# Full Circle Insights Reviews **Vendor:** CONQUER **Category:** [Attribution Software](https://www.g2.com/categories/attribution) **Average Rating:** 4.0/5.0 **Total Reviews:** 135 ## About Full Circle Insights Full Circle Insights is the Attribution Modeling and Funnel Measurement Solution Built for Salesforce As your Salesforce data experts, we help marketing and sales teams connect in a central location to finally deliver accurate attribution, build funnels, and create data-driven strategies that drive revenue. The Full Circle Insights team comprises former Salesforce executives, marketing experts, product managers, and automation specialists who understand how valuable data is – and how frustrating it can be to get. Our powerful, Salesforce-native solution empowers your team to easily create multiple attribution models and funnels, measure sales and marketing impact, and align company-wide while keeping your data safe in Salesforce. ## Full Circle Insights Pros & Cons **What users like:** - Users value the **collaborative features** of Full Circle Insights, enabling efficient funnel management directly within Salesforce. (1 reviews) - Users find the **native Salesforce integration** helpful for managing everything in one convenient place. (1 reviews) - Users appreciate the **native Salesforce integration** , enabling seamless management of their sales funnel in one platform. (1 reviews) - Users appreciate the **native integration with Salesforce** , allowing for efficient management of their customer acquisition funnel. (1 reviews) - Users value the **convenience of native Salesforce integration** , enabling efficient management of their sales funnel in one place. (1 reviews) - Helpful (1 reviews) - Integrations (1 reviews) - Users value the **native Salesforce integration** of Full Circle Insights, enabling streamlined management and easy reporting. (1 reviews) **What users dislike:** - Users find **dashboard issues** due to reliance on Salesforce, limiting deeper reporting capabilities within Full Circle Insights. (1 reviews) - Users find **inefficient reporting** in Full Circle Insights due to reliance on Salesforce's limited reporting capabilities. (1 reviews) - Users find Full Circle Insights' reporting lacks **flexibility** , often requiring tedious adjustments for deeper analysis. (1 reviews) - Users find the **limited customization** in Full Circle Insights frustrating, relying heavily on Salesforce for reporting adjustments. (1 reviews) - Users find Full Circle Insights' **limited reporting features** depend heavily on Salesforce, hindering deeper analysis. (1 reviews) - Limited Reporting (1 reviews) - Not Intuitive (1 reviews) ## Full Circle Insights Reviews ### 1. Great for funnel management **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** April 17, 2025 **What do you like best about Full Circle Insights?** It's helpful that it's native to Salesforce so I can manage everything in one place. It's not the most robust software but it is good enough for our organization to use it to manage our funnel. **What do you dislike about Full Circle Insights?** Full Circle's reporting functionality is dependent on Salesforce's reporting capabilities so it can be a bit limited. They provide dashboards out of the box and they're good enough but if you want to dive in you have to go into each individual report and adjust settings there. **What problems is Full Circle Insights solving and how is that benefiting you?** Full Circle allows us to track each MQL based on campaign member object rather than on the lead/contact object. This makes it possible for one person to MQL multiple times without having to creating additional MQL related fields on the lead/contact to track each occasion. **Official Response from Morgan Early:** > Thank you so much for your review of Full Circle Insights! We appreciate your feedback and take everything into consideration as we make updates and release new products. If you''d like to learn more about how to get the most out of dashboards and reports in Salesforce, please reach out to your Customer Success Manager. We'd love to learn more about your needs so we can help you reach your goals! :-) Once again, thank you for your review and your awesome partnership! ### 2. Full Funnel attribution tracking solution **Rating:** 5.0/5.0 stars **Reviewed by:** Amanda S. | Associate Member, Enterprise (> 1000 emp.) **Reviewed Date:** June 13, 2022 **What do you like best about Full Circle Insights?** FullCircle is the connected tissue between our Sales, Marketing, and Operations teams. All team members are aligned on our multiple funnel setups, campaign alignment, and reporting metrics. AS a company we all review and agree on the funnel conversion and velocity reports, which help us make smart decisions. From a campaign to leadership level we are able to report on influence marketing, which allows us to show digital, content, social, and demand impact across an entire opportunity. Team members can understand their direct impact and contribution to an opportunity throughout the sales cycle and during customer onboarding. **What do you dislike about Full Circle Insights?** Implementation or rebuilding can be daunting without knowledge of how flows or processes will be affected. Like any other platform, constant iteration and changes need to be made. A full-time employee needs to be responsible for understanding and managing the processes. **What problems is Full Circle Insights solving and how is that benefiting you?** Funnel attribution, stage metrics, velocity reports, campaign pipeline reporting, closed-won attribution, influenced reporting, modeling and forecasting are all used through Full Circle. **Official Response from Morgan Early:** > Hi Amanda! Thank you so much for taking the time to review Full Circle Insights. As a valued client, your feedback is important to us and we take everything into consideration as we evolve our product and features. We appreciate hearing about the impact our platform has on your marketing and sales teams and look forward to a continued partnership. Thank you again! ### 3. A game changer **Rating:** 5.0/5.0 stars **Reviewed by:** Dipika R. | Senior Director, Demand Generation & Marketing Operations, Mid-Market (51-1000 emp.) **Reviewed Date:** October 29, 2019 **What do you like best about Full Circle Insights?** We have been Full Circle customers for over 5 years, and it is not an exaggeration to say our reporting would be light years behind where it is now if it wasn't for Full Circle. We're now in the process of re-implementing after we were acquired and leveraging it for even more use cases than we did previously. The consultative approach as well as the team's willingness to go the extra mile to accommodate any "quirks" in our process have been invaluable. Some highlights of our usage: Tracking multiple funnels (marketing, field sales, SDR, CSM, etc) in real-time. Reporting on a daily, weekly and quarterly basis with minimal effort. Those board meeting reports are a breeze now. On-demand visibility into campaign performance and influence, allowing for course correction. Productive meetings with Sales, informed by metrics and real-time dashboards rather than opinions. Less reliance on "anecdata" Full Circle is the shining star of our marketing/ sales tech stack. Our Marketing, Revenue Operations and Sales team are way more productive and aligned as a result of Full Circle. We would be lost without it. **What do you dislike about Full Circle Insights?** No dislikes that I can think of, honestly. **Recommendations to others considering Full Circle Insights:** Go for it- you won't regret it! Take your time with the implementation process so you get it right. Don't rush it. **What problems is Full Circle Insights solving and how is that benefiting you?** We wanted to have a closed-loop reporting infrastructure that allowed us to monitor the business/ funnel in real time and also met reporting needs across different departments (Marketing, Sales, Finance) We've been able to create reports and dashboards that: Are used by our exec team to track key performance indicators Serve as early indicators to help us course correct Used by the ADR team managers to monitor lead volume, funnel movement, and ADR performance Allow real-time campaign visibility which again allows for early course correction The new infrastructure has increased productivity considerably by automating reporting completely. We've gone from reports that typically took us a whole day to pull, to on-demand reports available at the click of a button. On the Marketing team, program managers don’t need to rely on the Ops team to pull accurate reports and the Ops team doesn’t have to pull ad- hoc reports for the Programs team. Win win! **Official Response from Morgan Early:** > We love hearing reviews like these! Thank you! It's great to know that Full Circle's real--time reporting helps your marketing and sales teams align better to accurately measure campaign performance and prepare for board meetings. If you ever have any questions, please don't hesitate to reach out to your dedicated Customer Success Manager. Looking forward to our continued partnership! Thank you again! ### 4. FCI is a Scientific Solution to a Business Problem **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Hospitality | Mid-Market (51-1000 emp.) **Reviewed Date:** August 08, 2022 **What do you like best about Full Circle Insights?