# Full Circle Insights Reviews **Vendor:** CONQUER **Category:** [Attribution Software](https://www.g2.com/categories/attribution) **Average Rating:** 4.0/5.0 **Total Reviews:** 135 ## About Full Circle Insights Full Circle Insights is the Attribution Modeling and Funnel Measurement Solution Built for Salesforce As your Salesforce data experts, we help marketing and sales teams connect in a central location to finally deliver accurate attribution, build funnels, and create data-driven strategies that drive revenue. The Full Circle Insights team comprises former Salesforce executives, marketing experts, product managers, and automation specialists who understand how valuable data is – and how frustrating it can be to get. Our powerful, Salesforce-native solution empowers your team to easily create multiple attribution models and funnels, measure sales and marketing impact, and align company-wide while keeping your data safe in Salesforce. ## Full Circle Insights Pros & Cons **What users like:** - Users find the **collaboration features** convenient, especially with its native integration into Salesforce for streamlined management. (1 reviews) - Users find **Salesforce native integration** invaluable for centralized contact management, streamlining their organizational funnel processes. (1 reviews) - Users benefit from the **native Salesforce integration** , allowing them to manage everything conveniently in one place. (1 reviews) - Users value the **customer acquisition capabilities** of Full Circle Insights, effectively managing their sales funnel seamlessly within Salesforce. (1 reviews) - Users value the **integrated customer support** of Full Circle Insights, enhancing their Salesforce experience with streamlined management. (1 reviews) - Helpful (1 reviews) - Integrations (1 reviews) - Users value the **native Salesforce integration** of Full Circle Insights, enabling streamlined management and easy reporting. (1 reviews) **What users dislike:** - Users find the **dashboard limitations** frustrating as they rely heavily on Salesforce's reporting capabilities for adjustments. (1 reviews) - Users find the **inefficient reporting** in Full Circle Insights limiting due to reliance on Salesforce's capabilities. (1 reviews) - Users find the **lack of flexibility** in Full Circle Insights limits their ability to customize reporting effectively. (1 reviews) - Users find **limited customization** in Full Circle Insights' reporting, relying heavily on Salesforce's capabilities for detailed analysis. (1 reviews) - Users find **limited reporting features** in Full Circle Insights, relying heavily on Salesforce for comprehensive analytics. (1 reviews) - Limited Reporting (1 reviews) - Not Intuitive (1 reviews) ## Full Circle Insights Reviews ### 1. Great for funnel management **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** April 17, 2025 **What do you like best about Full Circle Insights?** It's helpful that it's native to Salesforce so I can manage everything in one place. It's not the most robust software but it is good enough for our organization to use it to manage our funnel. **What do you dislike about Full Circle Insights?** Full Circle's reporting functionality is dependent on Salesforce's reporting capabilities so it can be a bit limited. They provide dashboards out of the box and they're good enough but if you want to dive in you have to go into each individual report and adjust settings there. **What problems is Full Circle Insights solving and how is that benefiting you?** Full Circle allows us to track each MQL based on campaign member object rather than on the lead/contact object. This makes it possible for one person to MQL multiple times without having to creating additional MQL related fields on the lead/contact to track each occasion. **Official Response from Morgan Early:** > Thank you so much for your review of Full Circle Insights! We appreciate your feedback and take everything into consideration as we make updates and release new products. If you''d like to learn more about how to get the most out of dashboards and reports in Salesforce, please reach out to your Customer Success Manager. We'd love to learn more about your needs so we can help you reach your goals! :-) Once again, thank you for your review and your awesome partnership! ### 2. Full Funnel attribution tracking solution **Rating:** 5.0/5.0 stars **Reviewed by:** Amanda S. | Associate Member, Enterprise (> 1000 emp.) **Reviewed Date:** June 13, 2022 **What do you like best about Full Circle Insights?** FullCircle is the connected tissue between our Sales, Marketing, and Operations teams. All team members are aligned on our multiple funnel setups, campaign alignment, and reporting metrics. AS a company we all review and agree on the funnel conversion and velocity reports, which help us make smart decisions. From a campaign to leadership level we are able to report on influence marketing, which allows us to show digital, content, social, and demand impact across an entire opportunity. Team members can understand their direct impact and contribution to an opportunity throughout the sales cycle and during customer onboarding. **What do you dislike about Full Circle Insights?