Agentforce Marketing (formerly Salesforce Marketing Cloud)
Agentforce Marketing is Salesforce’s marketing solution for the Agentic Enterprise. AI agents help marketers plan, create, optimize, and orchestrate adaptive customer experiences across every channel and interaction. Built on the world’s #1 CDP, Agentforce Marketing connects data, AI, automation, and engagement into one deeply unified platform for B2B and B2C marketing. Agentforce Marketing is part of Marketing Cloud. It’s the next evolution of marketing orchestration where humans and AI agents work together to grow customer relationships and revenue.
Average Rating: 4.0/5.0
Total Reviews: 4,422
Who Is the Company Behind Agentforce Marketing (formerly Salesforce Marketing Cloud)?
- Seller: Salesforce
- Company Website:
- Year Founded: 1999
- HQ Location: San Francisco, CA
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Twitter: @salesforce
579,511 Twitter followers -
LinkedIn® Page: www.linkedin.com
89,711 employees on LinkedIn®
Who Uses This Product?
- Who Uses This: Marketing Manager, Marketing Coordinator
- Top Industries: Computer Software, Marketing and Advertising
- Company Size: 46% Medium, 28% Small
What Do G2 Reviewers Say About Agentforce Marketing (formerly Salesforce Marketing Cloud)?
AI-generated summary from verified user reviews
Pros
- Users find the user-friendly UI of Agentforce Marketing enhances their experience and boosts engagement effectively.
- Users value the robust automation capabilities of Agentforce Marketing, enhancing multi-channel customer engagement and lead conversion.
- Users value the seamless integrations of Agentforce Marketing, enhancing data consolidation and empowering personalized customer journeys.
- Users appreciate the automation capabilities of Agentforce Marketing, enabling effective, personalized email campaigns with minimal ongoing effort.
- Users highly value the automation capabilities of Agentforce Marketing, enhancing efficiency and personalization in campaigns.
Cons
- Users find the learning curve steep for Salesforce Marketing Cloud, citing complexity and lack of intuitive guidance.
- Users face a steep learning curve with Agentforce Marketing, requiring significant effort to master SQL and AMPScript.
- Users find the complexity of Agentforce Marketing overwhelming, with numerous pathways and challenging automation setups requiring extensive knowledge.
- Users find the product expensive, making it less accessible despite its capabilities and features.
- Users find the complex usage of Agentforce Marketing frustrating, particularly during setup, navigation, and automation processes.
What Are Recent G2 Reviews of Agentforce Marketing (formerly Salesforce Marketing Cloud)?
"Deep platform with a real learning curve - worth it once you commit"
Rating: 4.5/5.0 stars
— Tommy S.
"Agentforce Links Salesforce Data to Personalized Marketing—Less Manual Work"
Rating: 4.5/5.0 stars
— Gayathri K.
What Are G2 Users Discussing About Agentforce Marketing (formerly Salesforce Marketing Cloud)?
- I'm stuck on setting up automated email campaigns in Salesforce Marketing Cloud Engagement. Any tips? - 3 comments
- How is Salesforce Marketing Cloud Account Engagement helping businesses tailor their marketing efforts to individual customer needs? - 2 comments
- Is Salesforce an ESP? - 3 comments
- Do you need salesforce to use pardot? - 2 comments
- What is Salesforce ad studio? - 2 comments