** It works as designed! It truly has one of the more diverse influence and attribution models when compared to what is relatively on the market. Since the model is built into SFDC, you can leverage custom reporting fairly easily so as your organization grows and changes, you can also easily change the model(s). **What do you dislike about Full Circle Insights?** You have to optimize the solution for your business's data structure. If your environment is too complicated you'll need a data manager. I would have appreciated data management best practices or examples from other organizations similar to my own and how they utilized the application after installation. The out-of-the-box dashboards and reports were useful but it took some time to align what FCI could do and how we would find value. There is also some desire to see the funnel from Contact or Account level in our CRM versus the response level as it would be easier to grasp but uninitiated parties. **What problems is Full Circle Insights solving and how is that benefiting you?** For us, we need insight into our Marketing Efforts and what is impacting our sales pipeline. In theory, we're able to identify what's working and what's not and focus our energy into the right activities. **Official Response from Morgan Early:** > Thank you for your review of Full Circle! We love hearing about the positive impact on your attribution reporting and sales pipeline. We also appreciate hearing about areas we can improve to ensure our product roadmap includes features that will make a difference for you. I also wanted to tell you about a couple of changes we recently made. The first change is that we restructured our Customer Success team so all clients have a dedicated account manager. We are also adding documentation that includes examples and best practices. We hope these changes will help new clients find value more quickly and streamline communication and ongoing training with established clients. If you have any questions, please reach out to your CS Manager. Thank you again for your awesome review! ### 5. Works well with occasional issues **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** August 04, 2022 **What do you like best about Full Circle Insights?** Full Circle's response + funnel management has managed our demand gen funnel for years – it works well for our needs. We used Full Circle for multi-touch attribution as well, although we recently built a custom influence model in Tableau instead. **What do you dislike about Full Circle Insights?** Support for issues/questions can take a couple days between responses, and once there was a monthly release that was incompatible with our config and caused our funnel to go down for a week until they pushed a fix to our SFDC instance. They have a small team so we just have to monitor our instance/issues closely. **What problems is Full Circle Insights solving and how is that benefiting you?** Solid response + funnel management tool that works for our marketing team. For a funnel/package upgrade we did, Full Circle also referred a consulting partner who was experienced + helpful. **Official Response from Morgan Early:** > Thanks for highlighting how our multi-touch attribution and funnel measurement have helped your marketing and demand gen teams over the years! We love to hear success stories and learn more about how we can improve our product to help even more. We hope that Full Circle continues to provide your company value and that you still benefit from our robust reporting, attribution, and funnel measurement features! If we can provide any additional information or assistance, please let us know! ### 6. Excellent tool, but it does have its flaws **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in E-Learning | Enterprise (> 1000 emp.) **Reviewed Date:** August 30, 2022 **What do you like best about Full Circle Insights?** In theory, Fullcircle's architecture for funnel tracking and campaign attribution is excellent. It makes a lot of sense how it orients much of the tracking and updates around the existing campaign member object in SFDC. The infrastructure and reporting you get from Fullcircle should honestly come out of the box for all B2B instances of SFDC. It gives you a lot of flexibility in curating how you want to track your business' funnel(s), create a lead lifecycle, and divvy up opportunity pipeline to campaign touchpoints. **What do you dislike about Full Circle Insights?** While it's great that Fullcircle lives directly in SFDC, this can be a double-edged sword. On the one hand, this means there is no integration necessary and field updates happen quickly. However, any issue outside of Fullcircle's own configuration panel almost always requires a SFDC admin or developer to troubleshoot. And since Fullcircle is a BIG tool that needs to play nice within a SFDC instance with other integrations and automation, issues can pop up frequently. This can be a real pain if you don't have that resource. While their support can be great, even they can be stumped around issues that pop up. There are still some instances of Fullcircle failing to update fields that remain unsolved for us so things definitely are not perfect and it does require some level of monitoring. As a marketing ops manager, Fullcircle is probably one of the most complex tools I've utilized (outside of Marketo and SFDC). While it can be flexible and customized to your needs, you just have to know the ins and outs in order to do so. Lastly, the product is very sticky (for better or for worse). Even if we wanted to migrate to a different tool, the pain of doing so alone might be reason enough not to. **What problems is Full Circle Insights solving and how is that benefiting you?** Campaign attribution, lead lifeycle management, and funnel reporting. None of this comes out of the box in a Marketo or SFDC instance. This gives us invaluable infrastructure in how we manage our leads as well as great insights into how they move throughout the funnel and the campaigns that influence those outcomes. **Official Response from Morgan Early:** > Good afternoon! Thank you for your review of Full Circle! We are very proud of our product and happy to hear about how you benefit from it. We hope that you continue to benefit from attribution, funnel measurement, and reporting within Salesforce with the help of Full Circle Insights. For any questions or concerns, please don't hesitate to reach out to your dedicated Customer Success Manager. Thanks again! ### 7. One year in with FCI **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** August 11, 2022 **What do you like best about Full Circle Insights?** My favorite part about FCI is the ability to pull all data from contacts and leads views into one singular view on the campaign with campaign members reports. For reporting on the funnel this is incredibly helpful. **What do you dislike about Full Circle Insights?** The implementation is extremely time consuming and you definitely need a dedicated SFDC Admin internally for implementation and upkeep. **What problems is Full Circle Insights solving and how is that benefiting you?** FCI allows us to get very granular by the campaign, campaign type, marketing team, etc when looking at funnel performance, MQL quality, Opps sourced, etc. So far we have spent the most time with the Funnel Metrics product but are currently starting to work more with the attribution product as well now that our model has been set up. **Official Response from Morgan Early:** > We are so happy to hear you are benefiting from Full Circle's attribution, reporting and funnel measurement! Thank you for taking the time to review us. We take all positive and negative comments into consideration as we continue to evolve our features. We hope that you continue to find value in Full Circle. Please reach out to your CS manager for any additional help. Thank you again! ### 8. Full circle is easy to understand and native to Salesforce for full funnel reporting and attribution **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer & Network Security | Mid-Market (51-1000 emp.) **Reviewed Date:** May 24, 2022 **What do you like best about Full Circle Insights?