** Implementation or rebuilding can be daunting without knowledge of how flows or processes will be affected. Like any other platform, constant iteration and changes need to be made. A full-time employee needs to be responsible for understanding and managing the processes. **What problems is Full Circle Insights solving and how is that benefiting you?** Funnel attribution, stage metrics, velocity reports, campaign pipeline reporting, closed-won attribution, influenced reporting, modeling and forecasting are all used through Full Circle. **Official Response from Morgan Early:** > Hi Amanda! Thank you so much for taking the time to review Full Circle Insights. As a valued client, your feedback is important to us and we take everything into consideration as we evolve our product and features. We appreciate hearing about the impact our platform has on your marketing and sales teams and look forward to a continued partnership. Thank you again! ### 3. A game changer **Rating:** 5.0/5.0 stars **Reviewed by:** Dipika R. | Senior Director, Demand Generation & Marketing Operations, Mid-Market (51-1000 emp.) **Reviewed Date:** October 29, 2019 **What do you like best about Full Circle Insights?** We have been Full Circle customers for over 5 years, and it is not an exaggeration to say our reporting would be light years behind where it is now if it wasn't for Full Circle. We're now in the process of re-implementing after we were acquired and leveraging it for even more use cases than we did previously. The consultative approach as well as the team's willingness to go the extra mile to accommodate any "quirks" in our process have been invaluable. Some highlights of our usage: Tracking multiple funnels (marketing, field sales, SDR, CSM, etc) in real-time. Reporting on a daily, weekly and quarterly basis with minimal effort. Those board meeting reports are a breeze now. On-demand visibility into campaign performance and influence, allowing for course correction. Productive meetings with Sales, informed by metrics and real-time dashboards rather than opinions. Less reliance on "anecdata" Full Circle is the shining star of our marketing/ sales tech stack. Our Marketing, Revenue Operations and Sales team are way more productive and aligned as a result of Full Circle. We would be lost without it. **What do you dislike about Full Circle Insights?** No dislikes that I can think of, honestly. **Recommendations to others considering Full Circle Insights:** Go for it- you won't regret it! Take your time with the implementation process so you get it right. Don't rush it. **What problems is Full Circle Insights solving and how is that benefiting you?** We wanted to have a closed-loop reporting infrastructure that allowed us to monitor the business/ funnel in real time and also met reporting needs across different departments (Marketing, Sales, Finance) We've been able to create reports and dashboards that: Are used by our exec team to track key performance indicators Serve as early indicators to help us course correct Used by the ADR team managers to monitor lead volume, funnel movement, and ADR performance Allow real-time campaign visibility which again allows for early course correction The new infrastructure has increased productivity considerably by automating reporting completely. We've gone from reports that typically took us a whole day to pull, to on-demand reports available at the click of a button. On the Marketing team, program managers don’t need to rely on the Ops team to pull accurate reports and the Ops team doesn’t have to pull ad- hoc reports for the Programs team. Win win! **Official Response from Morgan Early:** > We love hearing reviews like these! Thank you! It's great to know that Full Circle's real--time reporting helps your marketing and sales teams align better to accurately measure campaign performance and prepare for board meetings. If you ever have any questions, please don't hesitate to reach out to your dedicated Customer Success Manager. Looking forward to our continued partnership! Thank you again! ### 4. FCI is a Scientific Solution to a Business Problem **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Hospitality | Mid-Market (51-1000 emp.) **Reviewed Date:** August 08, 2022 **What do you like best about Full Circle Insights?** It works as designed! It truly has one of the more diverse influence and attribution models when compared to what is relatively on the market. Since the model is built into SFDC, you can leverage custom reporting fairly easily so as your organization grows and changes, you can also easily change the model(s). **What do you dislike about Full Circle Insights?** You have to optimize the solution for your business's data structure. If your environment is too complicated you'll need a data manager. I would have appreciated data management best practices or examples from other organizations similar to my own and how they utilized the application after installation. The out-of-the-box dashboards and reports were useful but it took some time to align what FCI could do and how we would find value. There is also some desire to see the funnel from Contact or Account level in our CRM versus the response level as it would be easier to grasp but uninitiated parties. **What problems is Full Circle Insights solving and how is that benefiting you?