G2

joshua a.

TAX CONSULTANT

Small-Business (50 or fewer emp.)

8/25/2026

Business partner of the seller or seller's competitor, not included in G2 scores.

"Engineers Can Sync Data Easily with Standard SQL Queries"

4.5/5

What do you like best about Hightouch?

Engineers can synchronize data using standard SQL queries. Review collected by and hosted on G2.com.

What do you dislike about Hightouch?

Hightouch is a “warehouse-native” platform. If an organization doesn’t already have a highly mature, well-modeled, and clean data warehouse, the software is essentially unusable. It doesn’t offer built-in data quality cleansing or provide source B2B contact data. As a result, data engineers have to manually build the necessary models and joins before marketers can take advantage of the self-service visual features. Review collected by and hosted on G2.com.

What problems is Hightouch solving and how is that benefiting you?

The problem is that valuable customer data often ends up trapped inside analytical warehouses (like Snowflake or BigQuery), where operational tools can’t easily access it. The benefit is that it automatically pushes that data into the everyday software tools used by sales, marketing, and support teams, so those teams can actually use it in their day-to-day work. Review collected by and hosted on G2.com.