** Full circle is easy to use once its deployed and is a native salesforce app. It makes it easy to add fields from leads, contacts, account, opportunity and related objects and run all sorts of reporting. We use it for full funnel and influence reporting - Multi-touch, First and Last but it can support other types as well. **What do you dislike about Full Circle Insights?** Its based on Campaign Member object so not easy to figure out if the lead or contact is MQL looking at the lead/contract records. Digital tracking is not complete and web visits are hard to track without UTMs. **What problems is Full Circle Insights solving and how is that benefiting you?** Full Funnel reporting and attribution. We replaced custom code for Full Circle funnel and so easy to see and use at the standard campaign member object level in SFDC. Easy to run attribution reports and total revenue, closed won, open pipeline etc as well as how much the campaign contribution is. You can run multiple funnels - marketing, sales and partner funnels for examples. ### 9. Highly Configurable (for good or bad) **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Human Resources | Mid-Market (51-1000 emp.) **Reviewed Date:** August 04, 2022 **What do you like best about Full Circle Insights?** Full Circle offers a very robust way to understand how campaigns contribute to closing deals. The ability to create multiple models is a nice way to test new ways to score without interrupting the current process **What do you dislike about Full Circle Insights?** There is A LOT of configuration and it is not entirely straightforward. Fortunately, there is a support team that is very helpful and knowledgeable about the product **What problems is Full Circle Insights solving and how is that benefiting you?** We are still early in the (re)implementation process, so we don't have a problem that is solved yet. Unfortunately, the previous implementation is interfering with our current operations. That's on us though. The Full Circle team has been helping us work through it **Official Response from Morgan Early:** > Thanks for your review of Full Circle! We know how important it is to understand marketing's impact, so we're pleased to hear that Full Circle helps your team measure campaign performance. Thank you again for your review! Have a wonderful day! ### 10. Powerful marketing attribution product in the right hands. **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Logistics and Supply Chain | Mid-Market (51-1000 emp.) **Reviewed Date:** August 09, 2022 **What do you like best about Full Circle Insights?** The components of the product allow for detailed tracking of marketing outreach. There are many levers within the managed package that can be streamlined for your business. **What do you dislike about Full Circle Insights?** To fully utilize the components you will need a dedicated team to successfully implement and then utilize this powerful tool. Give a lot of thought to the implementation process and who will manage the reporting and direction moving forward. **What problems is Full Circle Insights solving and how is that benefiting you?** We were needing a tool that can help us follow our marketing activities all the way to the revenue driven by that marketing touch. Full Circle Insights activates those touch points. **Official Response from Morgan Early:** > Thank you for your positive review of Full Circle Insights! We hope you continue to benefit from all our reporting capabilities including attribution and funnel measurement. As you noted, our tool is very powerful and we see how our clients benefit by using a Salesforce-native solution. Thank you again for your review! We look forward to working with you more! ### 11. Bazaarvoice Reivew **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** August 30, 2022 **What do you like best about Full Circle Insights?** Very effective at what it does and seems very robust. Has a large feature set. **What do you dislike about Full Circle Insights?** The documentation can be improved quite a bit. Also, much of the customization it allows for doesn't seem very obvious or user-friendly. For example, there are several instances that advise against making certain changes unless FCI support is involved. **What problems is Full Circle Insights solving and how is that benefiting you?** Campaign attribution. Gives insight into what campaigns are actually effective. **Official Response from Morgan Early:** > Thank you for reviewing Full Circle Insights! We're so happy to hear that you enjoy our campaign attribution features and hope you have since discovered all the ways we can work together and help Bazaarvoice with reporting. If you have any questions, your dedicated CS Manager is happy to jump on a call to help. Once again, thank you for your positive review! ### 12. Valuable insights but added steps for sales process **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** September 06, 2022 **What do you like best about Full Circle Insights?** Ability to generate key marketing attribution insights **What do you dislike about Full Circle Insights?** Forces sales users to make additional clicks, causes additional hurdles for SFDC support/automation generation **What problems is Full Circle Insights solving and how is that benefiting you?** It is providing ROI on marketing initiatives through our standard SFDC reporting **Official Response from Morgan Early:** > Thank you for reviewing Full Circle! We appreciate all feedback and take careful consideration as we make improvements to our platform and processes. We are pleased to hear that Full Circle is making a difference in your attribution reporting and helping measure marketing ROI. We understand this sometimes means a few extra clicks within Salesforce, but we hope the value from accurate reporting and attribution outweighs any inconvenience. Please reach out to your Customer Success Manager with questions. Thank you! ### 13. Product development manager turned non-profit jack of all trades. **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Small-Business (50 or fewer emp.) **Reviewed Date:** May 24, 2022 **What do you like best about Full Circle Insights?** Any market insights are valuable insights. Seeing the way things are evaluated is always helpful. **What do you dislike about Full Circle Insights?** Sometimes I feel like evaluation responses and information gets too simplified or bucketed into categories that don't necessarily fit. **Recommendations to others considering Full Circle Insights:** Know exactly what you need/want before considering. **What problems is Full Circle Insights solving and how is that benefiting you?** I think this has been covered in previous answers. It's helped me identify new criteria for evaluation and new ways to ask. ### 14. Full-fledged funnel and attribution metrics tool native to Salesforce.com **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer & Network Security | Mid-Market (51-1000 emp.) **Reviewed Date:** July 29, 2021 **What do you like best about Full Circle Insights?** Its a very easy to use and visually easy to see funnel metrics and attribution right in SFDC. Its native to salesforce so you can add fields from other standard objects to segment and report on your needs. Its very comprehensive as it has the digital source tracker module which captures web traffic right in salesforce as well and stores all UTMs for example for each campaign response. It works out of the campaign member object which is a standard salesforce object but enhances it quite a bit to make it easier to track and report on funnel and attribution. **What do you dislike about Full Circle Insights?** Some features require you to use the Salesforce UI which is not possible any more with the numerous tools and APIs thats used today like Zoominfo, Salesloft, Outreach etc and cant track end-to-end for all possible flows without campaign attached to a lead or contact. **What problems is Full Circle Insights solving and how is that benefiting you?** We are trying to solve the funnel metrics end to end, ROI and Attribution of marketing campaigns. We also want it to be in Salesforce.com as everyone uses that platform reguarly and easy to associate and run reports for any of the fields on lead, contact, account and opp. Also other departments can use it apart from Marketing which is a big benefit for some of the reports for SLA tracking, MQLs by Rep etc. ### 15. Comprehensive product, lots of config options **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** July 22, 2021 **What do you like best about Full Circle Insights?