** For us, we need insight into our Marketing Efforts and what is impacting our sales pipeline. In theory, we're able to identify what's working and what's not and focus our energy into the right activities. **Official Response from Morgan Early:** > Thank you for your review of Full Circle! We love hearing about the positive impact on your attribution reporting and sales pipeline. We also appreciate hearing about areas we can improve to ensure our product roadmap includes features that will make a difference for you. I also wanted to tell you about a couple of changes we recently made. The first change is that we restructured our Customer Success team so all clients have a dedicated account manager. We are also adding documentation that includes examples and best practices. We hope these changes will help new clients find value more quickly and streamline communication and ongoing training with established clients. If you have any questions, please reach out to your CS Manager. Thank you again for your awesome review! ### 5. Works well with occasional issues **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** August 04, 2022 **What do you like best about Full Circle Insights?** Full Circle's response + funnel management has managed our demand gen funnel for years – it works well for our needs. We used Full Circle for multi-touch attribution as well, although we recently built a custom influence model in Tableau instead. **What do you dislike about Full Circle Insights?** Support for issues/questions can take a couple days between responses, and once there was a monthly release that was incompatible with our config and caused our funnel to go down for a week until they pushed a fix to our SFDC instance. They have a small team so we just have to monitor our instance/issues closely. **What problems is Full Circle Insights solving and how is that benefiting you?** Solid response + funnel management tool that works for our marketing team. For a funnel/package upgrade we did, Full Circle also referred a consulting partner who was experienced + helpful. **Official Response from Morgan Early:** > Thanks for highlighting how our multi-touch attribution and funnel measurement have helped your marketing and demand gen teams over the years! We love to hear success stories and learn more about how we can improve our product to help even more. We hope that Full Circle continues to provide your company value and that you still benefit from our robust reporting, attribution, and funnel measurement features! If we can provide any additional information or assistance, please let us know! ### 6. Excellent tool, but it does have its flaws **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in E-Learning | Enterprise (> 1000 emp.) **Reviewed Date:** August 30, 2022 **What do you like best about Full Circle Insights?** In theory, Fullcircle's architecture for funnel tracking and campaign attribution is excellent. It makes a lot of sense how it orients much of the tracking and updates around the existing campaign member object in SFDC. The infrastructure and reporting you get from Fullcircle should honestly come out of the box for all B2B instances of SFDC. It gives you a lot of flexibility in curating how you want to track your business' funnel(s), create a lead lifecycle, and divvy up opportunity pipeline to campaign touchpoints. **What do you dislike about Full Circle Insights?** While it's great that Fullcircle lives directly in SFDC, this can be a double-edged sword. On the one hand, this means there is no integration necessary and field updates happen quickly. However, any issue outside of Fullcircle's own configuration panel almost always requires a SFDC admin or developer to troubleshoot. And since Fullcircle is a BIG tool that needs to play nice within a SFDC instance with other integrations and automation, issues can pop up frequently. This can be a real pain if you don't have that resource. While their support can be great, even they can be stumped around issues that pop up. There are still some instances of Fullcircle failing to update fields that remain unsolved for us so things definitely are not perfect and it does require some level of monitoring. As a marketing ops manager, Fullcircle is probably one of the most complex tools I've utilized (outside of Marketo and SFDC). While it can be flexible and customized to your needs, you just have to know the ins and outs in order to do so. Lastly, the product is very sticky (for better or for worse). Even if we wanted to migrate to a different tool, the pain of doing so alone might be reason enough not to. **What problems is Full Circle Insights solving and how is that benefiting you?