Circle Increased Productivity & Morale **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** August 27, 2018 **What do you like best about Full Circle Insights?** Our previous workarounds to track Lead/Contact activity and disposition them in a uniform fashion was clunky, complicated, and frustrated. Full Circle allowed us to streamline this process. **What do you dislike about Full Circle Insights?** Implementation was long, though quite effective. **Recommendations to others considering Full Circle Insights:** Don't wait. Implement this product now. **What problems is Full Circle Insights solving and how is that benefiting you?** Making it easier, more efficient, and more intuitive for reps to follow up on campaign activity from both Leads and Contacts. Implementing Full Circle did that for us. The reps' process is much more simple for them to follow, and the analytics now give us tremendous insight into the reps activity, conversion, and velocity. ### 49. Tons of Insights **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Insurance | Mid-Market (51-1000 emp.) **Reviewed Date:** August 27, 2018 **What do you like best about Full Circle Insights?** The tracking capabilities it has given our company. We are now able to do complete funnel tracking, breaking it down in different ways than before. **What do you dislike about Full Circle Insights?** Some of the technical features have impacted our sales team and their processes which has been a little bit of a challenge. **What problems is Full Circle Insights solving and how is that benefiting you?** We currently solving a conversion problem in our funnel from MQL to SAL. The reporting helps us figure out where the bleeds are coming from and some areas that we may need to focus on. ### 50. Poor implementation overall **Rating:** 0.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** August 28, 2018 **What do you like best about Full Circle Insights?** Our decision support team is able to do some attribution reporting that they couldn't do before. **What do you dislike about Full Circle Insights?** Everything. It's a clunky product that doesn't play well if you have multiple other managed packages. It's managed so we have to rely solely on Full Circle support when we have problems. The implementation was botched during the data migration portion twice. Overall, I wish I'd never heard of Full Circle. **Recommendations to others considering Full Circle Insights:** Don't do it. **What problems is Full Circle Insights solving and how is that benefiting you?** Attribution reporting. ## Full Circle Insights Discussions - [How does Full Circle Insights solve these problems?](https://www.g2.com/discussions/solution-areas-6922d5c0-6488-43cf-a5e8-c9603a1b8dda) - 1 comment, 1 upvote - [What problems are your customers trying to solve?](https://www.g2.com/discussions/solution-areas-c5c64c4c-d73b-42bd-8fe5-b39ded3454e0) - 1 comment, 1 upvote - [Who uses your software?](https://www.g2.com/discussions/customers-3a5ee573-578c-41cd-9da3-25a840b839ad) - 1 comment, 1 upvote - [What is Full Circle Insights?](https://www.g2.com/discussions/overview-3290504d-afd9-4bf7-957e-113930ba1b1f) - 1 comment, 1 upvote - [What is Full Circle Insights used for?](https://www.g2.com/discussions/what-is-full-circle-insights-used-for) - 1 comment - [View Full Circle Insights pricing details and edition comparison](https://www.g2.com/products/full-circle-insights/reviews?page=2§ion=pricing&secure%5Bexpires_at%5D=2026-06-30+18%3A21%3A45+-0500&secure%5Bsession_id%5D=a9a9b154-9284-402b-8aed-5bd2b64f3a90&secure%5Btoken%5D=fe69dd00227a4cb2696df460a135430588b1c3fc08f0fb46167a10cdbdcadc38&format=llm_user) ## Full Circle Insights Features **Lead Intelligence** - Market Insights - Account-level Insights - Lead Analysis **Budget Creation** - What-If **Attribution Modeling** - Single-Touch Attribution - Multi-Touch Attribution - Algorithmic Attribution - Cross-Device Attribution - Offline Attribution - Custom Attribution **Platform Basics** - Dynamic Segmentation - Journey Optimization **Matching** - Priority Matching - Account Tiebreakers - Fuzzy Matching **Agentic AI - Attribution** - Autonomous Task Execution - Cross-system Integration - Natural Language Interaction - Proactive Assistance **Agentic AI - Salesforce AppExchange Apps** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Sales Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance **Agentic AI - Accounting & Finance** - Autonomous Task Execution **Data Sourcing** - Data Sourcing - Exporting & Sharing Data - Multi-Device Data Visualization - Interactive Dashboards - Data Segmentation **Marketing Distribution** - Segmentation **Lead Management** - Segmentation - Predictive Scoring - Account Identification **Marketing Operations** - ROI Tracking - Data Collection - Customer Insights - Multi-User Access - Spend Management **Marketing** - B2B Attribution - B2C Attribution - Marketing Channels - Integrations **Platform Data** - Journey Reporting - Trends Reporting - Dashboards - Advanced Data Filtering **Routing** - Match and Route - Multi-Objects - Territories - Working Hours **Predictive Analytics** - Lead Scoring - Opportunity Scoring - Risk Analysis - Live Forecasting **Campaign Planning** - Strategy Mapping - Prioritized Accounts - Trending Accounts - Sales Activation **Marketing Campaigns** - Omni-Channel Tracking - Revenue Planning - Media Attribution - Opportunity Timeline - Customization **Forecasting** - Historical Data - Reforecast - Rolling Forecasts **Reporting** - Dashboards - Data Visualizations - Custom Reporting **Platform Additional Functionality** - Journey Mapping - Integrations **Platform Operations** - Service level Agreements - Audit Logs - Duplicate Match - Capping - Analytics - Integrations - Alerts & Notifications - AI Lead Matching & Routing **Sales Management** - Live Pipeline Management - Account-Based Analytics - Activity Tracking **Campaign Execution** - Website Personalization - Prioritized Accounts - Trending Accounts - Email Campaigns **Campaign Activity** - Campaign Insights - Reports and Dashboards - Campaign Stickiness - Multichannel Tracking - Brand Optimization - Predictive Analytics **Analytics** - Variance Analysis **Agentic AI - Customer Journey Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance **Agentic AI - Marketing Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance **Integrations** - Ad Network Integrations - Buyer Intent Data Integration - Marketing Automation Integration - CRM Integration **Agentic AI - Account Data Management** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Budgeting and Forecasting** - Natural Language Interaction - Proactive Assistance - Decision Making ## Top Full Circle Insights Alternatives - [Adobe Marketo Measure (formerly Bizible)](https://www.g2.com/products/adobe-marketo-measure-formerly-bizible/reviews) - 4.7/5.0 (142 reviews) - [LeanData](https://www.g2.com/products/leandata/reviews) - 4.6/5.0 (1,009 reviews) - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) - 4.4/5.0 (24,648 reviews)