** We had a lot of great support with our implementation which was very helpful since it can be a complicated product. I also like the configuration space, it's clear and there are a lot of options. Their ongoing customer support has been very helpful as well. I've found their documentation to be helpful. Our Marketing and Exec teams find great value in the metrics it provides. **What do you dislike about Full Circle Insights?** FCRM has a lot of moving pieces since it touches so many parts of Salesforce and focuses so much on Campaign Members so we get a lot of system drag. There are apex errors (they don't seem to impact much and we were told they were normal to expect) and when Marketo performs mass updates we get cpu errors tied to FCRM. The tool is a bit complicated so it takes a bit of extra time to train our users on how best to utilize it and report on the data. However, their support is helpful in assisting us with this. **What problems is Full Circle Insights solving and how is that benefiting you?** Marketing insights and funnel metrics (along with a lot of other benefits our Marketing team could better verbalize ;) ) ### 16. Know the path of your leads! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** August 28, 2018 **What do you like best about Full Circle Insights?** I loved being to have an accurate view into flow of our leads. We can easily see the flow and velocity both at an overview level as well as down to individual rep performance. Getting campaign level attribution to opportunities has also been very great to show marketing's impact on the business. **What do you dislike about Full Circle Insights?** Depending how you choose to implement it, there can be some technical gotchas to look out for. I do wish there was a way to have campaigns auto-applied when sales tries to work on inactive leads. **Recommendations to others considering Full Circle Insights:** I won't lie that it is a complicated product. But what it does is very complicated as well, so it makes sense. It's super powerful and the insights and data it gives us are essential to our business. **What problems is Full Circle Insights solving and how is that benefiting you?** We were looking for a solution to help with reporting on lead movement as well as campaign attribution. Full Circle has helped immensely with this. It adds in lots of data points that we can pull into our reporting systems. ### 17. Great customer service **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** July 22, 2021 **What do you like best about Full Circle Insights?** The support I've received from my CSM has been great. Coming into this role, Full Circle is a tool I've never used before and my CSM has been extremely helpful in helping me get ramped up on it's functions and configurations over the last few months. We usually meet once a week, but if I run into any questions/problems, he's always happy to hop on a call to chat. **What do you dislike about Full Circle Insights?** Full Circle is quite a beast so it does take some time to understand how things work on the backend and the best way to configure the system to do what we need to do. **What problems is Full Circle Insights solving and how is that benefiting you?** Full Circle has helped us better understand the influence of both our marketing campaigns and sales team outbound efforts. We're also able to pull attribution reports to see the influence of campaigns on the pipe and closed won deals. ### 18. Fantastic Support **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Telecommunications | Mid-Market (51-1000 emp.) **Reviewed Date:** July 22, 2021 **What do you like best about Full Circle Insights?** FCI is a great platform to help businesses solve the overwhelming task of marketing attribution across multi-campaign, multi-channel efforts. Their tool is easy to use, easy to implement and gets you on your way to talking with confidence about dollar contributions to the overall funnel. Furthermore I would like to shout out Gavin Griffiths who is the most wonderfully patient, supportive member of the FCI team - if you work with them, ask to work with Gavin! **What do you dislike about Full Circle Insights?** There are some limitations to account-based marketing, but nothing that can't be overcome with FCI + a couple of custom fields. **What problems is Full Circle Insights solving and how is that benefiting you?** Demonstrating marketing's contribution to current pipeline, and revenue. Demonstrating campaign effectiveness at moving net-new contacts/accounts through funnel stages. Representing contribution across multiple attribution models. ### 19. Very powerful attribution modelling **Rating:** 4.0/5.0 stars **Reviewed by:** Erin B. | Senior Manager, Growth Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** August 05, 2021 **What do you like best about Full Circle Insights?** The tool is incredibly powerful and customizable, which allows us to run three active attribution models simultaneously. **What do you dislike about Full Circle Insights?** The tool is very complex, and any changes usually require us to involve the CSM from Full Circle. **What problems is Full Circle Insights solving and how is that benefiting you?** We have been able to look at our pipeline from three perspectives: Marketing sourced pipeline, Marketing influenced pipeline, and open pipeline touched by Marketing. This gives us a really solid view of our contributions to the business. ### 20. Great software! Could be a bit more admin friendly though. **Rating:** 4.0/5.0 stars **Reviewed by:** Gage S. | Senior Salesforce Administrator, Mid-Market (51-1000 emp.) **Reviewed Date:** July 27, 2021 **What do you like best about Full Circle Insights?** This tool is excellent for salespeople and managers looking to make sure their campaigns are attributed correctly. Its incredibly helpful when it comes too filling in data gaps as well. **What do you dislike about Full Circle Insights?** It could be a bit friendlier for admins. Full Circle support is needed heavily for this tool. It also makes working in Salesforce sandboxes a bit trickier. **Recommendations to others considering Full Circle Insights:** Overall, this is great software. If you are going to implement, ensure you have enough resources to roll out successfully. **What problems is Full Circle Insights solving and how is that benefiting you?** We are making sure our SF campaigns have opportunities attributed to them. The benefit is that we can better track ROI from the campaigns we send out. ### 21. Excellent Software **Rating:** 5.0/5.0 stars **Reviewed by:** Kate M. | Marketing Operations Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** July 21, 2021 **What do you like best about Full Circle Insights?** Full circle makes it easier to create the closed-loop reporting we need in marketing. **What do you dislike about Full Circle Insights?** It would be great if more documentation was on the site for the Lead Assignment Rules in SFDC. **Recommendations to others considering Full Circle Insights:** I can't think of any recomendations. **What problems is Full Circle Insights solving and how is that benefiting you?** Multi-touch attribution. **Official Response from Morgan Early:** > Thank you for your positive review! We're happy that Full Circle is helping your team make marketing reporting a little easier and that you are benefiting from multi-touch attribution! We are continuing to add documentation to help our clients get the most value from our features. In addition, we have made changes to our customer success processes. Each client now has a CS manager that provides personalized ongoing support, so please don't hesitate to reach out to them with any questions. Thank you again! ### 22. Multi-Touch attribution **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** July 23, 2021 **What do you like best about Full Circle Insights?** Its features include Multi-Touch attribution, attribution model, complete visibility into funnel metrics to identify where it is successful and where it lacks. **What do you dislike about Full Circle Insights?** The time for implementation is quite complex to understand. **What problems is Full Circle Insights solving and how is that benefiting you?** It is one of the essential tools in our MarTech stack as it helps overcome a lot of challenges with Salesforce native funnel attribution and provides an excellent multi-touch attribution with comprehensive funnel metrics and helps grow business. ### 23. FCI Excels in Funnel Reporting and Attribution Modeling **Rating:** 4.0/5.0 stars **Reviewed by:** John Ledoux L. | Mid-Market (51-1000 emp.) **Reviewed Date:** July 27, 2020 **What do you like best about Full Circle Insights?