** Campaign attribution, lead lifeycle management, and funnel reporting. None of this comes out of the box in a Marketo or SFDC instance. This gives us invaluable infrastructure in how we manage our leads as well as great insights into how they move throughout the funnel and the campaigns that influence those outcomes. **Official Response from Morgan Early:** > Good afternoon! Thank you for your review of Full Circle! We are very proud of our product and happy to hear about how you benefit from it. We hope that you continue to benefit from attribution, funnel measurement, and reporting within Salesforce with the help of Full Circle Insights. For any questions or concerns, please don't hesitate to reach out to your dedicated Customer Success Manager. Thanks again! ### 7. One year in with FCI **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** August 11, 2022 **What do you like best about Full Circle Insights?** My favorite part about FCI is the ability to pull all data from contacts and leads views into one singular view on the campaign with campaign members reports. For reporting on the funnel this is incredibly helpful. **What do you dislike about Full Circle Insights?** The implementation is extremely time consuming and you definitely need a dedicated SFDC Admin internally for implementation and upkeep. **What problems is Full Circle Insights solving and how is that benefiting you?** FCI allows us to get very granular by the campaign, campaign type, marketing team, etc when looking at funnel performance, MQL quality, Opps sourced, etc. So far we have spent the most time with the Funnel Metrics product but are currently starting to work more with the attribution product as well now that our model has been set up. **Official Response from Morgan Early:** > We are so happy to hear you are benefiting from Full Circle's attribution, reporting and funnel measurement! Thank you for taking the time to review us. We take all positive and negative comments into consideration as we continue to evolve our features. We hope that you continue to find value in Full Circle. Please reach out to your CS manager for any additional help. Thank you again! ### 8. Full circle is easy to understand and native to Salesforce for full funnel reporting and attribution **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer & Network Security | Mid-Market (51-1000 emp.) **Reviewed Date:** May 24, 2022 **What do you like best about Full Circle Insights?** Full circle is easy to use once its deployed and is a native salesforce app. It makes it easy to add fields from leads, contacts, account, opportunity and related objects and run all sorts of reporting. We use it for full funnel and influence reporting - Multi-touch, First and Last but it can support other types as well. **What do you dislike about Full Circle Insights?** Its based on Campaign Member object so not easy to figure out if the lead or contact is MQL looking at the lead/contract records. Digital tracking is not complete and web visits are hard to track without UTMs. **What problems is Full Circle Insights solving and how is that benefiting you?** Full Funnel reporting and attribution. We replaced custom code for Full Circle funnel and so easy to see and use at the standard campaign member object level in SFDC. Easy to run attribution reports and total revenue, closed won, open pipeline etc as well as how much the campaign contribution is. You can run multiple funnels - marketing, sales and partner funnels for examples. ### 9. Highly Configurable (for good or bad) **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Human Resources | Mid-Market (51-1000 emp.) **Reviewed Date:** August 04, 2022 **What do you like best about Full Circle Insights?** Full Circle offers a very robust way to understand how campaigns contribute to closing deals. The ability to create multiple models is a nice way to test new ways to score without interrupting the current process **What do you dislike about Full Circle Insights?** There is A LOT of configuration and it is not entirely straightforward. Fortunately, there is a support team that is very helpful and knowledgeable about the product **What problems is Full Circle Insights solving and how is that benefiting you?** We are still early in the (re)implementation process, so we don't have a problem that is solved yet. Unfortunately, the previous implementation is interfering with our current operations. That's on us though. The Full Circle team has been helping us work through it **Official Response from Morgan Early:** > Thanks for your review of Full Circle! We know how important it is to understand marketing's impact, so we're pleased to hear that Full Circle helps your team measure campaign performance. Thank you again for your review! Have a wonderful day! ### 10. Powerful marketing attribution product in the right hands. **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Logistics and Supply Chain | Mid-Market (51-1000 emp.) **Reviewed Date:** August 09, 2022 **What do you like best about Full Circle Insights?** The components of the product allow for detailed tracking of marketing outreach. There are many levers within the managed package that can be streamlined for your business. **What do you dislike about Full Circle Insights?** To fully utilize the components you will need a dedicated team to successfully implement and then utilize this powerful tool. Give a lot of thought to the implementation process and who will manage the reporting and direction moving forward. **What problems is Full Circle Insights solving and how is that benefiting you?