** - Highly customizable attribution models - Visibility into lifecycle stage volume, velocity, and conversion events - Bridges the Salesforce gap between lead/contact by using a common object: the campaign member - Robust reports that help tell any story you want - C-suite friendly - Lives in the rev-ops system of record for most companies: Salesforce - Allows click-through to see prospect lifecycle bath at a micro level, versus just trends - Tracks re-entry into the funnel better than any system (if your demand gen team is doing things right, an unreached prospect should be able to recycle back through the sales/marketing process via nurture) - Forces Marketing to abide by good Salesforce usage via campaigns - Mostly set and forget once it has been dialed in - Great, knowledgable , support team - We can track touchpoints for individuals unrelated to the opportunity **What do you dislike about Full Circle Insights?** - Pre-MQL funnel tracking could use some improvement, but FCI appears to be working on this - Due to customization, some might find configuration and roll out to be complex - I recommend you have a good consultant or experienced marketing operations person if you have a somewhat mature **Recommendations to others considering Full Circle Insights:** Take a look at the benefits I provided and if those resonate, then Full Circle Insights is one of the few tools that will accomplish your goals. It is a complex and robust tool, in large part because funnel tracking in Salesforce, with its multiple objects, is not easy to do. If you have any questions, make sure you talk to an experienced consultant. **What problems is Full Circle Insights solving and how is that benefiting you?** FCI helps my clients: - Understand important levers influencing stage progression through the pipeline - Realize the value of influential touchpoints not directly related to an opportunity - Accurately forecast and adjust demand gen strategy based on FCI's calculation of both funnel conversion rates and velocity - Calculate revenue contribution from various business units and GTM teams - Socialize revenue distribution, and craft a story about revenue contribution that helps justify budgets and hiring decisions - Make marketing defensible in a sales heavy organization ### 24. Full Circle delivers full funnel visibility inside Salesforce **Rating:** 4.5/5.0 stars **Reviewed by:** Damian R. | Mid-Market (51-1000 emp.) **Reviewed Date:** July 16, 2020 **What do you like best about Full Circle Insights?** Full Circle provides me with complete visibility from first touch to all the way to opportunity, answering the most important questions about where marketing is being successful and when it's not. And with Full Circle, all this data lives in Salesforce. That means that we've ended the arguments about attribution that I've typically had when you have this data living on another platform. It also means that your reporting can live right alongside all of your sales data, simplifying reporting across the board. **What do you dislike about Full Circle Insights?** Full Circle definitely takes time to implement - there are also a lot of questions that you must answer up front during the implementation where figuring out the right answer can be a bit challenging because you need to really understand the product deeply to answer them intelligently. Second, Full Circle definitely creates a defined process that can impact your Sales teams - it can seem a bit rigid. **Recommendations to others considering Full Circle Insights:** Make sure you understand the terminology and how it can impact sales processes. **What problems is Full Circle Insights solving and how is that benefiting you?** We lacked clear visibility from first touch to Opportunity, making it difficult to measure what is working (or not working) in our marketing. Full Circle makes this easily viewable and reportable. Longer term, we want to be able to look at opportunities based on different attribution models - first touch, equal weight, etc. - we feel well setup for this with Full Circle. ### 25. Marketing Operations Manager **Rating:** 4.5/5.0 stars **Reviewed by:** John G. | Marketing Automation Operations Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** July 14, 2020 **What do you like best about Full Circle Insights?** Intuitive layout and it keeps track of all our salesforce activities. **What do you dislike about Full Circle Insights?** To be honest there isn't really anything I dislike. **Recommendations to others considering Full Circle Insights:** Fill Circle does a great job with attribution and making sure the prospect journey is accurate. I would recommend connecting with their AMs since they are very easy to work with in case you have any questions. **What problems is Full Circle Insights solving and how is that benefiting you?** We are solving the question of where pipeline is coming from. ### 26. Solid attribution presented in a familiar environment for sales **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** July 14, 2020 **What do you like best about Full Circle Insights?** It works within the familiar infrastructure and nomenclature of SFDC and the Campaign object. **What do you dislike about Full Circle Insights?** The reporting could be a little better, particularly when you are trying to report on multi-touch attribution. **What problems is Full Circle Insights solving and how is that benefiting you?** We can provide solid sourcing and influence attribution that can be easily referenced and confirmed by sales and marketing. We are providing good visibility to our segment and functional leads as they look to better optimize their spend across channels. ### 27. Native SFDC Funnel Reporting **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** July 14, 2020 **What do you like best about Full Circle Insights?** Comprehensive implementation and good support. **What do you dislike about Full Circle Insights?** Complicated implementation depending on current organizational complexity. Many features and settings that can sometimes be overlooked. **Recommendations to others considering Full Circle Insights:** Have a business process setup and a team ready to help with implementation **What problems is Full Circle Insights solving and how is that benefiting you?** Funnel reporting in SFDC using one object so all data in the funnel is related and can be traced all the way back to originating campaign. We are able to segment funnels by source. ### 28. Most comprehensive solution for measuring funnel health **Rating:** 5.0/5.0 stars **Reviewed by:** Ryan S. | Senior Vice President, Growth & Systems, Mid-Market (51-1000 emp.) **Reviewed Date:** October 24, 2019 **What do you like best about Full Circle Insights?** * Built on force.com (data doesn't leave force.com architecture) * Highly configurable * Corrects underlying SFDC architectural issues * Lead/contact agnostic * Supports multiple trips through the funnel * Funnel source definitions (not restricted to the common first touch/last touch model. Can measure the source of each funnel trip separately). * Provides a straight-forward audit trail **What do you dislike about Full Circle Insights?** One feature that would be great to see is the ability to understand pre-opp funnel influence (not just influenced opportunities). For example, response A influenced X # of MQLs, SALs, etc. Currently can only measure influence once opportunity is reached. **What problems is Full Circle Insights solving and how is that benefiting you?** Full Circle Insights is one of the most critical applications in our tech stack. By being natively built on Force.com, FCI offers a unique approach to solving the core underlying architectural challenges that Salesforce has with funnel attribution. Their thoughtful solution corrects these inherent technical gaps, and creates an iron-clad reporting framework to truly understand how each stage of our business is performing. ### 29. I have bought Full Circle Twice! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Internet | Mid-Market (51-1000 emp.) **Reviewed Date:** July 18, 2020 **What do you like best about Full Circle Insights?** I like that it locks down the attribution in the lead process so that we can trust the attribution reporting it provides. **What do you dislike about Full Circle Insights?** Full Circle depends on Salesforce reporting which is a bit limited. **What problems is Full Circle Insights solving and how is that benefiting you?** Attribution, cohort funnels, combining lead and contact reporting ### 30. A fancy calculator which sometimes works **Rating:** 0.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** October 24, 2019 **What do you like best about Full Circle Insights?** We use campaign attribution which makes attributions models in SFDC relatively easy to view. Unfortunately I don't like much about FullCircle. **What do you dislike about Full Circle Insights?** The way it works is a black box, meaning that when it doesn't work we can't fix things. We have run into multiple instances where the tool has prevented our teams from completing tasks in SFDC and the support we have received from the team has not helped fix this. Additionally, it's unclear that the calculations the tool is doing work. When back validating the tool we've found campaigns which are not included in our attribution models. Given this, I don't fully believe the results of the tool. Even though it's simpler to use in SFDC for reporting, the reports are still confusing and require a degree of understanding which is sometimes beyond the people I need to use the reports. **Recommendations to others considering Full Circle Insights:** Clearly document what it is you wish to understand from FCI and how it is implemented in your CRM. The team which implemented is no longer at our company which means we have lost some of that insight. Additionally, ensure you have some technical in-house people who can assist, since you won't get a ton of help from FCI despite in-contract support SLAs. **What problems is Full Circle Insights solving and how is that benefiting you?** We aim to understand the effectiveness of our pipeline generating aims. We do this with multitouch attribution models. ### 31. Good Insights, But Hard to Navigate **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Insurance | Mid-Market (51-1000 emp.) **Reviewed Date:** October 23, 2019 **What do you like best about Full Circle Insights?** The reporting insights you can gain from FC are great, but it takes a while to get there. The out of the box reports that FC provides are very detailed, but they do involve quite a bit of customization to your specific SF instance. **What do you dislike about Full Circle Insights?** The is no account management team with FC. We would get a lot more use out of the platform if we had someone checking in or looking at our reports/showing us things we could be tracking or features we could be better utilizing. I feel like we aren't even scratching the surface of what data insights we can get from FC. **Recommendations to others considering Full Circle Insights:** Ask a lot of questions during the implementation process and make sure you understand your database before setting score thresholds and choosing model attribution because it's difficult to go back and change. **What problems is Full Circle Insights solving and how is that benefiting you?** We have had a few issues since implementation... allowing repeat campaign responders, the entire funnel starting over again and creating false responses, leads not merging because of specific FC settings. I don't think a lot of these features were fully explained upon implementation. ### 32. A Game Changer! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** October 23, 2019 **What do you like best about Full Circle Insights?** Full Circle Insights is a very powerful platform that provides tremendous amount of insights insights on our key sales and marketing metrics which enable us to make wise data driven decisions on our sales and marketing strategy. **What do you dislike about Full Circle Insights?** setting up the application in our salesforce was a bit challenging in the beginning. We were able to overcome the challenges pretty quickly though. **Recommendations to others considering Full Circle Insights:** Ensure to implement and integrate the product properly in the beginning and test different models against your current pipe to ensure you are adopting the best model that fits your business needs. **What problems is Full Circle Insights solving and how is that benefiting you?** FCI helps us have better understanding of our lead to opportunity conversion by marketing channels and attributions. The outcome of the product helps us launch effective campaigns in the future as well as help tweaking our existing programs campaigns to drive greater ROI. ### 33. Run Far Away from Full Circle **Rating:** 0.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** September 09, 2019 **What do you like best about Full Circle Insights?** We were easily able to combine reporting of leads and contacts into one dashboard. I also liked the ability to report on campaign attribution. **What do you dislike about Full Circle Insights?** Their customer support and the fact that they would never take the blame for anything, even we have logs showing their tool was causing errors. **Recommendations to others considering Full Circle Insights:** Don't do it. The tool worked well for awhile, but any time there was an issue we were forced to work with their support team and they would point to blame to us and any of the other tools we use. They think there is no chance that their product could possibly be causing errors and issues and that it must be some other tool. I cannot wait to rip this tool out of my Salesforce instance and stop dealing with constant errors. **What problems is Full Circle Insights solving and how is that benefiting you?** Combining reporting for leads and contacts, attribution reporting for our marketing programs to understand the full life-cycle of a lead and account ### 34. Great tool for being native within SFDC **Rating:** 4.0/5.0 stars **Reviewed by:** Michael E. | Business Systems Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** October 23, 2019 **What do you like best about Full Circle Insights?** I love that it is a native in SFDC and that it fits seamless into our SFDC processes. The ability to measure campaign influence is very helpful for analysis. **What do you dislike about Full Circle Insights?** It is difficult to communicate to non-technical people. We have to constantly explain how FC works to the marketing team because they get confused on where SFDC ends and FC starts. Additionally, influence is great if you have perfect data, but unfortunately it is difficult to report accurately if campaign data is not clean. **What problems is Full Circle Insights solving and how is that benefiting you?** We are solving for campaign influence and being able to measure which campaigns contributed most to our funnel and wins. It has forced us to keep our data clean and maintain our campaign data and think about exactly how we want our funnels to behave. ### 35. Marketing Analytics Directly within Salesforce **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Computer & Network Security | Mid-Market (51-1000 emp.) **Reviewed Date:** October 23, 2019 **What do you like best about Full Circle Insights?** The fact that FCI's marketing analytics are available as an installed package directly within Salesforce gives us a lot of flexibility in how we visualize and consume the data. We have standard reports and dashboards in SFDC, but also can pull relevant FCI fields into other tools such as PowerBI and InsightSquared. **What do you dislike about Full Circle Insights?** Our initial setup and configuration was problematic, but Full Circle did eventually provide a dedicated resource to guide us through a second pass at implementation and everything is working as intended now. **What problems is Full Circle Insights solving and how is that benefiting you?** Full Circle Insights has finally given us a platform for tracking ROI and effectiveness of our campaigns and inside sales activities - with metrics that are available for use even in standard Salesforce reporting and dashboards. ### 36. Advanced Attribution Tool with No Comparison **Rating:** 5.0/5.0 stars **Reviewed by:** Bryant L. | Independent Consultant, Mid-Market (51-1000 emp.) **Reviewed Date:** October 25, 2019 **What do you like best about Full Circle Insights?** Full Circle Insights provides actionable data on how to adjust your programmatic spend across both Sales and Marketing channels. Additionally, the tool provides incredibly detailed analytics across both top of funnel and bottom of funnel attributes. **What do you dislike about Full Circle Insights?** It can be complicated but it is worth it. **Recommendations to others considering Full Circle Insights:** Take the time to document configuration and the reason specific decisions were made. **What problems is Full Circle Insights solving and how is that benefiting you?** Where should we invest? Ultimately that is the multi-million-dollar question and FCI is the best solution out there for answering the question. ### 37. Lots of flexibility, very difficult tool to inherit **Rating:** 1.