** We were needing a tool that can help us follow our marketing activities all the way to the revenue driven by that marketing touch. Full Circle Insights activates those touch points. **Official Response from Morgan Early:** > Thank you for your positive review of Full Circle Insights! We hope you continue to benefit from all our reporting capabilities including attribution and funnel measurement. As you noted, our tool is very powerful and we see how our clients benefit by using a Salesforce-native solution. Thank you again for your review! We look forward to working with you more! ## Full Circle Insights Discussions - [How does Full Circle Insights solve these problems?](https://www.g2.com/discussions/solution-areas-6922d5c0-6488-43cf-a5e8-c9603a1b8dda) - 1 comment, 1 upvote - [What problems are your customers trying to solve?](https://www.g2.com/discussions/solution-areas-c5c64c4c-d73b-42bd-8fe5-b39ded3454e0) - 1 comment, 1 upvote - [Who uses your software?](https://www.g2.com/discussions/customers-3a5ee573-578c-41cd-9da3-25a840b839ad) - 1 comment, 1 upvote - [What is Full Circle Insights?](https://www.g2.com/discussions/overview-3290504d-afd9-4bf7-957e-113930ba1b1f) - 1 comment, 1 upvote - [What is Full Circle Insights used for?](https://www.g2.com/discussions/what-is-full-circle-insights-used-for) - 1 comment - [View Full Circle Insights pricing details and edition comparison](https://www.g2.com/products/full-circle-insights/reviews/full-circle-insights-review-512821?section=pricing&secure%5Bexpires_at%5D=2026-05-18+16%3A10%3A18+-0500&secure%5Bsession_id%5D=fef0ecdd-4d90-4d6a-8fc2-8344ed8b94b1&secure%5Btoken%5D=addca90075cd6b577d793bbf3eda81fa1cb2996f321521ed3b8a059730854add&format=llm_user) ## Full Circle Insights Features **Lead Intelligence** - Market Insights - Account-level Insights - Lead Analysis **Budget Creation** - What-If **Attribution Modeling** - Single-Touch Attribution - Multi-Touch Attribution - Algorithmic Attribution - Cross-Device Attribution - Offline Attribution - Custom Attribution **Platform Basics** - Dynamic Segmentation - Journey Optimization **Matching** - Priority Matching - Account Tiebreakers - Fuzzy Matching **Agentic AI - Attribution** - Autonomous Task Execution - Cross-system Integration - Natural Language Interaction - Proactive Assistance **Agentic AI - Salesforce AppExchange Apps** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Sales Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance **Agentic AI - Accounting & Finance** - Autonomous Task Execution **Data Sourcing** - Data Sourcing - Exporting & Sharing Data - Multi-Device Data Visualization - Interactive Dashboards - Data Segmentation **Marketing Distribution** - Segmentation **Lead Management** - Segmentation - Predictive Scoring - Account Identification **Marketing Operations** - ROI Tracking - Data Collection - Customer Insights - Multi-User Access - Spend Management **Marketing** - B2B Attribution - B2C Attribution - Marketing Channels - Integrations **Platform Data** - Journey Reporting - Trends Reporting - Dashboards - Advanced Data Filtering **Routing** - Match and Route - Multi-Objects - Territories - Working Hours **Predictive Analytics** - Lead Scoring - Opportunity Scoring - Risk Analysis - Live Forecasting **Campaign Planning** - Strategy Mapping - Prioritized Accounts - Trending Accounts - Sales Activation **Marketing Campaigns** - Omni-Channel Tracking - Revenue Planning - Media Attribution - Opportunity Timeline - Customization **Forecasting** - Historical Data - Reforecast - Rolling Forecasts **Reporting** - Dashboards - Data Visualizations - Custom Reporting **Platform Additional Functionality** - Journey Mapping - Integrations **Platform Operations** - Service level Agreements - Audit Logs - Duplicate Match - Capping - Analytics - Integrations - Alerts & Notifications - AI Lead Matching & Routing **Sales Management** - Live Pipeline Management - Account-Based Analytics - Activity Tracking **Campaign Execution** - Website Personalization - Prioritized Accounts - Trending Accounts - Email Campaigns **Campaign Activity** - Campaign Insights - Reports and Dashboards - Campaign Stickiness - Multichannel Tracking - Brand Optimization - Predictive Analytics **Analytics** - Variance Analysis **Agentic AI - Customer Journey Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance **Agentic AI - Marketing Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance **Integrations** - Ad Network Integrations - Buyer Intent Data Integration - Marketing Automation Integration - CRM Integration **Agentic AI - Account Data Management** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Budgeting and Forecasting** - Natural Language Interaction - Proactive Assistance - Decision Making ## Top Full Circle Insights Alternatives - [Adobe Marketo Measure (formerly Bizible)](https://www.g2.com/products/adobe-marketo-measure-formerly-bizible/reviews) - 4.7/5.0 (142 reviews) - [LeanData](https://www.g2.com/products/leandata/reviews) - 4.6/5.0 (997 reviews) - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) - 4.4/5.0 (24,584 reviews)