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** October 24, 2019 **What do you like best about Full Circle Insights?** Full Circle offers a ton of flexibility with its tool. It can handle numerous different use cases, and can achieve the ultimate goal of understanding where your pipeline is coming from. **What do you dislike about Full Circle Insights?** There is so much configuration within Full Circle that it is very difficult to understand what is happening behind the scenes. Simple questions such as when a campaign response qualifies or doesn't qualify for attribution can be quite challenging to answer. The tool also consumes a ridiculous amount of processing power in our SFDC instance – APEX jobs are constantly failing, processes time out, etc. **Recommendations to others considering Full Circle Insights:** Make sure that when you implement, you have multiple people who understand the system. We only had one person who knew it, so when they left, we were left with a huge mess. **What problems is Full Circle Insights solving and how is that benefiting you?** When it is working, we can get a good sense of where our pipeline is coming from ### 38. Full Circle Insights **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** October 29, 2019 **What do you like best about Full Circle Insights?** Full Circle allowed our team to gain valuable insight into the attribution of our leads and contacts and reduce the duplication in our data. This drove insights into our funnel that we previously did not have and better track the return on our marketing investments **What do you dislike about Full Circle Insights?** Full Circle often conflicted with code that we had in place and some of the code would cause us to run into issues with Apex CPU and other technical issues. The platform was challenging to setup and use and required technical expertise. **What problems is Full Circle Insights solving and how is that benefiting you?** Attribution and a greater ability to understand the effectiveness of our marketing efforts ### 39. Gets the Job done **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** October 24, 2019 **What do you like best about Full Circle Insights?** The fact that the platform is native to SFDC is the biggest benefit. No data exports needed. **What do you dislike about Full Circle Insights?** No anonymous level data. Also, I've found Bizible and Bright Funnel to be more customizable in the attribution models you can build. Also, the fact that campaign members are the basis for measuring engagement, and records can only be added to a campaign once, this way of track requires you to carefully think about your campaign structure. **What problems is Full Circle Insights solving and how is that benefiting you?** Being able to track touch points and engagement from known records to closed opportunities. Using it from some ROI calculation on Marketing campaigns. ### 40. Superb implementation achievements **Rating:** 5.0/5.0 stars **Reviewed by:** Pankaj V. | COO & Co-Founder, Mid-Market (51-1000 emp.) **Reviewed Date:** October 24, 2019 **What do you like best about Full Circle Insights?** The funnel and the lead scoring is the most liked **What do you dislike about Full Circle Insights?** Migration and legacy records update are bit of tricky **Recommendations to others considering Full Circle Insights:** Thank you for reading this appwould definitely be loved by your sales **What problems is Full Circle Insights solving and how is that benefiting you?** Lead scoring lead heat maps and funnel ### 41. Core to Any Sales & Marketing Tech Stack **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Mechanical or Industrial Engineering | Enterprise (> 1000 emp.) **Reviewed Date:** October 23, 2019 **What do you like best about Full Circle Insights?** It does what you need it to do. The best solution for demand waterfall reporting and multi-touch attribution out there. **What do you dislike about Full Circle Insights?** Customer on boarding and support. Team isn't very flexible, would not get creative to solve problems. **What problems is Full Circle Insights solving and how is that benefiting you?** Use it to understand conversion rates, sales velocity, performance across campaigns, regions, sales, marketing, and partner sourced deals. ### 42. Good Experience With Full Circle **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Aviation & Aerospace | Mid-Market (51-1000 emp.) **Reviewed Date:** October 30, 2019 **What do you like best about Full Circle Insights?** Validations for requiring campaigns works well; make reporting easier when everything is campaing based. **What do you dislike about Full Circle Insights?** Some restrictions regarding how we track records that are manually opened/MQLed. **Recommendations to others considering Full Circle Insights:** Use a contact based model, not leads. Switch reporting to campaign member reporting (object agnostic) **What problems is Full Circle Insights solving and how is that benefiting you?** Forcing people to create opportunities off of contacts, ### 43. Tried it and loved it! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** October 24, 2019 **What do you like best about Full Circle Insights?** I love the way it is easy to use and I know now what our funnel looks like. It's such a comprehensive marketing performance management tool. **What do you dislike about Full Circle Insights?** I didn't notice anything I disliked at this moment of time - still discovering **Recommendations to others considering Full Circle Insights:** Go for it! Use it and abuse it - you will not regret! **What problems is Full Circle Insights solving and how is that benefiting you?** Marketing reports! It generates valuable marketing analytics reports and we really benefit from it. It also identifies campaign responses and it ensures that these are being followed up on. Great tool! ### 44. Full Circle is clunky **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Education Management | Mid-Market (51-1000 emp.) **Reviewed Date:** October 29, 2019 **What do you like best about Full Circle Insights?** The ability to see MQLs and other statuses across campaigns easily **What do you dislike about Full Circle Insights?** It is difficult to ensure validity of the data and that what we have set up is actually working as expected **What problems is Full Circle Insights solving and how is that benefiting you?** Marketing funnel views, targeted outreach ### 45. Marketing attribution delivered **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** October 23, 2019 **What do you like best about Full Circle Insights?** After configuration and set up is done, it requires very little maintenance and support, and delivers reports and dashboards. **What do you dislike about Full Circle Insights?** Implementation can be lengthy - took us around 8 weeks to get going. **What problems is Full Circle Insights solving and how is that benefiting you?** Visibility into Markeitng funnel and marketing attribution ### 46. Great Marketing Attribution Tool **Rating:** 4.0/5.0 stars **Reviewed by:** William H. | Salesforce Administrator, Computer Software, Mid-Market (51-1000 emp.) **Reviewed Date:** October 24, 2019 **What do you like best about Full Circle Insights?** Ensures that all sales opportunities are properly attributed to a marketing campaign. **What do you dislike about Full Circle Insights?** It can be difficult to build automation around Full Circle. Does not allow you to exclude Full Circle automation by opportunity record type. **What problems is Full Circle Insights solving and how is that benefiting you?** Marketing Attribution ### 47. Manager, Business Development Representatives **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** October 31, 2019 **What do you like best about Full Circle Insights?** Pulls all the information we need for lead/prospect data into an easy digestible view **What do you dislike about Full Circle Insights?** Could be a problem on our end, but I want to see more information in Salesforce about campaigns **What problems is Full Circle Insights solving and how is that benefiting you?** We use this for multi touch campaigns to engage our leads (new and older) to gauge interest prior to calling/emailing. This allows us to maximize time spent in the office to focus on quality leads. ### 48. Good for understanding basic customer journeys **Rating:** 1.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** October 24, 2019 **What do you like best about Full Circle Insights?** Allows us to understand how different campaigns influence the life of opportunities. **What do you dislike about Full Circle Insights?** Models can take 20+ hours to rebuild, reliability has dropped over time. Customization capabilities required to deliver true value are not yet available. **What problems is Full Circle Insights solving and how is that benefiting you?** We are trying to optimize campaign spend to improve Marketing ROI. Full Circle has allowed us to more easily see all of the touches from contacts on accounts have with our campaigns. ### 49. Why build your own model? **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** February 15, 2019 **What do you like best about Full Circle Insights?** While I could spend weeks to months building multiple influence models, this product is fairly easy to roll out. The bigger challenge is getting the rest of the organization comfortable with the data and thinking about campaign attribution as a value statement for earlier funnel campaign activities rather than Marketing's slice of the opportunity pie. Once this is accomplished, I love that I haven't had to spend much if any time on maintenance. This is a great tool to prove how often customers interact with online collateral and in person via events prior to making a purchasing decision. **What do you dislike about Full Circle Insights?** A smoother UI for opportunity creation would be appreciated, allowing people to create the opportunity from the account and select their primary contact along the way. Corrections to primary campaign attribution are pretty painful - but this has actually ended up being a good tool to help educate people about the value of influence rather than direct sourcing, which is inherently problematic. **Recommendations to others considering Full Circle Insights:** Be really cautious when evaluating predictive analytics companies if you are a small company with long sales cycles. They fit a different toolset need and be sure to educate yourself about minimum dataset requirements. Also note that this product is inherently marketing centric since the analytics are based on campaign activity. Although you can enforce opportunity sourcing accuracy with response prompts, influence models are going to naturally lean in the favor of marketing--which is why I prefer to use it to prove the value of specific campaigns rather than prove the value of marketing as a whole (a can of worms will open about whether each department is providing equal value). **What problems is Full Circle Insights solving and how is that benefiting you?** Our executive team finally believes in the data being generated in the marketing department, and Full Circle Insights has been fundamental in this shift. ### 50. Good Tool Once Understood **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** February 14, 2019 **What do you like best about Full Circle Insights?** Once the data, models, and processes are understood, FullCircle provides excellent information as to which campaigns are impacting and influencing specific opportunities within our organization. Thus allowing us to better plan for upcoming campaign planning sessions as we are now able to utilize historical data with confidence. **What do you dislike about Full Circle Insights?** The influence models, while providing the information that I need, were not intuitive. I needed to pull data out of SalesForce to create the reports that I needed from FullCircle data points. **Recommendations to others considering Full Circle Insights:** Limiting one response from one campaign to one opportunity does not show a full picture of the campaign's effectiveness. I was able to find a workaround using campaign influence but I had to extract data out of SFDC in order to do that as I was not as concerned with the value of the campaign but the amount of responses. **What problems is Full Circle Insights solving and how is that benefiting you?** Creating a deeper link between Marketing's efforts and sales effectiveness. We are able to really drill down into the granular details to understand which campaign has impacting each opportunity regardless of any system limitations and human error resulting in data integrity issues. ## Full Circle Insights Discussions - [How does Full Circle Insights solve these problems?](https://www.g2.com/discussions/solution-areas-6922d5c0-6488-43cf-a5e8-c9603a1b8dda) - 1 comment, 1 upvote - [What problems are your customers trying to solve?](https://www.g2.com/discussions/solution-areas-c5c64c4c-d73b-42bd-8fe5-b39ded3454e0) - 1 comment, 1 upvote - [Who uses your software?](https://www.g2.com/discussions/customers-3a5ee573-578c-41cd-9da3-25a840b839ad) - 1 comment, 1 upvote - [What is Full Circle Insights?](https://www.g2.com/discussions/overview-3290504d-afd9-4bf7-957e-113930ba1b1f) - 1 comment, 1 upvote - [What is Full Circle Insights used for?](https://www.g2.com/discussions/what-is-full-circle-insights-used-for) - 1 comment - [View Full Circle Insights pricing details and edition comparison](https://www.g2.com/products/full-circle-insights/reviews?open_modal_url=%2Fpt%2Fproducts%2Ffull-circle-insights%2Fwishlists%3Fhost_path%3D%252Fproducts%252Ffull-circle-insights%252Freviews%26source%3Dpdp_avatar§ion=pricing&secure%5Bexpires_at%5D=2026-05-14+03%3A15%3A11+-0500&secure%5Bsession_id%5D=9855db38-e7b7-47d0-a620-dcdbdb1368f9&secure%5Btoken%5D=5dca3aaec9d57c962e42f1ec0e8b8185d0cd0d6b2a43c8c16268ac8777e3737e&format=llm_user) ## Full Circle Insights Features **Lead Intelligence** - Market Insights - Account-level Insights - Lead Analysis **Budget Creation** - What-If **Attribution Modeling** - Single-Touch Attribution - Multi-Touch Attribution - Algorithmic Attribution - Cross-Device Attribution - Offline Attribution - Custom Attribution **Platform Basics** - Dynamic Segmentation - Journey Optimization **Matching** - Priority Matching - Account Tiebreakers - Fuzzy Matching **Agentic AI - Attribution** - Autonomous Task Execution - Cross-system Integration - Natural Language Interaction - Proactive Assistance **Agentic AI - Salesforce AppExchange Apps** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Sales Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance **Agentic AI - Accounting & Finance** - Autonomous Task Execution **Data Sourcing** - Data Sourcing - Exporting & Sharing Data - Multi-Device Data Visualization - Interactive Dashboards - Data Segmentation **Marketing Distribution** - Segmentation **Lead Management** - Segmentation - Predictive Scoring - Account Identification **Marketing Operations** - ROI Tracking - Data Collection - Customer Insights - Multi-User Access - Spend Management **Marketing** - B2B Attribution - B2C Attribution - Marketing Channels - Integrations **Platform Data** - Journey Reporting - Trends Reporting - Dashboards - Advanced Data Filtering **Routing** - Match and Route - Multi-Objects - Territories - Working Hours **Predictive Analytics** - Lead Scoring - Opportunity Scoring - Risk Analysis - Live Forecasting **Campaign Planning** - Strategy Mapping - Prioritized Accounts - Trending Accounts - Sales Activation **Marketing Campaigns** - Omni-Channel Tracking - Revenue Planning - Media Attribution - Opportunity Timeline - Customization **Forecasting** - Historical Data - Reforecast - Rolling Forecasts **Reporting** - Dashboards - Data Visualizations - Custom Reporting **Platform Additional Functionality** - Journey Mapping - Integrations **Platform Operations** - Service level Agreements - Audit Logs - Duplicate Match - Capping - Analytics - Integrations - Alerts & Notifications - AI Lead Matching & Routing **Sales Management** - Live Pipeline Management - Account-Based Analytics - Activity Tracking **Campaign Execution** - Website Personalization - Prioritized Accounts - Trending Accounts - Email Campaigns **Campaign Activity** - Campaign Insights - Reports and Dashboards - Campaign Stickiness - Multichannel Tracking - Brand Optimization - Predictive Analytics **Analytics** - Variance Analysis **Agentic AI - Customer Journey Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance **Agentic AI - Marketing Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance **Integrations** - Ad Network Integrations - Buyer Intent Data Integration - Marketing Automation Integration - CRM Integration **Agentic AI - Account Data Management** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Budgeting and Forecasting** - Natural Language Interaction - Proactive Assistance - Decision Making ## Top Full Circle Insights Alternatives - [Adobe Marketo Measure (formerly Bizible)](https://www.g2.com/products/adobe-marketo-measure-formerly-bizible/reviews) - 4.7/5.0 (142 reviews) - [LeanData](https://www.g2.com/products/leandata/reviews) - 4.6/5.0 (997 reviews) - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) - 4.4/5.0 (24,579 reviews)